{"id":43611,"date":"2023-10-02T11:03:56","date_gmt":"2023-10-02T15:03:56","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=43611"},"modified":"2025-10-18T16:58:48","modified_gmt":"2025-10-18T20:58:48","slug":"%e8%b4%ad%e4%b9%b0%e8%80%85%e6%84%8f%e5%90%91%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/expertise\/industries\/buyer-intent-market-research\/","title":{"rendered":"\u4e70\u5bb6\u610f\u5411\u5e02\u573a\u7814\u7a76"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u4e70\u5bb6\u610f\u5411\u5e02\u573a\u7814\u7a76<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-f1a42bb0\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-f1a42bb0\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-18.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"Retail (18)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-18.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-18-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-18-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-18-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-18-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u60a8\u662f\u5426\u66fe\u60f3\u8fc7\uff0c\u4e3a\u4ec0\u4e48\u67d0\u4e9b\u5728\u7ebf\u5e7f\u544a\u4f3c\u4e4e\u4e0e\u60a8\u6700\u8fd1\u7684\u641c\u7d22\u6216\u5174\u8da3\u76f8\u5173\uff1f\u6216\u8005\u4e3a\u4ec0\u4e48\u5728\u60a8\u8003\u8651\u8d2d\u4e70\u65f6\u5411\u60a8\u63a8\u8350\u7279\u5b9a\u4ea7\u54c1\uff1f\u5176\u4e2d\u7684\u5965\u79d8\u5c31\u5728\u4e8e\u4e70\u65b9\u610f\u5411\u5e02\u573a\u7814\u7a76\u3002<\/p>\n\n\n\n<p 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class=\"wp-block-paragraph\">\u8981\u5728\u7ade\u4e89\u6fc0\u70c8\u7684\u5546\u4e1a\u73af\u5883\u4e2d\u8131\u9896\u800c\u51fa\uff0c\u4e86\u89e3\u53d7\u4f17\u7684\u9700\u6c42\u3001\u613f\u671b\u548c\u884c\u4e3a\u81f3\u5173\u91cd\u8981\u3002\u4f46\u5982\u679c\u4f01\u4e1a\u53ef\u4ee5\u66f4\u8fdb\u4e00\u6b65\uff0c\u9884\u6d4b\u6d88\u8d39\u8005\u6700\u6709\u53ef\u80fd\u8d2d\u4e70\u7684\u65f6\u95f4\uff0c\u60c5\u51b5\u4f1a\u600e\u6837\uff1f\u8fd9\u5c31\u662f\u4e70\u65b9\u610f\u5411\u5e02\u573a\u7814\u7a76\u7684\u4f5c\u7528\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8d2d\u4e70\u610f\u5411\u662f\u6d88\u8d39\u8005\u8d2d\u4e70\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u53ef\u80fd\u6027\u3002\u5b83\u662f\u4e00\u79cd\u57fa\u4e8e\u5404\u79cd\u884c\u4e3a\u4fe1\u53f7\u7684\u6307\u6807\uff0c\u8868\u660e\u7528\u6237\u662f\u5426\u613f\u610f\u6216\u503e\u5411\u4e8e\u8d2d\u4e70\u3002\u8d2d\u4e70\u610f\u5411\u5e02\u573a\u7814\u7a76\u5f3a\u8c03\u5b9e\u65f6\u884c\u4e3a\u6570\u636e\uff0c\u5bfb\u627e\u6307\u793a\u5373\u65f6\u6216\u672a\u6765\u8d2d\u4e70\u884c\u4e3a\u7684\u6a21\u5f0f\u548c\u89e6\u53d1\u56e0\u7d20\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7136\u800c\uff0c\u4e70\u65b9\u610f\u5411\u5e02\u573a\u7814\u7a76\u5177\u6709\u66f4\u5e7f\u6cdb\u7684\u610f\u4e49\u3002\u5b83\u53ef\u4ee5\u5f71\u54cd\u4ea7\u54c1\u5f00\u53d1\u3001\u5ba2\u6237\u670d\u52a1\u65b9\u6cd5\uff0c\u751a\u81f3\u8ffd\u52a0\u9500\u552e\u6216\u4ea4\u53c9\u9500\u552e\u7b49\u552e\u540e\u6d3b\u52a8\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e3a\u4ec0\u4e48\u4e70\u5bb6\u610f\u5411\u5e02\u573a\u7814\u7a76\u81f3\u5173\u91cd\u8981\uff1f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u4e2a\u6027\u5316\u548c\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u7684\u65b9\u6cd5\u4e3b\u5bfc\u5546\u4e1a\u6218\u7565\u7684\u65f6\u4ee3\uff0c\u4e86\u89e3\u6f5c\u5728\u4e70\u5bb6\u7684\u5fc3\u6001\u81f3\u5173\u91cd\u8981\u3002\u4e70\u5bb6\u610f\u5411\u5e02\u573a\u7814\u7a76\u4e3a\u4e86\u89e3\u8fd9\u79cd\u5fc3\u6001\u63d0\u4f9b\u4e86\u4e00\u4e2a\u7a97\u53e3\uff0c\u5b83\u63d0\u4f9b\u4e86\u53ef\u4ee5\u6539\u53d8\u516c\u53f8\u5f71\u54cd\u529b\u7684\u591a\u79cd\u4f18\u52bf\u3002\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u5b83\u5982\u6b64\u91cd\u8981\u7684\u539f\u56e0\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4e2a\u6027\u5316\u8425\u9500\u52aa\u529b\uff1a<\/strong> \u501f\u52a9\u4e70\u65b9\u610f\u5411\u5e02\u573a\u7814\u7a76\u7684\u6d1e\u5bdf\uff0c\u516c\u53f8\u53ef\u4ee5\u5236\u5b9a\u9ad8\u5ea6\u5b9a\u5236\u7684\u8425\u9500\u6d3b\u52a8\uff0c\u4e0e\u6f5c\u5728\u4e70\u5bb6\u4ea7\u751f\u6df1\u523b\u5171\u9e23\u3002\u901a\u8fc7\u8bc6\u522b\u6d88\u8d39\u8005\u5728\u8d2d\u4e70\u8fc7\u7a0b\u4e2d\u6240\u5904\u7684\u4f4d\u7f6e\uff0c\u53ef\u4ee5\u8bbe\u8ba1\u8425\u9500\u4fe1\u606f\u4ee5\u51c6\u786e\u6ee1\u8db3\u4ed6\u4eec\u7684\u9700\u6c42\uff0c\u4ece\u800c\u63d0\u9ad8\u53c2\u4e0e\u5ea6\u548c\u8f6c\u5316\u7387\u3002<\/li>\n\n\n\n<li><strong>\u9ad8\u6548\u7684\u8d44\u6e90\u5206\u914d\uff1a<\/strong> \u4f01\u4e1a\u53ef\u4ee5\u5229\u7528\u4e70\u5bb6\u610f\u5411\u6570\u636e\u5c06\u8d44\u6e90\u96c6\u4e2d\u5728\u6700\u6709\u53ef\u80fd\u83b7\u5f97\u56de\u62a5\u7684\u5730\u65b9\u3002\u8fd9\u6837\u53ef\u4ee5\u8282\u7701\u6210\u672c\u5e76\u66f4\u6709\u6548\u5730\u5229\u7528\u8425\u9500\u9884\u7b97\u3002<\/li>\n\n\n\n<li><strong>\u7ade\u4e89\u4f18\u52bf\uff1a<\/strong> \u4e86\u89e3\u6f5c\u5728\u4e70\u5bb6\u7684\u610f\u56fe\u53ef\u4ee5\u4e3a\u4f01\u4e1a\u5e26\u6765\u5de8\u5927\u4f18\u52bf\u3002\u5b83\u80fd\u591f\u66f4\u5feb\u5730\u9002\u5e94\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u53d8\u5316\uff0c\u751a\u81f3\u53ef\u4ee5\u5728\u7ade\u4e89\u5bf9\u624b\u8d76\u4e0a\u4e4b\u524d\u9884\u6d4b\u65b0\u5174\u8d8b\u52bf\u3002<\/li>\n\n\n\n<li><strong>\u63d0\u9ad8\u9500\u552e\u6548\u7387\uff1a<\/strong> \u62e5\u6709\u8d2d\u4e70\u610f\u5411\u6570\u636e\u7684\u9500\u552e\u56e2\u961f\u53ef\u4ee5\u4f18\u5148\u8003\u8651\u90a3\u4e9b\u8868\u73b0\u51fa\u66f4\u9ad8\u8d2d\u4e70\u610f\u5411\u7684\u6f5c\u5728\u5ba2\u6237\uff0c\u786e\u4fdd\u4ed6\u4eec\u4e0e\u66f4\u503e\u5411\u4e8e\u8d2d\u4e70\u7684\u6f5c\u5728\u5ba2\u6237\u8fdb\u884c\u4e92\u52a8\u3002\u8fd9\u4e0d\u4ec5\u53ef\u4ee5\u4fc3\u8fdb\u9500\u552e\uff0c\u8fd8\u53ef\u4ee5\u63d0\u9ad8\u751f\u4ea7\u529b\u3002<\/li>\n\n\n\n<li><strong>\u6539\u8fdb\u4ea7\u54c1\u5f00\u53d1\uff1a<\/strong> \u4e70\u65b9\u610f\u5411\u5e02\u573a\u7814\u7a76\u7684\u89c1\u89e3\u4e5f\u53ef\u4ee5\u5f71\u54cd\u4ea7\u54c1\u5f00\u53d1\u3002\u901a\u8fc7\u4e86\u89e3\u6f5c\u5728\u4e70\u5bb6\u7684\u9700\u6c42\u6216\u4ed6\u4eec\u9762\u4e34\u7684\u6311\u6218\uff0c\u4f01\u4e1a\u53ef\u4ee5\u521b\u65b0\u548c\u5b9a\u5236\u4ea7\u54c1\uff0c\u4ee5\u66f4\u597d\u5730\u6ee1\u8db3\u5e02\u573a\u9700\u6c42\u3002<\/li>\n\n\n\n<li><strong>\u4e0e\u6d88\u8d39\u8005\u5efa\u7acb\u4fe1\u4efb\uff1a<\/strong> \u5f53\u4f01\u4e1a\u79ef\u6781\u54cd\u5e94\u6d88\u8d39\u8005\u7684\u9700\u6c42\u548c\u613f\u671b\u65f6\uff0c\u5c31\u4f1a\u4ea7\u751f\u4e00\u79cd\u7406\u89e3\u548c\u4fe1\u4efb\u7684\u611f\u89c9\u3002\u8fd9\u4e0d\u4ec5\u53ef\u4ee5\u63d0\u9ad8\u54c1\u724c\u8ba4\u77e5\u5ea6\uff0c\u8fd8\u53ef\u4ee5\u57f9\u517b\u54c1\u724c\u5fe0\u8bda\u5ea6\u548c\u62e5\u62a4\u5ea6\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e70\u5bb6\u610f\u5411\u5e02\u573a\u7814\u7a76\uff1a\u4f01\u4e1a\u673a\u4f1a<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-2e7a15eb\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-2e7a15eb\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-23.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"Retail (23)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-23.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-23-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-23-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-23-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-23-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u7c7b\u7814\u7a76\u6709\u52a9\u4e8e\u4f01\u4e1a\u786e\u5b9a\u5ba2\u6237\u771f\u6b63\u60f3\u8d2d\u4e70\u4ec0\u4e48\uff0c\u4f01\u4e1a\u53ef\u4ee5\u5229\u7528\u65b0\u673a\u4f1a\u589e\u52a0\u4ea7\u54c1\u548c\u670d\u52a1\u3002\u4ee5\u4e0b\u662f\u4f01\u4e1a\u53ef\u4ee5\u901a\u8fc7\u4e86\u89e3\u4e70\u5bb6\u610f\u56fe\u6765\u5229\u7528\u7684\u4e00\u4e9b\u673a\u4f1a\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u9884\u6d4b\u5206\u6790\uff1a<\/strong> \u501f\u52a9\u4e70\u65b9\u610f\u5411\u5e02\u573a\u7814\u7a76\u7684\u6570\u636e\uff0c\u4f01\u4e1a\u53ef\u4ee5\u91c7\u7528\u9884\u6d4b\u5206\u6790\u6765\u9884\u6d4b\u9500\u552e\u60c5\u51b5\u3001\u9884\u6d4b\u5e02\u573a\u9700\u6c42\u7684\u53d8\u5316\u5e76\u4e3b\u52a8\u8c03\u6574\u7b56\u7565\u3002\u8fd9\u79cd\u9884\u89c1\u6027\u53ef\u786e\u4fdd\u4f01\u4e1a\u59cb\u7ec8\u9886\u5148\u4e8e\u7ade\u4e89\u5bf9\u624b\u4e00\u6b65\u3002<\/li>\n\n\n\n<li><strong>\u5b9e\u65f6\u53c2\u4e0e\uff1a<\/strong> 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