{"id":53727,"date":"2024-10-12T23:34:08","date_gmt":"2024-10-13T03:34:08","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=53727"},"modified":"2026-01-25T19:39:08","modified_gmt":"2026-01-26T00:39:08","slug":"%e9%85%92%e7%b2%be%e7%84%a6%e7%82%b9%e5%b0%8f%e7%bb%84","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e4%b8%93%e9%97%a8%e5%b0%8f%e7%bb%84\/%e9%85%92%e7%b2%be%e7%84%a6%e7%82%b9%e5%b0%8f%e7%bb%84\/","title":{"rendered":"\u9152\u7cbe\u7126\u70b9\u5c0f\u7ec4\uff1a\u9152\u7cbe\u548c\u975e\u9152\u7cbe\u996e\u6599\u00a0"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u9152\u7cbe\u7126\u70b9\u5c0f\u7ec4\uff1a\u9152\u7cbe\u548c\u975e\u9152\u7cbe\u996e\u6599&nbsp;<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-2805c10c\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-2805c10c\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Wine-5.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"Wine (5)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Wine-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Wine-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Wine-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Wine-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Wine-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u968f\u7740\u504f\u597d\u548c\u8d8b\u52bf\u7684\u53d8\u5316\uff0c\u54c1\u724c\u9700\u8981\u65f6\u523b\u5173\u6ce8\u5ba2\u6237\u7684\u9700\u6c42\uff0c\u800c\u9152\u7c7b\u7126\u70b9\u5c0f\u7ec4\u5219\u662f\u4e00\u79cd\u5f3a\u5927\u7684\u5de5\u5177\uff0c\u53ef\u4ee5\u6df1\u5165\u4e86\u89e3\u6d88\u8d39\u8005\u7684\u504f\u597d\u3001\u52a8\u673a\u548c\u770b\u6cd5\u3002\u901a\u8fc7\u8fd9\u4e9b\u8ba8\u8bba\uff0c\u9152\u7c7b\u54c1\u724c\u53ef\u4ee5\u66f4\u597d\u5730\u4e86\u89e3\u76ee\u6807\u53d7\u4f17\uff0c\u63a2\u7d22\u65b0\u5174\u8d8b\u52bf\uff0c\u5e76\u505a\u51fa\u7b26\u5408\u5e02\u573a\u9700\u6c42\u7684\u660e\u667a\u51b3\u7b56\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e86\u89e3\u6d88\u8d39\u8005\u7684\u9152\u7cbe\u6d88\u8d39\u504f\u597d<\/h2>\n\n\n\n<p>\u9152\u7c7b\u7126\u70b9\u5c0f\u7ec4\u63ed\u793a\u4e86\u6d88\u8d39\u8005\u504f\u597d\u7684\u8be6\u7ec6\u89c1\u89e3\u3002\u901a\u8fc7\u805a\u96c6\u4e0d\u540c\u7684\u53c2\u4e0e\u8005\uff0c\u8fd9\u4e9b\u4f1a\u8bae\u4e3a\u9152\u7c7b\u54c1\u724c\u63d0\u4f9b\u4e86\u5173\u4e8e\u53e3\u5473\u3001\u5305\u88c5\u548c\u6574\u4f53\u4f53\u9a8c\u7684\u5b9d\u8d35\u53cd\u9988\u3002&nbsp;<\/p>\n\n\n\n<p>\u4e0d\u540c\u5730\u533a\u5bf9\u9152\u7cbe\u996e\u6599\u7684\u504f\u597d\u4e5f\u5404\u4e0d\u76f8\u540c\u3002\u4f8b\u5982\uff0c\u5728\u7f8e\u56fd\uff0c\u7cbe\u917f\u5564\u9152\u548c\u9ad8\u6863\u70c8\u9152\u8d8a\u6765\u8d8a\u53d7\u6b22\u8fce\uff0c\u800c\u6b27\u6d32\u5e02\u573a\u53ef\u80fd\u66f4\u503e\u5411\u4e8e\u8461\u8404\u9152\u548c\u4f20\u7edf\u9152\u7cbe\u996e\u6599\u3002\u56e0\u6b64\uff0c\u9152\u7cbe\u996e\u6599\u7126\u70b9\u5c0f\u7ec4\u53ef\u4ee5\u8ba9\u54c1\u724c\u6839\u636e\u8fd9\u4e9b\u5730\u533a\u5dee\u5f02\u5b9a\u5236\u4ea7\u54c1\uff0c\u786e\u4fdd\u6ee1\u8db3\u5f53\u5730\u6d88\u8d39\u8005\u7684\u9700\u6c42\u3002<\/p>\n\n\n\n<p>\u6b64\u5916\uff0c\u8fd9\u4e9b\u7126\u70b9\u5c0f\u7ec4\u5bf9\u4e8e\u8bc6\u522b\u65b0\u5174\u8d8b\u52bf\u81f3\u5173\u91cd\u8981\u3002\u968f\u7740\u6d88\u8d39\u8005\u53e3\u5473\u7684\u6f14\u53d8\uff0c\u54c1\u724c\u5fc5\u987b\u901a\u8fc7\u9002\u5e94\u65b0\u7684\u504f\u597d\u6765\u4fdd\u6301\u9886\u5148\u5730\u4f4d\uff0c\u65e0\u8bba\u662f\u4f4e\u9152\u7cbe\u9009\u62e9\u8fd8\u662f\u72ec\u7279\u7684\u98ce\u5473\u7ec4\u5408\u3002\u6765\u81ea\u9152\u7cbe\u7126\u70b9\u5c0f\u7ec4\u7684\u52a8\u6001\u53cd\u9988\u4f7f\u4f01\u4e1a\u80fd\u591f\u521b\u65b0\u5e76\u5728\u4e0d\u65ad\u53d8\u5316\u7684\u996e\u6599\u5e02\u573a\u4e2d\u4fdd\u6301\u7ade\u4e89\u529b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u7126\u70b9\u5c0f\u7ec4\u5728\u9152\u7cbe\u5e02\u573a\u7814\u7a76\u4e2d\u7684\u91cd\u8981\u6027<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-54971659\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-54971659\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Alcoholic-beverage-2.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"Alcoholic beverage (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Alcoholic-beverage-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Alcoholic-beverage-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Alcoholic-beverage-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Alcoholic-beverage-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Alcoholic-beverage-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e4%b8%93%e9%97%a8%e5%b0%8f%e7%bb%84\/%e7%ba%bd%e7%ba%a6%e7%84%a6%e7%82%b9%e5%b0%8f%e7%bb%84%e8%ae%be%e6%96%bd\/\">\u4e13\u95e8\u5c0f\u7ec4<\/a> \u9152\u7c7b\u7126\u70b9\u5c0f\u7ec4\u7814\u7a76\u5728\u9152\u7c7b\u5e02\u573a\u4e2d\u5177\u6709\u65e0\u4ef7\u7684\u4ef7\u503c\uff0c\u56e0\u4e3a\u5b83\u4eec\u63d0\u4f9b\u4e86\u5176\u4ed6\u7814\u7a76\u65b9\u6cd5\uff08\u5982\u8c03\u67e5\u6216\u5206\u6790\uff09\u7ecf\u5e38\u5ffd\u7565\u7684\u6df1\u5ea6\u5b9a\u6027\u89c1\u89e3\u3002\u867d\u7136\u5b9a\u91cf\u6570\u636e\u53ef\u4ee5\u663e\u793a\u5e7f\u6cdb\u7684\u6d88\u8d39\u8005\u8d8b\u52bf\uff0c\u4f46\u5b83\u5e76\u4e0d\u603b\u80fd\u89e3\u91ca\u8fd9\u4e9b\u8d8b\u52bf\u80cc\u540e\u7684\u201c\u539f\u56e0\u201d\u3002\u9152\u7c7b\u7126\u70b9\u5c0f\u7ec4\u7814\u7a76\u8ba9\u54c1\u724c\u80fd\u591f\u63a2\u7d22\u5f71\u54cd\u8d2d\u4e70\u51b3\u7b56\u7684\u52a8\u673a\u3001\u6001\u5ea6\u548c\u60c5\u611f\u9a71\u52a8\u56e0\u7d20\uff0c\u5e2e\u52a9\u54c1\u724c\u66f4\u597d\u5730\u4e86\u89e3\u5176\u76ee\u6807\u5e02\u573a\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u5728\u5178\u578b\u7684\u7126\u70b9\u5c0f\u7ec4\u4e2d\uff0c\u53c2\u4e0e\u8005\u53ef\u4ee5\u5c31\u4ed6\u4eec\u5bf9\u7279\u5b9a\u4ea7\u54c1\u7684\u53e3\u5473\u3001\u5305\u88c5\u6216\u54c1\u724c\u7684\u559c\u597d\u63d0\u4f9b\u8be6\u7ec6\u7684\u53cd\u9988\u3002\u8fd9\u79cd\u76f4\u63a5\u7684\u4e92\u52a8\u6709\u52a9\u4e8e\u53d1\u73b0\u53ef\u80fd\u96be\u4ee5\u901a\u8fc7\u5176\u4ed6\u65b9\u6cd5\u6355\u6349\u5230\u7684\u7ec6\u5fae\u504f\u597d\u3002\u6b64\u5916\uff0c\u7126\u70b9\u5c0f\u7ec4\u5141\u8bb8\u8fdb\u884c\u4e92\u52a8\u8ba8\u8bba\uff0c\u4f7f\u53c2\u4e0e\u8005\u80fd\u591f\u501f\u9274\u5f7c\u6b64\u7684\u60f3\u6cd5\uff0c\u4ece\u800c\u7ecf\u5e38\u4ea7\u751f\u66f4\u4e30\u5bcc\u7684\u89c1\u89e3\u3002<\/p>\n\n\n\n<p>\u53e6\u4e00\u4e2a\u4e3b\u8981\u4f18\u52bf<strong> <\/strong>\u9152\u7c7b\u7126\u70b9\u5c0f\u7ec4\u7814\u7a76\u7684\u4e00\u4e2a\u597d\u5904\u662f\u80fd\u591f\u5728\u65b0\u4ea7\u54c1\u6216\u5b9e\u9a8c\u6027\u4ea7\u54c1\u4e0a\u5e02\u4e4b\u524d\u8bc4\u4f30\u6d88\u8d39\u8005\u5bf9\u5176\u7684\u53cd\u5e94\u3002\u54c1\u724c\u53ef\u4ee5\u63a8\u51fa\u539f\u578b\u996e\u6599\u3001\u65b0\u53e3\u5473\u6216\u5305\u88c5\u6982\u5ff5\uff0c\u4ee5\u4eb2\u773c\u4e86\u89e3\u6d88\u8d39\u8005\u7684\u53cd\u5e94\u3002\u8fd9\u79cd\u65e9\u671f\u53cd\u9988\u5bf9\u4e8e\u9632\u6b62\u4ee3\u4ef7\u9ad8\u6602\u7684\u9519\u8bef\u548c\u786e\u4fdd\u4ea7\u54c1\u5f15\u8d77\u6d88\u8d39\u8005\u5171\u9e23\u81f3\u5173\u91cd\u8981\u3002<\/p>\n\n\n\n<p>\u800c\u4e14\uff0c <a href=\"https:\/\/www.sisinternational.com\/zh\/%e4%b8%93%e4%b8%9a%e7%9f%a5%e8%af%86\/%e8%a1%8c%e4%b8%9a\/%e5%b7%a5%e4%b8%9a%e7%84%a6%e7%82%b9%e5%b0%8f%e7%bb%84\/\" title=\"\u5de5\u4e1a\u7126\u70b9\u5c0f\u7ec4\"  data-wpil-monitor-id=\"5847\">\u9152\u7cbe\u7126\u70b9\u5c0f\u7ec4<\/a> are particularly useful for exploring emerging trends in the industry, such as the rise of low-alcohol, no-alcohol, and craft beverages. These niche markets are rapidly growing, and focus groups provide a platform to understand the specific preferences of consumers driving these trends. Insights from such discussions can guide product development, branding, and marketing strategies, ensuring that brands stay ahead of the curve.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4ece\u9152\u7cbe\u7126\u70b9\u5c0f\u7ec4\u83b7\u5f97\u7684\u5173\u952e\u89c1\u89e3<\/h2>\n\n\n\n<p>\u9152\u7c7b\u7126\u70b9\u5c0f\u7ec4\u63d0\u4f9b\u4e86\u8bb8\u591a\u89c1\u89e3\uff0c\u53ef\u4ee5\u5851\u9020\u9152\u7c7b\u884c\u4e1a\u7684\u4ea7\u54c1\u4f9b\u5e94\u548c\u8425\u9500\u7b56\u7565\u3002\u4ee5\u4e0b\u662f\u7126\u70b9\u5c0f\u7ec4\u5e2e\u52a9\u54c1\u724c\u83b7\u5f97\u66f4\u6df1\u5165\u7406\u89e3\u7684\u4e00\u4e9b\u5173\u952e\u9886\u57df\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6d88\u8d39\u8005\u504f\u597d\uff1a<\/strong> \u54c1\u724c\u53ef\u4ee5\u4e86\u89e3\u6d88\u8d39\u8005\u662f\u559c\u6b22\u66f4\u751c\u8fd8\u662f\u66f4\u82e6\u7684\u53e3\u5473\uff0c\u54ea\u79cd\u5305\u88c5\u8bbe\u8ba1\u80fd\u5438\u5f15\u4ed6\u4eec\u7684\u773c\u7403\uff0c\u6216\u8005\u4ed6\u4eec\u5bf9\u4ea7\u54c1\u7684\u53ef\u6301\u7eed\u6027\u6709\u4f55\u770b\u6cd5\u3002\u8fd9\u4e9b\u89c1\u89e3\u4f7f\u54c1\u724c\u80fd\u591f\u8c03\u6574\u5176\u4ea7\u54c1\u4f9b\u5e94\uff0c\u4ee5\u6ee1\u8db3\u6d88\u8d39\u8005\u7684\u9700\u6c42\u3002<\/li>\n\n\n\n<li><strong>\u54c1\u724c\u5fe0\u8bda\u5ea6\u548c\u8f6c\u6362\u884c\u4e3a\uff1a<\/strong> \u901a\u8fc7\u9152\u7c7b\u7126\u70b9\u5c0f\u7ec4\uff0c\u54c1\u724c\u53ef\u4ee5\u63a2\u7d22\u5ba2\u6237\u5fe0\u8bda\u5ea6\u80cc\u540e\u7684\u539f\u56e0\u6216\u4fc3\u4f7f\u4ed6\u4eec\u8f6c\u5411\u7ade\u4e89\u4ea7\u54c1\u7684\u56e0\u7d20\u3002\u4e86\u89e3\u6d88\u8d39\u8005\u4e3a\u4f55\u575a\u6301\u4f7f\u7528\u67d0\u4e2a\u54c1\u724c\uff08\u65e0\u8bba\u662f\u51fa\u4e8e\u53e3\u5473\u3001\u8425\u9500\u8fd8\u662f\u611f\u77e5\u8d28\u91cf\uff09\u6709\u52a9\u4e8e\u54c1\u724c\u52a0\u5f3a\u4e0e\u73b0\u6709\u5ba2\u6237\u7684\u5173\u7cfb\u3002&nbsp;<\/li>\n\n\n\n<li><strong>\u9152\u7cbe\u6d88\u8d39\u8d8b\u52bf\uff1a<\/strong> Recent shifts towards low-alcohol and no-alcohol beverages, craft spirits, or health-conscious options can be explored in detail. For example, participants in focus groups on <a href=\"https:\/\/www.sisinternational.com\/zh\/mystery-shopping-for-alcoholic-beverages\/\" title=\"Mystery Shopping for Alcoholic Beverages\"  data-wpil-monitor-id=\"874\">alcohol may express growing interest in beverages<\/a> that align with their lifestyle choices, such as gluten-free or organic options.&nbsp;<\/li>\n\n\n\n<li><strong>\u6587\u5316\u548c\u4eba\u53e3\u5dee\u5f02\uff1a<\/strong> <a href=\"https:\/\/www.sisinternational.com\/zh\/%e4%b9%a6%e8%af%84%e6%96%87%e5%8c%96%e5%af%86%e7%a0%81\/\" title=\"\u4e66\u8bc4\uff1a\u300a\u6587\u5316\u5bc6\u7801\u300b\"  data-wpil-monitor-id=\"4415\">Focus groups on alcohol allow brands<\/a> to segment their audience based on age, gender, location, or lifestyle, revealing specific preferences in each segment. For example, younger consumers may prioritize trendy packaging, while older consumers focus on the quality of ingredients.&nbsp;<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u4ea7\u54c1\u5f00\u53d1\u548c\u54c1\u724c\u6d1e\u5bdf<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-4c435353\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-4c435353\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Ready-to-Drink-RTD-Beverage-5.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"Ready to Drink (RTD) Beverage (5)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Ready-to-Drink-RTD-Beverage-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Ready-to-Drink-RTD-Beverage-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Ready-to-Drink-RTD-Beverage-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Ready-to-Drink-RTD-Beverage-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Ready-to-Drink-RTD-Beverage-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><br>\u9152\u7c7b\u7126\u70b9\u5c0f\u7ec4\u53ef\u4ee5\u5b8c\u5584\u4ea7\u54c1\u5f00\u53d1\u548c\u54c1\u724c\u6218\u7565\u3002\u901a\u8fc7\u76f4\u63a5\u4e0e\u76ee\u6807\u5ba2\u6237\u63a5\u89e6\uff0c\u516c\u53f8\u53ef\u4ee5\u7acb\u5373\u6536\u96c6\u6709\u5173\u53e3\u5473\u3001\u5305\u88c5\u548c\u5c55\u793a\u7b49\u65b9\u9762\u7684\u53cd\u9988\uff0c\u8fd9\u5bf9\u4e8e\u5728\u5c06\u4ea7\u54c1\u63a8\u5411\u66f4\u5e7f\u9614\u7684\u5e02\u573a\u4e4b\u524d\u8fdb\u884c\u5fae\u8c03\u81f3\u5173\u91cd\u8981\u3002<\/p>\n\n\n\n<p>\u53c2\u52a0\u9152\u7c7b\u7126\u70b9\u5c0f\u7ec4\u7684\u6d88\u8d39\u8005\u63d0\u4f9b\u4e86\u771f\u5b9e\u7684\u89c1\u89e3\uff0c\u4e86\u89e3\u54c1\u724c\u5143\u7d20\uff08\u4f8b\u5982\u5fbd\u6807\u3001\u53e3\u53f7\u548c\u914d\u8272\u65b9\u6848\uff09\u5982\u4f55\u4e0e\u4ed6\u4eec\u5bf9\u8d28\u91cf\u548c\u4ef7\u503c\u7684\u8ba4\u77e5\u4ea7\u751f\u5171\u9e23\u3002\u8fd9\u79cd\u53cd\u9988\u6709\u52a9\u4e8e\u54c1\u724c\u4e0e\u76ee\u6807\u53d7\u4f17\u5efa\u7acb\u66f4\u7d27\u5bc6\u7684\u8054\u7cfb\uff0c\u786e\u4fdd\u5176\u4fe1\u606f\u548c\u89c6\u89c9\u5f62\u8c61\u7b26\u5408\u6d88\u8d39\u8005\u7684\u671f\u671b\u3002<\/p>\n\n\n\n<p>\u6b64\u5916\uff0c\u8fd9\u4e9b\u7126\u70b9\u5c0f\u7ec4\u662f\u8bc4\u4f30\u5305\u88c5\u8bbe\u8ba1\u6210\u529f\u4e0e\u5426\u7684\u6709\u6548\u65b9\u6cd5\u3002\u65e0\u8bba\u4ea7\u54c1\u5b9a\u4f4d\u4e3a\u9ad8\u7aef\u3001\u73af\u4fdd\u8fd8\u662f\u5927\u4f17\u5e02\u573a\uff0c\u6807\u7b7e\u3001\u6750\u6599\u548c\u6574\u4f53\u5c55\u793a\u65b9\u9762\u7684\u53cd\u9988\u90fd\u53ef\u80fd\u51b3\u5b9a\u4ea7\u54c1\u5728\u7ade\u4e89\u6fc0\u70c8\u7684\u5e02\u573a\u4e2d\u7684\u63a5\u53d7\u5ea6\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u7126\u70b9\u5c0f\u7ec4\uff1a\u9152\u7cbe\u548c\u975e\u9152\u7cbe\u996e\u6599<\/h2>\n\n\n\n<p>\u968f\u7740\u8d8a\u6765\u8d8a\u591a\u7684\u6d88\u8d39\u8005\u5bfb\u6c42\u66f4\u5065\u5eb7\u7684\u66ff\u4ee3\u54c1\uff0c\u7126\u70b9\u5c0f\u7ec4\u5728\u5f15\u5bfc\u54c1\u724c\u8fdb\u519b\u65b0\u4ea7\u54c1\u7c7b\u522b\uff08\u5305\u62ec\u4f4e\u9152\u7cbe\u548c\u65e0\u9152\u7cbe\u4ea7\u54c1\uff09\u65b9\u9762\u53d1\u6325\u7740\u81f3\u5173\u91cd\u8981\u7684\u4f5c\u7528\u3002\u901a\u8fc7\u5229\u7528\u8fd9\u4e9b\u7126\u70b9\u5c0f\u7ec4\uff0c\u54c1\u724c\u53ef\u4ee5\u66f4\u597d\u5730\u4e86\u89e3\u6d88\u8d39\u8005\u9009\u62e9\u80cc\u540e\u7684\u52a8\u673a\uff0c\u4f8b\u5982\u5bf9\u9002\u5ea6\u6d88\u8d39\u7684\u504f\u597d\u6216\u6ce8\u91cd\u5065\u5eb7\u7684\u51b3\u5b9a\u3002<\/p>\n\n\n\n<p>\u5728\u8fd9\u4e9b\u4f1a\u8bae\u4e2d\uff0c\u53c2\u4e0e\u8005\u5206\u4eab\u4e86\u4ed6\u4eec\u5bf9 <a href=\"https:\/\/www.sisinternational.com\/zh\/%e4%b8%93%e4%b8%9a%e7%9f%a5%e8%af%86\/%e8%a1%8c%e4%b8%9a\/%e9%85%92%e7%b2%be%e9%a5%ae%e6%96%99%e5%b8%82%e5%9c%ba%e8%b0%83%e6%9f%a5\/\">\u9152\u9b3c<\/a> \u548c\u975e\u9152\u7cbe\u996e\u6599\u3002\u9152\u7cbe\u996e\u6599\u7126\u70b9\u5c0f\u7ec4\u8ba9\u516c\u53f8\u80fd\u591f\u6d4b\u8bd5\u521b\u65b0\u53e3\u5473\uff0c\u8bc4\u4f30\u975e\u9152\u7cbe\u996e\u6599\u7684\u5438\u5f15\u529b\uff0c\u5e76\u63a2\u7d22\u8fd9\u4e9b\u66ff\u4ee3\u54c1\u5982\u4f55\u9002\u5e94\u4f20\u7edf\u4e0a\u4ee5\u9152\u7cbe\u996e\u6599\u4e3a\u4e3b\u7684\u793e\u4ea4\u73af\u5883\u3002&nbsp;<\/p>\n\n\n\n<p>\u6b64\u5916\uff0c\u9152\u7c7b\u7126\u70b9\u5c0f\u7ec4\u53ef\u4ee5\u5e2e\u52a9\u54c1\u724c\u786e\u5b9a\u5982\u4f55\u8425\u9500\u8fd9\u4e9b\u65b0\u4ea7\u54c1\u3002\u4ed6\u4eec\u63d0\u4f9b\u4e86\u6709\u6548\u4fe1\u606f\u4f20\u9012\u7684\u89c1\u89e3\uff0c\u7a81\u51fa\u4e86\u975e\u9152\u7cbe\u996e\u6599\u7684\u597d\u5904\uff0c\u4f8b\u5982\u5065\u5eb7\u4f18\u52bf\uff0c\u540c\u65f6\u53c8\u4e0d\u4f1a\u758f\u8fdc\u4f20\u7edf\u7684\u9152\u7c7b\u4ea7\u54c1\u6d88\u8d39\u8005\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u76d1\u7ba1\u8003\u8651\u548c\u6d88\u8d39\u8005\u5b89\u5168<\/h2>\n\n\n\n<p>\u4e00\u4e2a\u5173\u952e\u9886\u57df\u662f\u4e0e\u9152\u7cbe\u76f8\u5173\u7684\u6807\u7b7e\u548c\u5065\u5eb7\u8b66\u544a\u3002\u7126\u70b9\u5c0f\u7ec4\u6df1\u5165\u4e86\u89e3\u4e86\u6d88\u8d39\u8005\u5bf9\u6709\u5173\u9152\u7cbe\u542b\u91cf\u3001\u6d88\u8d39\u9650\u5236\u548c\u6f5c\u5728\u5065\u5eb7\u98ce\u9669\u7684\u5f3a\u5236\u6027\u6807\u7b7e\u7684\u7406\u89e3\u548c\u53cd\u5e94\u3002\u8fd9\u79cd\u53cd\u9988\u5bf9\u4e8e\u9152\u7cbe\u54c1\u724c\u5728\u6ee1\u8db3\u6cd5\u5f8b\u8981\u6c42\u7684\u540c\u65f6\u4fdd\u6301\u79ef\u6781\u7684\u54c1\u724c\u5f62\u8c61\u81f3\u5173\u91cd\u8981\u3002<\/p>\n\n\n\n<p>\u6b64\u5916\uff0c\u6d88\u8d39\u8005\u5b89\u5168\u662f\u9152\u7c7b\u884c\u4e1a\u65e5\u76ca\u5173\u6ce8\u7684\u95ee\u9898\uff0c\u5c24\u5176\u662f\u968f\u7740\u4eba\u4eec\u7406\u6027\u996e\u9152\u610f\u8bc6\u7684\u589e\u5f3a\u3002\u9152\u7c7b\u7126\u70b9\u5c0f\u7ec4\u8ba9\u54c1\u724c\u80fd\u591f\u4e86\u89e3\u6d88\u8d39\u8005\u5bf9\u5b89\u5168\u6d3b\u52a8\u3001\u8fc7\u5ea6\u996e\u9152\u8b66\u544a\u548c\u9002\u5ea6\u996e\u9152\u5021\u5bfc\u6d3b\u52a8\u7684\u53cd\u5e94\u3002\u8fd9\u4e9b\u4fe1\u606f\u6709\u52a9\u4e8e\u516c\u53f8\u5728\u76d1\u7ba1\u5408\u89c4\u4e0e\u7b26\u5408\u516c\u5171\u536b\u751f\u76ee\u6807\u7684\u8425\u9500\u7b56\u7565\u4e4b\u95f4\u53d6\u5f97\u5e73\u8861\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5982\u4f55\u5728\u7ebd\u7ea6\u7684\u7126\u70b9\u5c0f\u7ec4\u4e2d\u6d4b\u8bd5\u9152\u7cbe\u548c\u975e\u9152\u7cbe\u996e\u6599<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-4f43a58b\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-4f43a58b\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Alcoholic-beverage-2.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"Alcoholic beverage (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Alcoholic-beverage-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Alcoholic-beverage-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Alcoholic-beverage-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Alcoholic-beverage-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Alcoholic-beverage-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><br>New York\u2019s diverse consumer base makes it an ideal location for testing <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e4%b8%ad%e5%bf%83%e4%bd%8d%e7%bd%ae%e6%b5%8b%e8%af%95%e4%b8%8e%e7%84%a6%e7%82%b9%e5%b0%8f%e7%bb%84\/\" title=\"\u4e2d\u5fc3\u4f4d\u7f6e\u6d4b\u8bd5\u4e0e\u7126\u70b9\u5c0f\u7ec4\"  data-wpil-monitor-id=\"1600\">alcoholic and non-alcoholic beverages through focus<\/a> groups. It allows businesses to gather valuable insights on taste preferences, packaging appeal, marketing effectiveness, and product perception. Therefore, conducting focus groups in such a dynamic market enables companies to tailor their beverage offerings to meet local and national consumer expectations \u2013 and here\u2019s how businesses can effectively test their beverages in New York focus groups:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1. \u5229\u7528\u7ebd\u7ea6\u7684\u591a\u5143\u5316\u4eba\u53e3\u7ed3\u6784<\/strong><\/h4>\n\n\n\n<p>\u7ebd\u7ea6\u7684\u4eba\u53e3\u6784\u6210\u4e86\u996e\u6599\u516c\u53f8\u53ef\u4ee5\u7784\u51c6\u7684\u5404\u79cd\u4eba\u53e3\u548c\u751f\u6d3b\u65b9\u5f0f\u7fa4\u4f53\u3002\u7ebd\u7ea6\u51e0\u4e4e\u6db5\u76d6\u4e86\u6240\u6709\u7c7b\u578b\u7684\u6d88\u8d39\u8005\uff0c\u4ece\u5bf9\u975e\u9152\u7cbe\u996e\u6599\u611f\u5174\u8da3\u7684\u5065\u5eb7\u610f\u8bc6\u5f3a\u7684\u6d88\u8d39\u8005\u5230\u559c\u6b22\u7cbe\u917f\u5564\u9152\u6216\u9ad8\u6863\u70c8\u9152\u7684\u6d88\u8d39\u8005\u3002\u901a\u8fc7\u7ec4\u7ec7\u9488\u5bf9\u7279\u5b9a\u7fa4\u4f53\uff08\u5982\u5343\u79a7\u4e00\u4ee3\u3001Z \u4e16\u4ee3\u6216\u5bcc\u88d5\u4e13\u4e1a\u4eba\u58eb\uff09\u7684\u7126\u70b9\u5c0f\u7ec4\uff0c\u54c1\u724c\u53ef\u4ee5\u8be6\u7ec6\u4e86\u89e3\u4e0d\u540c\u4eba\u7fa4\u5bf9\u5176\u4ea7\u54c1\u7684\u53cd\u5e94\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2. \u8bc4\u4f30\u98ce\u5473\u7279\u5f81\u548c\u53e3\u5473\u504f\u597d<\/strong><\/h4>\n\n\n\n<p>\u6d4b\u8bd5\u996e\u6599\u7684\u53e3\u5473\u662f\u9152\u7cbe\u548c\u975e\u9152\u7cbe\u4ea7\u54c1\u6210\u529f\u7684\u5173\u952e\u3002\u7126\u70b9\u5c0f\u7ec4\u4e3a\u5473\u89c9\u6d4b\u8bd5\u63d0\u4f9b\u4e86\u7406\u60f3\u7684\u73af\u5883\uff0c\u53c2\u4e0e\u8005\u53ef\u4ee5\u5728\u53d7\u63a7\u73af\u5883\u4e2d\u6bd4\u8f83\u4e0d\u540c\u7684\u53e3\u5473\u6216\u914d\u65b9\u3002\u5bf9\u4e8e\u9152\u7cbe\u996e\u6599\uff0c\u54c1\u724c\u53ef\u4ee5\u63a2\u7d22\u5404\u79cd\u996e\u6599\u7684\u504f\u597d\u2014\u2014\u4f8b\u5982\u7cbe\u917f\u5564\u9152\u3001\u8461\u8404\u9152\u6216\u70c8\u9152\u2014\u2014\u5e76\u786e\u5b9a\u5176\u4ea7\u54c1\u4e0e\u7ade\u4e89\u5bf9\u624b\u76f8\u6bd4\u7684\u8868\u73b0\u5982\u4f55\u3002\u5bf9\u4e8e\u975e\u9152\u7cbe\u996e\u6599\uff0c\u516c\u53f8\u53ef\u4ee5\u6d4b\u8bd5\u80fd\u91cf\u996e\u6599\u3001\u679c\u6c41\u6216\u5065\u5eb7\u996e\u6599\u7684\u65b0\u914d\u65b9\uff0c\u770b\u770b\u53e3\u5473\u5982\u4f55\u5f15\u8d77\u76ee\u6807\u53d7\u4f17\u7684\u5171\u9e23\u3002&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3.\u6d4b\u8bd5\u5305\u88c5\u8bbe\u8ba1\u548c\u54c1\u724c\u5438\u5f15\u529b<\/strong><\/h4>\n\n\n\n<p>\u4f01\u4e1a\u53ef\u4ee5\u5411\u53c2\u4e0e\u8005\u5c55\u793a\u4e0d\u540c\u7684\u6807\u7b7e\u8bbe\u8ba1\u3001\u74f6\u5b50\u5f62\u72b6\u548c\u5305\u88c5\u6750\u6599\uff0c\u5e76\u6536\u96c6\u5173\u4e8e\u54ea\u4e9b\u6700\u5438\u5f15\u4ed6\u4eec\u7684\u53cd\u9988\u3002\u8fd9\u5bf9\u4e8e\u5e0c\u671b\u5438\u5f15\u73af\u4fdd\u610f\u8bc6\u5f3a\u7684\u6d88\u8d39\u8005\u7684\u54c1\u724c\u5c24\u5176\u91cd\u8981\uff0c\u56e0\u4e3a\u7126\u70b9\u5c0f\u7ec4\u53ef\u4ee5\u63ed\u793a\u53ef\u6301\u7eed\u5305\u88c5\u9009\u62e9\u662f\u5426\u5bf9\u8d2d\u4e70\u51b3\u7b56\u4ea7\u751f\u91cd\u5927\u5f71\u54cd\u3002\u901a\u8fc7\u4e86\u89e3\u54ea\u4e9b\u89c6\u89c9\u5143\u7d20\u5438\u5f15\u7ebd\u7ea6\u4eba\uff0c\u54c1\u724c\u53ef\u4ee5\u5236\u4f5c\u51fa\u5728\u7ade\u4e89\u6fc0\u70c8\u7684\u5e02\u573a\u4e2d\u8131\u9896\u800c\u51fa\u7684\u5305\u88c5\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4. \u8861\u91cf\u5bf9\u8425\u9500\u548c\u4ea7\u54c1\u5b9a\u4f4d\u7684\u56de\u5e94<\/strong><\/h4>\n\n\n\n<p>\u9664\u4e86\u6d4b\u8bd5\u996e\u6599\u672c\u8eab\uff0c\u516c\u53f8\u8fd8\u53ef\u4ee5\u4f7f\u7528\u7126\u70b9\u5c0f\u7ec4\u6765\u8bc4\u4f30\u5176\u8425\u9500\u4fe1\u606f\u4e0e\u6d88\u8d39\u8005\u671f\u671b\u7684\u5951\u5408\u7a0b\u5ea6\u3002\u54c1\u724c\u53ef\u4ee5\u5411\u53c2\u4e0e\u8005\u5c55\u793a\u5404\u79cd\u5e7f\u544a\u6982\u5ff5\u3001\u53e3\u53f7\u548c\u4fc3\u9500\u6d3b\u52a8\uff0c\u770b\u770b\u54ea\u4e9b\u60f3\u6cd5\u6700\u80fd\u5f15\u8d77\u5171\u9e23\u3002\u5bf9\u4e8e\u9152\u7cbe\u996e\u6599\uff0c\u54c1\u724c\u53ef\u4ee5\u6d4b\u8bd5\u5176\u4ea7\u54c1\u7684\u5b9a\u4f4d\u2014\u2014\u662f\u9ad8\u7aef\u624b\u5de5\u4ea7\u54c1\u8fd8\u662f\u5e73\u4ef7\u65e5\u5e38\u9009\u62e9\u3002\u975e\u9152\u7cbe\u996e\u6599\u53ef\u4ee5\u4e13\u6ce8\u4e8e\u5065\u5eb7\u610f\u8bc6\u4fe1\u606f\u3001\u80fd\u91cf\u63d0\u5347\u58f0\u660e\u6216\u751f\u6d3b\u65b9\u5f0f\u534f\u8c03\u3002&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>5. \u9075\u5b88\u9152\u7cbe\u6cd5\u89c4<\/strong><\/h4>\n\n\n\n<p>\u5728\u7ebd\u7ea6\u7126\u70b9\u5c0f\u7ec4\u4e2d\u6d4b\u8bd5\u9152\u7cbe\u996e\u6599\u65f6\uff0c\u9075\u5b88\u5f53\u5730\u548c\u8054\u90a6\u6709\u5173\u9152\u7cbe\u6d88\u8d39\u548c\u5e7f\u544a\u7684\u89c4\u5b9a\u81f3\u5173\u91cd\u8981\u3002\u8fd9\u5305\u62ec\u786e\u4fdd\u53c2\u4e0e\u8005\u8fbe\u5230\u6cd5\u5b9a\u996e\u9152\u5e74\u9f84\uff0c\u5e76\u786e\u4fdd\u4efb\u4f55\u6d89\u53ca\u9152\u7cbe\u996e\u6599\u7684\u7126\u70b9\u5c0f\u7ec4\u90fd\u9075\u5b88\u5b89\u5168\u548c\u6cd5\u5f8b\u51c6\u5219\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u975e\u9152\u7cbe\u996e\u6599\u63d0\u4f9b\u4e86\u66f4\u5927\u7684\u7075\u6d3b\u6027\uff0c\u4f46\u4ecd\u9700\u8981\u6ce8\u610f\u4e0e\u5065\u5eb7\u76f8\u5173\u7684\u58f0\u660e\u4ee5\u53ca\u9075\u5b88\u98df\u54c1\u548c\u996e\u6599\u5b89\u5168\u6807\u51c6\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SIS \u56fd\u9645\u9152\u7cbe\u7126\u70b9\u5c0f\u7ec4\u5982\u4f55\u5e2e\u52a9\u4f01\u4e1a<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/company\/sisinternationalresearch\/\" target=\"_blank\" rel=\"noopener\">SIS \u56fd\u9645<\/a>\u9152\u7c7b\u7126\u70b9\u5c0f\u7ec4\u4e3a\u4f01\u4e1a\u63d0\u4f9b\u4e86\u6df1\u5165\u4e86\u89e3\u6d88\u8d39\u8005\u884c\u4e3a\u3001\u4ea7\u54c1\u504f\u597d\u548c\u5e02\u573a\u8d8b\u52bf\u7684\u5f3a\u5927\u5de5\u5177\u3002\u8fd9\u4e9b\u7126\u70b9\u5c0f\u7ec4\u4f7f\u4f01\u4e1a\u80fd\u591f\u76f4\u63a5\u4e0e\u76ee\u6807\u53d7\u4f17\u63a5\u89e6\uff0c\u6536\u96c6\u6709\u52a9\u4e8e\u5236\u5b9a\u4e1a\u52a1\u6218\u7565\u7684\u5b9d\u8d35\u53cd\u9988\u3002<\/p>\n\n\n<p>\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>\u6df1\u5165\u7684\u6d88\u8d39\u8005\u6d1e\u5bdf<br \/><br \/><\/strong>SIS International \u7684\u9152\u7c7b\u7126\u70b9\u5c0f\u7ec4\u4e3a\u4f01\u4e1a\u63d0\u4f9b\u4e86\u6d88\u8d39\u8005\u504f\u597d\u3001\u884c\u4e3a\u548c\u6001\u5ea6\u7684\u5168\u9762\u89c1\u89e3\u3002\u8fd9\u4f7f\u4f01\u4e1a\u80fd\u591f\u5b9a\u5236\u5176\u4ea7\u54c1\u548c\u8425\u9500\u7b56\u7565\uff0c\u4ee5\u66f4\u597d\u5730\u6ee1\u8db3\u76ee\u6807\u53d7\u4f17\u7684\u9700\u6c42\u3002<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>\u6700\u5c0f\u5316\u4ea7\u54c1\u53d1\u5e03\u98ce\u9669<\/strong><strong><br \/><\/strong><strong><br \/><\/strong>\u901a\u8fc7\u7126\u70b9\u5c0f\u7ec4\u6d4b\u8bd5\u65b0\u7684\u9152\u7cbe\u548c\u975e\u9152\u7cbe\u4ea7\u54c1\uff0c\u4f01\u4e1a\u53ef\u4ee5\u5728\u63a8\u51fa\u5e02\u573a\u4e4b\u524d\u6539\u8fdb\u5176\u4ea7\u54c1\uff0c\u964d\u4f4e\u4ea7\u54c1\u5931\u8d25\u7684\u98ce\u9669\u5e76\u786e\u4fdd\u66f4\u5f3a\u7684\u5e02\u573a\u5951\u5408\u5ea6\u3002<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>\u5b9a\u5236\u533a\u57df\u5206\u6790<\/strong><strong><br \/><\/strong><strong><br \/><\/strong>SIS International \u7684\u5168\u7403\u4e13\u4e1a\u77e5\u8bc6\u786e\u4fdd\u7126\u70b9\u5c0f\u7ec4\u7684\u8bbe\u8ba1\u80fd\u591f\u6355\u6349\u5230\u533a\u57df\u5dee\u5f02\uff0c\u4f7f\u4f01\u4e1a\u80fd\u591f\u4e86\u89e3\u5e76\u54cd\u5e94\u5f53\u5730\u504f\u597d\u3001\u6587\u5316\u5f71\u54cd\u548c\u76d1\u7ba1\u8981\u6c42\u3002<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>\u6709\u6548\u7684\u54c1\u724c\u5b9a\u4f4d<\/strong><strong><br \/><\/strong><strong><br \/><\/strong>\u5728 SIS \u7684\u6307\u5bfc\u4e0b\uff0c\u4f01\u4e1a\u53ef\u4ee5\u6d4b\u8bd5\u548c\u4f18\u5316\u54c1\u724c\u6218\u7565\uff0c\u786e\u4fdd\u4ed6\u4eec\u7684\u4ea7\u54c1\u5f15\u8d77\u6d88\u8d39\u8005\u7684\u5171\u9e23\u5e76\u5728\u62e5\u6324\u7684\u5e02\u573a\u4e2d\u8131\u9896\u800c\u51fa\u3002<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>\u8425\u9500\u6d3b\u52a8\u7684\u53ef\u884c\u53cd\u9988<\/strong><strong><br \/><\/strong><strong><br \/><\/strong>\u7126\u70b9\u5c0f\u7ec4\u63d0\u4f9b\u5373\u65f6\u4e14\u76f8\u5173\u7684\u5e7f\u544a\u3001\u5305\u88c5\u548c\u5ba3\u4f20\u6750\u6599\u53cd\u9988\uff0c\u4f7f\u4f01\u4e1a\u80fd\u591f\u5fae\u8c03\u5176\u6d3b\u52a8\u4ee5\u5b9e\u73b0\u6700\u5927\u6548\u679c\u3002<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>\u6218\u7565\u521b\u65b0\u6307\u5bfc<br \/><br \/><\/strong>SIS International \u7684\u4e13\u4e1a\u77e5\u8bc6\u53ef\u5e2e\u52a9\u4f01\u4e1a\u901a\u8fc7\u8bc6\u522b\u65b0\u5174\u7684\u6d88\u8d39\u8005\u9700\u6c42\u548c\u504f\u597d\uff0c\u4fc3\u8fdb\u9152\u7cbe\u548c\u975e\u9152\u7cbe\u996e\u6599\u7684\u521b\u65b0\uff0c\u4fdd\u6301\u9886\u5148\u5730\u4f4d\u3002<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n<\/p>\n\n\n<h2 class=\"wp-block-heading\">\u5173\u4e8e SIS \u56fd\u9645<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/zh\/\">SIS \u56fd\u9645<\/a> \u63d0\u4f9b\u5b9a\u91cf\u3001\u5b9a\u6027\u548c\u6218\u7565\u7814\u7a76\u3002\u6211\u4eec\u63d0\u4f9b\u51b3\u7b56\u6240\u9700\u7684\u6570\u636e\u3001\u5de5\u5177\u3001\u6218\u7565\u3001\u62a5\u544a\u548c\u89c1\u89e3\u3002\u6211\u4eec\u8fd8\u8fdb\u884c\u8bbf\u8c08\u3001\u8c03\u67e5\u3001\u7126\u70b9\u5c0f\u7ec4\u548c\u5176\u4ed6\u5e02\u573a\u7814\u7a76\u65b9\u6cd5\u548c\u9014\u5f84\u3002<a href=\"https:\/\/www.sisinternational.com\/zh\/%e5%85%b3%e4%ba%8e-sis-%e5%9b%bd%e9%99%85%e7%a0%94%e7%a9%b6\/contact-sis-international-market-research\/\"> \u8054\u7cfb\u6211\u4eec<\/a> \u4e3a\u60a8\u7684\u4e0b\u4e00\u4e2a\u5e02\u573a\u7814\u7a76\u9879\u76ee\u63d0\u4f9b\u5e2e\u52a9\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>Focus Groups on Alcohol: Alcoholic and Non-Alcoholic Beverages&nbsp; As preferences and trends shift, brands need to stay attuned to what their customers want \u2013 and focus groups on alcohol provide a powerful tool to gain in-depth insights into consumer preferences, motivations, and perceptions. Through these discussions, alcohol brands can better understand their target audience, explore &#8230; <a title=\"\u9152\u7cbe\u7126\u70b9\u5c0f\u7ec4\uff1a\u9152\u7cbe\u548c\u975e\u9152\u7cbe\u996e\u6599\u00a0\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e4%b8%93%e9%97%a8%e5%b0%8f%e7%bb%84\/%e9%85%92%e7%b2%be%e7%84%a6%e7%82%b9%e5%b0%8f%e7%bb%84\/\" aria-label=\"\u9605\u8bfb Focus Groups on Alcohol: Alcoholic and Non-Alcoholic Beverages\u00a0\">\u91cc\u65af<\/a><\/p>","protected":false},"author":1,"featured_media":63246,"parent":16287,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-53727","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/53727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/comments?post=53727"}],"version-history":[{"count":9,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/53727\/revisions"}],"predecessor-version":[{"id":79531,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/53727\/revisions\/79531"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/16287"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media\/63246"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media?parent=53727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}