{"id":14242,"date":"2015-02-12T20:58:05","date_gmt":"2015-02-12T20:58:05","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=14242"},"modified":"2025-09-05T22:25:50","modified_gmt":"2025-09-06T02:25:50","slug":"brand-market-research","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh_hk\/expertise\/industries\/brand-market-research\/","title":{"rendered":"\u54c1\u724c\u5e02\u5834\u7814\u7a76"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Branding Market Research<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-d5e491e8\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-d5e491e8\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">Brands are the embodiment of a company\u2019s promise and intended image. A brand is an emotive, living thing.<\/h2>\n\n\n\n<p class=\"p1 wp-block-paragraph\">With the emergence of the global marketplace, branding has taken on even more importance as new cultures and populations flex their purchasing power internationally.<\/p>\n\n\n\n<p class=\"p1 wp-block-paragraph\">An established brand that connects globally gives companies a definite advantage over their competitors. Likewise, an intelligent re-tooling of an existing brand, or the clever creation of effective initial branding for new companies, can provide these businesses with increased visibility and market prominence.&nbsp; Brand Market Research uncovers what is meaningful to customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">About our Branding Market Research solutions<\/h2>\n\n\n\n<p class=\"p1 wp-block-paragraph\">SIS International Research has spent many years researching and market-testing the effectiveness of business branding efforts. Through extensive fieldwork and in-depth focus group studies, we are able to track customers reactions and responses to any potential branding effort, helping companies focus on the most effective strategies moving forward.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We provide Brand Research and Strategy solutions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ad Testing<\/li>\n\n\n\n<li>Brand Research and Tracking<\/li>\n\n\n\n<li>\u7126\u9ede\u5c0f\u7d44<\/li>\n\n\n\n<li>\u8abf\u67e5<\/li>\n\n\n\n<li>\u7db2\u8def\u6d1e\u5bdf\u793e\u7fa4<\/li>\n\n\n\n<li>\u5ba2\u6236\u8a2a\u8ac7<\/li>\n\n\n\n<li>\u53ef\u7528\u6027\u6e2c\u8a66<\/li>\n\n\n\n<li>Eye Tracking<\/li>\n\n\n\n<li>\u7af6\u54c1\u5206\u6790<\/li>\n\n\n\n<li>Market Opportunity, Entry and Sizing Research<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>\u7522\u54c1\u4e0d\u65b7\u767c\u5c55\u548c\u6f14\u8b8a\uff0c\u4f46\u54c1\u724c\u6c38\u9060\u5b58\u5728\u3002\u4e86\u89e3\u5982\u4f55\u900f\u904e\u7814\u7a76\u548c\u7b56\u7565\u4f86\u5efa\u7acb\u60a8\u7684\u54c1\u724c\u3002 <\/p>","protected":false},"author":1,"featured_media":62501,"parent":15069,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-14242","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/14242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/comments?post=14242"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/14242\/revisions"}],"predecessor-version":[{"id":67105,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/14242\/revisions\/67105"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/pages\/15069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media\/62501"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh_hk\/wp-json\/wp\/v2\/media?parent=14242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}