{"id":54228,"date":"2024-11-24T05:15:17","date_gmt":"2024-11-24T10:15:17","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=54228"},"modified":"2026-03-05T23:07:47","modified_gmt":"2026-03-06T04:07:47","slug":"%e6%9b%bf%e4%bb%a3%e7%a0%94%e7%a9%b6%e6%96%b9%e6%b3%95%e5%92%8c%e5%ae%b6%e8%ae%bf","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e6%9b%bf%e4%bb%a3%e7%a0%94%e7%a9%b6%e6%96%b9%e6%b3%95%e5%92%8c%e5%ae%b6%e8%ae%bf\/","title":{"rendered":"\u66ff\u4ee3\u7814\u7a76\u65b9\u6cd5\u548c\u5bb6\u8bbf\u00a0"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u66ff\u4ee3\u7814\u7a76\u65b9\u6cd5\u548c\u5bb6\u8bbf&nbsp;<\/h1>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-41ea9a7a\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-41ea9a7a\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Real-estate-architect-house-2.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"Real estate architect house (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Real-estate-architect-house-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Real-estate-architect-house-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Real-estate-architect-house-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Real-estate-architect-house-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Real-estate-architect-house-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u5bb6\u8bbf\u901a\u5e38\u88ab\u8ba4\u4e3a\u662f\u6d88\u8d39\u8005\u7814\u7a76\u7684\u9ec4\u91d1\u6807\u51c6\uff0c\u4f46\u4ef7\u683c\u6602\u8d35\u3002\u5982\u4eca\uff0c\u89c6\u9891\u91c7\u8bbf\u548c\u865a\u62df\u5bb6\u8bbf\u7b49\u66ff\u4ee3\u7814\u7a76\u65b9\u6cd5\u63d0\u4f9b\u4e86\u4e00\u79cd\u7ecf\u6d4e\u9ad8\u6548\u7684\u65b9\u5f0f\u6765\u6536\u96c6\u53ef\u6bd4\u89c1\u89e3\u3002<\/h3>\n\n\n\n<p>\u5982\u679c\u6709\u5176\u4ed6\u9009\u62e9\uff0c\u5bb6\u8bbf\u662f\u5426\u503c\u5f97\u82b1\u8d39\u9ad8\u6602\u7684\u8d39\u7528\uff1f\u968f\u7740\u4f01\u4e1a\u5bfb\u6c42\u7ecf\u6d4e\u9ad8\u6548\u7684\u65b9\u5f0f\u6765\u6536\u96c6\u6709\u4ef7\u503c\u7684\u89c1\u89e3\uff0c\u5173\u4e8e\u66ff\u4ee3\u7814\u7a76\u65b9\u6cd5\u548c\u5bb6\u8bbf\u7684\u4e89\u8bba\u53d8\u5f97\u8d8a\u6765\u8d8a\u91cd\u8981\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4ec0\u4e48\u662f\u5bb6\u8bbf\u548c\u66ff\u4ee3\u7814\u7a76\u65b9\u6cd5\uff1f<\/h2>\n\n\n\n<p>\u8981\u4e86\u89e3\u66ff\u4ee3\u7814\u7a76\u65b9\u6cd5\u4e0e\u5bb6\u8bbf\u7684\u6bd4\u8f83\uff0c\u5fc5\u987b\u5b9a\u4e49\u8fd9\u4e24\u79cd\u65b9\u6cd5\u53ca\u5176\u5728\u6d88\u8d39\u8005\u7814\u7a76\u4e2d\u7684\u4f5c\u7528\u3002\u6bcf\u79cd\u65b9\u6cd5\u90fd\u5bf9\u6d88\u8d39\u8005\u884c\u4e3a\u63d0\u4f9b\u4e86\u72ec\u7279\u7684\u89c1\u89e3\uff0c\u4f46\u5b83\u4eec\u7684\u6267\u884c\u548c\u6210\u672c\u6548\u76ca\u5374\u6709\u5f88\u5927\u5dee\u5f02\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u5bb6\u8bbf<\/strong><\/h4>\n\n\n\n<p>\u5bb6\u8bbf\u662f\u6307\u7814\u7a76\u4eba\u5458\u4eb2\u81ea\u5230\u8bbf\u53c2\u4e0e\u8005\u7684\u4f4f\u6240\uff0c\u89c2\u5bdf\u4ed6\u4eec\u7684\u73af\u5883\u3001\u884c\u4e3a\u548c\u4e92\u52a8\u3002\u8fd9\u79cd\u65b9\u6cd5\u53ef\u4ee5\u6df1\u5165\u4e86\u89e3\u6d88\u8d39\u8005\u5728\u81ea\u7136\u73af\u5883\u4e2d\u7684\u751f\u6d3b\u3001\u4f7f\u7528\u4ea7\u54c1\u548c\u505a\u51fa\u51b3\u7b56\u7684\u65b9\u5f0f\u3002\u867d\u7136\u5bb6\u8bbf\u53ef\u4ee5\u63d0\u4f9b\u6df1\u523b\u3001\u4e30\u5bcc\u7684\u89c1\u89e3\uff0c\u4f46\u5f80\u5f80\u4f34\u968f\u7740\u5de8\u5927\u7684\u540e\u52e4\u6311\u6218\u548c\u8d39\u7528\u3002&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u66ff\u4ee3\u7814\u7a76\u65b9\u6cd5<\/strong><\/h4>\n\n\n\n<p>\u66ff\u4ee3\u7814\u7a76\u65b9\u6cd5\u5229\u7528\u6280\u672f\u548c\u521b\u9020\u6027\u65b9\u6cd5\u6765\u6536\u96c6\u89c1\u89e3\uff0c\u800c\u65e0\u9700\u4eb2\u81ea\u5230\u573a\u3002\u8fd9\u4e9b\u65b9\u6cd5\u5305\u62ec\u865a\u62df\u5bb6\u8bbf\u3001\u89c6\u9891\u91c7\u8bbf\u3001\u5728\u7ebf\u6c11\u65cf\u5fd7\u4ee5\u53ca\u901a\u8fc7 Zoom \u7b49\u6570\u5b57\u5e73\u53f0\u8fdb\u884c\u7684\u89c2\u5bdf\u6027\u7814\u7a76\u3002&nbsp;<\/p>\n\n\n\n<p>\u5728\u6bd4\u8f83\u66ff\u4ee3\u7814\u7a76\u65b9\u6cd5\u548c\u5bb6\u8bbf\u65f6\uff0c\u9009\u62e9\u901a\u5e38\u5f52\u7ed3\u4e3a\u5e73\u8861\u6210\u672c\u3001\u8986\u76d6\u9762\u548c\u6240\u9700\u7684\u6d1e\u5bdf\u6df1\u5ea6\u3002\u968f\u7740\u89c6\u9891\u4f1a\u8bae\u5de5\u5177\u7684\u8fdb\u6b65\uff0c\u865a\u62df\u5bb6\u8bbf\u73b0\u5728\u53ef\u4ee5\u6355\u6349\u5230\u4e0e\u4f20\u7edf\u5bb6\u8bbf\u76f8\u540c\u7684\u5927\u91cf\u7ec6\u8282\uff0c\u800c\u6210\u672c\u4ec5\u4e3a\u540e\u8005\u7684\u4e00\u5c0f\u90e8\u5206\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5bb6\u8bbf\u7684\u5f0a\u7aef<\/h2>\n\n\n\n<p>\u4e0a\u95e8\u62dc\u8bbf\u7684\u7f3a\u70b9\u5f80\u5f80\u63a9\u76d6\u4e86\u5176\u4f18\u70b9\uff0c\u5c24\u5176\u662f\u8003\u8651\u5230\u6210\u672c\u548c\u7269\u6d41\u6311\u6218\u65f6\u3002\u867d\u7136\u4e0a\u95e8\u62dc\u8bbf\u53ef\u4ee5\u63d0\u4f9b\u8be6\u7ec6\u7684\u89c1\u89e3\uff0c\u4f46\u8fd9\u4e9b\u5c40\u9650\u6027\u53ef\u80fd\u4f1a\u4f7f\u4e0a\u95e8\u62dc\u8bbf\u5bf9\u8bb8\u591a\u4f01\u4e1a\u6765\u8bf4\u4e0d\u5207\u5b9e\u9645\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"898\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2024\/11\/Alternative-Research-Methods-and-Home-Visits.png\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" class=\"wp-image-54229\" style=\"width:815px;height:auto\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2024\/11\/Alternative-Research-Methods-and-Home-Visits.png 1600w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2024\/11\/Alternative-Research-Methods-and-Home-Visits-300x168.png 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2024\/11\/Alternative-Research-Methods-and-Home-Visits-1024x575.png 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2024\/11\/Alternative-Research-Methods-and-Home-Visits-768x431.png 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2024\/11\/Alternative-Research-Methods-and-Home-Visits-1536x862.png 1536w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2024\/11\/Alternative-Research-Methods-and-Home-Visits-18x10.png 18w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1.\u6210\u672c\u9ad8<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/zh\/%e4%b8%93%e4%b8%9a%e7%9f%a5%e8%af%86\/%e8%a1%8c%e4%b8%9a\/%e5%ae%b6%e7%94%b5%e5%b8%82%e5%9c%ba%e8%b0%83%e6%9f%a5\/\" title=\"\u5bb6\u7535\u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"6601\">\u5bb6\u8bbf<\/a> are among the most expensive research methods available. Travel expenses, lodging, researcher fees, and the cost of materials quickly add up. For projects requiring multiple participants across different regions, these costs can skyrocket, making home visits an unsustainable option for businesses with limited budgets.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2. \u7269\u6d41\u590d\u6742\u6027<\/strong><\/h4>\n\n\n\n<p>\u5bb6\u8bbf\u901a\u5e38\u9700\u8981\u8be6\u7ec6\u89c4\u5212\uff0c\u5305\u62ec\u884c\u7a0b\u5b89\u6392\u3001\u8bb8\u53ef\u4ee5\u53ca\u786e\u4fdd\u53c2\u4e0e\u8005\u5728\u7279\u5b9a\u65f6\u95f4\u6709\u7a7a\u3002\u8fd9\u4e9b\u540e\u52e4\u9700\u6c42\u4f1a\u6d88\u8017\u5b9d\u8d35\u7684\u65f6\u95f4\u548c\u8d44\u6e90\uff0c\u4ece\u800c\u51cf\u6162\u7814\u7a76\u8fdb\u7a0b\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3.\u53ef\u6269\u5c55\u6027\u6709\u9650<\/strong><\/h4>\n\n\n\n<p>\u8fdb\u884c\u5927\u6837\u672c\u5bb6\u8bbf\u6210\u672c\u9ad8\u6602\u4e14\u8017\u65f6\u3002\u7531\u4e8e\u9700\u8981\u4eb2\u81ea\u62dc\u8bbf\u53c2\u4e0e\u8005\uff0c\u56e0\u6b64\u5f88\u96be\u5728\u4e0d\u6210\u500d\u589e\u52a0\u6240\u9700\u9884\u7b97\u548c\u7cbe\u529b\u7684\u60c5\u51b5\u4e0b\u6269\u5927\u7814\u7a76\u89c4\u6a21\u3002\u76f8\u6bd4\u4e4b\u4e0b\uff0c\u66ff\u4ee3\u7814\u7a76\u65b9\u6cd5\u53ef\u4ee5\u4ee5\u6700\u5c0f\u7684\u989d\u5916\u6210\u672c\u6269\u5927\u7814\u7a76\u8303\u56f4\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4. \u53c2\u4e0e\u8005\u4e0d\u9002<\/strong><\/h4>\n\n\n\n<p>\u7814\u7a76\u4eba\u5458\u51fa\u73b0\u5728\u53c2\u4e0e\u8005\u5bb6\u4e2d\u53ef\u80fd\u4f1a\u5bfc\u81f4\u4e0d\u9002\u6216\u884c\u4e3a\u6539\u53d8\u3002\u53c2\u4e0e\u8005\u53ef\u80fd\u4f1a\u611f\u5230\u4e0d\u81ea\u5728\uff0c\u4ece\u800c\u5bfc\u81f4\u7f3a\u4e4f\u771f\u5b9e\u7684\u89c1\u89e3\u3002\u865a\u62df\u66ff\u4ee3\u65b9\u6848\u53ef\u4ee5\u7f13\u89e3\u8fd9\u4e00\u95ee\u9898\uff0c\u56e0\u4e3a\u53c2\u4e0e\u8005\u53ef\u4ee5\u5728\u81ea\u5df1\u8212\u9002\u7684\u7a7a\u95f4\u5185\u8fdb\u884c\u4e92\u52a8\uff0c\u800c\u65e0\u9700\u9762\u5bf9\u9762\u89c2\u5bdf\u5e26\u6765\u7684\u989d\u5916\u538b\u529b\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>5. \u73af\u5883\u5f71\u54cd<\/strong><\/h4>\n\n\n\n<p>\u5bb6\u8bbf\u7684\u78b3\u8db3\u8ff9\u7ecf\u5e38\u88ab\u5ffd\u89c6\u3002\u7814\u7a76\u4eba\u5458\u8bbf\u95ee\u591a\u4e2a\u5730\u70b9\u6240\u4ea7\u751f\u7684\u65c5\u884c\u76f8\u5173\u6392\u653e\u4f1a\u9020\u6210\u73af\u5883\u6c61\u67d3\uff0c\u56e0\u6b64\u8fd9\u79cd\u65b9\u6cd5\u7684\u53ef\u6301\u7eed\u6027\u4e0d\u5982\u6570\u5b57\u66ff\u4ee3\u65b9\u6848\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u66ff\u4ee3\u7814\u7a76\u65b9\u6cd5\u7684\u4f18\u70b9<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-6ecb4cbb\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-6ecb4cbb\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/In-Home-Use-Tests-IHUTs-3.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"In-Home Use Tests (IHUTs) (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/In-Home-Use-Tests-IHUTs-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/In-Home-Use-Tests-IHUTs-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/In-Home-Use-Tests-IHUTs-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/In-Home-Use-Tests-IHUTs-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/In-Home-Use-Tests-IHUTs-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u4e0e\u5bb6\u8bbf\u76f8\u6bd4\uff0c\u66ff\u4ee3\u7814\u7a76\u65b9\u6cd5\u56e0\u5176\u6548\u7387\u3001\u53ef\u6269\u5c55\u6027\u548c\u6210\u672c\u6548\u76ca\u800c\u83b7\u5f97\u4e86\u663e\u8457\u7684\u5173\u6ce8\u3002\u66ff\u4ee3\u7814\u7a76\u65b9\u6cd5\u5229\u7528\u6280\u672f\u548c\u521b\u65b0\u65b9\u6cd5\uff0c\u4e3a\u4f01\u4e1a\u63d0\u4f9b\u4e86\u4e00\u79cd\u5b9e\u7528\u7684\u65b9\u6cd5\u6765\u6536\u96c6\u6df1\u5165\u89c1\u89e3\uff0c\u800c\u65e0\u9700\u627f\u62c5\u4f20\u7edf\u5bb6\u8bbf\u7684\u540e\u52e4\u8d1f\u62c5\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1. \u6210\u672c\u6548\u7387<\/strong><\/h4>\n\n\n\n<p>\u901a\u8fc7 Zoom \u7b49\u5e73\u53f0\u8fdb\u884c\u7684\u865a\u62df\u5bb6\u8bbf\u65e0\u9700\u65c5\u884c\u3001\u573a\u5730\u8d39\u7528\u548c\u73b0\u573a\u7269\u6d41\u3002\u4f01\u4e1a\u53ef\u4ee5\u8282\u7701\u9ad8\u8fbe\u4e09\u5206\u4e4b\u4e8c\u7684\u4f20\u7edf\u5bb6\u8bbf\u6210\u672c\uff0c\u540c\u65f6\u8fd8\u80fd\u83b7\u5f97\u5b9d\u8d35\u7684\u89c1\u89e3\u3002&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2. \u66f4\u5e7f\u6cdb\u7684\u5f71\u54cd<\/strong><\/h4>\n\n\n\n<p>\u4e0e\u53d7\u5730\u7406\u4f4d\u7f6e\u9650\u5236\u7684\u5bb6\u8bbf\u4e0d\u540c\uff0c\u865a\u62df\u65b9\u6cd5\u4f7f\u7814\u7a76\u4eba\u5458\u80fd\u591f\u4e0e\u4e0d\u540c\u5730\u533a\u548c\u65f6\u533a\u7684\u5404\u79cd\u53c2\u4e0e\u8005\u8fdb\u884c\u4ea4\u6d41\u3002&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3. \u53c2\u4e0e\u8005\u7684\u7075\u6d3b\u6027<\/strong><\/h4>\n\n\n\n<p>\u865a\u62df\u8bbf\u8c08\u7b49\u66ff\u4ee3\u65b9\u6cd5\u5141\u8bb8\u53c2\u4e0e\u8005\u5728\u5bb6\u4e2d\u8212\u9002\u5730\u53c2\u4e0e\uff0c\u800c\u65e0\u9700\u7814\u7a76\u4eba\u5458\u4eb2\u81ea\u5230\u573a\u3002\u5b83\u964d\u4f4e\u4e86\u53d6\u6d88\u7684\u53ef\u80fd\u6027\u5e76\u63d0\u9ad8\u4e86\u603b\u4f53\u53c2\u4e0e\u7387\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4.\u5b9e\u65f6\u89c2\u5bdf<\/strong><\/h4>\n\n\n\n<p>\u4f7f\u7528\u5c4f\u5e55\u5171\u4eab\u6216\u591a\u6444\u50cf\u5934\u8bbe\u7f6e\u7b49\u5de5\u5177\uff0c\u7814\u7a76\u4eba\u5458\u53ef\u4ee5\u6355\u6349\u5230\u4e0e\u4f20\u7edf\u5bb6\u8bbf\u7c7b\u4f3c\u7684\u8be6\u7ec6\u89c2\u5bdf\u7ed3\u679c\u3002\u8fd9\u79cd\u65b9\u6cd5\u65e2\u80fd\u4fdd\u6301\u89c1\u89e3\u7684\u771f\u5b9e\u6027\uff0c\u53c8\u80fd\u5927\u5e45\u964d\u4f4e\u6210\u672c\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>5. \u66f4\u5feb\u7684\u5468\u8f6c\u65f6\u95f4<\/strong><\/h4>\n\n\n\n<p>With alternative research methods, businesses can conduct and analyze studies much faster than traditional home visits. Scheduling and conducting virtual <a href=\"https:\/\/www.sisinternational.com\/zh\/%e9%9d%a2%e5%af%b9%e9%9d%a2%e9%87%87%e8%ae%bf%e5%92%8c%e5%9c%a8%e7%ba%bf%e9%87%87%e8%ae%bf%e7%9a%84%e5%88%a9%e5%bc%8a\/\" title=\"\u9762\u5bf9\u9762\u91c7\u8bbf\u548c\u5728\u7ebf\u91c7\u8bbf\uff1a\u5229\u4e0e\u5f0a\"  data-wpil-monitor-id=\"976\">interviews or online<\/a> ethnographies require less lead time, allowing companies to access insights quickly and make informed decisions faster.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>6.\u53ef\u6269\u5c55\u6027<\/strong><\/h4>\n\n\n\n<p>Virtual interviews and online surveys can accommodate larger sample sizes without increasing costs and effort associated with physical visits. This scalability particularly benefits businesses conducting <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a6%86%e7%9b%96%e8%8c%83%e5%9b%b4\/%e7%be%8e%e6%b4%b2\/%e7%be%8e%e5%9b%bd%e6%8a%a5%e9%81%93\/%e7%88%b1%e8%8d%b7%e5%8d%8e%e5%b7%9e%e7%9a%84%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\" title=\"\u7231\u8377\u534e\u5dde\u7684\u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"5570\">research across multiple markets<\/a> or demographics.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>7. \u63d0\u9ad8\u53c2\u4e0e\u8005\u7684\u8212\u9002\u5ea6<\/strong><\/h4>\n\n\n\n<p>\u66ff\u4ee3\u7814\u7a76\u65b9\u6cd5\u65e0\u9700\u4eb2\u81ea\u89c2\u5bdf\uff0c\u56e0\u6b64\u53ef\u4e3a\u53c2\u4e0e\u8005\u521b\u9020\u66f4\u8f7b\u677e\u3001\u66f4\u771f\u5b9e\u7684\u73af\u5883\u3002\u865a\u62df\u65b9\u6cd5\u51cf\u5c11\u4e86\u7814\u7a76\u4eba\u5458\u5728\u5bb6\u63a5\u5f85\u7684\u538b\u529b\uff0c\u4ece\u800c\u5bfc\u81f4\u66f4\u771f\u5b9e\u7684\u884c\u4e3a\u548c\u53cd\u5e94\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e3a\u4ec0\u4e48 SIS International \u63a8\u8350\u66ff\u4ee3\u7814\u7a76\u65b9\u6cd5<\/h2>\n\n\n\n<p>\u4f5c\u4e3a\u521b\u65b0\u5e02\u573a\u7814\u7a76\u9886\u57df\u7684\u9886\u5bfc\u8005\uff0cSIS \u63d0\u5021\u91c7\u7528\u66ff\u4ee3\u7814\u7a76\u65b9\u6cd5\uff0c\u800c\u975e\u4f20\u7edf\u7684\u5bb6\u8bbf\u3002\u66ff\u4ee3\u65b9\u6cd5\uff08\u5c24\u5176\u662f\u865a\u62df\u5bb6\u8bbf\uff09\u7684\u4f18\u52bf\u8fdc\u8fdc\u8d85\u8fc7\u4e86\u9762\u5bf9\u9762\u65b9\u6cd5\u5e26\u6765\u7684\u540e\u52e4\u548c\u8d22\u52a1\u6311\u6218\u2014\u2014\u4ee5\u4e0b\u662f SIS International \u63d0\u5021\u8fd9\u79cd\u73b0\u4ee3\u6d88\u8d39\u8005\u6d1e\u5bdf\u65b9\u6cd5\u7684\u539f\u56e0\uff1a<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1. \u6210\u672c\u6548\u7387<\/strong><\/h4>\n\n\n\n<p>\u5bb6\u8bbf\u8d39\u7528\u6602\u8d35\uff0c\u901a\u5e38\u4f1a\u5360\u7528\u7814\u7a76\u9884\u7b97\u7684\u5f88\u5927\u4e00\u90e8\u5206\u3002\u901a\u8fc7 Zoom \u7b49\u5e73\u53f0\u91c7\u7528\u865a\u62df\u5bb6\u8bbf\uff0cSIS International \u53ef\u5e2e\u52a9\u5ba2\u6237\u8282\u7701\u4e0e\u4f20\u7edf\u65b9\u6cd5\u76f8\u6bd4\u9ad8\u8fbe\u4e09\u5206\u4e4b\u4e8c\u7684\u6210\u672c\u3002&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2. \u5927\u89c4\u6a21\u9ad8\u8d28\u91cf\u6d1e\u5bdf<\/strong><\/h4>\n\n\n\n<p>SIS International \u63d0\u4f9b\u53ef\u6269\u5c55\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u8986\u76d6\u4e0d\u540c\u5730\u533a\u548c\u4e0d\u540c\u4eba\u53e3\u7fa4\u4f53\u7684\u66f4\u5e7f\u6cdb\u53c2\u4e0e\u8005\u3002\u865a\u62df\u5bb6\u8bbf\u53ef\u4ee5\u83b7\u53d6\u4e0e\u4f20\u7edf\u5bb6\u8bbf\u76f8\u540c\u7a0b\u5ea6\u7684\u884c\u4e3a\u548c\u73af\u5883\u6d1e\u5bdf\uff0c\u4f46\u4e0d\u53d7\u5730\u7406\u4f4d\u7f6e\u6216\u65c5\u884c\u6210\u672c\u7684\u9650\u5236\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3. \u589e\u5f3a\u7075\u6d3b\u6027\u548c\u53c2\u4e0e\u8005\u8212\u9002\u5ea6<\/strong><\/h4>\n\n\n\n<p>\u53c2\u4e0e\u8005\u5728\u6ca1\u6709\u7814\u7a76\u4eba\u5458\u5728\u573a\u7684\u60c5\u51b5\u4e0b\u5728\u81ea\u5df1\u7684\u7a7a\u95f4\u8fdb\u884c\u4e92\u52a8\u65f6\u901a\u5e38\u4f1a\u611f\u5230\u66f4\u81ea\u5728\u3002\u8fd9\u79cd\u8212\u9002\u611f\u4f1a\u5e26\u6765\u66f4\u771f\u5b9e\u7684\u884c\u4e3a\u548c\u53cd\u5e94\uff0c\u4ece\u800c\u63d0\u9ad8\u6240\u6536\u96c6\u89c1\u89e3\u7684\u8d28\u91cf\u3002&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4. \u5c16\u7aef\u6280\u672f\u96c6\u6210<\/strong><\/h4>\n\n\n\n<p>\u6211\u4eec\u5229\u7528\u5b9e\u65f6\u8f6c\u5f55\u3001\u89c6\u9891\u6807\u8bb0\u548c\u60c5\u7eea\u5206\u6790\u7b49\u5148\u8fdb\u5de5\u5177\u3002\u8fd9\u4e9b\u6280\u672f\u4f7f\u5ba2\u6237\u80fd\u591f\u6bd4\u4f20\u7edf\u5bb6\u8bbf\u4e2d\u7684\u624b\u52a8\u6d41\u7a0b\u66f4\u5feb\u5730\u83b7\u5f97\u66f4\u6df1\u5165\u7684\u89c1\u89e3\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>5. \u66f4\u5feb\u7684\u5468\u8f6c\u65f6\u95f4<\/strong><\/h4>\n\n\n\n<p>\u6211\u4eec\u7684\u56e2\u961f\u91c7\u7528\u66ff\u4ee3\u7814\u7a76\u65b9\u6cd5\uff0c\u786e\u4fdd\u5ba2\u6237\u5728\u66f4\u77ed\u7684\u65f6\u95f4\u5185\u83b7\u5f97\u5207\u5b9e\u53ef\u884c\u7684\u89c1\u89e3\u3002\u865a\u62df\u65b9\u6cd5\u51cf\u5c11\u4e86\u4e0e\u65e5\u7a0b\u5b89\u6392\u548c\u65c5\u884c\u76f8\u5173\u7684\u540e\u52e4\u5ef6\u8bef\uff0c\u4f7f\u4f01\u4e1a\u80fd\u591f\u5feb\u901f\u505a\u51fa\u6570\u636e\u9a71\u52a8\u7684\u51b3\u7b56\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>6. \u73af\u5883\u8d23\u4efb<\/strong><\/h4>\n\n\n\n<p>SIS International \u7684\u865a\u62df\u65b9\u6cd5\u901a\u8fc7\u51cf\u5c11\u5dee\u65c5\u9700\u6c42\uff0c\u7b26\u5408\u53ef\u6301\u7eed\u53d1\u5c55\u7684\u505a\u6cd5\u3002\u4f01\u4e1a\u53ef\u4ece\u6210\u672c\u8282\u7ea6\u548c\u78b3\u8db3\u8ff9\u51cf\u5c11\u4e2d\u83b7\u76ca\uff0c\u800c\u78b3\u8db3\u8ff9\u662f\u793e\u4f1a\u8d23\u4efb\u7ec4\u7ec7\u65e5\u76ca\u91cd\u89c6\u7684\u4e8b\u9879\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>7. \u865a\u62df\u7814\u7a76\u4e13\u4e1a\u77e5\u8bc6<\/strong><\/h4>\n\n\n\n<p>SIS International \u7684\u56e2\u961f\u5728\u4e3b\u6301\u548c\u5206\u6790\u865a\u62df\u7814\u7a76\u4f1a\u8bae\u65b9\u9762\u975e\u5e38\u719f\u7ec3\u3002\u4ece\u865a\u62df\u5bb6\u8bbf\u5230\u89c6\u9891\u91c7\u8bbf\uff0c\u8be5\u516c\u53f8\u786e\u4fdd\u66ff\u4ee3\u7814\u7a76\u65b9\u6cd5\u63d0\u4f9b\u7684\u89c1\u89e3\u4e0e\u4f20\u7edf\u5bb6\u8bbf\u4e00\u6837\u6709\u5f71\u54cd\u529b\uff0c\u751a\u81f3\u66f4\u6709\u5f71\u54cd\u529b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SIS International \u4e3a\u4f55\u6210\u4e3a\u9876\u7ea7\u7814\u7a76\u516c\u53f8<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/company\/sisinternationalresearch\/\" target=\"_blank\" rel=\"noopener\">SIS \u56fd\u9645<\/a> \u5df2\u6210\u4e3a\u5168\u7403\u9886\u5148\u7684\u5e02\u573a\u7814\u7a76\u548c\u6218\u7565\u54a8\u8be2\u516c\u53f8\u3002\u6211\u4eec\u63d0\u4f9b\u901a\u8fc7\u6570\u636e\u9a71\u52a8\u6218\u7565\u63a8\u52a8\u53ef\u6301\u7eed\u589e\u957f\u7684\u7efc\u5408\u670d\u52a1\u3002<\/p>\n\n\n<p>\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>1. \u5168\u9762\u7684\u5e02\u573a\u7814\u7a76\u89e3\u51b3\u65b9\u6848<\/strong><\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\">SIS International \u63d0\u4f9b\u5404\u79cd\u5e02\u573a\u7814\u7a76\u670d\u52a1\uff0c\u5305\u62ec\u6d88\u8d39\u8005\u548c B2B \u5e02\u573a\u7814\u7a76\u3001\u54c1\u724c\u8ddf\u8e2a\u548c\u884c\u4e1a\u7279\u5b9a\u7814\u7a76\u3002\u8fd9\u4e9b\u670d\u52a1\u65e8\u5728\u63d0\u4f9b\u53ef\u64cd\u4f5c\u7684\u89c1\u89e3\uff0c\u4e3a\u6218\u7565\u51b3\u7b56\u63d0\u4f9b\u53c2\u8003\u3002<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>2. \u5168\u7403\u5f71\u54cd\u529b\u548c\u672c\u5730\u4e13\u4e1a\u77e5\u8bc6<\/strong><\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\">\u603b\u90e8\u4f4d\u4e8e\u7ebd\u7ea6\u5e02\uff0c\u5728\u4e16\u754c\u5404\u5730\u8bbe\u6709\u529e\u4e8b\u5904\uff0c <a href=\"https:\/\/twitter.com\/SISIntlResearch\" target=\"_blank\" rel=\"noopener\">SIS<\/a> \u7ed3\u5408\u5168\u7403\u89c6\u91ce\u4e0e\u672c\u5730\u5e02\u573a\u77e5\u8bc6\u3002\u8fd9\u4e00\u72ec\u7279\u5b9a\u4f4d\u4f7f\u8be5\u516c\u53f8\u80fd\u591f\u6df1\u5165\u4e86\u89e3\u4e0d\u540c\u7684\u5e02\u573a\uff0c\u6ee1\u8db3\u4e0d\u540c\u5730\u533a\u5ba2\u6237\u7684\u7279\u5b9a\u9700\u6c42\u3002<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>3. \u9ad8\u7ea7\u6570\u636e\u5206\u6790<\/strong><\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><a href=\"https:\/\/medium.com\/@sisinternational\/sis-international-c17160da8fac\" target=\"_blank\" rel=\"noopener\">SIS<\/a> \u901a\u8fc7\u63d0\u4f9b\u5168\u9762\u7684\u5e02\u573a\u6d1e\u5bdf\uff0c\u5229\u7528\u5c16\u7aef\u6570\u636e\u5206\u6790\u6765\u589e\u5f3a\u5ba2\u6237\u7684\u51b3\u7b56\u80fd\u529b\u3002\u8be5\u516c\u53f8\u5148\u8fdb\u7684\u6218\u7565\u5206\u6790\u548c\u7edf\u8ba1\u4e13\u4e1a\u77e5\u8bc6\u53ef\u5e2e\u52a9\u5ba2\u6237\u5b9e\u73b0\u6536\u76ca\u6700\u5927\u5316\u5e76\u964d\u4f4e\u98ce\u9669\u3002<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>4. \u884c\u4e1a\u4e13\u4e1a\u77e5\u8bc6<\/strong><\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\">SIS International \u670d\u52a1\u4e8e 50 \u591a\u4e2a\u884c\u4e1a\uff0c\u63d0\u4f9b\u4e13\u4e1a\u7814\u7a76\u548c\u54a8\u8be2\u670d\u52a1\uff0c\u4ee5\u5e94\u5bf9\u6bcf\u4e2a\u884c\u4e1a\u72ec\u7279\u7684\u6311\u6218\u548c\u673a\u9047\u3002\u8fd9\u79cd\u884c\u4e1a\u7279\u5b9a\u7684\u4e13\u4e1a\u77e5\u8bc6\u53ef\u786e\u4fdd\u5ba2\u6237\u83b7\u5f97\u76f8\u5173\u4e14\u6709\u5f71\u54cd\u529b\u7684\u89c1\u89e3\u3002<\/p>\n<p>\n\n\n<\/p>\n\n\n<h2 class=\"wp-block-heading\">\u5173\u4e8e SIS \u56fd\u9645<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/zh\/\">SIS \u56fd\u9645<\/a> \u63d0\u4f9b\u5b9a\u91cf\u3001\u5b9a\u6027\u548c\u6218\u7565\u7814\u7a76\u3002\u6211\u4eec\u63d0\u4f9b\u51b3\u7b56\u6240\u9700\u7684\u6570\u636e\u3001\u5de5\u5177\u3001\u6218\u7565\u3001\u62a5\u544a\u548c\u89c1\u89e3\u3002\u6211\u4eec\u8fd8\u8fdb\u884c\u8bbf\u8c08\u3001\u8c03\u67e5\u3001\u7126\u70b9\u5c0f\u7ec4\u548c\u5176\u4ed6\u5e02\u573a\u7814\u7a76\u65b9\u6cd5\u548c\u9014\u5f84\u3002<a href=\"https:\/\/www.sisinternational.com\/zh\/%e5%85%b3%e4%ba%8e-sis-%e5%9b%bd%e9%99%85%e7%a0%94%e7%a9%b6\/contact-sis-international-market-research\/\"> \u8054\u7cfb\u6211\u4eec<\/a> \u4e3a\u60a8\u7684\u4e0b\u4e00\u4e2a\u5e02\u573a\u7814\u7a76\u9879\u76ee\u63d0\u4f9b\u5e2e\u52a9\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>","protected":false},"excerpt":{"rendered":"<p>Alternative Research Methods and Home Visits&nbsp; Home visits are often considered the gold standard for consumer research, but they come at a steep price. Alternative research methods \u2013 such as video interviews and virtual home visits \u2013 now offer a cost-effective and efficient way to gather comparable insights. Are home visits worth the high price &#8230; <a title=\"\u66ff\u4ee3\u7814\u7a76\u65b9\u6cd5\u548c\u5bb6\u8bbf\u00a0\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e6%9b%bf%e4%bb%a3%e7%a0%94%e7%a9%b6%e6%96%b9%e6%b3%95%e5%92%8c%e5%ae%b6%e8%ae%bf\/\" aria-label=\"\u9605\u8bfb Alternative Research Methods and Home Visits\u00a0\">\u91cc\u65af<\/a><\/p>","protected":false},"author":1,"featured_media":63325,"parent":14660,"menu_order":60,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-54228","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/54228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/comments?post=54228"}],"version-history":[{"count":10,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/54228\/revisions"}],"predecessor-version":[{"id":80181,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/54228\/revisions\/80181"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/14660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media\/63325"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media?parent=54228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}