{"id":43618,"date":"2023-10-02T12:18:41","date_gmt":"2023-10-02T16:18:41","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=43618"},"modified":"2026-01-26T17:22:31","modified_gmt":"2026-01-26T22:22:31","slug":"%e5%9c%a8%e7%ba%bf%e6%97%85%e8%a1%8c%e7%a4%be%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/%e4%b8%93%e4%b8%9a%e7%9f%a5%e8%af%86\/%e5%9c%a8%e7%ba%bf%e6%97%85%e8%a1%8c%e7%a4%be%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/","title":{"rendered":"\u5728\u7ebf\u65c5\u884c\u793e\u5e02\u573a\u7814\u7a76"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u5728\u7ebf\u65c5\u884c\u793e\u5e02\u573a\u7814\u7a76<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-6b4ab6d1\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-6b4ab6d1\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-3.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"Travel (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u73b0\u4ee3\u65c5\u884c\u8005\u5982\u4f55\u5728\u5e7f\u9614\u7684\u5047\u671f\u9884\u8ba2\u548c\u73af\u7403\u5192\u9669\u4e16\u754c\u4e2d\u5bfc\u822a\uff1f\u7b54\u6848\u662f\uff1a\u5728\u7ebf\u65c5\u884c\u793e (OTA)\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e9b\u6570\u5b57\u4e13\u5bb6\u5f7b\u5e95\u6539\u53d8\u4e86\u6211\u4eec\u7684\u65c5\u884c\u65b9\u5f0f\uff0c\u5c06\u65e0\u4e0e\u4f26\u6bd4\u7684\u4fbf\u5229\u4e0e\u65e0\u6570\u7684\u9009\u62e9\u878d\u5408\u5728\u4e00\u8d77\u2014\u2014\u968f\u7740 OTA \u683c\u5c40\u7684\u5feb\u901f\u53d1\u5c55\uff0c\u5728\u7ebf\u65c5\u884c\u793e\u5e02\u573a\u7814\u7a76\u7684\u91cd\u8981\u6027\u51f8\u663e\u51fa\u6765\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5728\u7ebf\u65c5\u884c\u793e\u5e02\u573a\u7814\u7a76\u7684\u597d\u5904<\/h2>\n\n\n\n<p>In an industry as dynamic and customer-centric as travel, understanding market trends, consumer behavior, and emerging opportunities is paramount. Online travel <a href=\"https:\/\/www.sisinternational.com\/zh\/agentic-ai-in-market-research\/\" title=\"Agentic AI in Market Research\"  data-wpil-monitor-id=\"489\">agent market research<\/a> provides this critical lens, offering numerous advantages:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u660e\u667a\u7684\u51b3\u7b56\uff1a<\/strong> Comprehensive <a href=\"https:\/\/www.sisinternational.com\/zh\/%e5%87%ba%e7%89%88%e7%89%a9\/%e8%88%aa%e7%a9%ba%e6%97%85%e8%a1%8c%e8%a7%81%e8%a7%a3-%e9%87%8d%e6%96%b0%e6%80%9d%e8%80%83%e9%a3%9e%e6%9c%ba%e5%ae%a2%e8%88%b1\/\" title=\"\u822a\u7a7a\u65c5\u884c\u5e02\u573a\u7814\u7a76\uff1a\u91cd\u65b0\u601d\u8003\u98de\u673a\u5ba2\u8231\"  data-wpil-monitor-id=\"6501\">market research empowers travel<\/a> agencies to make decisions based on data and insights rather than relying solely on intuition or past practices.<\/li>\n\n\n\n<li><strong>\u7ade\u4e89\u4f18\u52bf\uff1a<\/strong> \u901a\u8fc7\u638c\u63e1\u884c\u4e1a\u8d8b\u52bf\u548c\u4e86\u89e3\u7ade\u4e89\u683c\u5c40\uff0c\u65c5\u884c\u793e\u53ef\u4ee5\u533a\u5206\u4ed6\u4eec\u7684\u670d\u52a1\u5e76\u786e\u5b9a\u72ec\u7279\u7684\u9500\u552e\u4e3b\u5f20\u3002<\/li>\n\n\n\n<li><strong>\u98ce\u9669\u7f13\u89e3\uff1a<\/strong> \u901a\u8fc7\u5206\u6790\u5e02\u573a\u5a01\u80c1\u3001\u4e0d\u65ad\u53d8\u5316\u7684\u6d88\u8d39\u8005\u504f\u597d\u4ee5\u53ca\u6f5c\u5728\u7684\u7ecf\u6d4e\u6216\u5730\u7f18\u653f\u6cbb\u5e72\u6270\uff0c\u65c5\u884c\u793e\u53ef\u4ee5\u66f4\u597d\u5730\u505a\u597d\u51c6\u5907\u548c\u9002\u5e94\uff0c\u4ece\u800c\u6700\u5927\u9650\u5ea6\u5730\u964d\u4f4e\u6f5c\u5728\u98ce\u9669\u3002<\/li>\n\n\n\n<li><strong>\u9884\u6d4b\u548c\u672a\u6765\u89c4\u5212\uff1a<\/strong> \u65c5\u884c\u793e\u5e02\u573a\u7814\u7a76\u6709\u52a9\u4e8e\u9884\u6d4b\u672a\u6765\u8d8b\u52bf\uff0c\u4f7f\u4f01\u4e1a\u80fd\u591f\u4e3b\u52a8\u5236\u5b9a\u6218\u7565\u5e76\u6293\u4f4f\u65b0\u5174\u673a\u9047\u3002<\/li>\n\n\n\n<li><strong>\u4f18\u5316\u8425\u9500\u7b56\u7565\uff1a<\/strong> \u901a\u8fc7\u4e86\u89e3\u76ee\u6807\u4eba\u7fa4\u53ca\u5176\u504f\u597d\uff0c\u65c5\u884c\u793e\u53ef\u4ee5\u5236\u5b9a\u66f4\u6709\u6548\u7684\u8425\u9500\u6d3b\u52a8\uff0c\u786e\u4fdd\u66f4\u597d\u7684\u6295\u8d44\u56de\u62a5\u7387\u3002<\/li>\n\n\n\n<li><strong>\u63d0\u9ad8\u5ba2\u6237\u6ee1\u610f\u5ea6\uff1a<\/strong> \u7814\u7a76\u7ed3\u679c\u53ef\u4ee5\u5e2e\u52a9\u65c5\u884c\u793e\u6539\u8fdb\u5176\u670d\u52a1\uff0c\u4ece\u800c\u63d0\u9ad8\u5ba2\u6237\u4f53\u9a8c\u548c\u5fe0\u8bda\u5ea6\u3002<\/li>\n\n\n\n<li><strong>\u786e\u5b9a\u6536\u5165\u6765\u6e90\uff1a<\/strong> Through comprehensive <a href=\"https:\/\/www.sisinternational.com\/zh\/%e9%9f%b3%e4%b9%90%e6%b5%81%e5%aa%92%e4%bd%93%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\" title=\"\u97f3\u4e50\u6d41\u5a92\u4f53\u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"2558\">\u5728\u7ebf\u65c5\u884c\u793e\u5e02\u573a\u7814\u7a76<\/a>, agencies can spot underserved niches or emerging travel patterns, paving the way for new revenue-generating opportunities.<\/li>\n\n\n\n<li><strong>\u7d27\u8ddf\u6280\u672f\u8d8b\u52bf\uff1a<\/strong> \u5728\u79d1\u6280\u91cd\u5851\u65c5\u6e38\u4e1a\u7684\u65f6\u4ee3\uff0c\u4e86\u89e3\u6700\u65b0\u7684\u6570\u5b57\u5de5\u5177\u3001\u5e73\u53f0\u548c\u65c5\u884c\u8005\u504f\u597d\u53ef\u80fd\u4f1a\u6539\u53d8\u6e38\u620f\u89c4\u5219\u3002<\/li>\n\n\n\n<li><strong>\u53cd\u9988\u548c\u6301\u7eed\u6539\u8fdb\uff1a<\/strong> \u5e02\u573a\u7814\u7a76\u63d0\u4f9b\u6709\u5173\u670d\u52a1\u3001\u5ba2\u6237\u4f53\u9a8c\u548c\u6539\u8fdb\u9886\u57df\u7684\u76f4\u63a5\u53cd\u9988\uff0c\u4f7f\u673a\u6784\u80fd\u591f\u4e0d\u65ad\u6539\u8fdb\u5176\u4ea7\u54c1\u3002<\/li>\n\n\n\n<li><strong>\u5168\u7403\u89c6\u89d2\uff1a<\/strong> For travel agents looking to expand or diversify globally, <a href=\"https:\/\/www.sisinternational.com\/zh\/%e4%b8%93%e4%b8%9a%e7%9f%a5%e8%af%86\/%e8%a1%8c%e4%b8%9a\/%e5%9c%a8%e7%ba%bf%e7%ba%a6%e4%bc%9a%e5%ba%94%e7%94%a8%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\" title=\"\u5728\u7ebf\u7ea6\u4f1a\u5e94\u7528\u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"5943\">\u5728\u7ebf\u65c5\u884c\u793e\u5e02\u573a\u7814\u7a76<\/a> offers insights into regional preferences, cultural nuances, and localized travel trends.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u5728\u7ebf\u65c5\u884c\u793e\u5e02\u573a\u7684\u4e3b\u8981\u53c2\u4e0e\u8005<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-5c656e13\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-5c656e13\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-7.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"Travel (7)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-7.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-7-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-7-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-7-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-7-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u7eb5\u89c2 OTA \u884c\u4e1a\u7684\u5e7f\u9614\u683c\u5c40\uff0c\u6211\u4eec\u53d1\u73b0\u4e00\u4e9b\u4e3b\u5bfc\u8005\u6781\u5927\u5730\u5f71\u54cd\u4e86\u8be5\u884c\u4e1a\u7684\u53d1\u5c55\u8f68\u8ff9\u3002\u8fd9\u4e9b\u5173\u952e\u53c2\u4e0e\u8005\u51ed\u501f\u5176\u521b\u65b0\u7684\u65b9\u6cd5\u3001\u5e7f\u6cdb\u7684\u4ea7\u54c1\u548c\u5f3a\u5927\u7684\u5ba2\u6237\u4fe1\u4efb\u5ea6\uff0c\u6210\u529f\u5360\u636e\u4e86\u76f8\u5f53\u5927\u7684\u5e02\u573a\u4efd\u989d\u3002\u4ee5\u4e0b\u662f\u5728\u7ebf\u65c5\u884c\u793e\u5e02\u573a\u7814\u7a76\u4e2d\u7684\u4e00\u4e9b\u9886\u5148\u4f01\u4e1a\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Expedia\u96c6\u56e2\uff1a<\/strong> \u4f5c\u4e3a OTA \u9886\u57df\u7684\u5de8\u5934\uff0cExpedia \u63d0\u4f9b\u4ece\u9152\u5e97\u9884\u8ba2\u5230\u822a\u73ed\u9884\u8ba2\u3001\u6c7d\u8f66\u79df\u8d41\u548c\u5ea6\u5047\u5957\u9910\u7b49\u5404\u79cd\u670d\u52a1\u3002<\/li>\n\n\n\n<li><strong>TripAdvisor:<\/strong> TripAdvisor \u4f20\u7edf\u4e0a\u4ee5\u65c5\u6e38\u8bc4\u8bba\u800c\u95fb\u540d\uff0c\u4f46\u5b83\u5df2\u6df1\u5165\u6d89\u8db3 OTA \u9886\u57df\uff0c\u63d0\u4f9b\u9152\u5e97\u3001\u822a\u73ed\u548c\u4f53\u9a8c\u9884\u8ba2\u670d\u52a1\u3002<\/li>\n\n\n\n<li><strong>Airbnb\uff1a<\/strong> \u4f5c\u4e3a\u65c5\u6e38\u4e1a\u7684\u98a0\u8986\u8005\uff0cAirbnb \u5728\u4e16\u754c\u5404\u5730\u63d0\u4f9b\u72ec\u7279\u7684\u4f4f\u5bbf\u548c\u4f53\u9a8c\uff0c\u6311\u6218\u4f20\u7edf\u7684\u9152\u5e97\u4f4f\u5bbf\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u5728\u7ebf\u65c5\u884c\u793e\u5e02\u573a\u7814\u7a76\u7684\u5f53\u524d\u8d8b\u52bf<\/h2>\n\n\n\n<p>The travel industry is influenced by several factors ranging from technology and economy to sociocultural shifts. In recent times, several trends have been identified through <a href=\"https:\/\/www.sisinternational.com\/zh\/%e4%b8%93%e4%b8%9a%e7%9f%a5%e8%af%86\/%e8%a1%8c%e4%b8%9a\/%e8%b6%8b%e5%8a%bf%e8%bf%bd%e8%b8%aa%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\" title=\"\u8d8b\u52bf\u8ffd\u8e2a\u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"5456\">\u5728\u7ebf\u65c5\u884c\u793e\u5e02\u573a\u7814\u7a76<\/a>, shaping the direction and strategies of travel agencies worldwide \u2013 and it includes trends such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4f53\u9a8c\u5f0f\u65c5\u6e38\u7684\u5174\u8d77\uff1a<\/strong> \u73b0\u4ee3\u65c5\u884c\u8005\uff0c\u5c24\u5176\u662f\u5343\u79a7\u4e00\u4ee3\u548c Z \u4e16\u4ee3\uff0c\u66f4\u770b\u91cd\u4f53\u9a8c\u800c\u975e\u5355\u7eaf\u7684\u89c2\u5149\u3002\u8fd9\u5305\u62ec\u6587\u5316\u4f53\u9a8c\u3001\u5192\u9669\u8fd0\u52a8\u3001\u7f8e\u98df\u4e4b\u65c5\u548c\u5065\u5eb7\u7597\u517b\u3002<\/li>\n\n\n\n<li><strong>\u53ef\u6301\u7eed\u548c\u8d1f\u8d23\u4efb\u7684\u65c5\u6e38\u4e1a\uff1a<\/strong> \u8d8a\u6765\u8d8a\u591a\u7684\u65c5\u884c\u8005\u6b63\u5728\u5bfb\u6c42\u63d0\u5021\u751f\u6001\u53cb\u597d\u5b9e\u8df5\u3001\u5c0a\u91cd\u5f53\u5730\u793e\u533a\u5e76\u4e3a\u4fdd\u62a4\u5de5\u4f5c\u505a\u51fa\u8d21\u732e\u7684\u76ee\u7684\u5730\u548c\u673a\u6784\u3002<\/li>\n\n\n\n<li><strong>\u4e2a\u6027\u5316\u7684\u65c5\u884c\u4f53\u9a8c\uff1a<\/strong> \u501f\u52a9\u79d1\u6280\uff0c\u65c5\u884c\u793e\u53ef\u4ee5\u6839\u636e\u4e2a\u4eba\u559c\u597d\u5b9a\u5236\u884c\u7a0b\uff0c\u8ba9\u6bcf\u4e00\u6b21\u65c5\u884c\u90fd\u72ec\u4e00\u65e0\u4e8c\u3002<\/li>\n\n\n\n<li><strong>\u865a\u62df\u73b0\u5b9e (VR) \u4e0e\u589e\u5f3a\u73b0\u5b9e (AR) \u96c6\u6210\uff1a<\/strong> \u8bb8\u591a\u673a\u6784\u6b63\u5728\u5229\u7528 VR \u548c AR \u8fdb\u884c\u865a\u62df\u65c5\u6e38\uff0c\u8ba9\u6f5c\u5728\u65c5\u884c\u8005\u5728\u9884\u8ba2\u4e4b\u524d\u201c\u4f53\u9a8c\u201d\u67d0\u4e2a\u5730\u65b9\u3002<\/li>\n\n\n\n<li><strong>\u79fb\u52a8\u4f18\u5148\u65b9\u6cd5\uff1a<\/strong> \u968f\u7740\u79fb\u52a8\u9884\u8ba2\u91cf\u7684\u6301\u7eed\u589e\u957f\uff0c\u65c5\u884c\u793e\u6b63\u81f4\u529b\u4e8e\u4f18\u5316\u79fb\u52a8\u5e73\u53f0\u548c\u5e94\u7528\u7a0b\u5e8f\u4ee5\u589e\u5f3a\u7528\u6237\u4f53\u9a8c\u3002<\/li>\n\n\n\n<li><strong>\u5927\u6570\u636e\u548c\u4eba\u5de5\u667a\u80fd\u7684\u4f7f\u7528\uff1a<\/strong> \u65c5\u884c\u793e\u6b63\u5728\u5229\u7528\u6570\u636e\u5206\u6790\u548c\u4eba\u5de5\u667a\u80fd\u7684\u529b\u91cf\u6765\u9884\u6d4b\u8d8b\u52bf\u3001\u4f18\u5316\u5b9a\u4ef7\u5e76\u63d0\u4f9b\u4e2a\u6027\u5316\u5efa\u8bae\u3002<\/li>\n\n\n\n<li><strong>\u5065\u5eb7\u4e0e\u4fdd\u5065\u65c5\u6e38\uff1a<\/strong> 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