{"id":12015,"date":"2019-10-15T00:22:09","date_gmt":"2019-10-15T00:22:09","guid":{"rendered":"https:\/\/www.sisinternational.com\/ensuring-customers-remember-your-message\/"},"modified":"2025-09-17T00:57:55","modified_gmt":"2025-09-17T04:57:55","slug":"%e7%a1%ae%e4%bf%9d%e5%ae%a2%e6%88%b7%e8%ae%b0%e4%bd%8f%e6%82%a8%e7%9a%84%e4%bf%a1%e6%81%af","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/zh\/%e7%a1%ae%e4%bf%9d%e5%ae%a2%e6%88%b7%e8%ae%b0%e4%bd%8f%e6%82%a8%e7%9a%84%e4%bf%a1%e6%81%af\/","title":{"rendered":"\u54c1\u724c\u6fc0\u6d3b\u5e02\u573a\u7814\u7a76"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-52bbfd4f\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-52bbfd4f\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-16.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"Quantitative research (16)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-16.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-16-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-16-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-16-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-16-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n<h2>\u521b\u5efa\u5f3a\u6709\u529b\u7684\u4fe1\u606f\u81f3\u5173\u91cd\u8981\u3002<\/h2>\n<p>\u4f46\u5728\u8fd9\u4e2a\u5145\u65a5\u7740\u4f17\u591a\u4fe1\u606f\u7684\u65f6\u4ee3\uff0c\u4f01\u4e1a\u5fc5\u987b\u9f50\u5fc3\u534f\u529b\uff0c\u786e\u4fdd\u5ba2\u6237\u4e0d\u4f1a\u5ffd\u89c6\u81ea\u5df1\u7684\u4fe1\u606f\u3002\u5bf9\u4e8e\u4ee5\u5343\u79a7\u4e00\u4ee3\u7b49\u5ba2\u6237\u4e3a\u76ee\u6807\u7684\u4f01\u4e1a\u6765\u8bf4\uff0c\u8fd9\u4e00\u70b9\u5c24\u4e3a\u91cd\u8981\uff0c\u56e0\u4e3a\u4ed6\u4eec\u5728\u5ffd\u89c6\u5e7f\u544a\u548c\u4f01\u4e1a\u6c9f\u901a\u65b9\u9762\u6709\u7740\u4e30\u5bcc\u7684\u7ecf\u9a8c\u3002<\/p>\n<p><strong>\u4ee5\u4e0b\u662f\u521b\u5efa\u6709\u529b\u4fe1\u606f\u7684\u4e00\u4e9b\u6ce8\u610f\u4e8b\u9879\u3002<\/strong><\/p>\n<ul>\n<li>\n<h2>\u8be6\u5c3d\u9610\u8ff0<\/h2>\n<ul>\n<li>\u5c06\u523a\u6fc0\u4e0e\u5176\u4ed6\u4fe1\u606f\u8054\u7cfb\u8d77\u6765\uff0c\u5728\u987e\u5ba2\u5934\u8111\u4e2d\u5bf9\u4fe1\u606f\u8fdb\u884c\u7f16\u7801<\/li>\n<li>\u4f7f\u7528\u4f8b\u5b50\u6765\u5f3a\u8c03\u4fe1\u606f<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<h2>\u89c6\u89c9\u610f\u8c61<\/h2>\n<ul>\n<li>\u521b\u5efa\u89c6\u89c9\u56fe\u50cf\u6765\u8868\u793a\u9700\u8981\u8bb0\u4f4f\u7684\u5355\u8bcd<\/li>\n<li>\u5f3a\u8c03\u5bf9\u987e\u5ba2\u6709\u5f71\u54cd\u7684\u5177\u4f53\u4e8b\u7269<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul class=\"unindentedList\">\n<li>\n<h2>\u52a9\u8bb0\u7b26<\/h2>\n<ul>\n<li>\u63d0\u4f9b\u6613\u4e8e\u8bb0\u5fc6\u7684\u7ed3\u6784\u548c\u6570\u636e\u4e4b\u95f4\u7684\u5173\u8054<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<h2>\u8054\u60f3\u7f51\u7edc<\/h2>\n<ul>\n<li>\u5728\u7814\u7a76\u4e2d\uff0c\u8fd9\u79cd\u8003\u8651\u6d89\u53ca\u8bb0\u5fc6\u7684\u6fc0\u6d3b\u6a21\u578b\u3001\u76f8\u5173\u4fe1\u606f\u7684\u8054\u60f3\u7f51\u7edc\u548c\u4e92\u8fde\u8282\u70b9\u7684\u77e5\u8bc6\u7ed3\u6784<\/li>\n<li>\u7b26\u53f7\u3001\u7269\u4f53\u548c\u4fe1\u606f\u6839\u636e\u5b83\u4eec\u5728\u8bb0\u5fc6\u4e2d\u7684\u5173\u8054\u7a0b\u5ea6\u800c\u76f8\u4e92\u8054\u7cfb<\/li>\n<li>The activated thought in the customers&#8217; mind represents the overall meaning of the product for the <a href=\"https:\/\/www.sisinternational.com\/zh\/%e5%ae%a2%e6%88%b7%e6%bb%a1%e6%84%8f%e5%ba%a6%e5%88%86%e6%9e%90\/\" title=\"\u63d0\u9ad8\u96f6\u552e\u5ba2\u6237\u6ee1\u610f\u5ea6\u7684 8 \u79cd\u65b9\u6cd5\"  data-wpil-monitor-id=\"9066\">\u6d88\u8d39\u8005<\/a> at that time.<\/li>\n<li>\u65e0\u8bba\u6fc0\u6d3b\u4ec0\u4e48\u60f3\u6cd5\u6216\u4fe1\u606f\uff0c\u90fd\u4f1a\u5f71\u54cd\u8ba4\u77e5\u6216\u9690\u6027\u8fc7\u7a0b\uff0c\u800c\u8fd9\u4e9b\u8fc7\u7a0b\u662f\u73af\u5883\u4e2d\u6fc0\u6d3b\u523a\u6fc0\u7684\u7ed3\u679c\u3002\u516c\u53f8\u53ef\u4ee5\u8003\u8651\u5728\u4fe1\u606f\u4e2d\u5f15\u5165\u6fc0\u60c5\u3001\u5174\u594b\u548c\u884c\u52a8\u53f7\u53ec\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<h2>\u6269\u6563\u6fc0\u6d3b<\/h2>\n<ul class=\"unindentedList\">\n<li>\u5f53\u4e00\u4e2a\u60f3\u6cd5\u88ab\u6fc0\u6d3b\u65f6\uff0c\u4e0e\u4e4b\u76f8\u5173\u7684\u5176\u4ed6\u8282\u70b9\u4e5f\u5f00\u59cb\u88ab\u89e6\u53d1<\/li>\n<li>\u628a\u5ba2\u6237\u7684\u601d\u7ef4\u60f3\u8c61\u6210\u4e00\u5f20\u7f51\u3002\u5f53\u4e00\u4e2a\u60f3\u6cd5\u88ab\u89e6\u53d1\u65f6\uff0c\u4e0e\u4e4b\u76f8\u5173\u7684\u60f3\u6cd5\u4e5f\u4f1a\u88ab\u89e6\u53d1\u3002<\/li>\n<li><span style=\"text-decoration: underline;\">\u5173\u8054\u8282\u70b9\uff1a<\/span>\n<ul>\n<li>\u54c1\u724c\u4e13\u5c5e<\/li>\n<li>\u5e7f\u544a\u4e13\u7528<\/li>\n<li>\u54c1\u724c\u8bc6\u522b<\/li>\n<li>\u4ea7\u54c1\u5206\u7c7b<\/li>\n<li>\u8bc4\u4ef7\u53cd\u5e94<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2>\u5982\u4f55\u8861\u91cf\u987e\u5ba2\u7684\u7559\u5b58\u7387<\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e5%93%81%e7%89%8c%e5%92%8c%e5%ae%a2%e6%88%b7%e7%a0%94%e7%a9%b6%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e4%ba%a7%e5%93%81%e6%b5%8b%e8%af%95%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/top-usability-market-research-company\/\" title=\"Usability testing Company\"  data-wpil-monitor-id=\"9067\">Companies can use the Starch test<\/a> \u2013 trying to see what memories are left after reading magazine ads. Not a lot of effort has to be put into this. Another approach is \u201cassociative\u201d based on associations and what is \u201cread most\u201d<\/p>\n<h2><strong><br \/>\n<\/strong>\u5176\u4ed6\u5173\u4e8e\u8bb0\u5fc6\u4fdd\u7559\u7684\u5efa\u8bae\uff1a<\/h2>\n<p>Research firms need to be aware of the following obstructions to memory and <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e9%87%91%e8%9e%8d%e7%a7%91%e6%8a%80%e6%88%98%e7%95%a5%e5%92%a8%e8%af%a2%e7%a0%94%e7%a9%b6\/%e9%87%91%e8%9e%8d%e6%9c%8d%e5%8a%a1%e5%ae%a2%e6%88%b7%e4%bf%9d%e7%95%99%e5%92%a8%e8%af%a2\/\" title=\"\u91d1\u878d\u670d\u52a1\u5ba2\u6237\u4fdd\u7559\u54a8\u8be2\"  data-wpil-monitor-id=\"9068\">retention of messages among customers<\/a>:<\/p>\n<ul>\n<li><strong>\u4e8b\u5b9e\u8bb0\u5fc6\u4e0e\u611f\u89c9\u8bb0\u5fc6<\/strong> \u2013 \u8bb0\u4f4f\u611f\u89c9\u548c\u60c5\u7eea\u72b6\u6001\u6bd4\u8bb0\u4f4f\u4e8b\u5b9e\u66f4\u5bb9\u6613\u3002<\/li>\n<li><strong>\u7f16\u7801\u7279\u5f02\u6027<\/strong> \u2013 \u8bb0\u5fc6\u662f\u5728\u7279\u5b9a\u7684\u73af\u5883\u548c\u80cc\u666f\u4e0b\u8bb0\u5f55\u7684\u3002\u516c\u53f8\u53ef\u4ee5\u5229\u7528\u8bb0\u5fc6\u5e94\u8be5\u53d1\u751f\u7684\u80cc\u666f\u3002<\/li>\n<li><strong>\u5fc3\u5883\u4e00\u81f4\u6548\u5e94<\/strong> \u2013 \u8bb0\u5fc6\u5e94\u8be5\u4e0e\u6d88\u8d39\u8005\u5728\u7f16\u7801\u65f6\u7684\u5fc3\u7406\u72b6\u6001\u201c\u4e00\u81f4\u201d\u3002<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>\u521b\u9020\u5f3a\u6709\u529b\u7684\u4fe1\u606f\u81f3\u5173\u91cd\u8981\u3002\u4f46\u5728\u5ba2\u6237\u8111\u6d77\u4e2d\u6d6e\u73b0\u51fa\u5982\u6b64\u591a\u4fe1\u606f\u7684\u65f6\u4ee3\uff0c\u516c\u53f8\u5fc5\u987b\u9f50\u5fc3\u534f\u529b\u786e\u4fdd\u5ba2\u6237\u4e0d\u4f1a\u5ffd\u89c6\u4ed6\u4eec\u7684\u4fe1\u606f\u3002\u5bf9\u4e8e\u4ee5\u5343\u79a7\u4e00\u4ee3\u7b49\u5ba2\u6237\u4e3a\u76ee\u6807\u7684\u516c\u53f8\u6765\u8bf4\uff0c\u8fd9\u4e00\u70b9\u66f4\u4e3a\u91cd\u8981\uff0c\u56e0\u4e3a\u4ed6\u4eec\u62e5\u6709\u5e7f\u6cdb\u7684\u2026\u2026 <a title=\"\u54c1\u724c\u6fc0\u6d3b\u5e02\u573a\u7814\u7a76\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/zh\/%e7%a1%ae%e4%bf%9d%e5%ae%a2%e6%88%b7%e8%ae%b0%e4%bd%8f%e6%82%a8%e7%9a%84%e4%bf%a1%e6%81%af\/\" aria-label=\"\u9605\u8bfb Brand Activation Market Research\">\u91cc\u65af<\/a><\/p>","protected":false},"author":1,"featured_media":67029,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[296],"tags":[],"class_list":["post-12015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-thought-leadership","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/posts\/12015","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/comments?post=12015"}],"version-history":[{"count":2,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/posts\/12015\/revisions"}],"predecessor-version":[{"id":81517,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/posts\/12015\/revisions\/81517"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media\/67029"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media?parent=12015"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/categories?post=12015"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/tags?post=12015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}