{"id":19604,"date":"2016-01-17T22:48:57","date_gmt":"2016-01-17T22:48:57","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=19604"},"modified":"2026-01-26T18:50:40","modified_gmt":"2026-01-26T23:50:40","slug":"b2b%e5%93%81%e7%89%8c%e5%ae%9a%e4%bd%8d%e8%bf%bd%e8%b8%aa","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/zh\/b2b%e5%93%81%e7%89%8c%e5%ae%9a%e4%bd%8d%e8%bf%bd%e8%b8%aa\/","title":{"rendered":"B2B\u5e02\u573a\u5b9a\u4f4d\u4e0e\u54c1\u724c\u7814\u7a76"},"content":{"rendered":"<p><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-a26b62ff\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-a26b62ff\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-1.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"Focus group &amp; meeting (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">B2B \u54c1\u724c\u6218\u7565\u6709\u4e24\u79cd\u7406\u5ff5\u3002 <\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">\u4e00\u4e9b\u4eba\u8ba4\u4e3a\uff0c\u4f01\u4e1a\u6216\u4ea7\u54c1\u7684\u54c1\u724c\u548c\u5b9a\u4f4d\u5bf9\u589e\u52a0\u9500\u552e\u91cf\u548c\u5e02\u573a\u4efd\u989d\u8d21\u732e\u6700\u5927\u3002 <\/span>\u5176\u4ed6\u4eba\u5219\u8ba4\u4e3a\u521b\u65b0\u548c\u4ea7\u54c1\u6539\u8fdb\u662f\u6210\u529f\u7684\u5173\u952e\u3002<\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">\u867d\u7136\u5b9a\u671f\u8ddf\u8e2a\u8fd9\u4e9b\u56e0\u7d20\u53ef\u4ee5\u9610\u660e\u8fd9\u4e00\u4e89\u8bba\uff0c\u4f46\u8bb8\u591a\u516c\u53f8\u6839\u672c\u4e0d\u91c7\u7528\u8fd9\u79cd\u6280\u672f\u3002<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">\u54c1\u724c\u5316\u7684\u5fc5\u7136\u7ed3\u679c\u662f <b>\u54c1\u724c\u610f\u8bc6<\/b>. \u5728 B2B \u4e16\u754c\u4e2d\uff0c\u54c1\u724c\u540d\u79f0\u5bf9\u8d2d\u4e70\u51b3\u7b56\u7684\u5f71\u54cd\u7a0b\u5ea6\u5c1a\u4e0d\u786e\u5b9a\u3002\u5f53\u9700\u8981\u91c7\u8d2d\u4ea7\u54c1\u548c\u670d\u52a1\u65f6\uff0c\u901a\u5e38\u4f1a\u5217\u51fa\u4e00\u7cfb\u5217\u5fc5\u987b\u6ee1\u8db3\u7684\u6807\u51c6\uff0c\u8fd9\u4e9b\u6807\u51c6\u901a\u5e38\u4f1a\u7eb3\u5165\u63d0\u6848\u4e2d\uff0c\u7136\u540e\u53d1\u9001\u7ed9\u591a\u4e2a\u4f9b\u5e94\u5546\u8fdb\u884c\u6295\u6807\u3002\u5982\u679c\u6ee1\u8db3\u5927\u591a\u6570\u6216\u6240\u6709\u57fa\u672c\u8981\u6c42\uff0c\u4ef7\u683c\u53ef\u80fd\u4f1a\u80dc\u8fc7\u54c1\u724c\u540d\u79f0\u6210\u4e3a\u51b3\u5b9a\u6027\u56e0\u7d20\uff0c\u5c24\u5176\u662f\u5f53\u8be5\u7269\u54c1\u88ab\u89c6\u4e3a\u201c\u5546\u54c1\u201d\u65f6\u3002 <\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">\u6709\u8bc1\u636e\u8868\u660e\uff0c\u53cd\u590d\u63a5\u89e6\u67d0\u4e2a\u54c1\u724c\u540d\u79f0\u53ef\u4ee5\uff08\u6f5c\u610f\u8bc6\u5730\uff1f\uff09\u5f71\u54cd\u4eba\u4eec\u5bf9\u8be5\u54c1\u724c\u7684\u9009\u62e9\uff0c\u800c\u4e0d\u662f\u9009\u62e9\u77e5\u540d\u5ea6\u8f83\u4f4e\u6216\u4e0d\u77e5\u540d\u7684\u7ade\u4e89\u5bf9\u624b\u3002\u7531\u4e8e B2B \u5e02\u573a\u7684\u7814\u7a76\u62a5\u544a\u8f83\u5c11\uff0c\u56e0\u6b64\u5c1a\u4e0d\u6e05\u695a\u54c1\u724c\u63a8\u5e7f\u662f\u5426\u50cf\u5728 B2C \u73af\u5883\u4e2d\u4e00\u6837\u6709\u6548\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4ec0\u4e48\u662f\u54c1\u724c\u7814\u7a76\uff1f<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.sisinternational.com\/zh\/%e9%9c%87%e6%92%bc%e5%b9%bf%e5%91%8a%e5%92%8c%e9%9c%87%e6%92%bc%e8%90%a5%e9%94%80\/\" title=\"\u9707\u64bc\u5e7f\u544a\u548c\u9707\u64bc\u8425\u9500\"  data-wpil-monitor-id=\"1986\">Branding research<\/a> is a specialized facet of market research aiming to understand, evaluate, and craft a brand&#8217;s image. It tries to unlock a brand&#8217;s unique proposition, and how it resonates with its target audience.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u54c1\u724c\u7814\u7a76\u6536\u96c6\u3001\u5206\u6790\u548c\u89e3\u8bfb\u4e0e\u54c1\u724c\u5728\u5e02\u573a\u4e0a\u7684\u8ba4\u77e5\u3001\u8868\u73b0\u3001\u77e5\u540d\u5ea6\u548c\u5dee\u5f02\u5316\u76f8\u5173\u7684\u6570\u636e\u3002\u5b83\u4e0d\u4ec5\u9650\u4e8e\u5fbd\u6807\u548c\u6807\u8bed\uff0c\u8fd8\u6df1\u5165\u63a2\u7a76\u54c1\u724c\u5982\u4f55\u5728\u60c5\u611f\u548c\u5fc3\u7406\u4e0a\u4e0e\u6d88\u8d39\u8005\u5efa\u7acb\u8054\u7cfb\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u54c1\u724c\u7814\u7a76\u53ef\u4ee5\u91c7\u7528\u591a\u79cd\u65b9\u6cd5\uff0c\u4ece\u8c03\u67e5\u548c\u7126\u70b9\u5c0f\u7ec4\u5230\u6df1\u5165\u8bbf\u8c08\u548c\u89c2\u5bdf\u7814\u7a76\u3002\u9009\u62e9\u7684\u65b9\u6cd5\u901a\u5e38\u53d6\u51b3\u4e8e\u7814\u7a76\u76ee\u6807\u548c\u6240\u9700\u7684\u6d1e\u5bdf\u6df1\u5ea6\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u6b64\u5916\uff0c\u5b83\u8fd8\u53ef\u4ee5\u7528\u4e8e\u591a\u79cd\u7528\u9014\uff1a<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>\u54c1\u724c\u5ba1\u8ba1\uff1a <\/b>Understanding the current <a href=\"https:\/\/www.sisinternational.com\/zh\/b2b%e4%ba%a7%e5%93%81%e5%ae%9a%e4%bd%8d%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\" title=\"B2B\u4ea7\u54c1\u5b9a\u4f4d\u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"1449\">position of the brand in the market<\/a>.<\/span><\/li>\n\n\n\n<li><b>\u7ade\u4e89\u5206\u6790\uff1a <\/b><span style=\"font-weight: 400;\">\u8bc4\u4f30\u8be5\u54c1\u724c\u4e0e\u7ade\u4e89\u5bf9\u624b\u76f8\u6bd4\u7684\u8868\u73b0\u3002<\/span><\/li>\n\n\n\n<li><b>\u54c1\u724c\u5ef6\u4f38\uff1a <\/b><span style=\"font-weight: 400;\">\u63a2\u7d22\u5c06\u54c1\u724c\u62d3\u5c55\u5230\u65b0\u9886\u57df\u6216\u65b0\u4ea7\u54c1\u7684\u673a\u4f1a\u3002<\/span><\/li>\n\n\n\n<li><b>\u54c1\u724c\u91cd\u5851\uff1a <\/b><span style=\"font-weight: 400;\">\u786e\u5b9a\u54c1\u724c\u6539\u9769\u7684\u5fc5\u8981\u6027\u548c\u6f5c\u5728\u7b56\u7565\u3002<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">\u2026 \u4ee5\u53ca\u66f4\u591a\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5b83\u4e3a\u4ec0\u4e48\u5982\u6b64\u91cd\u8981\uff1f<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u54c1\u724c\u7814\u7a76\u4e3a\u4f01\u4e1a\u63d0\u4f9b\u4e86\u6709\u5173\u5176\u54c1\u724c\u5728\u5e02\u573a\u4e0a\u7684\u4f18\u52bf\u3001\u52a3\u52bf\u3001\u673a\u9047\u548c\u5a01\u80c1\u7684\u5b9d\u8d35\u89c1\u89e3\u3002\u5b83\u5145\u5f53\u54c1\u724c\u7684\u6307\u5357\u9488\uff0c\u786e\u4fdd\u4e0e\u76ee\u6807\u53d7\u4f17\u7684\u4ef7\u503c\u89c2\u3001\u613f\u671b\u548c\u9700\u6c42\u4fdd\u6301\u4e00\u81f4\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u6700\u65b0\u5e7f\u544a\u662f\u5426\u5f15\u8d77\u4e86\u89c2\u4f17\u7684\u5171\u9e23\uff1f\u65b0\u6807\u5fd7\u662f\u5426\u4f20\u8fbe\u4e86\u54c1\u724c\u7684\u7cbe\u9ad3\uff1f\u8fd9\u4e9b\u5173\u952e\u95ee\u9898\u5728\u8fd9\u91cc\u627e\u5230\u4e86\u7b54\u6848\u2014\u2014\u54c1\u724c\u7814\u7a76\u5145\u5f53\u4e86\u4e00\u4e2a\u6301\u7eed\u7684\u53cd\u9988\u5faa\u73af\uff0c\u4e3a\u4f01\u4e1a\u63d0\u4f9b\u4e86\u591a\u79cd\u597d\u5904\uff0c\u5305\u62ec\uff1a&nbsp;<\/span><\/p>\n\n\n\n<p><b>\u2022 \u6df1\u5165\u4e86\u89e3\u6d88\u8d39\u8005\uff1a <\/b>It helps <a href=\"https:\/\/www.sisinternational.com\/zh\/packagings-role-in-brand-trust-why-your-box-matters-more-than-you-think\/\" title=\"Packaging&#8217;s Role in Brand Trust: Why Your Box Matters More Than You Think\"  data-wpil-monitor-id=\"1483\">brands discern not just what consumers think<\/a> about them, but also why they feel a certain way. This rich context aids in creating messages that resonate on a personal level.<\/span><\/p>\n\n\n\n<p><b>\u2022 \u98ce\u9669\u7f13\u89e3\uff1a<\/b><span style=\"font-weight: 400;\"> \u7814\u7a76\u53ef\u4ee5\u4f5c\u4e3a\u8bd5\u9a8c\u573a\u3002\u901a\u8fc7\u8bc4\u4f30\u521d\u6b65\u53cd\u5e94\uff0c\u54c1\u724c\u53ef\u4ee5\u9884\u5148\u53d1\u73b0\u6f5c\u5728\u7684\u9677\u9631\u548c\u6210\u529f\u4e4b\u5904\uff0c\u5e76\u636e\u6b64\u4f18\u5316\u7b56\u7565\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u8ffd\u8e2a\u54c1\u724c\u5065\u5eb7\u72b6\u51b5\uff1a<\/b><span style=\"font-weight: 400;\"> \u54c1\u724c\u7814\u7a76\u662f\u54c1\u724c\u7684\u5b9a\u671f\u5065\u5eb7\u68c0\u67e5\u3002\u901a\u8fc7\u76d1\u6d4b\u54c1\u724c\u56de\u5fc6\u7387\u3001\u77e5\u540d\u5ea6\u548c\u5fe0\u8bda\u5ea6\u7b49\u5173\u952e\u7ee9\u6548\u6307\u6807\uff0c\u4f01\u4e1a\u53ef\u4ee5\u91c7\u53d6\u4e3b\u52a8\u63aa\u65bd\u6765\u57f9\u80b2\u548c\u5de9\u56fa\u5176\u54c1\u724c\u5730\u4f4d\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u7ade\u4e89\u4f18\u52bf\uff1a <\/b><span style=\"font-weight: 400;\">\u901a\u8fc7\u6df1\u5165\u4e86\u89e3\u72ec\u7279\u7684\u9500\u552e\u4e3b\u5f20\u548c\u5dee\u5f02\u5316\u56e0\u7d20\uff0c\u54c1\u724c\u53ef\u4ee5\u5b9a\u4f4d\u81ea\u5df1\u72ec\u7279\u7684\u5730\u65b9\uff0c\u5438\u5f15\u6f5c\u5728\u5ba2\u6237\u7684\u76ee\u5149\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u6218\u7565\u51b3\u7b56\uff1a <\/b><span style=\"font-weight: 400;\">\u51b3\u7b56\u8005\u53ef\u4ee5\u66f4\u6709\u4fe1\u5fc3\u5730\u5236\u5b9a\u6218\u7565\u3002\u5b83\u63d0\u4f9b\u4e86\u8def\u7ebf\u56fe\uff0c\u6307\u51fa\u4f55\u65f6\u63a8\u8fdb\u3001\u4f55\u65f6\u8f6c\u53d8\u3001\u4f55\u65f6\u6682\u505c\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\"><span class=\"s1\">B2B\u5e02\u573a\u5b9a\u4f4d<\/span><\/h2>\n\n\n\n<p class=\"p2\"><span class=\"s1\">\u54c1\u724c\u5e94\u5728\u5e02\u573a\u4e2d\u5b9a\u4f4d\uff0c\u4ee5\u4fbf\u5728\u4e00\u4e2a\u6216\u591a\u4e2a\u5c5e\u6027\u4e0a\u4e0e\u5176\u7ade\u4e89\u5bf9\u624b\u6709\u660e\u663e\u7684\u533a\u522b\uff0c\u4f8b\u5982\uff0c\u5b83\u662f\u505a\u4ec0\u4e48\u7684\uff1f<span class=\"Apple-converted-space\">&nbsp; <\/span>\u5b83\u7ed9\u4eba\u4ec0\u4e48\u611f\u89c9\uff1f\u5b83\u5728\u4ef7\u683c\u548c\u8d28\u91cf\u4e0a\u5904\u4e8e\u4ec0\u4e48\u4f4d\u7f6e\uff1f<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">\u56e0\u6b64\uff0c\u8425\u9500\u5de5\u4f5c\u5e94\u4fa7\u91cd\u4e8e\u8ba9\u5e02\u573a\u4e86\u89e3\u60a8\u7684\u516c\u53f8\u6216\u4ea7\u54c1\u7684\u72ec\u7279\u5730\u4f4d\u548c\u4f18\u52bf\u3002\u4ee5\u4e0b\u662f\u51e0\u4e2a\u4f8b\u5b50\uff1a<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">\u7efc\u5408\u7684\u3001\u591a\u6e20\u9053\u7684\u65b9\u6cd5\uff0c\u5c06\u4f20\u7edf\u5a92\u4f53\u4e0e\u65b0\u5a92\u4f53\u4ee5\u53ca\u4e92\u52a8\u7684\u793e\u4ea4\u7f51\u7ad9\u76f8\u7ed3\u5408\uff0c\u53ef\u4ee5\u6210\u4e3a\u63a5\u89e6\u6f5c\u5728\u5ba2\u6237\u548c\u5ba2\u6237\u7684\u6709\u6548\u624b\u6bb5\u3002<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">\u7535\u5b50\u90ae\u4ef6\u3001\u6570\u5b57\u548c\u793e\u4ea4\u5a92\u4f53\u3001SEO\u3001SEM\u3001\u7f51\u7ad9\u548c\u535a\u5ba2\u7684\u4e0d\u540c\u7528\u9014\u90fd\u53ef\u4ee5\u901a\u8fc7\u5404\u81ea\u72ec\u7279\u7684\u4fe1\u606f\u4f20\u8fbe\u7ed9\u7279\u5b9a\u7684\u76ee\u6807\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p5\"><span class=\"s1\">B2B\u54c1\u724c\u8ffd\u8e2a<\/span><\/h2>\n\n\n\n<p class=\"p6\"><span class=\"s1\">When setting up a <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/b2b%e5%93%81%e7%89%8c%e7%9f%a5%e5%90%8d%e5%ba%a6%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\" title=\"B2B \u54c1\u724c\u8ba4\u77e5\u5ea6\u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"2293\">brand tracking research<\/a> study, consider these important criteria \u2013 <\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\u8861\u91cf\u4ec0\u4e48\uff08\u4f8b\u5982 % \u54c1\u724c\u8ba4\u77e5\u5ea6\u3001\u5bf9\u54c1\u724c\u7684\u6001\u5ea6\u3001# \u6f5c\u5728\u5ba2\u6237\u6570\u91cf\u3001\u6bcf\u6761\u6f5c\u5728\u5ba2\u6237\u6210\u672c\u3001\u6210\u4ea4\u7387\u3001\u7f8e\u5143\u9500\u552e\u989d\uff09 <\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u5982\u4f55\u6d4b\u91cf<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u6d4b\u91cf\u9891\u7387\uff08\u5373\u6bcf\u5e74\u3001\u6bcf\u5b63\u5ea6\u3001\u6bcf\u9694\u4e00\u5e74\uff09<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p9\"><span class=\"s4\">\u8fd9 <\/span><span class=\"s5\">\u6307\u6807<\/span><span class=\"s4\"> \u6240\u9009\u54c1\u724c\u5e94\u5177\u6709\u54c1\u724c\u5b9e\u529b\u548c\u5730\u4f4d\u7684\u5173\u952e\u6307\u6807\uff0c\u4ee5\u53ca\u6f5c\u5728\u4e70\u5bb6\u6216\u5f71\u54cd\u8005\u7684\u8003\u8651\u56e0\u7d20\u3002 <span class=\"Apple-converted-space\">&nbsp; <\/span><\/span><span class=\"s1\">\u5982\u679c\u4e0d\u8ddf\u8e2a\u6b63\u786e\u7684\u6307\u6807\uff0cB2B \u8425\u9500\u4eba\u5458\u5c31\u5f88\u96be\u5c55\u793a\u4efb\u4f55\u6295\u8d44\u56de\u62a5\u7387\uff0c\u4e5f\u5f88\u96be\u5411\u9ad8\u5c42\u7ba1\u7406\u4eba\u5458\u8bc1\u660e\u81ea\u5df1\u7684\u4ef7\u503c\u3002<\/span><\/p>\n\n\n\n<p class=\"p9\"><span class=\"s1\">\u56e0\u6b64\uff0c\u5f00\u53d1\u4e00\u4e2a <\/span><span class=\"s6\">\u6c11\u610f\u8c03\u67e5<\/span><span class=\"s1\"> \u5e26\u6709\u95ee\u9898\u7684\u8c03\u67e5\u5de5\u5177\u5c06\u544a\u8bc9\u4f60\u4f60\u7684\u54c1\u724c\u7684\u77e5\u540d\u5ea6\u3001\u8ba4\u77e5\u5ea6\u3001\u53d7\u6b22\u8fce\u7a0b\u5ea6\u7b49\uff0c\u4ee5\u53ca\u4e0e\u4e3b\u8981\u7ade\u4e89\u5bf9\u624b\u76f8\u6bd4\u5982\u4f55\u3002\u8ddf\u8e2a\u7814\u7a76\u4e0d\u540c\u4e8e\u8bb8\u591a\u5176\u4ed6\u7c7b\u578b\u7684\u7814\u7a76\uff0c\u56e0\u4e3a\u5b83\u65e8\u5728\u8fdb\u884c\u591a\u6b21\uff0c\u5e76\u4e14\u53d8\u5316\u6b21\u6570\u6700\u5c11\u3002\u56e0\u6b64\uff0c\u5728\u7f16\u5199\u95ee\u9898\u65f6\u8981\u7279\u522b\u8003\u8651\u8fd9\u4e00\u70b9\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">\u5982\u4f55\u8fdb\u884c\u54c1\u724c\u8ffd\u8e2a\u7814\u7a76<\/span><\/h2>\n\n\n\n<p class=\"p6\"><span class=\"s1\"><a href=\"https:\/\/www.sisinternational.com\/zh\/%e5%88%a9%e7%94%a8-b2b-%e5%b8%82%e5%9c%ba%e7%9a%84%e8%ae%a4%e7%9f%a5\/\" title=\"B2B\u5229\u76ca\u76f8\u5173\u8005\u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"2692\">Brand tracking research<\/a> should include a representative sample of your prospects. This way, you will learn how your brand is perceived among potential customers as well as existing ones. <\/span><\/p>\n\n\n\n<p class=\"p6\"><span class=\"s1\">\u5c1d\u8bd5\u83b7\u53d6\u8db3\u591f\u5927\u7684\u6837\u672c\u91cf\uff0c\u4ee5\u4fbf\u968f\u65f6\u95f4\u8ddf\u8e2a\u7684\u5dee\u5f02\u771f\u6b63\u6709\u610f\u4e49\u3002<span class=\"Apple-converted-space\">&nbsp; <\/span>This may present a challenge if the total market is relatively small or hard to reach. In such cases, the resources and experience of a professional third-party <a href=\"https:\/\/www.sisinternational.com\/zh\/%e4%b8%93%e4%b8%9a%e7%9f%a5%e8%af%86\/%e8%a1%8c%e4%b8%9a\/%e6%9e%81%e7%ab%af%e4%ba%ba%e6%a0%bc%e7%a0%94%e7%a9%b6\/\" title=\"\u6781\u7aef\u4eba\u683c\u7814\u7a76\"  data-wpil-monitor-id=\"3376\">research firm can be extremely<\/a> helpful.<\/span><\/p>\n\n\n\n<p class=\"p9\"><span class=\"s1\">\u9664\u4e86\u90ae\u4ef6\u3001\u5728\u7ebf\u6216\u7535\u8bdd\u8c03\u67e5\u5916\uff0c\u8fd8\u53ef\u4ee5\u901a\u8fc7\u4ee5\u4e0b\u65b9\u5f0f\u8fdb\u884c\u53e6\u4e00\u79cd\u8ddf\u8e2a\uff08\u4f8b\u5982\u8d38\u6613\u5c55\u7ebf\u7d22\uff09 <\/span><span class=\"s6\">\u8425\u9500\u81ea\u52a8\u5316\u8f6f\u4ef6<\/span><span class=\"s1\"> \u53ef\u4ee5\u8ddf\u8e2a\u6f5c\u5728\u5ba2\u6237\u5728\u6574\u4e2a\u9500\u552e\u5468\u671f\u5185\u91c7\u53d6\u7684\u884c\u52a8\u3002\u8fd9\u6837\u60a8\u5c31\u53ef\u4ee5\u770b\u5230\u54ea\u4e9b\u4e8b\u4ef6\u6216\u6d88\u606f\u53ef\u4ee5\u5e26\u6765\u66f4\u9ad8\u8d28\u91cf\u7684\u6f5c\u5728\u5ba2\u6237\u548c\u8f6c\u5316\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p9\"><span class=\"s1\">\u8ffd\u8e2a\u9891\u7387<\/span><\/h2>\n\n\n\n<p class=\"p6\"><span class=\"s1\">\u91cd\u8981\u7684\u662f\u8981\u8bb0\u4f4f\uff0c\u6539\u53d8\u54c1\u724c\u8ba4\u77e5\u9700\u8981\u65f6\u95f4\u3002<span class=\"Apple-converted-space\">&nbsp; <\/span>\u8ddf\u8e2a\u7814\u7a76\u8ba9\u60a8\u80fd\u591f\u8861\u91cf\u5e76\u5145\u5206\u4e86\u89e3\u54c1\u724c\u63a8\u5e7f\u5de5\u4f5c\u3002 <\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">\u5982\u679c\u60a8\u7684\u4ea7\u54c1\u5904\u4e8e\u52a8\u6001\u5e02\u573a\uff08\u4f8b\u5982\u6280\u672f\u3001\u7535\u4fe1\uff09\uff0c\u60a8\u53ef\u80fd\u4f1a\u53d1\u73b0\u81ea\u5df1\u66f4\u9891\u7e41\u5730\u66f4\u6539\u4ea7\u54c1\u548c\u8425\u9500\u4fe1\u606f\uff0c\u56e0\u6b64\u9700\u8981\u66f4\u9891\u7e41\u5730\u8fdb\u884c\u8ddf\u8e2a\u3002<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u5982\u679c\u60a8\u7684\u9500\u552e\u5468\u671f\u5f88\u957f\uff0c\u54c1\u724c\u63a8\u5e7f\u548c\u5b9a\u4f4d\u5de5\u4f5c\u53ef\u80fd\u9700\u8981\u66f4\u591a\u65f6\u95f4\u624d\u80fd\u5c55\u73b0\u5176\u5f71\u54cd\u529b\u3002<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p9\"><span class=\"s4\">\u4e00\u822c\u6765\u8bf4\uff0c <a href=\"https:\/\/www.sisinternational.com\/zh\/b2b-%e8%90%a5%e9%94%80%e7%9a%84%e5%a4%8d%e6%9d%82%e6%80%a7\/\" title=\"\u4ec0\u4e48\u662f B2B \u8425\u9500\uff1f\"  data-wpil-monitor-id=\"2200\">B2B and industrial market<\/a> sales cycles tend to be long &#8212; often 6 months or more.<span class=\"Apple-converted-space\">&nbsp; <\/span>\u4f8b\u5982\uff0c\u8ddf\u8e2a\u8d38\u6613\u5c55\u3001\u6d3b\u52a8\u6216\u7f51\u7ad9\u4e0b\u8f7d\u540e\u7acb\u5373\u4ea7\u751f\u7684\u9500\u552e\u91cf\u5e76\u4e0d\u80fd\u771f\u6b63\u53cd\u6620\u8be5\u8425\u9500\u6d3b\u52a8\u7684\u4ef7\u503c\u3002\u56e0\u6b64\uff0c\u5c3d\u7ba1\u67d0\u4eba\u53ef\u80fd\u5728\u8d38\u6613\u5c55\u4e0a\u6210\u4e3a\u6f5c\u5728\u5ba2\u6237\uff0c\u4f46\u4ed6\u4eec\u53ef\u80fd\u8981\u5230\u5f88\u665a\u624d\u4f1a\u8f6c\u5316\u4e3a\u5ba2\u6237\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u54c1\u724c\u7814\u7a76\u7684\u65b0\u5174\u8d8b\u52bf<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u54c1\u724c\u7814\u7a76\u4e0d\u65ad\u53d1\u5c55\uff0c\u4e0e\u6280\u672f\u8fdb\u6b65\u3001\u6587\u5316\u53d8\u8fc1\u548c\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u53d8\u5316\u4fdd\u6301\u540c\u6b65\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u6b63\u5728\u5851\u9020\u6b64\u7c7b\u7814\u7a76\u672a\u6765\u7684\u65b0\u5174\u8d8b\u52bf\uff1a<\/span><\/p>\n\n\n\n<p><b>\u2022 \u6570\u5b57\u6c11\u65cf\u5fd7\uff1a <\/b>With a significant portion of consumers now living a considerable part of their lives online, <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e6%b0%91%e6%97%8f%e5%bf%97\/\" title=\"\u6c11\u65cf\u5fd7\u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"6465\">Research is diving deep into digital ethnography<\/a>. This method deciphers consumer behavior on digital platforms, allowing brands to understand the digital touchpoints that influence consumers.<\/span><\/p>\n\n\n\n<p><b>\u2022 \u4eba\u5de5\u667a\u80fd\u548c\u9884\u6d4b\u5206\u6790\uff1a <\/b><span style=\"font-weight: 400;\">\u4eba\u5de5\u667a\u80fd\u6b63\u5728\u91cd\u5851\u54c1\u724c\u7814\u7a76\u3002\u4eba\u5de5\u667a\u80fd\u5de5\u5177\u80fd\u591f\u5feb\u901f\u7b5b\u9009\u548c\u5206\u6790\u5927\u91cf\u6570\u636e\u96c6\uff0c\u63d0\u4f9b\u9884\u6d4b\u6027\u89c1\u89e3\uff0c\u8ba9\u54c1\u724c\u80fd\u591f\u6839\u636e\u672a\u6765\u8d8b\u52bf\uff08\u800c\u4e0d\u4ec5\u4ec5\u662f\u5386\u53f2\u6570\u636e\uff09\u8fdb\u884c\u9884\u6d4b\u548c\u5236\u5b9a\u6218\u7565\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u5b9e\u65f6\u54c1\u724c\u8ffd\u8e2a\uff1a <\/b>With the rise of digital media and instant feedback mechanisms, <a href=\"https:\/\/www.sisinternational.com\/zh\/%e4%b8%93%e4%b8%9a%e7%9f%a5%e8%af%86\/%e7%bb%8f%e9%aa%8c%e7%ae%80%e5%8e%86\/%e5%93%81%e7%89%8c%e7%a0%94%e7%a9%b6\/\" title=\"\u54c1\u724c\u7814\u7a76\u516c\u53f8\"  data-wpil-monitor-id=\"6319\">research is moving towards real-time brand<\/a> tracking. Brands can now get immediate feedback on campaigns, launches, or any other initiatives, allowing them to tweak strategies in real-time.<\/span><\/p>\n\n\n\n<p><b>\u2022 \u6587\u5316\u63a5\u8fd1\u6027\uff1a <\/b><span style=\"font-weight: 400;\">\u968f\u7740\u54c1\u724c\u8d70\u5411\u5168\u7403\uff0c\u4e86\u89e3\u5f53\u5730\u6587\u5316\u3001\u7ec6\u5fae\u5dee\u522b\u548c\u60c5\u611f\u7684\u9700\u6c42\u4e5f\u65e5\u76ca\u589e\u52a0\u3002\u54c1\u724c\u7814\u7a76\u8d8a\u6765\u8d8a\u6ce8\u91cd\u6587\u5316\u6d1e\u5bdf\uff0c\u786e\u4fdd\u54c1\u724c\u5728\u4f20\u8fbe\u5168\u7403\u4fe1\u606f\u7684\u540c\u65f6\u5f15\u8d77\u5f53\u5730\u5171\u9e23\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u54c1\u724c\u7814\u7a76\u673a\u4f1a<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u54c1\u724c\u7814\u7a76\u4e3a\u4f01\u4e1a\u63d0\u4f9b\u4e86\u5de8\u5927\u7684\u673a\u9047\uff0c\u65e0\u8bba\u5176\u89c4\u6a21\u6216\u6240\u5c5e\u884c\u4e1a\u5982\u4f55\u2014\u2014\u4ee5\u4e0b\u662f\u5b83\u5982\u4f55\u6539\u53d8\u4f01\u4e1a\u7684\u6e38\u620f\u89c4\u5219\uff1a<\/span><\/p>\n\n\n\n<p><b>\u2022 \u4e86\u89e3\u6d88\u8d39\u8005\u5fc3\u7406\uff1a<\/b><span style=\"font-weight: 400;\"> \u7814\u7a76\u4e3a\u4e86\u89e3\u6d88\u8d39\u8005\u7684\u5fc3\u7406\u63d0\u4f9b\u4e86\u4e00\u6247\u7a97\u6237\u3002\u901a\u8fc7\u4e86\u89e3\u54c1\u724c\u5fe0\u8bda\u5ea6\u7684\u9a71\u52a8\u56e0\u7d20\uff0c\u4f01\u4e1a\u53ef\u4ee5\u5236\u5b9a\u7b56\u7565\u4ee5\u52a0\u6df1\u4e0e\u53d7\u4f17\u7684\u8054\u7cfb\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u4ea7\u54c1\u5f00\u53d1\u4e0e\u521b\u65b0\uff1a<\/b><span style=\"font-weight: 400;\"> \u4f01\u4e1a\u53ef\u4ee5\u4e86\u89e3\u5e02\u573a\u7a7a\u767d\u6216\u672a\u6ee1\u8db3\u7684\u6d88\u8d39\u8005\u9700\u6c42\u3002\u8fd9\u53ef\u4ee5\u6307\u5bfc\u521b\u65b0\u6e20\u9053\uff0c\u786e\u4fdd\u4ea7\u54c1\u5f00\u53d1\u7b26\u5408\u54c1\u724c\u4ef7\u503c\u548c\u6d88\u8d39\u8005\u671f\u671b\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u589e\u5f3a\u7ade\u4e89\u4f18\u52bf\uff1a<\/b><span style=\"font-weight: 400;\"> \u54c1\u724c\u7814\u7a76\u63d0\u4f9b\u4e86\u7ade\u4e89\u683c\u5c40\u7684\u5168\u9762\u89c6\u89d2\uff0c\u4f7f\u4f01\u4e1a\u80fd\u591f\u53d1\u73b0\u5dee\u5f02\u5316\u673a\u4f1a\u548c\u53ef\u4ee5\u83b7\u5f97\u7ade\u4e89\u4f18\u52bf\u7684\u9886\u57df\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u5168\u7403\u6269\u5f20\uff1a <\/b><span style=\"font-weight: 400;\">\u5bf9\u4e8e\u7740\u773c\u4e8e\u5168\u7403\u5e02\u573a\u7684\u4f01\u4e1a\uff0c\u5b83\u63d0\u4f9b\u4e86\u5bf9\u6587\u5316\u7ec6\u5fae\u5dee\u522b\u3001\u504f\u597d\u548c\u770b\u6cd5\u7684\u6d1e\u5bdf\uff0c\u786e\u4fdd\u54c1\u724c\u7684\u5168\u7403\u6218\u7565\u5177\u6709\u6587\u5316\u654f\u611f\u6027\u548c\u5f53\u5730\u76f8\u5173\u6027\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u54c1\u724c\u7814\u7a76\u7684\u6311\u6218<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u867d\u7136\u54c1\u724c\u7814\u7a76\u7684\u6f5c\u529b\u5de8\u5927\uff0c\u4f46\u4f01\u4e1a\u5728\u8fdb\u884c\u8fd9\u9879\u7814\u7a76\u65f6\u786e\u5b9e\u9762\u4e34\u4e00\u4e9b\u6311\u6218\u2014\u2014\u4ee5\u4e0b\u662f\u4f01\u4e1a\u53ef\u80fd\u9047\u5230\u7684\u4e00\u4e9b\u969c\u788d\u7684\u6df1\u5165\u5206\u6790\uff1a<\/span><\/p>\n\n\n\n<p><b>\u2022 \u4e3b\u89c2\u6027\uff1a <\/b><span style=\"font-weight: 400;\">\u54c1\u724c\u7814\u7a76\u7684\u56fa\u6709\u6311\u6218\u4e4b\u4e00\u662f\u54c1\u724c\u8ba4\u77e5\u7684\u4e3b\u89c2\u6027\u3002\u4e0e\u5b9a\u91cf\u6570\u636e\u4e0d\u540c\uff0c\u8fd9\u9879\u7814\u7a76\u7684\u5b9a\u6027\u89c1\u89e3\u9700\u8981\u7ec6\u81f4\u7684\u89e3\u8bfb\u548c\u66f4\u6df1\u5165\u7684\u7406\u89e3\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u6210\u672c\u5f71\u54cd\uff1a <\/b><span style=\"font-weight: 400;\">Comprehensive branding research can represent an important investment. While the returns are often worth the investment, smaller businesses might find it daunting to allocate significant budgets to assess the global perception of the <a href=\"https:\/\/www.sisinternational.com\/zh\/%e4%b8%93%e4%b8%9a%e7%9f%a5%e8%af%86\/%e8%a1%8c%e4%b8%9a\/%e5%93%81%e7%89%8c%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\" title=\"\u54c1\u724c\u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"7075\">brand in multiple markets<\/a>.<\/span><\/p>\n\n\n\n<p><b>\u2022 \u9009\u62e9\u6b63\u786e\u7684\u65b9\u6cd5\uff1a <\/b><span style=\"font-weight: 400;\">\u7531\u4e8e\u6709\u591a\u79cd\u7814\u7a76\u65b9\u6cd5\u53ef\u4f9b\u9009\u62e9\uff0c\u56e0\u6b64\u786e\u5b9a\u6700\u9002\u5408\u7279\u5b9a\u54c1\u724c\u67e5\u8be2\u7684\u65b9\u6cd5\u53ef\u80fd\u5177\u6709\u6311\u6218\u6027\u3002\u9519\u8bef\u7684\u9009\u62e9\u53ef\u80fd\u4f1a\u626d\u66f2\u7ed3\u679c\u5e76\u5bfc\u81f4\u9519\u8bef\u7684\u7b56\u7565\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u5168\u7403\u6311\u6218\uff1a <\/b><span style=\"font-weight: 400;\">\u5f00\u5c55\u8de8\u591a\u4e2a\u56fd\u5bb6\u7684\u7814\u7a76\u65f6\uff0c\u6587\u5316\u5dee\u5f02\u4f1a\u5e26\u6765\u6311\u6218\uff0c\u9700\u8981\u66f4\u9ad8\u6c34\u5e73\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u654f\u611f\u6027\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u6574\u5408\u89c1\u89e3\uff1a<\/b><span style=\"font-weight: 400;\"> \u7814\u7a76\u5b8c\u6210\u540e\uff0c\u5c06\u5176\u89c1\u89e3\u6574\u5408\u6210\u53ef\u884c\u7684\u6218\u7565\u9700\u8981\u7814\u7a76\u56e2\u961f\u3001\u8425\u9500\u90e8\u95e8\u548c\u5176\u4ed6\u5229\u76ca\u76f8\u5173\u8005\u4e4b\u95f4\u7684\u65e0\u7f1d\u534f\u4f5c\u3002\u786e\u4fdd\u6bcf\u4e2a\u4eba\u90fd\u8fbe\u6210\u5171\u8bc6\u6709\u65f6\u4f1a\u6210\u4e3a\u4e00\u9879\u6311\u6218\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p13\">\u6218\u7565\u8003\u8651<\/h2>\n\n\n\n<p class=\"p14\"><span class=\"s1\">\u8bb8\u591a B2B \u8425\u9500\u4eba\u5458\u6839\u672c\u4e0d\u8ddf\u8e2a\u6295\u8d44\u56de\u62a5\u7387\u3002\u4ed6\u4eec\u53ef\u80fd\u76f2\u76ee\u884c\u4e8b\uff0c\u66f4\u591a\u5730\u4f9d\u9760\u76f4\u89c9\u548c\u8fd0\u6c14\u6765\u83b7\u5f97\u6210\u529f\u3002 <\/span><\/p>\n\n\n\n<p class=\"p14\"><span class=\"s1\">\u5982\u679c\u60a8\u613f\u610f\u68c0\u67e5\u60a8\u7684\u54c1\u724c\u548c\u5b9a\u4f4d\u7b56\u7565\u4e2d\u54ea\u4e9b\u6709\u6548\u3001\u54ea\u4e9b\u9700\u8981\u6539\u8fdb\uff0c\u90a3\u4e48\u5b9e\u65bd\u54c1\u724c\u8ddf\u8e2a\u673a\u5236\u662f\u5341\u5206\u503c\u5f97\u7684\u3002<span class=\"Apple-converted-space\">&nbsp; <\/span><\/span><span class=\"s9\">\u5b83\u4e0d\u4e00\u5b9a\u4f1a\u6d88\u8017\u8d44\u6e90\uff0c\u4f46\u5374\u53ef\u4ee5\u6210\u4e3a\u8861\u91cf\u60a8\u8868\u73b0\u7684\u91cd\u8981\u5de5\u5177\uff0c\u5e76\u6709\u52a9\u4e8e\u5411\u9ad8\u7ba1\u5c42\u8bc1\u660e\u60a8\u7684\u4ef7\u503c\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.sisinternational.com\/zh\/about-sis\/contact-sis-international-market-research\/\">\u8bf7\u8054\u7cfb\u6211\u4eec\uff0c\u4e86\u89e3\u60a8\u7684\u4e0b\u4e00\u4e2a B2B \u54c1\u724c\u7814\u7a76\u9879\u76ee\u3002<\/a><\/h2>","protected":false},"excerpt":{"rendered":"<p>\u6211\u4eec\u4e3a\u516c\u53f8\u63d0\u4f9bB2B\u5e02\u573a\u5b9a\u4f4d\u7814\u7a76\u548c\u54c1\u724c\u6218\u7565\u3002<\/p>","protected":false},"author":1,"featured_media":62663,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[300],"tags":[],"class_list":["post-19604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-journals","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/posts\/19604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/comments?post=19604"}],"version-history":[{"count":15,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/posts\/19604\/revisions"}],"predecessor-version":[{"id":80638,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/posts\/19604\/revisions\/80638"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media\/62663"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media?parent=19604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/categories?post=19604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/tags?post=19604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}