{"id":53896,"date":"2024-10-31T15:02:42","date_gmt":"2024-10-31T19:02:42","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=53896"},"modified":"2025-09-23T23:34:22","modified_gmt":"2025-09-24T03:34:22","slug":"%e9%a1%b6%e7%ba%a7-b2b-%e5%b8%82%e5%9c%ba%e8%90%a5%e9%94%80%e6%88%98%e7%95%a5%e5%85%ac%e5%8f%b8","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/top-b2b-go-to-market-strategy-company\/","title":{"rendered":"\u9876\u7ea7 B2B \u5e02\u573a\u8fdb\u5165\u6218\u7565\u516c\u53f8"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u9876\u7ea7 B2B \u5e02\u573a\u8fdb\u5165\u6218\u7565\u516c\u53f8<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-f606aff0\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-f606aff0\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-28.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"\u6218\u7565\u54a8\u8be2\uff0828\uff09\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-28.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-28-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-28-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-28-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-28-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SIS International \u88ab\u516c\u8ba4\u4e3a\u9876\u7ea7 B2B \u5e02\u573a\u8fdb\u5165\u6218\u7565\u516c\u53f8\u3002\u8be5\u516c\u53f8\u901a\u8fc7\u6218\u7565\u89c4\u5212\u3001\u6df1\u5165\u7684\u5e02\u573a\u6d1e\u5bdf\u529b\u548c\u4e13\u5bb6\u6267\u884c\u529b\uff0c\u5e2e\u52a9\u4f01\u4e1a\u81ea\u4fe1\u5730\u63a8\u51fa\u4ea7\u54c1\u548c\u670d\u52a1\u3002<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u60a8\u7684\u4f01\u4e1a\u5982\u4f55\u6709\u6548\u5730\u5c06\u65b0\u4ea7\u54c1\u6216\u670d\u52a1\u63a8\u5411 B2B \u5e02\u573a\u5e76\u53d6\u5f97\u6700\u5927\u6210\u529f\uff1f\u7cbe\u5fc3\u5236\u5b9a\u7684\u5e02\u573a\u8fdb\u5165\u7b56\u7565\u662f\u83b7\u5f97\u7ade\u4e89\u4f18\u52bf\u3001\u5360\u9886\u5e02\u573a\u4efd\u989d\u548c\u63a8\u52a8\u589e\u957f\u7684\u5173\u952e\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-2028f862 gb-headline-text\"><strong>\u4ec0\u4e48\u662f\u9876\u7ea7 B2B \u5e02\u573a\u8fdb\u5165\u6218\u7565\u516c\u53f8\uff1f<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">B2B \u4e0a\u5e02 (GTM) \u7b56\u7565\u662f\u4e00\u9879\u8be6\u7ec6\u8ba1\u5212\uff0c\u6982\u8ff0\u4e86\u516c\u53f8\u5982\u4f55\u5c06\u5176\u4ea7\u54c1\u6216\u670d\u52a1\u4ea4\u4ed8\u7ed9\u76ee\u6807\u5e02\u573a\u3002\u5b83\u6d89\u53ca\u5b9a\u4e49\u76ee\u6807\u53d7\u4f17\u3001\u5236\u5b9a\u4ef7\u503c\u4e3b\u5f20\u3001\u9009\u62e9\u5206\u9500\u6e20\u9053\u4ee5\u53ca\u8bbe\u8ba1\u8425\u9500\u548c\u9500\u552e\u6d3b\u52a8\u3002\u6210\u529f\u7684 B2B \u4e0a\u5e02\u7b56\u7565\u7684\u4e00\u4e9b\u5173\u952e\u7ec4\u6210\u90e8\u5206\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5e02\u573a\u7ec6\u5206<\/strong>\uff1a\u786e\u5b9a\u6700\u6709\u53ef\u80fd\u4ece\u4ea7\u54c1\u6216\u670d\u52a1\u4e2d\u53d7\u76ca\u7684\u76ee\u6807\u7ec6\u5206\u5e02\u573a\u3002<\/li>\n\n\n\n<li><strong>\u4ef7\u503c\u4e3b\u5f20<\/strong>\uff1a\u5236\u5b9a\u5f15\u4eba\u6ce8\u76ee\u7684\u4ef7\u503c\u4e3b\u5f20\uff0c\u4f20\u8fbe\u4ea7\u54c1\u7684\u72ec\u7279\u4f18\u52bf\u3002<\/li>\n\n\n\n<li><strong>\u6e20\u9053\u7b56\u7565<\/strong>\uff1a\u786e\u5b9a\u6700\u4f73\u5206\u9500\u6e20\u9053\u4ee5\u6709\u6548\u5730\u63a5\u89e6\u76ee\u6807\u53d7\u4f17\u3002<\/li>\n\n\n\n<li><strong>\u9500\u552e\u4fc3\u8fdb<\/strong>\uff1a\u4e3a\u9500\u552e\u56e2\u961f\u63d0\u4f9b\u6240\u9700\u7684\u5de5\u5177\u3001\u5185\u5bb9\u548c\u4fe1\u606f\uff0c\u4ee5\u6709\u6548\u4f20\u8fbe\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u4ef7\u503c\u3002<\/li>\n\n\n\n<li><strong>\u542f\u52a8\u8ba1\u5212<\/strong>\uff1a\u5236\u5b9a\u4ea7\u54c1\u6216\u670d\u52a1\u53d1\u5e03\u7684\u8be6\u7ec6\u8ba1\u5212\uff0c\u5305\u62ec\u65f6\u95f4\u8868\u3001\u8425\u9500\u6d3b\u52a8\u548c\u9500\u552e\u6d3b\u52a8\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>SIS International \u7684 B2B \u5e02\u573a\u8425\u9500\u7b56\u7565<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SIS \u91c7\u7528\u6218\u7565\u6027\u548c\u6570\u636e\u9a71\u52a8\u7684\u65b9\u6cd5\u6765\u5236\u5b9a B2B \u5e02\u573a\u8425\u9500\u7b56\u7565\uff0c\u4e13\u6ce8\u4e8e\u63d0\u4f9b\u53ef\u8861\u91cf\u7684\u6210\u679c\u3002\u6211\u4eec\u7684\u65b9\u6cd5\u5efa\u7acb\u5728\u5e02\u573a\u7814\u7a76\u3001\u521b\u9020\u529b\u548c\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u7684\u89c4\u5212\u4e4b\u4e0a\uff0c\u4ee5\u786e\u4fdd\u6211\u4eec\u7684\u5ba2\u6237\u5b9e\u73b0\u6700\u4f73\u7ed3\u679c\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5e02\u573a\u7814\u7a76\u4e0e\u6d1e\u5bdf<\/strong>: \u6211\u4eec\u5f00\u59cb\u6bcf\u4e00\u4e2a GTM \u6218\u7565\u65f6\u90fd\u4f1a\u6df1\u5165 <a href=\"https:\/\/www.linkedin.com\/pulse\/how-market-research-enables-growth-ruth-stanat-phekf\/\" target=\"_blank\" rel=\"noopener\">\u5e02\u573a\u8c03\u67e5<\/a> \u4e86\u89e3\u76ee\u6807\u53d7\u4f17\u3001\u7ade\u4e89\u548c\u884c\u4e1a\u8d8b\u52bf\u3002\u8fd9\u9879\u7814\u7a76\u4e3a\u6211\u4eec\u7684\u6218\u7565\u63d0\u4f9b\u4e86\u53c2\u8003\uff0c\u5e76\u786e\u4fdd\u6211\u4eec\u7684\u5ba2\u6237\u7684\u4ea7\u54c1\u7b26\u5408\u5e02\u573a\u9700\u6c42\u3002<\/li>\n\n\n\n<li><strong>\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u7684\u6218\u7565<\/strong>\uff1a\u5728 SIS\uff0c\u5ba2\u6237\u662f\u6211\u4eec GTM \u6218\u7565\u7684\u6838\u5fc3\u3002\u4e86\u89e3\u5ba2\u6237\u7684\u75db\u70b9\u548c\u504f\u597d\u4f7f\u6211\u4eec\u80fd\u591f\u5236\u4f5c\u5f15\u8d77\u5171\u9e23\u5e76\u63a8\u52a8\u53c2\u4e0e\u7684\u4fe1\u606f\u3002<\/li>\n\n\n\n<li><strong>\u591a\u6e20\u9053\u65b9\u6cd5<\/strong>\uff1a\u6709\u6548\u7684 GTM \u7b56\u7565\u9700\u8981\u901a\u8fc7\u591a\u79cd\u6e20\u9053\u63a5\u89e6\u6f5c\u5728\u5ba2\u6237\u3002\u6211\u4eec\u7ed3\u5408\u4f7f\u7528\u6570\u5b57\u548c\u4f20\u7edf\u6e20\u9053\uff0c\u4ee5\u786e\u4fdd\u5e7f\u6cdb\u7684\u8986\u76d6\u9762\u548c\u6700\u5927\u9650\u5ea6\u7684\u5f71\u54cd\u529b\u3002<\/li>\n\n\n\n<li><strong>\u9500\u552e\u4e0e\u8425\u9500\u534f\u8c03<\/strong>\uff1a\u534f\u8c03\u9500\u552e\u548c\u8425\u9500\u56e2\u961f\u5bf9\u4e8e GTM \u7684\u6210\u529f\u81f3\u5173\u91cd\u8981\u3002\u6211\u4eec\u4e0e\u4e24\u4e2a\u56e2\u961f\u5408\u4f5c\uff0c\u786e\u4fdd\u4fe1\u606f\u4f20\u9012\u7684\u4e00\u81f4\u6027\u548c\u63a5\u89e6\u6f5c\u5728\u5ba2\u6237\u7684\u7edf\u4e00\u65b9\u6cd5\u3002<\/li>\n\n\n\n<li><strong>\u6301\u7eed\u4f18\u5316<\/strong>\uff1a\u5e02\u573a\u5728\u4e0d\u65ad\u53d1\u5c55\uff0c\u60a8\u7684 GTM \u7b56\u7565\u4e5f\u5e94\u5982\u6b64\u3002SIS International \u6301\u7eed\u76d1\u63a7\u8425\u9500\u6d3b\u52a8\u6548\u679c\u3001\u6536\u96c6\u89c1\u89e3\u5e76\u8c03\u6574\u7b56\u7565\u4ee5\u4f18\u5316\u7ed3\u679c\u5e76\u6700\u5927\u5316\u6295\u8d44\u56de\u62a5\u7387\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4e3a\u4ec0\u4e48\u9009\u62e9 SIS International \u4f5c\u4e3a\u60a8\u7684\u9876\u7ea7 B2B \u5e02\u573a\u6218\u7565\u516c\u53f8\uff1f<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e3a\u60a8\u7684\u5e02\u573a\u8425\u9500\u6218\u7565\u9009\u62e9\u5408\u9002\u7684\u5408\u4f5c\u4f19\u4f34\u5bf9\u4e8e\u5b9e\u73b0\u60a8\u7684\u4e1a\u52a1\u76ee\u6807\u81f3\u5173\u91cd\u8981\u3002\u4ee5\u4e0b\u662f SIS International \u88ab\u89c6\u4e3a\u9876\u7ea7 B2B \u5e02\u573a\u8425\u9500\u6218\u7565\u516c\u53f8\u7684\u4e00\u4e9b\u539f\u56e0\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6210\u529f\u6848\u4f8b<\/strong>: <a href=\"https:\/\/www.linkedin.com\/company\/sisinternationalresearch\/\" target=\"_blank\" rel=\"noopener\">SIS \u56fd\u9645<\/a> \u5728\u4e3a\u5404\u884c\u5404\u4e1a\u7684 B2B \u5ba2\u6237\u63d0\u4f9b\u6210\u529f\u7684 GTM \u6218\u7565\u65b9\u9762\u62e5\u6709\u826f\u597d\u7684\u4e1a\u7ee9\u8bb0\u5f55\u3002\u6211\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u7ecf\u9a8c\u4f7f\u6211\u4eec\u80fd\u591f\u5236\u5b9a\u6709\u6548\u7684\u6218\u7565\uff0c\u4ece\u800c\u53d6\u5f97\u5e02\u573a\u6210\u529f\u3002<\/li>\n\n\n\n<li><strong>\u4e13\u5bb6\u56e2\u961f<\/strong>\uff1a\u6211\u4eec\u7684 GTM \u4e13\u5bb6\u56e2\u961f\u4e86\u89e3 B2B \u5e02\u573a\u7684\u590d\u6742\u6027\u3002\u6211\u4eec\u4e0e\u5ba2\u6237\u5bc6\u5207\u5408\u4f5c\uff0c\u5236\u5b9a\u91cf\u8eab\u5b9a\u5236\u7684 GTM \u7b56\u7565\uff0c\u4ee5\u6ee1\u8db3\u4ed6\u4eec\u7684\u72ec\u7279\u9700\u6c42\u5e76\u5e26\u6765\u6709\u610f\u4e49\u7684\u7ed3\u679c\u3002<\/li>\n\n\n\n<li><strong>\u521b\u65b0\u7b56\u7565<\/strong>: \u5728 SIS International\uff0c\u6211\u4eec\u59cb\u7ec8\u8d70\u5728 GTM \u6218\u7565\u7684\u6700\u65b0\u8d8b\u52bf\u548c\u6280\u672f\u7684\u524d\u6cbf\u3002\u6211\u4eec\u7684\u521b\u65b0\u65b9\u6cd5\u786e\u4fdd\u6211\u4eec\u7684\u5ba2\u6237\u8131\u9896\u800c\u51fa\u5e76\u6709\u6548\u5730\u63a5\u89e6\u5230\u4ed6\u4eec\u7684\u76ee\u6807\u53d7\u4f17\u3002<\/li>\n\n\n\n<li><strong>\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u7684\u65b9\u6cd5<\/strong>\uff1a\u6211\u4eec\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u7684\u65b9\u6cd5\u610f\u5473\u7740\u6211\u4eec\u4f1a\u82b1\u65f6\u95f4\u4e86\u89e3\u5ba2\u6237\u7684\u76ee\u6807\u3001\u6311\u6218\u548c\u9700\u6c42\uff0c\u4ece\u800c\u4f7f\u6211\u4eec\u80fd\u591f\u63d0\u4f9b\u8d85\u51fa\u9884\u671f\u7684 GTM \u6218\u7565\u3002<\/li>\n\n\n\n<li><strong>\u6570\u636e\u9a71\u52a8\u7684\u89c1\u89e3<\/strong>\uff1a\u6211\u4eec\u7684 GTM \u7b56\u7565\u65b9\u6cd5\u4ee5\u6570\u636e\u4e3a\u6839\u57fa\u3002\u6211\u4eec\u4f7f\u7528\u6570\u636e\u9a71\u52a8\u7684\u6d1e\u5bdf\u529b\u6765\u6307\u5bfc\u6211\u4eec\u7684\u7b56\u7565\u3001\u4f18\u5316\u6d3b\u52a8\u5e76\u63d0\u4f9b\u53ef\u8861\u91cf\u7684\u7ed3\u679c\uff0c\u5e2e\u52a9\u6211\u4eec\u7684\u5ba2\u6237\u5b9e\u73b0\u5176\u4e1a\u52a1\u76ee\u6807\u3002<\/li>\n\n\n\n<li><\/li>\n<\/ul>\n\n\n\n<figure class=\"gb-block-image gb-block-image-b63dbb20\"><img decoding=\"async\" class=\"gb-image gb-image-b63dbb20\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2015\/01\/Automotive-Market-Entry-Strategy.jpg\" alt=\"\u6c7d\u8f66\u5e02\u573a\u8fdb\u5165\u7b56\u7565\" title=\"\u6c7d\u8f66\u5e02\u573a\u8fdb\u5165\u7b56\u7565\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>B2B \u5e02\u573a\u8fdb\u5165\u6218\u7565\u7684\u65b0\u5174\u8d8b\u52bf<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">B2B \u5e02\u573a\u8425\u9500\u7b56\u7565\u7684\u683c\u5c40\u5728\u4e0d\u65ad\u53d1\u5c55\uff0c\u4fdd\u6301\u9886\u5148\u4e8e\u65b0\u5174\u8d8b\u52bf\u5bf9\u4e8e\u6210\u529f\u81f3\u5173\u91cd\u8981\u3002\u5851\u9020\u8be5\u884c\u4e1a\u7684\u4e00\u4e9b\u5173\u952e\u8d8b\u52bf\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\uff08ABM\uff09<\/strong>\uff1aABM \u662f GTM \u7b56\u7565\u4e2d\u7684\u4e00\u79cd\u5f3a\u5927\u65b9\u6cd5\uff0c\u4e13\u6ce8\u4e8e\u4e3a\u9ad8\u4ef7\u503c\u8d26\u6237\u521b\u9020\u4e2a\u6027\u5316\u7684\u4f53\u9a8c\u3002<\/li>\n\n\n\n<li><strong>\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u5e02\u573a\u6d1e\u5bdf<\/strong>\uff1a\u4eba\u5de5\u667a\u80fd\u901a\u8fc7\u63d0\u4f9b\u9884\u6d4b\u89c1\u89e3\u3001\u4f18\u5316\u5b9a\u4f4d\u548c\u63d0\u9ad8\u4e2a\u6027\u5316\uff0c\u5728 GTM \u6218\u7565\u4e2d\u53d1\u6325\u7740\u8d8a\u6765\u8d8a\u91cd\u8981\u7684\u4f5c\u7528\u3002<\/li>\n\n\n\n<li><strong>\u6570\u5b57\u5316\u8f6c\u578b<\/strong>\uff1a\u6570\u5b57\u6e20\u9053\u5728 GTM \u6218\u7565\u4e2d\u53d8\u5f97\u8d8a\u6765\u8d8a\u91cd\u8981\uff0c\u4eba\u4eec\u8d8a\u6765\u8d8a\u91cd\u89c6\u91c7\u7528\u6570\u5b57\u4f18\u5148\u7684\u65b9\u6cd5\u6765\u63a5\u89e6\u548c\u5438\u5f15\u76ee\u6807\u53d7\u4f17\u3002<\/li>\n\n\n\n<li><strong>\u5ba2\u6237\u4f53\u9a8c (CX)<\/strong>\uff1a\u4e13\u6ce8\u4e8e\u63d0\u4f9b\u5353\u8d8a\u7684\u5ba2\u6237\u4f53\u9a8c\u6b63\u6210\u4e3a GTM \u6218\u7565\u7684\u5173\u952e\u5dee\u5f02\u5316\u56e0\u7d20\u3002\u4e86\u89e3\u548c\u6539\u5584\u5ba2\u6237\u65c5\u7a0b\u5bf9\u4e8e\u6210\u529f\u81f3\u5173\u91cd\u8981\u3002<\/li>\n\n\n\n<li><strong>\u5185\u5bb9\u4e2a\u6027\u5316<\/strong>\uff1a\u4e2a\u6027\u5316\u5185\u5bb9\u4ee5\u6ee1\u8db3\u76ee\u6807\u53d7\u4f17\u7684\u7279\u5b9a\u9700\u6c42\u548c\u504f\u597d\u5728 GTM \u7b56\u7565\u4e2d\u53d8\u5f97\u8d8a\u6765\u8d8a\u91cd\u8981\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>SIS International \u4e3a\u4f55\u80fd\u6210\u4e3a\u9876\u7ea7\u5e02\u573a\u8fdb\u5165\u6218\u7565\u516c\u53f8\uff1f<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SIS International \u7684\u5e02\u573a\u8425\u9500\u7b56\u7565\u72ec\u7279\u4e14\u9ad8\u6548\u3002\u4ee5\u4e0b\u662f\u6211\u4eec\u4e0e\u5176\u4ed6 GTM \u516c\u53f8\u4e0d\u540c\u7684\u4e00\u4e9b\u56e0\u7d20\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5168\u9762\u7684\u5e02\u573a\u7814\u7a76<\/strong>\uff1a\u4e0e\u4f9d\u8d56\u5047\u8bbe\u7684\u516c\u53f8\u4e0d\u540c\uff0cSIS International \u7684\u6bcf\u9879 GTM \u7b56\u7565\u90fd\u4ee5\u6df1\u5165\u7684\u5e02\u573a\u7814\u7a76\u4e3a\u57fa\u7840\uff0c\u4e3a\u51b3\u7b56\u63d0\u4f9b\u4e86\u575a\u5b9e\u7684\u57fa\u7840\u3002<\/li>\n\n\n\n<li><strong>\u884c\u4e1a\u4e13\u4e1a\u77e5\u8bc6<\/strong>\uff1a\u6211\u4eec\u7684\u7ecf\u9a8c\u6db5\u76d6\u5404\u4e2a\u884c\u4e1a\uff0c\u8fd9\u4f7f\u6211\u4eec\u80fd\u591f\u5236\u5b9a\u51fa\u4e0e\u7279\u5b9a\u7ec6\u5206\u5e02\u573a\u4ea7\u751f\u5171\u9e23\u7684\u5b9a\u5236 GTM \u6218\u7565\u3002<\/li>\n\n\n\n<li><strong>\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u7684\u89c4\u5212<\/strong>\uff1a\u6211\u4eec\u5c06\u5ba2\u6237\u7f6e\u4e8e GTM \u6218\u7565\u7684\u6838\u5fc3\u4f4d\u7f6e\u3002\u4e86\u89e3\u5ba2\u6237\u7684\u9700\u6c42\u548c\u75db\u70b9\u53ef\u4ee5\u521b\u5efa\u5f15\u8d77\u5171\u9e23\u5e76\u63a8\u52a8\u53c2\u4e0e\u7684\u4fe1\u606f\u3002<\/li>\n\n\n\n<li><strong>\u654f\u6377\u6027\u548c\u9002\u5e94\u6027<\/strong>\uff1aB2B \u683c\u5c40\u4e0d\u65ad\u53d8\u5316\uff0c\u6211\u4eec\u4e3a\u81ea\u5df1\u80fd\u591f\u5feb\u901f\u9002\u5e94\u65b0\u8d8b\u52bf\u548c\u65b0\u6311\u6218\u800c\u611f\u5230\u81ea\u8c6a\uff0c\u786e\u4fdd\u6211\u4eec\u7684\u5ba2\u6237\u4fdd\u6301\u7ade\u4e89\u529b\u3002<\/li>\n\n\n\n<li><strong>\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb<\/strong>\uff1a\u6211\u4eec\u5c06\u5ba2\u6237\u89c6\u4e3a\u5408\u4f5c\u4f19\u4f34\uff0c\u4e0e\u4ed6\u4eec\u5bc6\u5207\u5408\u4f5c\uff0c\u5236\u5b9a\u7b26\u5408\u5176\u4e1a\u52a1\u76ee\u6807\u5e76\u63d0\u4f9b\u53ef\u8861\u91cf\u6210\u679c\u7684 GTM \u6218\u7565\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>B2B \u5e02\u573a\u8fdb\u5165\u6218\u7565\u4e2d\u7684\u6280\u672f\u548c\u5de5\u5177<\/strong><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-006d65ce\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-006d65ce\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-31.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"\u6218\u7565\u54a8\u8be2\uff0831\uff09\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-31.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-31-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-31-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-31-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-31-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<figure class=\"gb-block-image gb-block-image-182d3d2b\"><img decoding=\"async\" class=\"gb-image gb-image-182d3d2b\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2021\/11\/iStock-1267194556-scaled.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"\u4fdd\u6301\u8054\u7cfb\u3002\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9876\u7ea7 B2B \u5e02\u573a\u8fdb\u5165\u6218\u7565\u516c\u53f8\u5229\u7528\u5404\u79cd\u5148\u8fdb\u5de5\u5177\u6765\u652f\u6301\u5e02\u573a\u8fdb\u5165\u3001\u4f18\u5316\u5b9a\u4f4d\u5e76\u9002\u5e94\u5b9e\u65f6\u6570\u636e\u3002\u8fd9\u4e9b\u6280\u672f\u63d0\u4f9b\u5173\u952e\u89c1\u89e3\u5e76\u81ea\u52a8\u5316\u57fa\u672c\u6d41\u7a0b\uff0c\u4f7f\u516c\u53f8\u80fd\u591f\u6218\u7565\u6027\u5730\u5b9a\u4f4d\u81ea\u5df1\u5e76\u5feb\u901f\u5360\u9886\u5e02\u573a\u4efd\u989d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5e02\u573a\u548c\u5ba2\u6237\u6d1e\u5bdf\u7684\u6570\u636e\u5206\u6790<\/strong><strong><br><\/strong><strong><br><\/strong>Google Analytics\u3001Tableau \u548c PowerBI \u7b49\u6570\u636e\u5206\u6790\u5de5\u5177\u5bf9\u4e8e\u4e86\u89e3\u5e02\u573a\u683c\u5c40\u548c\u5ba2\u6237\u504f\u597d\u81f3\u5173\u91cd\u8981\u3002\u5bf9\u4e8e\u9876\u7ea7 B2B \u5e02\u573a\u8fdb\u5165\u6218\u7565\u516c\u53f8\u800c\u8a00\uff0c\u8fd9\u4e9b\u5de5\u5177\u53ef\u4ee5\u63ed\u793a\u5ba2\u6237\u884c\u4e3a\u3001\u7ade\u4e89\u52a8\u6001\u548c\u9700\u6c42\u8d8b\u52bf\u7684\u6a21\u5f0f\uff0c\u4ece\u800c\u505a\u51fa\u66f4\u660e\u667a\u7684\u51b3\u7b56\u3002\u6570\u636e\u9a71\u52a8\u7684\u6d1e\u5bdf\u529b\u53ef\u5e2e\u52a9\u516c\u53f8\u786e\u5b9a\u7406\u60f3\u7684\u76ee\u6807\u5e02\u573a\u5e76\u5236\u5b9a\u5f15\u8d77\u6f5c\u5728\u5ba2\u6237\u5171\u9e23\u7684\u6218\u7565\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u7528\u4e8e\u589e\u5f3a\u6f5c\u5728\u5ba2\u6237\u7ba1\u7406\u548c\u7ec6\u5206\u7684 CRM \u7cfb\u7edf<\/strong><strong><br><\/strong><strong><br><\/strong>\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406 (CRM) \u7cfb\u7edf\uff08\u4f8b\u5982 Salesforce \u548c HubSpot\uff09\u5bf9\u4e8e\u7ba1\u7406\u5ba2\u6237\u5173\u7cfb\u3001\u8ddf\u8e2a\u6f5c\u5728\u5ba2\u6237\u548c\u7ef4\u62a4\u6709\u5e8f\u7684\u9500\u552e\u6e20\u9053\u81f3\u5173\u91cd\u8981\u3002\u9876\u7ea7 B2B \u4e0a\u5e02\u6218\u7565\u516c\u53f8\u5229\u7528 CRM \u7ec6\u5206\u53d7\u4f17\u3001\u4e2a\u6027\u5316\u63a8\u5e7f\uff0c\u5e76\u5728\u4e70\u5bb6\u7684\u6574\u4e2a\u65c5\u7a0b\u4e2d\u57f9\u517b\u6f5c\u5728\u5ba2\u6237\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u7528\u4e8e\u6709\u9488\u5bf9\u6027\u53c2\u4e0e\u7684\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500 (ABM) \u5de5\u5177<\/strong><strong><br><\/strong><strong><br><\/strong>\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500 (ABM) \u5e73\u53f0\uff08\u4f8b\u5982 Demandbase \u548c 6sense\uff09\u53ef\u5b9e\u73b0\u9488\u5bf9\u9ad8\u4ef7\u503c\u8d26\u6237\u7684\u9ad8\u5ea6\u4e2a\u6027\u5316\u5b9a\u4f4d\u3002ABM \u5728 B2B \u4e0a\u5e02\u7b56\u7565\u4e2d\u7279\u522b\u6709\u6548\uff0c\u56e0\u4e3a\u5b83\u5141\u8bb8\u516c\u53f8\u5c06\u7cbe\u529b\u96c6\u4e2d\u5728\u4e0e\u5176\u4ea7\u54c1\u6216\u670d\u52a1\u4ea7\u54c1\u76f8\u7b26\u7684\u7279\u5b9a\u3001\u9ad8\u5f71\u54cd\u529b\u8d26\u6237\u4e0a\u3002\u9876\u7ea7 B2B \u4e0a\u5e02\u7b56\u7565\u516c\u53f8\u4f7f\u7528 ABM \u5de5\u5177\u6765\u521b\u5efa\u6709\u9488\u5bf9\u6027\u7684\u6d3b\u52a8\uff0c\u786e\u4fdd\u4e3a\u6bcf\u4e2a\u8d26\u6237\u91cf\u8eab\u5b9a\u5236\u5e76\u4ea7\u751f\u5f71\u54cd\u529b\u7684\u6d88\u606f\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u7684\u793e\u4ea4\u5a92\u4f53\u548c\u5185\u5bb9\u7ba1\u7406\u5de5\u5177<\/strong><strong><br><\/strong><strong><br><\/strong>Hootsuite \u548c Buffer \u7b49\u793e\u4ea4\u5a92\u4f53\u7ba1\u7406\u548c\u5185\u5bb9\u5de5\u5177\u5bf9\u4e8e\u5728\u6570\u5b57\u5e73\u53f0\u4e0a\u5efa\u7acb\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u5438\u5f15\u6f5c\u5728\u5ba2\u6237\u81f3\u5173\u91cd\u8981\u3002\u5bf9\u4e8e\u9876\u7ea7 B2B \u4e0a\u5e02\u6218\u7565\u516c\u53f8\u800c\u8a00\uff0c\u8fd9\u4e9b\u5de5\u5177\u652f\u6301\u5185\u5bb9\u5206\u53d1\u3001\u8ddf\u8e2a\u53c2\u4e0e\u5ea6\u6307\u6807\u548c\u76d1\u63a7\u54c1\u724c\u60c5\u7eea\u3002\u6709\u6548\u7684\u793e\u4ea4\u5a92\u4f53\u5b58\u5728\u548c\u5185\u5bb9\u5206\u53d1\u4f7f\u516c\u53f8\u80fd\u591f\u5c3d\u65e9\u5f15\u8d77\u5174\u8da3\u3001\u5438\u5f15\u6f5c\u5728\u5ba2\u6237\u5e76\u5728\u8fdb\u5165\u5e02\u573a\u65f6\u4fdd\u6301\u77e5\u540d\u5ea6\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u662f\u4ec0\u4e48\u8ba9 SIS International \u6210\u4e3a B2B \u5e02\u573a\u8fdb\u5165\u6218\u7565\u6700\u5b9e\u60e0\u7684\u516c\u53f8\uff1f<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SIS International \u662f\u4e00\u5bb6\u9876\u7ea7 B2B \u5e02\u573a\u8425\u9500\u6218\u7565\u516c\u53f8\uff0c\u4e5f\u662f\u5bfb\u6c42\u6709\u6548 GTM \u89e3\u51b3\u65b9\u6848\u7684\u4f01\u4e1a\u6700\u5b9e\u60e0\u7684\u9009\u62e9\u4e4b\u4e00\u3002\u4ee5\u4e0b\u662f SIS International \u6210\u4e3a B2B GTM \u6218\u7565\u6700\u5b9e\u60e0\u516c\u53f8\u7684\u539f\u56e0\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6210\u672c\u6548\u76ca\u7b56\u7565<\/strong>\uff1a\u6211\u4eec\u7684 GTM \u89e3\u51b3\u65b9\u6848\u65e8\u5728\u4ee5\u6700\u4f4e\u7684\u6210\u672c\u63d0\u4f9b\u6700\u5927\u7684\u4ef7\u503c\u3002\u6211\u4eec\u4f18\u5316\u6295\u8d44\u56de\u62a5\u7387\u7b56\u7565\uff0c\u786e\u4fdd\u5ba2\u6237\u4ee5\u5b9e\u60e0\u7684\u4ef7\u683c\u83b7\u5f97\u9ad8\u8d28\u91cf\u7684\u7ed3\u679c\u3002<\/li>\n\n\n\n<li><strong>\u7075\u6d3b\u7684\u5b9a\u4ef7\u5957\u9910<\/strong>\uff1a\u6211\u4eec\u63d0\u4f9b\u7075\u6d3b\u7684\u5b9a\u4ef7\u65b9\u6848\uff0c\u4ee5\u6ee1\u8db3\u5ba2\u6237\u7684\u72ec\u7279\u9700\u6c42\u548c\u9884\u7b97\u9650\u5236\u3002\u8fd9\u4f7f\u5404\u79cd\u89c4\u6a21\u7684\u4f01\u4e1a\u90fd\u80fd\u8f7b\u677e\u83b7\u5f97\u4e13\u4e1a\u7684 GTM \u670d\u52a1\u3002<\/li>\n\n\n\n<li><strong>\u53ef\u6269\u5c55\u7684\u5e7f\u544a\u6d3b\u52a8<\/strong>: <a href=\"https:\/\/twitter.com\/SISIntlResearch\" target=\"_blank\" rel=\"noopener\">SIS<\/a> International \u7684 GTM \u7b56\u7565\u5177\u6709\u53ef\u6269\u5c55\u6027\uff0c\u5141\u8bb8\u4f01\u4e1a\u4ee5\u9002\u5408\u5176\u9700\u6c42\u7684\u9884\u7b97\u5f00\u59cb\uff0c\u5e76\u968f\u7740\u4e1a\u52a1\u7684\u589e\u957f\u800c\u6269\u5927\u89c4\u6a21\u3002\u8fd9\u79cd\u65b9\u6cd5\u786e\u4fdd\u5ba2\u6237\u53ef\u4ee5\u5728\u770b\u5230\u6210\u679c\u540e\u9010\u6b65\u589e\u52a0\u5bf9 GTM \u5de5\u4f5c\u7684\u6295\u8d44\u3002<\/li>\n\n\n\n<li><strong>\u9ad8\u6548\u8d44\u6e90\u914d\u7f6e<\/strong>\uff1a\u901a\u8fc7\u5229\u7528\u5148\u8fdb\u7684\u5de5\u5177\u548c\u6570\u636e\u9a71\u52a8\u7684\u6d1e\u5bdf\u529b\uff0c\u6211\u4eec\u6700\u5927\u9650\u5ea6\u5730\u51cf\u5c11\u6548\u7387\u4f4e\u4e0b\uff0c\u6700\u5927\u9650\u5ea6\u5730\u53d1\u6325\u6bcf\u4e2a\u6d3b\u52a8\u7684\u5f71\u54cd\u529b\uff0c\u4f7f\u6211\u4eec\u7684\u5ba2\u6237\u5728\u4e0d\u8d85\u51fa\u9884\u7b97\u7684\u60c5\u51b5\u4e0b\u83b7\u5f97\u66f4\u591a\u6210\u679c\u3002<\/li>\n\n\n\n<li><strong>\u4ef7\u503c\u9a71\u52a8\u7684\u7ed3\u679c<\/strong>\uff1a\u6211\u4eec\u63d0\u4f9b\u4ee5\u4ef7\u503c\u4e3a\u5bfc\u5411\u7684\u6210\u679c\uff0c\u76f4\u63a5\u4fc3\u8fdb\u5ba2\u6237\u7684\u589e\u957f\u3002\u6211\u4eec\u4f18\u5148\u8003\u8651\u63d0\u4f9b\u5207\u5b9e\u4e1a\u52a1\u6210\u679c\u7684\u6218\u7565\uff0c\u786e\u4fdd\u5728 GTM \u4e0a\u82b1\u8d39\u7684\u6bcf\u4e00\u7f8e\u5143\u90fd\u80fd\u5e26\u6765\u4e30\u539a\u7684\u6295\u8d44\u56de\u62a5\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5173\u4e8e SIS \u56fd\u9645<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.sisinternational.com\/zh\/\">SIS \u56fd\u9645<\/a> \u63d0\u4f9b\u5b9a\u91cf\u3001\u5b9a\u6027\u548c\u6218\u7565\u7814\u7a76\u3002\u6211\u4eec\u63d0\u4f9b\u51b3\u7b56\u6240\u9700\u7684\u6570\u636e\u3001\u5de5\u5177\u3001\u6218\u7565\u3001\u62a5\u544a\u548c\u89c1\u89e3\u3002\u6211\u4eec\u8fd8\u8fdb\u884c\u8bbf\u8c08\u3001\u8c03\u67e5\u3001\u7126\u70b9\u5c0f\u7ec4\u548c\u5176\u4ed6\u5e02\u573a\u7814\u7a76\u65b9\u6cd5\u548c\u9014\u5f84\u3002<a href=\"https:\/\/www.sisinternational.com\/zh\/%e5%85%b3%e4%ba%8e-sis-%e5%9b%bd%e9%99%85%e7%a0%94%e7%a9%b6\/contact-sis-international-market-research\/\"> \u8054\u7cfb\u6211\u4eec<\/a> \u4e3a\u60a8\u7684\u4e0b\u4e00\u4e2a\u5e02\u573a\u7814\u7a76\u9879\u76ee\u63d0\u4f9b\u5e2e\u52a9\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Top B2B Go To Market Strategy Company SIS International is recognized as a top B2B Go-To-Market Strategy Company. It helps businesses confidently launch products and services, backed by strategic planning, deep market insights, and expert execution. How can your business effectively introduce new products or services to the B2B marketplace and maximize success? A well-crafted &#8230; <a title=\"\u9876\u7ea7 B2B \u5e02\u573a\u8fdb\u5165\u6218\u7565\u516c\u53f8\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/zh\/top-b2b-go-to-market-strategy-company\/\" aria-label=\"\u9605\u8bfb Top B2B Go To Market Strategy Company\">\u91cc\u65af<\/a><\/p>","protected":false},"author":1,"featured_media":62562,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-53896","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/53896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/comments?post=53896"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/53896\/revisions"}],"predecessor-version":[{"id":69981,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/53896\/revisions\/69981"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media\/62562"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media?parent=53896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}