{"id":24598,"date":"2018-02-26T21:31:35","date_gmt":"2018-02-26T21:31:35","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=24598"},"modified":"2026-01-27T15:24:07","modified_gmt":"2026-01-27T20:24:07","slug":"b2b-%e8%90%a5%e9%94%80%e4%b8%ad%e5%9b%bd","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/zh\/b2b-%e8%90%a5%e9%94%80%e4%b8%ad%e5%9b%bd\/","title":{"rendered":"\u4e2d\u56fd\u7684B2B\u8425\u9500"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-54a20955\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-54a20955\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Market-Entry-Consulting-in-China-2.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"Market Entry Consulting in China (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Market-Entry-Consulting-in-China-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Market-Entry-Consulting-in-China-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Market-Entry-Consulting-in-China-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Market-Entry-Consulting-in-China-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Market-Entry-Consulting-in-China-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u4e2d\u56fd\u7ecf\u6d4e\u7684\u5feb\u901f\u589e\u957f\u548c\u5168\u7403\u5f71\u54cd\u529b\u7684\u4e0d\u65ad\u589e\u5f3a\uff0c\u9020\u5c31\u4e86\u84ec\u52c3\u53d1\u5c55\u7684 B2B \u5e02\u573a\u3002\u4e2d\u56fd\u4e3a\u5e0c\u671b\u53c2\u4e0e B2B \u4ea4\u6613\u5e76\u6269\u5927\u5176\u5728\u8fd9\u4e2a\u5145\u6ee1\u6d3b\u529b\u7684\u5e02\u573a\u4e2d\u7684\u5f71\u54cd\u529b\u7684\u4f01\u4e1a\u63d0\u4f9b\u4e86\u5de8\u5927\u7684\u673a\u9047\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u5982\u4eca\uff0c\u968f\u7740\u8d8a\u6765\u8d8a\u591a\u7684\u4f01\u4e1a\u8fdb\u5165\u4e2d\u56fd\u5e02\u573a\uff0c\u4e86\u89e3\u4e2d\u56fd B2B \u8425\u9500\u7684\u590d\u6742\u6027\u5df2\u6210\u4e3a\u6210\u529f\u7684\u5173\u952e\u3002\u8fd9\u6d89\u53ca\u8ba4\u8bc6\u5851\u9020\u5e02\u573a\u683c\u5c40\u7684\u72ec\u7279\u6587\u5316\u3001\u76d1\u7ba1\u548c\u7ade\u4e89\u56e0\u7d20\u3002\u901a\u8fc7\u6df1\u5165\u4e86\u89e3\u4e2d\u56fd\u7684 B2B \u8425\u9500\u7b56\u7565\u3001\u6311\u6218\u548c\u673a\u9047\uff0c\u4f01\u4e1a\u53ef\u4ee5\u91cf\u8eab\u5b9a\u5236\u81ea\u5df1\u7684\u65b9\u6cd5\uff0c\u5efa\u7acb\u6218\u7565\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\uff0c\u5e76\u5728\u8fd9\u4e2a\u5229\u6da6\u4e30\u539a\u7684\u5e02\u573a\u4e2d\u6700\u5927\u9650\u5ea6\u5730\u53d1\u6325\u81ea\u5df1\u7684\u6f5c\u529b\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e2d\u56fd\u7684B2B\u8425\u9500\u5305\u62ec\u4ec0\u4e48\uff1f<\/h2>\n\n\n\n<p>\u4e2d\u56fd\u7684 B2B \u8425\u9500\u6ee1\u8db3\u4e86\u4e2d\u56fd\u4f01\u4e1a\u548c\u6d88\u8d39\u8005\u7684\u72ec\u7279\u9700\u6c42\u3002\u8fd9\u79cd\u65b9\u6cd5\u4e0e\u897f\u65b9\u7684\u505a\u6cd5\u6709\u5f88\u5927\u4e0d\u540c\uff0c\u4e3b\u8981\u662f\u7531\u4e8e\u6587\u5316\u3001\u7ecf\u6d4e\u548c\u6280\u672f\u7684\u5dee\u5f02\u3002\u4e2d\u56fd B2B \u8425\u9500\u7684\u6838\u5fc3\u662f\u5bf9\u4e2d\u56fd\u6587\u5316\u7684\u6df1\u523b\u7406\u89e3\u3002\u8fd9\u5305\u62ec\u4e86\u89e3\u5f53\u5730\u7684\u5546\u4e1a\u793c\u4eea\u3001\u6c9f\u901a\u98ce\u683c\u548c\u51b3\u7b56\u8fc7\u7a0b\u3002\u5728\u4e2d\u56fd\uff0c\u5173\u7cfb\u5728\u5546\u4e1a\u4ea4\u6613\u4e2d\u8d77\u7740\u81f3\u5173\u91cd\u8981\u7684\u4f5c\u7528\uff0c\u56e0\u6b64\u8425\u9500\u4eba\u5458\u5fc5\u987b\u4e0e\u4e2d\u56fd\u540c\u884c\u5efa\u7acb\u5e76\u4fdd\u6301\u7262\u56fa\u7684\u4e2a\u4eba\u5173\u7cfb\u3002<\/p>\n\n\n\n<p>\u6b64\u5916\uff0c\u4e2d\u56fd\u7684\u6570\u5b57\u73af\u5883\u4e5f\u975e\u5e38\u72ec\u7279\uff0c\u5fae\u4fe1\u3001\u5fae\u535a\u548c\u767e\u5ea6\u7b49\u5e73\u53f0\u53d6\u4ee3\u4e86 WhatsApp\u3001X \u548c\u8c37\u6b4c\u7b49\u897f\u65b9\u5e73\u53f0\u3002\u56e0\u6b64\uff0c\u5728\u4e2d\u56fd\uff0c\u6709\u6548\u7684 B2B \u8425\u9500\u9700\u8981\u5229\u7528\u8fd9\u4e9b\u5e73\u53f0\u8fdb\u884c\u6570\u5b57\u8425\u9500\u6d3b\u52a8\u3001\u5728\u7ebf\u4ea4\u6d41\u548c\u5e02\u573a\u7814\u7a76\u3002<\/p>\n\n\n\n<p>\u53e6\u4e00\u65b9\u9762\uff0c\u4e2d\u56fd\u6709\u81ea\u5df1\u7684\u4e00\u5957\u5546\u4e1a\u6cd5\u5f8b\u6cd5\u89c4\u3002\u4e86\u89e3\u8fd9\u4e9b\u76d1\u7ba1\u73af\u5883\u662f\u4e2d\u56fd B2B \u8425\u9500\u7684\u5173\u952e\u7ec4\u6210\u90e8\u5206\uff0c\u6db5\u76d6\u6570\u636e\u4fdd\u62a4\u3001\u5e7f\u544a\u89c4\u8303\u548c\u8fdb\u51fa\u53e3\u6cd5\u89c4\u7b49\u65b9\u9762\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e2d\u56fd\u7684 B2B \u8425\u9500 \u2013 \u4e3a\u4ec0\u4e48\u8fd9\u5f88\u91cd\u8981\uff1f<\/h2>\n\n\n\n<p>\u5982\u4f55\u5411\u4e2d\u56fd\u516c\u53f8\u8425\u9500\u548c\u9500\u552e\u4ea7\u54c1\u662f\u6d77\u5916\u516c\u53f8\u65e0\u4f11\u6b62\u5730\u8ba8\u8bba\u7684\u8bdd\u9898\uff0c\u8fd9\u4e9b\u516c\u53f8\u5e0c\u671b\u4ece\u4e2d\u56fd\u7684\u5de8\u5927\u6f5c\u529b\u4e2d\u83b7\u76ca\u3002\u4e0d\u96be\u770b\u51fa\uff0c\u90a3\u4e9b\u58f0\u79f0\u77e5\u9053\u5728\u4e2d\u56fd\u53d6\u5f97\u6210\u529f\u79d8\u8bc0\u7684\u5546\u4eba\u4eec\u6240\u8868\u8fbe\u7684\u610f\u89c1\u5927\u76f8\u5f84\u5ead\u3002\u6709\u4e9b\u4eba\u5938\u5927\u4e86\u4e2d\u56fd\u5546\u4e1a\u89c4\u8303\u548c\u4eba\u6c11\u7684\u7279\u6b8a\u6027\uff0c\u4ee5\u81f3\u4e8e\u5728\u4e2d\u56fd\u9500\u552e\u4ea7\u54c1\u4f3c\u4e4e\u662f\u4e0d\u53ef\u80fd\u7684\uff0c\u800c\u53e6\u4e00\u4e9b\u4eba\u5219\u8bf4\u5728\u4e2d\u56fd\u8425\u9500\u548c\u9500\u552e\u4ea7\u54c1\u201c\u5c31\u50cf\u5728\u5bb6\u91cc\u4e00\u6837\u201d\u3002<\/p>\n\n\n\n<p>\u4e2d\u56fd\u662f\u4e16\u754c\u7b2c\u4e8c\u5927\u7ecf\u6d4e\u4f53\uff0c\u4f46\u8fd9\u4e00\u5c40\u9762\u4f3c\u4e4e\u6ce8\u5b9a\u4f1a\u5728\u672a\u6765\u51e0\u5e74\u5185\u53d1\u751f\u53d8\u5316\uff0c\u56e0\u4e3a\u8fd9\u4e2a\u4e9a\u6d32\u56fd\u5bb6\u6b63\u51c6\u5907\u53d6\u4ee3\u7f8e\u56fd\uff0c\u6210\u4e3a\u4e16\u754c\u6700\u5927\u7ecf\u6d4e\u4f53\u3002\u4e2d\u56fd\u80af\u5b9a\u4f1a\u7ee7\u7eed\u6210\u4e3a\u5168\u7403\u589e\u957f\u673a\u5668\uff0c\u800c\u4e86\u89e3\u5982\u4f55\u8fdb\u5165\u8fd9\u4e2a\u5e9e\u5927\u800c\u590d\u6742\u7684\u5e02\u573a\u5bf9\u4e8e B2B \u9886\u57df\u7684\u56fd\u5bb6\u6765\u8bf4\u81f3\u5173\u91cd\u8981\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u5728\u4e2d\u56fd\u5f00\u5c55 B2B \u8425\u9500\u6709\u54ea\u4e9b\u597d\u5904<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u5728\u4e2d\u56fd\u5f00\u5c55 B2B \u8425\u9500\u7684\u597d\u5904\u663e\u800c\u6613\u89c1\uff0c\u5bf9\u4e8e\u5bfb\u6c42\u589e\u957f\u548c\u56fd\u9645\u5f71\u54cd\u529b\u7684\u4f01\u4e1a\u6765\u8bf4\uff0c\u8fd9\u662f\u4e00\u79cd\u6218\u7565\u4e3e\u63aa\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u4e3b\u8981\u4f18\u52bf\uff1a<\/span><\/p>\n\n\n\n<p><b>\u2022 \u5e02\u573a\u89c4\u6a21\u548c\u6f5c\u529b\uff1a<\/b><span style=\"font-weight: 400;\"> \u4e2d\u56fd\u4eba\u53e3\u4f17\u591a\uff0c\u4e2d\u4ea7\u9636\u7ea7\u8fc5\u901f\u58ee\u5927\u3002\u56e0\u6b64\uff0cB2B \u8425\u9500\u5728\u4e2d\u56fd\u62e5\u6709\u5e9e\u5927\u7684\u6d88\u8d39\u8005\u7fa4\u4f53\u548c\u65e0\u4e0e\u4f26\u6bd4\u7684\u589e\u957f\u6f5c\u529b\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u7ecf\u6d4e\u589e\u957f\uff1a <\/b><span style=\"font-weight: 400;\">\u4e2d\u56fd\u7ecf\u6d4e\u6301\u7eed\u589e\u957f\uff0c\u5bf9\u5404\u884c\u5404\u4e1a\u7684\u4f01\u4e1a\u6765\u8bf4\u90fd\u662f\u4e00\u4e2a\u6781\u5177\u5438\u5f15\u529b\u7684\u5e02\u573a\u3002\u8fdb\u5165\u4e2d\u56fd B2B \u5e02\u573a\u53ef\u4ee5\u5e26\u6765\u53ef\u89c2\u7684\u6536\u5165\u6765\u6e90\u548c\u4e1a\u52a1\u6269\u5f20\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u591a\u5143\u5316\u884c\u4e1a\uff1a<\/b><span style=\"font-weight: 400;\"> China&#8217;s diverse industrial landscape encompasses technology, manufacturing, healthcare, and more. This diversity provides numerous opportunities for <a href=\"https:\/\/www.sisinternational.com\/zh\/%e4%b8%ad%e5%b0%8f%e4%bc%81%e4%b8%9a%e9%80%9a%e4%bf%a1%e7%97%9b%e7%82%b9%e7%a0%94%e7%a9%b6%e7%99%bd%e7%9a%ae%e4%b9%a6%e6%8f%ad%e7%a4%ba%e9%80%9a%e4%bf%a1%e9%9a%9c%e7%a2%8d%e5%92%8c%e5%bb%b6%e8%bf%9f\/\" title=\"\u4e2d\u5c0f\u4f01\u4e1a\u901a\u4fe1\u75db\u70b9\u7814\u7a76\u767d\u76ae\u4e66\"  data-wpil-monitor-id=\"4485\">B2B collaborations and partnerships, according to B2B marketing in China studies<\/a>.<\/span><\/p>\n\n\n\n<p><b>\u2022 \u6280\u672f\u8fdb\u6b65\uff1a<\/b><span style=\"font-weight: 400;\"> \u4e2d\u56fd\u5904\u4e8e\u6280\u672f\u521b\u65b0\u7684\u524d\u6cbf\u3002\u4f01\u4e1a\u53ef\u4ee5\u53d7\u76ca\u4e8e\u5c16\u7aef\u6280\u672f\u548c\u89e3\u51b3\u65b9\u6848\u6765\u63d0\u5347\u5176\u4ea7\u54c1\u548c\u670d\u52a1\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u5168\u7403\u51fa\u53e3\u4e2d\u5fc3\uff1a<\/b><span style=\"font-weight: 400;\"> \u4f5c\u4e3a\u5168\u7403\u51fa\u53e3\u4e2d\u5fc3\uff0c\u4e2d\u56fd\u4e3a\u4f01\u4e1a\u63d0\u4f9b\u4e86\u751f\u4ea7\u3001\u5206\u9500\u548c\u8d38\u6613\u7684\u6218\u7565\u4f4d\u7f6e\u3002\u8fd9\u5bf9\u4e8e\u5177\u6709\u56fd\u9645\u62b1\u8d1f\u7684\u4f01\u4e1a\u5c24\u5176\u6709\u5229\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u653f\u5e9c\u652f\u6301\uff1a<\/b><span style=\"font-weight: 400;\"> \u4e2d\u56fd\u653f\u5e9c\u5df2\u51fa\u53f0\u591a\u9879\u653f\u7b56\u548c\u6539\u9769\uff0c\u9f13\u52b1\u5916\u5546\u6295\u8d44\u548c B2B \u5408\u4f5c\u3002\u8fd9\u4e9b\u652f\u6301\u6027\u653f\u7b56\u53ef\u4ee5\u7b80\u5316\u5728\u4e2d\u56fd\u5efa\u7acb\u4e1a\u52a1\u7684\u8fc7\u7a0b\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u4e3b\u8981\u65c5\u6e38\u666f\u70b9\u548c\u57ce\u5e02&nbsp;<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u5bf9\u4e8e\u5e0c\u671b\u5728\u4e2d\u56fd\u5f00\u5c55 B2B \u8425\u9500\u7684\u4f01\u4e1a\u6765\u8bf4\uff0c\u4e86\u89e3\u8fd9\u4e9b\u5730\u70b9\u5c06\u5927\u6709\u88e8\u76ca\u3002\u4e2d\u56fd\u4e3a\u6e38\u5ba2\u548c\u5546\u52a1\u65c5\u5ba2\u63d0\u4f9b\u4e86\u5404\u79cd\u5404\u6837\u7684\u666f\u70b9\uff1a<\/span><\/p>\n\n\n\n<p><b>\u2022 \u957f\u57ce\uff1a<\/b><span style=\"font-weight: 400;\"> \u957f\u57ce\u662f\u4e2d\u56fd\u7684\u6807\u5fd7\u6027\u5efa\u7b51\uff0c\u6bcf\u5e74\u5438\u5f15\u6570\u767e\u4e07\u6e38\u5ba2\u3002\u867d\u7136\u957f\u57ce\u53ef\u80fd\u4e0e B2B \u8425\u9500\u6ca1\u6709\u76f4\u63a5\u5173\u7cfb\uff0c\u4f46\u5b83\u4e3a\u4f01\u4e1a\u5728\u72ec\u7279\u7684\u6587\u5316\u80cc\u666f\u4e0b\u5efa\u7acb\u8054\u7cfb\u548c\u8ba8\u8bba\u63d0\u4f9b\u4e86\u673a\u4f1a\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u5317\u4eac\uff1a <\/b><span style=\"font-weight: 400;\">\u4e2d\u56fd\u7684\u9996\u90fd\u5317\u4eac\u62e5\u6709\u4f17\u591a\u5386\u53f2\u6587\u5316\u9057\u8ff9\uff0c\u5305\u62ec\u6545\u5bab\u548c\u5929\u575b\u3002\u5b83\u8fd8\u662f\u4e00\u4e2a\u91cd\u8981\u7684\u5546\u4e1a\u4e2d\u5fc3\uff0c\u8bb8\u591a\u56fd\u9645\u516c\u53f8\u90fd\u5728\u8fd9\u91cc\u8bbe\u6709\u529e\u4e8b\u5904\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u4e0a\u6d77\uff1a <\/b><span style=\"font-weight: 400;\">\u4e0a\u6d77\u662f\u4e00\u5ea7\u7e41\u534e\u7684\u5927\u90fd\u5e02\u548c\u91cd\u8981\u7684\u91d1\u878d\u4e2d\u5fc3\u3002\u8fd9\u5ea7\u57ce\u5e02\u878d\u5408\u4e86\u4e2d\u56fd\u4f20\u7edf\u6587\u5316\u548c\u73b0\u4ee3\u6469\u5929\u5927\u697c\uff0c\u4e3a\u5546\u4e1a\u4e92\u52a8\u521b\u9020\u4e86\u72ec\u7279\u7684\u6c1b\u56f4\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u676d\u5dde\uff1a <\/b><span style=\"font-weight: 400;\">\u8fd9\u5ea7\u57ce\u5e02\u4ee5\u897f\u6e56\u800c\u95fb\u540d\uff0c\u897f\u6e56\u88ab\u5217\u4e3a\u8054\u5408\u56fd\u6559\u79d1\u6587\u7ec4\u7ec7\u4e16\u754c\u9057\u4ea7\u3002\u676d\u5dde\u8fd8\u662f\u4e00\u4e2a\u65b0\u5174\u7684\u79d1\u6280\u4e2d\u5fc3\uff0c\u662f\u5546\u4e1a\u521b\u65b0\u7684\u70ed\u70b9\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u9999\u6e2f\uff1a<\/b><span style=\"font-weight: 400;\"> \u9999\u6e2f\u867d\u7136\u4e25\u683c\u610f\u4e49\u4e0a\u6765\u8bf4\u662f\u4e00\u4e2a\u7279\u522b\u884c\u653f\u533a\uff0c\u4f46\u5b83\u5374\u4f53\u73b0\u4e86\u4e1c\u897f\u65b9\u6587\u5316\u7684\u72ec\u7279\u878d\u5408\u3002\u5b83\u662f\u5168\u7403\u91d1\u878d\u4e2d\u5fc3\uff0c\u4e5f\u662f\u901a\u5f80\u4e2d\u56fd\u5e02\u573a\u7684\u95e8\u6237\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u6210\u90fd\uff1a<\/b><span style=\"font-weight: 400;\"> \u6210\u90fd\u4ee5\u5176\u8f9b\u8fa3\u7684\u7f8e\u98df\u548c\u5ddd\u5267\u53d8\u8138\u8868\u6f14\u800c\u95fb\u540d\uff0c\u662f\u901a\u5f80\u4e2d\u56fd\u897f\u90e8\u7701\u4efd\u7684\u95e8\u6237\uff0c\u4e3a\u4eba\u4eec\u63d0\u4f9b\u4e86\u63a2\u7d22\u5927\u57ce\u5e02\u4ee5\u5916\u5546\u4e1a\u524d\u666f\u7684\u673a\u4f1a\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u4e2d\u56fdB2B\u8425\u9500\u91cd\u70b9\u5206\u6790\u884c\u4e1a<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u4e2d\u56fd\u7ecf\u6d4e\u591a\u5143\u5316\uff0c\u6db5\u76d6\u591a\u4e2a\u5173\u952e\u884c\u4e1a\uff0c\u8fd9\u4e9b\u884c\u4e1a\u4e3a B2B \u8425\u9500\u5e26\u6765\u4e86\u8bf1\u4eba\u7684\u524d\u666f\u3002\u5728\u8fd9\u91cc\uff0c\u6211\u4eec\u5c06\u91cd\u70b9\u4ecb\u7ecd\u5176\u4e2d\u4e00\u4e9b\u884c\u4e1a\uff0c\u5e76\u63d0\u53ca\u5728\u6bcf\u4e2a\u884c\u4e1a\u4e2d\u53d6\u5f97\u91cd\u5927\u8fdb\u5c55\u7684\u5177\u4f53\u516c\u53f8\uff1a<\/span><\/p>\n\n\n\n<p><b>\u2022 \u6280\u672f\u548c IT\uff1a <\/b><span style=\"font-weight: 400;\">\u4e2d\u56fd\u7684\u79d1\u6280\u884c\u4e1a\u6b63\u5728\u5feb\u901f\u53d1\u5c55\uff0c\u534e\u4e3a\u3001\u817e\u8baf\u548c\u963f\u91cc\u5df4\u5df4\u7b49\u516c\u53f8\u5904\u4e8e\u9886\u5148\u5730\u4f4d\u3002\u5728\u4e2d\u56fd\u4ece\u4e8b\u8be5\u884c\u4e1a\u7684 B2B \u8425\u9500\u53ef\u4ee5\u6253\u5f00\u901a\u5f80\u5c16\u7aef\u89e3\u51b3\u65b9\u6848\u3001\u4e91\u670d\u52a1\u548c\u7535\u5b50\u5546\u52a1\u673a\u4f1a\u7684\u5927\u95e8\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u5236\u9020\u4e1a\uff1a<\/b><span style=\"font-weight: 400;\"> \u4e2d\u56fd\u662f\u5168\u7403\u5236\u9020\u4e1a\u5f3a\u56fd\uff0c\u5bcc\u58eb\u5eb7\u548c\u7f8e\u7684\u7b49\u516c\u53f8\u5360\u636e\u4e3b\u5bfc\u5730\u4f4d\u3002\u5bfb\u6c42\u91c7\u8d2d\u3001\u5236\u9020\u6216\u4e0e\u5236\u9020\u5546\u5408\u4f5c\u7684\u4f01\u4e1a\u4f1a\u53d1\u73b0\u8fd9\u4e2a\u884c\u4e1a\u56de\u62a5\u4e30\u539a\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u533b\u7597\u4fdd\u5065\u548c\u5236\u836f\uff1a<\/b><span style=\"font-weight: 400;\"> \u968f\u7740\u4e2d\u4ea7\u9636\u7ea7\u7684\u4e0d\u65ad\u58ee\u5927\uff0c\u4e2d\u56fd\u7684\u533b\u7597\u4fdd\u5065\u884c\u4e1a\u6b63\u5728\u8fc5\u901f\u6269\u5f20\u3002\u963f\u91cc\u5065\u5eb7\u548c\u5e73\u5b89\u5065\u5eb7\u533b\u7597\u7b49\u516c\u53f8\u6b63\u5728\u5f00\u62d3\u8fdc\u7a0b\u533b\u7597\u548c\u533b\u7597\u6280\u672f\uff0c\u4e3a\u533b\u7597\u8bbe\u5907\u548c\u533b\u7597 IT \u9886\u57df\u63d0\u4f9b B2B \u673a\u4f1a\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u518d\u751f\u80fd\u6e90\uff1a <\/b><span style=\"font-weight: 400;\">\u4e2d\u56fd\u6b63\u5728\u5927\u529b\u6295\u8d44\u53ef\u518d\u751f\u80fd\u6e90\uff0c\u5176\u4e2d\u5305\u62ec\u8fdc\u666f\u80fd\u6e90\u548c\u9686\u57fa\u7eff\u8272\u80fd\u6e90\u7b49\u884c\u4e1a\u9886\u519b\u4f01\u4e1a\u3002\u8be5\u9886\u57df\u7684 B2B \u8425\u9500\u53ef\u4ee5\u4fc3\u6210\u592a\u9633\u80fd\u3001\u98ce\u80fd\u548c\u7eff\u8272\u6280\u672f\u9886\u57df\u7684\u5408\u4f5c\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u7535\u5b50\u5546\u52a1\uff1a <\/b><span style=\"font-weight: 400;\">\u4e2d\u56fd\u7684\u7535\u5b50\u5546\u52a1\u9886\u57df\u7531\u963f\u91cc\u5df4\u5df4\u3001\u4eac\u4e1c\u548c\u62fc\u591a\u591a\u7b49\u5de8\u5934\u4e3b\u5bfc\u3002\u4e2d\u56fd\u7684B2B\u8425\u9500\u53ef\u4ee5\u63a2\u7d22\u7269\u6d41\u3001\u6570\u5b57\u8425\u9500\u548c\u8de8\u5883\u7535\u5b50\u5546\u52a1\u65b9\u9762\u7684\u5408\u4f5c\u673a\u4f1a\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u6c7d\u8f66\uff1a<\/b> <span style=\"font-weight: 400;\">\u4e2d\u56fd\u662f\u4e16\u754c\u4e0a\u6700\u5927\u7684\u6c7d\u8f66\u5e02\u573a\uff0c\u6bd4\u4e9a\u8fea\u548c\u5409\u5229\u7b49\u516c\u53f8\u7684\u5730\u4f4d\u65e5\u76ca\u63d0\u9ad8\u3002\u4e2d\u56fd\u6c7d\u8f66\u884c\u4e1a\u7684 B2B \u8425\u9500\u6d89\u53ca\u96f6\u90e8\u4ef6\u3001\u7535\u52a8\u6c7d\u8f66\u548c\u81ea\u52a8\u9a7e\u9a76\u6280\u672f\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u91d1\u878d\u548c\u91d1\u878d\u79d1\u6280\uff1a<\/b><span style=\"font-weight: 400;\"> \u5728\u8682\u8681\u96c6\u56e2\u548c\u817e\u8baf\u91d1\u878d\u7b49\u516c\u53f8\u7684\u5e26\u9886\u4e0b\uff0c\u4e2d\u56fd\u91d1\u878d\u4e1a\u6b63\u5728\u8fc5\u901f\u62e5\u62b1\u91d1\u878d\u79d1\u6280\u521b\u65b0\u3002\u652f\u4ed8\u89e3\u51b3\u65b9\u6848\u3001\u91d1\u878d\u6280\u672f\u548c\u6570\u5b57\u94f6\u884c\u670d\u52a1\u9886\u57df\u5145\u6ee1\u4e86 B2B \u8425\u9500\u673a\u4f1a\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">B2B \u9886\u57df\u503c\u5f97\u63a2\u7d22\u7684\u4e3b\u8981\u7814\u7a76\u9886\u57df <\/span><span style=\"font-weight: 400;\">\u8425\u9500 <\/span><span style=\"font-weight: 400;\">\u5728\u4e2d\u56fd<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Solid research is the bedrock of successful strategies. Therefore, employing effective research methods is essential for understanding the market, consumer behavior, and competition. Here are some main research methods to consider while conducting <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a6%86%e7%9b%96%e8%8c%83%e5%9b%b4\/%e4%ba%9a%e6%b4%b2%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/%e7%91%99%e9%b2%81%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\" title=\"\u7459\u9c81\u7684\u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"5734\">B2B<\/a> marketing in China:<\/span><\/p>\n\n\n\n<p><b>\u2022 \u7ade\u4e89\u5bf9\u624b\u5206\u6790\uff1a<\/b><span style=\"font-weight: 400;\"> \u7814\u7a76\u6240\u9009\u884c\u4e1a\u4e2d\u7ade\u4e89\u5bf9\u624b\u7684\u7b56\u7565\u3001\u4f18\u52bf\u548c\u52a3\u52bf\u81f3\u5173\u91cd\u8981\u3002\u8fd9\u79cd\u5206\u6790\u53ef\u4ee5\u53d1\u73b0\u673a\u4f1a\u5e76\u5e2e\u52a9 <\/span><span style=\"font-weight: 400;\">\u4f01\u4e1a <\/span><span style=\"font-weight: 400;\">\u4f7f\u5176\u4ea7\u54c1\u5177\u6709\u5dee\u5f02\u5316\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u6d88\u8d39\u8005\u884c\u4e3a\u5206\u6790\uff1a<\/b><span style=\"font-weight: 400;\"> \u4e86\u89e3\u4e2d\u56fd B2B \u6d88\u8d39\u8005\u7684\u884c\u4e3a\u81f3\u5173\u91cd\u8981\u3002\u5206\u6790\u51b3\u7b56\u8fc7\u7a0b\u3001\u9996\u9009\u6c9f\u901a\u6e20\u9053\u548c\u4ea7\u54c1\u504f\u597d\u7b49\u56e0\u7d20\u53ef\u4ee5\u5851\u9020\u60a8\u7684\u8425\u9500\u65b9\u6cd5\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u6570\u636e\u5206\u6790\uff1a <\/b><span style=\"font-weight: 400;\">\u5229\u7528\u6570\u636e\u5206\u6790\u5de5\u5177\u5904\u7406\u5927\u91cf\u6570\u636e\u3001\u8bc6\u522b\u8d8b\u52bf\u5e76\u505a\u51fa\u6570\u636e\u9a71\u52a8\u7684\u51b3\u7b56\u3002\u4e2d\u56fd B2B \u5e02\u573a\u4f1a\u4ea7\u751f\u5927\u91cf\u6570\u636e\uff0c\u5229\u7528\u8fd9\u4e9b\u4fe1\u606f\u53ef\u4ee5\u5e26\u6765\u7ade\u4e89\u4f18\u52bf\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u76d1\u7ba1\u5408\u89c4\u6027\u7814\u7a76\uff1a<\/b><span style=\"font-weight: 400;\"> \u4e2d\u56fd\u9488\u5bf9\u4e0d\u540c\u884c\u4e1a\u6709\u5177\u4f53\u7684\u6cd5\u89c4\u3002\u7814\u7a76\u548c\u4e86\u89e3\u76d1\u7ba1\u73af\u5883\u5bf9\u4e8e\u786e\u4fdd\u60a8\u7684\u4e1a\u52a1\u5728\u6cd5\u5f8b\u8303\u56f4\u5185\u8fd0\u8425\u81f3\u5173\u91cd\u8981\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u6587\u5316\u654f\u611f\u6027\u548c\u5e02\u573a\u672c\u5730\u5316\uff1a<\/b><span style=\"font-weight: 400;\"> \u4e2d\u56fd\u6587\u5316\u548c\u5546\u4e1a\u60ef\u4f8b\u5bf9\u4e2d\u56fd B2B \u8425\u9500\u6709\u91cd\u5927\u5f71\u54cd\u3002\u7814\u7a76\u6587\u5316\u89c4\u8303\u548c\u504f\u597d\u5bf9\u4e8e\u6709\u6548\u7684\u5e02\u573a\u672c\u5730\u5316\u81f3\u5173\u91cd\u8981\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u6280\u672f\u548c\u6570\u636e\u5b89\u5168\uff1a<\/b><span style=\"font-weight: 400;\"> \u5728\u79d1\u6280\u548c\u7535\u5b50\u5546\u52a1\u7b49\u884c\u4e1a\uff0c\u6570\u636e\u5b89\u5168\u81f3\u5173\u91cd\u8981\u3002\u7814\u7a76\u7f51\u7edc\u5b89\u5168\u63aa\u65bd\u548c\u6cd5\u89c4\u5bf9\u4e8e <\/span><span style=\"font-weight: 400;\">\u7ef4\u62a4 <\/span><span style=\"font-weight: 400;\">\u4fe1\u4efb\u548c\u5408\u89c4\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e2d\u56fdB2B\u8425\u9500\u91cd\u70b9\u5206\u6790\u884c\u4e1a<\/h2>\n\n\n\n<p>\u5728\u4e2d\u56fd\u7684 B2B \u8425\u9500\u4e2d\uff0c\u67d0\u4e9b\u884c\u4e1a\u56e0\u5176\u589e\u957f\u6f5c\u529b\u3001\u521b\u65b0\u548c\u5e02\u573a\u89c4\u6a21\u800c\u8131\u9896\u800c\u51fa\u3002\u4e86\u89e3\u8fd9\u4e9b\u884c\u4e1a\u53ca\u5176\u5173\u952e\u53c2\u4e0e\u8005\u53ef\u4ee5\u4e3a\u5e0c\u671b\u5728\u4e2d\u56fd\u5efa\u7acb\u6216\u6269\u5927\u4e1a\u52a1\u7684\u4f01\u4e1a\u63d0\u4f9b\u5b9d\u8d35\u7684\u89c1\u89e3\u3002\u4e0b\u9762\u4ecb\u7ecd\u8fd9\u4e9b\u5173\u952e\u884c\u4e1a\u548c\u6bcf\u4e2a\u884c\u4e1a\u4e2d\u503c\u5f97\u5173\u6ce8\u7684\u516c\u53f8\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u79d1\u6280\u4e0e\u7535\u4fe1<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u534e\u4e3a<\/strong>\uff1a\u5168\u7403\u7535\u4fe1\u548c\u6280\u672f\u9886\u57df\u7684\u9886\u5148\u4f01\u4e1a\uff0c\u4ee5\u5176\u5148\u8fdb\u7684 5G \u6280\u672f\u800c\u95fb\u540d\u3002<\/li>\n\n\n\n<li><strong>\u817e\u8baf<\/strong>\uff1a\u817e\u8baf\u662f\u4e92\u8054\u7f51\u884c\u4e1a\u7684\u4e3b\u8981\u53c2\u4e0e\u8005\uff0c\u4ee5\u5176\u793e\u4ea4\u5a92\u4f53\u548c\u6e38\u620f\u5e73\u53f0\uff08\u5305\u62ec\u5fae\u4fe1\uff09\u800c\u95fb\u540d\u3002<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u7535\u5b50\u5546\u52a1\u548c\u96f6\u552e<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u963f\u91cc\u5df4\u5df4\u96c6\u56e2<\/strong>\uff1a\u4f5c\u4e3a\u7535\u5b50\u5546\u52a1\u5de8\u5934\uff0c\u963f\u91cc\u5df4\u5df4\u901a\u8fc7\u6dd8\u5b9d\u3001\u5929\u732b\u7b49\u5e73\u53f0\u5f7b\u5e95\u6539\u53d8\u4e86\u4e2d\u56fd\u96f6\u552e\u4e1a\u3002<\/li>\n\n\n\n<li><strong>\u4eac\u4e1c<\/strong>\uff1a\u53e6\u4e00\u5bb6\u9886\u5148\u7684\u7535\u5b50\u5546\u52a1\u5e73\u53f0\u4eac\u4e1c\u4ee5\u5176\u5feb\u901f\u7684\u914d\u9001\u670d\u52a1\u548c\u5e7f\u6cdb\u7684\u4ea7\u54c1\u79cd\u7c7b\u800c\u95fb\u540d\u3002<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u91d1\u878d\u670d\u52a1<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4e2d\u56fd\u5efa\u8bbe\u94f6\u884c<\/strong>\uff1a\u4e2d\u56fd\u56db\u5927\u94f6\u884c\u4e4b\u4e00\uff0c\u63d0\u4f9b\u5e7f\u6cdb\u7684\u91d1\u878d\u670d\u52a1\u3002<\/li>\n\n\n\n<li><strong>\u8682\u8681\u96c6\u56e2<\/strong>\uff1a\u6570\u5b57\u91d1\u878d\u670d\u52a1\u9886\u57df\u7684\u9886\u5bfc\u8005\uff0c\u4ee5\u5176\u652f\u4ed8\u5e73\u53f0\u652f\u4ed8\u5b9d\u800c\u95fb\u540d\u3002<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u80fd\u6e90\u4e0e\u73af\u5883<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4e2d\u56fd\u77f3\u6cb9\u5929\u7136\u6c14\u96c6\u56e2\u516c\u53f8\uff08CNPC\uff09<\/strong>\uff1a\u4e00\u5bb6\u56fd\u6709\u77f3\u6cb9\u548c\u5929\u7136\u6c14\u884c\u4e1a\u5de8\u5934\u3002<\/li>\n\n\n\n<li><strong>\u5929\u5408\u5149\u80fd<\/strong>\uff1a\u9886\u5148\u7684\u592a\u9633\u80fd\u5149\u4f0f\u4ea7\u54c1\u548c\u89e3\u51b3\u65b9\u6848\u63d0\u4f9b\u5546\uff0c\u63a8\u52a8\u53ef\u518d\u751f\u80fd\u6e90\u9886\u57df\u7684\u53d1\u5c55\u3002<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u533b\u7597\u4fdd\u5065\u548c\u5236\u836f<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u56fd\u836f\u96c6\u56e2<\/strong>\uff1a\u4e2d\u56fd\u6700\u5927\u7684\u533b\u7597\u96c6\u56e2\u4e4b\u4e00\uff0c\u6d89\u8db3\u836f\u54c1\u5206\u9500\u548c\u96f6\u552e\u3002<\/li>\n\n\n\n<li><strong>\u534e\u5927\u57fa\u56e0<\/strong>\uff1a\u4e00\u5bb6\u63d0\u4f9b\u533b\u7597\u4fdd\u5065\u3001\u7814\u7a76\u548c\u519c\u4e1a\u9886\u57df\u5e94\u7528\u7684\u57fa\u56e0\u7ec4\u5b66\u516c\u53f8\u3002<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u6d88\u8d39\u54c1<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u7f8e\u7684\u96c6\u56e2<\/strong>\uff1a\u7f8e\u7684\u662f\u4e00\u5bb6\u5927\u578b\u7535\u5668\u5236\u9020\u5546\uff0c\u4ee5\u5176\u521b\u65b0\u7684\u5bb6\u5c45\u6280\u672f\u800c\u95fb\u540d\u3002<\/li>\n\n\n\n<li><strong>\u9752\u5c9b\u5564\u9152<\/strong>\uff1a\u4e2d\u56fd\u6700\u53e4\u8001\u3001\u6700\u8457\u540d\u7684\u5564\u9152\u5382\u4e4b\u4e00\uff0c\u5176\u5564\u9152\u4eab\u8a89\u56fd\u9645\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u4f55\u65f6\u5728\u4e2d\u56fd\u5f00\u5c55B2B\u8425\u9500<\/h2>\n\n\n\n<p>\u65f6\u673a\u662f\u4e2d\u56fd B2B \u8425\u9500\u6210\u529f\u7684\u5173\u952e\u56e0\u7d20\uff0c\u4f01\u4e1a\u5e94\u6839\u636e\u5176\u72ec\u7279\u7684\u884c\u4e1a\u548c\u9700\u6c42\u8003\u8651\u591a\u79cd\u56e0\u7d20\u3002<\/p>\n\n\n\n<p><strong>\u2022 \u884c\u4e1a\u7279\u5b9a\u5b63\u8282<\/strong>\uff1a\u4e2d\u56fd\u4e0d\u540c\u884c\u4e1a\u53ef\u80fd\u6709\u7279\u5b9a\u7684\u65fa\u5b63\u6216\u9ad8\u5cf0\u671f\u3002\u4f8b\u5982\uff0c\u79d1\u6280\u884c\u4e1a\u53ef\u80fd\u4f1a\u5728\u5927\u578b\u79d1\u6280\u535a\u89c8\u4f1a\u524d\u540e\u51fa\u73b0\u9ad8\u5cf0\uff0c\u800c\u96f6\u552e\u4e1a\u53ef\u80fd\u4f1a\u5728\u519c\u5386\u65b0\u5e74\u524d\u540e\u51fa\u73b0\u9ad8\u5cf0\u3002<\/p>\n\n\n\n<p><strong>\u2022 \u6587\u5316\u548c\u8282\u65e5\u671f\u95f4<\/strong>\uff1a\u4e86\u89e3\u4e2d\u56fd\u6587\u5316\u65e5\u5386\u81f3\u5173\u91cd\u8981\u3002\u6625\u8282\uff08\u4e2d\u56fd\u65b0\u5e74\uff09\u6216\u56fd\u5bb6\u9ec4\u91d1\u5468\u7b49\u8282\u65e5\u662f\u5546\u4e1a\u6d3b\u52a8\u660e\u663e\u653e\u7f13\u7684\u65f6\u671f\u3002\u56f4\u7ed5\u8fd9\u4e9b\u65f6\u671f\u89c4\u5212\u8425\u9500\u6d3b\u52a8\u9700\u8981\u5bf9\u6587\u5316\u89c4\u8303\u548c\u60ef\u4f8b\u4fdd\u6301\u654f\u611f\u3002<\/p>\n\n\n\n<p><strong>\u2022 \u6280\u672f\u8fdb\u6b65<\/strong>: \u4e2d\u56fd\u5904\u4e8e\u591a\u9879\u6280\u672f\u521b\u65b0\u7684\u524d\u6cbf\uff0c\u56e0\u6b64\uff0c\u5c06\u8425\u9500\u5de5\u4f5c\u4e0e\u8fd9\u4e9b\u8fdb\u6b65\u540c\u6b65\u8fdb\u884c\u53ef\u80fd\u4f1a\u5927\u6709\u88e8\u76ca\u3002\u4f8b\u5982\uff0c\u5728\u65b0\u7684\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u6d41\u884c\u8d77\u6765\u65f6\u542f\u52a8\u6570\u5b57\u8425\u9500\u6d3b\u52a8\u53ef\u4ee5\u63d0\u9ad8\u53c2\u4e0e\u5ea6\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u4e2d\u56fd\u7684B2B\u8425\u9500\uff1a\u6587\u5316\u56e0\u7d20\u548c\u5546\u4e1a\u60ef\u4f8b&nbsp;<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u591a\u79cd\u6587\u5316\u56e0\u7d20\u548c\u5546\u4e1a\u60ef\u4f8b\u5bf9\u4e2d\u56fd\u7684 B2B \u8425\u9500\u6709\u91cd\u5927\u5f71\u54cd\u3002\u5176\u4e2d\u5305\u62ec\uff1a<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">\u5efa\u7acb\u548c\u7ef4\u6301\u7262\u56fa\u7684\u5173\u7cfb\u662f\u5728\u4e2d\u56fd\u5f00\u5c55\u4e1a\u52a1\u7684\u4e00\u4e2a\u91cd\u8981\u65b9\u9762\u3002\u57f9\u517b\u8fd9\u4e9b\u8054\u7cfb\u53ef\u4ee5\u5e26\u6765\u957f\u671f\u7684\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u3001\u4fe1\u4efb\u4ee5\u53ca\u83b7\u5f97\u5b9d\u8d35\u7684\u8d44\u6e90\u548c\u673a\u4f1a\u3002\u8fd9\u53ef\u4ee5\u901a\u8fc7\u5c55\u793a\u884c\u4e1a\u4e13\u4e1a\u77e5\u8bc6\u3001\u63d0\u4f9b\u4f18\u8d28\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u4ee5\u53ca\u83b7\u5f97\u5f53\u5730\u5408\u4f5c\u4f19\u4f34\u6216\u5ba2\u6237\u7684\u8ba4\u53ef\u6765\u5b9e\u73b0\u3002<\/span><span style=\"font-weight: 400;\"><br><\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u867d\u7136\u6570\u5b57\u6c9f\u901a\u6e20\u9053\u8d8a\u6765\u8d8a\u53d7\u6b22\u8fce\uff0c\u4f46\u9762\u5bf9\u9762\u7684\u4e92\u52a8\u4ecd\u7136\u662f\u4e2d\u56fd B2B \u5e02\u573a\u5efa\u7acb\u4fe1\u4efb\u548c\u878d\u6d3d\u5173\u7cfb\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\u3002\u53c2\u52a0\u884c\u4e1a\u6d3b\u52a8\u3001\u8d38\u6613\u5c55\u89c8\u548c\u793e\u4ea4\u6d3b\u52a8\u53ef\u4ee5\u663e\u8457\u63d0\u5347\u516c\u53f8\u5728\u5e02\u573a\u4e0a\u7684\u5f71\u54cd\u529b\u3002<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u5bf9\u4e8e\u5728 B2B \u9886\u57df\u8fd0\u8425\u7684\u4f01\u4e1a\u6765\u8bf4\uff0c\u4e86\u89e3\u5e76\u9075\u5b88\u4e2d\u56fd\u6cd5\u89c4\u548c\u5b98\u50da\u7a0b\u5e8f\u81f3\u5173\u91cd\u8981\u3002\u8fd9\u53ef\u80fd\u6d89\u53ca\u83b7\u53d6\u5fc5\u8981\u7684\u6267\u7167\u3001\u8bb8\u53ef\u8bc1\u548c\u8ba4\u8bc1\uff0c\u4ee5\u53ca\u4e0e\u653f\u5e9c\u5b98\u5458\u5efa\u7acb\u5173\u7cfb\u3002<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u4e0e\u5f53\u5730\u516c\u53f8\u5efa\u7acb\u6218\u7565\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u53ef\u4ee5\u4e3a\u4f01\u4e1a\u63d0\u4f9b\u5b9d\u8d35\u7684\u5e02\u573a\u6d1e\u5bdf\u529b\u3001\u5229\u7528\u73b0\u6709\u7f51\u7edc\u7684\u673a\u4f1a\u4ee5\u53ca\u5728\u6f5c\u5728\u5ba2\u6237\u773c\u4e2d\u63d0\u9ad8\u53ef\u4fe1\u5ea6\u3002\u8fd9\u4e9b\u5408\u4f5c\u8fd8\u53ef\u4ee5\u5e26\u6765\u6ee1\u8db3\u4e2d\u56fd\u5e02\u573a\u72ec\u7279\u9700\u6c42\u7684\u521b\u65b0\u89e3\u51b3\u65b9\u6848\u3002<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u4e3a\u4e86\u6210\u529f\u6253\u5165\u4e2d\u56fd\u5e02\u573a\uff0cB2B \u8425\u9500\u4eba\u5458\u5fc5\u987b\u8c03\u6574\u5176\u4fe1\u606f\u4f20\u9012\u548c\u8425\u9500\u7b56\u7565\uff0c\u4ee5\u9002\u5e94\u5f53\u5730\u504f\u597d\u548c\u6587\u5316\u89c4\u8303\u3002\u8fd9\u5305\u62ec\u4e86\u89e3\u5730\u533a\u5dee\u5f02\u3001\u4f7f\u7528\u6bcd\u8bed\u5185\u5bb9\u4ee5\u53ca\u5b9a\u5236\u8425\u9500\u6d3b\u52a8\u4ee5\u6ee1\u8db3\u4e2d\u56fd\u4f01\u4e1a\u7684\u72ec\u7279\u9700\u6c42\u548c\u671f\u671b\u3002<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u5982\u4f55\u5728\u4e2d\u56fd\u5f00\u5c55B2B\u8425\u9500<\/h2>\n\n\n\n<p>\u5728\u4e2d\u56fd\u6709\u6548\u5f00\u5c55 B2B \u8425\u9500\u9700\u8981\u7ed3\u5408\u5b9a\u6027\u548c\u5b9a\u91cf\u65b9\u6cd5\uff0c\u786e\u4fdd\u6df1\u5165\u4e86\u89e3\u5e02\u573a\u5e76\u91c7\u7528\u6570\u636e\u9a71\u52a8\u7684\u51b3\u7b56\u65b9\u6cd5\u3002\u4ee5\u4e0b\u662f\u4f01\u4e1a\u5982\u4f55\u5e94\u5bf9\u8fd9\u4e00\u590d\u6742\u5c40\u9762\u7684\u65b9\u6cd5\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u5b9a\u6027\u65b9\u6cd5<\/strong>:\n<ul class=\"wp-block-list\">\n<li><strong>\u5e02\u573a\u8bbf\u8c08\u548c\u7126\u70b9\u5c0f\u7ec4<\/strong>\uff1a\u901a\u8fc7\u8bbf\u8c08\u548c\u7126\u70b9\u5c0f\u7ec4\u76f4\u63a5\u4e0e\u884c\u4e1a\u4e13\u5bb6\u3001\u5546\u754c\u9886\u8896\u548c\u6f5c\u5728\u5ba2\u6237\u63a5\u89e6\uff0c\u53ef\u4ee5\u63d0\u4f9b\u6709\u5173\u5e02\u573a\u8d8b\u52bf\u3001\u6d88\u8d39\u8005\u504f\u597d\u548c\u6587\u5316\u7ec6\u5fae\u5dee\u522b\u7684\u5b9d\u8d35\u89c1\u89e3\u3002<\/li>\n\n\n\n<li><strong>\u6848\u4f8b\u7814\u7a76\u548c\u6210\u529f\u6848\u4f8b<\/strong>\uff1a\u5206\u6790\u4e2d\u56fd\u6210\u529f\u7684 B2B \u4f01\u4e1a\u7684\u6848\u4f8b\u7814\u7a76\u53ef\u4ee5\u63d0\u4f9b\u5b9e\u7528\u7684\u7ecf\u9a8c\u6559\u8bad\u548c\u7b56\u7565\u3002\u8fd9\u79cd\u5b9a\u6027\u65b9\u6cd5\u6709\u52a9\u4e8e\u4e86\u89e3\u5728\u4e2d\u56fd B2B \u73af\u5883\u4e2d\u54ea\u4e9b\u65b9\u6cd5\u6709\u6548\uff0c\u54ea\u4e9b\u65b9\u6cd5\u65e0\u6548\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u5b9a\u91cf\u65b9\u6cd5<\/strong>:\n<ul class=\"wp-block-list\">\n<li><strong>\u5e02\u573a\u8c03\u67e5\u548c\u95ee\u5377<\/strong>\uff1a\u5f00\u5c55\u5e7f\u6cdb\u7684\u5e02\u573a\u8c03\u67e5\u6709\u52a9\u4e8e\u6536\u96c6\u5927\u91cf\u6709\u5173\u6d88\u8d39\u8005\u884c\u4e3a\u3001\u504f\u597d\u548c\u6001\u5ea6\u7684\u6570\u636e\u3002\u8fd9\u79cd\u5b9a\u91cf\u65b9\u6cd5\u5bf9\u4e8e\u7edf\u8ba1\u5206\u6790\u548c\u8d8b\u52bf\u8bc6\u522b\u81f3\u5173\u91cd\u8981\u3002<\/li>\n\n\n\n<li><strong>\u7ade\u4e89\u5bf9\u624b\u5206\u6790<\/strong>\uff1a\u5bf9\u7ade\u4e89\u5bf9\u624b\u7684\u5e02\u573a\u4efd\u989d\u3001\u589e\u957f\u8d8b\u52bf\u548c\u5546\u4e1a\u7b56\u7565\u8fdb\u884c\u5b9a\u91cf\u5206\u6790\u53ef\u4ee5\u63d0\u4f9b\u57fa\u51c6\u5e76\u4e3a\u60a8\u81ea\u5df1\u7684\u8425\u9500\u7b56\u7565\u63d0\u4f9b\u53c2\u8003\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e2d\u56fd\u5e02\u573a\u8425\u9500\u8d8b\u52bf<\/h2>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u4e2d\u56fd\u4e00\u4e9b\u6700\u7a81\u51fa\u7684B2B\u8425\u9500\u8d8b\u52bf\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>\u6570\u5b57\u5316\u8f6c\u578b<\/b><span style=\"font-weight: 400;\">\uff1a\u4e2d\u56fd B2B \u8425\u9500\u6df1\u53d7\u5546\u4e1a\u73af\u5883\u5feb\u901f\u6570\u5b57\u5316\u7684\u5f71\u54cd\u3002\u4f01\u4e1a\u8d8a\u6765\u8d8a\u591a\u5730\u91c7\u7528\u793e\u4ea4\u5a92\u4f53\u3001\u7535\u5b50\u5546\u52a1\u5e73\u53f0\u548c\u79fb\u52a8\u5e94\u7528\u7a0b\u5e8f\u7b49\u6570\u5b57\u6e20\u9053\u548c\u5de5\u5177\u6765\u5438\u5f15\u5ba2\u6237\u3001\u4ea7\u751f\u6f5c\u5728\u5ba2\u6237\u5e76\u6539\u8fdb\u9500\u552e\u6d41\u7a0b\u3002<\/span><\/li>\n\n\n\n<li><b>\u6ce8\u91cd\u5ba2\u6237\u4f53\u9a8c<\/b><span style=\"font-weight: 400;\">: \u4e2d\u56fd B2B \u5ba2\u6237\u73b0\u5728\u9700\u8981\u66f4\u52a0\u4e2a\u6027\u5316\u548c\u4fbf\u6377\u7684\u4f53\u9a8c\uff0c\u7c7b\u4f3c\u4e8e\u4ed6\u4eec\u5728 B2C \u4ea4\u6613\u4e2d\u9047\u5230\u7684\u4f53\u9a8c\u3002\u8fd9\u5bfc\u81f4\u4ed6\u4eec\u66f4\u52a0\u6ce8\u91cd\u901a\u8fc7\u66f4\u597d\u7684\u5b9a\u4f4d\u3001\u66f4\u597d\u7684\u5ba2\u6237\u670d\u52a1\u548c\u5b9a\u5236\u89e3\u51b3\u65b9\u6848\u6765\u63d0\u4f9b\u5353\u8d8a\u7684\u5ba2\u6237\u4f53\u9a8c\u3002<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><strong>\u8425\u9500\u81ea\u52a8\u5316\u548c\u6570\u636e\u9a71\u52a8\u7b56\u7565<\/strong><span style=\"font-weight: 400;\">: <\/span><\/span>\u4e3a\u4e86\u8ddf\u4e0a\u5feb\u8282\u594f\u7684\u5546\u4e1a\u73af\u5883\uff0c\u4e2d\u56fd\u7684B2B\u8425\u9500\u4eba\u5458\u8d8a\u6765\u8d8a\u591a\u5730\u91c7\u7528\u8425\u9500\u81ea\u52a8\u5316\u5de5\u5177\u548c\u6570\u636e\u9a71\u52a8\u7b56\u7565\u6765\u63d0\u9ad8\u6548\u7387\u3001\u4f18\u5316\u8425\u9500\u6d3b\u52a8\u5e76\u66f4\u6709\u6548\u5730\u8ddf\u8e2a\u7ed3\u679c\u3002<span style=\"font-weight: 400;\"><br><\/span><\/li>\n\n\n\n<li><strong>\u4e2d\u56fd\u7684\u65b0\u95fb\u63a8\u9001\u5e7f\u544a\u6b63\u5728\u589e\u957f<\/strong>: Twitter, Facebook, YouTube, Wikipedia, and similar platforms are inaccessible to numerous Chinese netizens. This insularity has led to the rise, and eventual explosion of Chinese social networks such as the previously mentioned WeChat, and QQ IM, which experts hail as the Chinese instant messaging service. Their YouTube equivalents are YouKu, Tudou, and PPTV. They have several blog hosting services, including Sinablog, Blogbus, and 36kr. Baidu and Tencent provide services similar to Google.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u4e2d\u56fd\u7684B2B\u8425\u9500\u53ca\u5176\u673a\u9047<\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>\u5e02\u573a\u589e\u957f\u548c\u9700\u6c42<\/b><span style=\"font-weight: 400;\">: \u968f\u7740\u4e2d\u56fd\u7ecf\u6d4e\u6301\u7eed\u589e\u957f\u548c\u884c\u4e1a\u5feb\u901f\u53d1\u5c55\uff0c\u5404\u884c\u5404\u4e1a\u5bf9\u9ad8\u8d28\u91cf\u4ea7\u54c1\u548c\u670d\u52a1\u7684\u9700\u6c42\u65e5\u76ca\u589e\u957f\u3002\u8fd9\u4e3a\u4f01\u4e1a\u63d0\u4f9b\u4e86\u4e00\u4e2a\u673a\u4f1a\uff0c\u4ee5\u6ee1\u8db3\u4e2d\u56fd\u4f01\u4e1a\u7684\u9700\u6c42\uff0c\u63d0\u4f9b\u5148\u8fdb\u7684\u89e3\u51b3\u65b9\u6848\u548c\u4e13\u4e1a\u77e5\u8bc6\uff0c\u5e2e\u52a9\u4ed6\u4eec\u53d6\u5f97\u6210\u529f\u3002<\/span><\/li>\n\n\n\n<li><b>\u6570\u5b57\u5316\u8f6c\u578b<\/b><span style=\"font-weight: 400;\">\uff1a\u968f\u7740\u4e2d\u56fd\u62e5\u62b1\u6570\u5b57\u6280\u672f\u5e76\u5927\u529b\u6295\u8d44\u6570\u5b57\u57fa\u7840\u8bbe\u65bd\uff0c\u4f01\u4e1a\u5c06\u8fce\u6765\u5229\u7528\u6570\u5b57\u8425\u9500\u6e20\u9053\u548c\u5e73\u53f0\u7684\u5de8\u5927\u673a\u9047\u3002\u901a\u8fc7\u91c7\u7528\u521b\u65b0\u7684\u6570\u5b57\u8425\u9500\u7b56\u7565\uff0c\u4f01\u4e1a\u53ef\u4ee5\u8986\u76d6\u66f4\u5e7f\u6cdb\u7684\u53d7\u4f17\u3001\u5efa\u7acb\u54c1\u724c\u77e5\u540d\u5ea6\u5e76\u66f4\u6709\u6548\u5730\u5438\u5f15\u6f5c\u5728\u5ba2\u6237\u3002<\/span><\/li>\n\n\n\n<li><b>\u5b9a\u5236<\/b><span style=\"font-weight: 400;\">: \u968f\u7740\u4e2d\u56fd\u4f01\u4e1a\u53d8\u5f97\u8d8a\u6765\u8d8a\u6210\u719f\u548c\u7cbe\u660e\uff0c\u5bf9\u6ee1\u8db3\u5176\u72ec\u7279\u9700\u6c42\u548c\u504f\u597d\u7684\u5b9a\u5236\u89e3\u51b3\u65b9\u6848\u7684\u9700\u6c42\u4e5f\u65e5\u76ca\u589e\u52a0\u3002\u80fd\u591f\u6839\u636e\u4e2d\u56fd\u5e02\u573a\u7684\u5177\u4f53\u8981\u6c42\u5b9a\u5236\u4ea7\u54c1\u548c\u670d\u52a1\u7684\u516c\u53f8\u5c06\u80fd\u591f\u5145\u5206\u5229\u7528\u8fd9\u4e00\u8d8b\u52bf\u3002<\/span><\/li>\n\n\n\n<li><b>\u653f\u5e9c\u4e3e\u63aa<\/b><span style=\"font-weight: 400;\">: \u4e2d\u56fd\u653f\u5e9c\u6b63\u901a\u8fc7\u5404\u79cd\u653f\u7b56\u548c\u6fc0\u52b1\u63aa\u65bd\u79ef\u6781\u63a8\u52a8\u67d0\u4e9b\u884c\u4e1a\u548c\u5730\u533a\u7684\u53d1\u5c55\u3002\u7b26\u5408\u8fd9\u4e9b\u4e3e\u63aa\u5e76\u5229\u7528\u653f\u5e9c\u652f\u6301\u521b\u9020\u7684\u673a\u4f1a\u7684\u4f01\u4e1a\u53ef\u4eab\u53d7\u4f18\u60e0\u5f85\u9047\u3001\u8d44\u6e90\u83b7\u53d6\u548c\u589e\u5f3a\u7684\u7ade\u4e89\u5730\u4f4d\u3002<\/span><\/li>\n\n\n\n<li><b>\u7535\u5b50\u5546\u52a1\u548c\u5728\u7ebf\u5e02\u573a<\/b><span style=\"font-weight: 400;\">\uff1a\u4e2d\u56fd\u7535\u5b50\u5546\u52a1\u548c\u5728\u7ebf B2B \u5e02\u573a\u7684\u5174\u8d77\u4e3a\u4f01\u4e1a\u63d0\u4f9b\u4e86\u63a5\u89e6\u6f5c\u5728\u5ba2\u6237\u3001\u7b80\u5316\u9500\u552e\u6d41\u7a0b\u548c\u63d0\u9ad8\u6570\u5b57\u5f71\u54cd\u529b\u7684\u673a\u4f1a\u3002\u4f01\u4e1a\u53ef\u4ee5\u5229\u7528\u8fd9\u4e9b\u5e73\u53f0\u6269\u5927\u5ba2\u6237\u7fa4\uff0c\u5e76\u5229\u7528\u5728\u7ebf B2B \u4ea4\u6613\u65e5\u76ca\u589e\u957f\u7684\u8d8b\u52bf\u3002<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">B2B Marketing in China and Its Challenges<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u867d\u7136\u5728\u4e2d\u56fd\u5f00\u5c55 B2B \u8425\u9500\u7684\u6f5c\u5728\u597d\u5904\u5de8\u5927\uff0c\u4f46\u4f01\u4e1a\u4e5f\u9700\u8981\u610f\u8bc6\u5230\u5728\u8fd9\u4e2a\u590d\u6742\u5e02\u573a\u4e2d\u53ef\u80fd\u9047\u5230\u7684\u72ec\u7279\u6311\u6218\u3002\u4e86\u89e3\u548c\u5e94\u5bf9\u8fd9\u4e9b\u6311\u6218\u5bf9\u4e8e\u6210\u529f\u81f3\u5173\u91cd\u8981\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u9700\u8981\u514b\u670d\u7684\u5173\u952e\u969c\u788d\uff1a<\/span><\/p>\n\n\n\n<p><b>\u2022 \u6587\u5316\u5dee\u5f02\uff1a<\/b><span style=\"font-weight: 400;\"> \u4e2d\u56fd\u6587\u5316\u4e30\u5bcc\u800c\u72ec\u7279\uff0c\u4e86\u89e3\u4e2d\u56fd\u6587\u5316\u81f3\u5173\u91cd\u8981\u3002\u8bef\u89e3\u6216\u6587\u5316\u4e0d\u654f\u611f\u53ef\u80fd\u5bfc\u81f4\u6c9f\u901a\u4e0d\u7545\u548c\u4e1a\u52a1\u5173\u7cfb\u5931\u8d25\u3002&nbsp;<\/span><\/p>\n\n\n\n<p><b>\u2022 \u8bed\u8a00\u969c\u788d\uff1a<\/b><span style=\"font-weight: 400;\"> \u5c3d\u7ba1\u82f1\u8bed\u5728\u5546\u4e1a\u9886\u57df\u88ab\u5e7f\u6cdb\u4f7f\u7528\uff0c\u4f46\u5b83\u5e76\u4e0d\u662f\u4e3b\u8981\u8bed\u8a00\u3002\u8bed\u8a00\u969c\u788d\u53ef\u80fd\u4f1a\u7ed9\u8c08\u5224\u3001\u5408\u540c\u8ba8\u8bba\u548c\u8425\u9500\u6c9f\u901a\u5e26\u6765\u6311\u6218\u3002\u53ef\u80fd\u9700\u8981\u7ffb\u8bd1\u670d\u52a1\u6216\u672c\u5730\u8bed\u8a00\u652f\u6301\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u76d1\u7ba1\u590d\u6742\u6027\uff1a<\/b><span style=\"font-weight: 400;\"> \u4e2d\u56fd\u7684\u76d1\u7ba1\u73af\u5883\u9519\u7efc\u590d\u6742\u4e14\u968f\u65f6\u53ef\u80fd\u53d1\u751f\u53d8\u5316\u3002\u529e\u7406\u8bb8\u53ef\u3001\u6267\u7167\u548c\u9075\u5b88\u5f53\u5730\u6cd5\u5f8b\u53ef\u80fd\u5177\u6709\u6311\u6218\u6027\u3002\u6cd5\u5f8b\u4e13\u5bb6\u6216\u5f53\u5730\u5408\u4f5c\u4f19\u4f34\u53ef\u4ee5\u5e2e\u52a9\u786e\u4fdd\u9075\u5b88\u6cd5\u89c4\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u6fc0\u70c8\u7684\u6bd4\u8d5b\uff1a <\/b><span style=\"font-weight: 400;\">\u4e2d\u56fd\u5e02\u573a\u7ade\u4e89\u6fc0\u70c8\uff0c\u672c\u571f\u548c\u56fd\u9645\u4f01\u4e1a\u4e89\u76f8\u4e89\u593a\u5e02\u573a\u4efd\u989d\u3002\u5982\u679c\u6ca1\u6709 <\/span><span style=\"font-weight: 400;\">\u534f\u52a9 <\/span><span style=\"font-weight: 400;\">\u4e2d\u56fd\u7684B2B\u8425\u9500\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u6570\u636e\u5b89\u5168\u548c\u9690\u79c1\uff1a<\/b><span style=\"font-weight: 400;\"> \u4e2d\u56fd\u5bf9\u6570\u636e\u5b89\u5168\u548c\u9690\u79c1\u6709\u7740\u4e25\u683c\u7684\u89c4\u5b9a\u3002\u4f01\u4e1a\u9700\u8981\u9075\u5b88\u8fd9\u4e9b\u6cd5\u5f8b\uff0c\u5e76\u7ef4\u62a4\u4e2d\u56fd\u5ba2\u6237\u7684\u4fe1\u4efb\uff0c\u56e0\u4e3a\u4e2d\u56fd\u5ba2\u6237\u8d8a\u6765\u8d8a\u5173\u6ce8\u6570\u636e\u4fdd\u62a4\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u5e02\u573a\u9971\u548c\u5ea6\uff1a <\/b><span style=\"font-weight: 400;\">\u5728\u67d0\u4e9b\u884c\u4e1a\uff0c\u5e02\u573a\u53ef\u80fd\u5145\u65a5\u7740\u7c7b\u4f3c\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u3002\u4f01\u4e1a\u9700\u8981\u627e\u5230\u72ec\u7279\u7684\u4ef7\u503c\u4e3b\u5f20\u624d\u80fd\u8131\u9896\u800c\u51fa\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u6d88\u8d39\u8005\u504f\u597d\u7684\u6539\u53d8\uff1a<\/b><span style=\"font-weight: 400;\"> \u4e2d\u56fd\u6d88\u8d39\u8005\u7684\u559c\u597d\u5404\u5f02\uff0c\u800c\u4e14\u53d8\u5316\u5f88\u5feb\u3002\u7d27\u8ddf\u4e0d\u65ad\u53d8\u5316\u7684\u8d8b\u52bf\u548c\u6d88\u8d39\u8005\u9700\u6c42\u81f3\u5173\u91cd\u8981\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u653f\u6cbb\u548c\u5730\u7f18\u653f\u6cbb\u56e0\u7d20\uff1a <\/b><span style=\"font-weight: 400;\">\u4e2d\u56fd\u7684\u653f\u6cbb\u6c14\u5019\u4f1a\u5bf9\u4f01\u4e1a\u8fd0\u8425\u4ea7\u751f\u5f71\u54cd\u3002\u5730\u7f18\u653f\u6cbb\u7d27\u5f20\u5c40\u52bf\u4f1a\u5f71\u54cd\u8d38\u6613\u548c\u4f19\u4f34\u5173\u7cfb\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u4e92\u8054\u7f51\u9650\u5236\uff1a <\/b><span style=\"font-weight: 400;\">\u4e2d\u56fd\u7684\u4e92\u8054\u7f51\u53d7\u5230\u5ba1\u67e5\u548c\u9650\u5236\u3002\u8fd9\u53ef\u80fd\u4f1a\u5f71\u54cd\u5728\u7ebf\u8425\u9500\u548c\u6c9f\u901a\u7b56\u7565\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e2d\u56fd\u7535\u5b50\u5546\u52a1<\/h2>\n\n\n\n<p>\u4e2d\u56fd\u662f\u4e16\u754c\u4e0a\u6700\u5927\u7684\u7535\u5b50\u5546\u52a1\u5e02\u573a\uff0c\u9884\u8ba1\u8fd9\u4e00\u8d8b\u52bf\u8fd8\u5c06\u8fdb\u4e00\u6b65\u589e\u5f3a\u3002\u963f\u91cc\u5df4\u5df4\u65d7\u4e0b\u7684\u6dd8\u5b9d\u3001\u5929\u732b\u548c\u4eac\u4e1c\u7b49\u56fd\u5185\u5e73\u53f0\u7edf\u6cbb\u7740\u4e2d\u56fd\u7684\u7535\u5b50\u5546\u52a1\u9886\u57df\u3002\u60f3\u8981\u5728\u4e2d\u56fd\u7535\u5b50\u5546\u52a1\u5e73\u53f0\u4e0a\u9500\u552e\u5546\u54c1\u7684\u7f8e\u56fd\u4f01\u4e1a\u53ef\u4ee5\u9009\u62e9\u5728\u4e2d\u56fd\u5efa\u7acb\u5f3a\u5927\u7684\u4e1a\u52a1\uff0c\u4e5f\u53ef\u4ee5\u4f7f\u7528\u8de8\u5883\u7535\u5b50\u5546\u52a1\u76f4\u63a5\u4ece\u6d77\u5916\u9500\u552e\u4ea7\u54c1\u3002<\/p>\n\n\n\n<p>\u56db\u5206\u4e4b\u4e09\u7684 B2C \u5e02\u573a\u88ab\u4eac\u4e1c\u548c\u5929\u732b\u4e24\u5927\u5e73\u53f0\u5360\u636e\uff0c\u800c\u6dd8\u5b9d\u5219\u51e0\u4e4e\u5b8c\u5168\u63a7\u5236\u4e86 C2C \u5e02\u573a\uff0c\u5360\u636e\u4e86 95% \u7684\u5e02\u573a\u4efd\u989d\u3002\u4f7f\u7528\u672c\u5730\u5e73\u53f0\u4ecd\u7136\u662f\u76f4\u63a5\u5411\u4e2d\u56fd\u7f51\u7edc\u6d88\u8d39\u8005\u9500\u552e\u7684\u6700\u6709\u6548\u65b9\u6cd5\uff0c\u56e0\u4e3a\u6ca1\u6709\u4e00\u5bb6\u6d77\u5916\u7535\u5b50\u5546\u52a1\u516c\u53f8\u6210\u529f\u83b7\u5f97\u4efb\u4f55\u663e\u8457\u7684\u5e02\u573a\u4efd\u989d\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u7406\u89e3\u4e2d\u56fd\u5b98\u50da\u51b3\u7b56<\/h2>\n\n\n\n<p>\u4e2d\u56fd\u653f\u5e9c\u6b63\u79ef\u6781\u901a\u8fc7\u653e\u5bbd\u76d1\u7ba1\u548c\u8865\u8d34\u7b49\u5f62\u5f0f\u4e3a\u56fd\u5185\u5916\u4f01\u4e1a\u63d0\u4f9b\u5e2e\u52a9\uff0c\u4ee5\u63a8\u52a8\u5176\u91cd\u70b9\u884c\u4e1a\u7684\u589e\u957f\u548c\u56fd\u5185\u521b\u65b0\u3002\u653f\u5e9c\u652f\u6301\u7684\u884c\u4e1a\u5305\u62ec\u8282\u80fd\u73af\u4fdd\u3001\u65b0\u80fd\u6e90\u3001\u65b0\u6750\u6599\u3001\u751f\u7269\u6280\u672f\u548c\u533b\u7597\u5668\u68b0\u3001\u9ad8\u7aef\u88c5\u5907\u5236\u9020\u3001\u65b0 IT \u6280\u672f\u4ee5\u53ca\u6e05\u6d01\u80fd\u6e90\u6c7d\u8f66\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5728\u4e2d\u56fd\u5f00\u5c55 B2B \u4e1a\u52a1\u7684\u9677\u9631<\/h2>\n\n\n\n<p>One of the biggest pitfalls to doing <a href=\"https:\/\/www.sisinternational.com\/zh\/b2b-%e8%90%a5%e9%94%80%e7%9a%84%e5%a4%8d%e6%9d%82%e6%80%a7\/\" title=\"\u4ec0\u4e48\u662f B2B \u8425\u9500\uff1f\"  data-wpil-monitor-id=\"7334\">B2B business in China<\/a> is targeting the country as one big unified market. It\u2019s often better to start small, select target markets prudently, and then adjust as needed. Another pitfall is using a global \u201cone-size-fits-all\u201d strategy.&nbsp; Companies would do better to understand their customers and develop a China-specific plan.<\/p>\n\n\n\n<p>\u8425\u9500\u5728\u4e2d\u56fd\u4f01\u4e1a\u4e2d\u901a\u5e38\u4e0d\u50cf\u5728\u897f\u65b9\u5e02\u573a\u4f01\u4e1a\u4e2d\u90a3\u6837\u53d7\u5230\u5e7f\u6cdb\u91cd\u89c6\u3002\u76f8\u53cd\uff0c\u5728\u4e2d\u56fd\uff0c\u63a8\u9500\u6280\u5de7\u548c\u63a8\u9500\u5458\u53d7\u5230\u9ad8\u5ea6\u91cd\u89c6\u3002\u5546\u52a1\u4ee3\u7406\u53ef\u4ee5\u901a\u8fc7\u5b66\u4e60\u521d\u7ea7\u4e2d\u6587\u6765\u5efa\u7acb\u878d\u6d3d\u5173\u7cfb\u3001\u8868\u793a\u5c0a\u91cd\u5e76\u7ed9\u6f5c\u5728\u5ba2\u6237\u7559\u4e0b\u6df1\u523b\u5370\u8c61\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u6ca1\u6709\u63d0\u53ca\u4ee5\u4e0b\u56e0\u7d20\uff0c\u90a3\u4e48\u5bf9\u4e2d\u56fd\u7684\u5546\u4e1a\u5206\u6790\u5c31\u4e0d\u5b8c\u6574\uff1a <em>\u95dc\u4fc2<\/em>, the Chinese custom of drawing on personal networks, where business interactions can transform into friendships and vice versa.&nbsp; Businesspeople also tend to take a long-term and relationship-oriented perspective when making large business transactions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u4e2d\u56fdB2B\u8425\u9500\u524d\u666f<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u7531\u4e8e\u4e2d\u56fd\u7ecf\u6d4e\u6301\u7eed\u5feb\u901f\u589e\u957f\u3001\u6280\u672f\u4e0d\u65ad\u8fdb\u6b65\u3001\u5546\u4e1a\u73af\u5883\u65e5\u76ca\u590d\u6742\uff0cB2B \u8425\u9500\u5728\u4e2d\u56fd\u7684\u524d\u666f\u5341\u5206\u5149\u660e\u3002\u56e0\u6b64\uff0c\u968f\u7740\u4f01\u4e1a\u9002\u5e94\u65b0\u7684\u5e02\u573a\u73b0\u5b9e\u5e76\u5229\u7528\u65b0\u5174\u673a\u9047\uff0c\u4e2d\u56fd\u7684 B2B \u8425\u9500\u5c06\u8fdb\u4e00\u6b65\u53d1\u5c55\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u4e2d\u56fd B2B \u8425\u9500\u589e\u957f\u7684\u4e3b\u8981\u9a71\u52a8\u529b\u4e4b\u4e00\u662f\u6b63\u5728\u8fdb\u884c\u7684\u6570\u5b57\u5316\u8f6c\u578b\u3002\u968f\u7740\u4f01\u4e1a\u8d8a\u6765\u8d8a\u591a\u5730\u91c7\u7528\u6570\u5b57\u6280\u672f\uff0c\u8425\u9500\u548c\u9500\u552e\u7684\u65b0\u673a\u4f1a\u4e5f\u968f\u4e4b\u51fa\u73b0\u3002\u7535\u5b50\u5546\u52a1\u5e73\u53f0\u3001\u793e\u4ea4\u5a92\u4f53\u548c\u79fb\u52a8\u5e94\u7528\u7a0b\u5e8f\u7684\u589e\u957f\u9884\u8ba1\u5c06\u6301\u7eed\u4e0b\u53bb\uff0c\u4e3a B2B \u8425\u9500\u4eba\u5458\u63d0\u4f9b\u66f4\u591a\u6e20\u9053\u6765\u63a5\u89e6\u6f5c\u5728\u5ba2\u6237\u5e76\u4ea7\u751f\u9500\u552e\u7ebf\u7d22\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u6b64\u5916\uff0c\u672a\u6765\u5bf9\u5ba2\u6237\u4f53\u9a8c\u7684\u5173\u6ce8\u53ef\u80fd\u4f1a\u66f4\u52a0\u7a81\u51fa\u3002\u968f\u7740\u4e2d\u56fd B2B \u5ba2\u6237\u53d8\u5f97\u8d8a\u6765\u8d8a\u6311\u5254\uff0c\u8425\u9500\u4eba\u5458\u9700\u8981\u627e\u5230\u521b\u65b0\u7684\u65b9\u5f0f\u6765\u63d0\u4f9b\u4e2a\u6027\u5316\u3001\u4fbf\u6377\u3001\u65e0\u7f1d\u7684\u4f53\u9a8c\uff0c\u4ee5\u6ee1\u8db3\u6216\u8d85\u51fa\u4ed6\u4eec\u7684\u671f\u671b\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u6b64\u5916\uff0c\u968f\u7740\u4e2d\u56fd B2B \u8425\u9500\u4eba\u5458\u5bfb\u6c42\u63d0\u9ad8\u6548\u7387\u548c\u4f18\u5316\u8425\u9500\u6d3b\u52a8\u7684\u65b9\u6cd5\uff0c\u8425\u9500\u81ea\u52a8\u5316\u548c\u6570\u636e\u9a71\u52a8\u7b56\u7565\u7684\u91c7\u7528\u9884\u8ba1\u5c06\u4f1a\u589e\u52a0\u3002\u901a\u8fc7\u5229\u7528\u6570\u636e\u548c\u5206\u6790\uff0c\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u5ba2\u6237\uff0c\u66f4\u6709\u6548\u5730\u8c03\u6574\u8425\u9500\u5de5\u4f5c\uff0c\u5e76\u66f4\u51c6\u786e\u5730\u8ddf\u8e2a\u8425\u9500\u6d3b\u52a8\u7684\u7ed3\u679c\u3002<\/span><\/p>\n\n\n\n<p>B2B marketing in China is different from that in the West.&nbsp; Entering the Chinese B2B market is not easy, but the challenges are not insurmountable. Companies can successfully market their products and services in China once they better understand the local culture, emphasize business relationships, understand customer needs, and have a long-term perspective in mind.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5173\u4e8e SIS \u56fd\u9645<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">SIS International \u63d0\u4f9b\u5b9a\u91cf\u3001\u5b9a\u6027\u548c\u6218\u7565\u7814\u7a76\u3002\u6211\u4eec\u63d0\u4f9b\u51b3\u7b56\u6240\u9700\u7684\u6570\u636e\u3001\u5de5\u5177\u3001\u6218\u7565\u3001\u62a5\u544a\u548c\u89c1\u89e3\u3002\u6211\u4eec\u8fdb\u884c\u8bbf\u8c08\u3001\u8c03\u67e5\u3001\u7126\u70b9\u5c0f\u7ec4\u548c\u8bb8\u591a\u5176\u4ed6\u5e02\u573a\u7814\u7a76\u65b9\u6cd5\u548c\u65b9\u6cd5\u3002\u8bf7\u8054\u7cfb\u6211\u4eec\uff0c\u4e86\u89e3\u60a8\u7684\u4e0b\u4e00\u4e2a\u5e02\u573a\u7814\u7a76\u9879\u76ee\u3002<\/span><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\u4e2d\u56fd\u7ecf\u6d4e\u7684\u5feb\u901f\u589e\u957f\u548c\u5168\u7403\u5f71\u54cd\u529b\u7684\u4e0d\u65ad\u589e\u5f3a\u50ac\u751f\u4e86\u84ec\u52c3\u53d1\u5c55\u7684 B2B \u5e02\u573a\u3002\u4e2d\u56fd\u4e3a\u5e0c\u671b\u53c2\u4e0e B2B \u4ea4\u6613\u5e76\u6269\u5927\u5176\u5728\u8fd9\u4e2a\u5145\u6ee1\u6d3b\u529b\u7684\u5e02\u573a\u4e2d\u7684\u5f71\u54cd\u529b\u7684\u4f01\u4e1a\u63d0\u4f9b\u4e86\u5de8\u5927\u7684\u673a\u4f1a\u3002\u5982\u4eca\uff0c\u968f\u7740\u8d8a\u6765\u8d8a\u591a\u7684\u4f01\u4e1a\u8fdb\u5165\u4e2d\u56fd\u5e02\u573a\uff0c\u4e86\u89e3\u4e2d\u56fd B2B \u8425\u9500\u7684\u590d\u6742\u6027\u53d8\u5f97\u81f3\u5173\u91cd\u8981\u2026\u2026 <a title=\"\u4e2d\u56fd\u7684B2B\u8425\u9500\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/zh\/b2b-%e8%90%a5%e9%94%80%e4%b8%ad%e5%9b%bd\/\" aria-label=\"\u9605\u8bfb B2B Marketing in China\">\u91cc\u65af<\/a><\/p>","protected":false},"author":1,"featured_media":65708,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[298],"tags":[],"class_list":["post-24598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asia","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/posts\/24598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/comments?post=24598"}],"version-history":[{"count":7,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/posts\/24598\/revisions"}],"predecessor-version":[{"id":80979,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/posts\/24598\/revisions\/80979"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media\/65708"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media?parent=24598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/categories?post=24598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/tags?post=24598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}