{"id":11966,"date":"2013-02-12T19:49:45","date_gmt":"2013-02-12T19:49:45","guid":{"rendered":"https:\/\/www.sisinternational.com\/neuromarketing-for-small-businesses\/"},"modified":"2025-09-16T22:07:43","modified_gmt":"2025-09-17T02:07:43","slug":"%e5%b0%8f%e5%9e%8b%e4%bc%81%e4%b8%9a%e7%9a%84%e7%a5%9e%e7%bb%8f%e8%90%a5%e9%94%80","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/zh\/%e5%b0%8f%e5%9e%8b%e4%bc%81%e4%b8%9a%e7%9a%84%e7%a5%9e%e7%bb%8f%e8%90%a5%e9%94%80\/","title":{"rendered":"\u5c0f\u578b\u4f01\u4e1a\u7684\u795e\u7ecf\u8425\u9500"},"content":{"rendered":"<h2 class=\"wp-block-heading\">\u795e\u7ecf\u8425\u9500\u662f\u8425\u9500\u548c\u5e7f\u544a\u9886\u57df\u7684\u4e00\u4e2a\u65b0\u5174\u9886\u57df\u3002<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-b50eb918\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-b50eb918\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Deep-learning-machine-learning-38.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"Deep learning machine learning (38)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Deep-learning-machine-learning-38.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Deep-learning-machine-learning-38-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Deep-learning-machine-learning-38-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Deep-learning-machine-learning-38-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Deep-learning-machine-learning-38-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u795e\u7ecf\u8425\u9500\u5c06\u795e\u7ecf\u79d1\u5b66\u4e0e\u8425\u9500\u5fc3\u7406\u5b66\u76f8\u7ed3\u5408\uff0c\u5176\u53d1\u5c55\u53ef\u80fd\u4f1a\u5bf9\u5c0f\u578b\u4f01\u4e1a\u4ea7\u751f\u5f71\u54cd\u3002<\/p>\n\n\n\n<p>The amygdale is a part of the brain that controls humans\u2019 emotional responses to the stimuli they encounter.&nbsp; It plays an integral role in the \u201cfight-or-flight\u201d response to stress, in which humans have to decide how to react.&nbsp; The amygdale is activated when a <a href=\"https:\/\/www.sisinternational.com\/zh\/%e4%b8%93%e4%b8%9a%e7%9f%a5%e8%af%86\/%e7%bb%8f%e9%aa%8c%e7%ae%80%e5%8e%86\/%e4%b8%aa%e4%ba%ba%e6%8a%a4%e7%90%86%e4%ba%a7%e5%93%81%e5%b8%82%e5%9c%ba%e8%b0%83%e6%9f%a5\/\" title=\"\u4e2a\u4eba\u62a4\u7406\u4ea7\u54c1\u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"8928\">person<\/a> has to decide to \u201cbuy or fly\u201d when faced with a bombardment of products and advertisements.<\/p>\n\n\n\n<p>The nascent field of neuromarketing has the potential to help advertisers succeed in their marketing campaigns.&nbsp; Neuromarketing Research can identify what attracts interest on a website, advertisement, packaging or store.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u6ce8\u610f\u4e8b\u9879<\/h2>\n\n\n\n<p>Conducting Neuromarketing Research can involve important considerations.&nbsp; For example, one <a href=\"https:\/\/www.sisinternational.com\/zh\/%e5%87%ba%e7%89%88%e7%89%a9\/%e5%8f%af%e6%89%a9%e5%b1%95%e4%b8%9a%e5%8a%a1%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6-%e6%9e%84%e5%bb%ba%e5%8f%af%e6%89%a9%e5%b1%95%e4%b8%9a%e5%8a%a1%e7%9a%84-7-%e7%a7%8d%e6%96%b9%e6%b3%95\/\" title=\"\u53ef\u6269\u5c55\u4e1a\u52a1\u5e02\u573a\u7814\u7a76\uff1a\u6784\u5efa\u53ef\u6269\u5c55\u4e1a\u52a1\u7684 7 \u79cd\u65b9\u6cd5\"  data-wpil-monitor-id=\"8925\">researcher has suggested that small businesses<\/a> not use the term \u201cwe\u201d nor commence their pitch with a long company overview.&nbsp; This <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e9%87%91%e8%9e%8d%e7%a7%91%e6%8a%80%e6%88%98%e7%95%a5%e5%92%a8%e8%af%a2%e7%a0%94%e7%a9%b6\/%e4%ba%ba%e5%8a%9b%e8%b5%84%e6%9c%ac%e7%ae%a1%e7%90%86%e9%87%91%e8%9e%8d%e6%9c%8d%e5%8a%a1%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6%e5%92%a8%e8%af%a2\/\" title=\"Human Capital Management Financial Services Market Research and Consulting\"  data-wpil-monitor-id=\"8922\">researcher is capitalizing on humans\u2019<\/a> primitive survival instinct.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u63ed\u793a\u672c\u80fd\u548c\u884c\u4e3a<\/h2>\n\n\n\n<p>\u53e4\u5f80\u4eca\u6765\uff0c <em>\u667a\u4eba<\/em> have retained the instinct to survive.\u00a0 This instinct can be seen in its primitive manifestation as the will to survive in dangerous physical circumstances, such as in a land full of animal predators.\u00a0 This instinct can be seen in its more sophisticated form as the will to survive financially by devoting a lot of time to one\u2019s job or fervently trying to close a business deal.\u00a0 <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e5%88%9b%e6%96%b0\/%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6%e4%b8%ad%e7%9a%84%e8%a1%8c%e4%b8%ba%e7%bb%8f%e6%b5%8e%e5%ad%a6\/\" title=\"\u5e02\u573a\u7814\u7a76\u4e2d\u7684\u884c\u4e3a\u7ecf\u6d4e\u5b66\"  data-wpil-monitor-id=\"8926\">Economics and psychological research<\/a> have shown humans to be self-centered (in the survival sense) and risk-averse.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e86\u89e3\u6d88\u8d39\u8005\u5fc3\u7406<\/h2>\n\n\n\n<p>Before purchasing a product or service, a <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e5%91%b3%e8%a7%89%e6%b5%8b%e8%af%95\/%e7%ba%bd%e7%ba%a6%e7%9a%84%e6%b6%88%e8%b4%b9%e5%93%81%e6%b5%8b%e8%af%95\/\" title=\"\u7ebd\u7ea6\u6d88\u8d39\u54c1\u6d4b\u8bd5\"  data-wpil-monitor-id=\"8923\">consumer subconsciously considers how the product<\/a> may benefit her.\u00a0 If the product costs a lot, she then takes into account the possibility of its not benefiting her and the financial loss she may incur as a result.\u00a0 So the advertiser may need to allay these <a href=\"https:\/\/www.sisinternational.com\/zh\/%e4%b8%93%e4%b8%9a%e7%9f%a5%e8%af%86\/%e8%a1%8c%e4%b8%9a\/%e6%b1%bd%e8%bd%a6%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/%e6%b6%88%e8%b4%b9%e8%80%85%e5%af%b9%e8%87%aa%e5%8a%a8%e9%a9%be%e9%a9%b6%e6%b1%bd%e8%bd%a6%e6%9c%89%e4%bd%95%e6%8b%85%e5%bf%a7\/\" title=\"What Are Consumers&#8217; Concerns About Self-Driving Cars?\"  data-wpil-monitor-id=\"8924\">concerns and appeal to the consumer\u2019s<\/a> instincts of self-interest and self-preservation.<\/p>\n\n\n\n<p>Small businesses may not have the same financial resources that large <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e9%87%91%e8%9e%8d%e7%a7%91%e6%8a%80%e6%88%98%e7%95%a5%e5%92%a8%e8%af%a2%e7%a0%94%e7%a9%b6\/%e4%bc%81%e4%b8%9a%e8%b5%84%e9%87%91%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\" title=\"\u4f01\u4e1a\u8d22\u8d44\u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"8927\">corporations may draw upon in certain marketing<\/a> initiatives such as purchasing expensive TV ads.&nbsp; Neuromarketing, with its potential to delve into the deepest caverns of the human subconscious, may furnish these small businesses with some alternatives.&nbsp; Changing the wording of a presentation, as in the example above, does not come with the same high costs concomitant with TV ads but may help a business capture the attention and subsequently the buying potential of a consumer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u795e\u7ecf\u8425\u9500\u7684\u597d\u5904<\/h2>\n\n\n\n<p>A small business may not be able to fall back on widespread consumer awareness of and loyalty to its brand.&nbsp; A consumer, especially one deciding to embark on the purchase of an expensive product, may look for well-known suppliers.&nbsp; For a small business, well-executed <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e6%88%98%e7%95%a5%e5%92%a8%e8%af%a2\/%e5%b8%82%e5%9c%ba%e4%ba%a7%e5%93%81%e6%9c%ba%e4%bc%9a%e6%98%a0%e5%b0%84%e5%92%a8%e8%af%a2\/\" title=\"\u5e02\u573a\u548c\u4ea7\u54c1\u673a\u4f1a\u89c4\u5212\u54a8\u8be2\"  data-wpil-monitor-id=\"8929\">\u8425\u9500<\/a> initiatives may be crucial in grabbing the attention of a consumer and helping to convince him that its product is of high quality.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\u795e\u7ecf\u8425\u9500\u662f\u8425\u9500\u548c\u5e7f\u544a\u9886\u57df\u7684\u4e00\u4e2a\u65b0\u5174\u9886\u57df\uff0c\u878d\u5408\u4e86\u795e\u7ecf\u79d1\u5b66\u4e0e\u8425\u9500\u5fc3\u7406\u5b66\u65b9\u6cd5\u3002<\/p>","protected":false},"author":1,"featured_media":64415,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[296],"tags":[],"class_list":["post-11966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-thought-leadership","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/posts\/11966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/comments?post=11966"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/posts\/11966\/revisions"}],"predecessor-version":[{"id":81497,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/posts\/11966\/revisions\/81497"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media\/64415"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media?parent=11966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/categories?post=11966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/tags?post=11966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}