{"id":12052,"date":"2010-07-17T14:56:53","date_gmt":"2010-07-17T14:56:53","guid":{"rendered":"https:\/\/www.sisinternational.com\/the-new-american-consumer-trends-facing-us-retailers\/"},"modified":"2026-01-25T19:10:14","modified_gmt":"2026-01-26T00:10:14","slug":"%e7%be%8e%e5%9b%bd%e6%96%b0%e6%b6%88%e8%b4%b9%e8%80%85%e5%88%86%e6%9e%90%e7%be%8e%e5%9b%bd%e9%9b%b6%e5%94%ae%e5%95%86%e9%9d%a2%e4%b8%b4%e7%9a%84%e8%b6%8b%e5%8a%bf","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/zh\/%e7%be%8e%e5%9b%bd%e6%96%b0%e6%b6%88%e8%b4%b9%e8%80%85%e5%88%86%e6%9e%90%e7%be%8e%e5%9b%bd%e9%9b%b6%e5%94%ae%e5%95%86%e9%9d%a2%e4%b8%b4%e7%9a%84%e8%b6%8b%e5%8a%bf\/","title":{"rendered":"\u65b0\u7f8e\u56fd\u6d88\u8d39\u8005\u5206\u6790\uff1a\u7f8e\u56fd\u96f6\u552e\u5546\u9762\u4e34\u7684\u8d8b\u52bf"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-3e99085f\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-3e99085f\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2013\/05\/USA-4.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"USA (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2013\/05\/USA-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2013\/05\/USA-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2013\/05\/USA-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2013\/05\/USA-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2013\/05\/USA-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n<p>\u7ee7 2009 \u5e74\u201c\u5927\u8870\u9000\u201d\u4e4b\u540e\uff0c\u6d88\u8d39\u8005\u6b63\u5904\u4e8e\u201c\u65b0\u5e38\u6001\u201d\u3002\u4ee5\u4e0b\u662f 2010 \u5e74\u6d88\u8d39\u8005\u548c\u96f6\u552e\u5546\u9762\u4e34\u7684\u4e00\u4e9b\u53d8\u5316\u3002<\/p>\n<p><strong>\u8282\u4fed<\/strong><\/p>\n<p>Consumers are spending less. Coupons, private-labeled goods, loyalty rewards cards, products in bulk, self-service, and discount stores are increasingly part of the consumer\u2019s protection against financial worries. Deflation in <a href=\"https:\/\/www.sisinternational.com\/zh\/%e4%b8%93%e4%b8%9a%e7%9f%a5%e8%af%86\/%e8%a1%8c%e4%b8%9a\/%e9%9b%b6%e5%94%ae%e5%ae%9a%e4%bb%b7%e4%b8%8e%e7%ab%9e%e4%ba%89%e5%88%86%e6%9e%90\/\" title=\"\u96f6\u552e\u5b9a\u4ef7\u548c\u7ade\u4e89\u5206\u6790\"  data-wpil-monitor-id=\"8850\">prices is a fear among retailers<\/a>.<\/p>\n<p>Consumers are both more <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e7%ba%bd%e7%ba%a6%e5%b8%82%e5%84%bf%e7%ab%a5%e6%95%99%e8%82%b2%e4%ba%a7%e5%93%81%e6%b5%8b%e8%af%95\/\" title=\"\u7ebd\u7ea6\u5e02\u513f\u7ae5\u6559\u80b2\u4ea7\u54c1\u6d4b\u8bd5\"  data-wpil-monitor-id=\"8852\">educated and risk-averse when purchasing products<\/a>.\u00a0 They use <a href=\"http:\/\/www.yelp.com\" target=\"_blank\" rel=\"noopener\">\u4ea7\u54c1\u8bc4\u7ea7\u7f51\u7ad9<\/a> \u9605\u8bfb\u5176\u4ed6\u7528\u6237\u7684\u4ea7\u54c1\u8bc4\u7ea7\u5e76\u6bd4\u8f83\u4ef7\u683c\u548c\u529f\u80fd\u3002<\/p>\n<p>\u7f8e\u56fd\u6d88\u8d39\u8005\u8d8a\u6765\u8d8a\u503e\u5411\u4e8e\u5728\u6ca1\u6709\u533b\u7597\u4e13\u4e1a\u4eba\u58eb\u5e2e\u52a9\u7684\u60c5\u51b5\u4e0b\u589e\u8fdb\u81ea\u5df1\u7684\u5065\u5eb7\u3002 <a href=\"http:\/\/www.wholefoodsmarket.com\/\" target=\"_blank\" rel=\"noopener\">\u6709\u673a\u96f6\u552e\u5e97<\/a> \u5c3d\u7ba1\u80a5\u80d6\u75c7\u75ab\u60c5\u4f9d\u7136\u4e25\u5cfb\uff0c\u4f46\u5df2\u53d8\u5f97\u8d8a\u6765\u8d8a\u4e3b\u6d41\u3002<\/p>\n<p><strong>\u91cd\u65b0\u5b9a\u4e49\u6d88\u8d39\u4e3b\u4e49\u548c\u4ef7\u503c\u89c2<\/strong><\/p>\n<p>\u7f8e\u56fd\u6d88\u8d39\u8005\u5206\u6790\u663e\u793a\uff0c\u4eba\u4eec\u5bf9\u8d2a\u5a6a\u6d88\u8d39\u4e3b\u4e49\u7684\u6001\u5ea6\u5df2\u7ecf\u53d1\u751f\u6539\u53d8\u3002\u4e00\u9879\u8c03\u67e5\u663e\u793a\uff0c75%\u7684\u53d7\u8bbf\u8005\u8868\u793a\uff0c\u4ed6\u4eec\u5b81\u613f\u82b1\u66f4\u591a\u65f6\u95f4\u966a\u4f34\u5bb6\u4eba\uff0c\u4e5f\u4e0d\u613f\u8d5a\u66f4\u591a\u94b1\u3002<\/p>\n<p>Consumers are increasingly pressured to pay off debt and <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e5%91%b3%e8%a7%89%e6%b5%8b%e8%af%95\/%e7%ba%bd%e7%ba%a6%e7%9a%84%e6%b6%88%e8%b4%b9%e5%93%81%e6%b5%8b%e8%af%95\/\" title=\"\u7ebd\u7ea6\u6d88\u8d39\u54c1\u6d4b\u8bd5\" data-wpil-monitor-id=\"8854\">consume only necessary products<\/a>, instead of continue past consumption habits.<\/p>\n<p>Increasingly, <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e5%93%81%e7%89%8c%e5%92%8c%e5%ae%a2%e6%88%b7%e7%a0%94%e7%a9%b6%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e4%ba%a7%e5%93%81%e6%b5%8b%e8%af%95%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/product-testing-for-consumer-products\/\" title=\"Product Testing for Consumer Products\" data-wpil-monitor-id=\"8856\">consumers want to know about product<\/a> sustainability and the origin of goods.\u00a0 Locally produced goods are increasingly becoming a fixture in supermarkets.<\/p>\n<p><strong>\u5e76\u975e\u6240\u6709\u96f6\u552e\u5546\u90fd\u4f1a\u9762\u4e34\u5b9e\u4f53\u5e97\u6d88\u4ea1<\/strong><\/p>\n<p>\u867d\u7136\u5b9e\u4f53\u8d2d\u7269\u4e2d\u5fc3\u548c\u97f3\u50cf\u5e97\u5df2\u7ecf\u8870\u843d\uff0c\u4f46\u96f6\u552e\u94f6\u884c\u548c\u4e13\u5356\u5e97\uff08\u4f8b\u5982 <a href=\"http:\/\/www.apple.com\/retail\/soho\/\" target=\"_blank\" rel=\"noopener\">\u82f9\u679c\u5546\u5e97<\/a> and Sony Store) are still relevant to consumers. Online <a href=\"https:\/\/www.sisinternational.com\/zh\/mystery-shopping-for-retail\/\" title=\"Mystery Shopping for Retail\" data-wpil-monitor-id=\"8858\">shopping and local retailers<\/a> are gaining more importance.<\/p>\n<p>\u65b0\u7684\u6d88\u8d39\u8d8b\u52bf\u6b63\u5728\u51fa\u73b0\uff0c\u4f8b\u5982\u57ce\u5e02\u5730\u533a\u7684\u7f51\u4e0a\u6742\u8d27\u5e97\u8d2d\u7269\u3002<\/p>\n<p><strong>Retailers are finding new ways to be relevant to <a href=\"https:\/\/www.sisinternational.com\/zh\/%e5%ae%a2%e6%88%b7%e6%bb%a1%e6%84%8f%e5%ba%a6%e5%88%86%e6%9e%90\/\" title=\"\u63d0\u9ad8\u96f6\u552e\u5ba2\u6237\u6ee1\u610f\u5ea6\u7684 8 \u79cd\u65b9\u6cd5\" data-wpil-monitor-id=\"5446\">consumers<\/a>\u00a0<\/strong><\/p>\n<p>\u5148\u8fdb\u7684\u6570\u5b57\u6807\u724c\u6b63\u5728\u6210\u4e3a\u96f6\u552e\u5546\u63a8\u5e7f\u4f18\u60e0\u548c\u8ffd\u8e2a\u5e97\u5185\u9500\u552e\u6548\u679c\u7684\u4e00\u79cd\u65b9\u5f0f <a href=\"http:\/\/www.johnryan.com\/\" target=\"_blank\" rel=\"noopener\">\u8d2d\u4e70\u70b9\u5e7f\u544a<\/a> \u548c\u6d88\u606f\u4f20\u9012\u3002<\/p>\n<p>\u201cNostalgia marketing\u201d is a rising <a href=\"https:\/\/www.sisinternational.com\/zh\/%e9%a1%b6%e7%ba%a7-b2b-%e5%b8%82%e5%9c%ba%e8%b6%8b%e5%8a%bf%e7%9b%91%e6%b5%8b%e5%85%ac%e5%8f%b8\/\" title=\"\u9876\u7ea7 B2B \u5e02\u573a\u8d8b\u52bf\u76d1\u6d4b\u516c\u53f8\" data-wpil-monitor-id=\"8851\">trend<\/a>, particularly with products targeted toward Baby Boomers. <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%81%94%e7%bd%91%e6%b1%bd%e8%bd%a6%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\" title=\"\u8054\u7f51\u6c7d\u8f66\u5e02\u573a\u7814\u7a76\" data-wpil-monitor-id=\"8859\">Marketers are creating goods emphasizing emotional connections<\/a> to meaningful symbols.<\/p>\n<p>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p><span class=\"full-image-float-left ssNonEditable\"><\/span><\/p>\n<p>\u7ee7 2009 \u5e74\u201c\u5927\u8870\u9000\u201d\u4e4b\u540e\uff0c\u6d88\u8d39\u8005\u6b63\u5904\u4e8e\u201c\u65b0\u5e38\u6001\u201d\u3002\u4ee5\u4e0b\u662f 2010 \u5e74\u6d88\u8d39\u8005\u548c\u96f6\u552e\u5546\u9762\u4e34\u7684\u4e00\u4e9b\u53d8\u5316\u3002 &nbsp;<\/p>\n<p><strong>\u8282\u4fed<\/strong><\/p>\n<p>\u6d88\u8d39\u8005\u652f\u51fa\u51cf\u5c11\u3002\u4f18\u60e0\u5238\u3001\u81ea\u6709\u54c1\u724c\u5546\u54c1\u3001\u5fe0\u8bda\u5ea6\u5956\u52b1\u5361\u3001\u6279\u91cf\u4ea7\u54c1\u3001\u81ea\u52a9\u670d\u52a1\u548c\u6298\u6263\u5e97\u65e5\u76ca\u6210\u4e3a\u6d88\u8d39\u8005\u9632\u8303\u8d22\u52a1\u62c5\u5fe7\u7684\u624b\u6bb5\u3002\u4ef7\u683c\u4e0b\u8dcc\u662f\u96f6\u552e\u5546\u4eec\u6700\u62c5\u5fc3\u7684\u95ee\u9898\u3002<\/p>\n<p>\u6d88\u8d39\u8005\u5728\u8d2d\u4e70\u4ea7\u54c1\u65f6\u4e0d\u4ec5\u77e5\u8bc6\u6e0a\u535a\uff0c\u800c\u4e14\u66f4\u503e\u5411\u4e8e\u89c4\u907f\u98ce\u9669\u3002\u4ed6\u4eec\u4f7f\u7528 <a href=\"http:\/\/www.yelp.com\">\u4ea7\u54c1\u8bc4\u7ea7\u7f51\u7ad9<\/a> \u9605\u8bfb\u5176\u4ed6\u7528\u6237\u7684\u4ea7\u54c1\u8bc4\u7ea7\u5e76\u6bd4\u8f83\u4ef7\u683c\u548c\u529f\u80fd\u3002&nbsp;<\/p>\n<p>\u7f8e\u56fd\u6d88\u8d39\u8005\u8d8a\u6765\u8d8a\u591a\u5730\u5bfb\u6c42\u5728\u6ca1\u6709\u533b\u7597\u4e13\u4e1a\u4eba\u58eb\u5e2e\u52a9\u7684\u60c5\u51b5\u4e0b\u589e\u8fdb\u81ea\u5df1\u7684\u5065\u5eb7\u3002 <a href=\"http:\/\/www.wholefoodsmarket.com\/\">\u6709\u673a\u96f6\u552e\u5e97<\/a> \u5c3d\u7ba1\u80a5\u80d6\u75c7\u75ab\u60c5\u4f9d\u7136\u4e25\u5cfb\uff0c\u4f46\u5df2\u53d8\u5f97\u8d8a\u6765\u8d8a\u4e3b\u6d41\u3002<\/p>\n<p><strong>\u91cd\u65b0\u5b9a\u4e49\u6d88\u8d39\u4e3b\u4e49\u548c\u4ef7\u503c\u89c2<\/strong><\/p>\n<p>\u7f8e\u56fd\u4eba\u5bf9\u8d2a\u5a6a\u6d88\u8d39\u4e3b\u4e49\u7684\u6001\u5ea6\u5df2\u7ecf\u53d1\u751f\u4e86\u53d8\u5316\u3002\u4e00\u9879\u8c03\u67e5\u663e\u793a\uff0c75% \u7684\u53d7\u8bbf\u8005\u8868\u793a\uff0c\u4ed6\u4eec\u5b81\u613f\u82b1\u66f4\u591a\u65f6\u95f4\u966a\u4f34\u5bb6\u4eba\uff0c\u4e5f\u4e0d\u613f\u8d5a\u66f4\u591a\u94b1\u3002<\/p>\n<p>\u6d88\u8d39\u8005\u9762\u4e34\u8d8a\u6765\u8d8a\u5927\u7684\u538b\u529b\uff0c\u9700\u8981\u507f\u8fd8\u503a\u52a1\u5e76\u53ea\u6d88\u8d39\u5fc5\u9700\u54c1\uff0c\u800c\u4e0d\u662f\u7ee7\u7eed\u8fc7\u53bb\u7684\u6d88\u8d39 <a href=\"http:\/\/www.philly.com\/philly\/business\/personal_finance\/071410_credit_card_incentives.html\">\u4e60\u60ef<\/a>.<\/p>\n<p>\u6d88\u8d39\u8005\u8d8a\u6765\u8d8a\u5e0c\u671b\u4e86\u89e3\u4ea7\u54c1\u7684\u53ef\u6301\u7eed\u6027\u548c\u5546\u54c1\u7684\u6765\u6e90\u3002\u672c\u5730\u751f\u4ea7\u7684\u5546\u54c1\u8d8a\u6765\u8d8a\u6210\u4e3a\u8d85\u5e02\u7684\u56fa\u5b9a\u5546\u54c1\u3002&nbsp;<\/p>\n<p><strong>\u5e76\u975e\u6240\u6709\u96f6\u552e\u5546\u90fd\u4f1a\u9762\u4e34\u5b9e\u4f53\u5e97\u6d88\u4ea1<\/strong><\/p>\n<p>\u867d\u7136\u5b9e\u4f53\u8d2d\u7269\u4e2d\u5fc3\u548c\u97f3\u50cf\u5e97\u5df2\u7ecf\u8870\u843d\uff0c\u4f46\u96f6\u552e\u94f6\u884c\u548c <span class=\"removed_link\" title=\"http:\/\/www.crn.com\/software\/225900095\">\u4e13\u4e1a<\/span> \u5546\u5e97\uff08\u4f8b\u5982 <a href=\"http:\/\/www.apple.com\/retail\/soho\/\">\u82f9\u679c\u5546\u5e97<\/a> \u667a\u80fd\u624b\u673a\u548c\u7d22\u5c3c\u5546\u5e97\u4ecd\u662f\u6d88\u8d39\u8005\u5173\u6ce8\u7684\u91cd\u70b9\u3002\u7f51\u4e0a\u8d2d\u7269\u548c\u672c\u5730\u96f6\u552e\u5546\u6b63\u53d8\u5f97\u8d8a\u6765\u8d8a\u91cd\u8981\u3002&nbsp;<\/p>\n<p>\u65b0\u7684\u6d88\u8d39\u8d8b\u52bf\u6b63\u5728\u51fa\u73b0\uff0c\u4f8b\u5982\u57ce\u5e02\u5730\u533a\u7684\u7f51\u4e0a\u6742\u8d27\u5e97\u8d2d\u7269\u3002<\/p>\n<p><strong>\u96f6\u552e\u5546\u5bfb\u627e\u65b0\u65b9\u5f0f\u4e0e\u6d88\u8d39\u8005\u5efa\u7acb\u8054\u7cfb&nbsp;<\/strong><\/p>\n<p>\u5148\u8fdb\u7684\u6570\u5b57\u6807\u724c\u6b63\u5728\u6210\u4e3a\u96f6\u552e\u5546\u63a8\u5e7f\u4f18\u60e0\u548c\u8ffd\u8e2a\u5e97\u5185\u9500\u552e\u6548\u679c\u7684\u4e00\u79cd\u65b9\u5f0f <a href=\"http:\/\/www.johnryan.com\/\">\u8d2d\u4e70\u70b9\u5e7f\u544a<\/a> \u548c\u6d88\u606f\u4f20\u9012\u3002<\/p>\n<p>\u201c\u6000\u65e7\u8425\u9500\u201d\u662f\u4e00\u79cd\u65b0\u5174\u8d8b\u52bf\uff0c\u5c24\u5176\u662f\u9488\u5bf9\u5a74\u513f\u6f6e\u4e00\u4ee3\u7684\u4ea7\u54c1\u3002\u8425\u9500\u4eba\u5458\u6b63\u5728\u521b\u9020\u5f3a\u8c03\u4e0e\u6709\u610f\u4e49\u7b26\u53f7\u7684\u60c5\u611f\u8054\u7cfb\u7684\u5546\u54c1\u3002&nbsp;<\/p>","protected":false},"author":1,"featured_media":69248,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[290],"tags":[],"class_list":["post-12052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/posts\/12052","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/comments?post=12052"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/posts\/12052\/revisions"}],"predecessor-version":[{"id":81486,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/posts\/12052\/revisions\/81486"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media\/69248"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media?parent=12052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/categories?post=12052"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/tags?post=12052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}