{"id":47556,"date":"2024-04-15T17:29:38","date_gmt":"2024-04-15T21:29:38","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=47556"},"modified":"2026-01-26T18:45:44","modified_gmt":"2026-01-26T23:45:44","slug":"%e9%94%80%e5%94%ae%e7%82%b9%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/%e4%b8%93%e4%b8%9a%e7%9f%a5%e8%af%86\/%e9%94%80%e5%94%ae%e7%82%b9%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/","title":{"rendered":"\u9500\u552e\u70b9\u5e02\u573a\u7814\u7a76"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u9500\u552e\u70b9\u5e02\u573a\u7814\u7a76<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-0224ee6a\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-0224ee6a\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Point-of-sale-point-of-purchase-7.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"Point of sale point of purchase (7)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Point-of-sale-point-of-purchase-7.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Point-of-sale-point-of-purchase-7-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Point-of-sale-point-of-purchase-7-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Point-of-sale-point-of-purchase-7-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Point-of-sale-point-of-purchase-7-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p>\u4ece\u4f20\u7edf\u6536\u94f6\u673a\u5230\u73b0\u4ee3\u9500\u552e\u70b9 (POS) \u7cfb\u7edf\uff0c\u7ed3\u8d26\u6d41\u7a0b\u53d1\u751f\u4e86\u91cd\u5927\u53d8\u5316\uff0c\u4e3a\u96f6\u552e\u5546\u5e26\u6765\u4e86\u6311\u6218\u548c\u673a\u9047\u3002\u968f\u7740\u6570\u5b57\u652f\u4ed8\u3001\u5168\u6e20\u9053\u96f6\u552e\u548c\u6570\u636e\u9a71\u52a8\u6d1e\u5bdf\u7684\u65e5\u76ca\u666e\u53ca\uff0cPOS \u5df2\u6210\u4e3a\u5bfb\u6c42\u63d0\u9ad8\u8fd0\u8425\u6548\u7387\u3001\u7b80\u5316\u4ea4\u6613\u548c\u63d0\u4f9b\u4e2a\u6027\u5316\u5ba2\u6237\u4f53\u9a8c\u7684\u4f01\u4e1a\u7684\u7126\u70b9\u2026\u2026\u4f46\u662f\uff0c\u9500\u552e\u70b9\u5e02\u573a\u7814\u7a76\u5230\u5e95\u662f\u4ec0\u4e48\uff1f\u4e3a\u4ec0\u4e48\u5b83\u5bf9\u4e8e\u5e0c\u671b\u5728\u7ade\u4e89\u6fc0\u70c8\u7684\u96f6\u552e\u73af\u5883\u4e2d\u84ec\u52c3\u53d1\u5c55\u7684\u4f01\u4e1a\u81f3\u5173\u91cd\u8981\uff1f<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Is Point-of-sale market research?<\/h2>\n\n\n\n<p>\u9500\u552e\u70b9\u5e02\u573a\u7814\u7a76\u6d89\u53ca\u5206\u6790\u9500\u552e\u70b9\u7684\u6d88\u8d39\u8005\u4ea4\u6613\u3001\u884c\u4e3a\u548c\u504f\u597d\u3001POS \u786c\u4ef6\u548c\u8f6f\u4ef6\u6280\u672f\u3001\u652f\u4ed8\u65b9\u5f0f\u3001\u7ed3\u8d26\u6d41\u7a0b\u3001\u5ba2\u6237\u4e92\u52a8\u548c\u8d2d\u4e70\u6a21\u5f0f\u3002\u901a\u8fc7\u5229\u7528 POS \u7cfb\u7edf\u7684\u6570\u636e\uff0c\u96f6\u552e\u5546\u53ef\u4ee5\u83b7\u5f97\u6709\u5173\u9500\u552e\u4e1a\u7ee9\u3001\u5e93\u5b58\u7ba1\u7406\u3001\u4ea7\u54c1\u6027\u80fd\u3001\u5b9a\u4ef7\u7b56\u7565\u548c\u5ba2\u6237\u4eba\u53e3\u7edf\u8ba1\u7684\u5b9d\u8d35\u89c1\u89e3\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5b83\u4e3a\u4ec0\u4e48\u5982\u6b64\u91cd\u8981\uff1f<\/h2>\n\n\n\n<p>Point of <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%91%a1%e8%90%84%e9%85%92%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\" title=\"\u8461\u8404\u9152\u5e02\u573a\u7814\u7a76\uff1a\u8ba1\u7b97\u56fd\u5185\u8461\u8404\u9152\u9500\u552e\u5229\u6da6\"  data-wpil-monitor-id=\"2498\">sale market research<\/a> provides businesses with access to real-time and historical data on sales transactions, allowing them to identify trends, patterns, and opportunities for growth. By analyzing POS data, retailers can identify pain points in the checkout process, optimize queuing times, offer personalized recommendations, and implement seamless omnichannel experiences that meet the evolving needs of today&#8217;s consumers.<\/p>\n\n\n\n<p>\u6b64\u5916\uff0c\u9500\u552e\u70b9\u5e02\u573a\u7814\u7a76\u901a\u8fc7\u8bc6\u522b\u65b0\u5174\u8d8b\u52bf\u3001\u6d88\u8d39\u8005\u504f\u597d\u548c\u7ade\u4e89\u5a01\u80c1\uff0c\u4f7f\u4f01\u4e1a\u80fd\u591f\u4fdd\u6301\u7ade\u4e89\u4f18\u52bf\u3002\u7136\u800c\uff0c\u5bf9\u4e8e\u5e0c\u671b\u4f18\u5316\u8fd0\u8425\u5e76\u63a8\u52a8\u96f6\u552e\u4e1a\u589e\u957f\u7684\u4f01\u4e1a\u6765\u8bf4\uff0c\u5b83\u8fd8\u63d0\u4f9b\u4e86\u8bb8\u591a\u5176\u4ed6\u4f18\u52bf\uff0c\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u589e\u5f3a\u5ba2\u6237\u4f53\u9a8c\uff1a<\/strong> \u9500\u552e\u70b9\u5e02\u573a\u7814\u7a76\u4f7f\u4f01\u4e1a\u80fd\u591f\u4e86\u89e3\u987e\u5ba2\u5728\u6536\u94f6\u53f0\u7684\u884c\u4e3a\u548c\u504f\u597d\u3002<\/li>\n\n\n\n<li><strong>\u589e\u52a0\u9500\u552e\u989d\u548c\u6536\u5165\uff1a<\/strong> \u901a\u8fc7\u4f18\u5316\u9500\u552e\u70b9\u4f53\u9a8c\uff0c\u96f6\u552e\u5546\u53ef\u4ee5\u63a8\u52a8\u9500\u552e\u548c\u6536\u5165\u589e\u957f\u3002<\/li>\n\n\n\n<li><strong>\u5e93\u5b58\u4f18\u5316\uff1a<\/strong> \u9500\u552e\u70b9\u5e02\u573a\u7814\u7a76\u4f7f\u4f01\u4e1a\u80fd\u591f\u4f18\u5316\u5e93\u5b58\u6c34\u5e73\u5e76\u6700\u5927\u9650\u5ea6\u5730\u51cf\u5c11\u7f3a\u8d27\u6216\u5e93\u5b58\u8fc7\u5269\u7684\u60c5\u51b5\u3002<\/li>\n\n\n\n<li><strong>\u7ade\u4e89\u4f18\u52bf\uff1a<\/strong> \u5229\u7528 POS \u6570\u636e\u6d1e\u5bdf\u53ef\u4ee5\u4e3a\u96f6\u552e\u5546\u5e26\u6765\u7ade\u4e89\u4f18\u52bf\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Who Uses Point-of-sale market research?<\/h2>\n\n\n\n<p>Retailers are the primary users of <a href=\"https:\/\/www.sisinternational.com\/zh\/%e4%b8%93%e4%b8%9a%e7%9f%a5%e8%af%86\/%e4%b8%bb%e8%a6%81%e5%ae%9a%e5%88%b6%e7%a0%94%e7%a9%b6-2\/\" title=\"\u4e00\u7ea7\u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"7014\">point of sale market<\/a> research, leveraging POS data to optimize store operations, enhance customer experience, and drive sales. By analyzing transactional data, retailers can identify top-performing products, understand consumer behavior patterns, and make data-driven decisions to improve business performance.<\/p>\n\n\n\n<p>Manufacturers and <a href=\"https:\/\/www.sisinternational.com\/zh\/%e4%b8%93%e4%b8%9a%e7%9f%a5%e8%af%86\/%e8%a1%8c%e4%b8%9a\/%e4%be%9b%e5%ba%94%e5%95%86%e5%a4%9a%e6%a0%b7%e6%80%a7%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\" title=\"\u4f9b\u5e94\u5546\u591a\u5143\u5316\u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"5789\">Suppliers utilize point of sale market research<\/a> to understand market demand, track product performance, and optimize supply chain operations. Through the analysis of POS data, manufacturers can identify trends, assess product performance in different retail channels, and make informed decisions about product development, pricing, and distribution strategies.<\/p>\n\n\n\n<p>\u91d1\u878d\u5206\u6790\u5e08\u548c\u6295\u8d44\u8005\u4f7f\u7528\u9500\u552e\u70b9\u5e02\u573a\u7814\u7a76\u6765\u8bc4\u4f30\u96f6\u552e\u516c\u53f8\u7684\u8d22\u52a1\u72b6\u51b5\u548c\u4e1a\u7ee9\u3002\u901a\u8fc7\u5206\u6790 POS \u6570\u636e\uff0c\u91d1\u878d\u5206\u6790\u5e08\u53ef\u4ee5\u8bc4\u4f30\u9500\u552e\u8d8b\u52bf\u3001\u6536\u5165\u589e\u957f\u548c\u76c8\u5229\u80fd\u529b\u6307\u6807\uff0c\u5e2e\u52a9\u6295\u8d44\u8005\u5728\u96f6\u552e\u9886\u57df\u505a\u51fa\u660e\u667a\u7684\u6295\u8d44\u51b3\u7b56\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">When to conduct Point-of-sale market research<\/h2>\n\n\n\n<p>\u786e\u5b9a\u8fdb\u884c\u9500\u552e\u70b9\u5e02\u573a\u7814\u7a76\u7684\u6700\u4f73\u65f6\u673a\u5bf9\u4e8e\u83b7\u5f97\u51c6\u786e\u4e14\u53ef\u64cd\u4f5c\u7684\u89c1\u89e3\u81f3\u5173\u91cd\u8981\u3002\u4ee5\u4e0b\u662f\u4f55\u65f6\u8fdb\u884c\u6b64\u5e02\u573a\u7814\u7a76\u7684\u91cd\u8981\u8003\u8651\u56e0\u7d20\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5b63\u8282\u53d8\u5316\uff1a<\/strong> \u96f6\u552e\u989d\u901a\u5e38\u4f1a\u56e0\u8282\u5047\u65e5\u3001\u5929\u6c14\u72b6\u51b5\u548c\u7ecf\u6d4e\u8d8b\u52bf\u800c\u51fa\u73b0\u5b63\u8282\u6027\u6ce2\u52a8\u3002\u5728\u9ed1\u8272\u661f\u671f\u4e94\u6216\u5047\u65e5\u8d2d\u7269\u5b63\u7b49\u65fa\u5b63\u8fdb\u884c\u5e02\u573a\u7814\u7a76\u53ef\u4ee5\u63d0\u4f9b\u6709\u5173\u6d88\u8d39\u8005\u884c\u4e3a\u548c\u8d2d\u4e70\u6a21\u5f0f\u7684\u5b9d\u8d35\u89c1\u89e3\u3002<\/li>\n\n\n\n<li><strong>\u4ea7\u54c1\u53d1\u5e03\u548c\u4fc3\u9500\uff1a<\/strong> \u4f01\u4e1a\u7ecf\u5e38\u63a8\u51fa\u65b0\u4ea7\u54c1\u6216\u4fc3\u9500\u6d3b\u52a8\u6765\u523a\u6fc0\u9500\u552e\u5e76\u5438\u5f15\u5ba2\u6237\u3002\u5728\u4ea7\u54c1\u53d1\u5e03\u6216\u4fc3\u9500\u6d3b\u52a8\u4e4b\u524d\u3001\u671f\u95f4\u548c\u4e4b\u540e\u8fdb\u884c\u9500\u552e\u70b9\u5e02\u573a\u7814\u7a76\u6709\u52a9\u4e8e\u8bc4\u4f30\u5176\u6709\u6548\u6027\u3001\u786e\u5b9a\u9700\u8981\u6539\u8fdb\u7684\u9886\u57df\u5e76\u4f18\u5316\u672a\u6765\u7684\u8425\u9500\u7b56\u7565\u3002<\/li>\n\n\n\n<li><strong>\u7ade\u4e89\u5206\u6790\uff1a<\/strong> \u76d1\u63a7\u7ade\u4e89\u5bf9\u624b\u7684\u9500\u552e\u4e1a\u7ee9\u548c\u5e02\u573a\u4efd\u989d\u5bf9\u4e8e\u4fdd\u6301\u96f6\u552e\u4e1a\u7684\u7ade\u4e89\u529b\u81f3\u5173\u91cd\u8981\u3002\u5b9a\u671f\u8fdb\u884c\u5e02\u573a\u8c03\u67e5\u53ef\u8ba9\u4f01\u4e1a\u8ddf\u8e2a\u7ade\u4e89\u5bf9\u624b\u7684\u6d3b\u52a8\u3001\u8bc4\u4f30\u5176\u8868\u73b0\u5e76\u53d1\u73b0\u5728\u5e02\u573a\u4e2d\u8131\u9896\u800c\u51fa\u7684\u673a\u4f1a\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u5e02\u573a\u9a71\u52a8\u56e0\u7d20 <\/h2>\n\n\n\n<p>\u5bf9\u4e8e\u4ece\u4e8b\u9500\u552e\u70b9\u5e02\u573a\u7814\u7a76\u7684\u4f01\u4e1a\u6765\u8bf4\uff0c\u4e86\u89e3\u5e02\u573a\u9a71\u52a8\u56e0\u7d20\u548c\u8d8b\u52bf\u81f3\u5173\u91cd\u8981\u3002\u4ee5\u4e0b\u662f\u5f71\u54cd\u683c\u5c40\u7684\u4e00\u4e9b\u5173\u952e\u56e0\u7d20\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6280\u672f\u8fdb\u6b65\uff1a<\/strong> \u4eba\u5de5\u667a\u80fd\u3001\u673a\u5668\u5b66\u4e60\u548c\u7269\u8054\u7f51\u7b49\u5148\u8fdb\u6280\u672f\u4e0e\u9500\u552e\u70b9\u7cfb\u7edf\u7684\u96c6\u6210\u6b63\u5728\u5f7b\u5e95\u6539\u53d8\u96f6\u552e\u4e1a\u3002\u8fd9\u4e9b\u521b\u65b0\u4f7f\u4f01\u4e1a\u80fd\u591f\u7b80\u5316\u8fd0\u8425\u3001\u4e2a\u6027\u5316\u5ba2\u6237\u4f53\u9a8c\u5e76\u6536\u96c6\u5b9e\u65f6\u89c1\u89e3\u4ee5\u4fbf\u505a\u51fa\u66f4\u597d\u7684\u51b3\u7b56\u3002<\/li>\n\n\n\n<li><strong>\u8f6c\u5411\u5168\u6e20\u9053\u96f6\u552e\uff1a<\/strong> \u968f\u7740\u7535\u5b50\u5546\u52a1\u548c\u79fb\u52a8\u8d2d\u7269\u7684\u5174\u8d77\uff0c\u6d88\u8d39\u8005\u5e0c\u671b\u5728\u591a\u4e2a\u6e20\u9053\u83b7\u5f97\u65e0\u7f1d\u4f53\u9a8c\u3002\u4f01\u4e1a\u8d8a\u6765\u8d8a\u591a\u5730\u91c7\u7528\u5168\u6e20\u9053\u6218\u7565\uff0c\u4ee5\u5728\u7ebf\u4e0a\u548c\u7ebf\u4e0b\u63a5\u89e6\u70b9\u63d0\u4f9b\u4e00\u81f4\u7684\u54c1\u724c\u3001\u5b9a\u4ef7\u548c\u5ba2\u6237\u670d\u52a1\u3002<\/li>\n\n\n\n<li><strong>\u6ce8\u91cd\u5ba2\u6237\u4f53\u9a8c\uff1a<\/strong> \u968f\u7740\u5ba2\u6237\u671f\u671b\u7684\u4e0d\u65ad\u53d8\u5316\uff0c\u4f01\u4e1a\u4f18\u5148\u63d0\u4f9b\u5353\u8d8a\u7684\u5ba2\u6237\u4f53\u9a8c\u3002\u9500\u552e\u70b9\u5e02\u573a\u7814\u7a76\u53ef\u5e2e\u52a9\u4f01\u4e1a\u6df1\u5165\u4e86\u89e3\u5ba2\u6237\u504f\u597d\u3001\u75db\u70b9\u548c\u8d2d\u4e70\u884c\u4e3a\uff0c\u4ece\u800c\u4f7f\u4ed6\u4eec\u80fd\u591f\u5b9a\u5236\u4ea7\u54c1\u3001\u670d\u52a1\u548c\u8425\u9500\u7b56\u7565\uff0c\u4ee5\u6709\u6548\u6ee1\u8db3\u5ba2\u6237\u9700\u6c42\u3002<\/li>\n\n\n\n<li><strong>\u76d1\u7ba1\u4e0e\u5408\u89c4\u8981\u6c42\uff1a<\/strong> \u96f6\u552e\u4e1a\u53d7\u5236\u4e8e\u6709\u5173\u6570\u636e\u9690\u79c1\u3001\u5b89\u5168\u548c\u652f\u4ed8\u5904\u7406\u7684\u5404\u79cd\u6cd5\u89c4\u548c\u5408\u89c4\u6807\u51c6\u3002\u4f01\u4e1a\u5fc5\u987b\u4e86\u89e3\u76f8\u5173\u6cd5\u89c4\uff0c\u5e76\u786e\u4fdd\u5176\u9500\u552e\u70b9\u7cfb\u7edf\u7b26\u5408\u884c\u4e1a\u6807\u51c6\uff0c\u4ee5\u907f\u514d\u6cd5\u5f8b\u548c\u8d22\u52a1\u98ce\u9669\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Growing Segments<\/h2>\n\n\n\n<p>\u5728\u9500\u552e\u70b9\u5e02\u573a\u4e2d\uff0c\u51e0\u4e2a\u7ec6\u5206\u5e02\u573a\u8131\u9896\u800c\u51fa\uff0c\u6210\u4e3a\u884c\u4e1a\u589e\u957f\u548c\u521b\u65b0\u7684\u5173\u952e\u9a71\u52a8\u529b\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u5851\u9020\u683c\u5c40\u7684\u4e3b\u8981\u7ec6\u5206\u5e02\u573a\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u96f6\u552e\u4e1a\uff1a<\/strong> \u96f6\u552e\u4e1a\u4ecd\u7136\u662f\u9500\u552e\u70b9\u5e02\u573a\u4e2d\u89c4\u6a21\u6700\u5927\u3001\u6700\u5177\u5f71\u54cd\u529b\u7684\u9886\u57df\u4e4b\u4e00\u3002\u4ece\u4f20\u7edf\u7684\u5b9e\u4f53\u5e97\u5230\u7535\u5b50\u5546\u52a1\u5e73\u53f0\uff0c\u5404\u79cd\u89c4\u6a21\u7684\u96f6\u552e\u5546\u90fd\u4f9d\u8d56\u9500\u552e\u70b9\u7cfb\u7edf\u6765\u5904\u7406\u4ea4\u6613\u3001\u7ba1\u7406\u5e93\u5b58\u5e76\u63d0\u4f9b\u4e2a\u6027\u5316\u7684\u5ba2\u6237\u4f53\u9a8c\u3002<\/li>\n\n\n\n<li><strong>\u9152\u5e97\u4e1a\uff1a<\/strong> \u9910\u996e\u4e1a\uff0c\u5305\u62ec\u9910\u5385\u3001\u9152\u5e97\u548c\u5a31\u4e50\u573a\u6240\uff0c\u662f\u9500\u552e\u70b9\u5e02\u573a\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\u3002\u9488\u5bf9\u9910\u996e\u4e1a\u72ec\u7279\u9700\u6c42\u91cf\u8eab\u5b9a\u5236\u7684\u9500\u552e\u70b9\u89e3\u51b3\u65b9\u6848\u4f7f\u4f01\u4e1a\u80fd\u591f\u7b80\u5316\u8fd0\u8425\u3001\u63d0\u5347\u5ba2\u6237\u4f53\u9a8c\u5e76\u63a8\u52a8\u6536\u5165\u589e\u957f\u3002<\/li>\n\n\n\n<li><strong>\u533b\u7597\u4fdd\u5065\u9886\u57df\uff1a<\/strong> \u9500\u552e\u70b9\u7cfb\u7edf\u5728\u533b\u7597\u4fdd\u5065\u9886\u57df\u53d1\u6325\u7740\u8d8a\u6765\u8d8a\u91cd\u8981\u7684\u4f5c\u7528\uff0c\u6709\u52a9\u4e8e\u60a3\u8005\u8ba1\u8d39\u3001\u4fdd\u9669\u7d22\u8d54\u5904\u7406\u548c\u5e93\u5b58\u7ba1\u7406\u3002\u968f\u7740\u5411\u6570\u5b57\u5065\u5eb7\u8bb0\u5f55\u548c\u8fdc\u7a0b\u533b\u7597\u670d\u52a1\u7684\u8f6c\u53d8\uff0c\u5bf9\u4e0e\u533b\u7597\u4fdd\u5065 IT \u7cfb\u7edf\u65e0\u7f1d\u96c6\u6210\u7684\u9500\u552e\u70b9\u89e3\u51b3\u65b9\u6848\u7684\u9700\u6c42\u65e5\u76ca\u589e\u957f\u3002<\/li>\n\n\n\n<li><strong>\u8fd0\u8f93\u548c\u7269\u6d41\uff1a<\/strong> \u5728\u8fd0\u8f93\u548c\u7269\u6d41\u9886\u57df\uff0c\u9500\u552e\u70b9\u7cfb\u7edf\u7528\u4e8e\u5904\u7406\u7968\u52a1\u3001\u7968\u4ef7\u548c\u8d27\u8fd0\u670d\u52a1\u7684\u4ed8\u6b3e\u3002\u968f\u7740\u7535\u5b50\u5546\u52a1\u548c\u5305\u88f9\u9012\u9001\u670d\u52a1\u7684\u5174\u8d77\uff0c\u5bf9\u80fd\u591f\u5904\u7406\u5927\u91cf\u4ea4\u6613\u5e76\u652f\u6301\u590d\u6742\u7684\u8fd0\u8f93\u548c\u8ddf\u8e2a\u8981\u6c42\u7684\u9500\u552e\u70b9\u89e3\u51b3\u65b9\u6848\u7684\u9700\u6c42\u65e5\u76ca\u589e\u957f\u3002<\/li>\n\n\n\n<li><strong>\u98df\u54c1\u548c\u996e\u6599\u884c\u4e1a\uff1a<\/strong> \u5728\u98df\u54c1\u548c\u996e\u6599\u884c\u4e1a\uff0c\u9500\u552e\u70b9\u7cfb\u7edf\u5bf9\u4e8e\u7ba1\u7406\u9910\u5385\u3001\u5496\u5561\u9986\u548c\u9152\u5427\u7684\u8ba2\u5355\u3001\u5e93\u5b58\u548c\u4ed8\u6b3e\u81f3\u5173\u91cd\u8981\u3002\u968f\u7740\u6d88\u8d39\u8005\u504f\u597d\u8f6c\u5411\u5728\u7ebf\u8ba2\u8d2d\u548c\u914d\u9001\u670d\u52a1\uff0c\u5bf9\u4e0e\u7b2c\u4e09\u65b9\u914d\u9001\u5e73\u53f0\u96c6\u6210\u5e76\u63d0\u4f9b\u65e0\u7f1d\u5168\u6e20\u9053\u4f53\u9a8c\u7684\u9500\u552e\u70b9\u89e3\u51b3\u65b9\u6848\u7684\u9700\u6c42\u65e5\u76ca\u589e\u52a0\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">The Benefits of Working with SIS<\/h2>\n\n\n\n<p>SIS \u56fd\u9645 <a href=\"https:\/\/www.sisinternational.com\/zh\/%e5%85%a8%e7%90%83%e8%88%aa%e7%a9%ba%e4%b8%9a\/\" title=\"\u822a\u7a7a\u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"1773\">Research offers comprehensive market<\/a> research services tailored to the point of sale industry, providing businesses with valuable insights and actionable recommendations to inform strategic decision-making. Here are some of the expected results from SIS&#8217;s point of sale market research:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6df1\u5165\u7684\u5e02\u573a\u5206\u6790\uff1a<\/strong> Our team conducts in-depth market analysis to assess the current landscape of the point of sale industry, including market size, growth trends, competitive dynamics, and emerging opportunities. <\/li>\n\n\n\n<li><strong>\u7ade\u4e89\u60c5\u62a5\uff1a<\/strong> \u6211\u4eec\u6536\u96c6\u7ade\u4e89\u60c5\u62a5\uff0c\u5e2e\u52a9\u4f01\u4e1a\u4e0e\u540c\u884c\u6bd4\u8f83\u4e1a\u7ee9\uff0c\u5e76\u8bc6\u522b\u7ade\u4e89\u5a01\u80c1\u548c\u673a\u9047\u3002\u901a\u8fc7\u7ade\u4e89\u5bf9\u624b\u5206\u6790\uff0cSIS \u53d1\u73b0\u7ade\u4e89\u5bf9\u624b\u7684\u5173\u952e\u4f18\u52bf\u548c\u52a3\u52bf\uff0c\u8bc4\u4f30\u5e02\u573a\u5b9a\u4f4d\uff0c\u5e76\u786e\u5b9a\u5dee\u5f02\u5316\u548c\u5e02\u573a\u6e17\u900f\u6218\u7565\u3002<\/li>\n\n\n\n<li><strong>\u5ba2\u6237\u6d1e\u5bdf\uff1a<\/strong> SIS conducts qualitative and quantitative research to gather insights into customer preferences, behaviors, and needs within the point of sale market. <\/li>\n\n\n\n<li><strong>\u4ea7\u54c1\u5f00\u53d1\u4e0e\u521b\u65b0\uff1a<\/strong> Based on market research findings, SIS provides recommendations for product development and innovation, helping businesses design and launch new point of sale solutions that meet the evolving needs of customers and address emerging market trends. <\/li>\n\n\n\n<li><strong>\u5e02\u573a\u8fdb\u5165\u7b56\u7565\uff1a<\/strong> SIS helps businesses develop effective go-to-market strategies for new point-of-sale offerings, including pricing, distribution channels, and marketing tactics. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u673a\u4f1a<\/h2>\n\n\n\n<p>\u5728\u9500\u552e\u70b9\u5e02\u573a\uff0c\u5bf9\u4e8e\u5e0c\u671b\u5229\u7528\u65b0\u5174\u8d8b\u52bf\u548c\u6280\u672f\u8fdb\u6b65\u7684\u4f01\u4e1a\u6765\u8bf4\uff0c\u5b58\u5728\u5927\u91cf\u673a\u4f1a\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u503c\u5f97\u8003\u8651\u7684\u5173\u952e\u673a\u4f1a\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4e0e\u65b0\u5174\u6280\u672f\u7684\u878d\u5408\uff1a<\/strong> The integration of emerging technologies such as artificial intelligence (AI), machine learning (ML), <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/sis-%e5%8c%ba%e5%9d%97%e9%93%be%e5%92%a8%e8%af%a2\/%e5%8c%ba%e5%9d%97%e9%93%be-%e7%89%a9%e8%81%94%e7%bd%91\/\" title=\"\u533a\u5757\u94fe\u548c\u7269\u8054\u7f51\"  data-wpil-monitor-id=\"6340\">\u7269\u8054\u7f51<\/a> (IoT), and blockchain presents exciting opportunities for POS solutions. AI-powered chatbots can enhance customer service, while IoT-enabled devices can streamline inventory management and automate replenishment processes.<\/li>\n\n\n\n<li><strong>\u5b9a\u5236\u548c\u4e2a\u6027\u5316\uff1a<\/strong> \u5982\u4eca\uff0c\u6d88\u8d39\u8005\u5e0c\u671b\u83b7\u5f97\u6839\u636e\u81ea\u5df1\u7684\u504f\u597d\u548c\u884c\u4e3a\u91cf\u8eab\u5b9a\u5236\u7684\u4e2a\u6027\u5316\u4f53\u9a8c\u3002\u63d0\u4f9b\u5b9a\u5236\u9009\u9879\u3001\u5fe0\u8bda\u5ea6\u8ba1\u5212\u548c\u6709\u9488\u5bf9\u6027\u4fc3\u9500\u7684 POS \u7cfb\u7edf\u53ef\u4ee5\u5e2e\u52a9\u4f01\u4e1a\u5efa\u7acb\u66f4\u7262\u56fa\u7684\u5ba2\u6237\u5173\u7cfb\u5e76\u57f9\u517b\u54c1\u724c\u5fe0\u8bda\u5ea6\u3002<\/li>\n\n\n\n<li><strong>\u5168\u7403\u6269\u5f20\uff1a<\/strong> \u968f\u7740\u7535\u5b50\u5546\u52a1\u5728\u5168\u7403\u8303\u56f4\u5185\u4e0d\u65ad\u6269\u5f20\uff0cPOS \u63d0\u4f9b\u5546\u6709\u8d8a\u6765\u8d8a\u591a\u7684\u673a\u4f1a\u652f\u6301\u4f01\u4e1a\u8fdb\u5165\u65b0\u5e02\u573a\u5e76\u6269\u5927\u5176\u5f71\u54cd\u529b\u3002\u591a\u8bed\u8a00\u548c\u591a\u5e01\u79cd POS \u89e3\u51b3\u65b9\u6848\u4ee5\u53ca\u9075\u5b88\u5f53\u5730\u6cd5\u89c4\u548c\u652f\u4ed8\u65b9\u5f0f\u5bf9\u4e8e\u5bfb\u6c42\u56fd\u9645\u6269\u5f20\u7684\u4f01\u4e1a\u81f3\u5173\u91cd\u8981\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u6311\u6218<\/h2>\n\n\n\n<p>\u867d\u7136 POS \u5e02\u573a\u63d0\u4f9b\u4e86\u5927\u91cf\u5546\u673a\uff0c\u4f46\u4e5f\u5e26\u6765\u4e86\u5fc5\u987b\u6709\u6548\u5e94\u5bf9\u7684\u6311\u6218\u3002\u4ee5\u4e0b\u662f\u9700\u8981\u8003\u8651\u7684\u4e00\u4e9b\u5173\u952e\u6311\u6218\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5b89\u5168\u95ee\u9898\uff1a<\/strong> \u968f\u7740\u4ea4\u6613\u65e5\u76ca\u6570\u5b57\u5316\uff0c\u6570\u636e\u6cc4\u9732\u3001\u6076\u610f\u8f6f\u4ef6\u653b\u51fb\u548c\u8eab\u4efd\u76d7\u7a83\u7b49\u5b89\u5168\u5a01\u80c1\u6210\u4e3a POS \u5e02\u573a\u8fd0\u8425\u4f01\u4e1a\u7684\u91cd\u5927\u62c5\u5fe7\u3002<\/li>\n\n\n\n<li><strong>\u6210\u672c\u548c\u6295\u8d44\u56de\u62a5\u7387\u8003\u8651\u56e0\u7d20\uff1a<\/strong> \u5b9e\u65bd\u548c\u7ef4\u62a4 POS \u7cfb\u7edf\u9700\u8981\u5927\u91cf\u7684\u524d\u671f\u6210\u672c\uff0c\u5305\u62ec\u786c\u4ef6\u3001\u8f6f\u4ef6\u8bb8\u53ef\u8bc1\u3001\u5b89\u88c5\u548c\u57f9\u8bad\u3002\u4f01\u4e1a\u5fc5\u987b\u4ed4\u7ec6\u8bc4\u4f30\u603b\u62e5\u6709\u6210\u672c (TCO) \u548c\u6295\u8d44\u56de\u62a5\u7387 (ROI)\uff0c\u4ee5\u8bc1\u660e\u5176\u5bf9 POS \u6280\u672f\u7684\u6295\u8d44\u662f\u5408\u7406\u7684\u3002<\/li>\n\n\n\n<li><strong>\u7528\u6237\u91c7\u7528\u548c\u57f9\u8bad\uff1a<\/strong> \u5c06\u65b0\u7684 POS \u7cfb\u7edf\u5f15\u5165\u96f6\u552e\u73af\u5883\u9700\u8981\u5168\u9762\u7684\u57f9\u8bad\u8ba1\u5212\uff0c\u4ee5\u786e\u4fdd\u5458\u5de5\u987a\u5229\u91c7\u7528\u3002\u62b5\u5236\u53d8\u9769\u3001\u57f9\u8bad\u4e0d\u8db3\u548c\u7f3a\u4e4f\u7528\u6237\u53cb\u597d\u754c\u9762\u4f1a\u963b\u788d\u5458\u5de5\u7684\u5de5\u4f5c\u6548\u7387\u5e76\u5f71\u54cd\u5ba2\u6237\u670d\u52a1\u8d28\u91cf\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\u9500\u552e\u70b9\u5e02\u573a\u7814\u7a76\u5206\u6790\u9500\u552e\u70b9\u7684\u6d88\u8d39\u8005\u4ea4\u6613\u548c\u8d2d\u4e70\u6a21\u5f0f\u3002<\/p>","protected":false},"author":1,"featured_media":64427,"parent":14514,"menu_order":447,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-47556","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/47556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/comments?post=47556"}],"version-history":[{"count":12,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/47556\/revisions"}],"predecessor-version":[{"id":80580,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/47556\/revisions\/80580"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media\/64427"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media?parent=47556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}