{"id":52655,"date":"2024-07-29T18:41:07","date_gmt":"2024-07-29T22:41:07","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=52655"},"modified":"2026-01-26T18:08:37","modified_gmt":"2026-01-26T23:08:37","slug":"%e4%b8%ba%e4%b8%80%e5%ae%b6%e7%be%8e%e5%9b%bd%e5%9c%a8%e7%ba%bf%e4%b8%aa%e4%ba%ba%e7%90%86%e8%b4%a2%e5%85%ac%e5%8f%b8%e5%88%b6%e5%ae%9a%e5%ae%8c%e6%95%b4%e7%9a%84%e8%90%a5%e9%94%80%e7%ad%96%e7%95%a5","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/zh\/%e4%b8%ba%e4%b8%80%e5%ae%b6%e7%be%8e%e5%9b%bd%e5%9c%a8%e7%ba%bf%e4%b8%aa%e4%ba%ba%e7%90%86%e8%b4%a2%e5%85%ac%e5%8f%b8%e5%88%b6%e5%ae%9a%e5%ae%8c%e6%95%b4%e7%9a%84%e8%90%a5%e9%94%80%e7%ad%96%e7%95%a5\/","title":{"rendered":"\u4e3a\u7f8e\u56fd\u67d0\u7f51\u4e0a\u4e2a\u4eba\u91d1\u878d\u516c\u53f8\u5236\u5b9a\u5168\u65b9\u4f4d\u8425\u9500\u7b56\u7565"},"content":{"rendered":"<h1 class=\"gb-headline gb-headline-82ac8060 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class=\"wp-block-list\">\n<li><strong>\u5e94\u7528\u5185\u901a\u77e5\uff1a<\/strong> \u4f7f\u7528\u5e94\u7528\u5185\u901a\u77e5\u548c\u6d88\u606f\u63d0\u9192\u65b0\u5ba2\u6237\u4ed6\u4eec\u9700\u8981\u91c7\u53d6\u7684\u91cd\u8981\u91cc\u7a0b\u7891\u548c\u884c\u52a8\uff0c\u4f8b\u5982\u63d0\u4ea4\u5176\u4ed6\u6587\u4ef6\u6216\u5b89\u6392\u623f\u5c4b\u8bc4\u4f30\u3002<\/li>\n\n\n\n<li><strong>\u4e2a\u6027\u5316\u652f\u6301\uff1a<\/strong> \u901a\u8fc7\u4e13\u95e8\u7684\u5ba2\u6237\u7ecf\u7406\u6216\u5ba2\u6237\u670d\u52a1\u4ee3\u8868\u63d0\u4f9b\u4e2a\u6027\u5316\u652f\u6301\uff0c\u5e2e\u52a9\u65b0\u5ba2\u6237\u89e3\u51b3\u7591\u95ee\u6216\u95ee\u9898\u3002<\/li>\n\n\n\n<li><strong>\u6b22\u8fce\u7535\u5b50\u90ae\u4ef6\uff1a<\/strong> 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class=\"wp-block-list\">\n<li><strong>\u786e\u5b9a\u4ea4\u53c9\u9500\u552e\u673a\u4f1a\uff1a<\/strong> \u5229\u7528\u6570\u636e\u9a71\u52a8\u7684\u6d1e\u5bdf\u529b\u6765\u786e\u5b9a\u5411\u4f4f\u623f\u8d37\u6b3e\u5ba2\u6237\u4ea4\u53c9\u9500\u552e\u5176\u4ed6\u4ea7\u54c1\u548c\u670d\u52a1\u7684\u673a\u4f1a\uff0c\u4ece\u800c\u63d0\u9ad8\u6574\u4f53\u5ba2\u6237\u4ef7\u503c\u3002<\/li>\n\n\n\n<li><strong>\u4e2a\u6027\u5316\u4ea4\u53c9\u9500\u552e\u4f18\u60e0\uff1a<\/strong> \u6839\u636e\u5ba2\u6237\u6570\u636e\uff0c\u4f7f\u7528\u4e2a\u6027\u5316\u6d88\u606f\u548c\u4f18\u60e0\u5236\u5b9a\u6709\u9488\u5bf9\u6027\u7684\u6d3b\u52a8\uff0c\u4ee5\u589e\u52a0\u5ba2\u6237\u63a5\u53d7\u4ea4\u53c9\u9500\u552e\u4f18\u60e0\u7684\u53ef\u80fd\u6027\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">\u6267\u884c<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-dba98e1f\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-dba98e1f\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Finance-13.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"Finance (13)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Finance-13.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Finance-13-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Finance-13-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Finance-13-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Finance-13-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u4f7f\u7528\u7684\u6e20\u9053<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u51fa\u7ad9\u6e20\u9053\uff1a<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>\u7535\u5b50\u90ae\u4ef6\u8425\u9500\uff1a<\/strong> \u5c06\u4e2a\u6027\u5316\u5185\u5bb9\u3001\u66f4\u65b0\u548c\u4f18\u60e0\u76f4\u63a5\u53d1\u9001\u5230\u5ba2\u6237\u7684\u6536\u4ef6\u7bb1\u3002\u7535\u5b50\u90ae\u4ef6\u7c7b\u578b\u5305\u62ec\u6b22\u8fce\u7cfb\u5217\u3001\u4fc3\u9500\u6d3b\u52a8\u548c\u6559\u80b2\u5185\u5bb9\u3002<\/li>\n\n\n\n<li><strong>\u63a8\u9001\u901a\u77e5\uff1a<\/strong> \u5411\u5ba2\u6237\u7684\u79fb\u52a8\u8bbe\u5907\u53d1\u9001\u53ca\u65f6\u4e14\u76f8\u5173\u7684\u6d88\u606f\uff0c\u8ba9\u4ed6\u4eec\u968f\u65f6\u4e86\u89e3\u6700\u65b0\u4fe1\u606f\u5e76\u53c2\u4e0e\u5176\u4e2d\u3002\u4f8b\u5982\u8d39\u7387\u63d0\u9192\u3001\u91cc\u7a0b\u7891\u66f4\u65b0\u548c\u4fc3\u9500\u4f18\u60e0\u3002<\/li>\n\n\n\n<li><strong>\u77ed\u4fe1\uff1a<\/strong> \u4e3a\u9ad8\u4f18\u5148\u7ea7\u901a\u4fe1\u63d0\u4f9b\u7b80\u6d01\u3001\u5373\u65f6\u7684\u4fe1\u606f\uff0c\u4f8b\u5982\u7ea6\u4f1a\u63d0\u9192\u3001\u5b89\u5168\u8b66\u62a5\u548c\u5feb\u901f\u63d0\u793a\u3002<\/li>\n\n\n\n<li><strong>\u5f71\u54cd\u529b\u8425\u9500\uff1a<\/strong> \u4e0e\u6709\u5f71\u54cd\u529b\u7684\u4eba\u5408\u4f5c\uff0c\u521b\u5efa\u8d5e\u52a9\u5e16\u5b50\u3001\u89c6\u9891\u6216\u6545\u4e8b\uff0c\u91cd\u70b9\u4ecb\u7ecd\u4f4f\u623f\u8d37\u6b3e\u7684\u7279\u70b9\u548c\u4f18\u52bf\u3002\u4e3e\u529e\u8d60\u54c1\u548c\u7ade\u8d5b\uff0c\u6fc0\u53d1\u5174\u8da3\u548c\u53c2\u4e0e\u5ea6\u3002\u4e0e\u91d1\u878d\u4e13\u5bb6\u548c\u623f\u5730\u4ea7\u6709\u5f71\u54cd\u529b\u7684\u4eba\u4e3e\u529e\u73b0\u573a\u95ee\u7b54\u4f1a\u6216\u7f51\u7edc\u7814\u8ba8\u4f1a\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u5e94\u7528\u5185\u6e20\u9053\uff1a<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>\u5e94\u7528\u5185\u6d88\u606f\uff1a<\/strong> \u6839\u636e\u5ba2\u6237\u884c\u4e3a\u548c\u504f\u597d\u63a8\u8350\u76f8\u5173\u7684\u4f4f\u623f\u8d37\u6b3e\u4ea7\u54c1\u3002\u63d0\u4f9b\u8d37\u6b3e\u7533\u8bf7\u8fdb\u5ea6\u66f4\u65b0\u548c\u53c2\u4e0e\u63d0\u793a\uff0c\u4ee5\u63a2\u7d22\u5176\u4ed6\u529f\u80fd\u548c\u670d\u52a1\u3002<\/li>\n\n\n\n<li><strong>\u5185\u5d4c\u4ea7\u54c1\u5e7f\u544a\uff1a<\/strong> \u5728\u4e0d\u6253\u6270\u7528\u6237\u7684\u60c5\u51b5\u4e0b\u5c06\u4fc3\u9500\u4fe1\u606f\u548c\u4ea7\u54c1\u5e7f\u544a\u878d\u5165\u5e94\u7528\u4f53\u9a8c\uff0c\u7a81\u51fa\u4ea4\u53c9\u9500\u552e\u673a\u4f1a\u3001\u5347\u7ea7\u4f18\u60e0\u548c\u4fdd\u7559\u6fc0\u52b1\u3002<\/li>\n\n\n\n<li><strong>\u5185\u5bb9\u5361\uff1a<\/strong> \u5728\u5e94\u7528\u7a0b\u5e8f\u754c\u9762\u5185\u63d0\u4f9b\u89c6\u89c9\u4e0a\u5f15\u4eba\u5165\u80dc\u7684\u5185\u5bb9\u548c\u4f18\u60e0\uff0c\u5305\u62ec\u6559\u80b2\u6587\u7ae0\u3001\u4ea4\u4e92\u5f0f\u5de5\u5177\u548c\u4fc3\u9500\u4eae\u70b9\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">\u5173\u952e\u7ee9\u6548\u6307\u6807 (KPI)<\/h3>\n\n\n\n<p>\u4e3a\u4e86\u8bc4\u4f30\u8be5\u516c\u53f8\u4f4f\u623f\u8d37\u6b3e\u4ea7\u54c1\u751f\u547d\u5468\u671f\u8425\u9500\u7b56\u7565\u7684\u6210\u529f\u6027\u548c\u6709\u6548\u6027\uff0c\u8ddf\u8e2a\u5e76\u5206\u6790\u4e86\u4ee5\u4e0bKPI\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u7f51\u7ad9\u6d41\u91cf\uff1a<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>\u6307\u6807\uff1a<\/strong> \u4f4f\u623f\u8d37\u6b3e\u767b\u9646\u9875\u9762\u7684\u8bbf\u5ba2\u6570\u91cf\u3001\u72ec\u7acb\u8bbf\u5ba2\u3001\u9875\u9762\u6d4f\u89c8\u91cf\u3001\u8df3\u51fa\u7387\u3002<\/li>\n\n\n\n<li><strong>\u91cd\u8981\u6027\uff1a<\/strong> \u8868\u660e\u5ba3\u4f20\u548c\u5438\u5f15\u6f5c\u5728\u5ba2\u6237\u6d3b\u52a8\u5728\u5438\u5f15\u6f5c\u5728\u5ba2\u6237\u8bbf\u95ee\u7f51\u7ad9\u65b9\u9762\u7684\u6709\u6548\u6027\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u9886\u5148\u4e00\u4ee3\uff1a<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>\u6307\u6807\uff1a<\/strong> \u901a\u8fc7\u8425\u9500\u52aa\u529b\u83b7\u53d6\u7684\u65b0\u7ebf\u7d22\u6570\u91cf\u3001\u6bcf\u6761\u7ebf\u7d22\u6210\u672c (CPL)\u3001\u7ebf\u7d22\u5230\u5ba2\u6237\u7684\u8f6c\u5316\u7387\u3002<\/li>\n\n\n\n<li><strong>\u91cd\u8981\u6027\uff1a<\/strong> \u8861\u91cf\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u6d3b\u52a8\u7684\u6210\u529f\u4ee5\u53ca\u5c06\u6f5c\u5728\u5ba2\u6237\u8f6c\u5316\u4e3a\u4ed8\u8d39\u5ba2\u6237\u7684\u6548\u7387\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u5151\u6362\u7387\uff1a<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>\u6307\u6807\uff1a<\/strong> \u8f6c\u5316\u4e3a\u4ed8\u8d39\u5ba2\u6237\u7684\u6f5c\u5728\u5ba2\u6237\u767e\u5206\u6bd4\u3001\u5404\u6e20\u9053\u7684\u8f6c\u5316\u7387\u3001\u603b\u4f53\u8f6c\u5316\u7387\u3002<\/li>\n\n\n\n<li><strong>\u91cd\u8981\u6027\uff1a<\/strong> \u4f53\u73b0\u83b7\u53d6\u7b56\u7565\u7684\u6709\u6548\u6027\u548c\u5c06\u5174\u8da3\u8f6c\u5316\u4e3a\u884c\u52a8\u7684\u80fd\u529b\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u6fc0\u6d3b\u7387\uff1a<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>\u6307\u6807\uff1a<\/strong> \u5b8c\u6210\u5165\u804c\u6d41\u7a0b\u521d\u59cb\u6b65\u9aa4\u7684\u65b0\u5ba2\u6237\u767e\u5206\u6bd4\uff0c\u6fc0\u6d3b\u65f6\u95f4\u3002<\/li>\n\n\n\n<li><strong>\u91cd\u8981\u6027\uff1a<\/strong> \u8868\u660e\u6fc0\u6d3b\u7b56\u7565\u5728\u5438\u5f15\u65b0\u5ba2\u6237\u5f00\u59cb\u7533\u8bf7\u4f4f\u623f\u8d37\u6b3e\u65b9\u9762\u7684\u6548\u679c\u5982\u4f55\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u5165\u804c\u5b8c\u6210\u7387\uff1a<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>\u6307\u6807\uff1a<\/strong> \u5b8c\u6210\u5b8c\u6574\u5165\u804c\u6d41\u7a0b\u7684\u65b0\u5ba2\u6237\u767e\u5206\u6bd4\u3001\u5165\u804c\u671f\u95f4\u7684\u9000\u51fa\u7387\u3002<\/li>\n\n\n\n<li><strong>\u91cd\u8981\u6027\uff1a<\/strong> \u8861\u91cf\u5165\u804c\u6d41\u7a0b\u5728\u5173\u952e\u7684\u65e9\u671f\u9636\u6bb5\u7559\u4f4f\u65b0\u5ba2\u6237\u7684\u6709\u6548\u6027\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u53c2\u4e0e\u7387\uff1a<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>\u6307\u6807\uff1a<\/strong> \u5ba2\u6237\u4e0e\u901a\u4fe1\u548c\u670d\u52a1\u7684\u4e92\u52a8\u3001\u7535\u5b50\u90ae\u4ef6\u6253\u5f00\u7387\u548c\u70b9\u51fb\u7387\u3001\u63a8\u9001\u901a\u77e5\u53c2\u4e0e\u5ea6\u3001\u5e94\u7528\u5185\u6d88\u606f\u4e92\u52a8\u3002<\/li>\n\n\n\n<li><strong>\u91cd\u8981\u6027\uff1a<\/strong> \u53cd\u6620\u6301\u7eed\u7684\u5ba2\u6237\u53c2\u4e0e\u5ea6\u548c\u53c2\u4e0e\u7b56\u7565\u7684\u6709\u6548\u6027\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u4f7f\u7528\u9891\u7387\uff1a<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>\u6307\u6807\uff1a<\/strong> \u670d\u52a1\u4f7f\u7528\u9891\u7387\u3001\u767b\u5f55\u6b21\u6570\u3001\u7279\u5b9a\u529f\u80fd\u7684\u4f7f\u7528\u60c5\u51b5\u3002<\/li>\n\n\n\n<li><strong>\u91cd\u8981\u6027\uff1a<\/strong> \u8868\u660e\u5ba2\u6237\u4f7f\u7528\u623f\u5c4b\u8d37\u6b3e\u670d\u52a1\u7684\u9891\u7387\uff0c\u53cd\u6620\u6574\u4f53\u53c2\u4e0e\u5ea6\u548c\u6ee1\u610f\u5ea6\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u5ba2\u6237\u4fdd\u7559\u7387\uff1a<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>\u6307\u6807\uff1a<\/strong> \u5728\u89c4\u5b9a\u671f\u9650\u5185\u7ee7\u7eed\u4f7f\u7528\u623f\u8d37\u670d\u52a1\u7684\u5ba2\u6237\u767e\u5206\u6bd4\u3001\u6708\u5ea6\/\u5b63\u5ea6\u4fdd\u7559\u7387\u3001\u6d41\u5931\u7387\u3002<\/li>\n\n\n\n<li><strong>\u91cd\u8981\u6027\uff1a<\/strong> \u8861\u91cf\u4fdd\u7559\u7b56\u7565\u548c\u5ba2\u6237\u5fe0\u8bda\u5ea6\u7684\u6709\u6548\u6027\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u5ba2\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\uff08CLTV\uff09\uff1a<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>\u6307\u6807\uff1a<\/strong> \u5ba2\u6237\u5728\u4e0e\u516c\u53f8\u6574\u4e2a\u5173\u7cfb\u671f\u95f4\u4ea7\u751f\u7684\u603b\u6536\u5165\u3001\u6bcf\u7528\u6237\u5e73\u5747\u6536\u5165 (ARPU)\u3001CLTV\u3002<\/li>\n\n\n\n<li><strong>\u91cd\u8981\u6027\uff1a<\/strong> \u53cd\u6620\u5ba2\u6237\u7684\u957f\u671f\u4ef7\u503c\u548c\u6218\u7565\u5728\u6700\u5927\u5316\u5ba2\u6237\u4ef7\u503c\u65b9\u9762\u7684\u6210\u529f\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u4ea4\u53c9\u9500\u552e\u7387\uff1a<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>\u6307\u6807\uff1a<\/strong> \u8d2d\u4e70\u989d\u5916\u4ea7\u54c1\u7684\u73b0\u6709\u5ba2\u6237\u767e\u5206\u6bd4\u3001\u4ea4\u53c9\u9500\u552e\u8f6c\u5316\u7387\u3001\u4ea4\u53c9\u9500\u552e\u673a\u4f1a\u5e26\u6765\u7684\u6536\u5165\u3002<\/li>\n\n\n\n<li><strong>\u91cd\u8981\u6027\uff1a<\/strong> \u8868\u660e\u4ea4\u53c9\u9500\u552e\u7b56\u7565\u5728\u63d0\u9ad8\u6574\u4f53\u5ba2\u6237\u4ef7\u503c\u65b9\u9762\u7684\u6210\u529f\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u51c0\u63a8\u8350\u503c (NPS)\uff1a<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>\u6307\u6807\uff1a<\/strong> \u5ba2\u6237\u6ee1\u610f\u5ea6\u548c\u63a8\u8350\u516c\u53f8\u670d\u52a1\u7684\u610f\u613f\uff0cNPS\uff0c\u5ba2\u6237\u6ee1\u610f\u5ea6\u8c03\u67e5\u3002<\/li>\n\n\n\n<li><strong>\u91cd\u8981\u6027\uff1a<\/strong> \u8861\u91cf\u6574\u4f53\u5ba2\u6237\u6ee1\u610f\u5ea6\u548c\u5fe0\u8bda\u5ea6\uff0c\u63d0\u4f9b\u5bf9\u5ba2\u6237\u4f53\u9a8c\u7684\u6df1\u5165\u4e86\u89e3\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">\u5f97\u5230\u6559\u8bad<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">\u6210\u529f\u6848\u4f8b<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u6574\u5408\u8425\u9500\u65b9\u5f0f\uff1a<\/strong> The comprehensive and <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/zh\/%e5%88%9b%e6%96%b0%e5%9e%8b%e7%bd%91%e4%b8%8a%e4%ba%a4%e6%98%93%e5%b9%b3%e5%8f%b0%e7%9a%84%e6%95%b4%e5%90%88%e8%90%a5%e9%94%80%e7%ad%96%e7%95%a5\/\" title=\"\u521b\u65b0\u7f51\u4e0a\u4ea4\u6613\u5e73\u53f0\u7684\u8425\u9500\u6d3b\u52a8\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"228\">integrated marketing strategy<\/a> leveraging multiple channels (email, social media, in-app notifications, etc.) proved highly effective in reaching and engaging a wide audience.<\/li>\n\n\n\n<li><strong>\u4e2a\u6027\u5316\uff1a<\/strong> \u6839\u636e\u5ba2\u6237\u6570\u636e\u5b9a\u5236\u8425\u9500\u4fe1\u606f\u548c\u4f18\u60e0\u53ef\u663e\u8457\u63d0\u9ad8\u53c2\u4e0e\u5ea6\u548c\u8f6c\u5316\u7387\u3002\u4e2a\u6027\u5316\u652f\u6301\u548c\u5efa\u8bae\u5bf9\u4e8e\u63d0\u5347\u5ba2\u6237\u4f53\u9a8c\u81f3\u5173\u91cd\u8981\u3002<\/li>\n\n\n\n<li><strong>\u5185\u5bb9\u8425\u9500\uff1a<\/strong> \u89e3\u51b3\u5ba2\u6237\u75db\u70b9\u548c\u95ee\u9898\u7684\u9ad8\u8d28\u91cf\u5185\u5bb9\u6709\u52a9\u4e8e\u5efa\u7acb\u4fe1\u4efb\u548c\u6743\u5a01\uff0c\u5e26\u6765\u5927\u91cf\u81ea\u7136\u6d41\u91cf\u5e76\u63d0\u9ad8 SEO \u6027\u80fd\u3002<\/li>\n\n\n\n<li><strong>\u63a8\u8350\u8ba1\u5212\uff1a<\/strong> Incentivizing existing customers to refer friends and family effectively <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e6%88%98%e7%95%a5%e5%92%a8%e8%af%a2\/%e6%bd%9c%e5%9c%a8%e5%ae%a2%e6%88%b7%e7%94%9f%e6%88%90%e6%8a%80%e6%9c%af\/\" title=\"\u6f5c\u5728\u5ba2\u6237\u5f00\u53d1\u516c\u53f8\" data-wpil-monitor-id=\"6778\">generated new leads<\/a>, demonstrating the power of word-of-mouth marketing.<\/li>\n\n\n\n<li><strong>\u4fdd\u7559\u7b56\u7565\uff1a<\/strong> \u4e3b\u52a8\u652f\u6301\u3001\u72ec\u5bb6\u5185\u5bb9\u548c\u5fe0\u8bda\u5ea6\u8ba1\u5212\u5bf9\u4e8e\u51cf\u5c11\u5ba2\u6237\u6d41\u5931\u548c\u5efa\u7acb\u957f\u671f\u5ba2\u6237\u5fe0\u8bda\u5ea6\u81f3\u5173\u91cd\u8981\u3002<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">\u6311\u6218<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u6570\u636e\u96c6\u6210\uff1a<\/strong> \u6574\u5408\u6765\u81ea\u4e0d\u540c\u8425\u9500\u6e20\u9053\u7684\u6570\u636e\u4ee5\u521b\u5efa\u7edf\u4e00\u7684\u5ba2\u6237\u6863\u6848\u975e\u5e38\u590d\u6742\uff0c\u9700\u8981\u5927\u91cf\u6280\u672f\u6295\u8d44\u3002\u8fd9\u5bf9\u4e8e\u6709\u6548\u7684\u4e2a\u6027\u5316\u548c\u8de8\u6e20\u9053\u4e00\u81f4\u6027\u81f3\u5173\u91cd\u8981\u3002<\/li>\n\n\n\n<li><strong>\u9884\u9632\u5ba2\u6237\u6d41\u5931\uff1a<\/strong> \u5c3d\u7ba1\u91c7\u53d6\u4e86\u79ef\u6781\u4e3b\u52a8\u7684\u7b56\u7565\uff0c\u9632\u6b62\u5ba2\u6237\u6d41\u5931\u4ecd\u7136\u5177\u6709\u6311\u6218\u6027\uff0c\u51f8\u663e\u4e86\u6301\u7eed\u76d1\u63a7\u548c\u6539\u8fdb\u5ba2\u6237\u4fdd\u7559\u5de5\u4f5c\u7684\u5fc5\u8981\u6027\u3002<\/li>\n\n\n\n<li><strong>\u633d\u56de\u6d3b\u52a8\uff1a<\/strong> \u5c3d\u7ba1\u633d\u56de\u5ba2\u6237\u6d3b\u52a8\u53d6\u5f97\u4e86\u6210\u529f\uff0c\u4f46\u5b83\u4eec\u9700\u8981\u4ed4\u7ec6\u7684\u5b9a\u4f4d\u548c\u4e2a\u6027\u5316\u6765\u89e3\u51b3\u5ba2\u6237\u79bb\u5f00\u7684\u539f\u56e0\u3002<\/li>\n\n\n\n<li><strong>\u5165\u804c\u6d41\u7a0b\uff1a<\/strong> \u786e\u4fdd\u65e0\u7f1d\u987a\u7545\u7684\u5165\u804c\u4f53\u9a8c\u81f3\u5173\u91cd\u8981\uff0c\u6b64\u9636\u6bb5\u51fa\u73b0\u4efb\u4f55\u95ee\u9898\u90fd\u53ef\u80fd\u5bfc\u81f4\u65e9\u671f\u6d41\u5931\u3002\u6301\u7eed\u6536\u96c6\u53cd\u9988\u548c\u6539\u8fdb\u6d41\u7a0b\u5fc5\u4e0d\u53ef\u5c11\u3002<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">\u7ed3\u8bba<\/h2>\n\n\n\n<p>Implementing a full marketing <a href=\"https:\/\/www.sisinternational.com\/zh\/%e9%a1%b6%e7%ba%a7%e8%90%a5%e9%94%80%e7%ad%96%e7%95%a5%e5%85%ac%e5%8f%b8\/\" title=\"\u9876\u7ea7\u8425\u9500\u7b56\u7565\u516c\u53f8\" data-wpil-monitor-id=\"983\">strategy for the American online personal finance<\/a> company\u2019s home loan products demonstrated significant successes in boosting brand awareness, acquiring new customers, enhancing engagement, and retaining customers. Key elements of this success included personalized marketing tactics, high-quality content, and comprehensive lifecycle strategies.<\/p>\n\n\n\n<p><strong>\u4e3b\u8981\u6210\u5c31\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u901a\u8fc7\u6709\u9488\u5bf9\u6027\u7684\u5e7f\u544a\u548c\u516c\u5173\u6d3b\u52a8\uff0c\u54c1\u724c\u77e5\u540d\u5ea6\u63d0\u9ad8 35%\u3002<\/li>\n\n\n\n<li>\u7531\u4e8e\u6709\u6548\u7684\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u6d3b\u52a8\uff0c\u6f5c\u5728\u5ba2\u6237\u5230\u5ba2\u6237\u7684\u8f6c\u5316\u7387\u4e0a\u5347\u4e86 40%\u3002<\/li>\n\n\n\n<li>\u901a\u8fc7\u4e2a\u6027\u5316\u652f\u6301\u548c\u81ea\u52a8\u5316\u5de5\u4f5c\u6d41\u7a0b\uff0c\u6fc0\u6d3b\u7387\u548c\u5165\u804c\u5b8c\u6210\u7387\u5b9e\u73b0\u4e86 30% \u7684\u63d0\u9ad8\u3002<\/li>\n\n\n\n<li>\u5728\u79ef\u6781\u4e3b\u52a8\u7684\u53c2\u4e0e\u548c\u4fdd\u7559\u7b56\u7565\u7684\u63a8\u52a8\u4e0b\uff0c\u5ba2\u6237\u4e92\u52a8\u7387\u63d0\u9ad8\u4e86 20%\uff0c\u5ba2\u6237\u6d41\u5931\u7387\u964d\u4f4e\u4e86 15%\u3002<\/li>\n\n\n\n<li>\u5229\u7528\u6570\u636e\u9a71\u52a8\u7684\u6d1e\u5bdf\u529b\u548c\u4e2a\u6027\u5316\u670d\u52a1\uff0c\u4ea4\u53c9\u9500\u552e\u8f6c\u5316\u7387\u63d0\u9ad8\u4e86 22%\u3002<\/li>\n\n\n\n<li>\u6210\u529f\u7684\u633d\u56de\u6d3b\u52a8\uff0c\u633d\u56de\u4e86 18% \u7684\u8001\u5ba2\u6237\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u5173\u4e8e SIS \u56fd\u9645<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/zh\/\">SIS \u56fd\u9645<\/a> \u63d0\u4f9b\u5b9a\u91cf\u3001\u5b9a\u6027\u548c\u6218\u7565\u7814\u7a76\u3002\u6211\u4eec\u63d0\u4f9b\u51b3\u7b56\u6240\u9700\u7684\u6570\u636e\u3001\u5de5\u5177\u3001\u6218\u7565\u3001\u62a5\u544a\u548c\u89c1\u89e3\u3002\u6211\u4eec\u8fd8\u8fdb\u884c\u8bbf\u8c08\u3001\u8c03\u67e5\u3001\u7126\u70b9\u5c0f\u7ec4\u548c\u5176\u4ed6\u5e02\u573a\u7814\u7a76\u65b9\u6cd5\u548c\u9014\u5f84\u3002<a href=\"https:\/\/www.sisinternational.com\/zh\/%e5%85%b3%e4%ba%8e-sis-%e5%9b%bd%e9%99%85%e7%a0%94%e7%a9%b6\/contact-sis-international-market-research\/\"> \u8054\u7cfb\u6211\u4eec<\/a> \u4e3a\u60a8\u7684\u4e0b\u4e00\u4e2a\u5e02\u573a\u7814\u7a76\u9879\u76ee\u63d0\u4f9b\u5e2e\u52a9\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>\u7f8e\u56fd\u5728\u7ebf\u4e2a\u4eba\u91d1\u878d\u516c\u53f8\u7684\u5b8c\u6574\u8425\u9500\u7b56\u7565 \u4e00\u5bb6\u7f8e\u56fd\u5728\u7ebf\u4e2a\u4eba\u91d1\u878d\u516c\u53f8\u8bd5\u56fe\u5728\u7ade\u4e89\u6fc0\u70c8\u7684\u5e02\u573a\u73af\u5883\u4e2d\u63d0\u5347\u5176\u4f4f\u623f\u8d37\u6b3e\u4ea7\u54c1\uff0c\u5c24\u5176\u662f\u623f\u5c4b\u51c0\u503c\u8d37\u6b3e\u3002\u8be5\u516c\u53f8\u4e0e SIS International \u5408\u4f5c\u5236\u5b9a\u5e76\u6267\u884c\u4e86\u4e00\u9879\u5b8c\u6574\u7684\u8425\u9500\u7b56\u7565\uff0c\u4ee5\u521b\u9020\u9700\u6c42\u3001\u5438\u5f15\u65b0\u5ba2\u6237\u5e76\u2026\u2026 <a title=\"\u4e3a\u7f8e\u56fd\u67d0\u7f51\u4e0a\u4e2a\u4eba\u91d1\u878d\u516c\u53f8\u5236\u5b9a\u5168\u65b9\u4f4d\u8425\u9500\u7b56\u7565\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/zh\/%e4%b8%ba%e4%b8%80%e5%ae%b6%e7%be%8e%e5%9b%bd%e5%9c%a8%e7%ba%bf%e4%b8%aa%e4%ba%ba%e7%90%86%e8%b4%a2%e5%85%ac%e5%8f%b8%e5%88%b6%e5%ae%9a%e5%ae%8c%e6%95%b4%e7%9a%84%e8%90%a5%e9%94%80%e7%ad%96%e7%95%a5\/\" aria-label=\"\u9605\u8bfb Full Marketing Strategy for an American Online Personal Finance Company\">\u91cc\u65af<\/a><\/p>","protected":false},"author":1,"featured_media":62813,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-52655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/posts\/52655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/comments?post=52655"}],"version-history":[{"count":9,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/posts\/52655\/revisions"}],"predecessor-version":[{"id":80352,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/posts\/52655\/revisions\/80352"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media\/62813"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media?parent=52655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/categories?post=52655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/tags?post=52655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}