{"id":19689,"date":"2016-01-18T01:48:04","date_gmt":"2016-01-18T01:48:04","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=19689"},"modified":"2025-09-16T22:49:31","modified_gmt":"2025-09-17T02:49:31","slug":"%e5%a6%82%e4%bd%95%e8%bf%9b%e8%a1%8c%e7%ab%9e%e4%ba%89%e5%88%86%e6%9e%90","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/zh\/%e5%a6%82%e4%bd%95%e8%bf%9b%e8%a1%8c%e7%ab%9e%e4%ba%89%e5%88%86%e6%9e%90\/","title":{"rendered":"\u8425\u9500\u4e2d\u7684\u7ade\u4e89\u5206\u6790"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-92daf5c8\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-92daf5c8\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-2.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"Strategy consulting (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n<h2>\u7ade\u4e89\u5206\u6790\u5728\u8425\u9500\u4e2d\u7684\u91cd\u8981\u6027<\/h2>\n<p>\u6bcf\u4e2a\u4f01\u4e1a\u90fd\u5e94\u8be5\u6301\u7eed\u8fdb\u884c\u8425\u9500\u7ade\u4e89\u5206\u6790\u3002 \u00a0<a href=\"https:\/\/www.entrepreneur.com\/encyclopedia\/competitive-analysis\" target=\"_blank\" rel=\"noopener\">\u5b83\u662f\u4ec0\u4e48\uff1f<\/a> \u4e3a\u4ec0\u4e48\u5b83\u5f88\u91cd\u8981\uff1f\u6709\u51e0\u4e2a\u539f\u56e0\u3002<\/p>\n<ul>\n<li>\u627e\u51fa\u8c01\u9500\u552e\u4e0e\u60a8\u76f8\u540c\u7c7b\u578b\uff08\u66ff\u4ee3\uff09\u4ea7\u54c1\u6216\u670d\u52a1\u3002<\/li>\n<li>\u53d1\u73b0\u8c01\u7684\u9500\u552e\u5bf9\u8c61\u4e0e\u4f60\u7684\u516c\u53f8\u76f8\u540c<\/li>\n<li>See if your competitors are developing new <a href=\"https:\/\/www.sisinternational.com\/zh\/%e4%b8%93%e4%b8%9a%e7%9f%a5%e8%af%86\/%e7%bb%8f%e9%aa%8c%e7%ae%80%e5%8e%86\/%e4%b8%aa%e4%ba%ba%e6%8a%a4%e7%90%86%e4%ba%a7%e5%93%81%e5%b8%82%e5%9c%ba%e8%b0%83%e6%9f%a5\/\" title=\"\u4e2a\u4eba\u62a4\u7406\u4ea7\u54c1\u5e02\u573a\u7814\u7a76\" data-wpil-monitor-id=\"9549\">products or exploring new markets<\/a> that compete with yours.<\/li>\n<li>Identify new or <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/sis-%e5%85%a8%e7%90%83%e5%a2%9e%e9%95%bf\/%e6%96%b0%e5%85%b4%e5%b8%82%e5%9c%ba%e6%88%98%e7%95%a5%e5%92%a8%e8%af%a2\/\" title=\"\u65b0\u5174\u5e02\u573a\u6218\u7565\u54a8\u8be2\" data-wpil-monitor-id=\"9550\">emerging companies that may enter your market<\/a> and begin to compete with you.<\/li>\n<li>Determine the market share and relative position of key players<\/li>\n<\/ul>\n<h2>\u5e94\u8be5\u5206\u6790\u54ea\u4e9b\u7ade\u4e89\u5bf9\u624b\uff1f\u5206\u6790\u5f97\u5982\u4f55\u8be6\u7ec6\uff1f<\/h2>\n<p>\u8fd9\u662f\u4e00\u4e2a\u9700\u8981\u56de\u7b54\u7684\u5173\u952e\u95ee\u9898\u3002<\/p>\n<p>\u7406\u60f3\u60c5\u51b5\u4e0b\uff0c\u4f60\u5e94\u8be5\u6df1\u5165\u5730\u8bc6\u522b\u548c\u7814\u7a76\u6bcf\u4e00\u4e2a\u56e0\u7d20\u3002<\/p>\n<p>\u4f46\u5b9e\u9645\u4e0a\uff0c\u8d44\u6e90\uff08\u9884\u7b97\u3001\u65f6\u95f4\uff09\u4f1a\u5c06\u7ade\u4e89\u5bf9\u8c61\u9650\u5236\u5728\u5c11\u6570\u51e0\u4e2a\uff0c\u8fd9\u4e9b\u5bf9\u8c61\u5e94\u8be5\u66f4\u8be6\u7ec6\u3001\u66f4\u9891\u7e41\u5730\u7814\u7a76\u3002\u5176\u4ed6\u5bf9\u8c61\u5e94\u8be5\u66f4\u80a4\u6d45\u5730\u3001\u66f4\u5c11\u5730\u8fdb\u884c\u76d1\u63a7\uff0c\u4e5f\u8bb8\u6bcf 1-2 \u5e74\u4e00\u6b21\u3002\u7559\u610f\u4efb\u4f55\u65b0\u5d1b\u8d77\u7684\u6f5c\u5728\u7ade\u4e89\u5bf9\u624b\u4e5f\u4e0d\u5931\u4e3a\u4e00\u4e2a\u597d\u4e3b\u610f\u3002<\/p>\n<p>\u5728\u9500\u552e\u4eba\u5458\u3001\u8425\u9500\u4eba\u5458\u548c\u5176\u4ed6\u4e3b\u8981\u4e3b\u7ba1\u7684\u5e2e\u52a9\u4e0b\uff0c\u60a8\u53ef\u4ee5\u521b\u5efa\u4e00\u4efd\u7ade\u4e89\u5bf9\u624b\u540d\u5355\u5e76\u5bf9\u5176\u8fdb\u884c\u6392\u540d\u3002\u770b\u770b\u54ea\u4e9b\u540d\u5b57\u6392\u5728\u540d\u5355\u7684\u9996\u4f4d\uff0c\u7136\u540e\u91cd\u70b9\u5173\u6ce8\u5b83\u4eec\u3002<\/p>\n<p>\u786e\u5b9a\u60a8\u9700\u8981\u4e86\u89e3\u7684\u5177\u4f53\u5185\u5bb9\u3002<\/p>\n<h2>\u6536\u96c6\u4fe1\u606f<\/h2>\n<p>Much information can be readily identified through secondary sources online, in print and trade publications, and at trade shows and conferences. Here are some examples of <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a6%86%e7%9b%96%e8%8c%83%e5%9b%b4\/%e6%ac%a7%e6%b4%b2\/%e8%8b%b1%e5%9b%bd%e5%88%a9%e7%89%a9%e6%b5%a6%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\" title=\"\u5229\u7269\u6d66\u5e02\u573a\u7814\u7a76 | \u82f1\u56fd\u7126\u70b9\u5c0f\u7ec4\u548c\u6570\u636e\u6536\u96c6\" data-wpil-monitor-id=\"9551\">data that can be readily collected<\/a>:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.sisinternational.com\/zh\/%e4%b8%93%e4%b8%9a%e7%9f%a5%e8%af%86\/%e8%a1%8c%e4%b8%9a\/%e5%b7%a5%e4%b8%9a%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\" title=\"\u5de5\u4e1a\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" data-wpil-monitor-id=\"9552\">Industry and\/or market<\/a> overview and trends<\/li>\n<li>Third-party <a href=\"https:\/\/www.sisinternational.com\/zh\/%e4%b8%93%e4%b8%9a%e7%9f%a5%e8%af%86\/%e8%a1%8c%e4%b8%9a\/%e6%8b%bc%e8%bd%a6%e8%a1%8c%e4%b8%9a%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\" title=\"\u62fc\u8f66\u5e02\u573a\u7814\u7a76\" data-wpil-monitor-id=\"9553\">share of market<\/a> \u62a5\u544a<\/li>\n<li>\u516c\u53f8\u5e74\u5ea6\u548c\u5b63\u5ea6\u62a5\u544a\u2014\u2014\u8d22\u52a1\u6570\u636e\u3001\u8bbe\u65bd\u6570\u91cf\u548c\u4f4d\u7f6e<\/li>\n<li>\u65b0\u95fb\u7a3f\u2014\u2014\u65b0\u4ea7\u54c1\u3001\u7ba1\u7406\u53d8\u52a8\u3001\u5408\u5e76\/\u6536\u8d2d<\/li>\n<li>\u4ea7\u54c1\u7ebf\u3001\u65b0\u589e\u5185\u5bb9<\/li>\n<li>\u6807\u4ef7\u3001\u6298\u6263\u3001\u4fc3\u9500\u4f18\u60e0<\/li>\n<li>\u5e7f\u544a\u5185\u5bb9\u3001\u5a92\u4f53\u6295\u653e\u53ca\u9884\u8ba1\u652f\u51fa<\/li>\n<li>\u5305\u88c5\u53d8\u5316\u2014\u2014\u5728\u8d38\u6613\u5c55\u4f1a\u6216\u96f6\u552e\u5e97\u89c2\u5bdf<\/li>\n<li>\u9500\u552e\u8d44\u6599\u2014\u2014\u56fe\u7247\u3001\u529f\u80fd\u3001\u5e94\u7528\u548c\u4f18\u52bf<\/li>\n<\/ul>\n<p>You can also get information about the <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e8%b0%83%e6%9f%a5%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\" title=\"\u8c03\u67e5\u5e02\u573a\u7814\u7a76\" data-wpil-monitor-id=\"9554\">market and individual competitors by surveying<\/a> people in your company:<\/p>\n<ul>\n<li>\u60a8\u7684\u9500\u552e\u4eba\u5458\u53ef\u80fd\u6bd4\u7ec4\u7ec7\u4e2d\u7684\u5176\u4ed6\u4eba\u66f4\u6709\u673a\u4f1a\u83b7\u5f97\u7ade\u4e89\u4fe1\u606f\u3002\u5ba2\u6237\u7ecf\u5e38\u5411\u9500\u552e\u4eba\u5458\u5c55\u793a\u9500\u552e\u8d44\u6599\u3001\u5408\u540c\u3001\u62a5\u4ef7\u4ee5\u53ca\u5176\u4ed6\u6709\u4ef7\u503c\u7684\u4fe1\u606f\u3002\u5728\u5c1d\u8bd5\u9500\u552e\u7684\u8fc7\u7a0b\u4e2d\uff0c\u4ed6\u4eec\u901a\u5e38\u4f1a\u4e86\u89e3\u7ade\u4e89\u5bf9\u624b\u7684\u4ea7\u54c1\u4f18\u52bf\u3001\u4f18\u52bf\u548c\u52a3\u52bf\u3002<\/li>\n<li>\u91d1\u878d\u540c\u4e8b\u5728\u5de5\u4f5c\u8fc7\u7a0b\u4e2d\u4f1a\u4e0e\u4f1a\u8ba1\u5e08\u3001\u5f8b\u5e08\u3001\u94f6\u884c\u5bb6\u548c\u5176\u4ed6\u4e13\u4e1a\u4eba\u58eb\u4f1a\u9762\uff0c\u4ed6\u4eec\u7684\u5de5\u4f5c\u8ba9\u4ed6\u4eec\u63a5\u89e6\u5230\u4e0d\u540c\u7684\u884c\u4e1a\u3001\u516c\u53f8\u3001\u4ea7\u54c1\u548c\u8d8b\u52bf\u3002\u56e0\u6b64\uff0c\u4ed6\u4eec\u53ef\u80fd\u4f1a\u542c\u5230\u503c\u5f97\u8fdb\u4e00\u6b65\u8c03\u67e5\u7684\u6d3b\u52a8\u6216\u4e8b\u4ef6\u3002\u6b64\u5916\uff0c\u4ed6\u4eec\u53ef\u80fd\u5bf9\u5f53\u524d\u6216\u6f5c\u5728\u7ade\u4e89\u5bf9\u624b\u7684\u5177\u4f53\u5c5e\u6027\u6709\u6240\u4e86\u89e3\u3002<\/li>\n<\/ul>\n<ul>\n<li>Other co-workers, through family and social interactions, may become exposed to competitive information. If they network online and offline with others in their industry area fellow employees may hear about something that appears to be an isolated case or simply a rumor. But if you hear the same information from multiple sources, it is certainly worth exploring.<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>\u9664\u975e\u7b7e\u7f72\u4e86\u7ade\u4e1a\u7981\u6b62\u534f\u8bae\uff0c\u5426\u5219\u7ade\u4e89\u5bf9\u624b\u7684\u524d\u96c7\u5458\u53ef\u4ee5\u63d0\u4f9b\u6709\u5173\u4ee5\u4e0b\u65b9\u9762\u7684\u4fe1\u606f\uff1a\u7ade\u4e89\u5bf9\u624b\u7684\u65b0\u4ea7\u54c1\u5f00\u53d1\u3001\u8425\u9500\u7b56\u7565\uff0c\u751a\u81f3\u662f\u5f00\u8bbe\u6216\u5173\u95ed\u5de5\u5382\u7684\u8ba1\u5212\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2>\u8fdb\u884c\u7814\u7a76<\/h2>\n<p>If you cannot gather all you need via secondary or desk research, then use primary <a href=\"https:\/\/www.sisinternational.com\/zh\/sampling-techniques-in-qualitative-research-the-complete-guide-to-choosing-the-right-method\/\" title=\"Sampling Techniques in Qualitative Research: The Complete Guide to Choosing the Right Method\" data-wpil-monitor-id=\"9548\">research &#8212; with quantitative or qualitative methods<\/a> such as surveys or focus groups among your customers and prospects and (even) your competitors.<\/p>\n<p>\u5c1d\u8bd5\u63d0\u51fa\u4e00\u4e9b\u53ef\u4ee5\u8fdb\u884c\u5206\u6790\u7684\u95ee\u9898\uff0c\u4ee5\u4fbf\u63d0\u4f9b\u53ef\u4ee5\u91c7\u53d6\u884c\u52a8\u7684\u7ade\u4e89\u60c5\u62a5\u3002\u4f8b\u5982\uff0c\u8be2\u95ee\uff1a<\/p>\n<ul>\n<li>\u4ed6\u4eec\u7684\u4e3b\u8981\u76ee\u6807\u662f\u4ec0\u4e48\uff1f<\/li>\n<li>\u4ed6\u4eec\u6709\u591a\u5c11\u4e2a\u987e\u5ba2\uff1f<\/li>\n<li>\u4ed6\u4eec\u6b63\u5728\u6269\u5f20\u5417\uff08\u5f00\u8bbe\u65b0\u529e\u4e8b\u5904\u6216\u62db\u8058\u65b0\u5458\u5de5\uff09\uff1f<\/li>\n<li>\u54ea\u4e9b\u7279\u8d28\u4f7f\u4f60\u4e0e\u7ade\u4e89\u5bf9\u624b\u4e0d\u540c\uff1f\uff08\u4ee5\u4e0b\u662f\u4e00\u4e9b\u4f8b\u5b50\uff1a\uff09<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>\u4ef7\u683c<\/li>\n<li>\u8d28\u91cf<\/li>\n<li>\u53ef\u9760\u6027<\/li>\n<li>\u4ef7\u503c<\/li>\n<li>\u56fe\u50cf<\/li>\n<li>\u54c1\u724c\u8ba4\u77e5\u5ea6<\/li>\n<li>\u5ba2\u6237\u5173\u7cfb<\/li>\n<li>\u5730\u70b9<\/li>\n<li>\u65b9\u4fbf<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\u7136\u540e\u521b\u5efa\u4e00\u4e2a\u6a21\u677f\u6216\u7c7b\u4f3c\u7684\u6846\u67b6\uff0c\u6240\u6709\u53d1\u73b0\u90fd\u53ef\u4ee5\u8f7b\u677e\u5730\u653e\u5165\u5176\u4e2d\u5e76\u8fdb\u884c\u68c0\u67e5\u3002\u5206\u6790\u4e0d\u9700\u8981\u5f88\u590d\u6742\uff0c\u800c\u4e14\u67d0\u4e9b\u7ed3\u679c\u5e94\u8be5\u4f1a\u8131\u9896\u800c\u51fa\uff0c\u4f8b\u5982\u60a8\u7684\u4ea7\u54c1\u5728\u8d28\u91cf\u65b9\u9762\u83b7\u5f97\u4e86\u7b2c\u4e8c\u9ad8\u7684\u8bc4\u7ea7\uff0c\u7ade\u4e89\u5bf9\u624b\u6b63\u5728\u63d0\u4f9b\u7279\u522b\u4fc3\u9500\u4f18\u60e0\uff0c\u53e6\u4e00\u4e2a\u7ade\u4e89\u5bf9\u624b\u4e3a\u5176\u4ea7\u54c1\u6dfb\u52a0\u4e86\u65b0\u529f\u80fd\u3002<\/p>\n<table border=\"1\" width=\"100%\" cellspacing=\"2\" cellpadding=\"1\" align=\"center\">\n<tbody>\n<tr>\n<td colspan=\"6\" align=\"center\" height=\"30\">\n<h3>\u7ade\u4e89\u5206\u6790<\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u4f60<\/td>\n<td align=\"left\" height=\"30\">\u7ade\u4e89\u5bf9\u624b 1<\/td>\n<td align=\"left\" height=\"30\">\u7ade\u4e89\u5bf9\u624b 2<\/td>\n<td align=\"left\" height=\"30\">\u7ade\u4e89\u5bf9\u624b 3<\/td>\n<td align=\"left\" height=\"30\">ETC\u3002<\/td>\n<\/tr>\n<tr>\n<td align=\"left\" height=\"30\">\u7ade\u4e89\u5bf9\u624b\u7684\u7279\u70b9\uff1a<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<\/tr>\n<tr>\n<td align=\"left\" height=\"30\">\u8d28\u91cf<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<\/tr>\n<tr>\n<td align=\"left\" height=\"30\">\u4ef7\u683c<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<\/tr>\n<tr>\n<td align=\"left\" height=\"30\">\u4ef7\u503c<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<\/tr>\n<tr>\n<td align=\"left\" height=\"30\">\u540d\u58f0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<\/tr>\n<tr>\n<td align=\"left\" height=\"30\">ETC\u3002<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<td align=\"left\" height=\"30\">\u00a0<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>\u6700\u540e\u7684\u8003\u8651<\/h2>\n<ul>\n<li>\u6df1\u5165\u7684\u7ade\u4e89\u5206\u6790\u5c06\u4e3a\u60a8\u63d0\u4f9b\u4ee5\u4e0b\u4fe1\u606f\uff1a<\/li>\n<\/ul>\n<ul>\n<li>\u4e86\u89e3\u73b0\u6709\u548c\u6f5c\u5728\u5ba2\u6237\u5982\u4f55\u8bc4\u4ef7\u7ade\u4e89\u5bf9\u624b\u3002<\/li>\n<li>\u8bc6\u522b\u6bcf\u4e2a\u7ade\u4e89\u5bf9\u624b\u7684\u4f18\u52bf\u548c\u52a3\u52bf\u7684\u5de5\u5177\u3002<\/li>\n<\/ul>\n<p>With this information, you can better develop strategies to position your company and its <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e6%88%98%e7%95%a5%e5%92%a8%e8%af%a2\/%e6%9c%80%e5%b0%8f%e5%8f%af%e8%a1%8c%e4%ba%a7%e5%93%81%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\" title=\"\u6700\u5c0f\u53ef\u884c\u4ea7\u54c1\u5e02\u573a\u7814\u7a76\" data-wpil-monitor-id=\"9555\">products in your market<\/a>.<\/p>\n<ul>\n<li>\u4f7f\u7ade\u4e89\u5206\u6790\u6210\u4e3a\u4e00\u4e2a\u6301\u7eed\u7684\u3001\u7cfb\u7edf\u7684\u8fc7\u7a0b\uff0c\u4ee5\u968f\u65f6\u4e86\u89e3\u60a8\u7684\u884c\u4e1a\u548c\u7ade\u4e89\u5bf9\u624b\uff0c\u5e76\u4f5c\u4e3a\u4e00\u79cd\u673a\u5236\uff0c\u786e\u4fdd\u7ec4\u7ec7\u4e2d\u7684\u9002\u5f53\u4eba\u5458\u968f\u65f6\u4e86\u89e3\u60c5\u51b5\u3002<\/li>\n<\/ul>\n<ul>\n<li>\u901a\u5e38\uff0c\u9009\u62e9\u4e00\u5bb6\u5ba2\u89c2\u4e13\u4e1a\u7684\u7b2c\u4e09\u65b9\u516c\u53f8\u8fdb\u884c\u90e8\u5206\u4e8c\u7ea7\u548c\u5168\u90e8\u4e00\u7ea7\u7814\u7a76\u4f1a\u66f4\u6709\u6548\u7387\u3002\u7406\u60f3\u60c5\u51b5\u4e0b\uff0c\u8fd9\u6837\u7684\u516c\u53f8\u4e0d\u4ec5\u7cbe\u901a\u60a8\u7684\u884c\u4e1a\uff0c\u8fd8\u7cbe\u901a\u6700\u5927\u5316\u6570\u636e\u6536\u96c6\u3001\u5206\u6790\u548c\u5448\u73b0\u6240\u9700\u7684\u6280\u672f\u3002<\/li>\n<\/ul>\n<h2><a href=\"https:\/\/www.sisinternational.com\/zh\/about-sis\/contact-sis-international-market-research\/\">\u8bf7\u8054\u7cfb\u6211\u4eec\uff0c\u8fdb\u884c\u60a8\u7684\u4e0b\u4e00\u4e2a\u8425\u9500\u7ade\u4e89\u5206\u6790\u9879\u76ee\u3002<\/a><\/h2>\n<p>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>\u6bcf\u4e2a\u4f01\u4e1a\u90fd\u5e94\u8be5\u6301\u7eed\u8fdb\u884c\u7ade\u4e89\u5206\u6790\u3002\u539f\u56e0\u5982\u4e0b\u3002<\/p>","protected":false},"author":1,"featured_media":62545,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[302],"tags":[],"class_list":["post-19689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thought-leadership","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"uagb_featured_image_src":{"full":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-2.jpg",1456,816,false],"thumbnail":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-2-150x150.jpg",150,150,true],"medium":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-2-300x168.jpg",300,168,true],"medium_large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-2-768x430.jpg",768,430,true],"large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-2-1024x574.jpg",1024,574,true],"1536x1536":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-2.jpg",1456,816,false],"2048x2048":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-2.jpg",1456,816,false],"trp-custom-language-flag":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-2-18x10.jpg",18,10,true]},"uagb_author_info":{"display_name":"Ruth Stanat","author_link":"https:\/\/www.sisinternational.com\/zh\/author\/expert\/"},"uagb_comment_info":0,"uagb_excerpt":"Every business should be doing competitive analysis on an ongoing basis. There are several reasons why.","_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/posts\/19689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/comments?post=19689"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/posts\/19689\/revisions"}],"predecessor-version":[{"id":81591,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/posts\/19689\/revisions\/81591"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media\/62545"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media?parent=19689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/categories?post=19689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/tags?post=19689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}