{"id":13033,"date":"2015-01-22T01:25:12","date_gmt":"2015-01-22T01:25:12","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=13033"},"modified":"2026-01-25T19:37:09","modified_gmt":"2026-01-26T00:37:09","slug":"%e8%bd%ae%e8%83%8e%e5%93%81%e7%89%8c%e7%9b%91%e6%b5%8b-%e7%be%8e%e5%9b%bd-%e5%be%b7%e5%9b%bd-%e5%b7%b4%e8%a5%bf","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/zh\/%e8%bd%ae%e8%83%8e%e5%93%81%e7%89%8c%e7%9b%91%e6%b5%8b-%e7%be%8e%e5%9b%bd-%e5%be%b7%e5%9b%bd-%e5%b7%b4%e8%a5%bf\/","title":{"rendered":"\u7f8e\u56fd\u3001\u5fb7\u56fd\u548c\u5df4\u897f\u7684\u8f6e\u80ce\u54c1\u724c\u7814\u7a76"},"content":{"rendered":"
\"SIS<\/figure>\n\n\n\n
\n\n\n

\u8bed\u5883<\/h2>\n

2014 \u5e74\u521d\uff0cSIS \u56fd\u9645\u7814\u7a76\u516c\u53f8\u5b8c\u6210\u4e86\u4e00\u9879\u5728\u7ebf\u591a\u56fd\u8f6e\u80ce\u54c1\u724c\u76d1\u6d4b\u7814\u7a76\uff0c\u91cd\u70b9\u5173\u6ce8\u7f8e\u56fd\u3001\u5fb7\u56fd\u548c\u5df4\u897f\u5e02\u573a\u3002<\/p>\n

\u5ba2\u6237\u662f\u4e00\u5bb6\u4e3a\u4e2d\u56fd\u8f6e\u80ce\u5236\u9020\u5546\u670d\u52a1\u7684\u5fb7\u56fd\u516c\u53f8\u3002\u76ee\u6807\u662f\u5728\u7f8e\u56fd\u3001\u5fb7\u56fd\u548c\u5df4\u897f\u7b49\u4e3b\u8981\u76ee\u6807\u5e02\u573a\u8fdb\u884c\u54c1\u724c\u57fa\u7ebf\u76d1\u6d4b\u3002<\/p>\n

The objective of this quantitative study was to gather and analyze data relating to perceptions and expectations of the client\u2019s brand and its competitors, from end-customers who were interested in automotive topics and had a basic level of knowledge about different tire brands in those markets<\/a>.<\/p>\n

\u672c\u6b21\u5b9a\u91cf\u7814\u7a76\u7684\u5173\u952e\u4e3b\u9898\u5305\u62ec\uff1a<\/h3>\n

\u65e0\u9700\u8f85\u52a9\u7684\u54c1\u724c\u77e5\u540d\u5ea6
\n\u5e2e\u52a9\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6
\n\u5a92\u4f53\u4f7f\u7528\u548c\u4fe1\u606f\u6765\u6e90
\n\u8d2d\u4e70\u548c\u8d28\u91cf\u6807\u51c6
\n\u54c1\u724c\u719f\u6089\u5ea6
\n\u7ade\u4e89\u73af\u5883\u4e2d\u7684\u54c1\u724c\u5f62\u8c61
\n\u5173\u4e8e\u201c\u7eff\u8272\u201d\u8f6e\u80ce\uff08\u4f4e\u6eda\u52a8\u963b\u529b\u8f6e\u80ce\uff09\u3001\u8f6e\u80ce\u6807\u7b7e\u7b49\u7684\u4e13\u4e1a\u77e5\u8bc6\u3002
\nAlign marketing strategies for growth<\/a> and advantage<\/p>\n

\u89e3\u51b3\u65b9\u6848<\/h2>\n

After reviewing the specifications of the project and after analyzing the project objectives in more detail, the client decided, based on SIS recommendations, to conduct this project by making use of computer assisted web interviews<\/a> (CAWI) online.<\/p>\n

\u76ee\u6807\u7fa4\u4f53\u88ab\u6307\u5b9a\u4e3a\u76ee\u6807\u4eba\u7fa4\uff0c\u5305\u62ec\u62e5\u6709\u5e76\u7ef4\u62a4\u6c7d\u8f66\u4e14\u5728\u8fc7\u53bb 24 \u4e2a\u6708\u5185\u81f3\u5c11\u505a\u51fa\u8fc7\u4e00\u6b21\u8f6e\u80ce\u66f4\u6362\u51b3\u5b9a\u7684\u7f8e\u56fd\/\u5fb7\u56fd\/\u5df4\u897f\u57ce\u5e02\u5c45\u6c11\u3002\u6837\u672c\u91cf\u8bbe\u5b9a\u4e3a 500 interviews per market<\/a><\/b> \u91c7\u8bbf\u65f6\u957f 15 \u81f3 20 \u5206\u949f<\/b>.<\/p>\n

\u5728\u5b8c\u6210\u6240\u6709\u9879\u76ee\u89c4\u8303\u548c\u5fc5\u8981\u7684\u6750\u6599\u7ffb\u8bd1\u6210\u5f53\u5730\u8bed\u8a00\u540e\uff0cSIS \u56e2\u961f\u7f16\u5199\u4e86\u8c03\u67e5\u95ee\u5377\u3002<\/p>\n

As the study needed to be conducted in three different countries, continuous consultation and especially a regularly monitoring were inevitable pillars of the SIS project<\/a> management. As this project was conducted across three different time zones, SIS had to pay<\/a> explicit attention to every detail, market characteristics and differences that might occur and influence the final results.<\/p>\n

The entire project was supervised by the German office out of Berlin. The German team was responsible for the direct communication with the client as well as the overall logistical implementation of the project. As SIS \u56fd\u9645\u7814\u7a76<\/a> has conducted many similar projects in the past, SIS was able to solve all upcoming challenges during the run of the project so that in the very end another global quantitative project was successfully completed.<\/p>\n

\u5173\u4e8e SIS<\/h3>\n

SIS International Research is a leading global \u5e02\u573a<\/a> Research, Market Intelligence and Strategy firm with over 30 years of experiences in conducting national, international and global projects.<\/p>","protected":false},"excerpt":{"rendered":"

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