{"id":11829,"date":"2014-11-28T18:19:52","date_gmt":"2014-11-28T18:19:52","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=11829"},"modified":"2025-09-05T16:55:09","modified_gmt":"2025-09-05T20:55:09","slug":"%e5%b8%82%e5%a0%b4%e9%80%b2%e5%85%a5%e6%a9%9f%e6%9c%83%e7%a0%94%e7%a9%b6","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh_hk\/solutions\/strategy-consulting\/market-entry-opportunity-research\/","title":{"rendered":"\u5e02\u5834\u9032\u5165\u8207\u6a5f\u6703\u7814\u7a76"},"content":{"rendered":"<h1 class=\"wp-block-heading entry-title\">\u5e02\u5834\u9032\u5165\u8207\u6a5f\u6703\u7814\u7a76<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-c87852c5\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-c87852c5\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Market-Entry-Consulting-in-China-1.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Market-Entry-Consulting-in-China-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Market-Entry-Consulting-in-China-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Market-Entry-Consulting-in-China-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Market-Entry-Consulting-in-China-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Market-Entry-Consulting-in-China-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS \u570b\u969b\u5e02\u5834\u7814\u7a76\u8207\u7b56\u7565\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">SIS \u7b56\u7565\u53ef\u4ee5\u5e6b\u52a9\u60a8\u63a2\u7d22\u65b0\u5730\u5340\u548c\u5782\u76f4\u7522\u696d\u7684\u6a5f\u6703\u3002<\/h2>\n\n\n\n<p class=\"p1 wp-block-paragraph\">With Market Entry and Opportunity Research, we start by understanding your objectives, then the context of your business within the local or global trends most impacting your decisions. Through our research arm, SIS can further tap into the \u201cVoice of the Customer,\u201d exploring the impact and appetite towards your product or service. Our Competitive Intelligence services will further help you glean insight into the competitive landscape, including possible market adjustments or even investment\/divestment opportunities.&nbsp;Working closely with our local offices\u2014Shanghai, Manila, Seoul, London, and Frankfurt, to name a few\u2014as well as our extensive database of local market entry and Opportunity knowledge, we connect you with incisive intelligence to rapidly capture new opportunities in the marketplace.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f9e\u60a8\u7684\u76ee\u6a19\u5230\u5e02\u5834\u80cc\u666f\uff0c\u6211\u5011\u4e0d\u65b7\u767c\u5c55\u6700\u91cd\u8981\u7684\u5be6\u5730\u60c5\u5831\u3002\u7136\u5f8c\uff0c\u9019\u4e9b\u60c5\u5831\u5c07\u7528\u65bc\u7522\u751f\u95dc\u9375\u7684\u898b\u89e3\u548c\u5efa\u8b70\uff0c\u4ee5\u53ca\u60a8\u5728\u8003\u616e\u9032\u5165\u65b0\u7522\u54c1\u7dda\u6216\u64f4\u5c55\u73fe\u6709\u7522\u54c1\u7dda\u6642\u9700\u8981\u63a2\u7d22\u7684\u88fd\u9020\/\u5408\u4f5c\/\u8cfc\u8cb7\u4ee5\u53ca\u7e7c\u7e8c\/\u4e0d\u7e7c\u7e8c\u6c7a\u7b56\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5e02\u5834\u6a5f\u6703\u8207\u9032\u5165\u4e3b\u984c<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e02\u5834\u683c\u5c40\uff0d\u5e02\u5834\u662f\u5426\u63d0\u4f9b\u8db3\u5920\u7684\u55ae\u4f4d\u548c\u92b7\u552e\u91cf\u4f86\u9032\u5165\u5e02\u5834\uff1f<\/li>\n\n\n\n<li>Market Size&nbsp;\u2013 units and revenue volume<\/li>\n\n\n\n<li>\u7af6\u722d\u683c\u5c40\uff0d\u4e3b\u8981\u7af6\u722d\u5c0d\u624b\u662f\u8ab0\uff1f<\/li>\n\n\n\n<li>\u5206\u92b7\u7ba1\u9053<\/li>\n\n\n\n<li>OEM \u2013 \u4e3b\u8981\u7684 OEM \u662f\u8ab0\uff1f<\/li>\n\n\n\n<li>\u793e\u6703\u3001\u653f\u6cbb\u548c\u6cd5\u5f8b\u9032\u5165\u58c1\u58d8<\/li>\n\n\n\n<li>\u570b\u5167\u6eff\u8db3\u672c\u5730\u548c\u570b\u969b\u4f9b\u61c9\u5546\u7684\u9700\u6c42<\/li>\n\n\n\n<li>\u672a\u6eff\u8db3\u7684\u5e02\u5834\u9700\u6c42<\/li>\n\n\n\n<li>\u5b9a\u50f9\u7b56\u7565<\/li>\n\n\n\n<li>\u4fc3\u92b7\u7b56\u7565<\/li>\n\n\n\n<li>\u5e02\u5834\u6a5f\u6703\u9818\u57df<\/li>\n\n\n\n<li>\u7d50\u8ad6\/\u5efa\u8b70<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Through our research arm, SIS can further tap into the \u201cVoice of the Customer\u201d, exploring the impact and appetite towards your product or service.&nbsp; Our Competitive Intelligence services will further help you glean insight into the competitive landscape, including possible market adjustments or even investment\/divestment opportunities.<\/h4>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">\u4ec0\u9ebc\u662f\u5e02\u5834\u6a5f\u6703\u7814\u7a76\uff1f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5e02\u5834\u6a5f\u6703\uff08MO\uff09\u662f\u6d88\u8cbb\u8005\u53ef\u80fd\u60f3\u8981\u7684\u6f5b\u5728\u7522\u54c1\u6216\u670d\u52d9\u3002\u4e8b\u5be6\u4e0a\uff0c\u5982\u679c\u5176\u4ed6\u516c\u53f8\u4e0d\u63d0\u4f9b\uff0c\u6a5f\u6703\u5c31\u5728\u5176\u4e2d\u3002\u56e0\u6b64\uff0c\u7372\u5f97\u76e1\u53ef\u80fd\u591a\u7684\u8a73\u7d30\u8cc7\u8a0a\u81f3\u95dc\u91cd\u8981\uff0c\u9019\u6a23\u60a8\u624d\u80fd\u5f9e\u65b0\u5e02\u5834\u4e2d\u53d7\u76ca\u3002\u9019\u5c31\u662f\u5e02\u5834\u7814\u7a76\u7684\u7528\u6b66\u4e4b\u5730\u3002\u5728\u9032\u884c MO \u7814\u7a76\u6642\uff0c\u6709\u4e00\u4e9b\u503c\u5f97\u6ce8\u610f\u7684\u95dc\u9375\u9818\u57df\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. \u7814\u7a76\u60a8\u7684\u5ba2\u6236\u548c\u7af6\u722d\u5c0d\u624b\u3002<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f7f\u7528\u5e02\u5834\u7814\u7a76\u6df1\u5165\u4e86\u89e3\u60a8\u7684\u5ba2\u6236\u548c\u7af6\u722d\u5c0d\u624b\u3002\u5b83\u5c07\u5e6b\u52a9\u60a8\u4e86\u89e3\u5c0d\u7522\u54c1\/\u670d\u52d9\u7684\u9700\u6c42\u662f\u5426\u771f\u5be6\uff0c\u4ee5\u53ca\u60a8\u7684\u516c\u53f8\u662f\u5426\u503c\u5f97\u5192\u96aa\u64f4\u5c55\u5230\u65b0\u5e02\u5834\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. \u7372\u5f97\u5e02\u5834\u7684\u9ad8\u5c64\u8996\u89d2\u3002<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u9032\u884c\u7814\u7a76\u6642\uff0c\u6df1\u5165\u4e86\u89e3\u5e02\u5834\u81f3\u95dc\u91cd\u8981\u3002\u4f8b\u5982\uff0c\u60a8\u9700\u8981\u8a62\u554f\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e02\u5834\u898f\u6a21\u6709\u591a\u5927\uff1f<\/li>\n\n\n\n<li>\u5b83\u64f4\u5f35\u6216\u6536\u7e2e\u7684\u901f\u5ea6\u6709\u591a\u5feb\uff1f<\/li>\n\n\n\n<li>\u6709\u591a\u5c11\u8cb7\u5bb6\uff1f<\/li>\n\n\n\n<li>\u7af6\u722d\u6709\u591a\u6fc0\u70c8\uff1f<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. \u63a2\u7d22\u5176\u4ed6\u6a5f\u6703\u3002<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8003\u616e\u5176\u4ed6\u9078\u64c7\u4e5f\u662f\u6709\u610f\u7fa9\u7684\u3002\u8a31\u591a\u64c1\u6709\u826f\u597d\u6210\u529f\u8a18\u9304\u7684\u4f01\u696d\u90fd\u7262\u8a18\u9019\u4e00\u9ede\u3002\u53e6\u4e00\u500b\u95dc\u9375\u9ede\u662f\uff0c\u638c\u63e1\u5e02\u5834\u8108\u640f\uff0c\u60a8\u5c07\u80fd\u5920\u627e\u5230\u64f4\u5c55\u54c1\u724c\u7684\u65b0\u65b9\u6cd5\u3002\u5b83\u9084\u5c07\u4f7f\u60a8\u8d85\u8d8a\u7af6\u722d\u5c0d\u624b\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4\u3001\u4e86\u89e3\u71df\u5546\u74b0\u5883\u3002<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u8a31\u591a\u56e0\u7d20\u90fd\u6703\u5f71\u97ff\u4f01\u696d\u7684\u71df\u904b\u65b9\u5f0f\u3002\u4f8b\u5982\u6280\u8853\u767c\u5c55\u3001\u7d93\u6fdf\u6307\u6a19\u4ee5\u53ca\u5730\u7de3\u653f\u6cbb\u8b8a\u5316\u3002\u4f8b\u5982\uff0c\u82f1\u570b\u812b\u6b50\u5f15\u767c\u4e86\u8a31\u591a\u554f\u984c\u3002\u82f1\u570b\u9000\u51fa\u6b50\u76df\u52a0\u5927\u4e86\u8d70\u51fa\u570b\u9580\u4f9b\u61c9\u93c8\u7684\u58d3\u529b\u3002\u51fa\u65bc\u540c\u6a23\u7684\u539f\u56e0\uff0c\u5c07\u8ca8\u7269\u904b\u5f80\u6b50\u6d32\u5176\u4ed6\u5730\u5340\u4e5f\u6210\u70ba\u4e86\u4e00\u9805\u6311\u6230\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u70ba\u4ec0\u9ebc\u5e02\u5834\u6a5f\u6703\u7814\u7a76\u5f88\u91cd\u8981\uff1f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5e02\u5834\u6a5f\u6703\u662f\u4efb\u4f55\u6210\u9577\u578b\u4f01\u696d\u5728\u65b0\u5e02\u5834\u4e2d\u7acb\u8db3\u7684\u6a5f\u6703\uff0c\u4f8b\u5982\uff0c\u64c1\u6709\u8a31\u591a\u4e0d\u540c\u985e\u578b\u7684\u667a\u6167\u578b\u624b\u6a5f\u3002\u5728\u96fb\u8a71\u7522\u696d\u7684\u65e9\u671f\uff0c\u667a\u6167\u578b\u624b\u6a5f\u5c31\u5df2\u7d93\u5b58\u5728\u3002\u4f46\u662f\uff0c\u5b83\u5011\u90fd\u6c92\u6709\u76f4\u89ba\u7684\u89f8\u63a7\u87a2\u5e55\u986f\u793a\u5668\u3002\u76f4\u5230\u860b\u679c\u610f\u8b58\u5230\u5b58\u5728\u9700\u6c42\u3002\u56e0\u6b64\uff0c\u4ed6\u5011\u88fd\u4f5c\u4e86\u4e00\u6b3e\u5177\u6709\u591a\u7a2e\u529f\u80fd\u7684\u76f4\u89ba\u5f0f\u624b\u6301\u96fb\u8a71\u3002\u4f5c\u70ba\u56de\u61c9\uff0c\u4ed6\u5011\u5728 2007 \u5e74 6 \u6708\u767c\u5e03\u4e86 iPhone\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e3b\u8981\u8077\u4f4d<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5e02\u5834\u6a5f\u6703\u5e02\u5834\u7814\u7a76\u9818\u57df\u6709\u4e00\u4e9b\u503c\u5f97\u6ce8\u610f\u7684\u5de5\u4f5c\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e02\u5834\u7814\u7a76\u5206\u6790\u5e2b<\/li>\n\n\n\n<li>\u6578\u64da\u7814\u7a76\u5206\u6790\u5e2b<\/li>\n\n\n\n<li>\u884c\u92b7\u7d93\u7406<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u70ba\u4ec0\u9ebc\u4f01\u696d\u9700\u8981\u5e02\u5834\u6a5f\u6703\u7814\u7a76<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f01\u696d\u8981\u751f\u5b58\u548c\u767c\u5c55\uff0c\u5c31\u9700\u8981\u6293\u4f4f\u5e02\u5834\u6a5f\u6703\u3002\u70ba\u6b64\uff0c\u5b83\u9700\u8981\u5e02\u5834\u7684\u76f8\u95dc\u4fe1\u606f\uff0c\u800c\u9019\u4e9b\u4fe1\u606f\u53ea\u80fd\u900f\u904e\u826f\u597d\u7684\u5e02\u5834\u7814\u7a76\u4f86\u7372\u5f97\u3002\u5728\u9019\u7a2e\u60c5\u6cc1\u4e0b\uff0c\u6700\u597d\u8a18\u4f4f\u9019\u53e5\u8a71\u300c\u5982\u679c\u4f60\u4e0d\u9019\u6a23\u505a\uff0c\u6709\u4eba\u6703\u505a\u300d\u3002\u6700\u597d\u5148\u5728\u65b0\u5e02\u5834\u4e2d\u7acb\u8db3\u3002\u9019\u6bd4\u8b93\u5176\u4ed6\u4eba\u5148\u65bc\u4f60\u642c\u5165\u4e26\u63d0\u9ad8\u9032\u5165\u9580\u6abb\u8981\u597d\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u95dc\u9375\u6210\u529f\u56e0\u7d20<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f01\u696d\u8981\u6210\u529f\uff0c\u5c31\u5fc5\u9808\u9069\u6642\u3002\u5b83\u9700\u8981\u80fd\u5920\u4f7f\u7528\u6700\u65b0\u7684\u8cc7\u8a0a\u3002\u5b83\u9084\u5fc5\u9808\u80fd\u5920\u627e\u5230\u5e02\u5834\u4e0a\u7684\u6700\u4f73\u6a5f\u6703\u3002\u6b64\u5916\uff0c\u9084\u9700\u8981\u5fb9\u5e95\u3002\u60f3\u8981\u9032\u5165\u65b0\u5e02\u5834\u6216\u64f4\u5f35\u7684\u4f01\u696d\u5fc5\u9808\u5145\u5206\u4e86\u89e3\u81ea\u5df1\u3002\u5982\u679c\u4e0d\u662f\uff0c\u9019\u500b\u932f\u8aa4\u53ef\u80fd\u6703\u8b93\u7af6\u722d\u5c0d\u624b\u70ba\u81ea\u5df1\u4f54\u9818\u9019\u500b\u65b0\u5e02\u5834\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u95dc\u65bc\u5e02\u5834\u6a5f\u6703\u7814\u7a76<\/h2>\n\n\n\n<p 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