{"id":26747,"date":"2018-05-26T00:07:54","date_gmt":"2018-05-26T00:07:54","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=26747"},"modified":"2025-09-16T23:52:02","modified_gmt":"2025-09-17T03:52:02","slug":"%e4%b8%ad%e5%9b%bd%e5%8d%83%e7%a6%a7%e4%b8%80%e4%bb%a3%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/zh\/millennial-market-research-in-china\/","title":{"rendered":"\u4e2d\u56fd\u5343\u79a7\u4e00\u4ee3\u5e02\u573a\u7814\u7a76"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-7bda0bed\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-7bda0bed\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2013\/05\/China-4.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"\u4e2d\u56fd\uff084\uff09\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2013\/05\/China-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2013\/05\/China-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2013\/05\/China-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2013\/05\/China-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2013\/05\/China-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<p><span style=\"font-weight: 400;\">\u4e2d\u56fd\u4e3a\u5e0c\u671b\u5229\u7528\u5176\u4e0d\u65ad\u589e\u957f\u7684\u6d88\u8d39\u7fa4\u4f53\u7684\u4f01\u4e1a\u63d0\u4f9b\u4e86\u5de8\u5927\u7684\u5e02\u573a\u3002\u8fd9\u4e9b\u5e74\u8f7b\u3001\u7cbe\u901a\u6280\u672f\u4e14\u53d7\u6559\u80b2\u7a0b\u5ea6\u9ad8\u7684\u6d88\u8d39\u8005\u5360\u4eba\u53e3\u7684\u5f88\u5927\u4e00\u90e8\u5206\uff0c\u4ed6\u4eec\u6b63\u5728\u91cd\u65b0\u5b9a\u4e49\u6d88\u8d39\u6a21\u5f0f\u5e76\u5f71\u54cd\u5404\u4e2a\u884c\u4e1a\u7684\u589e\u957f\u8f68\u8ff9\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u56e0\u6b64\uff0c\u5bf9\u4e8e\u5e0c\u671b\u5229\u7528\u8fd9\u4e00\u5229\u6da6\u4e30\u539a\u7684\u9886\u57df\u7684\u4f01\u4e1a\u6765\u8bf4\uff0c\u4e86\u89e3\u4e2d\u56fd\u5343\u79a7\u4e00\u4ee3\u7684\u5e02\u573a\u7814\u7a76\u81f3\u5173\u91cd\u8981\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u4e2d\u56fd\u5343\u79a7\u4e00\u4ee3\u5e02\u573a\u7814\u7a76\u7684\u91cd\u8981\u6027<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u4e2d\u56fd\u7684\u5343\u79a7\u4e00\u4ee3\u5e02\u573a\u7814\u7a76\u5728\u5e2e\u52a9\u4f01\u4e1a\u4e86\u89e3\u4e2d\u56fd\u5343\u79a7\u4e00\u4ee3\u53ca\u5176\u72ec\u7279\u7279\u5f81\u3001\u504f\u597d\u548c\u4ef7\u503c\u89c2\u65b9\u9762\u53d1\u6325\u7740\u81f3\u5173\u91cd\u8981\u7684\u4f5c\u7528\u3002\u4e2d\u56fd\u5343\u79a7\u4e00\u4ee3\u5e02\u573a\u7814\u7a76\u5bf9\u4f01\u4e1a\u81f3\u5173\u91cd\u8981\u7684\u6700\u91cd\u8981\u539f\u56e0\u5982\u4e0b\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u5343\u79a7\u4e00\u4ee3\u5360\u4e2d\u56fd\u603b\u4eba\u53e3\u7684\u5f88\u5927\u4e00\u90e8\u5206\uff0c\u62e5\u6709\u76f8\u5f53\u5f3a\u7684\u6d88\u8d39\u80fd\u529b\uff0c\u5728\u5851\u9020\u5404\u884c\u5404\u4e1a\u3001\u63a8\u52a8\u7ecf\u6d4e\u589e\u957f\u65b9\u9762\u53d1\u6325\u7740\u81f3\u5173\u91cd\u8981\u7684\u4f5c\u7528\u3002<\/span><\/span>\n<p>\u00a0<\/p>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u4e2d\u56fd\u5343\u79a7\u4e00\u4ee3\u7684\u6d88\u8d39\u6a21\u5f0f\u4e0e\u524d\u51e0\u4ee3\u4eba\u4e0d\u540c\uff0c\u4ed6\u4eec\u5f80\u5f80\u66f4\u6ce8\u91cd\u4f53\u9a8c\u3001\u81ea\u6211\u63d0\u5347\u548c\u9ad8\u7aef\u4ea7\u54c1\u3002\u5e02\u573a\u7814\u7a76\u4f7f\u4f01\u4e1a\u80fd\u591f\u8bc6\u522b\u8fd9\u4e9b\u53d8\u5316\u5e76\u76f8\u5e94\u5730\u8c03\u6574\u5176\u4ea7\u54c1\uff0c\u786e\u4fdd\u5176\u4ea7\u54c1\u4e0e\u8fd9\u4e00\u7fa4\u4f53\u4fdd\u6301\u76f8\u5173\u6027\u548c\u5438\u5f15\u529b\u3002<\/span><\/span>\n<p>\u00a0<\/p>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u4e2d\u56fd\u7684\u5343\u79a7\u4e00\u4ee3\u662f\u6570\u5b57\u65f6\u4ee3\u7684\u539f\u4f4f\u6c11\uff0c\u4ed6\u4eec\u751f\u6d3b\u7684\u65b9\u65b9\u9762\u9762\u90fd\u9ad8\u5ea6\u4f9d\u8d56\u79d1\u6280\u3002\u4ed6\u4eec\u5bf9\u6570\u5b57\u6280\u672f\u3001\u7535\u5b50\u5546\u52a1\u5e73\u53f0\u548c\u793e\u4ea4\u5a92\u4f53\u8d8b\u52bf\u7684\u53d1\u5c55\u548c\u91c7\u7528\u6709\u7740\u91cd\u5927\u5f71\u54cd\u3002\u5e02\u573a\u7814\u7a76\u53ef\u4ee5\u5e2e\u52a9\u4f01\u4e1a\u4e86\u89e3\u5982\u4f55\u6709\u6548\u5229\u7528\u8fd9\u4e9b\u6570\u5b57\u5e73\u53f0\u6765\u63a5\u89e6\u548c\u5438\u5f15\u5343\u79a7\u4e00\u4ee3\u6d88\u8d39\u8005\u3002<\/span><\/span>\n<p>\u00a0<\/p>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u4e2d\u56fd\u7684\u5343\u79a7\u4e00\u4ee3\u8d8a\u6765\u8d8a\u5173\u6ce8\u73af\u5883\u548c\u793e\u4f1a\u95ee\u9898\uff0c\u63a8\u52a8\u4e86\u5bf9\u53ef\u6301\u7eed\u548c\u7b26\u5408\u9053\u5fb7\u89c4\u8303\u751f\u4ea7\u7684\u4ea7\u54c1\u7684\u9700\u6c42\u3002\u5e02\u573a\u7814\u7a76\u4f7f\u4f01\u4e1a\u80fd\u591f\u8bc4\u4f30\u8fd9\u4e9b\u56e0\u7d20\u5bf9\u76ee\u6807\u53d7\u4f17\u7684\u91cd\u8981\u6027\uff0c\u5e76\u636e\u6b64\u8c03\u6574\u5176\u505a\u6cd5\uff0c\u57f9\u517b\u54c1\u724c\u5fe0\u8bda\u5ea6\u548c\u826f\u597d\u58f0\u8a89\u3002<\/span><\/span>\n<p>\u00a0<\/p>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4e2d\u56fd\u5343\u79a7\u4e00\u4ee3\u662f\u672a\u6765\u7684\u6d88\u8d39\u8005\uff0c\u4ed6\u4eec\u7684\u559c\u597d\u548c\u4e60\u60ef\u5c06\u5728\u672a\u6765\u51e0\u5e74\u7ee7\u7eed\u5f71\u54cd\u5e02\u573a\u3002\u6295\u8d44\u9488\u5bf9\u8fd9\u4e00\u4eba\u7fa4\u7684\u5e02\u573a\u7814\u7a76\u53ef\u4ee5\u4e3a\u4f01\u4e1a\u63d0\u4f9b\u8c03\u6574\u6218\u7565\u6240\u9700\u7684\u89c1\u89e3\uff0c\u786e\u4fdd\u5728\u5feb\u901f\u53d1\u5c55\u7684\u4e2d\u56fd\u5e02\u573a\u53d6\u5f97\u957f\u671f\u6210\u529f\u3002<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">\u5f71\u54cd\u5343\u79a7\u4e00\u4ee3\u6d88\u8d39\u7684\u5173\u952e\u5e02\u573a\u8d8b\u52bf<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u9488\u5bf9\u4e2d\u56fd\u5343\u79a7\u4e00\u4ee3\u7684\u5e02\u573a\u7814\u7a76\u53d1\u73b0\u4e86\u4e00\u4e9b\u5f71\u54cd\u8fd9\u4e00\u7fa4\u4f53\u6d88\u8d39\u6a21\u5f0f\u7684\u8d8b\u52bf\u3002\u8fd9\u4e9b\u8d8b\u52bf\u5305\u62ec\u6570\u5b57\u6280\u672f\u548c\u793e\u4ea4\u5a92\u4f53\u3001\u5065\u5eb7\u548c\u4fdd\u5065\u4ee5\u53ca\u53ef\u6301\u7eed\u6027\u548c\u793e\u4f1a\u8d23\u4efb\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u4e92\u8054\u7f51\u548c\u667a\u80fd\u624b\u673a\u7684\u4f7f\u7528<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">: \u4e2d\u56fd\u5343\u79a7\u4e00\u4ee3\u662f\u6570\u5b57\u65f6\u4ee3\u7684\u539f\u4f4f\u6c11\uff0c\u4ed6\u4eec\u5728\u4e92\u8054\u7f51\u548c\u667a\u80fd\u624b\u673a\u7684\u666e\u53ca\u4e0b\u957f\u5927\u3002\u56e0\u6b64\uff0c\u4ed6\u4eec\u4e50\u4e8e\u5728\u751f\u6d3b\u7684\u5404\u4e2a\u65b9\u9762\u4f7f\u7528\u79d1\u6280\u3002<\/span><\/span>\n<p>\u00a0<\/p>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u7535\u5b50\u5546\u52a1\u548c\u7f51\u4e0a\u8d2d\u7269\u4e60\u60ef<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">: The proliferation of e-commerce platforms has made online shopping a preferred method of purchasing for many Chinese millennials. They value the convenience, variety, and competitive pricing offered by these platforms.<\/span><\/span>\n<p>\u00a0<\/p>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u793e\u4ea4\u5a92\u4f53\u5bf9\u8d2d\u4e70\u51b3\u7b56\u7684\u5f71\u54cd<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">: \u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u5728\u5851\u9020\u4e2d\u56fd\u5343\u79a7\u4e00\u4ee3\u7684\u89c2\u70b9\u548c\u504f\u597d\u65b9\u9762\u53d1\u6325\u7740\u91cd\u8981\u4f5c\u7528\u3002\u4ed6\u4eec\u7ecf\u5e38\u5411\u6709\u5f71\u54cd\u529b\u7684\u4eba\u548c\u5728\u7ebf\u8bc4\u8bba\u5bfb\u6c42\u5efa\u8bae\u548c\u7075\u611f\u3002<\/span><\/span>\n<p>\u00a0<\/p>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5065\u8eab\u548c\u4e2a\u4eba\u62a4\u7406\u8d8b\u52bf<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\uff1a\u4e2d\u56fd\u5343\u79a7\u4e00\u4ee3\u8d8a\u6765\u8d8a\u5173\u6ce8\u81ea\u5df1\u7684\u5065\u5eb7\u548c\u798f\u7949\uff0c\u63a8\u52a8\u4e86\u5bf9\u5065\u8eab\u8bbe\u65bd\u3001\u4e2a\u4eba\u62a4\u7406\u4ea7\u54c1\u548c\u5065\u5eb7\u670d\u52a1\u7684\u9700\u6c42\u3002<\/span><\/span>\n<p>\u00a0<\/p>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b style=\"font-size: revert;\">\u54c1\u724c\u4ef7\u503c\u548c\u9053\u5fb7\u5b9e\u8df5<\/b><span style=\"font-weight: 400;\">\uff1a\u8fd9\u4e00\u4ee3\u4eba\u8fd8\u88ab\u90a3\u4e9b\u8868\u73b0\u51fa\u4f01\u4e1a\u793e\u4f1a\u8d23\u4efb\u611f\u548c\u9053\u5fb7\u5b9e\u8df5\u7684\u516c\u53f8\u6240\u5438\u5f15\u3002\u63d0\u5021\u53ef\u6301\u7eed\u53d1\u5c55\u3001\u9053\u5fb7\u91c7\u8d2d\u548c\u516c\u5e73\u52b3\u5de5\u5b9e\u8df5\u7684\u54c1\u724c\u66f4\u6709\u53ef\u80fd\u5f15\u8d77\u4e2d\u56fd\u5343\u79a7\u4e00\u4ee3\u7684\u5171\u9e23\uff0c\u4ed6\u4eec\u5bf9\u9009\u62e9\u652f\u6301\u7684\u516c\u53f8\u8d8a\u6765\u8d8a\u6311\u5254\u3002<\/span><\/li>\n<\/ul>\n<h2>\u4e86\u89e3\u4e2d\u56fd\u5343\u79a7\u4e00\u4ee3\u7684\u65b0\u9c9c\u4e8b\u7269\u548c\u6d41\u884c\u8d8b\u52bf<\/h2>\n<p><span style=\"font-weight: 400;\">\u503c\u5f97\u5173\u6ce8\u7684\u884c\u4e1a\u9886\u57df\u662f\u201c<a href=\"https:\/\/www.sisinternational.com\/zh\/%e6%99%ba%e8%83%bd%e5%ae%b6%e5%b1%85%e5%b8%82%e5%9c%ba%e8%b0%83%e6%9f%a5\/\">\u667a\u80fd\u5bb6\u5c45<\/a>&#8221; and &#8220;Connected Home.&#8221; \u00a0Innovations in Smart Home are impacting how young people live. Home assistants, smart tech, and other innovations are becoming increasingly common for young people. \u00a0Particularly with demographic changes and the shortage of affordable skilled labor in Chinese urban areas, &#8220;smart&#8221; products are way to adapt to demographic changes. Opportunities exist, and already Chinese companies are trying to develop their own Chinese-speaking versions of smart speaker <a href=\"https:\/\/www.sisinternational.com\/zh\/%e6%89%8b%e6%9c%ba\/\">\u624b\u673a<\/a> \u4ee5\u53ca Google Mini \u548c Amazon Echo \u7b49\u5bb6\u5ead\u52a9\u7406\u3002 \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Milk Powder is an important product to track in China. \u00a0Years ago, there was a milk powder scandal that raised the issue of quality products for babies. Concerns about drinking water and the quality of products remain high. \u00a0Baby milk products from Hong Kong and Australia are popular and relevant to the discussion about demographics in China. Some Chinese Consumers travel from the Mainland to Hong Kong to buy baby products and health and nutrition supplements. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e2d\u56fd\u5df2\u8dc3\u8fdb\u201c\u7535\u5b50\u96f6\u552e\u201d\u30022000 \u5e74\u5de6\u53f3\uff0c\u4e00\u4e9b\u4eba\u8ba4\u4e3a\uff0c\u9274\u4e8e\u4e2d\u56fd\u6d88\u8d39\u8005\u5bf9\u4ef7\u683c\/\u8d28\u91cf\u7684\u62c5\u5fe7\uff0c\u96f6\u552e\u4ecd\u5c06\u4fdd\u6301\u91cd\u8981\u5730\u4f4d\u3002\u4ece\u6587\u5316\u89d2\u5ea6\u6765\u770b\uff0c\u9762\u5bf9\u9762\u7684\u4e92\u52a8\u5f88\u91cd\u8981\uff0c\u56e0\u6b64\u7535\u5b50\u96f6\u552e\u662f\u5426\u4f1a\u53d8\u5f97\u975e\u5e38\u6d41\u884c\u8fd8\u4e0d\u786e\u5b9a\u3002\u4eba\u4eec\u5bf9\u57fa\u7840\u8bbe\u65bd\u548c\u914d\u9001\u7684\u62c5\u5fe7\u88ab\u8ba4\u4e3a\u662f\u7535\u5b50\u96f6\u552e\u7684\u969c\u788d\u3002\u5929\u732b\u3001\u6dd8\u5b9d\u548c\u963f\u91cc\u5df4\u5df4\u7b49\u7535\u5b50\u5546\u52a1\u548c\u7535\u5b50\u96f6\u552e\u7f51\u7ad9\u8d8a\u6765\u8d8a\u591a\u5730\u5e2e\u52a9\u4e2d\u56fd\u5728\u6280\u672f\u53d1\u5c55\u65b9\u9762\u5b9e\u73b0\u8de8\u8d8a\u5f0f\u53d1\u5c55\uff0c\u5e76\u6210\u4e3a\u7535\u5b50\u5546\u52a1\u9886\u57df\u7684\u5168\u7403\u9886\u5bfc\u8005\u3002\u73b0\u5728\uff0c\u5404\u4e2a\u5e74\u9f84\u6bb5\u7684\u4eba\u90fd\u5728\u7f51\u4e0a\u8d2d\u7269\u3002\u5929\u732b\u7b49\u7f51\u7ad9\u4e0a\u9500\u552e\u7684\u4ea7\u54c1\u503c\u5f97\u5173\u6ce8\u3002<\/span><\/p>\n<h2>\u4e2d\u56fd\u5343\u79a7\u4e00\u4ee3\u4e0e\u5962\u4f88\u54c1<\/h2>\n<p><span style=\"font-weight: 400;\">\u5962\u4f88\u54c1\u4e5f\u662f\u503c\u5f97\u5173\u6ce8\u7684\u4ea7\u54c1\u3002\u6b27\u6d32\u4f18\u8d28\u5de7\u514b\u529b\u3001\u8461\u8404\u9152\u3001\u65c5\u884c\u548c\u5962\u4f88\u670d\u88c5\u90fd\u5f88\u53d7\u6b22\u8fce\u3002\u5916\u56fd\u8461\u8404\u9152\u5728\u8fc7\u53bb\u5341\u5e74\u91cc\u624d\u5f00\u59cb\u4e0e\u4f20\u7edf\u5564\u9152\u548c\u9152\u7cbe\u996e\u6599\u76f8\u6bd4\u5927\u53d7\u6b22\u8fce\u3002SIS \u8fdb\u884c\u4e86\u5173\u4e8e\u70ab\u8000\u6027\u6d88\u8d39\u4ee5\u53ca\u5916\u56fd\u54c1\u724c\u4f5c\u4e3a\u4f20\u8fbe\u5730\u4f4d\u548c\u8eab\u4efd\u4ee5\u53ca\u5efa\u7acb\u5173\u7cfb\u7684\u624b\u6bb5\u7684\u91cd\u8981\u6027\u7684\u7814\u7a76\uff08<em>\u95dc\u4fc2<\/em>).\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u521b\u65b0\u667a\u80fd\u6280\u672f\u548c\u5e94\u7528\u503c\u5f97\u5173\u6ce8\u3002\u62fc\u8f66\u3001\u793e\u4ea4\u5e94\u7528\u3001\u79fb\u52a8\u521b\u65b0\u548c\u5c0f\u7c73\u7b49\u667a\u80fd\u624b\u673a\u89e3\u51b3\u4e86\u91cd\u8981\u7684\u5ba2\u6237\u75db\u70b9\u3002\u6211\u4eec\u7684\u516c\u53f8 <a href=\"https:\/\/www.sisinternational.com\/zh\/2018-%e5%b9%b4-ces-%e6%b6%88%e8%b4%b9%e7%94%b5%e5%ad%90%e5%b1%95\/\">\u6700\u8fd1\u53c2\u52a0\u4e86\u62c9\u65af\u7ef4\u52a0\u65af\u7684\u6d88\u8d39\u7535\u5b50\u5c55<\/a>\u6709\u4e9b\u4ea7\u54c1\u770b\u8d77\u6765\u50cf\u662f\u201c\u592a\u7a7a\u65f6\u4ee3\u7684\u201d\uff0c\u4f46\u6709\u4e9b\u65b0\u6280\u672f\u662f\u5728\u4e2d\u56fd\u5f00\u53d1\u7684\u3002\u00a0<\/span><\/p>\n<h2>\u8fd9\u4e9b\u6d88\u8d39\u6a21\u5f0f\u5c06\u4f1a\u5982\u4f55\u6539\u53d8\uff1f<\/h2>\n<p><span style=\"font-weight: 400;\">\u5728\u72ec\u751f\u5b50\u5973\u653f\u7b56\u4e0b\uff0c\u9057\u4ea7\u3001\u6ce8\u610f\u529b\u548c\u8d44\u6e90\u90fd\u96c6\u4e2d\u5728\u4e00\u4e2a\u5b69\u5b50\u8eab\u4e0a\u3002\u7531\u4e8e\u6709\u56db\u4e2a\u7956\u7236\u6bcd\u3001\u4e24\u4e2a\u7236\u6bcd\u548c\u4e00\u4e2a\u5b69\u5b50\uff0c\u4e2d\u56fd\u7684\u72ec\u751f\u5b50\u5973\u6bd4\u5176\u4ed6\u51e0\u4ee3\u4eba\u83b7\u5f97\u4e86\u66f4\u591a\u7684\u7e41\u8363\u548c\u673a\u4f1a\u3002\u6709\u4eba\u5c06\u72ec\u751f\u5b50\u5973\u79f0\u4e3a <\/span><i><span style=\"font-weight: 400;\">\u201c\u5c0f\u7687\u5e1d\u201d<\/span><\/i><span style=\"font-weight: 400;\">\u3002\u5173\u4e8e\u4e8c\u80ce\u653f\u7b56\u5b58\u5728\u4e00\u4e9b\u6a21\u7cca\u4e4b\u5904\u3002\u591a\u751f\u4e00\u4e2a\u5b69\u5b50\u4f1a\u6539\u53d8\u793e\u4f1a\u548c\u7ecf\u6d4e\u52a8\u6001\u3002\u5b5d\u9053\u7b49\u671f\u671b\u548c\u7236\u6bcd\u5bf9\u83b7\u5f97\u5927\u5b66\u5b66\u4f4d\u7684\u671f\u671b\u53ef\u80fd\u4f1a\u53d7\u5230\u5f71\u54cd\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u4e2d\u56fd\u5343\u79a7\u4e00\u4ee3\u5e02\u573a\u7814\u7a76\uff1a\u4f01\u4e1a\u7684\u6f5c\u5728\u589e\u957f\u673a\u4f1a<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u80fd\u591f\u6210\u529f\u6ee1\u8db3\u4e2d\u56fd\u5343\u79a7\u4e00\u4ee3\u5e02\u573a\u72ec\u7279\u504f\u597d\u548c\u4ef7\u503c\u89c2\u7684\u4f01\u4e1a\u5c06\u53d7\u76ca\u4e8e\u4f17\u591a\u589e\u957f\u673a\u4f1a\u3002\u901a\u8fc7\u5173\u6ce8\u4ee5\u4e0b\u9886\u57df\uff0c\u4f01\u4e1a\u53ef\u4ee5\u5229\u7528\u8fd9\u4e00\u7ec6\u5206\u5e02\u573a\u7684\u6f5c\u529b\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5b9a\u5236<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\uff1a\u4e2d\u56fd\u5343\u79a7\u4e00\u4ee3\u559c\u6b22\u80fd\u591f\u6839\u636e\u5176\u7279\u5b9a\u9700\u6c42\u548c\u54c1\u5473\u91cf\u8eab\u5b9a\u5236\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u3002\u63d0\u4f9b\u5b9a\u5236\u548c\u4e2a\u6027\u5316\u9009\u9879\u7684\u4f01\u4e1a\u53ef\u4ee5\u66f4\u597d\u5730\u5438\u5f15\u8fd9\u4e00\u7fa4\u4f53\u5e76\u57f9\u517b\u54c1\u724c\u5fe0\u8bda\u5ea6\u3002<\/span><\/span>\n<p>\u00a0<\/p>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u72ec\u7279\u4f53\u9a8c<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\uff1a\u4e2d\u56fd\u5343\u79a7\u4e00\u4ee3\u6e34\u671b\u83b7\u5f97\u72ec\u7279\u800c\u96be\u5fd8\u7684\u4f53\u9a8c\u3002\u80fd\u591f\u63d0\u4f9b\u521b\u65b0\u4ea7\u54c1\u3001\u6c89\u6d78\u5f0f\u54c1\u724c\u4f53\u9a8c\u548c\u72ec\u5bb6\u6d3b\u52a8\u7684\u516c\u53f8\u53ef\u80fd\u4f1a\u6210\u529f\u5438\u5f15\u8fd9\u4e00\u7ec6\u5206\u5e02\u573a\u7684\u6ce8\u610f\u529b\u3002<\/span><\/span>\n<p>\u00a0<\/p>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u79fb\u52a8\u548c\u6570\u5b57\u5e73\u53f0<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\uff1a\u4f5c\u4e3a\u6570\u5b57\u65f6\u4ee3\u7684\u539f\u4f4f\u6c11\uff0c\u4e2d\u56fd\u5343\u79a7\u4e00\u4ee3\u5e0c\u671b\u5c06\u79fb\u52a8\u548c\u6570\u5b57\u5e73\u53f0\u65e0\u7f1d\u878d\u5165\u4ed6\u4eec\u7684\u8d2d\u7269\u548c\u6d88\u8d39\u4e60\u60ef\u3002\u4f01\u4e1a\u5e94\u6295\u8d44\u5f00\u53d1\u7528\u6237\u53cb\u597d\u7684\u79fb\u52a8\u5e94\u7528\u7a0b\u5e8f\u3001\u54cd\u5e94\u5f0f\u7f51\u7ad9\u548c\u5f15\u4eba\u5165\u80dc\u7684\u793e\u4ea4\u5a92\u4f53\u5185\u5bb9\uff0c\u4ee5\u5438\u5f15\u548c\u7559\u4f4f\u8fd9\u4e9b\u6d88\u8d39\u8005\u3002<\/span><\/span>\n<p>\u00a0<\/p>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5408\u4f5c\u4e0e\u4f19\u4f34\u5173\u7cfb<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\uff1a\u4e0e\u6709\u5f71\u54cd\u529b\u7684\u4eba\u7269\u3001\u53d7\u6b22\u8fce\u7684\u672c\u5730\u54c1\u724c\u6216\u540d\u4eba\u5408\u4f5c\u53ef\u4ee5\u5e2e\u52a9\u4f01\u4e1a\u8fdb\u5165\u4e2d\u56fd\u5343\u79a7\u4e00\u4ee3\u5e02\u573a\u3002\u8fd9\u4e9b\u5408\u4f5c\u53ef\u4ee5\u5236\u9020\u8f70\u52a8\u6548\u5e94\uff0c\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\uff0c\u5e76\u589e\u5f3a\u76ee\u6807\u53d7\u4f17\u773c\u4e2d\u7684\u53ef\u4fe1\u5ea6\u3002<\/span><\/span>\n<p>\u00a0<\/p>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u672c\u5730\u5316\u8425\u9500\u7b56\u7565<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">: \u4e86\u89e3\u4e2d\u56fd\u7684\u533a\u57df\u5dee\u5f02\u548c\u6587\u5316\u5dee\u5f02\u5bf9\u4e8e\u4f01\u4e1a\u5f00\u5c55\u6709\u6548\u7684\u8425\u9500\u6d3b\u52a8\u81f3\u5173\u91cd\u8981\u3002\u91c7\u7528\u672c\u5730\u5316\u7b56\u7565\u53ef\u4ee5\u5e2e\u52a9\u4f01\u4e1a\u4e0e\u4e2d\u56fd\u5404\u4e2a\u5730\u533a\u7684\u5343\u79a7\u4e00\u4ee3\u4ea7\u751f\u5171\u9e23\uff0c\u6269\u5927\u5176\u5f71\u54cd\u529b\u548c\u5e02\u573a\u4efd\u989d\u3002<\/span><\/span>\n<p>\u00a0<\/p>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u6301\u7eed\u521b\u65b0<\/b><span style=\"font-weight: 400;\">: Chinese millennials value novelty and innovation. Businesses that continuously update their offerings, embrace new technologies, and anticipate emerging trends will be better positioned to meet the ever-evolving demands of this market segment.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">\u4e2d\u56fd\u5343\u79a7\u4e00\u4ee3\u5e02\u573a\u7814\u7a76\u9762\u4e34\u7684\u6311\u6218<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u590d\u6742\u7684\u6d88\u8d39\u8005\u884c\u4e3a<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">: It is difficult to generalize or predict the preferences of millennial consumers in China due to their diverse and complex behaviors. A wide range of values, attitudes, and aspirations has arisen due to the rapid economic growth, technological advancements, and cultural shifts experienced by this generation.<\/span><\/span>\n<p>\u00a0<\/p>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5feb\u901f\u53d1\u5c55\u7684\u8d8b\u52bf<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">: \u7531\u4e8e\u4e2d\u56fd\u5343\u79a7\u4e00\u4ee3\u5e02\u573a\u8d8b\u52bf\u77ac\u606f\u4e07\u53d8\uff0c\u56e0\u6b64\u9700\u8981\u4e0d\u65ad\u76d1\u6d4b\u548c\u9002\u5e94\u3002\u7814\u7a76\u4eba\u5458\u5fc5\u987b\u968f\u65f6\u4e86\u89e3\u6700\u65b0\u8d8b\u52bf\u548c\u6d88\u8d39\u8005\u504f\u597d\uff0c\u56e0\u4e3a\u8fd9\u4e9b\u53ef\u80fd\u4f1a\u56e0\u793e\u4ea4\u5a92\u4f53\u3001\u5f71\u54cd\u8005\u548c\u5176\u4ed6\u6587\u5316\u56e0\u7d20\u7684\u5f71\u54cd\u800c\u8fc5\u901f\u6539\u53d8\u3002<\/span><\/span>\n<p>\u00a0<\/p>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u533a\u57df\u5dee\u5f02<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">: \u4e2d\u56fd\u662f\u4e00\u4e2a\u5e45\u5458\u8fbd\u9614\u3001\u56fd\u60c5\u5404\u5f02\u7684\u56fd\u5bb6\uff0c\u5728\u6587\u5316\u3001\u8bed\u8a00\u548c\u7ecf\u6d4e\u53d1\u5c55\u65b9\u9762\u5b58\u5728\u663e\u8457\u7684\u5730\u533a\u5dee\u5f02\u3002\u4e3a\u4e86\u63d0\u4f9b\u51c6\u786e\u4e14\u53ef\u64cd\u4f5c\u7684\u89c1\u89e3\uff0c\u4e2d\u56fd\u5343\u79a7\u4e00\u4ee3\u5e02\u573a\u7814\u7a76\u5fc5\u987b\u8003\u8651\u5230\u8fd9\u4e9b\u5dee\u5f02\u3002<\/span><\/span><\/span>\n<p>\u00a0<\/p>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b style=\"font-size: revert;\">\u4fe1\u4efb\u4e0e\u771f\u5b9e\u6027<\/b><span style=\"font-weight: 400;\">\uff1a\u4e2d\u56fd\u5343\u79a7\u4e00\u4ee3\u6b63\u5728\u5bfb\u6c42\u4e0e\u54c1\u724c\u5efa\u7acb\u771f\u6b63\u7684\u8054\u7cfb\u548c\u771f\u5b9e\u7684\u4f53\u9a8c\uff0c\u56e0\u4e3a\u4ed6\u4eec\u5bf9\u57fa\u4e8e\u4fe1\u4efb\u548c\u771f\u5b9e\u6027\u7684\u4f20\u7edf\u8425\u9500\u548c\u5e7f\u544a\u7b56\u7565\u8d8a\u6765\u8d8a\u6301\u6000\u7591\u6001\u5ea6\u3002\u5728\u8fdb\u884c\u5e02\u573a\u7814\u7a76\u548c\u5236\u5b9a\u8425\u9500\u4fe1\u606f\u65f6\uff0c\u7814\u7a76\u4eba\u5458\u5e94\u8be5\u8003\u8651\u5230\u8fd9\u4e00\u70b9\u3002<\/span><\/li>\n<\/ul>\n<h2>\u4f01\u4e1a\u5982\u4f55\u624d\u80fd\u6700\u597d\u5730\u5e94\u5bf9\u5f53\u4eca\u4e2d\u56fd\u6d88\u8d39\u8005\u7684\u6d88\u8d39\u52a8\u6001\uff1f<\/h2>\n<p><span style=\"font-weight: 400;\">\u7262\u8bb0\u667a\u80fd\u6280\u672f\u3001\u5e94\u7528\u7a0b\u5e8f\u548c\u793e\u4ea4\u8425\u9500\u3002\u5173\u6ce8\u793e\u4ea4\u52a8\u6001\u548c\u201c\u53e3\u7891\u201d\u7684\u91cd\u8981\u6027\u3002\u6b64\u5916\uff0c\u7262\u8bb0\u793e\u4ea4\u201c\u6a21\u56e0\u201d\u548c\u793e\u4f1a\u6587\u5316\u673a\u4f1a\uff08\u5982\u201c\u4e2d\u56fd\u5149\u68cd\u8282\u201d\uff09\u4e5f\u5f88\u6709\u5e2e\u52a9\u3002<\/span><\/p>\n<p>\u5b66\u4e60\u66f4\u591a\u5173\u4e8e <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a6%86%e7%9b%96%e8%8c%83%e5%9b%b4\/%e4%ba%9a%e6%b4%b2%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/market-research-firm-in-china\/\">\u4e2d\u56fd\u5e02\u573a\u7814\u7a76<\/a><\/p>\n<h2>\u5173\u4e8e SIS \u56fd\u9645<\/h2>\n<p><span style=\"font-weight: 400;\">SIS International 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