{"id":46819,"date":"2024-03-13T21:49:15","date_gmt":"2024-03-14T01:49:15","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=46819"},"modified":"2025-10-15T20:04:40","modified_gmt":"2025-10-16T00:04:40","slug":"%e5%ae%a2%e6%88%b7%e4%bf%9d%e7%95%99%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/solutions\/customer-retention-market-research\/","title":{"rendered":"\u5ba2\u6237\u7ef4\u7cfb\u5e02\u573a\u7814\u7a76"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u5ba2\u6237\u7ef4\u7cfb\u5e02\u573a\u7814\u7a76<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-d0a343e5\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-d0a343e5\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-3.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"\u8bbf\u8c08\uff083\uff09\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f01\u4e1a\u5982\u4f55\u624d\u80fd\u957f\u671f\u4fdd\u6301\u5ba2\u6237\u7684\u53c2\u4e0e\u5ea6\u548c\u5fe0\u8bda\u5ea6\uff1f\u7b54\u6848\u5728\u4e8e\u6218\u7565\u6027\u5730\u90e8\u7f72\u5ba2\u6237\u4fdd\u7559\u5e02\u573a\u7814\u7a76\u3002\u8fd9\u4e00\u4e13\u4e1a\u7814\u7a76\u9886\u57df\u4e3a\u4f01\u4e1a\u63d0\u4f9b\u5fc5\u8981\u7684\u89c1\u89e3\u548c\u6570\u636e\uff0c\u4ee5\u4e86\u89e3\u3001\u9884\u6d4b\u548c\u589e\u5f3a\u5ba2\u6237\u4f53\u9a8c\uff0c\u786e\u4fdd\u5ba2\u6237\u4e00\u7ecf\u6210\u4e3a\u5ba2\u6237\uff0c\u5c31\u6c38\u8fdc\u662f\u5ba2\u6237\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4ec0\u4e48\u662f\u5ba2\u6237\u4fdd\u7559\u5e02\u573a\u7814\u7a76\uff1f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Customer retention market research aims to understand the factors influencing customer loyalty and identify strategies to increase the retention rate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At its core, this market research seeks to answer critical questions: Why do customers stay? What drives them away? How can a business improve its services or products to meet customer expectations better? It&#8217;s about moving beyond the transactional aspects of purchase to unravel the emotional and psychological drivers of customer loyalty.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">So&#8230; Why Do Businesses Need Customer Retention Market Research?<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-bebdd98e\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-bebdd98e\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-25.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"Retail (25)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-25.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-25-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-25-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-25-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-25-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9996\u5148\uff0c\u5ba2\u6237\u4fdd\u7559\u6bd4\u83b7\u53d6\u66f4\u5177\u6210\u672c\u6548\u76ca\u3002\u7814\u7a76\u4e00\u76f4\u8868\u660e\uff0c\u4fdd\u7559\u73b0\u6709\u5ba2\u6237\u7684\u6210\u672c\u8fdc\u4f4e\u4e8e\u83b7\u53d6\u65b0\u5ba2\u6237\u7684\u6210\u672c\u3002\u56e0\u6b64\uff0c\u5ba2\u6237\u4fdd\u7559\u5e02\u573a\u7814\u7a76\u63d0\u4f9b\u4e86\u4fdd\u6301\u5ba2\u6237\u53c2\u4e0e\u5ea6\u548c\u6ee1\u610f\u5ea6\u3001\u51cf\u5c11\u5ba2\u6237\u6d41\u5931\u548c\u63d0\u9ad8\u7ec8\u8eab\u4ef7\u503c\u6240\u9700\u7684\u89c1\u89e3\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b64\u5916\uff0c\u5ba2\u6237\u4fdd\u7559\u5e02\u573a\u7814\u7a76\u53ef\u4ee5\u76f4\u63a5\u4e86\u89e3\u5ba2\u6237\u7684\u4e0d\u6ee1\u4e4b\u5904\u548c\u9700\u8981\u6539\u8fdb\u7684\u5730\u65b9\u3002\u5bf9\u4e8e\u5e0c\u671b\u6539\u8fdb\u4ea7\u54c1\u3001\u670d\u52a1\u548c\u5ba2\u6237\u4f53\u9a8c\u7684\u4f01\u4e1a\u6765\u8bf4\uff0c\u8fd9\u79cd\u53cd\u9988\u975e\u5e38\u5b9d\u8d35\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b64\u5916\uff0c\u6ee1\u610f\u7684\u5ba2\u6237\u4e0d\u4ec5\u4f1a\u7559\u4e0b\u6765\uff0c\u8fd8\u4f1a\u6210\u4e3a\u54c1\u724c\u7684\u62e5\u62a4\u8005\uff0c\u5411\u4eb2\u670b\u597d\u53cb\u63a8\u8350\u3002\u5ba2\u6237\u4fdd\u7559\u5206\u6790\u6709\u52a9\u4e8e\u786e\u5b9a\u5ba2\u6237\u6ee1\u610f\u5ea6\u7684\u5173\u952e\u9a71\u52a8\u56e0\u7d20\uff0c\u4ece\u800c\u9f13\u52b1\u53e3\u7891\u8425\u9500\uff0c\u6709\u673a\u5730\u6269\u5927\u54c1\u724c\u5f71\u54cd\u529b\u3002\u6b64\u5916\uff0c\u5ba2\u6237\u4fdd\u7559\u5e02\u573a\u7814\u7a76\u4f7f\u4f01\u4e1a\u80fd\u591f\u968f\u65f6\u4e86\u89e3\u4e0d\u65ad\u53d8\u5316\u7684\u5ba2\u6237\u9700\u6c42\u548c\u504f\u597d\uff0c\u786e\u4fdd\u4ed6\u4eec\u4fdd\u6301\u76f8\u5173\u6027\u548c\u7ade\u4e89\u529b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5ba2\u6237\u4fdd\u7559\u5e02\u573a\u7814\u7a76\u6709\u4ec0\u4e48\u597d\u5904\uff1f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u6218\u7565\u6027\u5730\u5e94\u7528\u5ba2\u6237\u4fdd\u7559\u5e02\u573a\u7814\u7a76\u53ef\u5e26\u6765\u8bf8\u591a\u597d\u5904\uff0c\u8fd9\u4e9b\u597d\u5904\u53ef\u663e\u8457\u5f71\u54cd\u4f01\u4e1a\u7684\u76c8\u5229\u548c\u5ba2\u6237\u5173\u7cfb\u3002\u4ee5\u4e0b\u662f\u4e3b\u8981\u4f18\u52bf\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u63d0\u9ad8\u5ba2\u6237\u7ec8\u8eab\u4ef7\u503c\uff1a<\/strong> \u4e86\u89e3\u5f71\u54cd\u5ba2\u6237\u5fe0\u8bda\u5ea6\u7684\u56e0\u7d20\u53ef\u4ee5\u5e2e\u52a9\u4f01\u4e1a\u52a0\u5f3a\u8fd9\u4e9b\u65b9\u9762\uff0c\u4ece\u800c\u589e\u52a0\u56de\u5934\u5ba2\u5e76\u63d0\u9ad8\u5ba2\u6237\u7ec8\u8eab\u4ef7\u503c\u3002<\/li>\n\n\n\n<li><strong>\u7ade\u4e89\u4f18\u52bf\uff1a<\/strong> Businesses that effectively use market research to inform their retention strategies can distinguish themselves by offering superior customer experiences, setting them apart from competitors.<\/li>\n\n\n\n<li><strong>\u964d\u4f4e\u5ba2\u6237\u83b7\u53d6\u6210\u672c\uff1a<\/strong> \u901a\u8fc7\u4e13\u6ce8\u4e8e\u7559\u4f4f\u73b0\u6709\u5ba2\u6237\uff0c\u4f01\u4e1a\u53ef\u4ee5\u51cf\u5c11\u5bf9\u65b0\u5ba2\u6237\u7684\u4f9d\u8d56\u548c\u83b7\u53d6\u65b0\u5ba2\u6237\u7684\u6210\u672c\u3002\u8fd9\u63d0\u9ad8\u4e86\u8425\u9500\u5de5\u4f5c\u7684\u6548\u7387\uff0c\u5e76\u5141\u8bb8\u66f4\u5177\u6218\u7565\u6027\u7684\u8d44\u6e90\u5206\u914d\u3002<\/li>\n\n\n\n<li><strong>\u4e2a\u6027\u5316\u673a\u4f1a\uff1a<\/strong> \u901a\u8fc7\u5ba2\u6237\u4fdd\u7559\u7814\u7a76\u83b7\u5f97\u7684\u89c1\u89e3\uff0c\u4f01\u4e1a\u53ef\u4ee5\u4e2a\u6027\u5316\u5176\u4ea7\u54c1\u548c\u670d\u52a1\u4ee5\u53ca\u6c9f\u901a\u65b9\u5f0f\u3002\u91cf\u8eab\u5b9a\u5236\u7684\u4f53\u9a8c\u53ef\u4ee5\u4e0e\u5ba2\u6237\u4ea7\u751f\u66f4\u6df1\u7684\u5171\u9e23\uff0c\u4ece\u800c\u63d0\u9ad8\u6ee1\u610f\u5ea6\u548c\u5fe0\u8bda\u5ea6\u3002<\/li>\n\n\n\n<li><strong>\u589e\u52a0\u63a8\u8350\uff1a<\/strong> \u6ee1\u610f\u4e14\u5fe0\u8bda\u7684\u5ba2\u6237\u66f4\u6709\u53ef\u80fd\u5411\u4ed6\u4eba\u63a8\u8350\u4f01\u4e1a\uff0c\u5145\u5f53\u54c1\u724c\u5927\u4f7f\u3002\u8fd9\u79cd\u53e3\u7891\u8425\u9500\u5177\u6709\u6210\u672c\u6548\u76ca\uff0c\u5e76\u53d7\u5230\u65b0\u6f5c\u5728\u5ba2\u6237\u7684\u9ad8\u5ea6\u4fe1\u4efb\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u6210\u529f\u4fdd\u7559\u5ba2\u6237\u7684\u5173\u952e\u6210\u529f\u56e0\u7d20\u5e02\u573a\u7814\u7a76<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-527f16d7\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-527f16d7\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-15.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"\u96f6\u552e\u4e1a\uff0815\uff09\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-15.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-15-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-15-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-15-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-15-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e3a\u4e86\u4f7f\u5ba2\u6237\u4fdd\u7559\u5e02\u573a\u7814\u7a76\u771f\u6b63\u6709\u6548\u5e76\u63d0\u4f9b\u53ef\u64cd\u4f5c\u7684\u89c1\u89e3\uff0c\u5fc5\u987b\u4ed4\u7ec6\u8003\u8651\u548c\u5b9e\u65bd\u51e0\u4e2a\u5173\u952e\u7684\u6210\u529f\u56e0\u7d20\u3002\u8fd9\u4e9b\u56e0\u7d20\u5bf9\u4e8e\u786e\u4fdd\u7814\u7a76\u4e3a\u5236\u5b9a\u548c\u6267\u884c\u6210\u529f\u7684\u5ba2\u6237\u4fdd\u7559\u7b56\u7565\u5960\u5b9a\u575a\u5b9e\u7684\u57fa\u7840\u81f3\u5173\u91cd\u8981\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u660e\u786e\u7684\u76ee\u6807\u548c\u7814\u7a76\u95ee\u9898\uff1a<\/strong> \u4e00\u5f00\u59cb\u5c31\u660e\u786e\u76ee\u6807\u548c\u5177\u4f53\u7814\u7a76\u95ee\u9898\u81f3\u5173\u91cd\u8981\u3002\u8fd9\u79cd\u6e05\u6670\u6027\u53ef\u4ee5\u6307\u5bfc\u7814\u7a76\u8fc7\u7a0b\uff0c\u786e\u4fdd\u7814\u7a76\u59cb\u7ec8\u4e13\u6ce8\u4e8e\u53d1\u73b0\u76f4\u63a5\u5f71\u54cd\u5ba2\u6237\u4fdd\u7559\u7b56\u7565\u7684\u89c1\u89e3\u3002<\/li>\n\n\n\n<li><strong>\u5168\u9762\u7684\u6570\u636e\u6536\u96c6\uff1a<\/strong> \u91c7\u7528\u5b9a\u91cf\u548c\u5b9a\u6027\u6570\u636e\u6536\u96c6\u65b9\u6cd5\u76f8\u7ed3\u5408\u7684\u65b9\u5f0f\u53ef\u4ee5\u4e30\u5bcc\u7814\u7a76\u6210\u679c\u3002\u8c03\u67e5\u3001\u8bbf\u8c08\u3001\u7126\u70b9\u5c0f\u7ec4\u548c\u5ba2\u6237\u4e92\u52a8\u6570\u636e\u5206\u6790\u53ef\u4ee5\u5168\u9762\u4e86\u89e3\u5ba2\u6237\u7684\u884c\u4e3a\u548c\u504f\u597d\u3002<\/li>\n\n\n\n<li><strong>\u7279\u5b9a\u7ec6\u5206\u5e02\u573a\u7684\u89c1\u89e3\uff1a<\/strong> \u8ba4\u8bc6\u5230\u4e0d\u540c\u7684\u5ba2\u6237\u7fa4\u4f53\u53ef\u80fd\u6709\u4e0d\u540c\u7684\u5fe0\u8bda\u5ea6\u6216\u6d41\u5931\u539f\u56e0\u81f3\u5173\u91cd\u8981\u3002\u7ec6\u5206\u7814\u7a76\u4ee5\u6536\u96c6\u6709\u5173\u4e0d\u540c\u7fa4\u4f53\u7684\u8be6\u7ec6\u89c1\u89e3\u53ef\u4ee5\u5236\u5b9a\u66f4\u6709\u9488\u5bf9\u6027\u548c\u66f4\u6709\u6548\u7684\u4fdd\u7559\u7b56\u7565\u3002<\/li>\n\n\n\n<li><strong>\u4e0e\u73b0\u6709\u5ba2\u6237\u6570\u636e\u7684\u6574\u5408\uff1a<\/strong> \u5229\u7528\u73b0\u6709\u7684\u5ba2\u6237\u6570\u636e\uff08\u4f8b\u5982\u8d2d\u4e70\u5386\u53f2\u3001\u5ba2\u6237\u670d\u52a1\u4e92\u52a8\u548c\u4e4b\u524d\u7684\u8c03\u67e5\u56de\u590d\uff09\u53ef\u4ee5\u4e3a\u7814\u7a76\u7ed3\u679c\u63d0\u4f9b\u66f4\u4e30\u5bcc\u7684\u80cc\u666f\u3002\u8fd9\u79cd\u6574\u5408\u53ef\u4ee5\u5b9e\u73b0\u66f4\u6df1\u5165\u7684\u5206\u6790\u548c\u66f4\u4e2a\u6027\u5316\u7684\u4fdd\u7559\u7b56\u7565\u3002<\/li>\n\n\n\n<li><strong>\u4e13\u5bb6\u5206\u6790\u89e3\u8bfb\uff1a<\/strong> \u5ba2\u6237\u884c\u4e3a\u7684\u590d\u6742\u6027\u548c\u5f71\u54cd\u7559\u5b58\u7684\u56e0\u7d20\u9700\u8981\u4e13\u5bb6\u5206\u6790\u624d\u80fd\u51c6\u786e\u89e3\u91ca\u6570\u636e\u3002\u719f\u7ec3\u7684\u5206\u6790\u5e08\u53ef\u4ee5\u8bc6\u522b\u53ef\u80fd\u4e0d\u662f\u7acb\u5373\u663e\u800c\u6613\u89c1\u7684\u6a21\u5f0f\u548c\u89c1\u89e3\uff0c\u4ece\u800c\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u5ba2\u6237\u5fe0\u8bda\u5ea6\u7684\u6839\u672c\u9a71\u52a8\u56e0\u7d20\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u5ba2\u6237\u4fdd\u7559\u5e02\u573a\u7814\u7a76\u7684\u6280\u672f\u548c\u5de5\u5177<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u5feb\u901f\u53d1\u5c55\u7684\u5ba2\u6237\u4fdd\u7559\u73af\u5883\u4e2d\uff0c\u5229\u7528\u6700\u65b0\u7684\u6280\u672f\u548c\u5de5\u5177\u5bf9\u4e8e\u65e8\u5728\u6709\u6548\u4e86\u89e3\u548c\u6539\u8fdb\u5ba2\u6237\u4fdd\u7559\u7b56\u7565\u7684\u4f01\u4e1a\u81f3\u5173\u91cd\u8981\u3002\u4ee5\u4e0b\u662f\u5f00\u5c55\u5ba2\u6237\u4fdd\u7559\u5e02\u573a\u7814\u7a76\u7684\u5173\u952e\u6280\u672f\u548c\u5de5\u5177\u6982\u8ff0\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5206\u6790\u5de5\u5177\uff1a<\/strong> Google Analytics\u3001Tableau \u6216 Power BI \u7b49\u8f6f\u4ef6\u5141\u8bb8\u4f01\u4e1a\u5206\u6790\u5ba2\u6237\u884c\u4e3a\u3001\u7ec6\u5206\u5ba2\u6237\u5e76\u8bc6\u522b\u53ef\u4ee5\u4e3a\u6709\u9488\u5bf9\u6027\u7684\u4fdd\u7559\u7b56\u7565\u63d0\u4f9b\u4fe1\u606f\u7684\u6a21\u5f0f\u3002<\/li>\n\n\n\n<li><strong>\u81ea\u52a8\u5316\u8f6f\u4ef6\uff1a<\/strong> HubSpot \u6216 Marketo \u7b49\u5e73\u53f0\u53ef\u4ee5\u6839\u636e\u5ba2\u6237\u884c\u4e3a\u6216\u91cc\u7a0b\u7891\u5b9e\u73b0\u8425\u9500\u4f20\u64ad\u7684\u81ea\u52a8\u5316\uff0c\u4ece\u800c\u5b9e\u73b0\u4e2a\u6027\u5316\u53c2\u4e0e\uff0c\u4ece\u800c\u63d0\u9ad8\u4fdd\u7559\u7387\u3002<\/li>\n\n\n\n<li><strong>\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u5de5\u5177\uff1a<\/strong> Mailchimp or Constant Contact facilitate targeted email campaigns to engage customers, promote loyalty programs, and re-engage lapsed customers.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u673a\u4f1a<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u53c2\u4e0e\u5ba2\u6237\u4fdd\u7559\u5e02\u573a\u7814\u7a76\u4e3a\u5bfb\u6c42\u52a0\u6df1\u5bf9\u5ba2\u6237\u884c\u4e3a\u7684\u4e86\u89e3\u3001\u63d0\u9ad8\u5ba2\u6237\u6ee1\u610f\u5ea6\u5e76\u6700\u7ec8\u63a8\u52a8\u5fe0\u8bda\u5ea6\u548c\u589e\u957f\u7684\u4f01\u4e1a\u63d0\u4f9b\u4e86\u8bb8\u591a\u673a\u4f1a\u3002\u4ee5\u4e0b\u662f\u6218\u7565\u5ba2\u6237\u4fdd\u7559\u5e02\u573a\u7814\u7a76\u5e26\u6765\u7684\u51e0\u4e2a\u5173\u952e\u673a\u4f1a\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4e2a\u6027\u5316\u7684\u5ba2\u6237\u4f53\u9a8c\uff1a<\/strong> \u5229\u7528\u5e02\u573a\u7814\u7a76\u7684\u6d1e\u5bdf\uff0c\u4f01\u4e1a\u53ef\u4ee5\u6839\u636e\u4e2a\u4eba\u559c\u597d\u548c\u884c\u4e3a\u5b9a\u5236\u5ba2\u6237\u4f53\u9a8c\uff0c\u4ece\u800c\u663e\u8457\u63d0\u9ad8\u6ee1\u610f\u5ea6\u548c\u5fe0\u8bda\u5ea6\u3002\u4e2a\u6027\u5316\u53ef\u4ee5\u5c06\u666e\u901a\u7684\u4e92\u52a8\u8f6c\u53d8\u4e3a\u4ee4\u4eba\u96be\u5fd8\u7684\u3001\u5efa\u7acb\u5fe0\u8bda\u5ea6\u7684\u4f53\u9a8c\u3002<\/li>\n\n\n\n<li><strong>\u4e3b\u52a8\u95ee\u9898\u89e3\u51b3\uff1a<\/strong> Identifying potential issues and points of friction before they escalate into reasons for churn is a critical opportunity. Market research provides the early warning signs to proactively address and resolve these issues, maintaining a positive customer relationship.<\/li>\n\n\n\n<li><strong>\u589e\u5f3a\u4ea7\u54c1\u548c\u670d\u52a1\u5f00\u53d1\uff1a<\/strong> \u6df1\u5165\u4e86\u89e3\u5ba2\u6237\u9700\u6c42\u548c\u504f\u597d\u6709\u52a9\u4e8e\u4f01\u4e1a\u6539\u8fdb\u73b0\u6709\u4ea7\u54c1\u548c\u670d\u52a1\uff0c\u5e76\u5f00\u53d1\u6ee1\u8db3\u751a\u81f3\u8d85\u8d8a\u5ba2\u6237\u671f\u671b\u7684\u65b0\u4ea7\u54c1\u3002\u8fd9\u79cd\u4e0e\u5ba2\u6237\u9700\u6c42\u7684\u5951\u5408\u53ef\u4ee5\u63d0\u9ad8\u5ba2\u6237\u4fdd\u7559\u7387\u5e76\u5438\u5f15\u65b0\u5ba2\u6237\u3002<\/li>\n\n\n\n<li><strong>\u6709\u6548\u7684\u5fe0\u8bda\u5ea6\u8ba1\u5212\uff1a<\/strong> \u5ba2\u6237\u4fdd\u7559\u7814\u7a76\u6709\u52a9\u4e8e\u8bbe\u8ba1\u51fa\u80fd\u5f15\u8d77\u76ee\u6807\u53d7\u4f17\u5171\u9e23\u7684\u5fe0\u8bda\u5ea6\u8ba1\u5212\u3002\u901a\u8fc7\u4e86\u89e3\u54ea\u4e9b\u5956\u52b1\u548c\u6fc0\u52b1\u63aa\u65bd\u6700\u53d7\u91cd\u89c6\uff0c\u4f01\u4e1a\u53ef\u4ee5\u521b\u5efa\u5f15\u4eba\u6ce8\u76ee\u7684\u5fe0\u8bda\u5ea6\u8ba1\u5212\uff0c\u9f13\u52b1\u56de\u5934\u5ba2\u5e76\u52a0\u6df1\u5ba2\u6237\u53c2\u4e0e\u5ea6\u3002<\/li>\n\n\n\n<li><strong>\u7ade\u4e89\u4f18\u52bf\uff1a<\/strong> Gaining insights into what drives customer loyalty within your market offers a competitive edge. As the research reveals, businesses can differentiate themselves by addressing unmet needs or excelling in areas critical to customers.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u6311\u6218<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u867d\u7136\u5ba2\u6237\u4fdd\u7559\u5e02\u573a\u7814\u7a76\u5bf9\u4e8e\u4e86\u89e3\u548c\u63d0\u9ad8\u5ba2\u6237\u5fe0\u8bda\u5ea6\u81f3\u5173\u91cd\u8981\uff0c\u4f46\u4f01\u4e1a\u7ecf\u5e38\u4f1a\u9047\u5230\u4e00\u4e9b\u6311\u6218\u3002\u6709\u6548\u5e94\u5bf9\u8fd9\u4e9b\u6311\u6218\u5bf9\u4e8e\u83b7\u5f97\u51c6\u786e\u7684\u89c1\u89e3\u548c\u5236\u5b9a\u63d0\u9ad8\u4fdd\u7559\u7387\u7684\u7b56\u7565\u81f3\u5173\u91cd\u8981\u3002\u4ee5\u4e0b\u662f\u5173\u952e\u7684\u6311\u6218\u548c\u6ce8\u610f\u4e8b\u9879\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6536\u96c6\u5177\u6709\u4ee3\u8868\u6027\u7684\u5ba2\u6237\u6837\u672c\u53ef\u80fd\u5f88\u56f0\u96be\uff0c\u5c24\u5176\u662f\u5bf9\u4e8e\u62e5\u6709\u5e7f\u6cdb\u6216\u591a\u6837\u5316\u5ba2\u6237\u7fa4\u7684\u4f01\u4e1a\u800c\u8a00\u3002\u786e\u4fdd\u7814\u7a76\u6db5\u76d6\u5404\u79cd\u89c2\u70b9\u5bf9\u4e8e\u83b7\u5f97\u51c6\u786e\u7684\u89c1\u89e3\u81f3\u5173\u91cd\u8981\u3002<\/li>\n\n\n\n<li>\u786e\u5b9a\u5ba2\u6237\u6d41\u5931\u7684\u6839\u672c\u539f\u56e0\u53ef\u80fd\u5f88\u590d\u6742\uff0c\u56e0\u4e3a\u5ba2\u6237\u51b3\u5b9a\u79bb\u5f00\u5f80\u5f80\u6709\u591a\u79cd\u56e0\u7d20\u3002\u8981\u627e\u51fa\u8fd9\u4e9b\u6839\u672c\u539f\u56e0\uff0c\u9700\u8981\u6df1\u5165\u7814\u7a76\u5ba2\u6237\u7684\u53cd\u9988\u548c\u884c\u4e3a\u3002<\/li>\n\n\n\n<li>\u4fdd\u6301\u7814\u7a76\u5ba2\u89c2\u3001\u4e0d\u5e26\u504f\u89c1\u5bf9\u4e8e\u7814\u7a76\u7ed3\u679c\u7684\u5b8c\u6574\u6027\u81f3\u5173\u91cd\u8981\u3002\u8fd9\u5305\u62ec\u8bbe\u8ba1\u516c\u6b63\u7684\u8c03\u67e5\u95ee\u9898\u548c\u4e0d\u5e26\u5148\u5165\u4e3a\u4e3b\u7684\u89c2\u5ff5\u6765\u89e3\u91ca\u7ed3\u679c\u3002<\/li>\n\n\n\n<li>\u9002\u5e94\u5feb\u901f\u53d8\u5316\u7684\u5ba2\u6237\u671f\u671b\u662f\u4e00\u9879\u6301\u7eed\u7684\u6311\u6218\u3002\u4eca\u5929\u8ba9\u5ba2\u6237\u6ee1\u610f\u7684\u4e1c\u897f\u660e\u5929\u53ef\u80fd\u9700\u8981\u6539\u8fdb\uff0c\u8fd9\u5c31\u9700\u8981\u4e0d\u65ad\u7814\u7a76\u548c\u8c03\u6574\u7b56\u7565\u3002<\/li>\n\n\n\n<li>\u5728\u5b9a\u91cf\u548c\u5b9a\u6027\u6d1e\u5bdf\u4e4b\u95f4\u627e\u5230\u9002\u5f53\u7684\u5e73\u8861\u53ef\u80fd\u5177\u6709\u6311\u6218\u6027\uff0c\u4f46\u5bf9\u4e8e\u5168\u9762\u4e86\u89e3\u5ba2\u6237\u4fdd\u7559\u9a71\u52a8\u56e0\u7d20\u800c\u8a00\u5374\u662f\u5fc5\u4e0d\u53ef\u5c11\u7684\u3002\u5b9a\u91cf\u6570\u636e\u63d0\u4f9b\u201c\u662f\u4ec0\u4e48\u201d\uff0c\u800c\u5b9a\u6027\u6d1e\u5bdf\u5219\u89e3\u91ca\u5ba2\u6237\u884c\u4e3a\u80cc\u540e\u7684\u201c\u4e3a\u4ec0\u4e48\u201d\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">SIS International \u7684\u5ba2\u6237\u4fdd\u7559\u5e02\u573a\u7814\u7a76\u5982\u4f55\u5e2e\u52a9\u4f01\u4e1a<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-9419f4b0\"><img decoding=\"async\" class=\"gb-image gb-image-9419f4b0\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2024\/12\/Customer-experience-23.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/Our Facility Location in New York  11 E 22nd Street, Floor 2, New York, NY 10010&nbsp; T: +1(212) 505-6805 About SIS International  SIS International offers Quantitative, Qualitative, and Strategy Research. We provide data, tools, strategies, reports, and insights for decision-making. We also conduct interviews, surveys, focus groups, and other Market Research methods and approaches. Contact us for your next Market Research project.\" data-wplink-url-error=\"true\">SIS<\/a> stands out through a unique combination of methodological rigor, innovative analysis, and strategic insight. Here&#8217;s what distinguishes the SIS approach and makes it particularly effective for businesses aiming to enhance their customer retention strategies:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5168\u9762\u7684\u6570\u636e\u96c6\u6210\uff1a<\/strong> SIS employs a comprehensive approach to data integration, meticulously combining information from various sources. This includes transactional data, customer feedback, social media interactions, and more, to offer a 360-degree view of the customer experience.<\/li>\n\n\n\n<li><strong>\u5148\u8fdb\u7684\u5206\u6790\u6280\u672f\uff1a<\/strong> Utilizing cutting-edge analytical techniques such as predictive analytics and machine learning, SIS can uncover patterns and trends that might elude traditional analysis methods.<\/li>\n\n\n\n<li><strong>\u5b9a\u5236\u7814\u7a76\u8bbe\u8ba1\uff1a<\/strong> The SIS approach is marked by tailored research designs customized to each business&#8217;s unique challenges and objectives. This approach ensures that the research directly addresses customer retention issues, providing actionable insights that can be effectively implemented.<\/li>\n\n\n\n<li><strong>\u6218\u7565\u91cd\u70b9\u5173\u6ce8\u53ef\u884c\u89c1\u89e3\uff1a<\/strong> SIS goes beyond merely collecting and analyzing data; it emphasizes generating actionable insights that can directly inform strategic decisions and initiatives.<\/li>\n\n\n\n<li><strong>\u6301\u7eed\u53cd\u9988\u548c\u4f18\u5316\uff1a<\/strong> SIS \u8ba4\u8bc6\u5230\u5ba2\u6237\u4fdd\u7559\u662f\u4e00\u9879\u6301\u7eed\u7684\u6311\u6218\uff0c\u56e0\u6b64\u63d0\u5021\u6301\u7eed\u6536\u96c6\u53cd\u9988\u5e76\u4f18\u5316\u7b56\u7565\u3002\u8fd9\u79cd\u65b9\u6cd5\u53ef\u786e\u4fdd\u4f01\u4e1a\u59cb\u7ec8\u54cd\u5e94\u4e0d\u65ad\u53d8\u5316\u7684\u5ba2\u6237\u671f\u671b\u548c\u5e02\u573a\u6761\u4ef6\uff0c\u4ece\u800c\u52a8\u6001\u8c03\u6574\u4fdd\u7559\u7b56\u7565\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u6211\u4eec\u7684\u7ebd\u7ea6\u5de5\u5382\u5730\u5740<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe>\n\n\n\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u7ebd\u7ea6\u5dde\u7ebd\u7ea6\u5e02\u4e1c22\u885711\u53f72\u697c 10010 \u7535\u8bdd\uff1a+1(212) 505-6805<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u5173\u4e8e SIS \u56fd\u9645<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.sisinternational.com\/zh\/\"><span style=\"font-weight: 400;\">SIS \u56fd\u9645<\/span><\/a><span style=\"font-weight: 400;\"> \u63d0\u4f9b\u5b9a\u91cf\u3001\u5b9a\u6027\u548c\u6218\u7565\u7814\u7a76\u3002\u6211\u4eec\u63d0\u4f9b\u51b3\u7b56\u6240\u9700\u7684\u6570\u636e\u3001\u5de5\u5177\u3001\u6218\u7565\u3001\u62a5\u544a\u548c\u89c1\u89e3\u3002\u6211\u4eec\u8fd8\u8fdb\u884c\u8bbf\u8c08\u3001\u8c03\u67e5\u3001\u7126\u70b9\u5c0f\u7ec4\u548c\u5176\u4ed6\u5e02\u573a\u7814\u7a76\u65b9\u6cd5\u548c\u9014\u5f84\u3002<\/span><a href=\"https:\/\/www.sisinternational.com\/zh\/%e5%85%b3%e4%ba%8e-sis-%e5%9b%bd%e9%99%85%e7%a0%94%e7%a9%b6\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> \u8054\u7cfb\u6211\u4eec<\/span><\/a><span style=\"font-weight: 400;\"> \u4e3a\u60a8\u7684\u4e0b\u4e00\u4e2a\u5e02\u573a\u7814\u7a76\u9879\u76ee\u63d0\u4f9b\u5e2e\u52a9\u3002<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>\u5ba2\u6237\u5fe0\u8bda\u5ea6\u5e02\u573a\u7814\u7a76\u65e8\u5728\u4e86\u89e3\u5f71\u54cd\u5ba2\u6237\u5fe0\u8bda\u5ea6\u7684\u56e0\u7d20\uff0c\u5e76\u786e\u5b9a\u63d0\u9ad8\u5ba2\u6237\u5fe0\u8bda\u5ea6\u7684\u7b56\u7565\u3002<\/p>","protected":false},"author":1,"featured_media":62677,"parent":14457,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-46819","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/46819","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/comments?post=46819"}],"version-history":[{"count":15,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/46819\/revisions"}],"predecessor-version":[{"id":71196,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/46819\/revisions\/71196"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/14457"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media\/62677"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media?parent=46819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}