{"id":12064,"date":"2019-02-07T15:48:00","date_gmt":"2019-02-07T15:48:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/harnessing-technology-in-retail\/"},"modified":"2026-01-26T18:06:55","modified_gmt":"2026-01-26T23:06:55","slug":"%e5%88%a9%e7%94%a8%e9%9b%b6%e5%94%ae%e6%8a%80%e6%9c%af","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/zh\/%e5%88%a9%e7%94%a8%e9%9b%b6%e5%94%ae%e6%8a%80%e6%9c%af\/","title":{"rendered":"\u96f6\u552e\u6280\u672f\u5e02\u573a\u7814\u7a76"},"content":{"rendered":"
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

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\u5e93\u5b58\u7ba1\u7406\u6280\u672f<\/h2>\n\n\n\n

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\u9500\u552e\u70b9\u6280\u672f<\/h2>\n\n\n\n

The renegotiated costs in turn, provide opportunities for ramping up profit margins, either by maintaining retail prices or by pushing prices down to increase \u6d88\u8d39\u8005<\/a> demand. Point-of-sale software also provides critical information on buying behavior, including simple data such as which items tend to be purchased together. Knowing such information allows for strategic item placements on specific lanes or shelves, improving customer convenience and significantly helping sales.<\/p>\n\n\n\n

\u5b9a\u4f4d\u548c\u5730\u7406\u56f4\u680f\u6280\u672f<\/h2>\n\n\n\n

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\u652f\u4ed8\u6280\u672f<\/h2>\n\n\n\n

Innovations in Mobile Payments and Mobile Wallets have allowed consumers to make purchases effortlessly.  Mobile Payments also allow companies to collect payments more rapidly and receive more information about customers.  Companies like Square allow entrepreneurs and small retail businesses to efficiently set up in-store<\/a> and e-commerce stores.<\/p>\n\n\n\n

\u667a\u80fd\u6280\u672f<\/h2>\n\n\n\n

While certainly not at the extent Wal-Mart does, other retailers with less capitalization can still deploy smart technologies and reap their game-changing benefits. In addition to technologies that improve operational efficiency, some enhance branding, marketing, and other forward-facing aspects of the retail business. Mobile phones, tablets, and social media are now being intensively used by retailers to build brands, generate leads, manage consumer bases, and convert specially designed customer engagements into sales.<\/p>\n\n\n\n

\u5e7f\u544a\u6280\u672f<\/h2>\n\n\n\n

QR \u7801\u3001\u5e97\u5185\u6570\u5b57\u663e\u793a\u5c4f\u548c\u4fbf\u643a\u5f0f\u8ba1\u7b97\u8bbe\u5907\u6b63\u5728\u6539\u53d8\u4eba\u4eec\u8d2d\u4e70\u4e0d\u540c\u6d88\u8d39\u54c1\u7684\u65b9\u5f0f\u3002\u4e00\u4e9b\u5546\u5e97\u73b0\u5728\u91c7\u7528\u6df7\u5408\u96f6\u552e\u6a21\u5f0f\uff0c\u5c06\u7535\u5b50\u5546\u52a1\u7684\u4fbf\u5229\u6027\u878d\u5165\u5b9e\u4f53\u73af\u5883\u3002\u5ba2\u6237\u53ef\u4ee5\u4eb2\u81ea\u68c0\u67e5\u5546\u54c1\uff0c\u5e76\u901a\u8fc7\u89e6\u6478\u5c4f\u663e\u793a\u5668\u6216\u5e97\u5185\u5e73\u677f\u7535\u8111\uff08\u5982 iPad\uff09\u4ee5\u5bcc\u5a92\u4f53\u5f62\u5f0f\u83b7\u53d6\u5176\u4ed6\u4ea7\u54c1\u4fe1\u606f\u3002QR \u7801\u63d0\u4f9b\u9500\u552e\u8f6c\u5316\u6570\u636e\uff0c\u5e76\u5141\u8bb8\u5ba2\u6237\u4e0e\u60a8\u7684\u54c1\u724c\u4e92\u52a8\u3002<\/p>\n\n\n\n

\u5168\u6e20\u9053\u6280\u672f<\/h2>\n\n\n\n

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\u968f\u7740\u8d8a\u6765\u8d8a\u591a\u7684\u6d88\u8d39\u8005\u5c06\u79d1\u6280\u878d\u5165\u5230\u4ed6\u4eec\u7684\u751f\u6d3b\u65b9\u5f0f\u4e2d\uff0c\u96f6\u552e\u5546\u4e5f\u8d8a\u6765\u8d8a\u591a\u5730\u5e94\u7528\u8fd9\u4e9b\u5de5\u5177\u6765\u83b7\u53d6\u4f18\u52bf\u548c\u6027\u80fd\u3002<\/p>\n\n\n\n

\u5173\u4e8e\u96f6\u552e\u6280\u672f\u5e02\u573a\u7814\u7a76<\/h2>\n\n\n\n

\u96f6\u552e\u6280\u672f\u5e02\u573a\u7814\u7a76<\/a> provides insight, data and strategies.\u00a0 Market Research uncovers insights on the behavior and attitudes of consumers<\/a> and employees at the Point of Purchase and in-store. Different research methods can help you achieve your objectives:<\/p>\n\n\n\n