{"id":13031,"date":"2015-01-22T00:09:03","date_gmt":"2015-01-22T00:09:03","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=13031"},"modified":"2025-09-13T19:14:06","modified_gmt":"2025-09-13T23:14:06","slug":"%e4%ba%a7%e5%93%81%e8%a7%82%e7%82%b9-%e6%96%87%e5%8c%96%e8%a7%81%e8%a7%a3-%e4%ba%9a%e6%b4%b2%e8%87%b3%e6%ac%a7%e6%b4%b2%e5%b8%82%e5%9c%ba%e5%87%86%e5%85%a5","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/zh\/%e4%ba%a7%e5%93%81%e8%a7%82%e7%82%b9-%e6%96%87%e5%8c%96%e8%a7%81%e8%a7%a3-%e4%ba%9a%e6%b4%b2%e8%87%b3%e6%ac%a7%e6%b4%b2%e5%b8%82%e5%9c%ba%e5%87%86%e5%85%a5\/","title":{"rendered":"\u6c7d\u8f66\u5e02\u573a\u8fdb\u5165\u7814\u7a76 | \u6848\u4f8b\u7814\u7a76"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-9a1bc3f0\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-9a1bc3f0\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-10.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"Automotive (10)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-10.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-10-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-10-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-10-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-10-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"p1\">\u968f\u7740\u4e9a\u6d32\u6c7d\u8f66\u5236\u9020\u5546\u5728\u5168\u7403\u821e\u53f0\u4e0a\u4e0d\u65ad\u8fdb\u6b65\uff0c\u4ed6\u4eec\u8d8a\u6765\u8d8a\u6e34\u671b\u5728\u7f8e\u6d32\u3001\u6b27\u6d32\u3001\u4e2d\u4e1c\u548c\u975e\u6d32\u5bfb\u6c42\u65b0\u7684\u673a\u9047\u3002 <span class=\"Apple-converted-space\">&nbsp; <\/span>\u9664\u4e86\u9700\u8981\u4e86\u89e3\u4ea7\u54c1\u548c\u8425\u9500\u95ee\u9898\u4e4b\u5916\uff0c\u5236\u9020\u5546\u548c OEM \u8fd8\u5e0c\u671b\u4e86\u89e3\u5bf9\u6027\u80fd\u6307\u6807\u7684\u504f\u597d\u548c\u53cd\u5e94\u3002<\/p>\n\n\n\n<p class=\"p1\">\u8fd1\u65e5\uff0cSIS\u56fd\u9645\u7814\u7a76\u516c\u53f8\u5728\u5fb7\u56fd\u548c\u6377\u514b\u4e24\u56fd\u4e3a\u4e9a\u6d32\u67d0\u77e5\u540d\u56fd\u5185\u6c7d\u8f66\u672c\u571f\u9886\u5148\u54c1\u724c\u8fdb\u884c\u4e86\u5927\u578b\u6c7d\u8f66\u8bca\u6240\u8c03\u7814\u3002<span class=\"Apple-converted-space\">&nbsp; As attitudes and opinions can differ dramatically from Asia to Europe, the client reached out to <a href=\"https:\/\/www.sisinternational.com\/zh\/sis-strategy-consulting-2\/\" title=\"SIS Strategy Consulting\u00a0\"  data-wpil-monitor-id=\"10681\">SIS for insight and strategy<\/a> development.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">\u8fdb\u5165\u5e02\u573a\u7814\u7a76<\/h2>\n\n\n\n<p class=\"p1\">\u5ba2\u6237\u5e0c\u671b\u5728\u672a\u6765\u51e0\u5e74\u8fdb\u5165\u6b27\u6d32\u5e02\u573a\uff0c\u5e76\u63a8\u51fa <b>\u53bb\u5e02\u573a <a href=\"https:\/\/www.sisinternational.com\/zh\/%e6%b6%88%e8%b4%b9%e8%80%85%e5%88%86%e6%9e%90-eharmony-%e5%81%87%e8%ae%be%e6%a1%88%e4%be%8b%e7%a0%94%e7%a9%b6\/\" title=\"\u6d88\u8d39\u8005\u5206\u6790\uff1aeHarmony \u5047\u8bbe\u6848\u4f8b\u7814\u7a76\"  data-wpil-monitor-id=\"4311\">study that would better understand consumers\u2019<\/a> behavior for new car models from the perspective of intenders and current car owners. <span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u6218\u7565\u76ee\u6807<\/h2>\n\n\n\n<p class=\"p1\">\u8be5\u7814\u7a76\u7684\u76ee\u6807\u662f\u66f4\u597d\u5730\u4e86\u89e3\u6709\u5173\u5404\u79cd\u8f66\u8f86\u5185\u90e8\u548c\u5916\u90e8\u529f\u80fd\u7684\u610f\u89c1\u3001\u60f3\u6cd5\u3001\u504f\u597d\u3001\u8bbe\u8ba1\u548c\u5efa\u8bae\u3002<\/p>\n\n\n\n<p class=\"p1\">\u4e3a\u8bbe\u8ba1\u5e08\u548c\u5236\u9020\u5546\u63d0\u4f9b\u5bf9\u6240\u5f00\u53d1\u8f66\u578b\u7684\u6e05\u6670\u3001\u5168\u9762\u7684\u4e86\u89e3\u3002\u5ba2\u6237\u7684\u4e0b\u4e00\u6b65\u662f\u5236\u5b9a\u5207\u5b9e\u53ef\u884c\u7684\u6218\u7565\uff0c\u5728\u672a\u6765\u51e0\u5e74\u5185\u8fdb\u5165\u5fb7\u56fd\u5e02\u573a\uff0c\u4f5c\u4e3a\u4e2d\u56fd\u54c1\u724c\u7684\u826f\u597d\u5178\u8303\u548c\u4ee3\u8868\uff0c\u8fc5\u901f\u5360\u9886\u5e02\u573a\u4efd\u989d\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">SIS \u4f7f\u7528\u9762\u5bf9\u9762\u8c03\u67e5\u548c\u7126\u70b9\u5c0f\u7ec4<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-2caef5e1\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-2caef5e1\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-2.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"Automotive (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"p1\">\u6211\u4eec\u5bf9\u9884\u5148\u62db\u52df\u7684\u53d7\u8bbf\u8005\u8fdb\u884c\u4e86\u9762\u5bf9\u9762\u8c03\u67e5\uff0c\u5e76\u8fdb\u884c\u4e86\u7126\u70b9\u5c0f\u7ec4\u8ba8\u8bba\uff0c\u4ee5\u5c06\u5b9a\u91cf\u7814\u7a76\u7ed3\u679c\u5177\u4f53\u5316\u3002<\/p>\n\n\n\n<p class=\"p1\">\u76ee\u6807\u65e2\u662f\u6bcf\u4e2a\u914d\u989d\u7684\u6240\u6709\u8005\uff0c\u4e5f\u662f\u610f\u5411\u8005\u3002<span class=\"Apple-converted-space\">&nbsp; <\/span>\u9009\u5b9a\u7684\u90fd\u662f\u5fb7\u56fd\u548c\u6377\u514b\u5171\u548c\u56fd\u7684\u4e3b\u8981\u57ce\u5e02\uff0c\u5305\u62ec\u6cd5\u5170\u514b\u798f\u548c\u5e03\u62c9\u683c\u3002<\/p>\n\n\n\n<p class=\"p1\">SIS International \u5728\u8fc7\u53bb 30 \u4f59\u5e74\u4e00\u76f4\u5904\u4e8e\u56fd\u9645\u5e02\u573a\u7814\u7a76\u9886\u57df\u7684\u9886\u5148\u5730\u4f4d\u3002<span class=\"Apple-converted-space\">&nbsp; <\/span>\u4e3a\u4e86\u8fdb\u884c\u8fd9\u9879\u7814\u7a76\uff0c\u719f\u7ec3\u7684\u9879\u76ee\u7ecf\u7406\u4e0e\u5ba2\u6237\u548c\u73b0\u573a\u5de5\u4f5c\u56e2\u961f\u8fdb\u884c\u4e86\u6c9f\u901a\uff0c\u4ee5\u786e\u4fdd\u73b0\u573a\u5de5\u4f5c\u987a\u5229\u8fdb\u884c\u3002 <span class=\"Apple-converted-space\">&nbsp; &nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">\u6587\u5316\u5dee\u5f02\u663e\u73b0<\/h2>\n\n\n\n<p class=\"p1\">\u8fd9\u662f\u56e0\u4e3a\u4e2d\u56fd\u5ba2\u6237\u671f\u671b\u73b0\u573a\u5de5\u4f5c\u80fd\u591f\u5b9e\u65f6\u7075\u6d3b\u5730\u8fdb\u884c\u7ba1\u7406\uff0c\u800c\u5fb7\u56fd\u6c7d\u8f66\u9879\u76ee\u7684\u7ba1\u7406\u548c\u7ec6\u8282\u5f80\u5f80\u662f\u4e25\u683c\u7ba1\u7406\u548c\u63d0\u524d\u89c4\u5212\u7684\u3002 <span class=\"Apple-converted-space\">&nbsp; <\/span><\/p>\n\n\n\n<p class=\"p1\">SIS \u5f88\u597d\u5730\u7ba1\u7406\u4e86\u8fd9\u4e9b\u6587\u5316\u5dee\u5f02\uff0c\u5e76\u5c06\u8fd9\u4e9b\u5dee\u5f02\u4f20\u8fbe\u7ed9\u6211\u4eec\u7684\u5ba2\u6237\u3002<\/p>\n\n\n\n<p class=\"p1\">\u8fd9\u662f\u6587\u5316\u7406\u89e3\u548c\u5f3a\u5927\u7684\u9879\u76ee\u7ba1\u7406\u6280\u80fd\u5728\u56fd\u9645\u9879\u76ee\u4e2d\u7684\u91cd\u8981\u6027\u7684\u4e00\u4e2a\u4f8b\u5b50\u3002 <span class=\"Apple-converted-space\">&nbsp; <\/span>\u6211\u4eec\u5728\u9879\u76ee\u8fc7\u7a0b\u4e2d\u5e94\u5bf9\u8de8\u6587\u5316\u548c\u5b9e\u5730\u7269\u6d41\u673a\u9047\u4e0e\u6311\u6218\u7684\u80fd\u529b\u4f7f\u6211\u4eec\u7684\u5ba2\u6237\u53d7\u76ca\u532a\u6d45\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.sisinternational.com\/zh\/about-sis\/contact-sis-international-market-research\/\">\u8bf7\u8054\u7cfb\u6211\u4eec\uff0c\u4e86\u89e3\u60a8\u7684\u4e0b\u4e00\u4e2a\u5168\u7403\u5e02\u573a\u8fdb\u5165\u7814\u7a76\u9879\u76ee\u3002<\/a><\/h2>","protected":false},"excerpt":{"rendered":"<p>SIS \u5728\u4e9a\u6d32\u548c\u6b27\u6d32\u8fdb\u884c\u4e86\u6c7d\u8f66\u5e02\u573a\u51c6\u5165\u7814\u7a76\u3002\u8be6\u7ec6\u4e86\u89e3\u6211\u4eec\u7684\u5e02\u573a\u51c6\u5165\u7814\u7a76\u7ed3\u679c\u3002<\/p>","protected":false},"author":1,"featured_media":62615,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-13031","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/posts\/13031","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/comments?post=13031"}],"version-history":[{"count":8,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/posts\/13031\/revisions"}],"predecessor-version":[{"id":81749,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/posts\/13031\/revisions\/81749"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media\/62615"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media?parent=13031"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/categories?post=13031"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/tags?post=13031"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}