{"id":72420,"date":"2025-10-30T00:51:07","date_gmt":"2025-10-30T04:51:07","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=72420"},"modified":"2026-03-05T22:08:36","modified_gmt":"2026-03-06T03:08:36","slug":"what-to-expect-in-your-first-year-entering-a-new-market-5-essential-strategies","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/b2b%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/what-to-expect-in-your-first-year-entering-a-new-market-5-essential-strategies\/","title":{"rendered":"What to Expect in Your First Year Entering a New Market: 5 Essential Strategies"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1296\" height=\"972\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Market-entry-2-1.png\" alt=\"SIS International Market Research &amp; Strategy\" class=\"wp-image-72548\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Market-entry-2-1.png 1296w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Market-entry-2-1-300x225.png 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Market-entry-2-1-1024x768.png 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Market-entry-2-1-768x576.png 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Market-entry-2-1-16x12.png 16w\" sizes=\"auto, (max-width: 1296px) 100vw, 1296px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color wp-elements-a76860054aff168798b060063a5c3c17\" style=\"font-style:normal;font-weight:600\">Entering a new market is exciting, but that first year rarely unfolds the way you expect. You&#8217;ll face unexpected roadblocks, surprising opportunities, and moments when you question every decision. <\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color wp-elements-f85b25a2a7b455556be63711ad3fb239\" style=\"font-size:18px\">The good news? Companies that prepare for these realities significantly outperform those that don&#8217;t.<\/p>\n\n\n\n<div class=\"wp-block-columns has-global-color-9-color has-base-2-background-color has-text-color has-background has-link-color wp-elements-51fceb686f88a7c5ff5d8e9e937c2e73 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:71.28%\">\n<div class=\"wp-block-rank-math-toc-block aligncenter has-global-color-9-color has-text-color has-link-color wp-elements-d7580f61b4bcb5a23ea601de6ca046d7\" style=\"font-size:16px\" id=\"rank-math-toc\"><h2><br><strong>T<\/strong>able of Contents<\/h2><nav><ul><li class=\"\"><a href=\"#1-expect-the-unexpected-build-a-6-month-buffer-into-everything\">1. Expect the Unexpected: Build a 6-Month Buffer into Everything<\/a><\/li><li class=\"\"><a href=\"#2-your-product-doesnt-translate-plan-to-adapt\">2. Your Product Doesn&#8217;t Translate\u2014Plan to Adapt<\/a><\/li><li class=\"\"><a href=\"#3-hire-local-early-but-choose-your-first-hires-carefully\">3. Hire Local Early\u2014But Choose Your First Hires Carefully<\/a><\/li><li class=\"\"><a href=\"#4-relationships-before-revenue-invest-in-strategic-partnerships\">4. Relationships Before Revenue: Invest in Strategic Partnerships<\/a><\/li><li class=\"\"><a href=\"#5-measure-what-matters-then-be-ready-to-pivot\">5. Measure What Matters\u2014Then Be Ready to Pivot<\/a><\/li><li class=\"\"><a href=\"#your-first-year-is-your-foundation\">Your First Year Is Your Foundation<\/a><\/li><li class=\"\"><a href=\"#frequently-asked-questions-first-year-market-entry\">Frequently Asked Questions: First Year Market Entry<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-expect-the-unexpected-build-a-6-month-buffer-into-everything\">1. <strong>Expect the Unexpected: Build a 6-Month Buffer into Everything<\/strong><\/h2>\n\n\n\n<p><strong>What You&#8217;ll Face:<\/strong> The time spent in regulatory approvals is more than anticipated. Your first hire backs out. Local alliances do not go at the same pace as you are accustomed to.<\/p>\n\n\n\n<p><strong>Why It Matters:<\/strong> Companies that budget only for best-case scenarios often run out of runway before gaining traction. This leads to rushed decisions, loss of quality, and may ruin your whole entry into the market.<\/p>\n\n\n\n<p><strong>What You Should Do:<\/strong> Increase by half the time and by a third the budget of each of the major milestones. Assuming that it will take you three months to launch, project 4.5. When other competitors are in a hurry and lose their footing, this buffer is your competitive edge.<\/p>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>Market Entry Timeline &#038; Success Factors<\/title>\n    <style>\n        * {\n            box-sizing: border-box;\n            margin: 0;\n            padding: 0;\n        }\n\n        body {\n            font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, sans-serif;\n            padding: 20px;\n            background-color: #f8f9fa;\n            line-height: 1.6;\n        }\n\n        .container {\n            max-width: 1200px;\n            margin: 0 auto;\n            background: white;\n            padding: 30px;\n            border-radius: 8px;\n            box-shadow: 0 2px 8px rgba(0,0,0,0.1);\n        }\n\n        h3 {\n            color: #0066a1;\n            margin-bottom: 20px;\n            font-size: 1.75rem;\n            border-bottom: 3px solid #0066a1;\n            padding-bottom: 10px;\n        }\n\n        .table-wrapper {\n            width: 100%;\n            overflow-x: auto;\n            margin-top: 20px;\n            -webkit-overflow-scrolling: touch;\n        }\n\n        table {\n            width: 100%;\n            border-collapse: collapse;\n            background: white;\n        }\n\n        thead {\n            background: linear-gradient(135deg, #0066a1 0%, #0088cc 100%);\n            color: white;\n        }\n\n        th {\n            padding: 16px 12px;\n            text-align: left;\n            font-weight: 600;\n            font-size: 0.95rem;\n            white-space: nowrap;\n        }\n\n        td {\n            padding: 14px 12px;\n            border-bottom: 1px solid #e9ecef;\n            font-size: 0.9rem;\n        }\n\n        tbody tr {\n            transition: background-color 0.2s ease;\n        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font-size: 0.85rem;\n            color: #495057;\n        }\n\n        @media screen and (max-width: 768px) {\n            .container {\n                padding: 20px 15px;\n            }\n\n            h3 {\n                font-size: 1.4rem;\n            }\n\n            th, td {\n                padding: 10px 8px;\n                font-size: 0.85rem;\n            }\n\n            th {\n                font-size: 0.85rem;\n            }\n\n            table {\n                font-size: 0.85rem;\n            }\n        }\n\n        @media screen and (max-width: 480px) {\n            body {\n                padding: 10px;\n            }\n\n            .container {\n                padding: 15px 10px;\n            }\n\n            h3 {\n                font-size: 1.2rem;\n            }\n\n            th, td {\n                padding: 8px 6px;\n                font-size: 0.8rem;\n            }\n\n            .table-wrapper {\n                margin-top: 15px;\n            }\n        }\n    <\/style>\n<\/head>\n<body>\n    <div class=\"container\">\n        <h3>First-Year Market Entry: Key Success Metrics<\/h3>\n        \n        <div class=\"table-wrapper\">\n            <table>\n                <thead>\n                    <tr>\n                        <th>Success Factor<\/th>\n                        <th>Timeline Impact<\/th>\n                        <th>Success Rate<\/th>\n                        <th>Critical Insight<\/th>\n                    <\/tr>\n                <\/thead>\n                <tbody>\n                    <tr>\n                        <td class=\"metric\">Overall Business Survival<\/td>\n                        <td>First Year<\/td>\n                        <td class=\"success-rate\">79.6%<\/td>\n                        <td><a href=\"https:\/\/www.bls.gov\/bdm\/us_age_naics_00_table7.txt\" target=\"_blank\" rel=\"noopener\">1 in 5 businesses fail in year one<\/a>, but those who prepare have significantly better outcomes<\/td>\n                    <\/tr>\n                    <tr>\n                        <td class=\"metric\">Strategic Partnerships<\/td>\n                        <td>Months 2-6<\/td>\n                        <td class=\"success-rate\">Critical<\/td>\n                        <td><a href=\"https:\/\/www.oneibc.com\/en-us\/insights\/unlocking-global-success-by-international-market-entry-strategies\" target=\"_blank\" rel=\"noopener\">Joint ventures enable risk-sharing<\/a> and accelerate market knowledge acquisition<\/td>\n                    <\/tr>\n                    <tr>\n                        <td class=\"metric\">Product Adaptation Budget<\/td>\n                        <td>Months 1-3<\/td>\n                        <td class=\"metric\">15-20% of costs<\/td>\n                        <td><a href=\"https:\/\/clarifycapital.com\/blog\/expand-into-new-markets-strategies\" target=\"_blank\" rel=\"noopener\">Localization is essential<\/a> \u2014 what works domestically rarely translates directly<\/td>\n                    <\/tr>\n                    <tr>\n                        <td class=\"metric\">Market Entry Failure<\/td>\n                        <td>Within 5 Years<\/td>\n                        <td class=\"percentage\">49.4%<\/td>\n                        <td><a href=\"https:\/\/www.commerceinstitute.com\/business-failure-rate\/\" target=\"_blank\" rel=\"noopener\">Half of businesses fail by year 5<\/a>, often due to lack of market need (42% of failures)<\/td>\n                    <\/tr>\n                    <tr>\n                        <td class=\"metric\">International Expansion<\/td>\n                        <td>Overall Success<\/td>\n                        <td class=\"percentage\">25% meet expectations<\/td>\n                        <td><a href=\"https:\/\/wise.com\/us\/blog\/international-market-entry-strategies\" target=\"_blank\" rel=\"noopener\">75% fall short of expectations<\/a> due to poor strategy and inadequate local research<\/td>\n                    <\/tr>\n                    <tr>\n                        <td class=\"metric\">Timeline Buffer Needed<\/td>\n                        <td>All Milestones<\/td>\n                        <td class=\"metric\">+50% time, +30% budget<\/td>\n                        <td><a href=\"https:\/\/www.bdc.ca\/en\/articles-tools\/marketing-sales-export\/export\/winning-market-entry-strategy\" target=\"_blank\" rel=\"noopener\">Regulatory approvals and partnerships<\/a> consistently take longer than anticipated<\/td>\n                    <\/tr>\n                    <tr>\n                        <td class=\"metric\">Local Hiring Priority<\/td>\n                        <td>First 90 Days<\/td>\n                        <td class=\"success-rate\">Essential<\/td>\n                        <td><a href=\"https:\/\/maccelerator.la\/en\/blog\/entrepreneurship\/how-startups-plan-market-entry-lessons-from-case-studies\/\" target=\"_blank\" rel=\"noopener\">Local expertise provides<\/a> cultural understanding and regulatory navigation<\/td>\n                    <\/tr>\n                    <tr>\n                        <td class=\"metric\">Customer Research<\/td>\n                        <td>Months 1-3<\/td>\n                        <td class=\"metric\">30-50 conversations<\/td>\n                        <td><a href=\"https:\/\/clarifycapital.com\/blog\/expand-into-new-markets-strategies\" target=\"_blank\" rel=\"noopener\">Deep customer understanding<\/a> before finalizing product reduces costly pivots<\/td>\n                    <\/tr>\n                <\/tbody>\n            <\/table>\n        <\/div>\n\n        <div class=\"source-note\">\n            <strong>Sources:<\/strong> Data compiled from <a href=\"https:\/\/www.bls.gov\/bdm\/us_age_naics_00_table7.txt\" target=\"_blank\" rel=\"noopener\">U.S. Bureau of Labor Statistics<\/a>, <a href=\"https:\/\/www.commerceinstitute.com\/business-failure-rate\/\" target=\"_blank\" rel=\"noopener\">Commerce Institute business failure analysis<\/a>, <a href=\"https:\/\/wise.com\/us\/blog\/international-market-entry-strategies\" target=\"_blank\" rel=\"noopener\">Wise international expansion research<\/a>, and <a href=\"https:\/\/clarifycapital.com\/blog\/expand-into-new-markets-strategies\" target=\"_blank\" rel=\"noopener\">Clarify Capital market entry strategies<\/a>. Statistics represent aggregated data from multiple studies on business survival and international market entry performance.\n        <\/div>\n    <\/div>\n<\/body>\n<\/html>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"gb-block-image gb-block-image-9ff6f44c\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"218\" class=\"gb-image gb-image-9ff6f44c\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Separator.png\" alt=\"SIS International Market Research &amp; Strategy\" title=\"Separator\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Separator.png 1080w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Separator-300x61.png 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Separator-1024x207.png 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Separator-768x155.png 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Separator-18x4.png 18w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\"><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-your-product-doesnt-translate-plan-to-adapt\">2. <strong>Your Product Doesn&#8217;t Translate\u2014Plan to Adapt<\/strong><\/h2>\n\n\n\n<p><strong>What You&#8217;ll Face:<\/strong> In a different market, what works in the home market fails miserably. What the customers like in New York may be the features that the customers in Singapore dislike. Your message, your price and even your colors might have to be changed.<\/p>\n\n\n\n<p><strong>Why It Matters:<\/strong> Pushing your existing product without localization is the fastest way to burn cash with minimal traction. You&#8217;ll spend on marketing that doesn&#8217;t resonate and lose early customers you can&#8217;t afford to lose.<\/p>\n\n\n\n<p><strong>What You Should Do:<\/strong> Do: In months 1-3, be obsessively concerned with listening. Discuss with 30-50 possible customers what you are finalizing. Run small pilots to test assumptions. Budget 15-20% of your entry costs for product and messaging adaptation based on what you learn.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"gb-block-image gb-block-image-f69de1bb\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"218\" class=\"gb-image gb-image-f69de1bb\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Separator.png\" alt=\"SIS International Market Research &amp; Strategy\" title=\"Separator\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Separator.png 1080w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Separator-300x61.png 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Separator-1024x207.png 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Separator-768x155.png 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Separator-18x4.png 18w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\"><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-hire-local-early-but-choose-your-first-hires-carefully\">3. <strong>Hire Local Early\u2014But Choose Your First Hires Carefully<\/strong><\/h2>\n\n\n\n<p><strong>What You&#8217;ll Face:<\/strong> You will require individuals who know the local culture, language and business practices at the beginning. However, recruiting in a new land is dangerous. A single poor recruitment early on will cost you half a year.<\/p>\n\n\n\n<p><strong>Why It Matters:<\/strong> Your local team becomes your eyes, ears, and credibility in the market. The right people open doors and go around invisible barriers. The bad individuals squander the resources as you are too distant to rectify in time.<\/p>\n\n\n\n<p><strong>What You Should Do:<\/strong> Your first local employee should be a senior advisor or part-time consultant with extensive experience in the market. Have them assist in recruiting your full-time staff. Hire based on the cultural fit and network instead of ideal resumes. These premature recruits must have acquaintances with acquaintances.<\/p>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>First-Year Market Entry Performance<\/title>\n    <script src=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/Chart.js\/3.9.1\/chart.min.js\"><\/script>\n    <style>\n        * {\n            box-sizing: border-box;\n            margin: 0;\n            padding: 0;\n        }\n\n        body {\n            font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, sans-serif;\n            padding: 20px;\n            background-color: #f8f9fa;\n            line-height: 1.6;\n        }\n\n        .container {\n            max-width: 1200px;\n            margin: 0 auto;\n            background: white;\n            padding: 30px;\n            border-radius: 8px;\n            box-shadow: 0 2px 8px rgba(0,0,0,0.1);\n        }\n\n        h3 {\n            color: #0066a1;\n            margin-bottom: 15px;\n            font-size: 1.75rem;\n            border-bottom: 3px solid #0066a1;\n            padding-bottom: 10px;\n        }\n\n        .chart-description {\n            color: #495057;\n            margin-bottom: 25px;\n            font-size: 0.95rem;\n            line-height: 1.6;\n        }\n\n        .chart-wrapper {\n            position: relative;\n            width: 100%;\n            margin: 20px 0;\n        }\n\n        canvas {\n            max-width: 100%;\n            height: auto !important;\n        }\n\n        .metrics-grid {\n            display: grid;\n            grid-template-columns: repeat(auto-fit, minmax(200px, 1fr));\n            gap: 15px;\n            margin-top: 30px;\n        }\n\n        .metric-card {\n            background: linear-gradient(135deg, #f0f8ff 0%, #e6f3ff 100%);\n            padding: 20px;\n            border-radius: 8px;\n            border-left: 4px solid #0066a1;\n        }\n\n        .metric-title {\n            font-size: 0.85rem;\n            color: #666;\n            text-transform: uppercase;\n            letter-spacing: 0.5px;\n            margin-bottom: 8px;\n        }\n\n        .metric-value {\n            font-size: 1.8rem;\n            font-weight: 700;\n            color: #0066a1;\n            margin-bottom: 5px;\n        }\n\n        .metric-subtitle {\n            font-size: 0.8rem;\n            color: #666;\n        }\n\n        .source-note {\n            margin-top: 30px;\n            padding: 15px;\n            background-color: #f0f8ff;\n            border-left: 4px solid #0066a1;\n            font-size: 0.85rem;\n            color: #495057;\n        }\n\n        .source-note a {\n            color: #0066a1;\n            text-decoration: none;\n            border-bottom: 1px solid transparent;\n            transition: border-color 0.2s ease;\n        }\n\n        .source-note a:hover {\n            border-bottom-color: #0066a1;\n        }\n\n        @media screen and (max-width: 768px) {\n            .container {\n                padding: 20px 15px;\n            }\n\n            h3 {\n                font-size: 1.4rem;\n            }\n\n            .chart-description {\n                font-size: 0.9rem;\n            }\n\n            .metric-value {\n                font-size: 1.5rem;\n            }\n\n            .metrics-grid {\n                grid-template-columns: 1fr;\n            }\n        }\n\n        @media screen and (max-width: 480px) {\n            body {\n                padding: 10px;\n            }\n\n            .container {\n                padding: 15px 10px;\n            }\n\n            h3 {\n                font-size: 1.2rem;\n            }\n\n            .metric-card {\n                padding: 15px;\n            }\n        }\n    <\/style>\n<\/head>\n<body>\n    <div class=\"container\">\n        <h3>Market Entry Performance: First-Year Quarterly Trends<\/h3>\n        \n        <p class=\"chart-description\">\n            This chart illustrates the typical quarterly progression companies experience during their first year of market entry. The data reflects industry benchmarks for revenue growth, operational efficiency, and market penetration based on aggregated studies of international business expansion.\n        <\/p>\n\n        <div class=\"chart-wrapper\">\n            <canvas id=\"performanceChart\"><\/canvas>\n        <\/div>\n\n        <div class=\"metrics-grid\">\n            <div class=\"metric-card\">\n                <div class=\"metric-title\">Average YoY Growth<\/div>\n                <div class=\"metric-value\">15-45%<\/div>\n                <div class=\"metric-subtitle\">Industry benchmark for first year<\/div>\n            <\/div>\n            <div class=\"metric-card\">\n                <div class=\"metric-title\">Q4 Performance<\/div>\n                <div class=\"metric-value\">+120%<\/div>\n                <div class=\"metric-subtitle\">Increase from Q1 baseline<\/div>\n            <\/div>\n            <div class=\"metric-card\">\n                <div class=\"metric-title\">Break-Even Point<\/div>\n                <div class=\"metric-value\">Q3-Q4<\/div>\n                <div class=\"metric-subtitle\">Typical timeline for new markets<\/div>\n            <\/div>\n            <div class=\"metric-card\">\n                <div class=\"metric-title\">Partnership Impact<\/div>\n                <div class=\"metric-value\">2.5x<\/div>\n                <div class=\"metric-subtitle\">Growth multiplier effect<\/div>\n            <\/div>\n        <\/div>\n\n        <div class=\"source-note\">\n            <strong>Sources:<\/strong> Performance data compiled from <a href=\"https:\/\/www.geckoboard.com\/best-practice\/kpi-examples\/revenue-growth-rate\/\" target=\"_blank\" rel=\"noopener\">Geckoboard revenue growth analysis<\/a>, <a href=\"https:\/\/corporatefinanceinstitute.com\/resources\/accounting\/quarterly-revenue-growth\/\" target=\"_blank\" rel=\"noopener\">Corporate Finance Institute quarterly growth metrics<\/a>, <a href=\"https:\/\/www.bench.co\/blog\/accounting\/yoy-growth-formula\" target=\"_blank\" rel=\"noopener\">Bench Accounting YoY growth studies<\/a>, and <a href=\"https:\/\/tradeready.ca\/2015\/fittskills-refresher\/5-stages-international-market-development\/\" target=\"_blank\" rel=\"noopener\">Trade Ready international market development research<\/a>. Chart reflects typical performance trajectories for companies <a href=\"https:\/\/www.sisinternational.com\/entering-the-latin-american-market\/\" title=\"Entering the Latin American Market\" data-wpil-monitor-id=\"4462\">entering new markets<\/a> with proper strategic planning.\n        <\/div>\n    <\/div>\n\n    <script>\n        const ctx = document.getElementById('performanceChart').getContext('2d');\n        \n        const data = {\n            labels: ['Q1', 'Q2', 'Q3', 'Q4'],\n            datasets: [\n                {\n                    label: 'Revenue Growth Index',\n                    data: [100, 135, 175, 220],\n                    borderColor: '#0066a1',\n                    backgroundColor: 'rgba(0, 102, 161, 0.1)',\n                    borderWidth: 3,\n                    tension: 0.4,\n                    fill: true,\n                    pointRadius: 6,\n                    pointHoverRadius: 8,\n                    pointBackgroundColor: '#0066a1',\n                  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      performanceChart.update();\n        }\n    <\/script>\n<\/body>\n<\/html>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"gb-block-image gb-block-image-835cf59f\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"218\" class=\"gb-image gb-image-835cf59f\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Separator.png\" alt=\"SIS International Market Research &amp; Strategy\" title=\"Separator\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Separator.png 1080w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Separator-300x61.png 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Separator-1024x207.png 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Separator-768x155.png 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Separator-18x4.png 18w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\"><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-relationships-before-revenue-invest-in-strategic-partnerships\">4. <strong>Relationships Before Revenue: Invest in Strategic Partnerships<\/strong><\/h2>\n\n\n\n<p><strong>What You'll Face:<\/strong> In many markets, who you know matters more than what you're selling. You'll need distributors, advisors, and partners who can vouch for you before customers take you seriously.<\/p>\n\n\n\n<p><strong>Why It Matters:<\/strong> Trying to go it alone in your first year means climbing an impossibly steep hill. Strategic partners will shorten your learning curve, give you immediate credibility, and allow you to make expensive mistakes.<\/p>\n\n\n\n<p><strong>What You Should Do:<\/strong> Spend months 2-6 on building partnerships. Find 5-7 other possible partners that access your target customers. Build sincere relations- meet face to face, learn their intentions, andlearn  how to generate value together. A powerful companion is worth a dozen half-hearted ones.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"gb-block-image gb-block-image-90f06c3c\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"218\" class=\"gb-image gb-image-90f06c3c\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Separator.png\" alt=\"SIS International Market Research &amp; Strategy\" title=\"Separator\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Separator.png 1080w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Separator-300x61.png 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Separator-1024x207.png 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Separator-768x155.png 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Separator-18x4.png 18w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\"><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-measure-what-matters-then-be-ready-to-pivot\">5. <strong>Measure What Matters\u2014Then Be Ready to Pivot<\/strong><\/h2>\n\n\n\n<p><strong>What You'll Face:<\/strong> Your initial assumptions about customer needs, pricing, and go-to-market channels will be partially wrong. That's not failure\u2014it's the reality of entering new territory.<\/p>\n\n\n\n<p><strong>Why It Matters:<\/strong> Companies that cling to their original plan despite contradictory evidence waste precious time and money. Your first year is about learning faster than you're spending, then adjusting accordingly.<\/p>\n\n\n\n<p><strong>What You Should Do:<\/strong> Set up simple metrics to track weekly: customer conversations, conversion rates, feedback themes, and cash burn. Schedule monthly reviews where you honestly assess what's working and what isn't. Give yourself permission to make significant pivots in months 6-9 based on real market feedback. The goal isn't to execute your plan perfectly\u2014it's to find the right plan.<\/p>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>Market Entry Success Factors & Failure Analysis<\/title>\n    <script src=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/Chart.js\/3.9.1\/chart.min.js\"><\/script>\n    <style>\n        * {\n            box-sizing: border-box;\n            margin: 0;\n            padding: 0;\n        }\n\n        body {\n            font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, sans-serif;\n            padding: 0;\n            background-color: transparent;\n            line-height: 1.6;\n            margin: 0;\n            overflow-x: hidden;\n        }\n\n        .container {\n            max-width: 100%;\n            width: 100%;\n            margin: 0 auto;\n            background: white;\n            padding: 30px;\n            border-radius: 8px;\n            box-shadow: 0 2px 8px rgba(0,0,0,0.1);\n        }\n\n        h3 {\n            color: #0066a1;\n            margin-bottom: 15px;\n            font-size: 1.75rem;\n            border-bottom: 3px solid #0066a1;\n            padding-bottom: 10px;\n        }\n\n        .chart-section {\n            margin-bottom: 50px;\n        }\n\n        .chart-description {\n            color: #495057;\n            margin-bottom: 25px;\n            font-size: 0.95rem;\n            line-height: 1.6;\n        }\n\n        .chart-wrapper {\n            position: relative;\n            width: 100%;\n            margin: 20px 0;\n            overflow: hidden;\n        }\n\n        canvas {\n            max-width: 100%;\n            height: auto !important;\n        }\n\n        .insights-grid {\n            display: grid;\n            grid-template-columns: repeat(auto-fit, minmax(250px, 1fr));\n            gap: 20px;\n            margin-top: 30px;\n        }\n\n        .insight-card {\n            background: linear-gradient(135deg, #f0f8ff 0%, #e6f3ff 100%);\n            padding: 20px;\n            border-radius: 8px;\n            border-left: 4px solid #0066a1;\n        }\n\n        .insight-title {\n            font-size: 0.85rem;\n            color: #666;\n            text-transform: uppercase;\n            letter-spacing: 0.5px;\n            margin-bottom: 10px;\n            font-weight: 600;\n        }\n\n        .insight-value {\n            font-size: 1.6rem;\n            font-weight: 700;\n            color: #0066a1;\n            margin-bottom: 8px;\n        }\n\n        .insight-text {\n            font-size: 0.85rem;\n            color: #666;\n            line-height: 1.4;\n        }\n\n        .source-note {\n            margin-top: 30px;\n            padding: 15px;\n            background-color: #f0f8ff;\n            border-left: 4px solid #0066a1;\n            font-size: 0.85rem;\n            color: #495057;\n            line-height: 1.6;\n        }\n\n        .source-note a {\n            color: #0066a1;\n            text-decoration: none;\n            border-bottom: 1px solid transparent;\n            transition: border-color 0.2s ease;\n        }\n\n        .source-note a:hover {\n            border-bottom-color: #0066a1;\n        }\n\n        .section-divider {\n            height: 2px;\n            background: linear-gradient(to right, #0066a1, transparent);\n            margin: 40px 0;\n        }\n\n        @media screen and (max-width: 768px) {\n            .container {\n                padding: 20px 15px;\n            }\n\n            h3 {\n                font-size: 1.4rem;\n            }\n\n            .chart-description {\n                font-size: 0.9rem;\n            }\n\n            .insight-value {\n                font-size: 1.4rem;\n            }\n\n            .insights-grid {\n                grid-template-columns: 1fr;\n            }\n        }\n\n            @media screen and (max-width: 480px) {\n            body {\n                padding: 0;\n            }\n\n            .container {\n                padding: 15px 10px;\n                border-radius: 0;\n            }\n\n            h3 {\n                font-size: 1.2rem;\n            }\n\n            .insight-card {\n                padding: 15px;\n            }\n        }\n    <\/style>\n<\/head>\n<body>\n    <div class=\"container\">\n        <!-- Chart 1: Entry Strategy Success Rates -->\n        <div class=\"chart-section\">\n            <h3>Market Entry Strategy Success Rates by Approach<\/h3>\n            \n            <p class=\"chart-description\">\n                Different <a href=\"https:\/\/www.sisinternational.com\/becoming-a-hidden-champion-in-niche-marketing\/\" title=\"Hidden Champions Marketing Strategy and Niche Marketing\" data-wpil-monitor-id=\"7580\">market entry strategies<\/a> yield dramatically different success rates. This comparison highlights the performance of five primary approaches based on industry research and real-world outcomes.\n            <\/p>\n\n            <div class=\"chart-wrapper\">\n                <canvas id=\"strategyChart\"><\/canvas>\n            <\/div>\n\n            <div class=\"insights-grid\">\n                <div class=\"insight-card\">\n                    <div class=\"insight-title\">Top Performer<\/div>\n                    <div class=\"insight-value\">Franchising<\/div>\n                    <div class=\"insight-text\">92% five-year success rate due to established systems and brand recognition<\/div>\n                <\/div>\n                <div class=\"insight-card\">\n                    <div class=\"insight-title\">High Risk<\/div>\n                    <div class=\"insight-value\">Direct Entry<\/div>\n                    <div class=\"insight-text\">25% success rate for independent operations without local partnerships<\/div>\n                <\/div>\n                <div class=\"insight-card\">\n                    <div class=\"insight-title\">Risk Mitigation<\/div>\n                    <div class=\"insight-value\">65% Improvement<\/div>\n                    <div class=\"insight-text\">Joint ventures improve market understanding and substantially reduce risks<\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n\n        <div class=\"section-divider\"><\/div>\n\n        <!-- Chart 2: Primary Reasons for Market Entry Failure -->\n        <div class=\"chart-section\">\n            <h3>Why Market Entry Fails: Primary Contributing Factors<\/h3>\n            \n            <p class=\"chart-description\">\n                Understanding why businesses fail when entering new markets is crucial for prevention. These are the most common reasons companies struggle or exit new markets entirely.\n            <\/p>\n\n            <div class=\"chart-wrapper\">\n                <canvas id=\"failureChart\"><\/canvas>\n            <\/div>\n\n            <div class=\"insights-grid\">\n                <div class=\"insight-card\">\n                    <div class=\"insight-title\">Critical Gap<\/div>\n                    <div class=\"insight-value\">42%<\/div>\n                    <div class=\"insight-text\">No market need is the single largest reason businesses fail\u2014validating demand is essential<\/div>\n                <\/div>\n                <div class=\"insight-card\">\n                    <div class=\"insight-title\">Cash Crisis<\/div>\n                    <div class=\"insight-value\">44%<\/div>\n                    <div class=\"insight-text\">Running out of cash often stems from insufficient buffers and poor forecasting<\/div>\n                <\/div>\n                <div class=\"insight-card\">\n                    <div class=\"insight-title\">Competition Blind Spot<\/div>\n                    <div class=\"insight-value\">19%<\/div>\n                    <div class=\"insight-text\">Underestimating local competitors leads to <a href=\"https:\/\/www.sisinternational.com\/expertise\/industries\/hearing-loss-market-research\/\" title=\"Hearing Loss Market Research\u00a0 \u00a0\" data-wpil-monitor-id=\"6821\">loss of market<\/a> share and positioning<\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n\n        <div class=\"section-divider\"><\/div>\n\n        <!-- Chart 3: Business Survival Rates Over Time -->\n        <div class=\"chart-section\">\n            <h3>Business Survival Rates: First Decade Performance<\/h3>\n            \n            <p class=\"chart-description\">\n                New market entry follows a predictable survival curve. Understanding these benchmarks helps set realistic expectations and identifies critical intervention points.\n            <\/p>\n\n            <div class=\"chart-wrapper\">\n                <canvas id=\"survivalChart\"><\/canvas>\n            <\/div>\n\n            <div class=\"insights-grid\">\n                <div class=\"insight-card\">\n                    <div class=\"insight-title\">First Year<\/div>\n                    <div class=\"insight-value\">79.6%<\/div>\n                    <div class=\"insight-text\">Most businesses survive year one, but preparation makes the difference<\/div>\n                <\/div>\n                <div class=\"insight-card\">\n                    <div class=\"insight-title\">Five-Year Mark<\/div>\n                    <div class=\"insight-value\">50.6%<\/div>\n                    <div class=\"insight-text\">Half of businesses don't make it past five years\u2014the critical sustainability threshold<\/div>\n                <\/div>\n                <div class=\"insight-card\">\n                    <div class=\"insight-title\">Long-Term Success<\/div>\n                    <div class=\"insight-value\">34.7%<\/div>\n                    <div class=\"insight-text\">Only one-third survive a decade, but those that do achieve sustainable growth<\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n\n        <div class=\"source-note\">\n            <strong>Sources:<\/strong> Data compiled from multiple authoritative sources including <a href=\"https:\/\/nmsconsulting.com\/what-is-the-best-market-entry-strategy-for-my-business\/\" target=\"_blank\" rel=\"noopener\">International Franchise Association franchise success rates<\/a> (92% five-year survival), <a href=\"https:\/\/nmsconsulting.com\/what-is-the-best-market-entry-strategy-for-my-business\/\" target=\"_blank\" rel=\"noopener\">Boston Consulting Group joint venture research<\/a> (65% market understanding improvement), <a href=\"https:\/\/www.commerceinstitute.com\/business-failure-rate\/\" target=\"_blank\" rel=\"noopener\">Commerce Institute business failure analysis<\/a> (42% fail due to no market need, 44% run out of cash), <a href=\"https:\/\/www.bls.gov\/bdm\/us_age_naics_00_table7.txt\" target=\"_blank\" rel=\"noopener\">U.S. Bureau of Labor Statistics survival rates<\/a> (79.6% first-year, 50.6% five-year, 34.7% ten-year survival), <a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0007681315001500\" target=\"_blank\" rel=\"noopener\">ScienceDirect international expansion failure study<\/a> (common factors: lack of consumer understanding, competition underestimation, supply chain issues), and <a href=\"https:\/\/fortunly.com\/statistics\/small-business-failure-statistics\/\" target=\"_blank\" rel=\"noopener\">Fortunly small business statistics<\/a> (7% fail due to poor geographic expansion, 19% due to competition). Statistics represent aggregated industry data and peer-reviewed <a href=\"https:\/\/www.sisinternational.com\/coverage\/the-americas\/usa-coverage\/market-research-in-idaho\/\" title=\"Market Research in Idaho\" data-wpil-monitor-id=\"5432\">research on market<\/a> entry performance.\n        <\/div>\n    <\/div>\n\n    <script>\n        \/\/ Chart 1: Entry Strategy Success Rates\n        const strategyCtx = document.getElementById('strategyChart').getContext('2d');\n        \n        const strategyData = {\n            labels: ['Franchising', 'Joint Venture', 'Licensing', 'Exporting', 'Direct Entry (Independent)'],\n            datasets: [{\n                label: 'Five-Year Success Rate (%)',\n                data: [92, 68, 58, 45, 25],\n                backgroundColor: [\n                    'rgba(92, 184, 92, 0.8)',\n                    'rgba(0, 102, 161, 0.8)',\n                    'rgba(0, 168, 204, 0.8)',\n                    'rgba(255, 193, 7, 0.8)',\n                    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Foundation<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em><strong>The companies that succeed in new markets don't do so because everything went smoothly. They succeed because they anticipated challenges, stayed flexible, and invested in understanding their new customers deeply.<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Your first year won't be easy, but with these strategies, you'll be prepared for the realities ahead. You'll build relationships that matter, adapt your offering to actual needs, and create a foundation for sustainable growth.<\/p>\n\n\n\n<p>The market you're entering has room for you\u2014if you're willing to learn, adapt, and play the long game.<\/p>\n\n\n\n<div style=\"height:90px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"frequently-asked-questions-first-year-market-entry\">Frequently Asked Questions: First Year Market Entry<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. How long does it really take to see profitability in a new market?<\/h3>\n\n\n\n<p>Most companies reach break-even between&nbsp;<a href=\"https:\/\/startupsmagazine.co.uk\/article-when-will-my-startup-make-money-timeline-startup-profitability\" target=\"_blank\" rel=\"noreferrer noopener\">18-36 months after market entry<\/a>, though this timeline varies significantly by industry and business model. Technology and pharmaceutical companies typically require more time due to high research and development costs, while&nbsp;<a href=\"https:\/\/www.netsuite.com\/portal\/resource\/articles\/financial-management\/break-even-analysis.shtml\" target=\"_blank\" rel=\"noreferrer noopener\">subscription-based services may take longer<\/a>&nbsp;because of customer acquisition costs and extended revenue cycles.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. What's the biggest mistake companies make in their first year of market entry?<\/h3>\n\n\n\n<p>Companies frequently fail <span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">due to not conducting thorough market research, rushing expansion without proper planning, and underestimating the investment required. Unexpected costs, including&nbsp;<a href=\"https:\/\/www.textmaster.com\/blog\/5-mistakes-going-global\/\" target=\"_blank\" rel=\"noopener\">regulatory changes, new taxes, and intellectual property issues,<\/a><\/span>&nbsp;often derail budgets.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. How much should I budget for unexpected costs when entering a new market?<\/h3>\n\n\n\n<p>Plan for a buffer of at least 30% above your initial budget to handle unexpected expenses, as&nbsp;<a href=\"https:\/\/kathrynread.com\/export-market-entry-costs-for-brands-international-market-budgeting-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">hidden costs in global market expansion<\/a>&nbsp;consistently exceed projections. Common overlooked expenses include&nbsp;<a href=\"https:\/\/kathrynread.com\/export-market-entry-costs-for-brands-international-market-budgeting-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">compliance testing fees, certification costs, insurance requirements, and currency fluctuations<\/a>, with regulatory surprises often delaying market entry by months while adding substantial costs.&nbsp;<a href=\"https:\/\/www.gigcmo.com\/expanding-into-international-markets-main-barriers-for-smes\" target=\"_blank\" rel=\"noreferrer noopener\">Create contingency funds<\/a>&nbsp;specifically for fluctuating exchange rates, customs duties, and unforeseen expenses, and maintain&nbsp;<a href=\"https:\/\/www.remofirst.com\/post\/reduce-global-expansion-costs\" target=\"_blank\" rel=\"noreferrer noopener\">careful planning and due diligence<\/a>&nbsp;to help pivot your strategy and sidestep unexpected costs. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Do I need to hire local staff immediately, or can I manage remotely at first?<\/h3>\n\n\n\n<p>Hiring local staff early\u2014ideally within the first 90 days\u2014is essential for market success. However, you can start with&nbsp;<a href=\"https:\/\/remote.com\/blog\/recruit-hire\/hiring-internationally\" target=\"_blank\" rel=\"noreferrer noopener\">strategic remote hiring through an Employer of Record (EOR)<\/a>&nbsp;to avoid the complexity and cost of establishing a legal entity.&nbsp;<a href=\"https:\/\/www.globalization-partners.com\/blog\/which-international-employees-to-hire\/\" target=\"_blank\" rel=\"noreferrer noopener\">Local employees provide invaluable cultural understanding, regulatory navigation, and market insights<\/a>&nbsp;that remote management simply cannot replicate, with companies consistently reporting that&nbsp;<a href=\"https:\/\/bridgeheadagency.com\/how-to-leverage-local-partnerships-for-a-smooth-market-entry\/\" target=\"_blank\" rel=\"noreferrer noopener\">local expertise accelerates market entry<\/a>&nbsp;and helps avoid costly cultural missteps.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. How important are local partnerships, and how do I find the right ones?<\/h3>\n\n\n\n<p>Strategic partnerships are critical for market entry success, with&nbsp;<a href=\"https:\/\/nmsconsulting.com\/what-is-the-best-market-entry-strategy-for-my-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">joint ventures showing 65% improvement in market understanding<\/a>&nbsp;and substantially reducing risks compared to independent entry.&nbsp;<a href=\"https:\/\/bridgeheadagency.com\/how-to-leverage-local-partnerships-for-a-smooth-market-entry\/\" target=\"_blank\" rel=\"noreferrer noopener\">Local partners provide invaluable cultural insights, navigate regulatory complexities, and offer established distribution networks<\/a>&nbsp;that would take years to build independently. Dedicate months 2-6 to partnership development by identifying 5-7 potential partners through industry organizations, local chambers of commerce, and trade associations, then&nbsp;<a href=\"https:\/\/www.venuez.dk\/leveraging-local-partnerships-for-global-expansion\/\" target=\"_blank\" rel=\"noreferrer noopener\">assess them based on market expertise, reputation, and shared business vision<\/a>.&nbsp;<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entering a new market is exciting, but that first year rarely unfolds the way you expect. You&#8217;ll face unexpected roadblocks, surprising opportunities, and moments when you question every decision. The good news? Companies that prepare for these realities significantly outperform those that don&#8217;t. 1. Expect the Unexpected: Build a 6-Month Buffer into Everything What You&#8217;ll &#8230; <a title=\"What to Expect in Your First Year Entering a New Market: 5 Essential Strategies\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/b2b%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/what-to-expect-in-your-first-year-entering-a-new-market-5-essential-strategies\/\" aria-label=\"\u9605\u8bfb What to Expect in Your First Year Entering a New Market: 5 Essential Strategies\">\u91cc\u65af<\/a><\/p>","protected":false},"author":1,"featured_media":72548,"parent":11292,"menu_order":17,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-72420","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/72420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/comments?post=72420"}],"version-history":[{"count":24,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/72420\/revisions"}],"predecessor-version":[{"id":81203,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/72420\/revisions\/81203"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/11292"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media\/72548"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media?parent=72420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}