{"id":28892,"date":"2018-12-15T20:57:29","date_gmt":"2018-12-15T20:57:29","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=28892"},"modified":"2025-09-16T23:58:38","modified_gmt":"2025-09-17T03:58:38","slug":"%e6%95%b0%e5%ad%97%e5%8c%96%e9%a2%a0%e8%a6%86%e4%b8%ad%e7%9a%84%e6%88%98%e7%95%a5%e5%92%8c%e7%b2%be%e7%9b%8a%e9%a2%86%e5%af%bc%e5%8a%9b","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/zh\/%e6%95%b0%e5%ad%97%e5%8c%96%e9%a2%a0%e8%a6%86%e4%b8%ad%e7%9a%84%e6%88%98%e7%95%a5%e5%92%8c%e7%b2%be%e7%9b%8a%e9%a2%86%e5%af%bc%e5%8a%9b\/","title":{"rendered":"\u6570\u5b57\u98a0\u8986\u4e2d\u7684\u6218\u7565\u4e0e\u7cbe\u76ca\u9886\u5bfc"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-c0b302e6\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-c0b302e6\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-10.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"Strategy consulting (10)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-10.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-10-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-10-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-10-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-10-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n<h2><span style=\"font-weight: 400;\">\u5546\u4e1a\u603b\u662f\u53d1\u5c55\u5f97\u5f88\u5feb\uff0c\u4f46\u7531\u4e8e\u6570\u5b57\u5316\u98a0\u8986\uff0c\u4e8b\u7269\u7684\u6b65\u4f10\u5448\u6307\u6570\u7ea7\u589e\u957f\u3002 <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u5728\u8fd9\u4e2a\u65f6\u4ee3\uff0c\u91cd\u8981\u7684\u662f\u4e0d\u8981\u901a\u8fc7\u7e41\u7410\u800c\u7ebf\u6027\u7684\u6d41\u7a0b\u5236\u5b9a\u50f5\u5316\u7684\u8ba1\u5212\u3002\u76f8\u53cd\uff0c\u516c\u53f8\u5fc5\u987b\u91c7\u7528\u4e00\u79cd\u6d41\u7a0b\uff0c\u4f7f\u4ed6\u4eec\u80fd\u591f\u4ee5\u6d41\u7545\u548c\u52a8\u6001\u7684\u65b9\u5f0f\u4e0d\u65ad\u89c4\u5212\u548c\u6539\u8fdb\u3002\u66f4\u52a8\u6001\u7684\u89c4\u5212\u6d41\u7a0b\u53ef\u4ee5\u8ba9\u60a8\u66f4\u5feb\u5730\u9002\u5e94\u5e02\u573a\u53d8\u5316\u5e76\u6ee1\u8db3\u5ba2\u6237\u7684\u9700\u6c42\u3002 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5c0f\u89c4\u6a21\u5b9e\u9a8c\u5bf9\u4e8e\u5feb\u901f\u83b7\u5f97\u53cd\u9988\u548c\u786e\u5b9a\u65b9\u5411\u975e\u5e38\u6709\u4ef7\u503c\u3002\u5173\u952e\u6311\u6218\u662f\u786e\u4fdd\u8fd9\u4e9b\u5b9e\u9a8c\u5feb\u901f\u800c\u6d41\u7545\u5730\u5b9e\u65bd\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4ece\u5386\u53f2\u4e0a\u770b\uff0c\u98a0\u8986\u4e00\u76f4\u662f\u5c0f\u578b\u521b\u4e1a\u516c\u53f8\u7684\u4e13\u5229\uff0c\u800c\u975e\u5927\u578b\u4f01\u4e1a\u3002\u7136\u800c\uff0c\u5404\u79cd\u89c4\u6a21\u7684\u7ec4\u7ec7\u90fd\u53ef\u4ee5\u4ece\u91c7\u7528\u7cbe\u76ca\u521b\u4e1a\u7684\u654f\u6377\u539f\u5219\u4e2d\u53d7\u76ca\u3002 <\/span><\/p>\n<h2>\u7cbe\u76ca\u521b\u4e1a\u5b9e\u9a8c<\/h2>\n<p><span style=\"font-weight: 400;\">Startups, by their very nature, have to move faster than their competitors. The ability to do so is their main advantage over large incumbents. If a startup cannot move faster than its competitors, it will be quashed, either by larger, more established competition, or by its own investors, who demand to see large <a href=\"https:\/\/www.sisinternational.com\/zh\/%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6%e6%8a%95%e8%b5%84%e5%9b%9e%e6%8a%a5%e7%8e%87\/\" title=\"\u5e02\u573a\u7814\u7a76\u6295\u8d44\u56de\u62a5\"  data-wpil-monitor-id=\"8531\">returns on their investment<\/a> over a relatively short period of time. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The lean startup methodology emphasizes that speed, eliminating wasteful practices in order to spur more potentially disruptive innovations. \u201cDone is better than perfect\u201d has almost become a clich\u00e9 in startup crowded environment of Silicon Valley, but it rings true. By emphasizing reaching a <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e6%88%98%e7%95%a5%e5%92%a8%e8%af%a2\/%e6%9c%80%e5%b0%8f%e5%8f%af%e8%a1%8c%e4%ba%a7%e5%93%81%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\" title=\"\u6700\u5c0f\u53ef\u884c\u4ea7\u54c1\u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"8529\">minimum viable product<\/a> instead of a perfect one, companies can quickly discover what the market wants, and reiterate their product quickly to meet those demands. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u662f\u4e00\u4e2a\u4e0d\u65ad\u6d41\u52a8\u548c\u7075\u6d3b\u7684\u89c4\u5212\u3001\u5b9e\u9a8c\u3001\u73af\u5883\u5206\u6790\u548c\u4fee\u6539\u7684\u8fc7\u7a0b\u3002 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5927\u578b\u6210\u719f\u516c\u53f8\u4e0d\u53ef\u80fd\u5b8c\u5168\u91cd\u5851\u81ea\u8eab\uff0c\u6210\u4e3a\u7cbe\u76ca\u521b\u4e1a\u516c\u53f8\uff0c\u4f46\u5b83\u4eec\u53ef\u4ee5\u8ba9\u67d0\u4e9b\u56e2\u961f\u5728\u6b63\u5e38\u7684\u4f01\u4e1a\u5b98\u50da\u673a\u6784\u4e4b\u5916\uff0c\u4ee5\u66f4\u7cbe\u76ca\u3001\u66f4\u5feb\u901f\u7684\u65b9\u5f0f\u8fd0\u4f5c\u3002\u6311\u6218\u5728\u4e8e\u8bf4\u670d\u5173\u952e\u5229\u76ca\u76f8\u5173\u8005\u5b9e\u65bd\u8fd9\u79cd\u7cfb\u7edf\u7684\u597d\u5904\uff0c\u5e76\u8ba9\u4ed6\u4eec\u575a\u6301\u4e0b\u53bb\uff0c\u514b\u670d\u4e0d\u53ef\u907f\u514d\u7684\u969c\u788d\u548c\u5931\u8d25\u3002\u963b\u529b\u6e90\u4e8e\u98ce\u9669\u89c4\u907f\uff0c\u65e0\u8bba\u662f\u5bf9\u73b0\u6709\u5546\u4e1a\u6a21\u5f0f\u7684\u98ce\u9669\u3001\u5931\u53bb\u73b0\u6709\u4f18\u52bf\uff0c\u8fd8\u662f\u4ec5\u4ec5\u6d6a\u8d39\u8d44\u6e90\u3002\u5c3d\u7ba1\u5b58\u5728\u98ce\u9669\uff0c\u4f46\u5408\u9002\u7684\u9886\u5bfc\u8005\u5c06\u4f7f\u56e2\u961f\u80fd\u591f\u5728\u201c\u7cbe\u76ca\u521b\u4e1a\u201d\u6846\u67b6\u5185\u8fd0\u4f5c\u3002 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8bb8\u591a\u5927\u516c\u53f8\u90fd\u901a\u8fc7\u8ba9\u7cbe\u76ca\u521b\u4e1a\u56e2\u961f\u8fdb\u884c\u5b9e\u9a8c\u800c\u83b7\u5f97\u6210\u529f\u3002\u5b9d\u6d01\u516c\u53f8\u901a\u8fc7\u8ba9\u8d1f\u8d23\u56e2\u961f\u91c7\u7528\u7cbe\u76ca\u521b\u4e1a\u65b9\u6cd5\uff0c\u5c06\u4ea7\u54c1\u5f00\u53d1\u65f6\u95f4\u4ece 3 \u5e74\u7f29\u77ed\u5230 1 \u5e74\u3002\u901a\u7528\u7535\u6c14\u901a\u8fc7\u5728\u5176 FastWorks \u8ba1\u5212\u4e2d\u5b9e\u65bd\u7cbe\u76ca\u521b\u4e1a\u65b9\u6cd5\uff0c\u4ee5\u4f4e\u4e8e\u901a\u5e38\u6210\u672c\u7684\u4ef7\u683c\u5f00\u53d1\u4e86\u65b0\u578b\u71c3\u6c14\u8f6e\u673a 40%\u3002\u5982\u679c\u8fd9\u4e9b\u5927\u516c\u53f8\u80fd\u591f\u627e\u5230\u65b9\u6cd5\u7a81\u7834\u7e41\u6587\u7f1b\u8282\u5e76\u53d1\u5c55\u7cbe\u76ca\u56e2\u961f\uff0c\u90a3\u4e48\u4efb\u4f55\u7ec4\u7ec7\u90fd\u53ef\u4ee5\u505a\u5230\u3002 <\/span><\/p>\n<h2>\u98a0\u8986\u65f6\u4ee3\u7684\u9886\u5bfc\u529b<\/h2>\n<p><span style=\"font-weight: 400;\">With the constant turbulence of today\u2019s business world, new kinds of <a href=\"https:\/\/www.sisinternational.com\/zh\/analysis-b2b\/\" title=\"What Business Leaders Need to Know Right Now\"  data-wpil-monitor-id=\"8530\">leaders are needed<\/a>. According to <\/span><a href=\"https:\/\/www2.deloitte.com\/insights\/us\/en\/topics\/talent\/ceo-new-leadership-models-for-responding-to-disruption.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u5fb7\u52e4\u6d1e\u5bdf<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u98a0\u8986\u65f6\u4ee3\u7684\u6210\u529f\u9886\u5bfc\u8005\u9700\u8981\u5177\u5907\u4e94\u4e2a\u7279\u8d28\u3002 <\/span><\/p>\n<h3><i><span style=\"font-weight: 400;\">\u53cc\u624b\u901a\u7528<\/span><\/i><\/h3>\n<p><span style=\"font-weight: 400;\">\u5728\u4e3a\u5f53\u524d\u4e1a\u52a1\u6295\u5165\u8d44\u6e90\u548c\u4e3a\u672a\u6765\u6295\u8d44\u4e4b\u95f4\u603b\u662f\u5b58\u5728\u77db\u76fe\u3002\u9886\u5bfc\u8005\u5fc5\u987b\u80fd\u591f\u540c\u65f6\u6210\u529f\u5730\u505a\u5230\u8fd9\u4e24\u70b9\u3002\u592a\u8fc7\u5173\u6ce8\u5f53\u4e0b\uff0c\u4f60\u5c31\u4e0d\u4f1a\u4e3a\u672a\u6765\u521b\u65b0\u3002\u592a\u8fc7\u5173\u6ce8\u672a\u6765\uff0c\u4f60\u5c31\u4e0d\u4f1a\u4ea7\u751f\u6295\u8d44\u8005\u548c\u5176\u4ed6\u5229\u76ca\u76f8\u5173\u8005\u6240\u8981\u6c42\u7684\u77ed\u671f\u6210\u529f\u3002 <\/span><\/p>\n<h3><i><span style=\"font-weight: 400;\">\u60c5\u611f\u575a\u97e7<\/span><\/i><\/h3>\n<p><span style=\"font-weight: 400;\">\u6210\u529f\u7684\u98a0\u8986\u6027\u9886\u5bfc\u8005\u5728\u884c\u4e3a\u548c\u884c\u52a8\u4e0a\u90fd\u6562\u4e8e\u5192\u9669\u3002\u4ed6\u4eec\u9f13\u52b1\u5458\u5de5\u627f\u62c5\u7ecf\u8fc7\u6df1\u601d\u719f\u8651\u7684\u98ce\u9669\uff0c\u5e76\u4e3a\u4ed6\u4eec\u559d\u5f69\uff0c\u65e0\u8bba\u6210\u529f\u8fd8\u662f\u5931\u8d25\u3002\u5982\u679c\u5458\u5de5\u8ba4\u4e3a\u4ed6\u4eec\u7684\u9886\u5bfc\u8005\u53ea\u662f\u201c\u8bf4\u8bf4\u800c\u5df2\u201d\uff0c\u90a3\u4e48\u53e3\u5934\u4e0a\u5192\u9669\u4e0d\u4f1a\u5e26\u6765\u884c\u52a8\u3002\u63a5\u53d7\u6f5c\u5728\u7684\u5931\u8d25\uff0c\u56e0\u4e3a\u5931\u8d25\u53ef\u80fd\u5e26\u6765\u6559\u8bad\u3002\u60c5\u7eea\u7a33\u5b9a\u3001\u6562\u4e8e\u5192\u9669\u7684\u9886\u5bfc\u8005\u53ef\u4ee5\u5e2e\u52a9\u7ec4\u7ec7\u6e21\u8fc7\u98a0\u8986\u6027\u98ce\u66b4\u3002 <\/span><\/p>\n<h3><i><span style=\"font-weight: 400;\">\u521d\u5b66\u8005\u7684\u5fc3\u6001<\/span><\/i><\/h3>\n<p><span style=\"font-weight: 400;\">\u4efb\u4f55\u4e2a\u4eba\u6216\u7ec4\u7ec7\u5c1d\u8bd5\u505a\u67d0\u4e8b\u7684\u7b2c\u4e00\u4e2a\u56e2\u961f\uff0c\u5176\u53ef\u80fd\u6027\u90fd\u662f\u65e0\u7a77\u65e0\u5c3d\u7684\u3002\u5f53\u201c\u4e13\u4e1a\u77e5\u8bc6\u201d\u8fbe\u5230\u4e00\u5b9a\u7a0b\u5ea6\u65f6\uff0c\u4e2a\u4eba\u548c\u7ec4\u7ec7\u90fd\u53ef\u80fd\u88ab\u201c\u5e94\u8be5\u4ee5\u67d0\u79cd\u65b9\u5f0f\u5b8c\u6210\u201d\u6240\u675f\u7f1a\u3002\u901a\u8fc7\u57f9\u517b\u548c\u4fdd\u6301\u521d\u5b66\u8005\u7684\u5fc3\u6001\uff0c\u9886\u5bfc\u8005\u53ef\u4ee5\u4fdd\u6301\u597d\u5947\u5fc3\uff0c\u5bf9\u65b0\u60f3\u6cd5\u548c\u65b0\u53ef\u80fd\u6027\u6301\u66f4\u5f00\u653e\u7684\u6001\u5ea6\uff0c\u4ece\u800c\u66f4\u597d\u5730\u5e94\u5bf9\u98a0\u8986\u6027\u6311\u6218\u3002 <\/span><\/p>\n<h3><i><span style=\"font-weight: 400;\">\u7834\u574f\u6027\u67d4\u672f<\/span><\/i><\/h3>\n<p><span style=\"font-weight: 400;\">\u67d4\u672f\u662f\u4e00\u79cd\u6b66\u672f\uff0c\u5176\u91cd\u70b9\u662f\u5229\u7528\u5bf9\u624b\u7684\u529b\u91cf\u6765\u5bf9\u4ed8\u81ea\u5df1\u3002\u9886\u5bfc\u8005\u5728\u9762\u5bf9\u98a0\u8986\u65f6\u4e5f\u53ef\u4ee5\u8fd9\u6837\u505a\u3002\u80fd\u591f\u8bc6\u522b\u98a0\u8986\u6027\u5a01\u80c1\u3001\u5206\u6790\u8fd9\u4e9b\u5a01\u80c1\u5e76\u5229\u7528\u9002\u5408\u81ea\u5df1\u4e1a\u52a1\u7684\u90e8\u5206\u7684\u9886\u5bfc\u8005\u4e0d\u4ec5\u80fd\u591f\u7ecf\u53d7\u4f4f\u98a0\u8986\uff0c\u800c\u4e14\u8fd8\u4f1a\u56e0\u6b64\u800c\u8fdb\u4e00\u6b65\u53d1\u5c55\u3002 <\/span><\/p>\n<h3><i><span style=\"font-weight: 400;\">\u987e\u5ba2\u6c11\u65cf\u5fd7 <\/span><\/i><\/h3>\n<p><span style=\"font-weight: 400;\">\u4e3a\u4e86\u4fdd\u6301\u9886\u5148\u5730\u4f4d\uff0c\u9886\u5bfc\u8005\u9700\u8981\u5173\u6ce8\u6700\u7ec8\u7528\u6237\u5ba2\u6237\u7684\u9700\u6c42\u3002\u5982\u4eca\uff0c\u5ba2\u6237\u901a\u8fc7\u6570\u5b57\u6280\u672f\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u6709\u80fd\u529b\u3002\u901a\u8fc7\u6210\u4e3a\u81ea\u5df1\u5ba2\u6237\u7fa4\u7684\u72c2\u70ed\u6c11\u65cf\u5fd7\u5b66\u5bb6\uff0c\u9886\u5bfc\u8005\u53ef\u4ee5\u5e2e\u52a9\u4ed6\u4eec\u7684\u7ec4\u7ec7\u4e0d\u65ad\u521b\u65b0\u4ee5\u6ee1\u8db3\u5ba2\u6237\u7684\u9700\u6c42\u3002<\/span><\/p>\n<h2 style=\"text-align: left;\"><span style=\"font-weight: 400;\">\u98a0\u8986\u786e\u5b9e\u8ba9\u8bb8\u591a\u4f01\u4e1a\u611f\u5230\u7d27\u5f20\u3002\u4f46\u53ea\u8981\u62e5\u6709\u6b63\u786e\u7684\u4fe1\u606f\u3001\u6218\u7565\u548c\u9886\u5bfc\u529b\uff0c\u4f01\u4e1a\u5c31\u80fd\u76f4\u9762\u98a0\u8986\u98ce\u66b4\uff0c\u5e76\u4ece\u4e2d\u5b9e\u73b0\u5de8\u5927\u589e\u957f\u3002 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