{"id":14660,"date":"2015-03-15T09:58:26","date_gmt":"2015-03-15T09:58:26","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=14660"},"modified":"2026-03-29T23:00:19","modified_gmt":"2026-03-30T03:00:19","slug":"%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/","title":{"rendered":"\u5b9a\u6027\u548c\u5b9a\u91cf\u7814\u7a76\u89e3\u6c7a\u65b9\u6848"},"content":{"rendered":"\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>Qualitative &#038; Quantitative Research | SIS International<\/title>\n    <meta name=\"description\" content=\"SIS International provides qualitative and quantitative market research including B2B expert interviews, focus groups, ethnographic research, conjoint analysis, segmentation studies, and VOC programs across 135+ countries.\">\n    <meta property=\"og:title\" content=\"Qualitative &#038; Quantitative Research | SIS International\">\n    <meta property=\"og:description\" content=\"B2B expert interviews, focus groups, ethnographic research, conjoint analysis, and segmentation studies. Custom primary research across 135 countries.\">\n    <meta property=\"og:type\" content=\"website\">\n    <style>\n        html,body{margin:0;padding:0;width:100%;overflow-x:hidden;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;background-color:#fff;scroll-behavior:smooth}\n        #sis-hero-master-container{box-sizing:border-box;width:100%;min-height:80vh;display:flex;justify-content:center;align-items:center;position:relative;padding:80px 10%;background:linear-gradient(90deg,#fff 0%,#f9fafb 50%,#fff 100%)}\n        .sis-hero-inner-grid{max-width:1300px;width:100%;display:grid;grid-template-columns:1.1fr .9fr;gap:60px;align-items:center;z-index:1}\n        .sis-hero-content{opacity:0;animation:sisFadeInUp 1s ease-out forwards}\n        .sis-hero-tag-pill{display:inline-flex;padding:8px 18px;font-size:12px;text-transform:uppercase;letter-spacing:.15em;font-weight:700;color:#bd8f13;background:rgba(189,143,19,.1);border:1px solid 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.pas-card{padding:30px}.solution-container{flex-direction:column}.solution-title-wrapper{padding-left:1.5rem}.future-item{padding-left:0;padding-top:3.5rem}.futuristic-list::before{left:24px;top:0;bottom:0}.future-node{top:0;left:0;transform:none}.future-item:hover .future-node{transform:scale(1.1)}.future-item:hover .future-content{transform:translateY(-5px)}}\n        @media(min-width:992px){.solution-container{flex-direction:row;align-items:flex-start;gap:6rem}}\n    <\/style>\n<\/head>\n<body>\n\n<div id=\"sis-hero-master-container\">\n    <div class=\"sis-hero-inner-grid\">\n        <div class=\"sis-hero-content\">\n            <div class=\"sis-hero-tag-pill\">Primary Research Methods<\/div>\n            <h1 class=\"sis-hero-title\">Qualitative and Quantitative Research Designed Around the Decision, Not the Method<\/h1>\n            <p class=\"sis-hero-subheading\">\n                Most research briefs start with a method: &#8220;We need a survey&#8221; or &#8220;We need focus groups.&#8221; The right starting point is the decision the research needs to inform. SIS International designs qualitative and quantitative studies around specific leadership decisions, then selects and sequences the methods that produce the evidence required. B2B expert interviews, ethnographic fieldwork, conjoint analysis, segmentation, and Voice of the Customer programs across 135+ countries.\n            <\/p>\n        <\/div>\n        <div class=\"sis-hero-image-wrap\">\n            <img decoding=\"async\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-8.jpg\"\n                 alt=\"Qualitative and quantitative market research: B2B expert interview for strategic decision support\"\n                 class=\"sis-hero-img-frame\">\n        <\/div>\n    <\/div>\n<\/div>\n\n<section class=\"animated-insights\">\n    <div class=\"container\">\n        <div class=\"header\">\n            <span class=\"badge\">Research Methods<\/span>\n            <h2>Six Core Methodologies for <span>Strategic Decisions<\/span><\/h2>\n        <\/div>\n        <div class=\"bento-grid\">\n            <div class=\"card\">\n                <h3>B2B Expert Interviews<\/h3>\n                <p>SIS conducts structured expert interviews with senior decision-makers who are difficult to reach through panel surveys: C-suite executives, procurement directors, regulatory specialists, and technical buyers. We typically run 15-30 interviews per study, each lasting 45-60 minutes, using a semi-structured discussion guide that combines open-ended exploration with targeted probing. Samsung, Pfizer, and JPMorgan have used SIS expert interviews to inform pricing strategy, market entry decisions, and competitive positioning. The method works where surveys fail: complex B2B decisions where sample sizes are small and the insight requires depth, not breadth.<\/p>\n            <\/div>\n            <div class=\"card\">\n                <h3>Focus Groups and Online Qualitative<\/h3>\n                <p>SIS moderates in-person focus groups at facilities in New York, Los Angeles, and partner locations worldwide, and runs online qualitative sessions for geographically dispersed audiences. Groups are recruited by specific screening criteria: category usage, purchase authority, brand awareness, and demographic profile. We use projective techniques, concept sorting, and stimulus rotation to move past stated preference into underlying motivation. But focus groups answer &#8220;why&#8221; and &#8220;how.&#8221; They do not answer &#8220;how many.&#8221; SIS designs qualitative phases to generate hypotheses that the quantitative phase tests at scale.<\/p>\n            <\/div>\n            <div class=\"card\">\n                <h3>Ethnographic and Observational Research<\/h3>\n                <p>SIS researchers observe consumers and professionals in their natural environments: homes, offices, retail stores, clinical settings, and factory floors. Ethnographic research captures behaviors that respondents cannot self-report because they are habitual, unconscious, or socially influenced. Procter &#038; Gamble built its Swiffer product line on ethnographic insights about how consumers actually clean floors versus how they describe cleaning floors. SIS designs ethnographic studies with structured observation protocols, video documentation, and behavioral coding frameworks that translate field observations into actionable product and service design recommendations.<\/p>\n            <\/div>\n            <div class=\"card\">\n                <h3>Conjoint Analysis and Choice Modeling<\/h3>\n                <p>Conjoint analysis forces respondents to make trade-offs between product attributes, revealing which features drive purchase decisions and how much consumers will pay for each. SIS designs choice-based conjoint (CBC) studies, adaptive conjoint (ACA) for complex product categories, and MaxDiff exercises for feature prioritization. The output is a utility model that predicts market share under different product configurations and price points. BMW used conjoint analysis to determine that heated seats drove more purchase intent than a premium sound system at equivalent cost. The method replaces opinion-based product decisions with trade-off data.<\/p>\n            <\/div>\n            <div class=\"card\">\n                <h3>Segmentation and Cluster Analysis<\/h3>\n                <p>SIS designs attitudinal and behavioral segmentation studies that go beyond demographics. We use latent class analysis, k-means clustering, and discriminant analysis to identify segments based on needs, motivations, usage patterns, and value sensitivity. Each segment is profiled with demographic overlays, media consumption data, and channel preference to make it targetable. A financial services client discovered through SIS segmentation that their fastest-growing customer cohort was not defined by age or income but by a specific attitude toward financial risk that cut across all demographic categories.<\/p>\n            <\/div>\n            <div class=\"card\">\n                <h3>Voice of the Customer (VOC) Programs<\/h3>\n                <p>SIS designs ongoing VOC programs that combine quantitative tracking surveys with periodic qualitative deep-dives. Unlike one-time satisfaction studies, VOC programs monitor changes in customer needs, competitive perception, and service gaps over time. We build structured interview guides for key account reviews, design NPS and CES measurement frameworks, and conduct win\/loss analysis interviews with prospects who chose a competitor. The output is a quarterly intelligence package that product, sales, and service teams use to adjust strategy based on what customers are actually saying, not what internal dashboards suggest.<\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"sis-pas-widget\">\n    <div class=\"pas-container\">\n        <div class=\"pas-header animate-on-scroll\">\n            <div class=\"tech-badge\">\n                <span class=\"live-dot\"><\/span> RESEARCH DESIGN INTELLIGENCE\n            <\/div>\n            <h2>Three Design Errors That Produce Research Nobody Uses<\/h2>\n        <\/div>\n        <div class=\"cards-wrapper\">\n            <div class=\"pas-card animate-on-scroll\">\n                <div class=\"card-kicker\">DIAGNOSIS 01 \/\/<\/div>\n                <div class=\"card-sub-kicker\">STARTING WITH THE METHOD INSTEAD OF THE DECISION<\/div>\n                <div class=\"card-title\">The Backwards Brief Problem<\/div>\n                <div class=\"card-desc\">A VP requests &#8220;six focus groups.&#8221; The research agency runs six focus groups. The findings confirm what the team already believed. The study cost $120,000 and changed nothing. The failure occurred at the briefing stage, not the execution stage. Nobody asked what decision the research needed to inform, what evidence would change that decision, and which method would produce that specific evidence. SIS starts every engagement by defining the decision, the evidence gap, and the minimum viable research design required to close it.<\/div>\n            <\/div>\n            <div class=\"pas-card animate-on-scroll\">\n                <div class=\"card-kicker\">DIAGNOSIS 02 \/\/<\/div>\n                <div class=\"card-sub-kicker\">QUALITATIVE FINDINGS TREATED AS QUANTITATIVE EVIDENCE<\/div>\n                <div class=\"card-title\">The Sample Size Confidence Trap<\/div>\n                <div class=\"card-desc\">Eight participants in a focus group said they would pay more for a specific feature. The product team treated that as a pricing signal and set the price point. At launch, conversion fell short of projections. Focus groups reveal what matters to consumers and why. They do not produce statistically valid estimates of willingness to pay, market share, or purchase probability. That requires quantitative methods like conjoint analysis with sample sizes large enough to support predictive modeling. SIS sequences qualitative discovery into quantitative validation so that hypotheses are tested before decisions are made.<\/div>\n            <\/div>\n            <div class=\"pas-card animate-on-scroll\">\n                <div class=\"card-kicker\">DIAGNOSIS 03 \/\/<\/div>\n                <div class=\"card-sub-kicker\">ONE-TIME STUDIES INSTEAD OF CONTINUOUS INTELLIGENCE<\/div>\n                <div class=\"card-title\">The Snapshot Research Decay Problem<\/div>\n                <div class=\"card-desc\">A segmentation study produces sharp insights at the time of fielding. Within 18 months, customer needs shift, a competitor repositions, and the segments no longer reflect the market. Companies that treat research as a one-time project operate on decaying intelligence. SIS designs VOC programs and tracking studies that refresh the evidence base on a recurring cycle so product, pricing, and positioning decisions stay calibrated to current market conditions rather than historical ones.<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"pas-solution-section\">\n    <div class=\"solution-container\">\n        <div class=\"solution-title-wrapper animate-on-scroll\">\n            <div class=\"solution-kicker\">\n                <span class=\"sol-dot\"><\/span> PRIMARY RESEARCH DELIVERABLES\n            <\/div>\n            <h3>What SIS Delivers to <span class=\"brand-gold\">Research and Strategy Teams<\/span><\/h3>\n        <\/div>\n        <div class=\"solution-list-wrapper\">\n            <div class=\"futuristic-list\">\n                <div class=\"future-item animate-on-scroll\">\n                    <div class=\"future-node\">01<\/div>\n                    <div class=\"future-content\">\n                        <strong>Decision-Linked Research Design<\/strong>\n                        <p>Every engagement starts by defining the leadership decision, the evidence gap, and the minimum viable research design. We select and sequence qualitative and quantitative methods around the specific decision being made, not around a preferred methodology. The output is a research architecture document before any fieldwork begins.<\/p>\n                    <\/div>\n                <\/div>\n                <div class=\"future-item animate-on-scroll\">\n                    <div class=\"future-node\">02<\/div>\n                    <div class=\"future-content\">\n                        <strong>B2B Expert Interviews with Hard-to-Reach Decision-Makers<\/strong>\n                        <p>15-30 structured expert interviews per study with C-suite executives, procurement directors, and technical buyers. Semi-structured discussion guides that combine open exploration with targeted probing. Transcribed, coded, and analyzed to produce pattern-level findings, not anecdote collections.<\/p>\n                    <\/div>\n                <\/div>\n                <div class=\"future-item animate-on-scroll\">\n                    <div class=\"future-node\">03<\/div>\n                    <div class=\"future-content\">\n                        <strong>Conjoint, Segmentation, and Predictive Quantitative Models<\/strong>\n                        <p>Choice-based conjoint for pricing and feature trade-off analysis. Latent class and k-means segmentation with demographic, behavioral, and attitudinal overlays. MaxDiff for feature prioritization. Each deliverable includes a utility model or segment profile that product and marketing teams can act on directly.<\/p>\n                    <\/div>\n                <\/div>\n                <div class=\"future-item animate-on-scroll\">\n                    <div class=\"future-node\">04<\/div>\n                    <div class=\"future-content\">\n                        <strong>Ongoing VOC Programs with Quarterly Intelligence Packages<\/strong>\n                        <p>Recurring quantitative tracking combined with periodic qualitative deep-dives. NPS and CES measurement, win\/loss analysis, and key account review interviews. Delivered as a quarterly intelligence package that product, sales, and service teams use to track shifts in customer needs, competitive perception, and satisfaction drivers over time.<\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<script>\n    const observer = new IntersectionObserver((entries) => {\n        entries.forEach(entry => { if (entry.isIntersecting) entry.target.classList.add('visible'); });\n    }, { threshold: 0.15 });\n    document.querySelectorAll('.animate-on-scroll').forEach(el => observer.observe(el));\n<\/script>\n\n<\/body>\n<\/html>\n\n\n\n<div style=\"height:65px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"has-text-align-center has-accent-color has-text-color has-link-color wp-elements-55ea7415170adc30ae38d0fc701de175\"><strong>THE SIS DIFFERENCE<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-global-color-9-color has-text-color has-link-color wp-elements-857f407cc2c3a7fe3a696a894085fe0a\" style=\"font-size:25px\"><strong><strong>Our service offerings include:<\/strong><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-global-color-9-color has-text-color has-link-color wp-elements-d31179013cf2806cd895c707b5ab4636\" style=\"font-size:25px\"><\/p>\n\n\n<div class='pt-cv-wrapper'> <h3 class='pt-cv-heading-container heading5' data-blockid='0i8f2on2'><span class='pt-cv-heading'> Recommended <\/span><\/h3><div class=\"pt-cv-view pt-cv-blockgrid iscvblock iscvreal list1 layout1 cveffect-darken pt-cv-left\" id=\"pt-cv-view-0i8f2on2\"><div data-id=\"pt-cv-page-1\" class=\"pt-cv-page\" data-cvc=\"2\"><div class=\" pt-cv-content-item pt-cv-2-col\"  data-pid=\"41212\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/b2b-e-commerce-market-research\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Partnership-Development-2-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"B2B e-Commerce Market Research\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/b2b-e-commerce-market-research\/\" class=\"_blank\" target=\"_blank\" >B2B e-Commerce Market Research<\/a><\/h4><div class=\"pt-cv-content\">B2B e-comm &#8230;<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/b2b-e-commerce-market-research\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >\u95b1\u8b80\u5168\u6587<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\"  data-pid=\"16163\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/b2b-ethnographic-interviews\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-12-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"B2B ethnographic market research\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/b2b-ethnographic-interviews\/\" class=\"_blank\" target=\"_blank\" >B2B ethnographic market research<\/a><\/h4><div class=\"pt-cv-content\">B2B Ethnog &#8230;<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/b2b-ethnographic-interviews\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >\u95b1\u8b80\u5168\u6587<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\"  data-pid=\"40602\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/b2b-focus-group-market-research\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-6-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"B2B Focus Groups Market Research\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/b2b-focus-group-market-research\/\" class=\"_blank\" target=\"_blank\" >B2B Focus Groups Market Research<\/a><\/h4><div class=\"pt-cv-content\">B2B Focus  &#8230;<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/b2b-focus-group-market-research\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >\u95b1\u8b80\u5168\u6587<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\"  data-pid=\"40605\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/b2b-%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6\/b2b-management-consulting\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-4-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"B2B Management Consulting\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/b2b-%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6\/b2b-management-consulting\/\" class=\"_blank\" target=\"_blank\" >B2B Management Consulting<\/a><\/h4><div class=\"pt-cv-content\">B2B Manage &#8230;<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/b2b-%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6\/b2b-management-consulting\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >\u95b1\u8b80\u5168\u6587<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\"  data-pid=\"11292\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/b2b-%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-4-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"B2B Market Research\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/b2b-%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6\/\" class=\"_blank\" target=\"_blank\" >B2B Market Research<\/a><\/h4><div class=\"pt-cv-content\">SIS is a p &#8230;<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/b2b-%e5%b8%82%e5%a0%b4%e7%a0%94%e7%a9%b6\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >\u95b1\u8b80\u5168\u6587<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item 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href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/brand-name-testing-market-research\/\" class=\"_blank\" target=\"_blank\" >Brand Name Testing Market Research<\/a><\/h4><div class=\"pt-cv-content\">SIS provid &#8230;<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/brand-name-testing-market-research\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >\u95b1\u8b80\u5168\u6587<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\"  data-pid=\"37921\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a 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Methods<\/a><\/h4><div class=\"pt-cv-content\">Buyer Pers &#8230;<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/buyer-persona-market-research\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >\u95b1\u8b80\u5168\u6587<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\"  data-pid=\"31869\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/chaid-analysis-market-research\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Fintech-2-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"CHAID Analysis Market Research\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/chaid-analysis-market-research\/\" class=\"_blank\" target=\"_blank\" >CHAID Analysis Market Research<\/a><\/h4><div class=\"pt-cv-content\">Discover h &#8230;<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/chaid-analysis-market-research\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >\u95b1\u8b80\u5168\u6587<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\"  data-pid=\"41221\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/choice-modeling-market-research\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/analysis-analytics-research-11-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Choice Modeling Market Research\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a 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class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/in-depth-interviews\/\" class=\"_blank\" target=\"_blank\" >In-Depth Interviews<\/a><\/h4><div class=\"pt-cv-content\">There are  &#8230;<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/in-depth-interviews\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >\u95b1\u8b80\u5168\u6587<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\"  data-pid=\"39678\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a 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href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/maxdiff-analysis\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/analysis-analytics-research-10-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Maxdiff Analysis\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/maxdiff-analysis\/\" class=\"_blank\" target=\"_blank\" >Maxdiff Analysis<\/a><\/h4><div class=\"pt-cv-content\">The Maxdif &#8230;<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/maxdiff-analysis\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >\u95b1\u8b80\u5168\u6587<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\"  data-pid=\"12944\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e5%a4%9a%e5%9c%8b%e7%a0%94%e7%a9%b6\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Global-10-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Multicountry Market Research\" \/><\/a><div 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href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e7%84%a6%e9%bb%9e%e5%b0%8f%e7%b5%84\/%e7%b7%9a%e4%b8%8a%e7%84%a6%e9%bb%9e%e5%b0%8f%e7%b5%84\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Online-focus-group-1-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Online Focus Groups\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e7%84%a6%e9%bb%9e%e5%b0%8f%e7%b5%84\/%e7%b7%9a%e4%b8%8a%e7%84%a6%e9%bb%9e%e5%b0%8f%e7%b5%84\/\" class=\"_blank\" target=\"_blank\" >Online Focus Groups<\/a><\/h4><div class=\"pt-cv-content\">We provide &#8230;<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e7%84%a6%e9%bb%9e%e5%b0%8f%e7%b5%84\/%e7%b7%9a%e4%b8%8a%e7%84%a6%e9%bb%9e%e5%b0%8f%e7%b5%84\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >\u95b1\u8b80\u5168\u6587<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\"  data-pid=\"11298\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/online-bulletin-discussion-boards\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Online-focus-group-19-1-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Online Qualitative Market Research\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/online-bulletin-discussion-boards\/\" class=\"_blank\" target=\"_blank\" >Online Qualitative Market Research<\/a><\/h4><div class=\"pt-cv-content\">Your custo &#8230;<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/online-bulletin-discussion-boards\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >\u95b1\u8b80\u5168\u6587<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\"  data-pid=\"39120\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/psychographics-market-research\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Non-profit-8-1-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Psychographics Market Research\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/psychographics-market-research\/\" class=\"_blank\" target=\"_blank\" >Psychographics Market Research<\/a><\/h4><div class=\"pt-cv-content\">Grow your  &#8230;<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/psychographics-market-research\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >\u95b1\u8b80\u5168\u6587<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\"  data-pid=\"12963\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/zh_hk\/%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e6%b1%ba%e6%96%b9%e6%a1%88\/qualitative-market-research\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-8-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" 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