{"id":12027,"date":"2009-08-26T14:15:34","date_gmt":"2009-08-26T14:15:34","guid":{"rendered":"https:\/\/www.sisinternational.com\/how-to-craft-research-for-japan-culture-matters\/"},"modified":"2025-09-16T20:10:18","modified_gmt":"2025-09-17T00:10:18","slug":"%e5%a6%82%e4%bd%95%e9%92%88%e5%af%b9%e6%97%a5%e6%9c%ac%e6%96%87%e5%8c%96%e9%97%ae%e9%a2%98%e5%bc%80%e5%b1%95%e7%a0%94%e7%a9%b6","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/zh\/%e5%a6%82%e4%bd%95%e9%92%88%e5%af%b9%e6%97%a5%e6%9c%ac%e6%96%87%e5%8c%96%e9%97%ae%e9%a2%98%e5%bc%80%e5%b1%95%e7%a0%94%e7%a9%b6\/","title":{"rendered":"\u5982\u4f55\u9488\u5bf9\u65e5\u672c\u5f00\u5c55\u7814\u7a76\uff1b\u6587\u5316\u5f88\u91cd\u8981\uff01"},"content":{"rendered":"
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n

Many global research firms get trapped in a pitfall in designing the Japan leg of the global research project. “Consistent What and Differing How” is a norm one should always adhere to in global research projects that contain field research across many countries. More often than not, we need to adjust the specifics prescribed at the global level “What” to yield the best result from the research work in Japan. In this series of articles, I will shed a light on how we should deal with the “How” part of the norm to render the Japan leg most effective while keeping the “What” intact. \u00a0Specifically, this article is about focus group research<\/a>.<\/em><\/strong><\/p>\n

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\u7834\u51b0 <\/strong><\/p>\n

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\u70b9\u706b <\/strong><\/p>\n

Nobody tends to want to be the first to express his\/her own thought even if asked. What we often do is to present a point about which people can’t help saying something. For example, if you want to know the pattern of education spending by participants on their children<\/a>, you may want to allude to a group of people who are “enthusiastic” about a certain type of educational spending. Since we have chosen people who are keen on education, each of them should have some clear opinion about it, be it positive or not. That works as an ignition.<\/p>\n

\u907f\u514d\u504f\u5411\u5f15\u529b <\/strong><\/p>\n

In Japan, people tend to try to reach consensus as early as possible; many scholars suggest that this attitude stems from Japan’s agricultural societal structure where group<\/a> works are always looked for. This is also what we observe in focus group meetings. People tend to gravitate toward one opinion; once a certain position is built, a “snowball” effect often kicks in where people begin to rally around it. This is one of major impediments one should avoid once free-wheeling discussions begin. Although I don’t get into specific tactics to stay away from the end result becoming highly biased because they are pretty common across cultures, the moderator should be very alert on this gravitational force gaining momentum and strike the balance of discussions.<\/p>\n

\u8d21\u732e\u516c\u53f8\uff1a<\/strong>
\n\u65e5\u672c\u7814\u7a76\u670d\u52a1\u3002\u65e5\u672c\u4e1c\u4eac\u3002www.japan-research-services.com
\n\u8054\u7cfb\u4eba\uff1a\u83c5\u91ce\u5eb7\u3002yasu.ka@agloballoon.co.jp<\/a><\/p>\n

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\"\"<\/span><\/span>\u8bb8\u591a\u5168\u7403\u7814\u7a76\u516c\u53f8\u5728\u8bbe\u8ba1\u5168\u7403\u7814\u7a76\u9879\u76ee\u7684\u65e5\u672c\u90e8\u5206\u65f6\u9677\u5165\u4e86\u4e00\u4e2a\u9677\u9631\u3002\u201c\u5185\u5bb9\u4e00\u81f4\uff0c\u65b9\u5f0f\u4e0d\u540c\u201d\u662f\u5168\u7403\u7814\u7a76\u9879\u76ee\u5e94\u59cb\u7ec8\u9075\u5faa\u7684\u89c4\u8303\uff0c\u8fd9\u4e9b\u9879\u76ee\u5305\u542b\u8de8\u591a\u4e2a\u56fd\u5bb6\u7684\u5b9e\u5730\u7814\u7a76\u3002\u901a\u5e38\uff0c\u6211\u4eec\u9700\u8981\u8c03\u6574\u5168\u7403\u5c42\u9762\u89c4\u5b9a\u7684\u201c\u5185\u5bb9\u201d\u7684\u5177\u4f53\u5185\u5bb9\uff0c\u4ee5\u4fbf\u4ece\u65e5\u672c\u7684\u7814\u7a76\u5de5\u4f5c\u4e2d\u83b7\u5f97\u6700\u4f73\u7ed3\u679c\u3002\u5728\u672c\u7cfb\u5217\u6587\u7ae0\u4e2d\uff0c\u6211\u5c06\u9610\u660e\u6211\u4eec\u5e94\u5982\u4f55\u5904\u7406\u89c4\u8303\u7684\u201c\u65b9\u5f0f\u201d\u90e8\u5206\uff0c\u4ee5\u4fbf\u5728\u4fdd\u6301\u201c\u5185\u5bb9\u201d\u4e0d\u53d8\u7684\u60c5\u51b5\u4e0b\u4f7f\u65e5\u672c\u90e8\u5206\u6700\u6709\u6548\u3002\u5177\u4f53\u6765\u8bf4\uff0c\u8fd9\u7bc7\u6587\u7ae0\u662f\u5173\u4e8e\u7126\u70b9\u5c0f\u7ec4\u7814\u7a76\u7684\u3002<\/p>","protected":false},"author":1,"featured_media":65779,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[298],"tags":[],"class_list":["post-12027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asia","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"uagb_featured_image_src":{"full":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Japan-4.jpg",1456,816,false],"thumbnail":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Japan-4-150x150.jpg",150,150,true],"medium":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Japan-4-300x168.jpg",300,168,true],"medium_large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Japan-4-768x430.jpg",768,430,true],"large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Japan-4-1024x574.jpg",1024,574,true],"1536x1536":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Japan-4.jpg",1456,816,false],"2048x2048":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Japan-4.jpg",1456,816,false],"trp-custom-language-flag":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Japan-4-18x10.jpg",18,10,true]},"uagb_author_info":{"display_name":"Ruth Stanat","author_link":"https:\/\/www.sisinternational.com\/zh\/author\/expert\/"},"uagb_comment_info":0,"uagb_excerpt":"Many global research firms get trapped in a pitfall in designing the Japan leg of the global research project. \"Consistent What and Differing How\" is a norm one should always adhere to in global research projects that contain field research across many countries. More often than not, we need to adjust the specifics prescribed at…","_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/posts\/12027","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/comments?post=12027"}],"version-history":[{"count":3,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/posts\/12027\/revisions"}],"predecessor-version":[{"id":81464,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/posts\/12027\/revisions\/81464"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media\/65779"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media?parent=12027"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/categories?post=12027"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/tags?post=12027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}