{"id":11994,"date":"2013-01-17T18:31:53","date_gmt":"2013-01-17T18:31:53","guid":{"rendered":"https:\/\/www.sisinternational.com\/loyalty-marketing\/"},"modified":"2025-09-16T21:57:44","modified_gmt":"2025-09-17T01:57:44","slug":"%e5%bf%a0%e8%af%9a%e5%ba%a6%e8%90%a5%e9%94%80","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/zh\/%e5%bf%a0%e8%af%9a%e5%ba%a6%e8%90%a5%e9%94%80\/","title":{"rendered":"\u5fe0\u8bda\u5ea6\u5e02\u573a\u7814\u7a76"},"content":{"rendered":"<h2 class=\"wp-block-heading\">\u5fe0\u8bda\u5ea6\u5e02\u573a\u7814\u7a76\u5bf9\u4e8e\u4efb\u4f55\u7ec4\u7ec7\u7684\u6210\u529f\u90fd\u81f3\u5173\u91cd\u8981\u3002<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-12f2764b\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-12f2764b\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Etnography-market-research-1.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"Etnography market research (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Etnography-market-research-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Etnography-market-research-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Etnography-market-research-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Etnography-market-research-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Etnography-market-research-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Consumer loyalty is a relationship of trust between an organization and its customers.&nbsp; Loyal customers can lead to profitability and can be important stakeholders for any successful organization.&nbsp; Loyalty programs often offer perks and rewards and aim to retain customers.&nbsp; In this competitive environment, loyal&nbsp;customers can play an important role in an organization\u2019s success.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u8425\u9500\u4eba\u5458\u901a\u5e38\u5e0c\u671b\uff1a<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5438\u5f15\u5408\u9002\u7684\u5ba2\u6237<\/li>\n\n\n\n<li>\u8ba9\u4ed6\u4eec\u8d2d\u4e70<\/li>\n\n\n\n<li>\u9f13\u52b1\u4ed6\u4eec\u7ecf\u5e38\u8d2d\u4e70<\/li>\n\n\n\n<li>\u5e26\u6765\u65b0\u5ba2\u6237\u3002<\/li>\n<\/ul>\n\n\n\n<p>Communicating with customers via email, phone, and print correspondence may demonstrate an organization\u2019s appreciation of its consumers.&nbsp; Information regarding sales offers, discount packages, and sales may provide clients with opportunities to purchase more.&nbsp; These special offers may proliferate among consumer <a href=\"https:\/\/www.sisinternational.com\/zh\/%e9%a1%b6%e7%ba%a7%e5%85%a8%e7%90%83%e7%84%a6%e7%82%b9%e5%b0%8f%e7%bb%84%e5%85%ac%e5%8f%b8\/\" title=\"\u9876\u7ea7\u5168\u7403\u7126\u70b9\u96c6\u56e2\u516c\u53f8\"  data-wpil-monitor-id=\"9222\">groups and may furnish a company<\/a> with more customers.<\/p>\n\n\n\n<p>Organizations may adopt various loyalty strategies.&nbsp; Organizations may <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e6%96%b0%e5%ae%a2%e6%88%b7%e7%bb%86%e5%88%86%e5%b8%82%e5%9c%ba%e5%bc%80%e5%8f%91\/\" title=\"\u5f00\u53d1\u65b0\u5ba2\u6237\u7fa4\"  data-wpil-monitor-id=\"9225\">develop unique product offerings for each customer<\/a>.&nbsp; The Internet can enhance a company\u2019s ability to engage in this form of <a href=\"https:\/\/www.sisinternational.com\/zh\/%e4%b8%ba%e4%b8%80%e5%ae%b6%e7%be%8e%e5%9b%bd%e5%9c%a8%e7%ba%bf%e4%b8%aa%e4%ba%ba%e7%90%86%e8%b4%a2%e5%85%ac%e5%8f%b8%e5%88%b6%e5%ae%9a%e5%ae%8c%e6%95%b4%e7%9a%84%e8%90%a5%e9%94%80%e7%ad%96%e7%95%a5\/\" title=\"\u4e3a\u7f8e\u56fd\u67d0\u7f51\u4e0a\u4e2a\u4eba\u91d1\u878d\u516c\u53f8\u5236\u5b9a\u5168\u65b9\u4f4d\u8425\u9500\u7b56\u7565\"  data-wpil-monitor-id=\"9226\">personalized<\/a> marketing.&nbsp; Online stores may allow customers to fill in their personal data with an option to highlight their interest in specific <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e5%91%b3%e8%a7%89%e6%b5%8b%e8%af%95\/%e7%ba%bd%e7%ba%a6%e7%9a%84%e4%ba%a7%e5%93%81%e6%b5%8b%e8%af%95%e6%9c%8d%e5%8a%a1\/\" title=\"\u7ebd\u7ea6\u7684\u4ea7\u54c1\u6d4b\u8bd5\u670d\u52a1\"  data-wpil-monitor-id=\"9224\">products and services<\/a>.&nbsp; Retail stores may compile this data through manual forms.&nbsp; Organizations may thus analyze the shopping patterns of their clients and extract their personal interest items.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5956\u52b1\u987e\u5ba2\u53ef\u80fd\u662f\u8d62\u5f97\u987e\u5ba2\u5fe0\u8bda\u5ea6\u7684\u91cd\u8981\u4e00\u6b65\u3002<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%88%aa%e7%a9%ba%e4%b8%9a%e4%b8%ad%e7%9a%84%e4%bd%8e%e6%88%90%e6%9c%ac%e8%88%aa%e7%a9%ba%e5%85%ac%e5%8f%b8\/\" title=\"\u4f4e\u6210\u672c\u822a\u7a7a\u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"9221\">Globalization may tighten competition within a market<\/a>.&nbsp; The presence of many competitors in a market may make it more difficult to earn <a href=\"https:\/\/www.sisinternational.com\/zh\/sis-%e5%93%81%e7%89%8c%e7%a0%94%e7%a9%b6%e5%92%8c%e5%ae%a2%e6%88%b7%e5%bf%a0%e8%af%9a%e5%ba%a6\/\" title=\"\u54c1\u724c\u5e02\u573a\u7814\u7a76\u548c\u987e\u5ba2\u5fe0\u8bda\u5ea6\"  data-wpil-monitor-id=\"9223\">customers\u2019<\/a> loyalty and gain competitive advantage.&nbsp; Rewards may encourage regular customers to become loyal customers.&nbsp; These rewards may demonstrate to customers that the <a href=\"https:\/\/www.sisinternational.com\/zh\/%e4%b8%ba%e9%98%bf%e8%81%94%e9%85%8b%e6%8e%a7%e8%82%a1%e5%85%ac%e5%8f%b8%e5%92%8c%e5%95%86%e4%b8%9a%e9%9b%86%e5%9b%a2%e6%8f%90%e4%be%9b%e5%a4%9a%e5%85%83%e6%96%87%e5%8c%96%e5%b9%bf%e5%91%8a%e6%9c%8d\/\" title=\"\u4e3a\u963f\u8054\u914b\u63a7\u80a1\u516c\u53f8\u548c\u5546\u4e1a\u96c6\u56e2\u63d0\u4f9b\u591a\u5143\u6587\u5316\u5e7f\u544a\u670d\u52a1\"  data-wpil-monitor-id=\"9227\">company really does appreciate their business<\/a>.&nbsp; It is these loyal customers that may become a significant asset for the company.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5458\u5de5\u5fe0\u8bda\u5ea6\u8ba1\u5212<\/h2>\n\n\n\n<p>Customer loyalty may be influenced by the behavior of a company&#8217;s employees.&nbsp; A friendly and welcoming attitude and efficient customer service on the part of employees may be <a href=\"https:\/\/www.sisinternational.com\/zh\/%e5%ae%a2%e6%88%b7%e6%bb%a1%e6%84%8f%e5%ba%a6%e5%88%86%e6%9e%90\/\" title=\"\u63d0\u9ad8\u96f6\u552e\u5ba2\u6237\u6ee1\u610f\u5ea6\u7684 8 \u79cd\u65b9\u6cd5\"  data-wpil-monitor-id=\"9220\">ways to earn consumer<\/a> loyalty.&nbsp; Loyal employees may influence loyal customers.&nbsp; Company policy may encourage employee satisfaction and thus may encourage these same employees to become more adept at meeting the needs its consumers.<\/p>\n\n\n\n<p>Policies that may motivate employees include attractive job packages, compensation, and incentives.&nbsp; Employee motivation may intrinsic as well as extrinsic.&nbsp; Intrinsic motivation may come from prestigious designations and job titles, whereas extrinsic motivation may come from high salaries, great compensation packages, and flexible working hours.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.sisinternational.com\/zh\/about-sis\/contact-sis-international-market-research\/\">\u8bf7\u8054\u7cfb\u6211\u4eec\uff0c\u4e86\u89e3\u60a8\u7684\u4e0b\u4e00\u4e2a\u5fe0\u8bda\u5ea6\u5e02\u573a\u7814\u7a76\u9879\u76ee\u3002<\/a><\/h2>","protected":false},"excerpt":{"rendered":"<p>\u6d88\u8d39\u8005\u5fe0\u8bda\u5ea6\u662f\u7ec4\u7ec7\u4e0e\u5176\u5ba2\u6237\u4e4b\u95f4\u7684\u4fe1\u4efb\u5173\u7cfb\u3002\u5fe0\u8bda\u7684\u5ba2\u6237\u53ef\u4ee5\u4e3a\u60a8\u7684\u4f01\u4e1a\u5e26\u6765\u66f4\u591a\u5229\u6da6\u3002<\/p>","protected":false},"author":1,"featured_media":67280,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[296],"tags":[],"class_list":["post-11994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-thought-leadership","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/posts\/11994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/comments?post=11994"}],"version-history":[{"count":3,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/posts\/11994\/revisions"}],"predecessor-version":[{"id":81541,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/posts\/11994\/revisions\/81541"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media\/67280"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media?parent=11994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/categories?post=11994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/tags?post=11994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}