{"id":53080,"date":"2024-09-10T11:02:03","date_gmt":"2024-09-10T15:02:03","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=53080"},"modified":"2025-09-28T22:54:12","modified_gmt":"2025-09-29T02:54:12","slug":"%e5%ae%9a%e9%87%8f%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6%e4%b8%ad%e5%ba%94%e9%81%bf%e5%85%8d%e7%9a%84%e5%b8%b8%e8%a7%81%e9%94%99%e8%af%af","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/common-mistakes-to-avoid-in-quantitative-market-research\/","title":{"rendered":"\u5b9a\u91cf\u5e02\u573a\u7814\u7a76\u4e2d\u5e94\u907f\u514d\u7684\u5e38\u89c1\u9519\u8bef"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u5b9a\u91cf\u5e02\u573a\u7814\u7a76\u4e2d\u5e94\u907f\u514d\u7684\u5e38\u89c1\u9519\u8bef<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-a572ab95\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-a572ab95\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-22.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"\u5b9a\u91cf\u7814\u7a76\uff0822\uff09\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-22.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-22-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-22-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-22-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-22-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">\u5c06\u6700\u4f73\u5b9e\u8df5\u878d\u5165\u5230\u4f60\u7684\u5b9a\u91cf\u5e02\u573a\u7814\u7a76\u65b9\u6cd5\u4e2d\uff0c\u5c06\u6709\u52a9\u4e8e\u4f60\u907f\u514d\u5e38\u89c1\u7684\u9677\u9631\uff0c\u5e76\u6700\u5927\u9650\u5ea6\u5730\u53d1\u6325\u7814\u7a76\u5de5\u4f5c\u7684\u4ef7\u503c\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u51c6\u786e\u7684\u6570\u636e\u662f\u6210\u529f\u5546\u4e1a\u7b56\u7565\u7684\u57fa\u77f3\uff0c\u800c\u5b9a\u91cf\u5e02\u573a\u8c03\u7814\u5219\u662f\u83b7\u53d6\u6570\u636e\u7684\u5173\u952e\u65b9\u6cd5\u3002\u7136\u800c\uff0c\u5373\u4f7f\u662f\u6700\u6709\u7ecf\u9a8c\u7684\u7814\u7a76\u4eba\u5458\u4e5f\u53ef\u80fd\u9677\u5165\u4e00\u4e9b\u9677\u9631\uff0c\u4ece\u800c\u5f71\u54cd\u7814\u7a76\u7ed3\u679c\u7684\u6709\u6548\u6027\u2026\u2026\u56e0\u6b64\uff0c\u4e86\u89e3\u8fd9\u4e9b\u5e38\u89c1\u7684\u9519\u8bef\uff0c\u6709\u52a9\u4e8e\u63d0\u9ad8\u5b9a\u91cf\u7814\u7a76\u7684\u51c6\u786e\u6027\u548c\u5f71\u54cd\u529b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns has-global-color-9-color has-text-color has-background has-link-color wp-elements-f82b86a4e79e8bb893663c0abd311fa7 is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" style=\"background-color:#f7f9fa6e\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:71.28%\">\n<div class=\"wp-block-rank-math-toc-block aligncenter has-global-color-9-color has-text-color has-link-color wp-elements-f8fd9f4561cc5c56547ca9c43dfb504c\" style=\"font-size:16px\" id=\"rank-math-toc\"><h2><br><strong>\u7535\u89c6<\/strong>\u5185\u5bb9<\/h2><nav><ul><li class=\"\"><a href=\"#mistake-1-overlooking-sample-size-and-representation-on-quantitative-market-research\">\u8bef\u533a\u4e00\uff1a\u5b9a\u91cf\u5e02\u573a\u7814\u7a76\u4e2d\u5ffd\u89c6\u6837\u672c\u91cf\u548c\u4ee3\u8868\u6027<\/a><\/li><li class=\"\"><a href=\"#mistake-2-ignoring-data-quality-on-quantitative-market-research\">\u8bef\u533a\u4e8c\uff1a\u5ffd\u89c6\u5b9a\u91cf\u5e02\u573a\u8c03\u7814\u4e2d\u7684\u6570\u636e\u8d28\u91cf<\/a><\/li><li class=\"\"><a href=\"#mistake-3-misinterpreting-statistical-significance\">\u9519\u8bef\u4e09\uff1a\u8bef\u89e3\u7edf\u8ba1\u663e\u8457\u6027<\/a><\/li><li class=\"\"><a href=\"#mistake-4-neglecting-the-context-of-the-data-on-quantitative-market-research\">\u8bef\u533a\u56db\uff1a\u5ffd\u7565\u5b9a\u91cf\u5e02\u573a\u7814\u7a76\u6570\u636e\u7684\u80cc\u666f<\/a><\/li><li class=\"\"><a href=\"#mistake-5-failing-to-communicate-findings-effectively-on-quantitative-market-research\">\u9519\u8bef\u4e94\uff1a\u672a\u80fd\u6709\u6548\u4f20\u8fbe\u5b9a\u91cf\u5e02\u573a\u8c03\u7814\u7ed3\u679c<\/a><\/li><li class=\"\"><a href=\"#how-sis-international-research-helps-businesses-avoid-common-mistakes-in-quantitative-market-research\">SIS\u56fd\u9645\u7814\u7a76\u5982\u4f55\u5e2e\u52a9\u4f01\u4e1a\u907f\u514d\u5b9a\u91cf\u5e02\u573a\u7814\u7a76\u4e2d\u7684\u5e38\u89c1\u9519\u8bef<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"mistake-1-overlooking-sample-size-and-representation-on-quantitative-market-research\">\u8bef\u533a\u4e00\uff1a\u5b9a\u91cf\u5e02\u573a\u7814\u7a76\u4e2d\u5ffd\u89c6\u6837\u672c\u91cf\u548c\u4ee3\u8868\u6027<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u7814\u7a76\u7ed3\u679c\u7684\u51c6\u786e\u6027\u548c\u53ef\u9760\u6027\u5f88\u5927\u7a0b\u5ea6\u4e0a\u53d6\u51b3\u4e8e\u6837\u672c\u7684\u8d28\u91cf\u3002\u5982\u679c\u6837\u672c\u91cf\u592a\u5c0f\u6216\u7f3a\u4e4f\u4ee3\u8868\u6027\uff0c\u6536\u96c6\u5230\u7684\u6570\u636e\u53ef\u80fd\u4f1a\u51fa\u73b0\u504f\u5dee\uff0c\u5bfc\u81f4\u5f97\u51fa\u4e0d\u51c6\u786e\u7684\u7ed3\u8bba\uff0c\u4ece\u800c\u8bef\u5bfc\u60a8\u7684\u4e1a\u52a1\u51b3\u7b56\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f8b\u5982\uff0c\u5047\u8bbe\u4e00\u5bb6\u516c\u53f8\u5f00\u5c55\u8c03\u67e5\u4ee5\u8bc4\u4f30\u5ba2\u6237\u5bf9\u65b0\u4ea7\u54c1\u7684\u6ee1\u610f\u5ea6\u3002\u5982\u679c\u6837\u672c\u4ec5\u5305\u542b\u4e00\u5c0f\u90e8\u5206\u65e9\u671f\u7528\u6237\uff08\u4ed6\u4eec\u901a\u5e38\u5bf9\u65b0\u4ea7\u54c1\u66f4\u4e3a\u70ed\u60c5\uff09\uff0c\u90a3\u4e48\u8c03\u67e5\u7ed3\u679c\u53ef\u80fd\u65e0\u6cd5\u53cd\u6620\u66f4\u5e7f\u6cdb\u5ba2\u6237\u7fa4\u4f53\u7684\u610f\u89c1\u3002\u8fd9\u53ef\u80fd\u5bfc\u81f4\u8fc7\u4e8e\u4e50\u89c2\u7684\u7ed3\u8bba\uff0c\u4e0e\u5b9e\u9645\u5e02\u573a\u53cd\u5e94\u4e0d\u7b26\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u53e6\u4e00\u79cd\u60c5\u51b5\u4e0b\uff0c\u5982\u679c\u6837\u672c\u591a\u6837\u6027\u4e0d\u8db3\uff0c\u65e0\u6cd5\u4ee3\u8868\u4e0d\u540c\u4eba\u7fa4\uff08\u4f8b\u5982\u5e74\u9f84\u3001\u6536\u5165\u6c34\u5e73\u6216\u5730\u7406\u4f4d\u7f6e\uff09\uff0c\u90a3\u4e48\u7814\u7a76\u7ed3\u679c\u53ef\u80fd\u4f1a\u5ffd\u7565\u90a3\u4e9b\u4ee3\u8868\u6027\u4e0d\u8db3\u7fa4\u4f53\u7684\u91cd\u8981\u89c1\u89e3\u3002\u8fd9\u4f1a\u5bfc\u81f4\u8425\u9500\u7b56\u7565\u65e0\u6cd5\u5f15\u8d77\u76ee\u6807\u5e02\u573a\u5f88\u5927\u4e00\u90e8\u5206\u4eba\u7684\u5171\u9e23\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e3a\u907f\u514d\u8fd9\u4e9b\u9677\u9631\uff0c\u7cbe\u5fc3\u89c4\u5212\u62bd\u6837\u7b56\u7565\u81f3\u5173\u91cd\u8981\u3002\u8fd9\u5305\u62ec\u6839\u636e\u7edf\u8ba1\u8ba1\u7b97\u786e\u5b9a\u5408\u9002\u7684\u6837\u672c\u91cf\uff0c\u5e76\u786e\u4fdd\u6837\u672c\u80fd\u591f\u4ee3\u8868\u4f60\u6240\u7814\u7a76\u7684\u603b\u4f53\u3002.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"mistake-2-ignoring-data-quality-on-quantitative-market-research\">\u8bef\u533a\u4e8c\uff1a\u5ffd\u89c6\u5b9a\u91cf\u5e02\u573a\u8c03\u7814\u4e2d\u7684\u6570\u636e\u8d28\u91cf<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u9ad8\u8d28\u91cf\u6570\u636e\u662f\u53ef\u9760\u7814\u7a76\u7ed3\u679c\u7684\u57fa\u7840\uff0c\u4efb\u4f55\u6570\u636e\u8d28\u91cf\u4e0a\u7684\u59a5\u534f\u90fd\u53ef\u80fd\u5bfc\u81f4\u8bef\u5bfc\u6027\u7684\u7ed3\u8bba\u3002\u5e38\u89c1\u7684\u6570\u636e\u8d28\u91cf\u95ee\u9898\u5305\u62ec\u6570\u636e\u4e0d\u5b8c\u6574\u3001\u53d7\u8bbf\u8005\u504f\u5dee\u548c\u6570\u636e\u5f55\u5165\u9519\u8bef\uff0c\u6240\u6709\u8fd9\u4e9b\u90fd\u53ef\u80fd\u626d\u66f2\u7814\u7a76\u7ed3\u679c\u3002.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5f53\u53d7\u8bbf\u8005\u6ca1\u6709\u5b8c\u6574\u56de\u7b54\u8c03\u67e5\u95ee\u9898\u65f6\uff0c\u5c31\u4f1a\u51fa\u73b0\u6570\u636e\u4e0d\u5b8c\u6574\u7684\u60c5\u51b5\uff0c\u5bfc\u81f4\u6570\u636e\u96c6\u4e2d\u51fa\u73b0\u7a7a\u767d\u3002.&nbsp;<\/li>\n\n\n\n<li>\u53d7\u8bbf\u8005\u504f\u5dee\u662f\u53e6\u4e00\u4e2a\u53ef\u80fd\u5f71\u54cd\u6570\u636e\u8d28\u91cf\u7684\u5e38\u89c1\u95ee\u9898\u3002\u5f53\u53d7\u8bbf\u8005\u7684\u56de\u7b54\u53d7\u5230\u95ee\u9898\u63aa\u8f9e\u3001\u8c03\u67e5\u73af\u5883\u6216\u81ea\u8eab\u8ba4\u77e5\u7684\u5f71\u54cd\u65f6\uff0c\u5c31\u4f1a\u51fa\u73b0\u8fd9\u79cd\u60c5\u51b5\u3002.&nbsp;<\/li>\n\n\n\n<li>\u6570\u636e\u5f55\u5165\u9519\u8bef\uff0c\u4f8b\u5982\u7f16\u7801\u9519\u8bef\u6216\u8f6c\u5f55\u9519\u8bef\uff0c\u4f1a\u8fdb\u4e00\u6b65\u635f\u5bb3\u7814\u7a76\u7684\u5b8c\u6574\u6027\u3002\u5373\u4f7f\u662f\u5fae\u5c0f\u7684\u9519\u8bef\u4e5f\u53ef\u80fd\u9020\u6210\u91cd\u5927\u5f71\u54cd\uff0c\u5c24\u5176\u662f\u5728\u5904\u7406\u5927\u578b\u6570\u636e\u96c6\u65f6\uff0c\u4f1a\u5bfc\u81f4\u9519\u8bef\u7684\u5206\u6790\u7ed3\u679c\uff0c\u5e76\u53ef\u80fd\u9020\u6210\u4ee3\u4ef7\u9ad8\u6602\u7684\u5546\u4e1a\u51b3\u7b56\u3002.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e3a\u786e\u4fdd\u6570\u636e\u8d28\u91cf\uff0c\u5fc5\u987b\u5b9e\u65bd\u4e25\u683c\u7684\u6570\u636e\u6536\u96c6\u548c\u9a8c\u8bc1\u7a0b\u5e8f\u3002\u8fd9\u5305\u62ec\u9884\u5148\u6d4b\u8bd5\u8c03\u67e5\u95ee\u5377\u4ee5\u8bc6\u522b\u6f5c\u5728\u7684\u504f\u5dee\u6765\u6e90\uff0c\u5728\u95ee\u5377\u4e2d\u4f7f\u7528\u6e05\u6670\u4e2d\u7acb\u7684\u8bed\u8a00\uff0c\u4ee5\u53ca\u5728\u6570\u636e\u5f55\u5165\u8fc7\u7a0b\u4e2d\u91c7\u53d6\u8d28\u91cf\u63a7\u5236\u63aa\u65bd\u3002\u6b64\u5916\uff0c\u6570\u636e\u6e05\u6d17\u6280\u672f\u5bf9\u4e8e\u8bc6\u522b\u548c\u7ea0\u6b63\u6570\u636e\u96c6\u4e2d\u7684\u4efb\u4f55\u4e0d\u4e00\u81f4\u4e4b\u5904\u4e5f\u81f3\u5173\u91cd\u8981\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"mistake-3-misinterpreting-statistical-significance\">\u9519\u8bef\u4e09\uff1a\u8bef\u89e3\u7edf\u8ba1\u663e\u8457\u6027<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u7edf\u8ba1\u663e\u8457\u6027\u662f\u4e00\u4e2a\u81f3\u5173\u91cd\u8981\u7684\u6982\u5ff5\uff0c\u5b83\u80fd\u5e2e\u52a9\u7814\u7a76\u4eba\u5458\u5224\u65ad\u7814\u7a76\u7ed3\u679c\u662f\u5426\u53ef\u80fd\u6e90\u4e8e\u5076\u7136\u56e0\u7d20\uff0c\u4f46\u5b83\u5e38\u5e38\u88ab\u8bef\u89e3\u6216\u8bef\u7528\u3002\u5bf9\u7edf\u8ba1\u663e\u8457\u6027\u7684\u8bef\u89e3\u4f1a\u5bfc\u81f4\u9519\u8bef\u7684\u7ed3\u8bba\uff0c\u8fdb\u800c\u5bfc\u81f4\u9519\u8bef\u7684\u5546\u4e1a\u51b3\u7b56\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u4e2a\u5e38\u89c1\u7684\u9519\u8bef\u662f\u5c06\u76f8\u5173\u6027\u4e0e\u56e0\u679c\u5173\u7cfb\u6df7\u6dc6\u3002\u4ec5\u4ec5\u56e0\u4e3a\u4e24\u4e2a\u53d8\u91cf\u5728\u7edf\u8ba1\u5b66\u4e0a\u663e\u8457\uff0c\u5e76\u4e0d\u610f\u5473\u7740\u5176\u4e2d\u4e00\u4e2a\u53d8\u91cf\u4f1a\u5bfc\u81f4\u53e6\u4e00\u4e2a\u53d8\u91cf\u3002\u4f8b\u5982\uff0c\u4e00\u9879\u7814\u7a76\u53ef\u80fd\u53d1\u73b0\u51b0\u6dc7\u6dcb\u9500\u91cf\u548c\u6eba\u6c34\u4e8b\u4ef6\u4e4b\u95f4\u5b58\u5728\u7edf\u8ba1\u5b66\u4e0a\u7684\u663e\u8457\u76f8\u5173\u6027\uff0c\u4f46\u5f97\u51fa\u201c\u5403\u51b0\u6dc7\u6dcb\u4f1a\u5bfc\u81f4\u6eba\u6c34\u201d\u7684\u7ed3\u8bba\u662f\u9519\u8bef\u7684\u3002\u5b9e\u9645\u4e0a\uff0c\u8fd9\u79cd\u76f8\u5173\u6027\u7684\u5b58\u5728\u662f\u56e0\u4e3a\u8fd9\u4e24\u4e2a\u53d8\u91cf\u90fd\u53d7\u5230\u7b2c\u4e09\u4e2a\u56e0\u7d20\u7684\u5f71\u54cd\uff1a\u708e\u70ed\u7684\u5929\u6c14\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b64\u5916\uff0c\u8fc7\u5ea6\u4f9d\u8d56\u7edf\u8ba1\u663e\u8457\u6027\u800c\u4e0d\u8003\u8651\u5176\u4ed6\u56e0\u7d20\uff0c\u5982\u7814\u7a76\u8bbe\u8ba1\u3001\u6837\u672c\u91cf\u548c\u66f4\u5e7f\u6cdb\u7684\u80cc\u666f\uff0c\u53ef\u80fd\u4f1a\u5bfc\u81f4\u9519\u8bef\u7684\u51b3\u7b56\u3002.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e3a\u4e86\u907f\u514d\u8fd9\u4e9b\u9677\u9631\uff0c\u5fc5\u987b\u5bf9\u7edf\u8ba1\u6982\u5ff5\u6709\u624e\u5b9e\u7684\u7406\u89e3\uff0c\u5e76\u5728\u9002\u5f53\u7684\u80cc\u666f\u4e0b\u89e3\u8bfb\u5b9a\u91cf\u5e02\u573a\u8c03\u7814\u7684\u7ed3\u679c\u3002\u8fd9\u5305\u62ec\u8003\u8651\u7814\u7a76\u7ed3\u679c\u7684\u5b9e\u9645\u610f\u4e49\uff0c\u4e86\u89e3\u7edf\u8ba1\u68c0\u9a8c\u7684\u5c40\u9650\u6027\uff0c\u4ee5\u53ca\u8c28\u614e\u5730\u4ece\u76f8\u5173\u6027\u6570\u636e\u4e2d\u63a8\u65ad\u56e0\u679c\u5173\u7cfb\u3002.<\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-5adca851\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-5adca851\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-1d4-1.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"\u5b9a\u91cf\u7814\u7a76\uff081d4\uff09\uff081\uff09\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-1d4-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-1d4-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-1d4-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-1d4-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-1d4-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"mistake-4-neglecting-the-context-of-the-data-on-quantitative-market-research\">\u8bef\u533a\u56db\uff1a\u5ffd\u7565\u5b9a\u91cf\u5e02\u573a\u7814\u7a76\u6570\u636e\u7684\u80cc\u666f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u7ecf\u6d4e\u72b6\u51b5\u3001\u6587\u5316\u5dee\u5f02\u548c\u5e02\u573a\u52a8\u6001\u7b49\u80cc\u666f\u56e0\u7d20\u5bf9\u6570\u636e\u53ca\u5176\u89e3\u8bfb\u8d77\u7740\u81f3\u5173\u91cd\u8981\u7684\u4f5c\u7528\u3002\u5ffd\u89c6\u8fd9\u4e9b\u56e0\u7d20\u53ef\u80fd\u5bfc\u81f4\u8bef\u5bfc\u6027\u7ed3\u8bba\uff0c\u65e0\u6cd5\u51c6\u786e\u53cd\u6620\u5e02\u573a\u7684\u771f\u5b9e\u60c5\u51b5\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f8b\u5982\uff0c\u5047\u8bbe\u5728\u7ecf\u6d4e\u4f4e\u8ff7\u65f6\u671f\u8c03\u67e5\u6d88\u8d39\u8005\u7684\u652f\u51fa\u4e60\u60ef\u3002\u5982\u679c\u5206\u6790\u6ca1\u6709\u8003\u8651\u5230\u66f4\u5e7f\u6cdb\u7684\u7ecf\u6d4e\u80cc\u666f\uff0c\u8c03\u67e5\u7ed3\u679c\u53ef\u80fd\u4f1a\u9519\u8bef\u5730\u8868\u660e\u6d88\u8d39\u8005\u5df2\u7ecf\u6c38\u4e45\u6027\u5730\u51cf\u5c11\u4e86\u652f\u51fa\u3002\u800c\u5b9e\u9645\u4e0a\uff0c\u652f\u51fa\u51cf\u5c11\u53ef\u80fd\u662f\u5bf9\u7ecf\u6d4e\u4e0d\u786e\u5b9a\u6027\u7684\u6682\u65f6\u6027\u53cd\u5e94\uff0c\u800c\u975e\u957f\u671f\u8d8b\u52bf\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b64\u5916\uff0c\u653f\u6cbb\u53d8\u9769\u3001\u6280\u672f\u8fdb\u6b65\u6216\u73af\u5883\u56e0\u7d20\u7b49\u5916\u90e8\u4e8b\u4ef6\u4e5f\u4f1a\u5bf9\u6570\u636e\u4ea7\u751f\u91cd\u5927\u5f71\u54cd\u3002\u653f\u5e9c\u6cd5\u89c4\u7684\u7a81\u7136\u53d8\u5316\u53ef\u80fd\u4f1a\u5f71\u54cd\u6d88\u8d39\u8005\u884c\u4e3a\u6216\u4f01\u4e1a\u8fd0\u8425\uff0c\u5bfc\u81f4\u6570\u636e\u65e0\u6cd5\u53cd\u6620\u957f\u671f\u8d8b\u52bf\u3002\u5982\u679c\u5728\u5206\u6790\u4e2d\u5ffd\u7565\u8fd9\u4e9b\u56e0\u7d20\uff0c\u7814\u7a76\u7ed3\u679c\u53ef\u80fd\u4f1a\u5bfc\u81f4\u9519\u8bef\u7684\u5546\u4e1a\u7b56\u7565\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e3a\u907f\u514d\u8fd9\u79cd\u9519\u8bef\uff0c\u81f3\u5173\u91cd\u8981\u7684\u662f\u8981\u5728\u66f4\u5e7f\u6cdb\u7684\u80cc\u666f\u4e0b\u5206\u6790\u5b9a\u91cf\u6570\u636e\uff0c\u4e86\u89e3\u53ef\u80fd\u5f71\u54cd\u6570\u636e\u7684\u5916\u90e8\u56e0\u7d20\uff0c\u5e76\u8003\u8651\u8fd9\u4e9b\u56e0\u7d20\u53ef\u80fd\u4f1a\u5982\u4f55\u5f71\u54cd\u7ed3\u679c\u7684\u89e3\u91ca\u3002.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"mistake-5-failing-to-communicate-findings-effectively-on-quantitative-market-research\">\u9519\u8bef\u4e94\uff1a\u672a\u80fd\u6709\u6548\u4f20\u8fbe\u5b9a\u91cf\u5e02\u573a\u8c03\u7814\u7ed3\u679c<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u4e2a\u5e38\u89c1\u7684\u9519\u8bef\u662f\u672a\u80fd\u6e05\u6670\u3001\u7b80\u6d01\u3001\u6709\u6548\u5730\u5448\u73b0\u7814\u7a76\u7ed3\u679c\uff0c\u8fd9\u4f1a\u524a\u5f31\u7814\u7a76\u7684\u5f71\u54cd\u529b\u3002\u5728\u5c55\u793a\u5b9a\u91cf\u7814\u7a76\u7ed3\u679c\u65f6\uff0c\u52a1\u5fc5\u5c06\u4fe1\u606f\u63d0\u70bc\u4e3a\u6700\u5173\u952e\u7684\u6d1e\u89c1\u3002\u4e0e\u5176\u7f57\u5217\u6240\u6709\u6570\u636e\u70b9\uff0c\u4e0d\u5982\u805a\u7126\u4e8e\u4e0e\u5f53\u524d\u4e1a\u52a1\u51b3\u7b56\u6700\u76f8\u5173\u7684\u5173\u952e\u6307\u6807\u3002\u8fd9\u6837\u6709\u52a9\u4e8e\u786e\u4fdd\u53d7\u4f17\u80fd\u591f\u6293\u4f4f\u8981\u70b9\uff0c\u800c\u4e0d\u4f1a\u8ff7\u5931\u5728\u6d77\u91cf\u6570\u636e\u4e4b\u4e2d\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u56fe\u8868\u3001\u56fe\u5f62\u548c\u4fe1\u606f\u56fe\u7b49\u89c6\u89c9\u8f85\u52a9\u5de5\u5177\u5728\u6709\u6548\u6c9f\u901a\u4e2d\u4e5f\u53d1\u6325\u7740\u81f3\u5173\u91cd\u8981\u7684\u4f5c\u7528\u3002\u8fd9\u4e9b\u5de5\u5177\u80fd\u591f\u4ee5\u6613\u4e8e\u7406\u89e3\u7684\u65b9\u5f0f\u5c55\u73b0\u8d8b\u52bf\u3001\u5bf9\u6bd4\u548c\u5173\u952e\u6570\u636e\u70b9\u3002.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6700\u540e\uff0c\u81f3\u5173\u91cd\u8981\u7684\u662f\u5c06\u7814\u7a76\u7ed3\u679c\u4e0e\u53ef\u64cd\u4f5c\u7684\u5efa\u8bae\u76f4\u63a5\u8054\u7cfb\u8d77\u6765\u3002\u5229\u76ca\u76f8\u5173\u8005\u4e0d\u4ec5\u5e94\u8be5\u7406\u89e3\u6570\u636e\uff0c\u8fd8\u5e94\u8be5\u77e5\u9053\u6839\u636e\u8fd9\u4e9b\u89c1\u89e3\u4e0b\u4e00\u6b65\u8be5\u91c7\u53d6\u54ea\u4e9b\u6b65\u9aa4\u3002\u4f8b\u5982\uff0c\u5982\u679c\u7814\u7a76\u63ed\u793a\u4e86\u67d0\u4e2a\u7279\u5b9a\u7ec6\u5206\u5e02\u573a\u5b58\u5728\u91cd\u5927\u673a\u9047\uff0c\u90a3\u4e48\u6f14\u793a\u6587\u7a3f\u5c31\u5e94\u8be5\u5305\u542b\u6e05\u6670\u7684\u6218\u7565\u5efa\u8bae\uff0c\u8bf4\u660e\u5982\u4f55\u6293\u4f4f\u8fd9\u4e00\u673a\u9047\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-sis-international-research-helps-businesses-avoid-common-mistakes-in-quantitative-market-research\">SIS\u56fd\u9645\u7814\u7a76\u5982\u4f55\u5e2e\u52a9\u4f01\u4e1a\u907f\u514d\u5b9a\u91cf\u5e02\u573a\u7814\u7a76\u4e2d\u7684\u5e38\u89c1\u9519\u8bef<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/company\/sisinternationalresearch\/\" target=\"_blank\" rel=\"noopener\">SIS \u56fd\u9645<\/a> \u6211\u4eec\u662f\u4f01\u4e1a\u5f00\u5c55\u9ad8\u6548\u3001\u7cbe\u51c6\u7684\u5b9a\u91cf\u5e02\u573a\u8c03\u7814\u7684\u53ef\u9760\u5408\u4f5c\u4f19\u4f34\u3002\u51ed\u501f\u6570\u5341\u5e74\u7684\u7ecf\u9a8c\uff0c\u6211\u4eec\u63d0\u4f9b\u4e13\u4e1a\u7684\u6307\u5bfc\u548c\u5b8c\u5584\u7684\u65b9\u6cd5\u8bba\uff0c\u5e2e\u52a9\u4f01\u4e1a\u5e94\u5bf9\u5b9a\u91cf\u7814\u7a76\u7684\u590d\u6742\u6027\uff0c\u907f\u514d\u5e38\u89c1\u7684\u9677\u9631\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5b9a\u5236\u7814\u7a76\u89e3\u51b3\u65b9\u6848\uff1a<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6bcf\u4e2a\u7814\u7a76\u9879\u76ee\u90fd\u72ec\u4e00\u65e0\u4e8c\uff0cSIS International \u6df1\u77e5\u6839\u636e\u6bcf\u4f4d\u5ba2\u6237\u7684\u5177\u4f53\u9700\u6c42\u5b9a\u5236\u7814\u7a76\u65b9\u6848\u7684\u91cd\u8981\u6027\u3002\u6211\u4eec\u4e0e\u4f01\u4e1a\u7d27\u5bc6\u5408\u4f5c\uff0c\u660e\u786e\u7814\u7a76\u76ee\u6807\uff0c\u9009\u62e9\u6700\u5408\u9002\u7684\u7814\u7a76\u65b9\u6cd5\uff0c\u786e\u4fdd\u7814\u7a76\u4ece\u4e00\u5f00\u59cb\u5c31\u76ee\u6807\u660e\u786e\u3001\u5207\u5408\u5b9e\u9645\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u4e25\u683c\u7684\u6570\u636e\u6536\u96c6\u6d41\u7a0b\uff1a<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5b9a\u91cf\u7814\u7a76\u4e2d\u6700\u5e38\u89c1\u7684\u9519\u8bef\u4e4b\u4e00\u662f\u6536\u96c6\u4e0d\u53ef\u9760\u6216\u6709\u504f\u5dee\u7684\u6570\u636e\u3002SIS International \u901a\u8fc7\u91c7\u7528\u4e25\u8c28\u7684\u6570\u636e\u6536\u96c6\u65b9\u6cd5\u6765\u964d\u4f4e\u8fd9\u79cd\u98ce\u9669\u3002\u6211\u4eec\u7684\u65b9\u6cd5\u65e8\u5728\u786e\u4fdd\u6536\u96c6\u7684\u6570\u636e\u65e2\u51c6\u786e\u53c8\u5177\u6709\u4ee3\u8868\u6027\uff0c\u4ece\u800c\u4f7f\u4f01\u4e1a\u80fd\u591f\u57fa\u4e8e\u53ef\u9760\u53ef\u4fe1\u7684\u6570\u636e\u505a\u51fa\u51b3\u7b56\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u7efc\u5408\u6570\u636e\u5206\u6790\u4e0e\u89e3\u8bfb\uff1a<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6570\u636e\u8bef\u8bfb\u662f\u5b9a\u91cf\u7814\u7a76\u4e2d\u53e6\u4e00\u4e2a\u5e38\u89c1\u7684\u9519\u8bef\u3002SIS International \u7ecf\u9a8c\u4e30\u5bcc\u7684\u5206\u6790\u5e08\u56e2\u961f\u8fd0\u7528\u5148\u8fdb\u7684\u7edf\u8ba1\u5de5\u5177\u548c\u6280\u672f\uff0c\u786e\u4fdd\u6570\u636e\u5f97\u5230\u6b63\u786e\u7684\u5206\u6790\u548c\u89e3\u8bfb\u3002\u6211\u4eec\u4e13\u6ce8\u4e8e\u6316\u6398\u4e0d\u4ec5\u5177\u6709\u7edf\u8ba1\u5b66\u610f\u4e49\uff0c\u800c\u4e14\u80fd\u591f\u76f4\u63a5\u5e94\u7528\u4e8e\u5ba2\u6237\u4e1a\u52a1\u9700\u6c42\u7684\u6d1e\u89c1\uff0c\u4ece\u800c\u5e2e\u52a9\u5ba2\u6237\u907f\u514d\u8fc7\u5ea6\u6982\u62ec\u6216\u8bef\u7528\u7b49\u9677\u9631\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u6301\u7eed\u8d28\u91cf\u4fdd\u8bc1\uff1a<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SIS International 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href=\"https:\/\/www.sisinternational.com\/zh\/common-mistakes-to-avoid-in-quantitative-market-research\/\" aria-label=\"\u9605\u8bfb Common Mistakes to Avoid in Quantitative Market Research\">\u91cc\u65af<\/a><\/p>","protected":false},"author":1,"featured_media":67035,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-53080","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/53080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/comments?post=53080"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/53080\/revisions"}],"predecessor-version":[{"id":70345,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/53080\/revisions\/70345"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media\/67035"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media?parent=53080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}