{"id":54078,"date":"2024-11-15T05:22:28","date_gmt":"2024-11-15T10:22:28","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=54078"},"modified":"2025-09-23T00:05:52","modified_gmt":"2025-09-23T04:05:52","slug":"b2b%e5%a4%9a%e6%b8%a0%e9%81%93%e8%90%a5%e9%94%80%e7%ad%96%e7%95%a5","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/b2b-multi-channel-marketing-strategy\/","title":{"rendered":"B2B\u591a\u6e20\u9053\u8425\u9500\u7b56\u7565"},"content":{"rendered":"<h1 class=\"wp-block-heading\">B2B\u591a\u6e20\u9053\u8425\u9500\u7b56\u7565<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-92feff28\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-92feff28\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2B-2-2.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"B2B 2 (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2B-2-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2B-2-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2B-2-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2B-2-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2B-2-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">B2B buyers are no longer confined to a single platform\u2014today&#8217;s decision-makers navigate various channels before making purchasing decisions. A well-crafted B2B multi-channel marketing strategy allows businesses to meet these buyers wherever they are.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4ec0\u4e48\u662f\u591a\u6e20\u9053\u8425\u9500\u7b56\u7565\uff1f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u591a\u6e20\u9053\u8425\u9500\u7b56\u7565\u6d89\u53ca\u4f7f\u7528\u591a\u4e2a\u5e73\u53f0\u4e0e\u6f5c\u5728\u5ba2\u6237\u6c9f\u901a\uff0c\u4f7f\u4f01\u4e1a\u80fd\u591f\u901a\u8fc7\u5e7f\u6cdb\u7684\u63a5\u89e6\u70b9\u4f20\u9012\u4fe1\u606f\u3002\u5728 B2B \u73af\u5883\u4e2d\uff0c\u8fd9\u610f\u5473\u7740\u5229\u7528\u7535\u5b50\u90ae\u4ef6\u3001\u793e\u4ea4\u5a92\u4f53\u3001\u5185\u5bb9\u8425\u9500\u3001\u4ed8\u8d39\u5e7f\u544a\u548c\u6d3b\u52a8\u7b49\u6e20\u9053\u5728\u6574\u4e2a\u8d2d\u4e70\u8fc7\u7a0b\u4e2d\u63a5\u89e6\u5173\u952e\u51b3\u7b56\u8005\u3002\u591a\u6e20\u9053\u65b9\u6cd5\u4e0d\u4f1a\u4f9d\u8d56\u5355\u4e00\u5a92\u4ecb\uff0c\u800c\u662f\u786e\u4fdd\u60a8\u7684\u54c1\u724c\u59cb\u7ec8\u53ef\u89c1\u4e14\u53ef\u4f9b\u6f5c\u5728\u5ba2\u6237\u8bbf\u95ee\uff0c\u65e0\u8bba\u4ed6\u4eec\u8eab\u5728\u4f55\u5904\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u591a\u6e20\u9053\u8425\u9500\u5728 B2B \u4e2d\u7684\u4f5c\u7528<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u91cc\u9762 <a href=\"https:\/\/sisaisolutions.com\/application-of-ai-in-b2b\/\" target=\"_blank\" rel=\"noopener\">B2B<\/a> space, buyers are typically involved in a longer, more complex decision-making process than B2C customers. They research extensively, evaluate options, compare products, and often require buy-in from multiple stakeholders. This process means that prospects will interact with brands in numerous ways, making it crucial for B2B companies to establish a presence across different marketing channels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f8b\u5982\uff0c\u6f5c\u5728\u5ba2\u6237\u53ef\u80fd\u901a\u8fc7\u5f15\u4eba\u5165\u80dc\u7684 LinkedIn \u5e16\u5b50\u4e86\u89e3\u60a8\u7684\u516c\u53f8\u3002\u4e4b\u540e\uff0c\u4ed6\u4eec\u53ef\u80fd\u4f1a\u6ce8\u518c\u60a8\u4e3e\u529e\u7684\u7f51\u7edc\u7814\u8ba8\u4f1a\uff0c\u63a5\u6536\u540e\u7eed\u7535\u5b50\u90ae\u4ef6\uff0c\u7136\u540e\u5728\u60a8\u7684\u7f51\u7ad9\u4e0a\u9605\u8bfb\u6848\u4f8b\u7814\u7a76\u3002\u6bcf\u4e2a\u63a5\u89e6\u70b9\u90fd\u4f1a\u589e\u5f3a\u5ba2\u6237\u5bf9\u60a8\u54c1\u724c\u7684\u719f\u6089\u5ea6\u548c\u4fe1\u4efb\u5ea6\uff0c\u63a8\u52a8\u4ed6\u4eec\u66f4\u63a5\u8fd1\u8d2d\u4e70\u51b3\u7b56\u3002B2B \u591a\u6e20\u9053\u8425\u9500\u7b56\u7565\u4f7f\u4f01\u4e1a\u80fd\u591f\u5728\u6f5c\u5728\u5ba2\u6237\u6240\u5728\u7684\u5730\u65b9\u4e0e\u4ed6\u4eec\u4f1a\u9762\uff0c\u901a\u8fc7\u4e2a\u6027\u5316\u5185\u5bb9\u5438\u5f15\u4ed6\u4eec\uff0c\u5e76\u5f15\u5bfc\u4ed6\u4eec\u987a\u5229\u5b8c\u6210\u8d2d\u4e70\u6d41\u7a0b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">B2B \u591a\u6e20\u9053\u8425\u9500\u7b56\u7565\u6709\u54ea\u4e9b\u597d\u5904\uff1f<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-150f0eea\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-150f0eea\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Research-14.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"Research (14)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Research-14.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Research-14-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Research-14-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Research-14-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Research-14-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A B2B multi-channel marketing strategy offers numerous benefits that help companies engage more effectively with their target audience, boost brand awareness, and ultimately drive higher conversion rates<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. \u6269\u5927\u53d7\u4f17\u8986\u76d6\u9762<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">One of the primary advantages of a multi-channel strategy is the ability to reach a broader audience. B2B decision-makers are spread across various platforms\u2014some may prefer professional networks like LinkedIn, while others may rely on email newsletters or industry-specific forums.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. \u66f4\u597d\u7684\u53c2\u4e0e\u5ea6\u548c\u54c1\u724c\u4e00\u81f4\u6027<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A good B2B multi-channel marketing strategy allows businesses to create multiple touchpoints across different platforms, making engaging prospects at various stages of the buying journey easier.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. \u589e\u5f3a\u6f5c\u5728\u5ba2\u6237\u7684\u751f\u6210\u548c\u57f9\u80b2<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A B2B multi-channel approach enables businesses to implement more effective lead generation and nurturing strategies. For example, a prospect might first come across a blog post, retargeted with a LinkedIn ad, and later receive a personalized email with a case study. Each interaction helps guide the prospect further down the sales funnel, resulting in more qualified leads and a higher chance of conversion.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.\u63d0\u9ad8\u8f6c\u5316\u7387<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A multi-channel marketing strategy allows businesses to maintain consistent contact with potential customers and provide the information they need at each stage of the buying process. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. \u66f4\u6df1\u5165\u7684\u5ba2\u6237\u6d1e\u5bdf<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Multi-channel marketing provides businesses with valuable customer behavior and preference data across different platforms. Companies can gain insights into which platforms and types of content are most effective for different audience segments.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">B2B \u591a\u6e20\u9053\u6218\u7565\u4e2d\u7684\u5173\u952e\u6e20\u9053<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u6210\u529f\u7684 B2B \u591a\u6e20\u9053\u8425\u9500\u7b56\u7565\u9700\u8981\u6df1\u601d\u719f\u8651\u7684\u65b9\u6cd5\u6765\u9009\u62e9\u548c\u5229\u7528\u6b63\u786e\u7684\u6e20\u9053\u4e0e\u53d7\u4f17\u5efa\u7acb\u8054\u7cfb\u3002\u6bcf\u4e2a\u6e20\u9053\u90fd\u6709\u72ec\u7279\u7684\u7528\u9014\uff0c\u5e76\u5728\u6f5c\u5728\u5ba2\u6237\u4e2d\u5efa\u7acb\u77e5\u540d\u5ea6\u3001\u53c2\u4e0e\u5ea6\u548c\u4fe1\u4efb\u5ea6\u2014\u2014\u4ee5\u4e0b\u662f\u6784\u6210\u6709\u6548\u591a\u6e20\u9053 B2B \u7b56\u7565\u7684\u5173\u952e\u6e20\u9053\uff1a<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"817\" height=\"612\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2024\/11\/B2B-Multi-Channel-Marketing-Strategy.png\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" class=\"wp-image-54079\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2024\/11\/B2B-Multi-Channel-Marketing-Strategy.png 817w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2024\/11\/B2B-Multi-Channel-Marketing-Strategy-300x225.png 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2024\/11\/B2B-Multi-Channel-Marketing-Strategy-768x575.png 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2024\/11\/B2B-Multi-Channel-Marketing-Strategy-16x12.png 16w\" sizes=\"auto, (max-width: 817px) 100vw, 817px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u7535\u5b50\u90ae\u4ef6\u8425\u9500\uff1a <\/strong>It is one of the most effective channels for lead nurturing, allowing businesses to share relevant content based on where prospects are in their buyer journey. From educational newsletters to promotional offers and personalized follow-ups, email helps guide prospects down the funnel while building brand loyalty. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u793e\u4ea4\u5a92\u4f53:<\/strong> B2B \u516c\u53f8\u4f7f\u7528\u793e\u4ea4\u5a92\u4f53\u6765\u5efa\u7acb\u54c1\u724c\u77e5\u540d\u5ea6\u3001\u4e0e\u53d7\u4f17\u4e92\u52a8\u5e76\u5206\u4eab\u6709\u4ef7\u503c\u7684\u5185\u5bb9\u3002LinkedIn \u5c24\u5176\u9002\u5408 B2B \u8425\u9500\uff0c\u56e0\u4e3a\u5b83\u5141\u8bb8\u4f01\u4e1a\u5b9a\u4f4d\u884c\u4e1a\u4e13\u4e1a\u4eba\u58eb\u3001\u5efa\u7acb\u4eba\u8109\u5e76\u5efa\u7acb\u601d\u60f3\u9886\u5bfc\u529b\u3002X \u53ef\u7528\u4e8e\u5206\u4eab\u53ca\u65f6\u66f4\u65b0\u548c\u53c2\u4e0e\u884c\u4e1a\u8d8b\u52bf\uff0c\u800c Facebook \u53ef\u4ee5\u5e2e\u52a9\u8986\u76d6\u66f4\u5e7f\u6cdb\u7684\u53d7\u4f17\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5185\u5bb9\u8425\u9500\uff1a <\/strong>Content marketing is a vital component of a multi-channel strategy, focusing on creating and distributing valuable content to attract and engage the target audience. High-quality content helps establish authority and build trust with potential customers, positioning your brand as an industry expert.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u641c\u7d22\u5f15\u64ce\u8425\u9500\uff08SEM\uff09\uff1a <\/strong>\u641c\u7d22\u5f15\u64ce\u8425\u9500\uff08\u5305\u62ec\u6709\u673a\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u548c\u4ed8\u8d39\u641c\u7d22\u5e7f\u544a\uff09\u5bf9\u4e8e\u786e\u4fdd\u60a8\u7684\u5185\u5bb9\u5728\u6f5c\u5728\u5ba2\u6237\u4e3b\u52a8\u641c\u7d22\u4fe1\u606f\u6216\u89e3\u51b3\u65b9\u6848\u65f6\u53ef\u89c1\u81f3\u5173\u91cd\u8981\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u7f51\u7edc\u7814\u8ba8\u4f1a\u548c\u865a\u62df\u6d3b\u52a8\uff1a <\/strong>\u8fd9\u4e9b\u6d3b\u52a8\u8ba9\u4f01\u4e1a\u80fd\u591f\u5c55\u793a\u5176\u4e13\u4e1a\u77e5\u8bc6\u3001\u8ba8\u8bba\u884c\u4e1a\u8d8b\u52bf\u5e76\u76f4\u63a5\u56de\u7b54\u6f5c\u5728\u5ba2\u6237\u7684\u95ee\u9898\u3002\u7f51\u7edc\u7814\u8ba8\u4f1a\u4e5f\u662f\u4e00\u79cd\u5f88\u597d\u7684\u6f5c\u5728\u5ba2\u6237\u5f00\u53d1\u5de5\u5177\uff0c\u56e0\u4e3a\u4e0e\u4f1a\u8005\u5f80\u5f80\u662f\u90a3\u4e9b\u5bf9\u6df1\u5165\u4fe1\u606f\u975e\u5e38\u611f\u5174\u8da3\u7684\u6f5c\u5728\u5ba2\u6237\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u4ed8\u8d39\u5e7f\u544a\u548c\u91cd\u5b9a\u5411\uff1a <\/strong>Paid ads help boost your brand\u2019s visibility, especially among prospects who may not yet be familiar with your business. Retargeting is particularly effective for B2B, as it helps re-engage prospects who have previously visited your website or interacted with your content but have not yet converted.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u884c\u4e1a\u7279\u5b9a\u5e73\u53f0\u548c\u8bba\u575b\uff1a <\/strong>\u884c\u4e1a\u534f\u4f1a\u7f51\u7ad9\u3001\u884c\u4e1a\u51fa\u7248\u7269\u548c\u5728\u7ebf\u8bba\u575b\u7b49\u5e73\u53f0\u63d0\u4f9b\u4e86\u5728\u6f5c\u5728\u5ba2\u6237\u5bfb\u6c42\u76f8\u5173\u4fe1\u606f\u7684\u60c5\u51b5\u4e0b\u4e0e\u4ed6\u4eec\u4e92\u52a8\u7684\u673a\u4f1a\u3002\u5728\u8fd9\u4e9b\u5e73\u53f0\u4e0a\u53c2\u4e0e\u8ba8\u8bba\u3001\u5206\u4eab\u5185\u5bb9\u6216\u505a\u5e7f\u544a\u6709\u52a9\u4e8e\u5c06\u60a8\u7684\u54c1\u724c\u5b9a\u4f4d\u5728\u5bf9\u60a8\u7684\u884c\u4e1a\u611f\u5174\u8da3\u5e76\u5bfb\u6c42\u89e3\u51b3\u65b9\u6848\u7684\u53d7\u4f17\u9762\u524d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u89c6\u9891\u8425\u9500\uff1a <\/strong>\u60a8\u53ef\u4ee5\u5229\u7528 YouTube\u3001LinkedIn \u7b49\u5e73\u53f0\uff0c\u751a\u81f3\u60a8\u7684\u7f51\u7ad9\u6765\u5206\u4eab\u6709\u52a9\u4e8e\u4e0e\u53d7\u4f17\u5efa\u7acb\u8054\u7cfb\u7684\u89c6\u9891\u5185\u5bb9\u3002\u89c6\u9891\u662f\u8ba9\u60a8\u7684\u54c1\u724c\u4eba\u6027\u5316\u3001\u5438\u5f15\u89c2\u4f17\u5e76\u4ee5\u6709\u5f71\u54cd\u529b\u548c\u4ee4\u4eba\u96be\u5fd8\u7684\u65b9\u5f0f\u4f20\u8fbe\u4fe1\u606f\u7684\u7edd\u4f73\u65b9\u5f0f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u7f51\u7ad9\u548c\u767b\u9646\u9875\u9762\uff1a <\/strong>\u60a8\u7684\u7f51\u7ad9\u662f\u8425\u9500\u6d3b\u52a8\u7684\u4e2d\u5fc3\uff0c\u800c\u7740\u9646\u9875\u65e8\u5728\u901a\u8fc7\u63d0\u4f9b\u6709\u4ef7\u503c\u7684\u5185\u5bb9\u6216\u5956\u52b1\u6765\u6362\u53d6\u8054\u7cfb\u4fe1\u606f\uff0c\u4ece\u800c\u5c06\u8bbf\u5ba2\u8f6c\u5316\u4e3a\u6f5c\u5728\u5ba2\u6237\u3002\u5728\u6574\u4e2a\u7f51\u7ad9\u4e0a\u6253\u9020\u65e0\u7f1d\u4f53\u9a8c\u5e76\u786e\u4fdd\u5176\u4e0e\u60a8\u7684\u591a\u6e20\u9053\u8425\u9500\u5de5\u4f5c\u4fdd\u6301\u4e00\u81f4\u81f3\u5173\u91cd\u8981\u3002\u9488\u5bf9\u7279\u5b9a\u6d3b\u52a8\u6216\u53d7\u4f17\u91cf\u8eab\u5b9a\u5236\u7684\u7740\u9646\u9875\u6709\u52a9\u4e8e\u6709\u6548\u6355\u83b7\u6f5c\u5728\u5ba2\u6237\u3002\u540c\u65f6\uff0c\u6e05\u6670\u7684\u53f7\u53ec\u6027\u7528\u8bed (CTA) \u548c\u4fe1\u606f\u4e30\u5bcc\u7684\u5185\u5bb9\u53ef\u8ba9\u8bbf\u5ba2\u4fdd\u6301\u53c2\u4e0e\u5e76\u5f15\u5bfc\u4ed6\u4eec\u5b8c\u6210\u8d2d\u4e70\u8fc7\u7a0b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5982\u4f55\u5236\u5b9a\u6210\u529f\u7684\u591a\u6e20\u9053\u8425\u9500\u7b56\u7565<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-48cf1bb9\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-48cf1bb9\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Marketing-1.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"Marketing (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Marketing-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Marketing-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Marketing-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Marketing-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Marketing-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6267\u884c\u826f\u597d\u7684\u7b56\u7565\u53ef\u786e\u4fdd\u4f01\u4e1a\u80fd\u591f\u5728\u6b63\u786e\u7684\u65f6\u95f4\u5411\u76ee\u6807\u53d7\u4f17\u4f20\u8fbe\u6b63\u786e\u7684\u4fe1\u606f\uff0c\u63d0\u4f9b\u4ef7\u503c\u5e76\u5efa\u7acb\u6700\u7ec8\u4fc3\u6210\u8f6c\u5316\u7684\u5173\u7cfb\u3002\u4ee5\u4e0b\u662f\u6709\u5173\u5982\u4f55\u5236\u5b9a\u6210\u529f\u7684\u591a\u6e20\u9053\u8425\u9500\u7b56\u7565\u7684\u5206\u6b65\u6307\u5357\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6b65\u9aa4 1\uff1a\u5b9a\u4e49\u76ee\u6807\u53d7\u4f17\u548c\u4e70\u5bb6\u89d2\u8272<\/strong><br>\u786e\u5b9a\u60a8\u60f3\u8981\u63a5\u89e6\u7684\u4f01\u4e1a\u7c7b\u578b\u3001\u4ed6\u4eec\u7684\u884c\u4e1a\u3001\u516c\u53f8\u89c4\u6a21\u548c\u5177\u4f53\u75db\u70b9\u3002\u5236\u5b9a\u8be6\u7ec6\u7684\u4e70\u5bb6\u89d2\u8272\u6709\u52a9\u4e8e\u60a8\u4e86\u89e3\u7406\u60f3\u5ba2\u6237\uff0c\u5305\u62ec\u4ed6\u4eec\u7684\u89d2\u8272\u3001\u804c\u8d23\u3001\u6311\u6218\u548c\u9996\u9009\u6c9f\u901a\u6e20\u9053\u3002<br><\/li>\n\n\n\n<li><strong>\u7b2c 2 \u6b65\uff1a\u8bbe\u5b9a\u660e\u786e\u7684\u76ee\u6807\u548c\u5173\u952e\u7ee9\u6548\u6307\u6807 (KPI)<\/strong><br>\u60a8\u7684\u76ee\u6807\u662f\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u3001\u5438\u5f15\u6f5c\u5728\u5ba2\u6237\u3001\u57f9\u517b\u6f5c\u5728\u5ba2\u6237\u8fd8\u662f\u63d0\u9ad8\u8f6c\u5316\u7387\uff1f\u8bf7\u5236\u5b9a\u6e05\u6670\u3001\u53ef\u8861\u91cf\u7684\u76ee\u6807\uff0c\u4f8b\u5982\u5728 20% \u4e4b\u524d\u589e\u52a0\u7f51\u7ad9\u6d41\u91cf\u3001\u5438\u5f15\u4e00\u5b9a\u6570\u91cf\u7684\u6f5c\u5728\u5ba2\u6237\u6216\u63d0\u9ad8\u8f6c\u5316\u7387\u3002\u8bbe\u7f6e KPI \u6765\u8ddf\u8e2a\u60a8\u7684\u8fdb\u5ea6\uff0c\u4f8b\u5982\u53c2\u4e0e\u7387\u3001\u6f5c\u5728\u5ba2\u6237\u8d28\u91cf\u6216\u6bcf\u6761\u6f5c\u5728\u5ba2\u6237\u7684\u6210\u672c\u3002<br><\/li>\n\n\n\n<li><strong>\u6b65\u9aa43\uff1a\u6839\u636e\u53d7\u4f17\u504f\u597d\u9009\u62e9\u5408\u9002\u7684\u6e20\u9053<\/strong><br>\u8981\u5236\u5b9a\u6210\u529f\u7684 B2B \u591a\u6e20\u9053\u8425\u9500\u7b56\u7565\uff0c\u9009\u62e9\u9002\u5408\u76ee\u6807\u53d7\u4f17\u7684\u6e20\u9053\u81f3\u5173\u91cd\u8981\u3002\u4f7f\u7528\u6570\u636e\u4e86\u89e3\u53d7\u4f17\u6700\u6d3b\u8dc3\u7684\u5730\u65b9\u2014\u2014\u6709\u4e9b\u7ec6\u5206\u5e02\u573a\u53ef\u80fd\u66f4\u559c\u6b22 LinkedIn\uff0c\u800c\u53e6\u4e00\u4e9b\u7ec6\u5206\u5e02\u573a\u5219\u66f4\u559c\u6b22\u7f51\u7edc\u7814\u8ba8\u4f1a\u6216\u7535\u5b50\u90ae\u4ef6\u3002\u9009\u62e9\u6700\u7b26\u5408\u4e70\u5bb6\u89d2\u8272\u7684\u6e20\u9053\u6709\u52a9\u4e8e\u60a8\u5c06\u8d44\u6e90\u96c6\u4e2d\u5728\u6700\u6709\u5f71\u54cd\u529b\u7684\u5730\u65b9\u3002<br><\/li>\n\n\n\n<li><strong>\u6b65\u9aa4 4\uff1a\u521b\u5efa\u4e00\u81f4\u4e14\u76f8\u5173\u7684\u5185\u5bb9<\/strong><br>\u4e3a\u4e86\u6709\u6548\u5730\u5438\u5f15\u6f5c\u5728\u5ba2\u6237\uff0c\u60a8\u9700\u8981\u521b\u5efa\u4e00\u81f4\u3001\u9ad8\u8d28\u91cf\u7684\u5185\u5bb9\uff0c\u4ee5\u5f15\u8d77\u4e0d\u540c\u6e20\u9053\u53d7\u4f17\u7684\u5171\u9e23\u3002\u5236\u5b9a\u5185\u5bb9\u65e5\u5386\u6765\u89c4\u5212\u548c\u534f\u8c03\u5e16\u5b50\u3001\u7535\u5b50\u90ae\u4ef6\u3001\u6587\u7ae0\u548c\u6d3b\u52a8\uff0c\u786e\u4fdd\u60a8\u7684\u4fe1\u606f\u4fdd\u6301\u4e00\u81f4\u5e76\u4e0e\u60a8\u7684\u54c1\u724c\u5f62\u8c61\u4fdd\u6301\u4e00\u81f4\u3002<br><\/li>\n\n\n\n<li><strong>\u6b65\u9aa45\uff1a\u6574\u5408\u8425\u9500\u81ea\u52a8\u5316\u5de5\u5177<\/strong><br>Use automation tools like HubSpot, Marketo, or Mailchimp to manage campaigns, schedule content, nurture leads, and track engagement across channels. Automation helps ensure your campaigns are timely and consistent while enabling scale personalization.<br><\/li>\n\n\n\n<li><strong>\u7b2c 6 \u6b65\uff1a\u534f\u8c03\u8de8\u6e20\u9053\u52aa\u529b<\/strong><br>\u786e\u4fdd\u60a8\u7684\u5e7f\u544a\u7cfb\u5217\u5728\u5404\u4e2a\u6e20\u9053\u4e0a\u534f\u8c03\u4e00\u81f4 \u2014 \u5982\u679c\u60a8\u8981\u63a8\u51fa\u65b0\u4ea7\u54c1\uff0c\u5219\u5e94\u5728\u793e\u4ea4\u5a92\u4f53\u3001\u7535\u5b50\u90ae\u4ef6\u3001\u535a\u5ba2\u6587\u7ae0\u548c\u4ed8\u8d39\u5e7f\u544a\u4e2d\u4e00\u81f4\u5730\u4f20\u8fbe\u4fe1\u606f\u3002\u8de8\u6e20\u9053\u534f\u8c03\u53ef\u786e\u4fdd\u60a8\u7684\u53d7\u4f17\u65e0\u8bba\u5728\u4f55\u5904\u4e0e\u60a8\u7684\u54c1\u724c\u4e92\u52a8\u90fd\u80fd\u6536\u5230\u4e00\u81f4\u7684\u4fe1\u606f\uff0c\u4ece\u800c\u5e2e\u52a9\u52a0\u5f3a\u4ed6\u4eec\u4e0e\u60a8\u7684\u516c\u53f8\u7684\u8054\u7cfb\u3002<br><\/li>\n\n\n\n<li><strong>\u6b65\u9aa4 7\uff1a\u76d1\u63a7\u7ee9\u6548\u5e76\u6536\u96c6\u89c1\u89e3<\/strong><br>\u4f7f\u7528 Google Analytics\u3001\u793e\u4ea4\u5a92\u4f53\u6d1e\u5bdf\u548c\u7535\u5b50\u90ae\u4ef6\u6307\u6807\u7b49\u5206\u6790\u5de5\u5177\u6765\u6536\u96c6\u6709\u5173\u53c2\u4e0e\u5ea6\u3001\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u3001\u8f6c\u5316\u7387\u548c\u5176\u4ed6 KPI \u7684\u6570\u636e\u3002\u8fd9\u4e9b\u6d1e\u5bdf\u53ef\u5e2e\u52a9\u60a8\u4e86\u89e3\u54ea\u4e9b\u6e20\u9053\u6548\u679c\u6700\u4f73\u3001\u54ea\u4e9b\u5185\u5bb9\u6700\u80fd\u5f15\u8d77\u53d7\u4f17\u5171\u9e23\u4ee5\u53ca\u54ea\u4e9b\u5730\u65b9\u9700\u8981\u8c03\u6574\u3002&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u662f\u4ec0\u4e48\u8ba9 SIS International \u6210\u4e3a\u9876\u7ea7 B2B \u591a\u6e20\u9053\u8425\u9500\u7b56\u7565\u516c\u53f8\uff1f<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-470c791d\"><img decoding=\"async\" class=\"gb-image gb-image-470c791d\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2021\/05\/Fintech-38-min-1.jpeg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"Fintech (38)-min (1)\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728 <a href=\"https:\/\/www.linkedin.com\/company\/sisinternationalresearch\/\" target=\"_blank\" rel=\"noopener\">SIS \u56fd\u9645<\/a>\uff0c\u6211\u4eec\u4e86\u89e3\u5236\u5b9a\u6709\u6548\u7684 B2B \u591a\u6e20\u9053\u8425\u9500\u7b56\u7565\u7684\u590d\u6742\u6027\u548c\u6311\u6218\u3002\u51ed\u501f 40 \u591a\u5e74\u7684\u884c\u4e1a\u7ecf\u9a8c\uff0c\u6211\u4eec\u4e0e\u4e00\u4e9b\u5168\u7403\u6700\u5177\u5f71\u54cd\u529b\u7684\u516c\u53f8\u5408\u4f5c\uff0c\u5305\u62ec\u8d22\u5bcc 500 \u5f3a\u4e2d\u7684 70% \u4ee5\u4e0a\uff0c\u63d0\u4f9b\u53ef\u64cd\u4f5c\u7684\u89c1\u89e3\uff0c\u63a8\u52a8\u589e\u957f\u548c\u7ade\u4e89\u4f18\u52bf\u3002\u8fd9\u5c31\u662f SIS International \u6210\u4e3a\u591a\u6e20\u9053\u8425\u9500\u7b56\u7565\u9886\u5bfc\u8005\u7684\u539f\u56e0\u3002<\/p>\n\n\n<p>\n\n\n<\/p>\n<h3 class=\"wp-block-heading\" style=\"padding-left: 40px;\">\u5168\u7403\u5f71\u54cd\u529b\u548c\u4e30\u5bcc\u7684\u4e13\u4e1a\u77e5\u8bc6<\/h3>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p class=\"wp-block-paragraph\" style=\"padding-left: 40px;\">\u6211\u4eec\u7684\u5168\u7403\u5f71\u54cd\u529b\u548c\u5353\u8d8a\u7684 B2B \u5e02\u573a\u4e13\u4e1a\u77e5\u8bc6\u4f7f\u6211\u4eec\u4e0e\u4f17\u4e0d\u540c\u3002SIS International \u5728 135 \u591a\u4e2a\u56fd\u5bb6\u5f00\u5c55\u8fc7\u9879\u76ee\uff0c\u4e3a\u5404\u4e2a\u884c\u4e1a\u7684\u5ba2\u6237\u63d0\u4f9b\u8fc7\u670d\u52a1\uff0c\u56e0\u6b64\u62e5\u6709\u6709\u6548\u9a7e\u9a6d\u4e0d\u540c\u5e02\u573a\u52a8\u6001\u7684\u6d1e\u5bdf\u529b\u3002\u00a0<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<h3 class=\"wp-block-heading\" style=\"padding-left: 40px;\">\u6839\u636e\u60a8\u7684\u9700\u6c42\u91cf\u8eab\u5b9a\u5236\u7684\u7efc\u5408\u89e3\u51b3\u65b9\u6848<\/h3>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p class=\"wp-block-paragraph\" style=\"padding-left: 40px;\">\u5728 <a href=\"https:\/\/twitter.com\/SISIntlResearch\" target=\"_blank\" rel=\"noopener\">SIS<\/a>\uff0c\u6211\u4eec\u63d0\u4f9b\u5e7f\u6cdb\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u6ee1\u8db3 B2B \u589e\u957f\u548c\u8425\u9500\u7684\u5404\u4e2a\u65b9\u9762\uff0c\u786e\u4fdd\u5ba2\u6237\u7684\u6218\u7565\u5168\u9762\u6709\u6548\u3002\u4ece\u54c1\u724c\u54a8\u8be2\u548c\u5ba2\u6237\u6ee1\u610f\u5ea6\u5206\u6790\u5230\u5e02\u573a\u8fdb\u5165\u548c\u9500\u552e\u589e\u957f\u54a8\u8be2\uff0c\u6211\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u6db5\u76d6\u4e86\u4fc3\u6210\u6210\u529f\u7684\u591a\u6e20\u9053\u8425\u9500\u65b9\u6cd5\u7684\u6240\u6709\u5173\u952e\u8981\u7d20\u3002\u00a0<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<h3 class=\"wp-block-heading\" style=\"padding-left: 40px;\">\u62e5\u6709\u4e0e\u8d22\u5bcc 500 \u5f3a\u4f01\u4e1a\u5408\u4f5c\u7684\u6210\u529f\u7ecf\u9a8c<\/h3>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p class=\"wp-block-paragraph\" style=\"padding-left: 40px;\">\u6211\u4eec\u4e0e\u8d85\u8fc7 70% \u7684\u8d22\u5bcc 500 \u5f3a\u516c\u53f8\u5408\u4f5c\u7684\u826f\u597d\u8bb0\u5f55\u5145\u5206\u8bf4\u660e\u4e86\u6211\u4eec\u670d\u52a1\u7684\u8d28\u91cf\u548c\u6709\u6548\u6027\u3002\u6211\u4eec\u5bf9 B2B \u5e02\u573a\u7684\u6df1\u5165\u4e86\u89e3\u4f7f\u6211\u4eec\u80fd\u591f\u5236\u5b9a\u53ef\u5e26\u6765\u53ef\u8861\u91cf\u7ed3\u679c\u7684\u7b56\u7565 - \u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u3001\u63d0\u9ad8\u53c2\u4e0e\u5ea6\u5e76\u63d0\u9ad8\u5404\u79cd\u6e20\u9053\u7684\u8f6c\u5316\u7387\u3002<\/p>\n<h3 class=\"wp-block-post-title\" style=\"padding-left: 40px;\">B2B\u591a\u6e20\u9053\u8425\u9500\u7b56\u7565<\/h3>\n<p class=\"wp-block-post-title\" style=\"padding-left: 40px;\">\u6280\u672f\u5728\u5f53\u4eca\u7684\u8425\u9500\u73af\u5883\u4e2d\u53d1\u6325\u7740\u81f3\u5173\u91cd\u8981\u7684\u4f5c\u7528\uff0c\u6211\u4eec\u5229\u7528\u6700\u65b0\u7684\u521b\u65b0\u6765\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u5ba2\u6237\u591a\u6e20\u9053\u8425\u9500\u7b56\u7565\u7684\u6709\u6548\u6027\u3002\u5728 SIS International\uff0c\u6211\u4eec\u96c6\u6210\u4e86 AI\u3001\u533a\u5757\u94fe\u548c PowerBi \u4eea\u8868\u677f\uff0c\u4ee5\u63d0\u4f9b\u66f4\u6df1\u5165\u7684\u6d1e\u5bdf\u3001\u5b9e\u73b0\u6d41\u7a0b\u81ea\u52a8\u5316\u5e76\u6709\u6548\u5730\u53ef\u89c6\u5316\u6570\u636e\u3002\u00a0<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<h3 class=\"wp-block-heading\" style=\"padding-left: 40px;\">\u7aef\u5230\u7aef\u6218\u7565\u548c\u54a8\u8be2\u652f\u6301<\/h3>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p class=\"wp-block-paragraph\" style=\"padding-left: 40px;\">\u5728 <a href=\"https:\/\/medium.com\/@sisinternational\/sis-international-c17160da8fac\" target=\"_blank\" rel=\"noopener\">SIS<\/a>\uff0c\u6211\u4eec\u4e3a\u5ba2\u6237\u7684\u591a\u6e20\u9053\u8425\u9500\u7b56\u7565\u63d0\u4f9b\u7aef\u5230\u7aef\u652f\u6301\u2014\u2014\u4ece\u521d\u6b65\u7814\u7a76\u548c\u6d1e\u5bdf\u5230\u6267\u884c\u548c\u7ee9\u6548\u76d1\u63a7\u3002\u6211\u4eec\u7684\u6218\u7565\u54a8\u8be2\u548c\u9500\u552e\u589e\u957f\u54a8\u8be2\u670d\u52a1\u53ef\u5e2e\u52a9\u4f01\u4e1a\u786e\u5b9a\u8425\u9500\u76ee\u6807\u3001\u786e\u5b9a\u6700\u6709\u6548\u7684\u6e20\u9053\u5e76\u5b9e\u65bd\u53ef\u53d6\u5f97\u53ef\u8861\u91cf\u6210\u529f\u7684\u6d3b\u52a8\u3002\u00a0<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<h3 class=\"wp-block-heading\" style=\"padding-left: 40px;\">\u7ecf\u9a8c\u4e30\u5bcc\u7684\u56e2\u961f<\/h3>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p class=\"wp-block-paragraph\" style=\"padding-left: 40px;\">\u6211\u4eec\u7684\u56e2\u961f\u7531 150 \u591a\u540d\u5458\u5de5\u548c\u5408\u4f5c\u8005\u7ec4\u6210\uff0c\u6c47\u96c6\u4e86\u8425\u9500\u3001\u7814\u7a76\u3001\u6218\u7565\u548c\u6280\u672f\u65b9\u9762\u7684\u4e13\u5bb6\u3002\u8fd9\u4e9b\u591a\u5143\u5316\u7684\u4e13\u4e1a\u77e5\u8bc6\u786e\u4fdd\u6211\u4eec\u80fd\u591f\u63d0\u4f9b\u5168\u9762\u7684\u591a\u6e20\u9053\u8425\u9500\u89c6\u89d2\uff0c\u5e76\u6839\u636e\u6bcf\u4f4d\u5ba2\u6237\u7684\u9700\u6c42\u91cf\u8eab\u5b9a\u5236\u6211\u4eec\u7684\u65b9\u6cd5\u3002\u00a0<\/p>\n<p>\n\n\n<h2>\u6211\u4eec\u7684\u7ebd\u7ea6\u5de5\u5382\u5730\u5740<\/h2>\n<p><!-- \/wp:post-content --> <!-- wp:html --> <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe> <!-- \/wp:html --> <!-- wp:paragraph --><\/p>\n<h3 class=\"wp-block-heading\">\u7ebd\u7ea6\u5dde\u7ebd\u7ea6\u5e02\u4e1c22\u885711\u53f72\u697c 10010 \u7535\u8bdd\uff1a+1(212) 505-6805<\/h3>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">\u5173\u4e8e SIS \u56fd\u9645<\/span><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/zh\/\"><span style=\"font-weight: 400;\">SIS \u56fd\u9645<\/span><\/a><span style=\"font-weight: 400;\"> \u63d0\u4f9b\u5b9a\u91cf\u3001\u5b9a\u6027\u548c\u6218\u7565\u7814\u7a76\u3002\u6211\u4eec\u63d0\u4f9b\u51b3\u7b56\u6240\u9700\u7684\u6570\u636e\u3001\u5de5\u5177\u3001\u6218\u7565\u3001\u62a5\u544a\u548c\u89c1\u89e3\u3002\u6211\u4eec\u8fd8\u8fdb\u884c\u8bbf\u8c08\u3001\u8c03\u67e5\u3001\u7126\u70b9\u5c0f\u7ec4\u548c\u5176\u4ed6\u5e02\u573a\u7814\u7a76\u65b9\u6cd5\u548c\u9014\u5f84\u3002<\/span><a href=\"https:\/\/www.sisinternational.com\/zh\/%e5%85%b3%e4%ba%8e-sis-%e5%9b%bd%e9%99%85%e7%a0%94%e7%a9%b6\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> \u8054\u7cfb\u6211\u4eec<\/span><\/a><span style=\"font-weight: 400;\"> \u4e3a\u60a8\u7684\u4e0b\u4e00\u4e2a\u5e02\u573a\u7814\u7a76\u9879\u76ee\u63d0\u4f9b\u5e2e\u52a9\u3002<\/span><\/p>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>B2B Multi-Channel Marketing Strategy B2B buyers are no longer confined to a single platform\u2014today&#8217;s decision-makers navigate various channels before making purchasing decisions. A well-crafted B2B multi-channel marketing strategy allows businesses to meet these buyers wherever they are. What is a Multi-Channel Marketing Strategy? A multi-channel marketing strategy involves using multiple platforms to communicate with potential &#8230; <a title=\"B2B\u591a\u6e20\u9053\u8425\u9500\u7b56\u7565\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/zh\/b2b-multi-channel-marketing-strategy\/\" aria-label=\"\u9605\u8bfb B2B Multi-Channel Marketing Strategy\">\u91cc\u65af<\/a><\/p>","protected":false},"author":1,"featured_media":62373,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-54078","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/54078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/comments?post=54078"}],"version-history":[{"count":13,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/54078\/revisions"}],"predecessor-version":[{"id":69812,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/54078\/revisions\/69812"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media\/62373"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media?parent=54078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}