{"id":25460,"date":"2018-04-01T04:03:53","date_gmt":"2018-04-01T04:03:53","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=25460"},"modified":"2026-01-24T20:11:54","modified_gmt":"2026-01-25T01:11:54","slug":"%e6%99%ba%e8%83%bd%e9%9b%b6%e5%94%ae%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/zh\/%e6%99%ba%e8%83%bd%e9%9b%b6%e5%94%ae%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/","title":{"rendered":"\u667a\u80fd\u96f6\u552e\u5e02\u573a\u7814\u7a76"},"content":{"rendered":"
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\u96f6\u552e\u5546\u6b63\u5728\u5229\u7528\u4fe1\u6807\u548c Apple Pay \u7b49\u521b\u65b0\u652f\u4ed8\u89e3\u51b3\u65b9\u6848\u6765\u63d0\u5347\u6d88\u8d39\u8005\u4f53\u9a8c\uff0c\u4ece\u800c\u589e\u52a0\u9500\u552e\u989d\u3002\u79d1\u6280\u516c\u53f8\u8d8a\u6765\u8d8a\u591a\u5730\u5c1d\u8bd5\u9001\u8d27\u65e0\u4eba\u673a\u548c\u65e0\u4eba\u9a7e\u9a76\u9001\u8d27\u89e3\u51b3\u65b9\u6848\uff0c\u8fd9\u53ef\u4ee5\u6539\u53d8\u6211\u4eec\u4e0e\u4ea7\u54c1\u7684\u4e92\u52a8\u65b9\u5f0f\u3002<\/h3>\n\n\n\n

 <\/h1>\n\n\n\n

\u667a\u80fd\u96f6\u552e\u7684\u5174\u8d77<\/h2>\n\n\n\n

\u5728\u96f6\u552e\u4e1a\uff0c\u968f\u7740\u4f9b\u5e94\u5546\u5f00\u59cb\u8ba4\u8bc6\u5230\u66f4\u4f18\u8d28\u7684\u5ba2\u6237\u670d\u52a1\u4ee5\u53ca\u8fd1 100% \u7684\u5e93\u5b58\u51c6\u786e\u5ea6\u5e26\u6765\u7684\u6536\u5165\u589e\u52a0\u7684\u4f18\u52bf\uff0cRFID \u5929\u82b1\u677f\u9605\u8bfb\u5668\u3001\u667a\u80fd\u8d27\u67b6\u3001\u6570\u5b57\u8bd5\u8863\u95f4\u548c\u4ea4\u4e92\u5f0f\u663e\u793a\u5c4f\u6b63\u5728\u9010\u6e10\u8d70\u51fa\u8d77\u8349\u9636\u6bb5\u3002\u7269\u8054\u7f51 (IoT) \u63d0\u4f9b\u4e86\u66f4\u9ad8\u6c34\u5e73\u7684\u4e2a\u6027\u5316\u548c\u66f4\u591a\u9009\u62e9\uff0c\u5e76\u4f7f\u5ba2\u6237\u80fd\u591f\u51cf\u5c11\u8d2d\u7269\u6240\u9700\u7684\u65f6\u95f4\u548c\u7cbe\u529b\u3002<\/p>\n\n\n\n

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\u667a\u80fd\u96f6\u552e\u7684\u5b9e\u9645\u7528\u9014<\/h2>\n\n\n\n

Retailers can use the Internet of Things (IoT) to get ahead of their competition. The IoT makes it easier to identify problems, and retailers can then decide which technology they will use to solve these problems. The successful retailers of the future<\/a> will be the ones who recognize and then meet the needs of their consumers. Winning in retail is like a game of chess: it\u2019s essential to look a few moves ahead to stay on top of competitors.<\/p>\n\n\n\n

Using Beacon technology to connect via smartphone can help retailers serve their customers better. IoT also allows retailers to track a consumer\u2019s<\/a> trail within a store, enabling them to extract data such as where people stop to look at merchandise, and how many people pass through which areas during specific hours, days, weeks, and months. The retailer can then place premium goods in high-traffic areas and also improve store layout. The IoT takes advantage of consumers\u2019 smartphones to enable retailers to connect with them even when they leave the store.<\/p>\n\n\n\n

Beacon \u6280\u672f\u8fd8\u5141\u8bb8\u96f6\u552e\u5546\u5411\u6d88\u8d39\u8005\u7684\u667a\u80fd\u8bbe\u5907\u53d1\u9001\u4f18\u60e0\u5238\u3001\u4fc3\u9500\u548c\u5176\u4ed6\u6750\u6599\u3002\u7136\u540e\uff0c\u96f6\u552e\u5546\u53ef\u4ee5\u6839\u636e\u8d2d\u7269\u5386\u53f2\u4e3a\u5e38\u5ba2\u5efa\u7acb\u5fe0\u8bda\u5ea6\u8ba1\u5212\uff0c\u6216\u8005\u5728\u4eba\u4eec\u7ad9\u5728\u8d27\u67b6\u524d\u65f6\u5411\u4ed6\u4eec\u53d1\u9001\u7279\u5b9a\u5185\u5bb9\u3002<\/p>\n\n\n\n

Companies are envisioning delivery innovations such as drones and driverless delivery vans.  Deliveries can come directly to consumers, changing traditional retail business models.  This can fundamentally transform the way consumers live, eat, and enjoy life.<\/p>\n\n\n\n

\u4eba\u4e3a\u56e0\u7d20\u548c\u8bbe\u8ba1\u5728\u667a\u80fd\u96f6\u552e\u4e2d\u7684\u91cd\u8981\u6027<\/h2>\n\n\n\n

The danger inherent in smart retail<\/a> is that the retailer will focus on the different technologies available, and forget about the valued in-store customer experience. If retailers disregard the importance of a positive customer experience then they can lose out on distinguishing themselves and maximizing their success.\u00a0 Another reason why retailers should use the IoT with care: research shows that more than half of all shoppers find that human contact is the most important part of the in-store experience.<\/p>\n\n\n\n

Why Smart Retail Market Research Can Be Useful<\/h2>\n\n\n\n

Market researchers can also employ the IoT to help them understand \u6d88\u8d39\u8005<\/a> behavior and advise retailers on dynamics such as where face-to-face interaction would have the greatest impact. It also helps retailers to pinpoint departments that are being overlooked, and helps them to identify the best locations for advertising boards and other promotional displays.<\/p>\n\n\n\n

The companies that embrace smart \u96f6\u552e\u5e02\u573a\u7814\u7a76<\/a> will eventually come to know much more about all facets of their business, not only about their products and consumers, but also about their supply chain.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

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