{"id":12870,"date":"2015-01-07T00:36:52","date_gmt":"2015-01-07T00:36:52","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=12870"},"modified":"2025-09-16T22:38:55","modified_gmt":"2025-09-17T02:38:55","slug":"%e6%ac%a7%e6%b4%b2%e3%80%81%e4%b8%ad%e4%b8%9c%e5%92%8c%e9%9d%9e%e6%b4%b2%e5%8c%bb%e7%96%97%e4%bf%9d%e5%81%a5%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/zh\/healthcare-market-research-emea\/","title":{"rendered":"\u6b27\u6d32\u533b\u7597\u4fdd\u5065\u5e02\u573a\u7814\u7a76"},"content":{"rendered":"
\"SIS<\/figure>\n\n\n\n
\n\n\n

\u591a\u56fd\u533b\u7597\u4fdd\u5065\u6848\u4f8b\u7814\u7a76<\/h2>\n

SIS \u56fd\u9645\u7814\u7a76\u516c\u53f8\u4ee3\u8868\u6211\u4eec\u7684\u4e00\u4f4d\u5ba2\u6237\u8fdb\u884c\u4e86\u4e00\u9879\u5728\u7ebf\u7814\u7a76\uff0c\u8be5\u5ba2\u6237\u4e0e\u4e00\u5bb6\u5168\u7403\u5236\u836f\u516c\u53f8\u5bc6\u5207\u5408\u4f5c\u3002\u8fd9\u9879\u7814\u7a76\u7684\u4e3b\u8981\u91cd\u70b9\u662f\u6765\u81ea\u5317\u7f8e\u548c\u897f\u6b27\/\u5317\u6b27 6 \u4e2a\u4e0d\u540c\u56fd\u5bb6\u7684\u60a3\u8005\uff0c\u8fd9\u4e9b\u60a3\u8005\u5747\u56e0\u6162\u6027\u75bc\u75db\u7ba1\u7406\u800c\u88ab\u8bca\u65ad\u4e3a\u963f\u7247\u7c7b\u836f\u7269\u5f15\u8d77\u7684\u4fbf\u79d8\u3002\u6240\u6709\u56fd\u5bb6\u7684\u603b\u6837\u672c\u5171\u8ba1 500 \u540d\u60a3\u8005\uff0c\u8fd9\u662f\u5728 20 \u5206\u949f\u7684\u5728\u7ebf\u8c03\u67e5\u540e\u5f97\u51fa\u7684\u3002<\/p>\n

SIS \u7f16\u5236\u5e76\u4e3b\u6301\u4e86\u8fd9\u9879\u8c03\u67e5\uff0c\u4e3a\u8be5\u9879\u76ee\u5c06\u8c03\u67e5\u8868\u7ffb\u8bd1\u6210\u56db\u79cd\u8bed\u8a00\uff0c\u5e76\u8fdb\u884c\u4e86\u4ea4\u53c9\u5236\u8868\u548c\u5206\u6790\u3002<\/p>\n

\u5728\u4e0e\u5ba2\u6237\u5171\u540c\u786e\u8ba4\u95ee\u5377\u8bbe\u8ba1\u540e\uff0c\u7814\u7a76\u6700\u7ec8\u542f\u52a8\uff0c\u5e76\u57283\u5468\u7684\u5b9e\u5730\u8c03\u67e5\u6d3b\u52a8\u548c\u6574\u6574\u4e00\u5468\u7684\u6570\u636e\u5206\u6790\u4e0e\u5448\u73b0\u4e2d\u987a\u5229\u5b8c\u6210\u3002<\/p>\n

\u6765\u81ea\u4e24\u4e2a\u4e0d\u540c SIS \u529e\u516c\u5ba4\uff08\u8986\u76d6\u5168\u7403\u591a\u4e2a\u65f6\u533a\uff09\u7684\u9879\u76ee\u7ecf\u7406\u4e0e\u5ba2\u6237\u5bc6\u5207\u5408\u4f5c\u5f00\u5c55\u8fd9\u9879\u7814\u7a76\uff0c\u5e76\u786e\u4fdd\u4e0e\u5ba2\u6237\u4e4b\u95f4\u7684\u4fe1\u606f\u6d41\u4e0d\u95f4\u65ad\uff0c\u4ee5\u4fbf\u51e0\u4e4e\u5373\u65f6\u5730\u63d0\u4f9b\u6301\u7eed\u7684\u73b0\u573a\u5de5\u4f5c\u66f4\u65b0\u548c\u5bf9\u5ba2\u6237\u7591\u95ee\u7684\u7b54\u590d\u3002<\/p>\n

The fieldwork process included some nuances. The study took place in all countries simultaneously, so accuracy and efficient coordination were key considerations. In addition, it was important to adapt and localize the list of medications into each of the 6 countries, and ensure that questions and selections were relevant in each market. For instance, medications can hold different names in different countries or can only be present in certain countries. Therefore, a robust secondary research effort can be crucial in contextualizing and analyzing feedback and data.<\/p>\n

\u6211\u4eec\u4ece\u8fd9\u9879\u7814\u7a76\u4e2d\u5f97\u51fa\u7684\u4e00\u4e9b\u4e3b\u8981\u53d1\u73b0\u5305\u62ec\uff1a<\/h2>\n

\u5973\u6027\u7684\u56de\u590d\u7387\u8f83\u9ad8\uff0855%\uff09\uff0c\u8d85\u8fc7\u4e00\u534a\u7684\u53d7\u8bbf\u8005\u5e74\u9f84\u5728 45 \u5c81\u4ee5\u4e0a\uff0855%\uff09\u3002
\u56de\u590d\u7387\u8f83\u9ad8\u7684\u56fd\u5bb6\u662f\u52a0\u62ff\u5927\u3001\u7f8e\u56fd\u548c\u82f1\u56fd\u3002
\u5927\u591a\u6570\u53d7\u8bbf\u8005\uff0844%\uff09\u5728\u8fc7\u53bb 1-5 \u5e74\u5185\u60a3\u6709\u4e0e\u764c\u75c7\u65e0\u5173\u7684\u6301\u7eed\u6027\uff08\u6162\u6027\uff09\u75bc\u75db\u3002
\u8d85\u8fc7\u4e00\u534a\u7684\u53d7\u8bbf\u8005\uff0860%\uff09\u906d\u53d7\u7740 7 \u81f3 10 \u7ea7\u7684\u75bc\u75db\uff081 \u8868\u793a\u865a\u5f31\uff0c10 \u8868\u793a\u4ed6\u4eec\u80fd\u60f3\u8c61\u5230\u7684\u6700\u4e25\u91cd\u7684\u75bc\u75db\uff09\u3002<\/p>\n

Overall, this study was a success and provided insight for meaningful change and development. Moreover, at SIS, our dedicated teams in 9 locations spread across 4 continents offer clients access to knowledge from developed to emerging markets. Our extensive global network, further extends our geographic reach, providing both local insights and global perspectives.<\/p>\n

\u5c3d\u7ba1\u53d7\u8bbf\u8005\u5728\u56de\u7b54\u4e2d\u5206\u4eab\u4e86\u4e2a\u4eba\u8be6\u7ec6\u4fe1\u606f\uff0c\u4f46\u4ed6\u4eec\u5728\u56de\u7b54\u95ee\u9898\u65f6\u4e0d\u5fc5\u9762\u5bf9\u4e3b\u6301\u4eba\u6216\u901a\u8fc7\u7535\u8bdd\u4ea4\u8c08\uff0c\u8fd9\u4f1a\u5f71\u54cd\u4ed6\u4eec\u56de\u7b54\u7684\u8bda\u5b9e\u7a0b\u5ea6\u3002<\/p>\n

\u4e0e\u4f20\u7edf\u7684\u5b9a\u6027\u65b9\u6cd5\u76f8\u6bd4\uff0c\u5728\u7ebf\u8c03\u67e5\u4e5f\u6709\u7f3a\u70b9\u3002\u5728\u7ebf\u8c03\u67e5\u6ca1\u6709\u7ecf\u8fc7\u57f9\u8bad\u7684\u91c7\u8bbf\u5458\u6765\u8c03\u67e5\u53d7\u8bbf\u8005\u5e76\u6536\u96c6\u989d\u5916\u6570\u636e\uff0c\u800c\u4e14\u4e00\u4e9b\u56fd\u5bb6\u7684\u4e92\u8054\u7f51\/\u79fb\u52a8\u8986\u76d6\u8303\u56f4\u4e0e\u5176\u4ed6\u56fd\u5bb6\u4e0d\u540c\uff0c\u8fd9\u53ef\u80fd\u4f1a\u9650\u5236\u62bd\u6837\u548c\u53d7\u8bbf\u8005\u7684\u53ef\u7528\u6027\u3002<\/p>\n

\u8bf7\u8054\u7cfb\u6211\u4eec\uff0c\u4e86\u89e3\u60a8\u4e0b\u4e00\u4e2a\u5728\u6b27\u6d32\u7684\u533b\u7597\u4fdd\u5065\u5e02\u573a\u7814\u7a76\u9879\u76ee\u3002<\/a><\/h2>\n

\u00a0<\/p>","protected":false},"excerpt":{"rendered":"

\u591a\u56fd\u533b\u7597\u4fdd\u5065\u6848\u4f8b\u7814\u7a76 SIS\u56fd\u9645\u7814\u7a76\u516c\u53f8\u4ee3\u8868\u6211\u4eec\u7684\u4e00\u4f4d\u5ba2\u6237\u5f00\u5c55\u4e86\u4e00\u9879\u5728\u7ebf\u7814\u7a76\uff0c\u8be5\u5ba2\u6237\u4e0e\u4e00\u5bb6\u5168\u7403\u5236\u836f\u516c\u53f8\u5bc6\u5207\u5408\u4f5c\u3002\u8fd9\u9879\u7814\u7a76\u4e3b\u8981\u5173\u6ce8\u6765\u81ea\u5317\u7f8e\u548c\u897f\u6b27\/\u5317\u6b27\u516d\u4e2a\u4e0d\u540c\u56fd\u5bb6\u7684\u60a3\u8005\uff0c\u4ed6\u4eec\u5747\u88ab\u8bca\u65ad\u60a3\u6709\u963f\u7247\u7c7b\u836f\u7269\u5f15\u8d77\u7684\u4fbf\u79d8\u2026\u2026 \u91cc\u65af<\/a><\/p>","protected":false},"author":1,"featured_media":69260,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[282,280,281,318,278],"class_list":["post-12870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-africa","tag-emea","tag-europe","tag-healthcare-market-research","tag-middle-east","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/posts\/12870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/comments?post=12870"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/posts\/12870\/revisions"}],"predecessor-version":[{"id":69272,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/posts\/12870\/revisions\/69272"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media\/69260"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media?parent=12870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/categories?post=12870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/tags?post=12870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}