{"id":16355,"date":"2015-06-09T19:24:53","date_gmt":"2015-06-09T19:24:53","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=16355"},"modified":"2026-01-26T18:50:42","modified_gmt":"2026-01-26T23:50:42","slug":"sis-%e5%93%81%e7%89%8c%e7%a0%94%e7%a9%b6%e5%92%8c%e5%ae%a2%e6%88%b7%e5%bf%a0%e8%af%9a%e5%ba%a6","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/zh\/sis-%e5%93%81%e7%89%8c%e7%a0%94%e7%a9%b6%e5%92%8c%e5%ae%a2%e6%88%b7%e5%bf%a0%e8%af%9a%e5%ba%a6\/","title":{"rendered":"\u54c1\u724c\u5e02\u573a\u7814\u7a76\u548c\u987e\u5ba2\u5fe0\u8bda\u5ea6"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-155772ab\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-155772ab\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-19.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-19.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-19-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-19-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-19-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-19-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5728\u8fd9\u4e2a\u5feb\u8282\u594f\u7684\u4e16\u754c\u91cc\uff0c\u5728\u672c\u5730\u548c\u5168\u7403\u8303\u56f4\u5185\u201c\u638c\u63e1\u201d\u54c1\u724c\u5b9a\u4f4d\u548c\u5ba2\u6237\u5fe0\u8bda\u5ea6\u81f3\u5173\u91cd\u8981\u3002<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u968f\u7740\u5168\u7403\u5e02\u573a\u4e0d\u65ad\u53d8\u5316\uff0c\u5e02\u573a\u7814\u7a76\u53d1\u73b0\u4e86\u5efa\u7acb\u54c1\u724c\u548c\u5ba2\u6237\u5fe0\u8bda\u5ea6\u7684\u65b9\u6cd5\u3002<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">\u54c1\u724c\u5e02\u573a\u7814\u7a76\u5305\u62ec\uff1a<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u54c1\u724c\u5b9a\u4f4d<\/li>\n\n\n\n<li>\u54c1\u724c\u610f\u8bc6<\/li>\n\n\n\n<li>\u54c1\u724c\u91cd\u5851\u7814\u7a76<\/li>\n\n\n\n<li>\u54c1\u724c\u5fe0\u8bda\u5ea6<\/li>\n\n\n\n<li>\u54c1\u724c\u5438\u5f15\u529b\u4e0e\u8bc4\u4f30<\/li>\n\n\n\n<li>\u54c1\u724c\u7ade\u4e89\u60c5\u62a5\u57fa\u51c6\u6d4b\u8bd5<\/li>\n<\/ul>\n\n\n\n<figure class=\"gb-block-image gb-block-image-39914927\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-39914927\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Digital-Customer-Experience-3.jpg\" alt=\"SIS 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class=\"wp-block-list\">\n<li>\u7126\u70b9\u5c0f\u7ec4\u548c\u4eba\u79cd\u5b66\u7684\u5b9a\u6027\u89c1\u89e3<\/li>\n\n\n\n<li>\u6765\u81ea\u5ba2\u6237\u8c03\u67e5\u7684\u5b9a\u91cf\u6570\u636e<\/li>\n\n\n\n<li>\u5ba2\u6237\u5fe0\u8bda\u5ea6\u8ddf\u8e2a\u548c\u76d1\u63a7<\/li>\n\n\n\n<li>\u7ade\u4e89\u60c5\u62a5\u76d1\u63a7<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u5ba2\u6237\u5fe0\u8bda\u5ea6\u7684\u597d\u5904<\/h2>\n\n\n\n<p>\u964d\u4f4e\u5ba2\u6237\u83b7\u53d6\u548c\u4fdd\u7559\u6210\u672c<\/p>\n\n\n\n<p>\u589e\u52a0\u6536\u5165<\/p>\n\n\n\n<p>\u63d0\u9ad8\u76c8\u5229\u80fd\u529b<\/p>\n\n\n\n<p>\u66f4\u9ad8\u7684\u5ba2\u6237\u53c2\u4e0e\u5ea6<\/p>\n\n\n\n<p>\u589e\u5f3a\u5ba2\u6237\u6570\u636e<\/p>\n\n\n\n<p>\u66f4\u6709\u6548\u7684\u54c1\u724c\u63a8\u5e7f<\/p>\n\n\n\n<p>\u5438\u5f15\u65b0\u5ba2\u6237<\/p>\n\n\n\n<p>\u65b0\u7684\u589e\u957f\u673a\u4f1a<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SIS \u54c1\u724c\u7814\u7a76\u7ecf\u9a8c\u6837\u672c<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u54c1\u724c\u5f62\u8c61<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u901a\u8fc7\u7f8e\u56fd\u548c\u82f1\u56fd\u7684 CATI \u4e3a\u4e00\u5bb6\u5927\u578b\u822a\u7a7a\u516c\u53f8\u8fdb\u884c\u54c1\u724c\u5f62\u8c61\u7814\u7a76\u3002\u53d7\u8bbf\u8005\u4e3a\u56fd\u9645\u4f11\u95f2\u548c\u5546\u52a1\u65c5\u5ba2\u3002<\/li>\n\n\n\n<li>\u5728\u7f8e\u56fd\u5546\u573a\u8fdb\u884c\u8c03\u67e5\uff0c\u4e86\u89e3\u6d88\u8d39\u8005\u5bf9\u96f6\u552e\u670d\u88c5\u5e97\u54c1\u724c\u7684\u6001\u5ea6\u3002<\/li>\n\n\n\n<li>\u9488\u5bf9\u54c1\u724c\u5546\u54c1\u7ec4\u7ec7\u7126\u70b9\u5c0f\u7ec4\u8ba8\u8bba\u3002<\/li>\n\n\n\n<li>\u5b9a\u91cf <a href=\"https:\/\/www.sisinternational.com\/zh\/%e9%9c%87%e6%92%bc%e5%b9%bf%e5%91%8a%e5%92%8c%e9%9c%87%e6%92%bc%e8%90%a5%e9%94%80\/\" title=\"\u9707\u64bc\u5e7f\u544a\u548c\u9707\u64bc\u8425\u9500\"  data-wpil-monitor-id=\"1989\">\u54c1\u724c<\/a> Image Study for US and Europe for Industrial Cleaning products by end use Market Segments.<\/li>\n\n\n\n<li>\u7f8e\u56fd\u5b9a\u91cf\u73bb\u7483\u5236\u9020\u5546\u54c1\u724c\u5f62\u8c61\u8c03\u67e5\u3002<\/li>\n\n\n\n<li>\u4e3a\u73bb\u7483\u5236\u9020\u5546\u8fdb\u884c\u5b9a\u91cf\u54c1\u724c\u5f62\u8c61\u8c03\u67e5\u3002<\/li>\n\n\n\n<li>\u5bf9\u98df\u54c1\u516c\u53f8\u7684\u54c1\u724c\u5f62\u8c61\u8fdb\u884c\u622a\u8ddd\u7814\u7a76<\/li>\n\n\n\n<li>\u5bf9\u4e00\u5bb6\u5bb6\u5177\u516c\u53f8\u8fdb\u884c\u54c1\u724c\u5f62\u8c61\u548c\u6709\u6548\u6027\u7814\u7a76<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u54c1\u724c\u8d44\u4ea7<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4e3a\u4e00\u5bb6\u4e9a\u6d32\u5e7f\u544a\u516c\u53f8\u8fdb\u884c\u7cd6\u679c\u516c\u53f8\u7684\u5168\u7403\u54c1\u724c\u7814\u7a76\u3002<\/li>\n\n\n\n<li>\u4e3a\u4e00\u5bb6\u5168\u7403\u591a\u7528\u9014\u7535\u52a8\u5de5\u5177\u5236\u9020\u5546\u5728\u6fb3\u5927\u5229\u4e9a\u3001\u667a\u5229\u548c\u963f\u6839\u5ef7\u5b8c\u6210\u4e86\u4e00\u9879\u54c1\u724c\u77e5\u540d\u5ea6\u8ddf\u8e2a\u7814\u7a76\u3002\u6211\u4eec\u5728\u6d3b\u52a8\u524d\u540e\u8fdb\u884c\u4e86\u4e00\u7cfb\u5217\u7535\u8bdd\u91c7\u8bbf\uff0c\u8ba8\u8bba\u4e86\u8fd9\u4e9b\u5a92\u4f53\u6d3b\u52a8\u3002<\/li>\n\n\n\n<li>Conducted a <a href=\"https:\/\/www.sisinternational.com\/zh\/%e4%b8%93%e4%b8%9a%e7%9f%a5%e8%af%86\/%e8%a1%8c%e4%b8%9a\/%e5%93%81%e7%89%8c%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\" title=\"\u54c1\u724c\u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"7080\">brand<\/a> equity and awareness study on the North American furniture market.<\/li>\n\n\n\n<li>Conducted a brand equity and <a href=\"https:\/\/www.sisinternational.com\/zh\/%e5%bf%a0%e8%af%9a%e5%ba%a6%e8%90%a5%e9%94%80\/\" title=\"\u5fe0\u8bda\u5ea6\u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"2005\">\u54c1\u724c\u7814\u7a76<\/a> strategy study for a major aerospace company in the North American market. In 2009, we conducted a comprehensive, multi-phase global brand equity study for a major global aircraft engine manufacturer. We followed this with one-on-one interviews with key industry executives regarding current and anticipated industry issues. We surveyed airlines, appraisers, bankers, lessors, cargo companies and MROs including everyone from procurement and finance people to fleet managers and company executives. Our client used this <a href=\"https:\/\/www.sisinternational.com\/zh\/%e4%b8%93%e4%b8%9a%e7%9f%a5%e8%af%86\/%e8%a1%8c%e4%b8%9a\/%e6%a4%8d%e7%89%a9%e5%ad%a6%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\" title=\"\u690d\u7269\u5b66\u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"4270\">research to refine their marketing<\/a> strategies and to inform next generation aircraft engine initiatives.<\/li>\n\n\n\n<li>\u5bf9\u54c1\u724c\u5fe0\u8bda\u5ea6\u8fdb\u884c\u4e86\u5728\u7ebf\u5b9a\u91cf\u95ee\u5377\u8c03\u67e5\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u54c1\u724c\u6807\u8bc6<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5728\u7f8e\u56fd\u5546\u573a\u8fdb\u884c\u8c03\u67e5\uff0c\u4e86\u89e3\u6d88\u8d39\u8005\u5bf9\u96f6\u552e\u670d\u88c5\u5e97\u54c1\u724c\u7684\u6001\u5ea6\u3002<\/li>\n\n\n\n<li>\u9488\u5bf9\u54c1\u724c\u5546\u54c1\u7ec4\u7ec7\u7126\u70b9\u5c0f\u7ec4\u8ba8\u8bba\u3002<\/li>\n\n\n\n<li>\u8fdb\u884c\u4e86\u4e00\u9879\u7814\u7a76\uff0c\u5e2e\u52a9\u65e5\u672c\u548c\u5fb7\u56fd\u7684 PC \u7528\u6237\u786e\u5b9a\u65b0\u64cd\u4f5c\u7cfb\u7edf\u7684\u54c1\u724c\u548c\u529f\u80fd\u540d\u79f0\u3002<\/li>\n\n\n\n<li>\u4e0e\u8bb0\u8005\u548c\u5206\u6790\u5e08\u5c31\u592a\u9633\u80fd\u7535\u6c60\u677f\u7684\u54c1\u724c\u5f62\u8c61\/\u77e5\u540d\u5ea6\u8fdb\u884c IDI<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u54c1\u724c\u6218\u7565<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4ea7\u54c1\u3001\u5168\u7403\u54c1\u724c\u7684\u6210\u529f\u548c\u5931\u8d25\u3002<\/li>\n\n\n\n<li>\u4e0e\u653e\u5c04\u79d1\u533b\u751f\u4e00\u8d77\u8fdb\u884c\u4e86\u6b27\u6d32\u54c1\u724c\u89e3\u51b3\u65b9\u6848\u7814\u7a76\u3002<\/li>\n\n\n\n<li>\u9488\u5bf9\u533b\u751f\u548c\u6bcd\u4eb2\u4eec\u9488\u5bf9\u62e5\u6709\u4e00\u4e2a\u5168\u7403\u5355\u4e00\u54c1\u724c\u540d\u79f0\u53ca\u5176\u5b9a\u4f4d\u7684\u5168\u7cfb\u5217\u8425\u517b\u4ea7\u54c1\u7684\u6982\u5ff5\u6240\u5f00\u5c55\u7684\u5b9a\u6027\u7814\u7a76\u3002<\/li>\n\n\n\n<li>\u7f8e\u56fd\u96f6\u552e\u4e1a\u6210\u529f\u7684\u54c1\u724c\u7ba1\u7406\u6280\u672f\u3002<\/li>\n\n\n\n<li>\u91cd\u65b0\u5b9a\u4f4d\u7a97\u6237\u5236\u9020\u5ba2\u6237\u7684\u54c1\u724c\u6218\u7565\uff0c\u4ee5\u4e13\u4e1a\u627f\u5305\u5546\u4e3a\u76ee\u6807\u3002<\/li>\n\n\n\n<li>\u5f00\u5c55 IDIS \u4ee5\u8bc4\u4f30\u67d0\u5927\u578b\u624b\u673a\u5236\u9020\u5546\u7684\u4f01\u4e1a\u54c1\u724c\u53e3\u53f7<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>\u83b7\u5f97\u54c1\u724c\u6d1e\u5bdf\u548c\u7b56\u7565\uff0c\u5728\u5f53\u4eca\u5feb\u8282\u594f\u7684\u6570\u5b57\u65f6\u4ee3\u6253\u9020\u60a8\u7684\u54c1\u724c\u3002<\/p>","protected":false},"author":1,"featured_media":62494,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[296,300],"tags":[],"class_list":["post-16355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-thought-leadership","category-journals","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/posts\/16355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/comments?post=16355"}],"version-history":[{"count":8,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/posts\/16355\/revisions"}],"predecessor-version":[{"id":80643,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/posts\/16355\/revisions\/80643"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media\/62494"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media?parent=16355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/categories?post=16355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/tags?post=16355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}