{"id":43804,"date":"2023-10-11T11:06:16","date_gmt":"2023-10-11T15:06:16","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=43804"},"modified":"2026-03-24T18:21:47","modified_gmt":"2026-03-24T22:21:47","slug":"%e8%b4%ad%e4%b9%b0%e7%82%b9%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/%e4%b8%93%e4%b8%9a%e7%9f%a5%e8%af%86\/%e8%b4%ad%e4%b9%b0%e7%82%b9%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/","title":{"rendered":"\u8d2d\u4e70\u70b9\u5e02\u573a\u7814\u7a76"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u8d2d\u4e70\u70b9\u5e02\u573a\u7814\u7a76<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-d05a9467\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-d05a9467\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Point-of-sale-point-of-purchase-9.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"Point of sale point of purchase (9)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Point-of-sale-point-of-purchase-9.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Point-of-sale-point-of-purchase-9-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Point-of-sale-point-of-purchase-9-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Point-of-sale-point-of-purchase-9-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Point-of-sale-point-of-purchase-9-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u6d88\u8d39\u8005\u5728\u9762\u5bf9\u5927\u91cf\u4ea7\u54c1\u9009\u62e9\u65f6\u5982\u4f55\u505a\u51fa\u51b3\u5b9a\uff1f\u8d2d\u4e70\u70b9 (PoP) \u5e02\u573a\u7814\u7a76\u6df1\u5165\u7814\u7a76\u4e86\u8fd9\u4e00\u5173\u952e\u56e0\u7d20\uff0c\u63a2\u7d22\u4e86\u5728\u9500\u552e\u70b9\u5f71\u54cd\u8d2d\u4e70\u884c\u4e3a\u7684\u89e6\u53d1\u56e0\u7d20\u548c\u5f71\u54cd\u56e0\u7d20\u3002\u968f\u7740\u4f01\u4e1a\u52aa\u529b\u4f18\u5316\u5e97\u5185\u5c55\u793a\u3001\u4fc3\u9500\u7b56\u7565\u548c\u5305\u88c5\u8bbe\u8ba1\uff0c\u4e86\u89e3\u8fd9\u4e9b\u51b3\u5b9a\u6027\u65f6\u523b\u7684\u52a8\u6001\u53ef\u80fd\u662f\u63d0\u9ad8\u9500\u552e\u989d\u548c\u5ba2\u6237\u5fe0\u8bda\u5ea6\u7684\u5173\u952e\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4ec0\u4e48\u662f\u8d2d\u4e70\u70b9\uff08PoP\uff09\u5e02\u573a\u7814\u7a76\uff1f<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/zh\/%e4%b8%93%e4%b8%9a%e7%9f%a5%e8%af%86\/%e8%a1%8c%e4%b8%9a\/%e9%94%80%e5%94%ae%e7%82%b9%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\" title=\"\u9500\u552e\u70b9\u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"4912\">Point of purchase market research<\/a> involves aims to understand how consumers interact with products and make buying decisions in real-time. This research is typically conducted in retail environments such as supermarkets, malls, or online platforms, where customers have direct access to products.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/zh\/%e6%b0%91%e6%84%8f%e8%b0%83%e6%9f%a5%e5%92%8c%e5%b8%82%e5%9c%ba%e8%b0%83%e6%9f%a5\/\" title=\"Vox Pops \u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"4316\">PoP market research<\/a> also helps in optimizing the customer&#8217;s purchasing experience. By studying consumer behavior at the point of purchase, companies can make informed decisions about product placement, pricing strategies, and marketing campaigns.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u8d2d\u4e70\u70b9\u5e02\u573a\u7814\u7a76\u7684\u91cd\u8981\u6027<\/h2>\n\n\n\n<p>PoP \u5e02\u573a\u7814\u7a76\u5bf9\u4e8e\u5404\u884c\u5404\u4e1a\u7684\u4f01\u4e1a\u90fd\u81f3\u5173\u91cd\u8981\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u4e3b\u8981\u539f\u56e0\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u7406\u89e3 <\/strong><a href=\"https:\/\/www.sisinternational.com\/zh\/%e9%9f%a9%e5%9b%bd%e6%b5%81%e8%a1%8c%e9%9f%b3%e4%b9%90%e5%b8%82%e5%9c%ba%e8%b0%83%e6%9f%a5-k-pop\/\" title=\"\u97e9\u56fd\u6d41\u884c\u97f3\u4e50\u5e02\u573a\u7814\u7a76 | K-pop\"  data-wpil-monitor-id=\"2638\">Consumer Behavior: By conducting PoP market research<\/a>, businesses gain valuable insights into consumer behavior patterns. They can identify the factors that impact purchasing decisions such as price sensitivity, brand loyalty, product features, and packaging. This understanding enables companies to align their marketing strategies and product offerings accordingly, resulting in higher customer satisfaction and increased sales.<\/li>\n\n\n\n<li><strong>\u4f18\u5316\u4ea7\u54c1\u5c55\u793a\u4f4d\u7f6e\uff1a<\/strong> \u6218\u7565\u6027\u4ea7\u54c1\u5c55\u793a\u5bf9\u4e8e\u5f71\u54cd\u5ba2\u6237\u8d2d\u4e70\u51b3\u7b56\u81f3\u5173\u91cd\u8981\u3002\u8d2d\u4e70\u70b9\u5e02\u573a\u7814\u7a76\u53ef\u5e2e\u52a9\u4f01\u4e1a\u786e\u5b9a\u5546\u5e97\u6216\u7f51\u7ad9\u5185\u5c55\u793a\u4ea7\u54c1\u7684\u6700\u6709\u6548\u4f4d\u7f6e\u3002\u901a\u8fc7\u5206\u6790\u4eba\u6d41\u91cf\u6a21\u5f0f\u3001\u5ba2\u6237\u504f\u597d\u548c\u9500\u552e\u6570\u636e\uff0c\u516c\u53f8\u53ef\u4ee5\u4f18\u5316\u4ea7\u54c1\u5c55\u793a\uff0c\u4ee5\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u53ef\u89c1\u5ea6\u5e76\u63d0\u9ad8\u8d2d\u4e70\u53ef\u80fd\u6027\u3002<\/li>\n\n\n\n<li><strong>\u589e\u5f3a\u5ba2\u6237\u4f53\u9a8c\uff1a<\/strong> \u901a\u8fc7\u7814\u7a76\u6d88\u8d39\u8005\u5728\u8d2d\u4e70\u65f6\u7684\u884c\u4e3a\uff0c\u4f01\u4e1a\u53ef\u4ee5\u53d1\u73b0\u5ba2\u6237\u4f53\u9a8c\u4e2d\u7684\u75db\u70b9\u548c\u9700\u8981\u6539\u8fdb\u7684\u5730\u65b9\u3002\u8fd9\u79cd\u6d1e\u5bdf\u529b\u4f7f\u516c\u53f8\u80fd\u591f\u5c31\u5546\u5e97\u5e03\u5c40\u3001\u4ea7\u54c1\u7ec4\u5408\u3001\u5458\u5de5\u57f9\u8bad\u548c\u5ba2\u6237\u670d\u52a1\u6539\u8fdb\u505a\u51fa\u660e\u667a\u7684\u51b3\u7b56\u3002<\/li>\n\n\n\n<li><strong>\u544a\u77e5\u5b9a\u4ef7\u7b56\u7565\uff1a<\/strong> \u8d2d\u4e70\u70b9\u5e02\u573a\u7814\u7a76\u4e3a\u4f01\u4e1a\u63d0\u4f9b\u4e86\u6709\u5173\u5ba2\u6237\u5982\u4f55\u770b\u5f85\u548c\u54cd\u5e94\u4e0d\u540c\u4ef7\u683c\u70b9\u7684\u89c1\u89e3\u3002\u901a\u8fc7\u5206\u6790\u4ef7\u683c\u654f\u611f\u5ea6\u3001\u7ade\u4e89\u5bf9\u624b\u5b9a\u4ef7\u548c\u5ba2\u6237\u504f\u597d\u7684\u6570\u636e\uff0c\u516c\u53f8\u53ef\u4ee5\u5236\u5b9a\u6709\u6548\u7684\u5b9a\u4ef7\u7b56\u7565\uff0c\u4ee5\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u76c8\u5229\u80fd\u529b\uff0c\u540c\u65f6\u4fdd\u6301\u5e02\u573a\u7ade\u4e89\u529b\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u8d2d\u4e70\u70b9\u5e02\u573a\u7814\u7a76\u7684\u597d\u5904<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-f87f009f\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-f87f009f\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Point-of-sale-point-of-purchase-6.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"Point of sale point of purchase (6)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Point-of-sale-point-of-purchase-6.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Point-of-sale-point-of-purchase-6-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Point-of-sale-point-of-purchase-6-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Point-of-sale-point-of-purchase-6-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Point-of-sale-point-of-purchase-6-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u8fdb\u884c PoP \u5e02\u573a\u7814\u7a76\u7684\u597d\u5904\u662f\u591a\u65b9\u9762\u7684\u3002\u4ee5\u4e0b\u662f\u4f01\u4e1a\u53ef\u4ee5\u83b7\u5f97\u7684\u4e00\u4e9b\u4e3b\u8981\u4f18\u52bf\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6539\u5584\u51b3\u7b56\uff1a<\/strong> \u901a\u8fc7\u5229\u7528\u8d2d\u4e70\u70b9\u5e02\u573a\u7814\u7a76\uff0c\u4f01\u4e1a\u53ef\u4ee5\u5c31\u4ea7\u54c1\u5f00\u53d1\u3001\u8425\u9500\u6d3b\u52a8\u3001\u5b9a\u4ef7\u7b56\u7565\u548c\u5546\u5e97\u5e03\u5c40\u505a\u51fa\u6570\u636e\u9a71\u52a8\u7684\u51b3\u7b56\u3002\u8fd9\u53ef\u4ee5\u66f4\u6709\u6548\u5730\u5206\u914d\u8d44\u6e90\uff0c\u5e76\u63d0\u9ad8\u5e02\u573a\u6210\u529f\u7387\u3002<\/li>\n\n\n\n<li><strong>\u7ade\u4e89\u4f18\u52bf\uff1a<\/strong> \u4e86\u89e3\u6d88\u8d39\u8005\u5728\u8d2d\u4e70\u65f6\u7684\u884c\u4e3a\u548c\u504f\u597d\u53ef\u4e3a\u4f01\u4e1a\u5e26\u6765\u7ade\u4e89\u4f18\u52bf\u3002\u901a\u8fc7\u6839\u636e\u5ba2\u6237\u6d1e\u5bdf\u91cf\u8eab\u5b9a\u5236\u4ea7\u54c1\u548c\u8425\u9500\u7b56\u7565\uff0c\u4f01\u4e1a\u53ef\u4ee5\u8131\u9896\u800c\u51fa\uff0c\u5438\u5f15\u66f4\u591a\u5ba2\u6237\u3002<\/li>\n\n\n\n<li><strong>\u589e\u52a0\u9500\u552e\u989d\uff1a<\/strong> \u901a\u8fc7\u6839\u636e\u8d2d\u4e70\u70b9\u5e02\u573a\u7814\u7a76\u7ed3\u679c\u4f18\u5316\u4ea7\u54c1\u5e03\u5c40\u3001\u5b9a\u4ef7\u548c\u5ba2\u6237\u4f53\u9a8c\uff0c\u4f01\u4e1a\u53ef\u4ee5\u663e\u8457\u63d0\u9ad8\u9500\u552e\u91cf\u3002\u63d0\u9ad8\u77e5\u540d\u5ea6\u3001\u6709\u9488\u5bf9\u6027\u7684\u4fc3\u9500\u548c\u65e0\u7f1d\u8d2d\u4e70\u6d41\u7a0b\u90fd\u6709\u52a9\u4e8e\u63d0\u9ad8\u8f6c\u5316\u7387\u548c\u6536\u5165\u589e\u957f\u3002<\/li>\n\n\n\n<li><strong>\u5ba2\u6237\u6ee1\u610f\u5ea6\u548c\u5fe0\u8bda\u5ea6\uff1a<\/strong> \u5f53\u4f01\u4e1a\u6839\u636e\u5ba2\u6237\u504f\u597d\u8c03\u6574\u5176\u4ea7\u54c1\u5e76\u63d0\u4f9b\u79ef\u6781\u7684\u8d2d\u7269\u4f53\u9a8c\u65f6\uff0c\u4ed6\u4eec\u5c31\u80fd\u63d0\u9ad8\u5ba2\u6237\u6ee1\u610f\u5ea6\u548c\u5fe0\u8bda\u5ea6\u3002PoP \u5e02\u573a\u7814\u7a76\u4f7f\u516c\u53f8\u80fd\u591f\u66f4\u597d\u5730\u4e86\u89e3\u5ba2\u6237\u671f\u671b\u5e76\u6709\u6548\u6ee1\u8db3\u8fd9\u4e9b\u671f\u671b\uff0c\u4ece\u800c\u5efa\u7acb\u957f\u671f\u7684\u5ba2\u6237\u5173\u7cfb\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u9500\u552e\u70b9\u5e02\u573a\u7814\u7a76\u7684\u5f53\u524d\u8d8b\u52bf\u548c\u6280\u672f\u5e94\u7528<\/h2>\n\n\n\n<p>\u5728\u6280\u672f\u8fdb\u6b65\u548c\u6d88\u8d39\u8005\u884c\u4e3a\u53d8\u5316\u7684\u63a8\u52a8\u4e0b\uff0c\u8d2d\u4e70\u70b9\u5e02\u573a\u7814\u7a76\u9886\u57df\u4e0d\u65ad\u53d1\u5c55\u3002\u4ee5\u4e0b\u662f PoP \u5e02\u573a\u7814\u7a76\u4e2d\u5e94\u7528\u7684\u4e00\u4e9b\u5f53\u524d\u8d8b\u52bf\u548c\u6280\u672f\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4eba\u5de5\u667a\u80fd\uff08AI\uff09\u548c\u673a\u5668\u5b66\u4e60\uff1a<\/strong> \u4eba\u5de5\u667a\u80fd\u548c\u673a\u5668\u5b66\u4e60\u7b97\u6cd5\u8d8a\u6765\u8d8a\u591a\u5730\u7528\u4e8e\u5206\u6790 PoP \u5e02\u573a\u7814\u7a76\u671f\u95f4\u6536\u96c6\u7684\u5927\u578b\u6570\u636e\u96c6\u3002\u8fd9\u4e9b\u6280\u672f\u53ef\u4ee5\u8bc6\u522b\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u6a21\u5f0f\u548c\u8d8b\u52bf\uff0c\u4f7f\u4f01\u4e1a\u80fd\u591f\u505a\u51fa\u6570\u636e\u9a71\u52a8\u7684\u51b3\u7b56\u3002\u4eba\u5de5\u667a\u80fd\u804a\u5929\u673a\u5668\u4eba\u548c\u865a\u62df\u52a9\u624b\u8fd8\u53ef\u4ee5\u901a\u8fc7\u63d0\u4f9b\u4e2a\u6027\u5316\u5efa\u8bae\u548c\u5e2e\u52a9\u6765\u63d0\u5347\u5ba2\u6237\u4f53\u9a8c\u3002<\/li>\n\n\n\n<li><strong>\u589e\u5f3a\u73b0\u5b9e (AR) \u548c\u865a\u62df\u73b0\u5b9e (VR)\uff1a<\/strong> AR \u548c VR \u6280\u672f\u6b63\u5728\u6539\u53d8\u6d88\u8d39\u8005\u4e0e\u4ea7\u54c1\u4e92\u52a8\u7684\u65b9\u5f0f\u3002\u901a\u8fc7\u4f7f\u7528\u8fd9\u4e9b\u6280\u672f\uff0c\u4f01\u4e1a\u53ef\u4ee5\u521b\u9020\u8eab\u4e34\u5176\u5883\u7684\u8d2d\u7269\u4f53\u9a8c\uff0c\u8ba9\u5ba2\u6237\u5b9e\u65f6\u770b\u5230\u4ea7\u54c1\u5e76\u505a\u51fa\u66f4\u660e\u667a\u7684\u8d2d\u4e70\u51b3\u5b9a\u3002AR \u548c VR \u8fd8\u63d0\u4f9b\u4e86\u865a\u62df\u5546\u5e97\u6a21\u62df\u548c\u6d4b\u8bd5\u4e0d\u540c\u5546\u5e97\u5e03\u5c40\u7684\u673a\u4f1a\u3002<\/li>\n\n\n\n<li><strong>\u793e\u4ea4\u5a92\u4f53\u8046\u542c\u548c\u60c5\u7eea\u5206\u6790\uff1a<\/strong> Social media platforms provide a wealth of data for PoP <a href=\"https:\/\/www.sisinternational.com\/zh\/%e4%b8%93%e4%b8%9a%e7%9f%a5%e8%af%86\/%e9%9f%b3%e4%b9%90%e7%94%b5%e5%bd%b1%e5%92%8c%e5%aa%92%e4%bd%93%e6%8e%88%e6%9d%83%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\" title=\"\u97f3\u4e50\u3001\u7535\u5f71\u548c\u5a92\u4f53\u6388\u6743\u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"11438\">market<\/a> research. By monitoring social media conversations and analyzing sentiment, businesses can understand consumer perceptions, preferences, and trends. This information can be used to tailor marketing campaigns, improve product offerings, and address customer concerns promptly.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u8d2d\u4e70\u70b9\u5e02\u573a\u7814\u7a76\u4e3a\u4f01\u4e1a\u5e26\u6765\u7684\u673a\u9047<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-a42abbd1\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-a42abbd1\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Point-of-sale-point-of-purchase-1.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"Point of sale point of purchase (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Point-of-sale-point-of-purchase-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Point-of-sale-point-of-purchase-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Point-of-sale-point-of-purchase-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Point-of-sale-point-of-purchase-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Point-of-sale-point-of-purchase-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u8d2d\u4e70\u70b9\u5e02\u573a\u7814\u7a76\u7684\u4e0d\u65ad\u53d1\u5c55\u4e3a\u4f01\u4e1a\u63d0\u4f9b\u4e86\u5404\u79cd\u673a\u4f1a\u3002\u4ee5\u4e0b\u662f\u4f01\u4e1a\u53ef\u4ee5\u5229\u7528 PoP \u5e02\u573a\u7814\u7a76\u7684\u4e00\u4e9b\u5173\u952e\u9886\u57df\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4e2a\u6027\u5316\u548c\u5b9a\u5236\uff1a<\/strong> \u901a\u8fc7 PoP \u5e02\u573a\u7814\u7a76\u4e86\u89e3\u4e2a\u4eba\u5ba2\u6237\u504f\u597d\uff0c\u4f01\u4e1a\u53ef\u4ee5\u63d0\u4f9b\u4e2a\u6027\u5316\u548c\u5b9a\u5236\u5316\u7684\u4ea7\u54c1\u63a8\u8350\u3002\u8fd9\u4e0d\u4ec5\u53ef\u4ee5\u63d0\u5347\u5ba2\u6237\u4f53\u9a8c\uff0c\u8fd8\u53ef\u4ee5\u589e\u52a0\u8f6c\u5316\u548c\u91cd\u590d\u4e1a\u52a1\u7684\u53ef\u80fd\u6027\u3002<\/li>\n\n\n\n<li><strong>\u5168\u6e20\u9053\u6574\u5408\uff1a<\/strong> \u968f\u7740\u7f51\u4e0a\u8d2d\u7269\u7684\u5174\u8d77\uff0c\u4f01\u4e1a\u6709\u673a\u4f1a\u65e0\u7f1d\u6574\u5408\u7ebf\u4e0b\u548c\u7ebf\u4e0a\u6e20\u9053\u3002PoP \u5e02\u573a\u7814\u7a76\u53ef\u4ee5\u6df1\u5165\u4e86\u89e3\u4e0d\u540c\u6e20\u9053\u7684\u5ba2\u6237\u884c\u4e3a\uff0c\u4f7f\u4f01\u4e1a\u80fd\u591f\u521b\u9020\u4e00\u81f4\u4e14\u4e2a\u6027\u5316\u7684\u8d2d\u7269\u4f53\u9a8c\u3002<\/li>\n\n\n\n<li><strong>\u4e0e\u96f6\u552e\u5546\u7684\u5408\u4f5c\uff1a<\/strong> \u4e0e\u96f6\u552e\u5546\u5408\u4f5c\u53ef\u4ee5\u4e3a\u4f01\u4e1a\u63d0\u4f9b\u5b9d\u8d35\u7684\u6570\u636e\u548c\u89c1\u89e3\u3002\u901a\u8fc7\u4e0e\u96f6\u552e\u5546\u5bc6\u5207\u5408\u4f5c\uff0c\u4f01\u4e1a\u53ef\u4ee5\u6536\u96c6\u6709\u5173\u5ba2\u6237\u884c\u4e3a\u7684\u5b9e\u65f6\u6570\u636e\u3001\u6d4b\u8bd5\u65b0\u4ea7\u54c1\u6982\u5ff5\u5e76\u4f18\u5316\u4ea7\u54c1\u5c55\u793a\u7b56\u7565\u3002<\/li>\n\n\n\n<li><strong>\u589e\u5f3a\u5ba2\u6237\u53c2\u4e0e\u5ea6\uff1a<\/strong> \u8d2d\u4e70\u70b9\u5e02\u573a\u7814\u7a76\u4e3a\u4f01\u4e1a\u63d0\u4f9b\u4e86\u5728\u8d2d\u4e70\u70b9\u4e3b\u52a8\u4e0e\u5ba2\u6237\u4e92\u52a8\u7684\u673a\u4f1a\u3002\u901a\u8fc7\u5229\u7528\u79fb\u52a8\u5e94\u7528\u3001AR \u548c VR \u7b49\u6280\u672f\uff0c\u516c\u53f8\u53ef\u4ee5\u521b\u9020\u4e92\u52a8\u5f0f\u6c89\u6d78\u5f0f\u4f53\u9a8c\uff0c\u5438\u5f15\u5ba2\u6237\u5e76\u63a8\u52a8\u9500\u552e\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u8d2d\u4e70\u70b9\u5e02\u573a\u7814\u7a76\u7684\u672a\u6765\u5c55\u671b<\/h2>\n\n\n\n<p>\u8d2d\u4e70\u70b9\u5e02\u573a\u7814\u7a76\u7684\u672a\u6765\u770b\u8d77\u6765\u5f88\u6709\u5e0c\u671b\uff0c\u6709\u51e0\u79cd\u8d8b\u52bf\u6b63\u5728\u5851\u9020\u5176\u53d1\u5c55\u8f68\u8ff9\uff0c\u65b0\u6280\u672f\u4e5f\u5c06\u589e\u5f3a\u8fd9\u9879\u7814\u7a76\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u7269\u8054\u7f51 (IoT) \u96c6\u6210\uff1a<\/strong> \u7269\u8054\u7f51\u8bbe\u5907\u4e0e\u96f6\u552e\u73af\u5883\u7684\u96c6\u6210\u5c06\u4e3a\u4f01\u4e1a\u63d0\u4f9b\u6709\u5173\u5ba2\u6237\u884c\u4e3a\u7684\u5b9e\u65f6\u6570\u636e\u3002\u667a\u80fd\u8d27\u67b6\u3001\u4fe1\u6807\u548c RFID \u6807\u7b7e\u53ef\u4ee5\u6536\u96c6\u6709\u5173\u4ea7\u54c1\u4ea4\u4e92\u7684\u6570\u636e\uff0c\u4f7f\u4f01\u4e1a\u80fd\u591f\u4f18\u5316\u4ea7\u54c1\u6446\u653e\u5e76\u589e\u5f3a\u8d2d\u7269\u4f53\u9a8c\u3002<\/li>\n\n\n\n<li><strong>\u5927\u6570\u636e\u5206\u6790\uff1a<\/strong> \u968f\u7740\u751f\u6210\u7684\u6570\u636e\u91cf\u4e0d\u65ad\u589e\u52a0\uff0c\u4f01\u4e1a\u5c06\u4f9d\u8d56\u9ad8\u7ea7\u5206\u6790\u5de5\u5177\u6765\u83b7\u53d6\u6709\u4ef7\u503c\u7684\u89c1\u89e3\u3002\u5927\u6570\u636e\u5206\u6790\u5c06\u4f7f\u516c\u53f8\u80fd\u591f\u8bc6\u522b\u9690\u85cf\u7684\u6a21\u5f0f\u548c\u76f8\u5173\u6027\uff0c\u4ece\u800c\u505a\u51fa\u66f4\u51c6\u786e\u7684\u9884\u6d4b\u548c\u6709\u9488\u5bf9\u6027\u7684\u8425\u9500\u6d3b\u52a8\u3002<\/li>\n\n\n\n<li><strong>\u8bed\u97f3\u6fc0\u6d3b\u8d2d\u7269\uff1a<\/strong> Voice-activated assistants are gaining popularity. Businesses will need to adapt their PoP market research <a href=\"https:\/\/www.sisinternational.com\/zh\/%e5%a4%9a%e4%b8%aa%e9%80%89%e5%8c%ba%e9%97%b4%e6%8e%a5%e5%bd%b1%e5%93%8d%e6%b6%88%e8%b4%b9%e8%80%85%e8%b4%ad%e4%b9%b0\/\" title=\"\u6d88\u8d39\u8005\u8d2d\u4e70\u884c\u4e3a\u4e2d\u7684\u591a\u91cd\u5f71\u54cd\u56e0\u7d20\"  data-wpil-monitor-id=\"2264\">strategies<\/a> to understand how voice-activated shopping influences consumer behavior and preferences.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>\u8d2d\u4e70\u70b9\u5e02\u573a\u7814\u7a76\u65e8\u5728\u4e86\u89e3\u6d88\u8d39\u8005\u5982\u4f55\u4e0e\u4ea7\u54c1\u4e92\u52a8\u5e76\u5b9e\u65f6\u505a\u51fa\u8d2d\u4e70\u51b3\u7b56\u3002<\/p>","protected":false},"author":1,"featured_media":64429,"parent":14514,"menu_order":397,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-43804","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/43804","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/comments?post=43804"}],"version-history":[{"count":8,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/43804\/revisions"}],"predecessor-version":[{"id":85024,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/43804\/revisions\/85024"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media\/64429"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media?parent=43804"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}