{"id":12004,"date":"2008-12-16T23:48:00","date_gmt":"2008-12-16T23:48:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/white-paper-which-comes-first-demand-or-supply\/"},"modified":"2026-01-26T14:41:57","modified_gmt":"2026-01-26T19:41:57","slug":"%e7%99%bd%e7%9a%ae%e4%b9%a6-%e5%85%88%e6%9c%89%e9%9c%80%e6%b1%82%e8%bf%98%e6%98%af%e5%85%88%e6%9c%89%e4%be%9b%e5%ba%94","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/zh\/%e7%99%bd%e7%9a%ae%e4%b9%a6-%e5%85%88%e6%9c%89%e9%9c%80%e6%b1%82%e8%bf%98%e6%98%af%e5%85%88%e6%9c%89%e4%be%9b%e5%ba%94\/","title":{"rendered":"\u767d\u76ae\u4e66\uff1a\u5148\u6709\u9700\u6c42\uff0c\u8fd8\u662f\u5148\u6709\u4f9b\u7ed9\uff1f"},"content":{"rendered":"
\"SIS<\/figure>\n\n\n\n
\n\n\n

\u4f5c\u8005\uff1a\u5fb7\u7c73\u7279\u91cc\u00b7\u5e0c\u9a6c\u8bfa\u592b\uff08Dmitry Shimanov\uff09 3\u6708<\/a> \u54a8\u8be2\u7814\u7a76\u673a\u6784
\u4e5f\u53ef\u5728 SIS \u56fd\u9645\u5168\u7403\u60c5\u62a5\u5e93\u4e2d\u8bbf\u95ee<\/p>\n

\u6709\u4e00\u6761\u8457\u540d\u7684\u7ecf\u6d4e\u5b66\u5b9a\u5f8b\uff1a\u201c\u9700\u6c42\u51b3\u5b9a\u4f9b\u7ed9\u201d\u3002\u8fd9\u662f\u771f\u7684\u5417\uff1f
<\/em>
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\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u5728\u65b0\u4ea7\u54c1\u6210\u529f\u63a8\u51fa\u5e76\u786e\u4fdd\u7a33\u5b9a\u7684\u9700\u6c42\u540e\uff0c\u6574\u4e2a\u5468\u671f\u5c06\u7ee7\u7eed\uff1a\u518d\u6b21\u7531\u4f9b\u5e94\u51b3\u5b9a\u9700\u6c42\u2014\u2014\u8fd9\u4e9b\u4ea7\u54c1\u7684\u65b0\u54c1\u79cd\u5c06\u4f1a\u51fa\u73b0\u3002\u4f8b\u5982\uff0c\u7eaf\u5de7\u514b\u529b\u4e4b\u540e\u662f\u725b\u5976\u5de7\u514b\u529b\u3001\u767d\u5de7\u514b\u529b\u3001\u575a\u679c\u5de7\u514b\u529b\u7b49\u7b49\uff0c\u7eb8\u5dfe\u4ea7\u54c1\u4e5f\u83b7\u5f97\u4e86\u5404\u79cd\u5404\u6837\u7684\u53e3\u5473\u3002<\/p>\n

\u6c38\u6052\u7684\u641c\u5bfb<\/strong><\/p>\n

\u8425\u9500\u4e13\u5bb6\u4e25\u683c\u9075\u5faa\u9700\u6c42\u5b9a\u5f8b\u3002\u4ed6\u4eec\u4e0d\u65ad\u5411\u5e02\u573a\u63a8\u51fa\u65b0\u4ea7\u54c1\uff0c\u8ba9\u4eba\u4eec\u76f8\u4fe1\u662f\u4ed6\u4eec\u7684\u9700\u6c42\uff08\u9700\u6c42\uff09\u5bfc\u81f4\u4e86\u65b0\u4ea7\u54c1\u7684\u51fa\u73b0\u3002\u5f53\u7136\uff0c\u8fd9\u5728\u4e00\u5b9a\u7a0b\u5ea6\u4e0a\u662f\u6b63\u786e\u7684\uff0c\u56e0\u4e3a\u4efb\u4f55\u4ea7\u54c1\u90fd\u5e94\u8be5\u6ee1\u8db3\u67d0\u4e9b\u9700\u6c42\uff0c\u81f3\u5c11\u662f\u90e8\u5206\u9700\u6c42\u3002\u4f46\u95ee\u9898\u662f\uff0c\u6240\u6709\u57fa\u672c\u9700\u6c42\u90fd\u5df2\u88ab\u73b0\u6709\u7684\u4ea7\u54c1\u6240\u6ee1\u8db3\u3002\u56e0\u6b64\uff0c\u7b2c 100 \u4e2a\u65b0\u624b\u8868\u54c1\u724c\u5c06\u4e0d\u518d\u6ee1\u8db3\u4e86\u89e3\u65f6\u95f4\u7684\u9700\u6c42\uff0c\u800c\u662f\u5f00\u59cb\u6ee1\u8db3\u63d0\u5347\u5730\u4f4d\u3001\u4e0e\u4f17\u4e0d\u540c\u6216\u6210\u4e3a\u67d0\u4e2a\u793e\u4f1a\u7fa4\u4f53\u4e00\u90e8\u5206\u7684\u9700\u6c42\u3002\u8fd9\u5c31\u662f\u8425\u9500\u641c\u7d22\u7684\u5f00\u59cb\u3002<\/p>\n

Manufacturers of consumer goods are always seeking some product that does not yet exist, so as to become the first to profit from a new unique offer. Marketing managers and manufacturers are supported by marketing agencies and researchers<\/a>, providing information on consumers to create new products or advertising concepts. This information provides insight into people\u2019s latent needs and desires, which are not yet actualized, and helps to understand, what potential product this or that consumer group needs.<\/p>\n

\u5f53\u6709\u65b0\u4ea7\u54c1\u65f6\uff0c\u60c5\u51b5\u53ef\u80fd\u6b63\u597d\u76f8\u53cd\uff0c\u9700\u8981\u627e\u5230\u76f8\u5173\u9700\u6c42\u3002\u5e02\u573a\u7814\u7a76\u88ab\u5e7f\u6cdb\u7528\u4e8e\u6b64\u76ee\u7684\u3002\u4f8b\u5982\uff0c\u968f\u7740\u65e5\u672c\u6599\u7406\u8d8a\u6765\u8d8a\u53d7\u6b22\u8fce\uff0c\u9c7c\u5b50\u9171\u85af\u7247\u7684\u51fa\u73b0\u5e2e\u52a9\u4e2d\u4ea7\u9636\u7ea7\u611f\u53d7\u5230\u8fd9\u79cd\u70f9\u996a\u6f6e\u6d41\u7684\u4e00\u90e8\u5206\u3002<\/p>\n

\u4e8b\u5b9e\u4e0a\uff0c\u6211\u4eec\u53ef\u4ee5\u4e0d\u65ad\u53d1\u73b0\u65b0\u9700\u6c42\uff0c\u521b\u9020\u65b0\u4ea7\u54c1\uff0c\u56e0\u4e3a\u968f\u7740\u6280\u672f\u7684\u53d1\u5c55\uff0c\u4eba\u4eec\u7684\u9700\u6c42\u4e0d\u65ad\u51fa\u73b0\u548c\u53d8\u5316\u3002\u6700\u91cd\u8981\u7684\u662f\u8981\u5145\u5206\u4e86\u89e3\u4f55\u65f6\u6709\u673a\u4f1a\u521b\u9020\u4e00\u79cd\u80fd\u591f\u5f15\u53d1\u201c\u6d88\u8d39\u8005\u9769\u547d\u201d\u7684\u65b0\u4ea7\u54c1\u3002\u6bd4\u5c14\u76d6\u8328\u5c31\u662f\u8fd9\u6837\u53d1\u5bb6\u81f4\u5bcc\u7684\uff1a\u968f\u7740\u4e2a\u4eba\u7535\u8111\u7684\u51fa\u73b0\uff0c\u8ba1\u7b97\u673a\u6280\u672f\u53d8\u5f97\u4eba\u4eba\u53ef\u7528\u3002\u8fd9\u786e\u5b9e\u662f\u4e00\u79cd\u65b0\u4ea7\u54c1\uff0c\u53d7\u5230\u5e7f\u5927\u516c\u4f17\u7684\u6b22\u8fce\uff0c\u800c\u4e14\u5229\u6da6\u4e30\u539a\u3002<\/p>\n

\u5982\u4f55\u5b8c\u6210<\/strong><\/p>\n

Every company tries to introduce a new product on the market so as to make it look unique. This will allow the company to stand out from the competitors and become exceptional as well as occupy a certain market niche. But what should you do if there is no \u201cconsumer revolution\u201d to be expected, but a new product is still necessary? In this case, you might seek help from marketing agencies as well as creative managers, experts and market specialists.<\/p>\n

First, a marketing agency is supposed to gather information on a target audience, including their needs, desires, lifestyle, psychological profile, outlook and even cultural peculiarities. Second, the collected marketing data are used as a basis for brainstorming sessions, when creative managers should suggest a multitude of product variations based on the features of the target group. All kinds of data, even the most seemingly fantastic ones, are explored at first. Then, experts are to study all the alternatives and the potential product variants that are relevant, practical and affordable.<\/p>\n

\u6700\u540e\uff0c\u5728\u65b0\u4ea7\u54c1\u4e0a\u5e02\u4e4b\u524d\uff0c\u8425\u9500\u7ecf\u7406\u5e94\u6839\u636e\u6d88\u8d39\u8005\u4fe1\u606f\u5236\u5b9a\u6700\u6709\u6548\u7684\u5e7f\u544a\u6982\u5ff5\u3002\u5982\u679c\u4e0a\u8ff0\u64cd\u4f5c\u5f97\u5230\u6b63\u786e\u5b9e\u65bd\uff0c\u65b0\u4ea7\u54c1\u7684\u6210\u529f\u7387\u53ef\u80fd\u9ad8\u8fbe 95%\u3002\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u5e02\u573a\u4e0a\u5b58\u5728\u5927\u91cf\u7c7b\u4f3c\u7684\u4ea7\u54c1\u2014\u2014\u5b83\u4eec\u4ee5\u4e0d\u540c\u7684\u65b9\u5f0f\u5448\u73b0\uff0c\u65e8\u5728\u6ee1\u8db3\u4e0d\u540c\u7684\u6d88\u8d39\u8005\u9700\u6c42\u3002<\/p>\n

\u8d21\u732e\u516c\u53f8\uff1a <\/em><\/strong>
3\u6708<\/a> \u54a8\u8be2\u7814\u7a76\u673a\u6784\u3002\u4fc4\u7f57\u65af\u83ab\u65af\u79d1\u3002
\u8054\u7cfb\u4eba\uff1aDmitry Shimanov\u3002 info@marconsult.ru<\/a> +7 (495) 660-82-20.<\/p>\n

Disclaimer: Views & opinions are solely those of the contributors and do NOT necessarily reflect SIS International Inc.’s opinions, views, and methodologies. Under no circumstances will SIS, it affiliates, successors, or assigns be liable for any loss or damage caused by anyone’s reliance on information contained in this website.<\/p>\n

\u7248\u6743\u6240\u6709 (c) 2007\u3002\u4fdd\u7559\u6240\u6709\u6743\u5229\u3002\u4e3b\u9898\uff1a\u8425\u9500\u7b56\u7565\u3001\u8425\u9500\u7814\u7a76\u3001\u8425\u9500\u673a\u6784\u3001\u6d88\u8d39\u8005\u7814\u7a76\u3001\u8425\u9500\u6280\u5de7\u3001\u535a\u5ba2<\/p>\n

\u00a0<\/p>","protected":false},"excerpt":{"rendered":"

\u4f5c\u8005\uff1a\u5fb7\u7c73\u7279\u91cc\u00b7\u5e0c\u9a6c\u8bfa\u592b\uff08Dmitry Shimanov\uff09 3\u6708<\/a> \u54a8\u8be2\u7814\u7a76\u673a\u6784
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<\/em>
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