{"id":11964,"date":"2013-01-29T19:04:37","date_gmt":"2013-01-29T19:04:37","guid":{"rendered":"https:\/\/www.sisinternational.com\/tv-and-print-advertising-give-way-to-viral-videos-and-emerging-social-media\/"},"modified":"2025-09-16T22:03:25","modified_gmt":"2025-09-17T02:03:25","slug":"%e7%94%b5%e8%a7%86%e5%92%8c%e5%b9%b3%e9%9d%a2%e5%b9%bf%e5%91%8a%e8%ae%a9%e4%bd%8d%e4%ba%8e%e7%97%85%e6%af%92%e5%bc%8f%e8%a7%86%e9%a2%91%e5%92%8c%e6%96%b0%e5%85%b4%e7%a4%be%e4%ba%a4%e5%aa%92%e4%bd%93","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/zh\/tv-and-print-advertising-give-way-to-viral-videos-and-emerging-social-media\/","title":{"rendered":"\u75c5\u6bd2\u89c6\u9891\u5e02\u573a\u7814\u7a76"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-9f5b486b\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-9f5b486b\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Video-and-Music-Streaming-3.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"Video and Music Streaming (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Video-and-Music-Streaming-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Video-and-Music-Streaming-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Video-and-Music-Streaming-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Video-and-Music-Streaming-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Video-and-Music-Streaming-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<h2>\u53ea\u6709\u5929\u6c14\u53d8\u5316\u7684\u901f\u5ea6\u6bd4\u5e7f\u544a\u624b\u6bb5\u66f4\u5feb\u3002<\/h2>\n<p>Marketers today must constantly change and adapt to an ever-evolving advertising landscape that is ever-evolving. Advents in technology and ad-delivery formats force businesses to continually re-appraise and advance their advertising methods.<\/p>\n<h2>\u75c5\u6bd2\u5f0f\u89c6\u9891\u7684\u5174\u8d77<\/h2>\n<p>\u5982\u4eca\u7684\u6d88\u8d39\u8005\u82b1\u5728\u89c2\u770b\u4f20\u7edf\u7535\u89c6\u548c\u9605\u8bfb\u5e73\u9762\u5e7f\u544a\u4e0a\u7684\u65f6\u95f4\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u5c11\u3002\u76f8\u53cd\uff0c\u4ed6\u4eec\u89c2\u770b YouTube \u548c TiVo\uff0c\u5e76\u767b\u5f55 Facebook\u3001Pinterest\u3001Twitter \u548c\u5176\u4ed6\u4e0d\u65ad\u6d8c\u73b0\u7684\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u3002\u5728\u8fd9\u6837\u7684\u73af\u5883\u4e2d\uff0c\u5e7f\u544a\u5546\u5fc5\u987b\u9002\u5e94\uff0c\u5426\u5219\u5c31\u4f1a\u706d\u4ea1\u3002\u597d\u6d88\u606f\u662f\uff0c\u53ea\u8981\u5bf9\u8fd9\u4e9b\u5f53\u4ee3\u4f20\u64ad\u5a92\u4ecb\u8fdb\u884c\u4e00\u70b9\u7814\u7a76\u548c\u6709\u6548\u5e94\u7528\uff0c\u806a\u660e\u7684\u516c\u53f8\u5c31\u53ef\u4ee5\u5c06\u5b83\u4eec\u878d\u5165\u5176\u4e2d\uff0c\u5e76\u56e0\u6b64\u800c\u84ec\u52c3\u53d1\u5c55\u3002<\/p>\n<p>\u7814\u7a76\u8868\u660e\uff0c\u5728\u7ebf\u89c6\u9891\u5728\u5438\u5f15\u5404\u7c7b\u522b\u7684\u76ee\u6807\u6d88\u8d39\u8005\u65b9\u9762\u53d1\u6325\u7740\u8d8a\u6765\u8d8a\u91cd\u8981\u7684\u4f5c\u7528\u3002\u5927\u578b\u4f01\u4e1a\u5df2\u7ecf\u6df1\u5165\u5730\u5229\u7528\u5728\u7ebf\u89c6\u9891 <span class=\"full-image-float-left ssNonEditable\"><span class=\"thumbnail-caption\" style=\"width: 150px;\">Facebook \u5e7f\u544a <\/span><\/span>\u5e7f\u544a\u4fdd\u6301\u76f8\u5173\u6027\u548c\u7e41\u8363\u3002\u66fe\u7ecf\u7684\u76ee\u6807\u5ba2\u6237\u53ef\u80fd\u603b\u662f\u5750\u5728\u7535\u89c6\u673a\u524d\uff0c\u800c\u4eca\u5929\u4ed6\u4eec\u66f4\u6709\u53ef\u80fd\u4e0a\u7f51\uff0c\u6ce8\u610f\u529b\u6301\u7eed\u65f6\u95f4\u66f4\u77ed\u3002\u8fd9\u79cd\u60c5\u51b5\u4e5f\u65e5\u591c\u53d1\u751f\uff0c\u5de5\u4eba\u4eec\u4e3a\u4e86\u6446\u8131\u7e41\u91cd\u7684\u5de5\u4f5c\u800c\u4e0a\u7f51\uff0c\u5e0c\u671b\u4ece\u7e41\u91cd\u7684\u5de5\u4f5c\u4e2d\u5f97\u5230\u77ed\u6682\u7684\u4f11\u606f\u3002<\/p>\n<h2>\u75c5\u6bd2\u89c6\u9891\u4e2d\u7684\u673a\u9047<\/h2>\n<p>\u8fd9\u4e9b\u75c5\u6bd2\u5f0f\u4f20\u64ad\u7684\u5728\u7ebf\u89c6\u9891\u548c\u7f51\u7edc\u5267\u96c6\u7a7f\u63d2\u7740\u5fbd\u6807\u3001\u5ba3\u4f20\u6587\u5b57\u548c\u201c\u7247\u5934\u5e7f\u544a\u201d\uff0c\u8fd9\u4e9b\u7b80\u77ed\u7684\u4ecb\u7ecd\u5fc5\u987b\u5148\u89c2\u770b\uff0c\u7136\u540e\u624d\u80fd\u89c2\u770b\u60f3\u8981\u7684\u5185\u5bb9\u3002\u8fd9\u662f\u4e00\u4e2a\u613f\u610f\u5e76\u51c6\u5907\u597d\u6d88\u5316\u5e7f\u544a\u7684\u5fe0\u5b9e\u89c2\u4f17\u7fa4\u4f53\uff0c\u800c\u7cbe\u660e\u7684\u6295\u8d44\u8005\u6b63\u8d8a\u6765\u8d8a\u591a\u5730\u4ece\u4f20\u7edf\u7684\u7535\u89c6\u548c\u5370\u5237\u5e7f\u544a\u8f6c\u5411\u8fd9\u4e9b\u63a5\u89e6\u76ee\u6807\u5ba2\u6237\u7fa4\u7684\u65b0\u800c\u6709\u6548\u7684\u624b\u6bb5\u3002<\/p>\n<p>\u806a\u660e\u7684\u516c\u53f8\u751a\u81f3\u627e\u5230\u4e86\u5c06\u81ea\u5df1\u878d\u5165\u559c\u5267\u89c6\u9891\u6216\u6d41\u884c\u7f51\u7edc\u8282\u76ee\u7684\u65b9\u6cd5\uff0c\u6bd4\u5982\u690d\u5165\u4ea7\u54c1\u6216\u7f16\u5165\u8282\u76ee\u5bf9\u8bdd\u3002\u8fd9\u6837\u4e00\u6765\uff0cTiVo \u7684\u8df3\u8fc7\u5e7f\u544a\u529f\u80fd\u5c31\u88ab\u7834\u574f\u4e86\uff0c\u5e7f\u544a\u548c\u827a\u672f\u4ee5\u4e00\u79cd\u8fde\u6c83\u970d\u5c14\u90fd\u672a\u66fe\u60f3\u8c61\u8fc7\u7684\u65b9\u5f0f\u4ea4\u7ec7\u5728\u4e00\u8d77\u3002<\/p>\n<p>It\u2019s impossible to ignore these new avenues of advertising, and it can be daunting to those not fond of changing once successful ways. However, to those who do adapt and utilize the many new conduits of commerce, the possibilities for growth and increased business are infinite. Better to embrace the new than be left behind.<\/p>\n<p>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>\u53ea\u6709\u5929\u6c14\u53d8\u5316\u7684\u901f\u5ea6\u6bd4\u5e7f\u544a\u65b9\u5f0f\u66f4\u5feb\u3002\u5982\u4eca\uff0c\u8425\u9500\u4eba\u5458\u5fc5\u987b\u4e0d\u65ad\u6539\u53d8\u548c\u9002\u5e94\u77ac\u606f\u4e07\u53d8\u7684\u5e7f\u544a\u73af\u5883\u3002\u6280\u672f\u548c\u5e7f\u544a\u6295\u653e\u5f62\u5f0f\u7684\u8fdb\u6b65\u8feb\u4f7f\u4f01\u4e1a\u4e0d\u65ad\u91cd\u65b0\u8bc4\u4f30\u548c\u6539\u8fdb\u5176\u5e7f\u544a\u65b9\u5f0f\u3002\u75c5\u6bd2\u5f0f\u89c6\u9891\u7684\u5174\u8d77 \u5982\u4eca\u7684\u6d88\u8d39\u8005\u82b1\u5728\u89c2\u770b\u4f20\u7edf\u7535\u89c6\u548c\u9605\u8bfb\u7eb8\u8d28\u5a92\u4f53\u4e0a\u7684\u65f6\u95f4\u8d8a\u6765\u8d8a\u5c11\u2026\u2026 <a title=\"\u75c5\u6bd2\u89c6\u9891\u5e02\u573a\u7814\u7a76\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/zh\/tv-and-print-advertising-give-way-to-viral-videos-and-emerging-social-media\/\" aria-label=\"\u9605\u8bfb Viral Video Market Research\">\u91cc\u65af<\/a><\/p>","protected":false},"author":1,"featured_media":63638,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[287],"tags":[],"class_list":["post-11964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-spotlight","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/posts\/11964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/comments?post=11964"}],"version-history":[{"count":2,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/posts\/11964\/revisions"}],"predecessor-version":[{"id":69222,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/posts\/11964\/revisions\/69222"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media\/63638"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media?parent=11964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/categories?post=11964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/tags?post=11964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}