{"id":26530,"date":"2018-04-29T11:57:06","date_gmt":"2018-04-29T11:57:06","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=26530"},"modified":"2026-01-25T18:23:38","modified_gmt":"2026-01-25T23:23:38","slug":"%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6%e8%87%aa%e5%8a%a8%e5%8c%96","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/zh\/%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6%e8%87%aa%e5%8a%a8%e5%8c%96\/","title":{"rendered":"\u5e02\u573a\u7814\u7a76\u81ea\u52a8\u5316"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-c0ed4ca0\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-c0ed4ca0\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Surgical-robot-6.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"Surgical robot (6)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Surgical-robot-6.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Surgical-robot-6-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Surgical-robot-6-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Surgical-robot-6-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Surgical-robot-6-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading p2\"><span class=\"s1\">\u4eba\u5de5\u667a\u80fd\u548c\u673a\u5668\u5b66\u4e60\u7b49\u6280\u672f\u6539\u53d8\u4e86\u6e38\u620f\u89c4\u5219\u3002\u5b83\u4eec\u5bf9\u8425\u9500\u548c\u5e02\u573a\u7814\u7a76\u4eba\u5458\u7684\u5de5\u4f5c\u65b9\u5f0f\u4ea7\u751f\u4e86\u8d8a\u6765\u8d8a\u5927\u7684\u5f71\u54cd\u3002\u00a0<\/span><\/h3>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Marketing and Market Research professionals are increasingly finding efficiencies from automation.&nbsp; From data collection and analysis, even to interpretation, market research has changed. The automation trend allows both users and providers to focus on predictive analytics.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p3\"><span class=\"s1\">\u81ea\u52a8\u5316\u662f\u4e00\u79cd\u65b0\u5174\u8d8b\u52bf<\/span><\/h2>\n\n\n\n<p class=\"p5\"><span class=\"s1\"><a href=\"https:\/\/www.sisinternational.com\/zh\/%e4%b8%93%e4%b8%9a%e7%9f%a5%e8%af%86\/%e8%a1%8c%e4%b8%9a\/%e5%b7%a5%e4%b8%9a%e8%87%aa%e5%8a%a8%e5%8c%96%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\" title=\"\u5de5\u4e1a\u81ea\u52a8\u5316\u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"4820\">Automation benefits marketers<\/a>. Even before any marketing activity starts, marketing managers want answers to specific questions.\u00a0 They seek a Return on Investment (ROI).\u00a0 Now, ad platforms include predictions of the number of clicks.\u00a0 Managers also want answers when an ad campaign is live and when completed.\u00a0 <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e4%ba%ba%e5%b7%a5%e6%99%ba%e8%83%bd%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6%e4%b8%8e%e6%88%98%e7%95%a5%e5%92%a8%e8%af%a2\/%e5%93%81%e7%89%8c%e8%87%aa%e5%8a%a8%e5%8c%96-%e4%ba%ba%e5%b7%a5%e6%99%ba%e8%83%bd%e5%92%a8%e8%af%a2\/\" title=\"\u54c1\u724c\u81ea\u52a8\u5316\u548c\u4eba\u5de5\u667a\u80fd\u54a8\u8be2\"  data-wpil-monitor-id=\"10823\">Automation saves brands<\/a> money with predictions and targeting, and speeds up the gathering of results and data.\u00a0\u00a0<\/span><\/p>\n\n\n\n<p class=\"p5\"><span class=\"s1\"><a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e5%93%81%e7%89%8c%e5%92%8c%e5%ae%a2%e6%88%b7%e7%a0%94%e7%a9%b6%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e4%ba%a7%e5%93%81%e6%b5%8b%e8%af%95%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/top-usability-market-research-company\/\" title=\"Usability testing Company\"  data-wpil-monitor-id=\"10824\">Companies can create and deploy tests<\/a> quicker with automation. Dashboards and reporting portals are ways that clients can access findings and track analytics.&nbsp; Automation enables companies to rapidly uncover valuable <a href=\"https:\/\/www.sisinternational.com\/zh\/%e4%b8%93%e4%b8%9a%e7%9f%a5%e8%af%86\/%e8%a1%8c%e4%b8%9a\/%e4%ba%94%e9%87%91%e5%ba%97%e5%b8%82%e5%9c%ba%e8%b0%83%e6%9f%a5\/\" title=\"\u4e94\u91d1\u5e97\u548c\u5bb6\u88c5\u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"10819\">market feedback to make changes and improvements<\/a>.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">\u81ea\u52a8\u5316\u63a8\u52a8\u4e86\u9884\u6d4b\u5206\u6790\u7684\u5174\u8d77\uff0c\u9884\u6d4b\u5206\u6790\u53ef\u4ee5\u9884\u6d4b\u672a\u6765\u7684\u884c\u4e3a\u3002\u9884\u6d4b\u5206\u6790\u53ef\u4ee5\u56de\u7b54\u7a81\u51fa\u7684\u95ee\u9898\u3002\u8fd9\u4e9b\u5305\u62ec\uff1a<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><span class=\"s1\">\u8c01\u53ef\u80fd\u8d2d\u4e70\u6211\u4eec\u7684\u4ea7\u54c1\/\u670d\u52a1\uff1f <\/span><\/strong><\/li>\n\n\n\n<li><strong><span class=\"s1\">\u6211\u4eec\u7684\u4ea7\u54c1\u7684\u6700\u4f73\u4ef7\u683c\u662f\u591a\u5c11\u624d\u80fd\u63d0\u9ad8\u76c8\u5229\u80fd\u529b\uff1f <\/span><\/strong><\/li>\n\n\n\n<li><strong><span class=\"s1\">\u8c01\u662f\u6211\u4eec\u6700\u6709\u4ef7\u503c\u7684\u5ba2\u6237\uff1f <\/span><\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"p2\"><span class=\"s1\">The discipline involves statistics, text analytics, data mining, and multivariate statistical modeling. These tools recognize patterns and relationships in unstructured and structured information.&nbsp; Statistics is an important part of Behavioral Science, which predicts why <a href=\"https:\/\/www.sisinternational.com\/zh\/%e5%ae%a2%e6%88%b7%e6%bb%a1%e6%84%8f%e5%ba%a6%e5%88%86%e6%9e%90\/\" title=\"\u63d0\u9ad8\u96f6\u552e\u5ba2\u6237\u6ee1\u610f\u5ea6\u7684 8 \u79cd\u65b9\u6cd5\"  data-wpil-monitor-id=\"10817\">consumers behave the way<\/a> they do.<\/span><\/p>\n\n\n\n<p>Machine Learning also uses statistical techniques for predictive purposes and can help filter responses.\u00a0 Algorithms are on the rise in business and have the potential to improve decision-making.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p3\"><span class=\"s1\">\u5e02\u573a\u7814\u7a76\u81ea\u52a8\u5316&nbsp;<\/span><\/h2>\n\n\n\n<p class=\"p5\"><span class=\"s1\">Market Research provides critical information about the business landscape. It plays a significant part in developing services and products. It also plays a role in getting them to the marketplace and advertising them to consumers.&nbsp; It also helps companies to define who and where their consumers are.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">In short, market research allows businesses to pursue the most profitable growth opportunities.&nbsp; Market research can help companies to measure and weigh opportunities. This <a href=\"https:\/\/www.sisinternational.com\/zh\/%e4%b8%93%e4%b8%9a%e7%9f%a5%e8%af%86\/%e7%bb%8f%e9%aa%8c%e7%ae%80%e5%8e%86\/%e5%93%81%e7%89%8c%e7%a0%94%e7%a9%b6\/\" title=\"\u54c1\u724c\u7814\u7a76\u516c\u53f8\"  data-wpil-monitor-id=\"10820\">research enables brands<\/a> to highlight those with the highest profit potential.<\/span><\/p>\n\n\n\n<p>Automation is a discipline that helps companies to rapidly test and make predictions.&nbsp; The downside is that automation may miss the human connection evident in Face-to-Face and observation research.&nbsp; Used with other <a href=\"https:\/\/www.sisinternational.com\/zh\/sampling-techniques-in-qualitative-research-the-complete-guide-to-choosing-the-right-method\/\" title=\"Sampling Techniques in Qualitative Research: The Complete Guide to Choosing the Right Method\"  data-wpil-monitor-id=\"10818\">techniques such as Face-to-Face and qualitative<\/a> techniques, it can be valuable for some companies.&nbsp; &#8220;Hybrid&#8221; methodologies that combine multiple methods can be especially useful in making sense of a complex <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e5%93%81%e7%89%8c%e5%92%8c%e5%ae%a2%e6%88%b7%e7%a0%94%e7%a9%b6%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e5%ae%a2%e6%88%b7%e6%97%85%e7%a8%8b%e5%9b%be\/\" title=\"\u5ba2\u6237\u65c5\u7a0b\u5730\u56fe\"  data-wpil-monitor-id=\"10821\">customer decision journey<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p6\"><span class=\"s1\">\u8425\u9500\u81ea\u52a8\u5316\u7684\u4f8b\u5b50<\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading p7\"><span class=\"s1\"><b><i>\u67e5\u627e\u6837\u672c<\/i><\/b><\/span><\/h3>\n\n\n\n<p class=\"p5\"><span class=\"s1\">\u5bfb\u627e\u6837\u54c1\u7684\u8fc7\u7a0b\u53d8\u5f97\u8d8a\u6765\u8d8a\u81ea\u52a8\u5316\u3002\u8425\u9500\u4eba\u5458\u73b0\u5728\u53ef\u4ee5\u4f7f\u7528\u805a\u5408\u670d\u52a1\u80cc\u540e\u7684\u8fc7\u6ee4\u548c\u9009\u62e9\u6280\u672f\u3002<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading p9\"><span class=\"s1\"><b><i>\u8c03\u67e5<\/i><\/b><\/span><\/h3>\n\n\n\n<p class=\"p5\"><span class=\"s1\">\u8c03\u67e5\u662f\u6700\u53e4\u8001\u7684\u7814\u7a76\u81ea\u52a8\u5316\u5f62\u5f0f\u4e4b\u4e00\u3002\u5b83\u5141\u8bb8\u6d88\u8d39\u8005\u5728\u7ebf\u56de\u590d\u8c03\u67e5\u3002\u5b83\u8fd8\u786e\u4fdd\u4ed6\u4eec\u53ea\u56de\u7b54\u4e0e\u4ed6\u4eec\u76f8\u5173\u7684\u95ee\u9898\u3002&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading p9\"><span class=\"s1\"><b><i>\u5ba2\u6237\u652f\u6301<\/i><\/b><\/span><\/h3>\n\n\n\n<p class=\"p5\"><span class=\"s1\">Businesses are also using automating responses to customers. For example, if several consumers have a particular complaint, the <a href=\"https:\/\/www.sisinternational.com\/zh\/%e4%b8%93%e4%b8%9a%e7%9f%a5%e8%af%86\/%e8%a1%8c%e4%b8%9a\/%e5%8f%91%e7%94%b5%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\" title=\"\u53d1\u7535\u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"10822\">marketer can generate<\/a> an automatic response. These automated answers free up the support team to deal with other issues.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.sisinternational.com\/zh\/about-sis\/contact-sis-international-market-research\/\">\u8bf7\u8054\u7cfb\u6211\u4eec\uff0c\u4e86\u89e3\u6709\u5173\u8425\u9500\u81ea\u52a8\u5316\u7684\u66f4\u591a\u4fe1\u606f<\/a><\/h2>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\u4eba\u5de5\u667a\u80fd\u548c\u673a\u5668\u5b66\u4e60\u6539\u53d8\u4e86\u6e38\u620f\u89c4\u5219\u3002\u8be6\u7ec6\u4e86\u89e3\u5e02\u573a\u7814\u7a76\u81ea\u52a8\u5316\u9886\u57df\u7684\u673a\u9047\u3002<\/p>","protected":false},"author":1,"featured_media":64591,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[302],"tags":[],"class_list":["post-26530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thought-leadership","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/posts\/26530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/comments?post=26530"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/posts\/26530\/revisions"}],"predecessor-version":[{"id":81771,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/posts\/26530\/revisions\/81771"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media\/64591"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media?parent=26530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/categories?post=26530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/tags?post=26530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}