{"id":11984,"date":"2009-01-26T07:00:00","date_gmt":"2009-01-26T07:00:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/how-to-continue-your-expansion-in-emerging-markets-in-this-recession\/"},"modified":"2025-09-16T19:57:39","modified_gmt":"2025-09-16T23:57:39","slug":"%e5%9c%a8%e7%bb%8f%e6%b5%8e%e8%a1%b0%e9%80%80%e6%9c%9f%e9%97%b4%e5%a6%82%e4%bd%95%e7%bb%a7%e7%bb%ad%e5%9c%a8%e6%96%b0%e5%85%b4%e5%b8%82%e5%9c%ba%e6%89%a9%e5%bc%a0","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/zh\/how-to-continue-your-expansion-in-emerging-markets-in-this-recession\/","title":{"rendered":"\u7ecf\u6d4e\u8870\u9000\u671f\u95f4\u5982\u4f55\u7ee7\u7eed\u5728\u65b0\u5174\u5e02\u573a\u6269\u5f20"},"content":{"rendered":"
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n

\u7ecf\u6d4e\u8870\u9000\u671f\u95f4\u5982\u4f55\u7ee7\u7eed\u5728\u65b0\u5174\u5e02\u573a\u6269\u5f20 <\/strong>
\nSIS \u56fd\u9645\u7814\u7a76\u516c\u53f8\u603b\u88c1\u517c\u9996\u5e2d\u6267\u884c\u5b98 Ruth Stanat
\n2009 \u5e74 1 \u6708 26 \u65e5<\/p>\n

\u80cc\u666f
\n<\/strong>
\n\u81ea 20 \u4e16\u7eaa 90 \u5e74\u4ee3\u521d\u67cf\u6797\u5899\u5012\u584c\u4ee5\u6765\uff0c\u8de8\u56fd\u516c\u53f8\u7eb7\u7eb7\u6d8c\u5165\u65b0\u5174\u5e02\u573a\uff0c\u5c06\u5176\u89c6\u4e3a\u201c\u6700\u540e\u7684\u6dd8\u91d1\u70ed\u201d\u3002\u8fd9\u66fe\u7ecf\u662f\u3001\u5e76\u4e14\u4ecd\u662f\u672a\u6765\u51e0\u5341\u5e74\u4f01\u4e1a\u589e\u957f\u7684\u5e73\u53f0\u300220 \u4e16\u7eaa 90 \u5e74\u4ee3\uff0c\u8de8\u56fd\u516c\u53f8\u9664\u4e86\u8fdb\u5165\u4e1c\u6b27\u548c\u4e2d\u6b27\u7ecf\u6d4e\u4f53\u4ee5\u53ca\u62c9\u4e01\u7f8e\u6d32\uff0c\u8fd8\u8fdb\u5165\u4e86\u4e2d\u56fd\u548c\u5176\u4ed6\u4e9a\u6d32\u5e02\u573a\u3002\u968f\u7740\u8d44\u672c\u5e02\u573a\u6d41\u52a8\u6027\u548c\u878d\u8d44\u7684\u6301\u7eed\u589e\u52a0\uff0c\u7ee7\u7eed\u5411\u65b0\u5174\u5e02\u573a\u6269\u5f20\u6210\u4e3a\u5927\u591a\u6570\u4f01\u4e1a\u6218\u7565\u548c\u6269\u5f20\u8ba1\u5212\u4e0d\u53ef\u6216\u7f3a\u7684\u4e00\u90e8\u5206\u3002\u7136\u800c\uff0c\u5728\u53bb\u5e74\u6700\u8fd1\u7684\u91d1\u878d\u548c\u6d41\u52a8\u6027\u5371\u673a\u4e2d\uff0c\u6e38\u620f\u89c4\u5219\u53d1\u751f\u4e86\u53d8\u5316\u3002<\/p>\n

\u5f53\u524d\u7684\u6311\u6218<\/strong><\/p>\n

\u8fc7\u53bb\u516d\u4e2a\u6708\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u516c\u53f8\u6682\u505c\u4e86\u5bf9\u65b0\u5174\u5e02\u573a\u62d3\u5c55\u673a\u4f1a\u7684\u7814\u7a76\u3002\u968f\u7740\u9884\u7b97\u548c\u85aa\u8d44\u7684\u524a\u51cf\uff0c\u5927\u591a\u6570\u5168\u7403\u6027\u516c\u53f8\u90fd\u5c06\u65b0\u5174\u5e02\u573a\u6269\u5f20\u8ba1\u5212\u6401\u7f6e\u3002\u7136\u800c\uff0c\u90a3\u4e9b\u5177\u6709\u8fdc\u89c1\u5353\u8bc6\u5e76\u7ee7\u7eed\u63a8\u8fdb\u8fd9\u4e9b\u7814\u7a76\u9879\u76ee\u7684\u516c\u53f8\uff0c\u5728\u7ecf\u6d4e\u590d\u82cf\u65f6\uff0c\u5f88\u53ef\u80fd\u62e5\u6709\u663e\u8457\u7684\u7ade\u4e89\u4f18\u52bf\u3002.<\/p>\n

\u5982\u4eca\uff0c\u9996\u5e2d\u6267\u884c\u5b98\u548c\u9ad8\u7ea7\u7ba1\u7406\u4eba\u5458\u9762\u4e34\u7684\u6311\u6218\u662f\u5982\u4f55\u5728\u9884\u7b97\u6709\u9650\u4e14\u9762\u4e34\u5931\u8d25\u98ce\u9669\u7684\u60c5\u51b5\u4e0b\uff0c\u7ee7\u7eed\u5728\u8fd9\u4e9b\u65b0\u5174\u5e02\u573a\u63a8\u8fdb\u6269\u5f20\u8ba1\u5212\uff0c\u56e0\u4e3a\u4eba\u4eec\u666e\u904d\u8ba4\u4e3a\u98ce\u9669\u6b63\u5728\u4e0a\u5347\u3002.<\/p>\n

\u89e3\u51b3\u65b9\u6848<\/strong><\/p>\n

\u5373\u4f7f\u5728\u7ecf\u6d4e\u8870\u9000\u65f6\u671f\uff0c\u5e02\u573a\u8bc4\u4f30\u548c\u5e02\u573a\u8fdb\u5165\u7814\u7a76\u4e5f\u4e0d\u5fc5\u505c\u6b62\u3002\u4e0e\u5176\u82b1\u8d39\u5de8\u8d44\u8fdb\u884c\u5e02\u573a\u8fdb\u5165\u548c\u5e02\u573a\u7ec6\u5206\u7684\u4e00\u624b\u8c03\u7814\uff0c\u4e0d\u5982\u91c7\u7528\u9002\u5ea6\u7684\u7814\u7a76\u9884\u7b97\uff0c\u8fd9\u6837\u6216\u8bb8\u4ecd\u80fd\u8ba9\u60a8\u5728\u5168\u7403\u5e02\u573a\u4e2d\u4fdd\u6301\u7ade\u4e89\u529b\u3002\u4ee5\u4e0b\u662f\u5728\u7ecf\u6d4e\u4f4e\u8ff7\u65f6\u671f\uff0c\u9884\u7b97\u6709\u9650\u7684\u5e02\u573a\u8bc4\u4f30\u9700\u8981\u8003\u8651\u7684\u4e00\u4e9b\u56e0\u7d20\u3002\u8fd9\u4e9b\u65b9\u6cd5\u5e76\u975e\u9002\u7528\u4e8e\u6240\u6709\u4f01\u4e1a\uff0c\u4f46\u5b83\u4eec\u6db5\u76d6\u4e86\u8bb8\u591a\u516c\u53f8\u76ee\u524d\u9762\u4e34\u7684\u4e00\u4e9b\u95ee\u9898\u548c\u98ce\u9669\u3002.
\n
\n\u7b2c\u4e00\u9636\u6bb5\uff1a\u5e02\u573a\u60c5\u62a5<\/span><\/em><\/p>\n

\u672c\u9636\u6bb5\u5c06\u4e3b\u8981\u91c7\u7528\u4e8c\u624b\u7814\u7a76\u65b9\u6cd5\uff0c\u65e8\u5728\u63d0\u4f9b\u7279\u5b9a\u533a\u57df\u6216\u56fd\u5bb6\u5e02\u573a\u673a\u9047\u7684\u6982\u89c8\u6216\u6982\u51b5\u3002\u672c\u9636\u6bb5\u7684\u7814\u7a76\u6210\u679c\u5c06\u786e\u5b9a\u54ea\u4e9b\u56fd\u5bb6\u5728\u4ea7\u54c1\u51fa\u53e3\u6216\u672c\u5730\u751f\u4ea7\u65b9\u9762\u5177\u6709\u201c\u553e\u624b\u53ef\u5f97\u201d\u7684\u4f18\u52bf\uff0c\u5e76\u4ee5\u6b64\u4e3a\u57fa\u7840\u8fdb\u884c\u4f18\u5148\u6392\u5e8f\u3002.
\n
\n\u7b2c\u4e8c\u9636\u6bb5\uff1a\u6709\u9650\u7684\u5b9a\u6027\u7814\u7a76\u6216\u5173\u952e\u610f\u89c1\u9886\u8896\u8bbf\u8c08<\/span><\/em><\/p>\n

\u7b2c\u4e09\u9636\u6bb5\uff1a\u5bf9\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u5e02\u573a\u6f5c\u529b\u8fdb\u884c\u5b9a\u91cf\u8bc4\u4f30 <\/em><\/span><\/p>\n

\u901a\u8fc7\u672c\u5730 CATI\u3001\u9762\u5bf9\u9762\u6216\u5728\u7ebf\u8bbf\u8c08\uff0c\u7b2c\u4e09\u9636\u6bb5\u5e94\u91cf\u5316\u60a8\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u9500\u552e\u6f5c\u529b\u3002\u4e3a\u4e86\u964d\u4f4e\u7814\u7a76\u6210\u672c\uff0c\u7814\u7a76\u516c\u53f8\u53ef\u4ee5\u5206\u6790\u6837\u672c\u91cf\u3002\u5982\u679c\u7814\u7a76\u516c\u53f8\u4e3b\u5f20\u9002\u5f53\u7684\u6837\u672c\u91cf\uff0c\u65e2\u80fd\u786e\u4fdd\u7814\u7a76\u8d28\u91cf\uff0c\u53c8\u80fd\u517c\u987e\u60a8\u7684\u6210\u672c\u95ee\u9898\uff0c\u60a8\u4ecd\u7136\u53ef\u4ee5\u5728\u8fd9\u4e9b\u65b0\u5174\u56fd\u5bb6\u5b9e\u65bd\u6269\u5f20\u548c\u5e02\u573a\u8fdb\u5165\u8ba1\u5212\u3002
\n
\n\u5f53\u524d\u65b0\u5174\u7ecf\u6d4e\u4f53\u6d41\u52a8\u6027\u4e0d\u8db3\u7684\u95ee\u9898<\/strong><\/p>\n

\u8fd9\u662f\u5728\u65b0\u5174\u5e02\u573a\u7ee7\u7eed\u6269\u5f20\u7684\u4e00\u5927\u969c\u788d\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u6d41\u52a8\u6027\u7684\u7f3a\u4e4f\u4e3b\u8981\u5b58\u5728\u4e8e\u8fd9\u4e9b\u56fd\u5bb6\u3002\u5982\u679c\u4f60\u7684\u516c\u53f8\u5728\u8fd9\u4e9b\u65b0\u5174\u5e02\u573a\u62e5\u6709\u6d41\u52a8\u6027\uff0c\u90a3\u4e48\u4f60\u5c31\u5728\u8fd9\u4e9b\u65b0\u5174\u5e02\u573a\u62e5\u6709\u6218\u7565\u4f18\u52bf\u3002<\/p>\n

\u8bb0\u4f4f\uff0c\u5728\u8fd9\u4e9b\u5e02\u573a\u4e2d\uff0c\u79ef\u5c11\u6210\u591a\u3002\u50cf\u58a8\u897f\u54e5\u8fd9\u6837\u7684\u56fd\u5bb6\uff0c\u5f88\u96be\u5fd8\u8bb0\u90a3\u4e9b\u572820\u4e16\u7eaa90\u5e74\u4ee3\u521d\u6bd4\u7d22\u5371\u673a\u524d\u8fdb\u5165\u58a8\u897f\u54e5\u5e02\u573a\uff0c\u5374\u5728\u5371\u673a\u671f\u95f4\u8fc5\u901f\u64a4\u79bb\u7684\u4f01\u4e1a\u3002\u663e\u7136\uff0c\u5371\u673a\u8fc7\u540e\uff0c\u5b83\u4eec\u5e76\u6ca1\u6709\u53d7\u5230\u70ed\u70c8\u6b22\u8fce\u3002\u6b64\u5916\uff0c\u90a3\u4e9b\u5728\u79cd\u65cf\u9694\u79bb\u65f6\u671f\u7559\u5728\u5357\u975e\u7684\u4f01\u4e1a\uff0c\u5728\u79cd\u65cf\u9694\u79bb\u5236\u5ea6\u7ed3\u675f\u540e\uff0c\u4e5f\u4ece\u7ecf\u6d4e\u590d\u82cf\u4e2d\u83b7\u76ca\u3002\u5728\u5f53\u524d\u7684\u7ecf\u6d4e\u4f4e\u8ff7\u65f6\u671f\uff0c\u5982\u679c\u4f01\u4e1a\u80fd\u591f\u7ee7\u7eed\u7559\u5728\u8fd9\u4e9b\u65b0\u5174\u7ecf\u6d4e\u4f53\uff0c\u90a3\u4e48\u5728\u7ecf\u6d4e\u8870\u9000\u7ed3\u675f\u540e\uff0c\u5b83\u4eec\u5f88\u53ef\u80fd\u201c\u62a2\u5360\u5148\u673a\u201d\u3002\u4e8b\u5b9e\u4e0a\uff0c\u8bd5\u56fe\u5728\u540e\u671f\u201c\u91cd\u65b0\u542f\u52a8\u201d\u5e02\u573a\u5c06\u4f1a\u56f0\u96be\u91cd\u91cd\u3002.
\n
\n\u603b\u7ed3\/\u7ed3\u8bba<\/strong><\/p>\n

\u4ee5\u4e0b\u662f\u8fc7\u53bb\u51e0\u5e74\u4e2d\u5728\u65b0\u5174\u5e02\u573a\u63a8\u51fa\u5e02\u573a\u8bc4\u4f30\u9879\u76ee\u7684\u8de8\u56fd\u516c\u53f8\u9700\u8981\u8003\u8651\u7684\u4e8b\u9879\uff1a<\/p>\n

1. \u8003\u8651\u7ee7\u7eed\u5728\u8fd9\u4e9b\u7ecf\u6d4e\u4f53\u5f00\u5c55\u4e1a\u52a1\u2014\u2014\u54ea\u6015\u53ea\u662f\u201c\u7ef4\u6301\u6c34\u5e73\u201d
\n2. \u8003\u8651\u7ee7\u7eed\u5f00\u5c55\u7814\u7a76\u9879\u76ee\uff0c\u5e76\u5236\u5b9a\u7ecf\u6d4e\u9ad8\u6548\u7684\u7814\u7a76\u9884\u7b97\u3002
\n3. \u8003\u8651\u8ba9\u5f53\u5730\u653f\u5e9c\u548c\u5f53\u5730\u5408\u4f5c\u4f19\u4f34\u77e5\u9053\uff0c\u4f60\u4f1a\u201c\u957f\u671f\u201d\u7559\u5728\u4ed6\u4eec\u7684\u5e02\u573a
\n4. \u8003\u8651\u7ee7\u7eed\u8fdb\u884c\u5e02\u573a\u8fdb\u5165\u8ba1\u5212\uff0c\u5e76\u9002\u5ea6\u6295\u653e\u5e7f\u544a\uff0c\u4ee5\u5411\u5f53\u5730\u5e02\u573a\u4fdd\u8bc1\u4f60\u201c\u6ca1\u6709\u9000\u51fa\u5e02\u573a\u201d
\n5.\u8003\u8651\u7ee7\u7eed\u76d1\u63a7\u60a8\u7684\u7ade\u4e89\u5bf9\u624b\u7684\u6d3b\u52a8\uff0c\u56e0\u4e3a\u4ed6\u4eec\u53ef\u80fd\u4f1a\u5728\u7ecf\u6d4e\u8870\u9000\u65f6\u671f\u201c\u6295\u5165\u6bd4\u60a8\u66f4\u591a\u7684\u8d44\u91d1\u201d\uff0c\u4ee5\u83b7\u5f97\u65b0\u5174\u5e02\u573a\u7684\u5e02\u573a\u4efd\u989d\u3002<\/p>","protected":false},"excerpt":{"rendered":"

\u7ecf\u6d4e\u8870\u9000\u671f\u95f4\u5982\u4f55\u7ee7\u7eed\u5728\u65b0\u5174\u5e02\u573a\u6269\u5f20 <\/strong>
SIS \u56fd\u9645\u7814\u7a76\u516c\u53f8\u603b\u88c1\u517c\u9996\u5e2d\u6267\u884c\u5b98 Ruth Stanat
2009 \u5e74 1 \u6708 26 \u65e5<\/p>\n

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