{"id":53729,"date":"2024-10-11T23:29:33","date_gmt":"2024-10-12T03:29:33","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=53729"},"modified":"2026-03-13T01:22:37","modified_gmt":"2026-03-13T05:22:37","slug":"%e4%b8%ad%e5%bf%83%e4%bd%8d%e7%bd%ae%e6%b5%8b%e8%af%95%e4%b8%8e%e7%84%a6%e7%82%b9%e5%b0%8f%e7%bb%84","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/central-location-tests-clt-page\/%e4%b8%ad%e5%bf%83%e4%bd%8d%e7%bd%ae%e6%b5%8b%e8%af%95%e4%b8%8e%e7%84%a6%e7%82%b9%e5%b0%8f%e7%bb%84\/","title":{"rendered":"\u4e2d\u5fc3\u4f4d\u7f6e\u6d4b\u8bd5\u4e0e\u7126\u70b9\u5c0f\u7ec4"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u4e2d\u5fc3\u4f4d\u7f6e\u6d4b\u8bd5\u4e0e\u7126\u70b9\u5c0f\u7ec4<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-5142217d\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-5142217d\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-taste-testing-3.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"Food taste testing (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-taste-testing-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-taste-testing-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-taste-testing-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-taste-testing-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-taste-testing-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u96c6\u4e2d\u4f4d\u7f6e\u6d4b\u8bd5\u662f\u53d7\u63a7\u4ea7\u54c1\u6d4b\u8bd5\u7684\u7406\u60f3\u9009\u62e9\uff0c\u800c\u7126\u70b9\u5c0f\u7ec4\u5219\u64c5\u957f\u901a\u8fc7\u8ba8\u8bba\u53d1\u73b0\u6df1\u5165\u7684\u5b9a\u6027\u53cd\u9988\u3002\u4e86\u89e3\u5dee\u5f02\u53ef\u4ee5\u5e2e\u52a9\u4f01\u4e1a\u9009\u62e9\u6b63\u786e\u7684\u65b9\u6cd5\u6765\u6536\u96c6\u6700\u76f8\u5173\u7684\u6d88\u8d39\u8005\u89c1\u89e3\u3002<\/h3>\n\n\n\n<p>\u5e02\u573a\u7814\u7a76\u5bf9\u4e8e\u4e86\u89e3\u6d88\u8d39\u8005\u504f\u597d\u81f3\u5173\u91cd\u8981\uff0c\u800c\u8be5\u9886\u57df\u5e7f\u6cdb\u4f7f\u7528\u7684\u4e24\u79cd\u65b9\u6cd5\u662f\u4e2d\u5fc3\u4f4d\u7f6e\u6d4b\u8bd5\u548c\u7126\u70b9\u5c0f\u7ec4\u3002\u8fd9\u4e24\u79cd\u65b9\u6cd5\u90fd\u5177\u6709\u72ec\u7279\u7684\u4f18\u52bf\u548c\u89c1\u89e3\uff0c\u53ef\u5e2e\u52a9\u4f01\u4e1a\u5fae\u8c03\u5176\u4ea7\u54c1\u3001\u8425\u9500\u7b56\u7565\u548c\u6574\u4f53\u6d88\u8d39\u8005\u53c2\u4e0e\u5ea6\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-1f28aba3 gb-headline-text\">\u4e2d\u5fc3\u4f4d\u7f6e\u6d4b\u8bd5\u4e0e\u7126\u70b9\u5c0f\u7ec4<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u4ec0\u4e48\u662f\u4e2d\u592e\u4f4d\u7f6e\u6d4b\u8bd5\uff1f<\/h3>\n\n\n\n<p><strong><a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e7%ba%bd%e7%ba%a6%e5%b8%82%e4%b8%ad%e5%bf%83%e4%bd%8d%e7%bd%ae%e6%b5%8b%e8%af%95\/\" title=\"\u7ebd\u7ea6\u5e02\u4e2d\u5fc3\u4f4d\u7f6e\u6d4b\u8bd5\uff1a\u4ea7\u54c1\u6d4b\u8bd5\u7684\u597d\u5904\"  data-wpil-monitor-id=\"1597\">\u4e2d\u5fc3\u4f4d\u7f6e\u6d4b\u8bd5<\/a><\/strong> \uff08CLT\uff09\u662f\u4e00\u79cd\u53d7\u63a7\u7814\u7a76\u65b9\u6cd5\uff0c\u53c2\u4e0e\u8005\u88ab\u9080\u8bf7\u5230\u7279\u5b9a\u5730\u70b9\uff0c\u5728\u6807\u51c6\u5316\u6761\u4ef6\u4e0b\u8bc4\u4f30\u4ea7\u54c1\u6216\u670d\u52a1\u3002\u901a\u5e38\uff0cCLT 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href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e4%b8%93%e9%97%a8%e5%b0%8f%e7%bb%84\/%e7%ba%bd%e7%ba%a6%e7%84%a6%e7%82%b9%e5%b0%8f%e7%bb%84%e8%ae%be%e6%96%bd\/\"><strong>\u4e13\u95e8\u5c0f\u7ec4<\/strong><\/a> 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class=\"wp-block-heading\">\u4f46\u662f\u2026\u2026\u4e2d\u592e\u4f4d\u7f6e\u6d4b\u8bd5\u548c\u7126\u70b9\u5c0f\u7ec4\u4e4b\u95f4\u7684\u4e3b\u8981\u533a\u522b\u662f\u4ec0\u4e48\uff1f<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-15e32d98\"><img decoding=\"async\" class=\"gb-image gb-image-15e32d98\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2015\/06\/focus-groups.jpg\" alt=\"\u4e13\u95e8\u5c0f\u7ec4\" title=\"\u4e13\u95e8\u5c0f\u7ec4\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u867d\u7136\u4e2d\u5fc3\u4f4d\u7f6e\u6d4b\u8bd5\u548c\u7126\u70b9\u5c0f\u7ec4\u662f\u6536\u96c6\u6d88\u8d39\u8005\u6d1e\u5bdf\u7684\u91cd\u8981\u5de5\u5177\uff0c\u4f46\u5b83\u4eec\u7684\u65b9\u6cd5\u548c\u4ea7\u751f\u7684\u6570\u636e\u7c7b\u578b\u5b58\u5728\u5f88\u5927\u5dee\u5f02\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u65b9\u6cd5<\/strong>\uff1a\u4e2d\u5fc3\u4f4d\u7f6e\u6d4b\u8bd5\u4fa7\u91cd\u4e8e\u7ed3\u6784\u5316\u3001\u5b9a\u91cf\u6570\u636e\u6536\u96c6\u3002\u53c2\u4e0e\u8005\u901a\u8fc7\u8c03\u67e5\u6216\u8bc4\u7ea7\u5728\u53d7\u63a7\u6761\u4ef6\u4e0b\u5355\u72ec\u8bc4\u4f30\u4ea7\u54c1\u6216\u670d\u52a1\u3002\u76f8\u6bd4\u4e4b\u4e0b\uff0c\u7126\u70b9\u5c0f\u7ec4\u4f9d\u9760\u5b9a\u6027\u6570\u636e\uff0c\u901a\u8fc7\u5f00\u653e\u5f0f\u8ba8\u8bba\u6765\u63a2\u7d22\u6d88\u8d39\u8005\u7684\u6001\u5ea6\u3001\u52a8\u673a\u548c\u60c5\u7eea\u53cd\u5e94\u3002\u7126\u70b9\u5c0f\u7ec4\u7684\u4e92\u52a8\u6027\u8d28\u4f7f\u53c2\u4e0e\u8005\u80fd\u591f\u5206\u4eab\u548c\u56de\u5e94\u5f7c\u6b64\u7684\u89c2\u70b9\uff0c\u4ece\u800c\u53ef\u4ee5\u53d1\u73b0\u66f4\u6df1\u523b\u7684\u89c1\u89e3\u3002<\/li>\n\n\n\n<li><strong>\u53cd\u9988\u7c7b\u578b<\/strong>\uff1a\u4e2d\u5fc3\u4f4d\u7f6e\u6d4b\u8bd5\u63d0\u4f9b\u6570\u5b57\u6216\u7edf\u8ba1\u53cd\u9988\uff0c\u4f7f\u5176\u6210\u4e3a\u6bd4\u8f83\u548c\u5927\u89c4\u6a21\u5206\u6790\u7684\u7406\u60f3\u9009\u62e9\u3002\u5f53\u4f01\u4e1a\u9700\u8981\u5ba2\u89c2\u6570\u636e\u6765\u51b3\u5b9a\u4ea7\u54c1\u6027\u80fd\u6216\u504f\u597d\u65f6\uff0c\u901a\u5e38\u4f1a\u4f7f\u7528\u5b83\u4eec\u3002\u7136\u800c\uff0c\u7126\u70b9\u5c0f\u7ec4\u4f1a\u4ea7\u751f\u4e30\u5bcc\u7684\u53d9\u8ff0\u6027\u53cd\u9988\u3002\u76ee\u6807\u662f\u4e86\u89e3\u6d88\u8d39\u8005\u7684\u4f53\u9a8c\u3001\u611f\u77e5\u548c\u63a8\u7406\uff0c\u8fd9\u5bf9\u4e8e\u6539\u8fdb\u4fe1\u606f\u4f20\u9012\u3001\u54c1\u724c\u63a8\u5e7f\u548c\u4ea7\u54c1\u5f00\u53d1\u975e\u5e38\u6709\u4ef7\u503c\u3002<\/li>\n\n\n\n<li><strong>\u56e2\u4f53\u89c4\u6a21\u548c\u5f62\u5f0f<\/strong>\uff1a\u4e2d\u5fc3\u4f4d\u7f6e\u6d4b\u8bd5\u901a\u5e38\u6d89\u53ca\u4f17\u591a\u53c2\u4e0e\u8005\uff0c\u6709\u65f6\u751a\u81f3\u6570\u767e\u4eba\uff0c\u4ee5\u4fbf\u5e7f\u6cdb\u6536\u96c6\u6570\u636e\u3002\u7126\u70b9\u5c0f\u7ec4\u89c4\u6a21\u8f83\u5c0f\uff0c\u901a\u5e38\u6d89\u53ca 6-12 \u540d\u53c2\u4e0e\u8005\uff0c\u56e0\u6b64\u66f4\u52a0\u4eb2\u5bc6\uff0c\u6709\u5229\u4e8e\u6df1\u5165\u8ba8\u8bba\u3002\u7126\u70b9\u5c0f\u7ec4\u5f62\u5f0f\u9f13\u52b1\u4e92\u52a8\u5bf9\u8bdd\uff0c\u800c\u4e2d\u5fc3\u4f4d\u7f6e\u6d4b\u8bd5\u5219\u4fa7\u91cd\u4e8e\u4e2a\u4eba\u53cd\u5e94\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">\u4e2d\u5fc3\u4f4d\u7f6e\u6d4b\u8bd5\u4e0e\u7126\u70b9\u5c0f\u7ec4<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u6807\u51c6<\/strong><\/td><td><strong>\u4e2d\u592e\u4f4d\u7f6e\u6d4b\u8bd5 (CLT)<\/strong><\/td><td><strong>\u7126\u70b9\u5c0f\u7ec4<\/strong><\/td><\/tr><tr><td><strong>\u65b9\u6cd5<\/strong><\/td><td>\u5728\u53d7\u63a7\u73af\u5883\u4e2d\u8fdb\u884c\u7ed3\u6784\u5316\u3001\u5b9a\u91cf\u7684\u6570\u636e\u6536\u96c6\u3002<\/td><td>\u7531\u4e3b\u6301\u4eba\u4e3b\u6301\u7684\u5f00\u653e\u5f0f\u8ba8\u8bba\u5e76\u63d0\u4f9b\u5b9a\u6027\u53cd\u9988\u3002<\/td><\/tr><tr><td><strong>\u53cd\u9988\u7c7b\u578b<\/strong><\/td><td>\u4e3b\u8981\u662f\u5b9a\u91cf\u7684\uff08\u8c03\u67e5\u3001\u8bc4\u7ea7\u7b49\uff09\u3002<\/td><td>\u5b9a\u6027\uff08\u6df1\u5165\u7684\u89c2\u70b9\u3001\u60c5\u611f\u548c\u8ba8\u8bba\uff09\u3002<\/td><\/tr><tr><td><strong>\u56e2\u4f53\u89c4\u6a21<\/strong><\/td><td>\u901a\u5e38\u89c4\u6a21\u8f83\u5927\uff0c\u6709\u8bb8\u591a\u53c2\u4e0e\u8005\uff0c\u4ee5\u6536\u96c6\u66f4\u5e7f\u6cdb\u7684\u6570\u636e\u3002<\/td><td>\u5c0f\u7ec4\uff086-12 \u540d\u53c2\u4e0e\u8005\uff09\uff0c\u91cd\u70b9\u8ba8\u8bba\u7ec6\u8282\u3002<\/td><\/tr><tr><td><strong>\u683c\u5f0f<\/strong><\/td><td>\u5355\u4e2a\u4ea7\u54c1\u8bc4\u4f30\uff0c\u901a\u5e38\u662f\u5e76\u6392\u6bd4\u8f83\u3002<\/td><td>\u5c0f\u7ec4\u4e92\u52a8\uff0c\u5206\u4eab\u89c1\u89e3\u548c\u53cd\u5e94\u3002<\/td><\/tr><tr><td><strong>\u6700\u9002\u5408<\/strong><\/td><td>\u8861\u91cf\u4ea7\u54c1\u6027\u80fd\u3001\u504f\u597d\u548c\u6d4b\u8bd5\u8fed\u4ee3\u3002<\/td><td>\u4e86\u89e3\u6d88\u8d39\u8005\u7684\u52a8\u673a\u3001\u6001\u5ea6\u548c\u60c5\u7eea\u53cd\u5e94\u3002<\/td><\/tr><tr><td><strong>\u6570\u636e\u8f93\u51fa<\/strong><\/td><td>\u9002\u5408\u5e7f\u6cdb\u6bd4\u8f83\u548c\u5206\u6790\u7684\u7edf\u8ba1\u6570\u636e\u3002<\/td><td>\u53d9\u8ff0\u89c1\u89e3\uff0c\u63a2\u7d22\u6d88\u8d39\u8005\u9009\u62e9\u80cc\u540e\u7684\u201c\u4e3a\u4ec0\u4e48\u201d\u3002<\/td><\/tr><tr><td><strong>\u7528\u4f8b<\/strong><\/td><td>\u98df\u54c1\u3001\u996e\u6599\u3001\u6d88\u8d39\u54c1\uff1b\u6bd4\u8f83\u4ea7\u54c1\u53d8\u5316\u3002<\/td><td>\u54c1\u724c\u3001\u4fe1\u606f\u4f20\u9012\u3001\u4ea7\u54c1\u4f53\u9a8c\uff1b\u66f4\u6df1\u5165\u7684\u611f\u77e5\u63a2\u7d22\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u4f55\u65f6\u4f7f\u7528\u4e2d\u5fc3\u4f4d\u7f6e\u6d4b\u8bd5<\/h2>\n\n\n\n<p>\u5f53\u4f01\u4e1a\u9700\u8981\u5feb\u901f\u9ad8\u6548\u5730\u6536\u96c6\u6807\u51c6\u5316\u5b9a\u91cf\u6570\u636e\u65f6\uff0cCLT \u5c24\u5176\u6709\u6548\u3002\u5b83\u4eec\u975e\u5e38\u9002\u5408\u5173\u6ce8\u4ea7\u54c1\u6027\u80fd\u6216\u5728\u53d7\u63a7\u6761\u4ef6\u4e0b\u5bf9\u591a\u4e2a\u53d8\u4f53\u8fdb\u884c\u6bd4\u8f83\u6d4b\u8bd5\u7684\u573a\u666f\u3002\u4f8b\u5982\uff0cCLT \u901a\u5e38\u7528\u4e8e\u98df\u54c1\u548c\u996e\u6599\u884c\u4e1a\uff0c\u4ee5\u6d4b\u8bd5\u65b0\u53e3\u5473\u3001\u5305\u88c5\u6216\u4ea7\u54c1\u914d\u65b9\uff0c\u4f7f\u4f01\u4e1a\u80fd\u591f\u51c6\u786e\u8861\u91cf\u6d88\u8d39\u8005\u7684\u504f\u597d\u3002<\/p>\n\n\n\n<p>\u5728\u6210\u672c\u548c\u7269\u6d41\u65b9\u9762\uff0cCLT \u4e5f\u5177\u6709\u4f18\u52bf\u3002\u7531\u4e8e\u5b83\u4eec\u6d89\u53ca\u591a\u4e2a\u53c2\u4e0e\u8005\uff0c\u56e0\u6b64\u516c\u53f8\u53ef\u4ee5\u7b80\u5316\u6570\u636e\u6536\u96c6\u5e76\u51cf\u5c11\u6536\u96c6\u7ed3\u679c\u6240\u9700\u7684\u65f6\u95f4\u3002\u8fd9\u79cd\u65b9\u6cd5\u9002\u7528\u4e8e\u6d88\u8d39\u54c1\u3001\u4e2a\u4eba\u62a4\u7406\u548c\u5bb6\u5c45\u7528\u54c1\u7b49\u884c\u4e1a\uff0c\u56e0\u4e3a\u8fd9\u4e9b\u884c\u4e1a\u4e2d\u7684\u6d88\u8d39\u8005\u5fc5\u987b\u4eb2\u81ea\u8bc4\u4f30\u5b9e\u7269\u4ea7\u54c1\u3002<\/p>\n\n\n\n<p>\u6b64\u5916\uff0c\u5f53\u4f01\u4e1a\u9700\u8981\u5176\u7814\u7a76\u7ed3\u679c\u5177\u6709\u7edf\u8ba1\u6709\u6548\u6027\u65f6\uff0cCLT \u4e5f\u5f88\u6709\u7528\u3002\u901a\u8fc7\u63a7\u5236\u6d4b\u8bd5\u73af\u5883\u5e76\u9650\u5236\u5916\u90e8\u53d8\u91cf\uff0c\u516c\u53f8\u53ef\u4ee5\u786e\u4fdd\u6536\u96c6\u7684\u6570\u636e\u53ef\u9760\uff0c\u5e76\u53ef\u4ee5\u653e\u5fc3\u5730\u7528\u4e8e\u505a\u51fa\u4ea7\u54c1\u51b3\u7b56\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e2d\u5fc3\u4f4d\u7f6e\u6d4b\u8bd5\u4e0e\u7126\u70b9\u5c0f\u7ec4\uff1a\u4f55\u65f6\u4f7f\u7528\u7126\u70b9\u5c0f\u7ec4<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-ae1a937a\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-ae1a937a\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-4-6.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"Focus group 4 (6)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-4-6.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-4-6-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-4-6-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-4-6-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-4-6-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u5f53\u4f01\u4e1a\u9700\u8981\u8c03\u67e5\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u5b9a\u6027\u65b9\u9762\uff08\u4f8b\u5982\u6001\u5ea6\u3001\u52a8\u673a\u548c\u60c5\u7eea\u53cd\u5e94\uff09\u65f6\uff0c\u7126\u70b9\u5c0f\u7ec4\u5c31\u663e\u5f97\u5c24\u4e3a\u91cd\u8981\u3002\u5f53\u76ee\u6807\u662f\u63a2\u7d22\u6d88\u8d39\u8005\u9009\u62e9\u80cc\u540e\u7684\u539f\u56e0\u800c\u4e0d\u662f\u7b80\u5355\u5730\u8861\u91cf\u504f\u597d\u65f6\uff0c\u7126\u70b9\u5c0f\u7ec4\u662f\u7406\u60f3\u7684\u9009\u62e9\u3002\u8fd9\u79cd\u65b9\u6cd5\u901a\u5e38\u7528\u4e8e\u4ea7\u54c1\u5f00\u53d1\u3001\u8425\u9500\u6d3b\u52a8\u8bbe\u8ba1\u7684\u65e9\u671f\u9636\u6bb5\uff0c\u6216\u8005\u5f53\u4f01\u4e1a\u9700\u8981\u4e86\u89e3\u6d88\u8d39\u8005\u5bf9\u5176\u54c1\u724c\u7684\u590d\u6742\u770b\u6cd5\u65f6\u3002<\/p>\n\n\n\n<p>\u7126\u70b9\u5c0f\u7ec4\u5728\u53c2\u4e0e\u8005\u4e92\u52a8\u53ef\u4ee5\u5e26\u6765\u66f4\u6df1\u523b\u89c1\u89e3\u7684\u60c5\u51b5\u4e0b\u8868\u73b0\u51fa\u8272\u3002\u4f8b\u5982\uff0c\u6d88\u8d39\u8005\u7684\u751f\u6d3b\u65b9\u5f0f\u3001\u4ef7\u503c\u89c2\u4ee5\u53ca\u5728\u65f6\u5c1a\u3001\u533b\u7597\u4fdd\u5065\u6216\u6280\u672f\u884c\u4e1a\u7684\u7ecf\u5386\u5f80\u5f80\u4f1a\u5f71\u54cd\u4ed6\u4eec\u7684\u7ec6\u5fae\u504f\u597d\u3002\u901a\u8fc7\u5f00\u653e\u5f0f\u8ba8\u8bba\u6536\u96c6\u7684\u4e30\u5bcc\u6570\u636e\u4f7f\u7126\u70b9\u5c0f\u7ec4\u6210\u4e3a\u4f01\u4e1a\u7684\u5f3a\u5927\u5de5\u5177\uff0c\u65e8\u5728\u4f7f\u5176\u4ea7\u54c1\u548c\u6c9f\u901a\u4e0e\u6d88\u8d39\u8005\u9700\u6c42\u4fdd\u6301\u4e00\u81f4\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u7ed3\u5408\u4e2d\u5fc3\u4f4d\u7f6e\u6d4b\u8bd5\u548c\u7126\u70b9\u5c0f\u7ec4\u2026\u2026\u53ef\u80fd\u5417\uff1f<\/h2>\n\n\n\n<p>Businesses can often achieve the best results by combining Central Location Tests and focus groups. This hybrid approach allows companies to leverage the strengths of both methodologies, offering a more comprehensive understanding of consumer preferences and behaviors. By conducting Central Location Tests first, businesses can gather quantitative data on product performance and then follow up with <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e4%b8%93%e9%97%a8%e5%b0%8f%e7%bb%84\/%e7%ba%bd%e7%ba%a6%e5%b8%82%e7%84%a6%e7%82%b9%e5%b0%8f%e7%bb%84%e6%b5%8b%e8%af%95%e8%80%81%e5%b9%b4%e4%ba%ba%e4%ba%a7%e5%93%81\/\" title=\"\u5229\u7528\u7ebd\u7ea6\u7126\u70b9\u5c0f\u7ec4\u6d4b\u8bd5\u8001\u5e74\u4eba\u4ea7\u54c1 \u00a0\"  data-wpil-monitor-id=\"1849\">\u4e13\u95e8\u5c0f\u7ec4<\/a> to explore the underlying reasons behind consumers&#8217; choices during the tests.<\/p>\n\n\n\n<p>\u4f8b\u5982<span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">\uff0c\u4e00\u5bb6\u516c\u53f8\u53ef\u80fd\u4f1a\u5728\u98df\u54c1\u548c\u996e\u6599\u884c\u4e1a\u8fdb\u884c\u4e2d\u592e\u4f4d\u7f6e\u6d4b\u8bd5&nbsp;<\/span>\u4ee5\u786e\u5b9a\u6d88\u8d39\u8005\u66f4\u559c\u6b22\u54ea\u79cd\u65b0\u53e3\u5473\u3002\u4e4b\u540e\uff0c\u4ed6\u4eec\u53ef\u4ee5\u7ec4\u7ec7\u7126\u70b9\u5c0f\u7ec4\u8ba8\u8bba\u4e3a\u4ec0\u4e48\u53c2\u4e0e\u8005\u66f4\u559c\u6b22\u67d0\u79cd\u53e3\u5473\uff0c\u4ece\u800c\u6df1\u5165\u4e86\u89e3\u53e3\u5473\u504f\u597d\u3001\u54c1\u724c\u8ba4\u77e5\u6216\u5305\u88c5\u5438\u5f15\u529b\u3002\u8fd9\u79cd\u7ec4\u5408\u53ef\u4ee5\u8fdb\u884c\u5e7f\u6cdb\u7684\u6570\u636e\u6536\u96c6\u548c\u6df1\u5165\u7684\u5206\u6790\uff0c\u786e\u4fdd\u4f01\u4e1a\u505a\u51fa\u660e\u667a\u7684\u51b3\u7b56\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SIS International \u5982\u4f55\u5e2e\u52a9\u4f01\u4e1a\u5e94\u5bf9\u4e2d\u592e\u4f4d\u7f6e\u6d4b\u8bd5\u4e0e\u7126\u70b9\u5c0f\u7ec4\u7684\u6311\u6218<\/h2>\n\n\n\n<p>SIS International \u5728\u5f00\u5c55\u4e2d\u5fc3\u4f4d\u7f6e\u6d4b\u8bd5\u548c\u7126\u70b9\u5c0f\u7ec4\u65b9\u9762\u62e5\u6709\u65e0\u4e0e\u4f26\u6bd4\u7684\u4e13\u4e1a\u77e5\u8bc6\uff0c\u53ef\u5e2e\u52a9\u5404\u884c\u5404\u4e1a\u7684\u4f01\u4e1a\u6839\u636e\u5168\u9762\u7684\u6d88\u8d39\u8005\u6d1e\u5bdf\u505a\u51fa\u660e\u667a\u7684\u51b3\u7b56\u3002\u51ed\u501f\u6570\u5341\u5e74\u7684\u5e02\u573a\u7814\u7a76\u7ecf\u9a8c\uff0cSIS International \u786e\u4fdd\u6bcf\u9879\u7814\u7a76\u90fd\u6839\u636e\u5ba2\u6237\u7684\u7279\u5b9a\u9700\u6c42\u91cf\u8eab\u5b9a\u5236\uff0c\u65e0\u8bba\u91cd\u70b9\u662f\u4ea7\u54c1\u5f00\u53d1\u3001\u54c1\u724c\u63a8\u5e7f\u8fd8\u662f\u6d88\u8d39\u8005\u884c\u4e3a\u3002<\/p>\n\n\n<p>\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>\u91cf\u8eab\u5b9a\u5236\u7684\u7814\u7a76\u89e3\u51b3\u65b9\u6848<br \/><br \/><\/strong><a href=\"https:\/\/www.linkedin.com\/company\/sisinternationalresearch\/\" target=\"_blank\" rel=\"noopener\">SIS \u56fd\u9645<\/a> \u5b9a\u5236\u4e2d\u592e\u4f4d\u7f6e\u6d4b\u8bd5\u548c\u7126\u70b9\u5c0f\u7ec4\u4ee5\u6ee1\u8db3\u6bcf\u4e2a\u4f01\u4e1a\u7684\u7279\u5b9a\u9700\u6c42\uff0c\u786e\u4fdd\u6536\u96c6\u5230\u7684\u89c1\u89e3\u4e0e\u516c\u53f8\u7684\u76ee\u6807\u76f4\u63a5\u4e00\u81f4\u3002<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>\u5168\u7403\u5f71\u54cd\u529b\u548c\u6807\u51c6\u5316<\/strong><strong><br \/><\/strong><strong><br \/><\/strong>SIS International \u62e5\u6709\u5168\u7403\u7814\u7a76\u8bbe\u65bd\u7f51\u7edc\uff0c\u652f\u6301\u4f01\u4e1a\u5728\u591a\u4e2a\u5730\u533a\u5f00\u5c55\u4e2d\u5fc3\u4f4d\u7f6e\u6d4b\u8bd5\uff0c\u786e\u4fdd\u6570\u636e\u4e00\u81f4\u53ef\u9760\uff0c\u5e76\u53ef\u5728\u56fd\u9645\u8303\u56f4\u5185\u8fdb\u884c\u6bd4\u8f83\u548c\u5206\u6790\u3002<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>\u5168\u9762\u7684\u6d88\u8d39\u8005\u6d1e\u5bdf<\/strong><strong><br \/><\/strong><strong><br \/><\/strong>\u901a\u8fc7\u5c06\u6765\u81ea\u4e2d\u592e\u4f4d\u7f6e\u6d4b\u8bd5\u7684\u5b9a\u91cf\u6570\u636e\u4e0e\u6765\u81ea\u7126\u70b9\u5c0f\u7ec4\u7684\u5b9a\u6027\u89c1\u89e3\u76f8\u7ed3\u5408\uff0cSIS International \u4e3a\u4f01\u4e1a\u63d0\u4f9b\u4e86\u6d88\u8d39\u8005\u504f\u597d\u3001\u884c\u4e3a\u548c\u52a8\u673a\u7684\u6574\u4f53\u89c6\u56fe\uff0c\u4ece\u800c\u505a\u51fa\u5168\u9762\u7684\u51b3\u7b56\u3002<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>\u7ecf\u9a8c\u4e30\u5bcc\u7684\u4e3b\u6301\u4eba\u548c\u591a\u5143\u5316\u7684\u53c2\u4e0e\u8005<\/strong><strong><br \/><\/strong><strong><br \/><\/strong>SIS International \u7684\u7126\u70b9\u5c0f\u7ec4\u7531\u7ecf\u9a8c\u4e30\u5bcc\u7684\u4e3b\u6301\u4eba\u4e3b\u6301\uff0c\u4ed6\u4eec\u8d1f\u8d23\u5f15\u5bfc\u6df1\u5165\u8ba8\u8bba\u3002\u4ed6\u4eec\u62db\u52df\u591a\u5143\u5316\u53c2\u4e0e\u8005\u7684\u80fd\u529b\u786e\u4fdd\u4f01\u4e1a\u80fd\u591f\u4ece\u5e7f\u6cdb\u7684\u76ee\u6807\u5e02\u573a\u4e2d\u83b7\u53d6\u89c1\u89e3\uff0c\u4ece\u800c\u83b7\u5f97\u66f4\u51c6\u786e\u3001\u66f4\u5177\u4ee3\u8868\u6027\u7684\u53cd\u9988\u3002<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>\u53ef\u64cd\u4f5c\u4e14\u6570\u636e\u9a71\u52a8\u7684\u51b3\u7b56<\/strong><strong><br \/><\/strong><strong><br \/><\/strong>SIS International \u5728\u8fd9\u4e24\u79cd\u65b9\u6cd5\u65b9\u9762\u7684\u4e13\u4e1a\u77e5\u8bc6\u4f7f\u4f01\u4e1a\u80fd\u591f\u5229\u7528\u53ef\u64cd\u4f5c\u7684\u6570\u636e\u9a8c\u8bc1\u5176\u4ea7\u54c1\u3001\u8425\u9500\u548c\u54c1\u724c\u6218\u7565\u3002\u5b9a\u91cf\u548c\u5b9a\u6027\u6d1e\u5bdf\u7684\u7ed3\u5408\u4f7f\u4f01\u4e1a\u6709\u4fe1\u5fc3\u505a\u51fa\u660e\u667a\u7684\u51b3\u7b56\uff0c\u8fd9\u4e9b\u51b3\u7b56\u6709\u771f\u5b9e\u7684\u6d88\u8d39\u8005\u53cd\u9988\u4f5c\u4e3a\u652f\u6491\u3002<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>\u6548\u7387\u548c\u6210\u672c\u6548\u76ca<br \/><br \/><\/strong>SIS International \u7684\u7cbe\u7b80\u7814\u7a76\u65b9\u6cd5\u53ef\u5e2e\u52a9\u4f01\u4e1a\u53ca\u65f6\u3001\u7ecf\u6d4e\u9ad8\u6548\u5730\u6536\u96c6\u5173\u952e\u89c1\u89e3\u3002\u8fd9\u7f29\u77ed\u4e86\u65b0\u4ea7\u54c1\u7684\u4e0a\u5e02\u65f6\u95f4\uff0c\u5e76\u80fd\u591f\u6839\u636e\u6d88\u8d39\u8005\u53cd\u9988\u66f4\u5feb\u5730\u8fed\u4ee3\u7b56\u7565\u3002<\/p>\n<p>\n\n\n<\/p>\n\n\n<h2 class=\"wp-block-heading\">\u5173\u4e8e SIS \u56fd\u9645<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/zh\/\">SIS \u56fd\u9645<\/a> \u63d0\u4f9b\u5b9a\u91cf\u3001\u5b9a\u6027\u548c\u6218\u7565\u7814\u7a76\u3002\u6211\u4eec\u63d0\u4f9b\u51b3\u7b56\u6240\u9700\u7684\u6570\u636e\u3001\u5de5\u5177\u3001\u6218\u7565\u3001\u62a5\u544a\u548c\u89c1\u89e3\u3002\u6211\u4eec\u8fd8\u8fdb\u884c\u8bbf\u8c08\u3001\u8c03\u67e5\u3001\u7126\u70b9\u5c0f\u7ec4\u548c\u5176\u4ed6\u5e02\u573a\u7814\u7a76\u65b9\u6cd5\u548c\u9014\u5f84\u3002<a href=\"https:\/\/www.sisinternational.com\/zh\/%e5%85%b3%e4%ba%8e-sis-%e5%9b%bd%e9%99%85%e7%a0%94%e7%a9%b6\/contact-sis-international-market-research\/\"> \u8054\u7cfb\u6211\u4eec<\/a> \u4e3a\u60a8\u7684\u4e0b\u4e00\u4e2a\u5e02\u573a\u7814\u7a76\u9879\u76ee\u63d0\u4f9b\u5e2e\u52a9\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>Central Location Tests vs Focus Groups Central Location Tests are ideal for controlled product testing, while focus groups excel in uncovering in-depth qualitative feedback through discussions. Understanding the differences can help businesses choose the right approach to gather the most relevant consumer insights. Market research is essential for understanding consumer preferences, and two widely used &#8230; <a title=\"\u4e2d\u5fc3\u4f4d\u7f6e\u6d4b\u8bd5\u4e0e\u7126\u70b9\u5c0f\u7ec4\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/zh\/central-location-tests-clt-page\/%e4%b8%ad%e5%bf%83%e4%bd%8d%e7%bd%ae%e6%b5%8b%e8%af%95%e4%b8%8e%e7%84%a6%e7%82%b9%e5%b0%8f%e7%bb%84\/\" aria-label=\"\u9605\u8bfb Central Location Tests vs Focus Groups\">\u91cc\u65af<\/a><\/p>","protected":false},"author":1,"featured_media":64706,"parent":84538,"menu_order":54,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-53729","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/53729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/comments?post=53729"}],"version-history":[{"count":9,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/53729\/revisions"}],"predecessor-version":[{"id":76217,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/53729\/revisions\/76217"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/84538"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media\/64706"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media?parent=53729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}