{"id":46331,"date":"2024-02-22T19:15:00","date_gmt":"2024-02-23T00:15:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=46331"},"modified":"2025-10-22T22:33:41","modified_gmt":"2025-10-23T02:33:41","slug":"%e7%9b%ae%e6%a0%87%e5%92%8c%e5%85%b3%e9%94%ae%e6%88%90%e6%9e%9c%e6%a1%86%e6%9e%b6%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/solutions\/strategy-consulting\/objectives-and-key-results-frameworks-market-research\/","title":{"rendered":"\u76ee\u6807\u548c\u5173\u952e\u6210\u679c\u6846\u67b6\u5e02\u573a\u7814\u7a76"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u76ee\u6807\u548c\u5173\u952e\u6210\u679c\u6846\u67b6\u5e02\u573a\u7814\u7a76<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-e8edb7d3\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-e8edb7d3\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Objectives-and-Key-Results-2.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"\u76ee\u6807\u548c\u4e3b\u8981\u6210\u679c\uff082\uff09\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Objectives-and-Key-Results-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Objectives-and-Key-Results-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Objectives-and-Key-Results-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Objectives-and-Key-Results-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Objectives-and-Key-Results-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7ec4\u7ec7\u5982\u4f55\u624d\u80fd\u5c06\u65e5\u5e38\u8fd0\u8425\u4e0e\u603b\u4f53\u76ee\u6807\u76f8\u7ed3\u5408\uff0c\u4ee5\u786e\u4fdd\u589e\u957f\uff1f\u76ee\u6807\u548c\u5173\u952e\u7ed3\u679c (OKR) \u5df2\u6210\u4e3a\u7ec4\u7ec7\u52aa\u529b\u5e94\u5bf9\u590d\u6742\u7684\u5e02\u573a\u52a8\u6001\u5e76\u8425\u9020\u95ee\u8d23\u5236\u548c\u5353\u8d8a\u7ee9\u6548\u73af\u5883\u7684\u57fa\u77f3\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5e02\u573a\u7814\u7a76\u7684\u76ee\u6807\u548c\u5173\u952e\u7ed3\u679c\u6846\u67b6\u662f\u4ec0\u4e48\uff1f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u76ee\u6807\u548c\u5173\u952e\u7ed3\u679c\u6846\u67b6\u5e02\u573a\u7814\u7a76\u662f\u4e00\u4e2a\u5206\u6790\u8fc7\u7a0b\uff0c\u65e8\u5728\u4e86\u89e3 OKR \u65b9\u6cd5\u5728\u5404\u79cd\u4e1a\u52a1\u73af\u5883\u4e2d\u7684\u6709\u6548\u6027\u548c\u9002\u7528\u6027\u3002\u5b83\u8bc4\u4f30\u7ec4\u7ec7\u5982\u4f55\u5b9e\u65bd\u5e76\u4ece\u8bbe\u5b9a\u4e0e\u53ef\u64cd\u4f5c\u7ed3\u679c\uff08\u5173\u952e\u7ed3\u679c\uff09\u76f8\u5173\u7684\u660e\u786e\u3001\u53ef\u8861\u91cf\u7684\u76ee\u6807\uff08\u76ee\u6807\uff09\u4e2d\u83b7\u76ca\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u901a\u8fc7\u5168\u9762\u7684\u5206\u6790\uff0cOKR \u6846\u67b6\u5e02\u573a\u7814\u7a76\u63ed\u793a\u4e86 OKR \u5e94\u7528\u4e2d\u7684\u6700\u4f73\u5b9e\u8df5\u3001\u6311\u6218\u548c\u6f5c\u5728\u6539\u8fdb\u9886\u57df\u3002\u901a\u8fc7\u5229\u7528\u8fd9\u9879\u7814\u7a76\uff0c\u516c\u53f8\u53ef\u4ee5\u6839\u636e\u5176\u72ec\u7279\u7684\u8fd0\u8425\u73b0\u5b9e\u548c\u6218\u7565\u62b1\u8d1f\u91cf\u8eab\u5b9a\u5236 OKR \u7b56\u7565\uff0c\u6700\u5927\u9650\u5ea6\u5730\u53d1\u6325\u8be5\u6846\u67b6\u5bf9\u7ec4\u7ec7\u7ee9\u6548\u548c\u589e\u957f\u7684\u5f71\u54cd\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4f01\u4e1a\u4e3a\u4f55\u9700\u8981\u76ee\u6807\u548c\u5173\u952e\u7ed3\u679c\u6846\u67b6\u5e02\u573a\u7814\u7a76<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-a1863d27\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-a1863d27\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Objectives-and-Key-Results-4.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"\u76ee\u6807\u548c\u4e3b\u8981\u6210\u679c\uff084\uff09\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Objectives-and-Key-Results-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Objectives-and-Key-Results-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Objectives-and-Key-Results-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Objectives-and-Key-Results-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Objectives-and-Key-Results-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u76ee\u6807\u548c\u5173\u952e\u7ed3\u679c\u6846\u67b6\u5e02\u573a\u7814\u7a76\u4f7f\u4f01\u4e1a\u80fd\u591f\u6839\u636e\u884c\u4e1a\u6807\u51c6\u5bf9\u5176\u5b9e\u8df5\u8fdb\u884c\u57fa\u51c6\u6d4b\u8bd5\uff0c\u5e76\u4ece\u4ed6\u4eba\u7684\u6210\u529f\u548c\u5931\u8d25\u4e2d\u5438\u53d6\u6559\u8bad\u3002\u5b83\u63d0\u4f9b\u4e86\u5b9a\u5236 OKR \u6846\u67b6\u7684\u8def\u7ebf\u56fe\uff0c\u4ee5\u6ee1\u8db3\u7ec4\u7ec7\u7684\u72ec\u7279\u9700\u6c42\uff0c\u4ece\u800c\u63d0\u9ad8\u5176\u76f8\u5173\u6027\u548c\u6709\u6548\u6027\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u6b64\u5916\uff0c\u5e02\u573a\u7814\u7a76\u6709\u52a9\u4e8e\u8bc6\u522b\u65b0\u8d8b\u52bf\u548c\u65b0\u51fa\u73b0\u7684\u6311\u6218\uff0c\u4f7f\u516c\u53f8\u80fd\u591f\u4e3b\u52a8\u8c03\u6574\u5176 OKR \u7b56\u7565\u3002<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u53e6\u4e00\u4e2a\u5173\u952e\u65b9\u9762\u662f OKR \u4e0e\u516c\u53f8\u613f\u666f\u548c\u6218\u7565\u76ee\u6807\u7684\u4e00\u81f4\u6027\u3002OKR \u6846\u67b6\u5e02\u573a\u7814\u7a76\u6709\u52a9\u4e8e\u786e\u4fdd\u516c\u53f8\u7684\u957f\u671f\u613f\u666f\u4e0e\u4e3a\u56e2\u961f\u548c\u4e2a\u4eba\u8bbe\u5b9a\u7684\u8fd0\u8425\u76ee\u6807\u65e0\u7f1d\u96c6\u6210\u3002\u8fd9\u79cd\u4e00\u81f4\u6027\u5bf9\u4e8e\u4fdd\u6301\u4e13\u6ce8\u548c\u786e\u4fdd\u6bcf\u9879\u52aa\u529b\u90fd\u6709\u52a9\u4e8e\u5b9e\u73b0\u66f4\u5e7f\u6cdb\u7684\u516c\u53f8\u76ee\u6807\u81f3\u5173\u91cd\u8981\u3002\u7136\u800c\uff0c\u5b83\u4e3a\u4f01\u4e1a\u5e26\u6765\u4e86\u8bb8\u591a\u5176\u4ed6\u597d\u5904\uff0c\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u589e\u5f3a\u6218\u7565\u91cd\u70b9\uff1a<\/strong> OKR \u8feb\u4f7f\u7ec4\u7ec7\u4f18\u5148\u8003\u8651\u5176\u76ee\u6807\uff0c\u4e13\u6ce8\u4e8e\u771f\u6b63\u91cd\u8981\u7684\u4e8b\u60c5\u3002\u8fd9\u79cd\u4f18\u5148\u987a\u5e8f\u53ef\u786e\u4fdd\u8d44\u6e90\u5f97\u5230\u6709\u6548\u5206\u914d\uff0c\u4ece\u800c\u4fc3\u4f7f\u56e2\u961f\u4e13\u6ce8\u4e8e\u5f71\u54cd\u6df1\u8fdc\u7684\u6d3b\u52a8\u3002<\/li>\n\n\n\n<li><strong>\u6539\u8fdb\u5bf9\u9f50\u548c\u900f\u660e\u5ea6\uff1a<\/strong> OKR \u6846\u67b6\u7684\u4e3b\u8981\u4f18\u52bf\u4e4b\u4e00\u662f\u5b83\u80fd\u591f\u5c06\u4e2a\u4eba\u548c\u56e2\u961f\u76ee\u6807\u4e0e\u7ec4\u7ec7\u7684\u6574\u4f53\u6218\u7565\u613f\u666f\u4fdd\u6301\u4e00\u81f4\u3002\u901a\u8fc7\u900f\u660e\u5730\u8bbe\u7f6e\u548c\u5171\u4eab OKR \u6765\u4fc3\u8fdb\u8fd9\u79cd\u4e00\u81f4\u6027\uff0c\u786e\u4fdd\u6bcf\u4e2a\u4eba\u90fd\u671d\u7740\u540c\u4e00\u4e2a\u65b9\u5411\u524d\u8fdb\u3002<\/li>\n\n\n\n<li><strong>\u589e\u5f3a\u8d23\u4efb\u611f\uff1a<\/strong> \u76ee\u6807\u548c\u5173\u952e\u7ed3\u679c\u6846\u67b6\u5e02\u573a\u7814\u7a76\u63ed\u793a\u4e86\u5982\u4f55\u901a\u8fc7\u5b9a\u671f\u68c0\u67e5\u548c\u8fdb\u5ea6\u5ba1\u67e5\u6765\u8fdb\u4e00\u6b65\u52a0\u5f3a\u95ee\u8d23\u5236\uff0c\u4ece\u800c\u9f13\u52b1\u63a8\u52a8\u7ee9\u6548\u7684\u6301\u7eed\u53cd\u9988\u5faa\u73af\u3002<\/li>\n\n\n\n<li><strong>\u654f\u6377\u6027\u548c\u7075\u6d3b\u6027\uff1a<\/strong> OKR \u7684\u52a8\u6001\u7279\u6027\u4f7f\u7ec4\u7ec7\u80fd\u591f\u8fc5\u901f\u9002\u5e94\u5546\u4e1a\u73af\u5883\u7684\u53d8\u5316\u3002\u8fd9\u79cd\u654f\u6377\u6027\u5728\u5f53\u4eca\u5feb\u8282\u594f\u7684\u5e02\u573a\u4e2d\u81f3\u5173\u91cd\u8981\uff0c\u56e0\u4e3a\u673a\u9047\u548c\u6311\u6218\u603b\u662f\u5728\u6beb\u65e0\u5f81\u5146\u7684\u60c5\u51b5\u4e0b\u51fa\u73b0\u3002<\/li>\n\n\n\n<li><strong>\u6570\u636e\u9a71\u52a8\u7684\u51b3\u7b56\uff1a<\/strong> OKR \u6846\u67b6\u5e02\u573a\u7814\u7a76\u4fa7\u91cd\u4e8e\u6570\u636e\u9a71\u52a8\u7684\u51b3\u7b56\u65b9\u6cd5\uff0c\u5173\u952e\u7ed3\u679c\u901a\u5e38\u901a\u8fc7\u7279\u5b9a\u6307\u6807\u91cf\u5316\u3002\u8fd9\u79cd\u5bf9\u6570\u636e\u7684\u4f9d\u8d56\u6709\u52a9\u4e8e\u5ba2\u89c2\u8bc4\u4f30\u8fdb\u5c55\u5e76\u786e\u5b9a\u9700\u8981\u6539\u8fdb\u7684\u9886\u57df\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u6211\u4eec\u7684\u76ee\u6807\u548c\u5173\u952e\u6210\u679c\u6846\u67b6\u7684\u9884\u671f\u6210\u679c<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-9b7aa42b\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-9b7aa42b\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Objectives-and-Key-Results-3.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"\u76ee\u6807\u548c\u4e3b\u8981\u6210\u679c\uff083\uff09\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Objectives-and-Key-Results-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Objectives-and-Key-Results-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Objectives-and-Key-Results-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Objectives-and-Key-Results-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Objectives-and-Key-Results-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f53\u4e00\u4e2a\u7ec4\u7ec7\u4ee5\u52e4\u52c9\u548c\u6218\u7565\u8fdc\u89c1\u5b9e\u65bd\u76ee\u6807\u548c\u5173\u952e\u7ed3\u679c\u6846\u67b6\u5e02\u573a\u7814\u7a76\u65f6\uff0c\u5b83\u4e3a\u53d8\u9769\u6027\u6210\u679c\u5960\u5b9a\u4e86\u57fa\u7840\u2014\u2014\u4ee5\u4e0b\u662f\u6267\u884c\u826f\u597d\u7684 OKR \u6846\u67b6\u5e02\u573a\u7814\u7a76\u7684\u9884\u671f\u7ed3\u679c\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u589e\u5f3a\u7ec4\u7ec7\u534f\u8c03\uff1a<\/strong> \u91c7\u7528 OKR \u7684\u4e3b\u8981\u7ed3\u679c\u662f\u589e\u5f3a\u4e86\u7ec4\u7ec7\u5404\u4e2a\u5c42\u9762\u7684\u534f\u8c03\u6027\u3002\u8fd9\u79cd\u534f\u8c03\u786e\u4fdd\u6bcf\u4e2a\u4e2a\u4eba\u548c\u56e2\u961f\u90fd\u5728\u671d\u7740\u7edf\u4e00\u7684\u6218\u7565\u76ee\u6807\u52aa\u529b\uff0c\u4ece\u800c\u5927\u5927\u63d0\u9ad8\u4e86\u5de5\u4f5c\u7684\u6548\u7387\u548c\u6548\u529b\u3002<\/li>\n\n\n\n<li><strong>\u63d0\u9ad8\u5458\u5de5\u656c\u4e1a\u5ea6\uff1a<\/strong> \u5f53\u56e2\u961f\u6210\u5458\u4e86\u89e3\u4ed6\u4eec\u7684\u5de5\u4f5c\u5982\u4f55\u76f4\u63a5\u6709\u52a9\u4e8e\u7ec4\u7ec7\u7684\u6210\u529f\u65f6\uff0c\u4ed6\u4eec\u4f1a\u66f4\u6709\u52a8\u529b\uff0c\u66f4\u81f4\u529b\u4e8e\u81ea\u5df1\u7684\u89d2\u8272\u3002OKR \u6846\u67b6\u5e02\u573a\u7814\u7a76\u8868\u660e\uff0c\u656c\u4e1a\u7684\u5458\u5de5\u8868\u73b0\u51fa\u66f4\u9ad8\u7684\u751f\u4ea7\u529b\u3001\u66f4\u597d\u7684\u7ee9\u6548\u548c\u66f4\u4f4e\u7684\u79bb\u804c\u7387\uff0c\u4ece\u800c\u6709\u52a9\u4e8e\u6253\u9020\u4e00\u4e2a\u66f4\u5177\u6d3b\u529b\u548c\u5f39\u6027\u7684\u7ec4\u7ec7\u3002<\/li>\n\n\n\n<li><strong>\u6218\u7565\u6267\u884c\u7684\u654f\u6377\u6027\uff1a<\/strong> \u91c7\u7528 OKR \u53ef\u4f7f\u7ec4\u7ec7\u5728\u6218\u7565\u6267\u884c\u65b9\u9762\u53d8\u5f97\u66f4\u52a0\u654f\u6377\u3002\u8fd9\u79cd\u654f\u6377\u6027\u4f7f\u4f01\u4e1a\u80fd\u591f\u5feb\u901f\u54cd\u5e94\u5e02\u573a\u53d8\u5316\uff0c\u5728\u5fc5\u8981\u65f6\u8c03\u6574\u6218\u7565\u5e76\u5229\u7528\u65b0\u5174\u673a\u4f1a\u3002<\/li>\n\n\n\n<li><strong>\u57fa\u4e8e\u6570\u636e\u505a\u51fa\u7684\u51b3\u7b56\uff1a<\/strong> 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