{"id":42609,"date":"2023-04-30T18:43:58","date_gmt":"2023-04-30T22:43:58","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=42609"},"modified":"2025-10-18T23:39:35","modified_gmt":"2025-10-19T03:39:35","slug":"%e8%ae%a1%e7%ae%97%e6%9c%ba%e8%be%85%e5%8a%a9%e7%94%b5%e8%af%9d%e8%ae%bf%e9%97%ae%e5%b8%82%e5%9c%ba%e8%b0%83%e6%9f%a5","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/expertise\/industries\/computer-assisted-telephone-interviewing-market-research\/","title":{"rendered":"\u8ba1\u7b97\u673a\u8f85\u52a9\u7535\u8bdd\u8bbf\u95ee\u5e02\u573a\u7814\u7a76"},"content":{"rendered":"

\u8ba1\u7b97\u673a\u8f85\u52a9\u7535\u8bdd\u8bbf\u95ee\u5e02\u573a\u7814\u7a76<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\u8ba1\u7b97\u673a\u8f85\u52a9\u7535\u8bdd\u91c7\u8bbf (CATI) \u5e02\u573a\u7814\u7a76\u662f\u4e00\u79cd\u901a\u8fc7\u7535\u8bdd\u91c7\u8bbf\u4ece\u591a\u6837\u5316\u548c\u5927\u91cf\u53d7\u8bbf\u8005\u7fa4\u4f53\u4e2d\u6536\u96c6\u6570\u636e\u7684\u6d41\u884c\u65b9\u6cd5\u3002\u4e3a\u4e86\u63d0\u9ad8\u901a\u8fc7\u7535\u8bdd\u91c7\u8bbf\u4e2a\u4eba\u6536\u96c6\u4fe1\u606f\u7684\u6548\u7387\u548c\u51c6\u786e\u6027\uff0c\u8fd9\u79cd\u65b9\u6cd5\u5229\u7528\u4e86\u8ba1\u7b97\u673a\u8f85\u52a9\u6280\u672f\uff0c\u4f7f\u7814\u7a76\u4eba\u5458\u66f4\u5bb9\u6613\u5f00\u5c55\u7814\u7a76\u8fc7\u7a0b\u3002<\/p>\n\n\n\n

\u4ec0\u4e48\u662f CATI \u5e02\u573a\u7814\u7a76\uff1f\u4e3a\u4ec0\u4e48\u5b83\u5f88\u91cd\u8981\uff1f<\/h2>\n\n\n\n

CATI \u5e02\u573a\u8c03\u67e5\u662f\u5229\u7528\u8ba1\u7b97\u673a\u8f6f\u4ef6\u534f\u52a9\u7814\u7a76\u4eba\u5458\u5f00\u5c55\u5de5\u4f5c\uff0c\u6839\u636e\u53d7\u8bbf\u8005\u7684\u56de\u7b54\u7cfb\u7edf\u5730\u9009\u62e9\u540e\u7eed\u95ee\u9898\u3002<\/p>\n\n\n\n

\u5728 CATI \u5e02\u573a\u8c03\u67e5\u4e2d\uff0c\u8bbf\u95ee\u5458\u4f7f\u7528\u8ba1\u7b97\u673a\u7cfb\u7edf\u5411\u53d7\u8bbf\u8005\u63d0\u51fa\u4e00\u7cfb\u5217\u9884\u8bbe\u95ee\u9898\uff0c\u5c06\u4ed6\u4eec\u7684\u56de\u7b54\u76f4\u63a5\u8bb0\u5f55\u5230\u7cfb\u7edf\u4e2d\uff0c\u5e76\u5b58\u50a8\u6570\u636e\u4ee5\u4f9b\u8fdb\u4e00\u6b65\u5206\u6790\u3002<\/p>\n\n\n\n

CATI \u5e02\u573a\u7814\u7a76\u6709\u52a9\u4e8e\u901a\u8fc7\u7535\u8bdd\u91c7\u8bbf\u4ece\u5927\u91cf\u6837\u672c\u4e2d\u6536\u96c6\u6570\u636e\uff0c\u5e76\u53ef\u63d0\u9ad8\u6240\u6536\u96c6\u6570\u636e\u7684\u51c6\u786e\u6027\u548c\u4ee3\u8868\u6027\u3002CATI \u5141\u8bb8\u5b9e\u65f6\u6570\u636e\u6536\u96c6\u3001\u5feb\u901f\u5206\u6790\u548c\u51b3\u7b56\uff0c\u8fd9\u4e3a\u5e02\u573a\u7814\u7a76\u4eba\u5458\u63d0\u4f9b\u4e86\u4fbf\u5229\u3002\u5b83\u8fd8\u80fd\u591f\u8f7b\u677e\u5730\u4ece\u5c5e\u4e8e\u4e0d\u540c\u4eba\u53e3\u7fa4\u4f53\uff08\u5305\u62ec\u4e0d\u540c\u5e74\u9f84\u3001\u6536\u5165\u548c\u5730\u70b9\u7684\u4eba\uff09\u7684\u4eba\u7fa4\u4e2d\u6536\u96c6\u6570\u636e\u3002<\/p>\n\n\n\n

CATI \u5e02\u573a\u7814\u7a76\u7684\u4f18\u52bf<\/h2>\n\n\n\n

\u4e0e\u5176\u4ed6\u7814\u7a76\u65b9\u6cd5\u76f8\u6bd4\uff0c\u5b83\u6709\u51e0\u4e2a\u4f18\u70b9\uff0c\u5305\u62ec\uff1a<\/h3>\n\n\n\n
    \n
  • \u6210\u672c\u6548\u76ca\uff1a<\/strong> \u4f7f\u7528 CATI \u65b9\u6cd5\u901a\u8fc7\u7535\u8bdd\u8fdb\u884c\u8c03\u67e5\u7684\u5e02\u573a\u7814\u7a76\u4eba\u5458\u53ef\u4ee5\u56e0\u6d88\u9664\u4e0e\u65c5\u884c\u76f8\u5173\u7684\u8d39\u7528\u800c\u51cf\u5c11\u5f00\u652f\u3002<\/li>\n\n\n\n
  • \u66f4\u9ad8\u7684\u56de\u590d\u7387\uff1a<\/strong> \u4e0e\u5176\u4ed6\u8c03\u67e5\u65b9\u6cd5\u76f8\u6bd4\uff0c\u7535\u8bdd\u8bbf\u8c08\u901a\u5e38\u80fd\u4ea7\u751f\u66f4\u9ad8\u7684\u56de\u590d\u7387\uff0c\u56e0\u4e3a\u7535\u8bdd\u8bbf\u8c08\u53ef\u4ee5\u63d0\u4f9b\u4e0e\u53d7\u8bbf\u8005\u7684\u4e2a\u4eba\u4e92\u52a8\u3002<\/li>\n\n\n\n
  • \u5927\u6837\u672c\u91cf\uff1a<\/strong> \u901a\u8fc7\u7535\u8bdd\u8bbf\u8c08\u7684\u65b9\u5f0f\u8fdb\u884cCATI\u5e02\u573a\u8c03\u7814\u53ef\u4ee5\u6269\u5927\u6837\u672c\u91cf\uff0c\u63d0\u9ad8\u4fe1\u606f\u7684\u51c6\u786e\u6027\u548c\u4ee3\u8868\u6027\u3002<\/li>\n\n\n\n
  • \u63d0\u9ad8\u6548\u7387\uff1a<\/strong> CATI \u7cfb\u7edf\u53ef\u4ee5\u81ea\u52a8\u6267\u884c\u591a\u9879\u4efb\u52a1\uff0c\u4f8b\u5982\u62e8\u6253\u7535\u8bdd\u53f7\u7801\u3001\u5b89\u6392\u901a\u8bdd\u4ee5\u53ca\u5c06\u7535\u8bdd\u8f6c\u63a5\u7ed9\u53ef\u7528\u7684\u91c7\u8bbf\u5458\u3002\u8fd9\u4e9b\u81ea\u52a8\u5316\u6d41\u7a0b\u6709\u52a9\u4e8e\u63d0\u9ad8\u91c7\u8bbf\u8fc7\u7a0b\u7684\u6548\u7387\uff0c\u4ece\u800c\u80fd\u591f\u5728\u66f4\u77ed\u7684\u65f6\u95f4\u5185\u8fdb\u884c\u66f4\u591a\u91c7\u8bbf\u3002<\/li>\n<\/ul>\n\n\n\n

    CATI \u5e02\u573a\u7814\u7a76\u7684\u5f53\u524d\u8d8b\u52bf<\/h2>\n\n\n\n
    \"SIS<\/figure>\n\n\n\n

    <\/p>\n\n\n\n

    CATI \u5e02\u573a\u7814\u7a76\u968f\u7740\u65b0\u8d8b\u52bf\u548c\u521b\u65b0\u4e0d\u65ad\u53d1\u5c55\u3002\u8be5\u65b9\u6cd5\u7684\u4e00\u4e9b\u5f53\u524d\u8d8b\u52bf\u5305\u62ec\uff1a<\/h3>\n\n\n\n
      \n
    • \u79fb\u52a8\u4f18\u5316\uff1a<\/strong> \u968f\u7740\u6d88\u8d39\u8005\u5bf9\u79fb\u52a8\u8bbe\u5907\u7684\u4f7f\u7528\u589e\u52a0\uff0cCATI \u5e02\u573a\u7814\u7a76\u4e5f\u5f97\u5230\u4f18\u5316\u3002\u8fd9\u4f7f\u5f97\u53d7\u8bbf\u8005\u53ef\u4ee5\u8f7b\u677e\u5730\u5728\u667a\u80fd\u624b\u673a\u6216\u5e73\u677f\u7535\u8111\u4e0a\u53c2\u4e0e\u8c03\u67e5\u3002<\/li>\n\n\n\n
    • \u591a\u6e20\u9053\u65b9\u6cd5\uff1a<\/strong> \u4e3a\u4e86\u6709\u6548\u5730\u8054\u7cfb\u53d7\u8bbf\u8005\uff0c\u7814\u7a76\u516c\u53f8\u9664\u4e86\u4f7f\u7528\u66f4\u4f20\u7edf\u7684\u7535\u8bdd\u91c7\u8bbf\u65b9\u5f0f\u5916\uff0c\u8fd8\u4f7f\u7528\u591a\u79cd\u6c9f\u901a\u65b9\u5f0f\uff0c\u5305\u62ec\u7535\u5b50\u90ae\u4ef6\u548c\u77ed\u4fe1\u3002<\/li>\n\n\n\n
    • \u4eba\u5de5\u667a\u80fd\u6570\u636e\u5206\u6790\uff1a<\/strong> \u5206\u6790 CATI \u8425\u9500\u7684\u8fc7\u7a0b\u6d89\u53ca\u5229\u7528\u4eba\u5de5\u667a\u80fd (AI) \u505a\u51fa\u66f4\u660e\u667a\u7684\u51b3\u7b56\u3002<\/li>\n\n\n\n
    • \u5b9a\u5236\u548c\u4e2a\u6027\u5316\uff1a<\/strong> \u5b9a\u5236\u548c\u4e2a\u6027\u5316\u8c03\u67e5\u5728 CATI \u5e02\u573a\u7814\u7a76\u884c\u4e1a\u4e2d\u8d8a\u6765\u8d8a\u53d7\u6b22\u8fce\u3002\u901a\u8fc7\u4e2a\u6027\u5316\u7814\u7a76\uff0c\u516c\u53f8\u53ef\u4ee5\u83b7\u5f97\u66f4\u591a\u76f8\u5173\u6570\u636e\u3002<\/li>\n\n\n\n
    • \u66f4\u591a\u5730\u4f7f\u7528\u6570\u636e\u53ef\u89c6\u5316\uff1a<\/strong> \u4e3a\u4e86\u589e\u5f3a\u5bf9 CATI \u5e02\u573a\u7814\u7a76\u4e2d\u8c03\u67e5\u7ed3\u679c\u7684\u7406\u89e3\u548c\u89e3\u91ca\uff0c\u6570\u636e\u53ef\u89c6\u5316\u5de5\u5177\u7684\u4f7f\u7528\u6b63\u5728\u83b7\u5f97\u8d8a\u6765\u8d8a\u591a\u7684\u7a7a\u95f4\u3002<\/li>\n<\/ul>\n\n\n\n

      \u6311\u6218\u4e0e\u9650\u5236<\/h2>\n\n\n\n

      \u7535\u8bdd\u8bbf\u8c08CATI\u5e02\u573a\u7814\u7a76\u867d\u7136\u5177\u6709\u8bf8\u591a\u4f18\u70b9\uff0c\u4f46\u4e5f\u5b58\u5728\u4e00\u4e9b\u6311\u6218\u548c\u5c40\u9650\u6027\uff0c\u5305\u62ec\uff1a<\/h3>\n\n\n\n
        \n
      • \u56de\u590d\u7387\u4e0b\u964d\uff1a<\/strong> \u591a\u5e74\u6765\uff0c\u7531\u4e8e\u9690\u79c1\u95ee\u9898\u65e5\u76ca\u4e25\u91cd\u4ee5\u53ca\u624b\u673a\u548c\u547c\u53eb\u62e6\u622a\u6280\u672f\u7684\u4f7f\u7528\u589e\u52a0\u7b49\u5404\u79cd\u56e0\u7d20\uff0c\u7535\u8bdd\u8c03\u67e5\u7684\u56de\u590d\u7387\u4e00\u76f4\u5728\u4e0b\u964d\u3002<\/li>\n\n\n\n
      • \u9650\u5236\u7279\u5b9a\u4eba\u7fa4\u7684\u8bbf\u95ee\uff1a<\/strong> \u4e3a\u4e86\u8fdb\u884c CATI \u5e02\u573a\u8c03\u67e5\uff0c\u5f53\u8bd5\u56fe\u8054\u7cfb\u67d0\u4e9b\u7fa4\u4f53\u65f6\uff0c\u7535\u8bdd\u8054\u7cfb\u53ef\u80fd\u4f1a\u6709\u95ee\u9898\uff0c\u4f8b\u5982\u90a3\u4e9b\u6ca1\u6709\u56fa\u5b9a\u7535\u8bdd\u6216\u624b\u673a\u7684\u4eba\u7fa4\u4ee5\u53ca\u53ef\u80fd\u66f4\u559c\u6b22\u901a\u8fc7\u793e\u4ea4\u5a92\u4f53\u8fdb\u884c\u4ea4\u6d41\u7684\u5e74\u8f7b\u4eba\u3002<\/li>\n\n\n\n
      • \u9762\u8bd5\u5b98\u504f\u89c1\uff1a<\/strong> \u9762\u8bd5\u5b98\u53ef\u80fd\u4f1a\u56e0\u4e3a\u63d0\u95ee\u65b9\u5f0f\u548c\u8bed\u6c14\u7b49\u56e0\u7d20\u800c\u4ea7\u751f\u504f\u89c1\uff0c\u8fd9\u4e9b\u56e0\u7d20\u53ef\u80fd\u4f1a\u5f71\u54cd\u6536\u96c6\u5230\u7684\u6570\u636e\u7684\u53ef\u9760\u6027\u3002<\/li>\n\n\n\n
      • \u65f6\u95f4\u548c\u6210\u672c\u9650\u5236\uff1a<\/strong> \u5c3d\u7ba1 CATI \u5e02\u573a\u8c03\u67e5\u76f8\u5bf9\u4e8e\u9762\u5bf9\u9762\u8bbf\u8c08\u800c\u8a00\u66f4\u9ad8\u6548\uff0c\u4f46\u5b83\u4ecd\u7136\u9700\u8981\u5927\u91cf\u7684\u65f6\u95f4\u548c\u91d1\u94b1\uff0c\u8fd9\u4f7f\u5f97\u5b83\u4e0d\u5982\u5728\u7ebf\u8c03\u67e5\u7b49\u5176\u4ed6\u9009\u62e9\u90a3\u4e48\u53d7\u6b22\u8fce\u3002<\/li>\n\n\n\n
      • \u96be\u4ee5\u5e94\u5bf9\u590d\u6742\u6216\u654f\u611f\u7684\u8bdd\u9898\uff1a<\/strong> \u4e0d\u5efa\u8bae\u901a\u8fc7 CATI \u63a2\u8ba8\u590d\u6742\u6216\u654f\u611f\u7684\u8bdd\u9898\uff0c\u56e0\u4e3a\u53d7\u8bbf\u8005\u53ef\u80fd\u4e0d\u613f\u901a\u8fc7\u7535\u8bdd\u8ba8\u8bba\u6b64\u7c7b\u95ee\u9898\u3002<\/li>\n\n\n\n
      • \u6280\u672f\u6311\u6218\uff1a<\/strong> CATI \u5e02\u573a\u7814\u7a76\u4e2d\u4f7f\u7528\u7684\u8ba1\u7b97\u673a\u7cfb\u7edf\u548c\u7535\u4fe1\u57fa\u7840\u8bbe\u65bd\u5bb9\u6613\u51fa\u73b0\u8f6f\u4ef6\u6545\u969c\u6216\u7f51\u7edc\u4e2d\u65ad\u7b49\u6280\u672f\u95ee\u9898\u3002<\/li>\n<\/ul>\n\n\n\n

        \u7535\u8bdd\u8bbf\u8c08 CATI \u5e02\u573a\u8c03\u7814\u7684\u5e94\u7528<\/h2>\n\n\n\n
        \"SIS<\/figure>\n\n\n\n

        <\/p>\n\n\n\n

        \u7535\u8bdd\u91c7\u8bbf CATI \u5e02\u573a\u7814\u7a76\u5728\u4e0d\u540c\u884c\u4e1a\u548c\u9886\u57df\u6709\u591a\u79cd\u5e94\u7528\u3002\u4e00\u4e9b\u5e38\u89c1\u7684\u5e94\u7528\u5305\u62ec\uff1a<\/h3>\n\n\n\n
          \n
        • \u5e02\u573a\u7ec6\u5206\uff1a<\/strong> \u7ec6\u5206\u5e02\u573a\u7684\u4e00\u79cd\u65b9\u6cd5\u662f\u901a\u8fc7 CATI \u5e02\u573a\u7814\u7a76\uff0c\u8be5\u7814\u7a76\u53ef\u4ee5\u6839\u636e\u4eba\u53e3\u7edf\u8ba1\u3001\u5fc3\u7406\u7edf\u8ba1\u548c\u884c\u4e3a\u8fdb\u884c\u5206\u7c7b\u3002<\/li>\n\n\n\n
        • \u5ba2\u6237\u6ee1\u610f\u5ea6\u548c\u53cd\u9988\uff1a<\/strong> \u4e3a\u4e86\u6536\u96c6\u53cd\u9988\u5e76\u8861\u91cf\u5ba2\u6237\u6ee1\u610f\u5ea6\u6c34\u5e73\uff0c\u516c\u53f8\u4f7f\u7528\u7535\u8bdd\u8bbf\u8c08\u6765\u63d0\u9ad8\u6574\u4f53\u5ba2\u6237\u6ee1\u610f\u5ea6\u6c34\u5e73\u3002<\/li>\n\n\n\n
        • \u4ea7\u54c1\u6d4b\u8bd5\u4e0e\u5f00\u53d1\uff1a<\/strong> \u901a\u8fc7 CATI \u5e02\u573a\u7814\u7a76\u6536\u96c6\u5ba2\u6237\u53cd\u9988\u6709\u52a9\u4e8e\u516c\u53f8\u6539\u8fdb\u73b0\u6709\u4ea7\u54c1\u6216\u521b\u9020\u66f4\u597d\u7684\u4ea7\u54c1\u3002<\/li>\n\n\n\n
        • \u8206\u60c5\u8c03\u7814\uff1a<\/strong> \u901a\u8fc7\u5f00\u5c55 CATI \u5e02\u573a\u7814\u7a76\uff0c\u53ef\u4ee5\u6536\u96c6\u6709\u5173\u5404\u79cd\u76f8\u5173\u4e3b\u9898\uff08\u5305\u62ec\u793e\u4f1a\u548c\u73af\u5883\u95ee\u9898\uff09\u7684\u516c\u4f17\u610f\u89c1\u3002<\/li>\n\n\n\n
        • \u5e02\u573a\u8d8b\u52bf\u548c\u89c1\u89e3\uff1a<\/strong> \u4e3a\u4e86\u505a\u51fa\u660e\u667a\u7684\u5546\u4e1a\u51b3\u7b56\uff0c\u516c\u53f8\u901a\u8fc7\u7535\u8bdd\u8bbf\u8c08\u4f7f\u7528 CATI \u5e02\u573a\u7814\u7a76\u6765\u6536\u96c6\u6709\u5173\u884c\u4e1a\u53d8\u5316\u548c\u5e02\u573a\u8d8b\u52bf\u7684\u89c1\u89e3\u3002<\/li>\n<\/ul>\n\n\n\n

          \u672a\u6765\u5c55\u671b<\/h2>\n\n\n\n
            \n
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