{"id":42609,"date":"2023-04-30T18:43:58","date_gmt":"2023-04-30T22:43:58","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=42609"},"modified":"2026-01-24T20:38:29","modified_gmt":"2026-01-25T01:38:29","slug":"%e8%ae%a1%e7%ae%97%e6%9c%ba%e8%be%85%e5%8a%a9%e7%94%b5%e8%af%9d%e8%ae%bf%e9%97%ae%e5%b8%82%e5%9c%ba%e8%b0%83%e6%9f%a5","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/%e4%b8%93%e4%b8%9a%e7%9f%a5%e8%af%86\/%e8%ae%a1%e7%ae%97%e6%9c%ba%e8%be%85%e5%8a%a9%e7%94%b5%e8%af%9d%e8%ae%bf%e9%97%ae%e5%b8%82%e5%9c%ba%e8%b0%83%e6%9f%a5\/","title":{"rendered":"\u8ba1\u7b97\u673a\u8f85\u52a9\u7535\u8bdd\u8bbf\u95ee\u5e02\u573a\u7814\u7a76"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u8ba1\u7b97\u673a\u8f85\u52a9\u7535\u8bdd\u8bbf\u95ee\u5e02\u573a\u7814\u7a76<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-7e87736c\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-7e87736c\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"Computer Assisted Telephone Interviewing\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u8ba1\u7b97\u673a\u8f85\u52a9\u7535\u8bdd\u91c7\u8bbf (CATI) \u5e02\u573a\u7814\u7a76\u662f\u4e00\u79cd\u901a\u8fc7\u7535\u8bdd\u91c7\u8bbf\u4ece\u591a\u6837\u5316\u548c\u5927\u91cf\u53d7\u8bbf\u8005\u7fa4\u4f53\u4e2d\u6536\u96c6\u6570\u636e\u7684\u6d41\u884c\u65b9\u6cd5\u3002\u4e3a\u4e86\u63d0\u9ad8\u901a\u8fc7\u7535\u8bdd\u91c7\u8bbf\u4e2a\u4eba\u6536\u96c6\u4fe1\u606f\u7684\u6548\u7387\u548c\u51c6\u786e\u6027\uff0c\u8fd9\u79cd\u65b9\u6cd5\u5229\u7528\u4e86\u8ba1\u7b97\u673a\u8f85\u52a9\u6280\u672f\uff0c\u4f7f\u7814\u7a76\u4eba\u5458\u66f4\u5bb9\u6613\u5f00\u5c55\u7814\u7a76\u8fc7\u7a0b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4ec0\u4e48\u662f CATI \u5e02\u573a\u7814\u7a76\uff1f\u4e3a\u4ec0\u4e48\u5b83\u5f88\u91cd\u8981\uff1f<\/h2>\n\n\n\n<p>CATI \u5e02\u573a\u8c03\u67e5\u662f\u5229\u7528\u8ba1\u7b97\u673a\u8f6f\u4ef6\u534f\u52a9\u7814\u7a76\u4eba\u5458\u5f00\u5c55\u5de5\u4f5c\uff0c\u6839\u636e\u53d7\u8bbf\u8005\u7684\u56de\u7b54\u7cfb\u7edf\u5730\u9009\u62e9\u540e\u7eed\u95ee\u9898\u3002<\/p>\n\n\n\n<p>\u5728 CATI \u5e02\u573a\u8c03\u67e5\u4e2d\uff0c\u8bbf\u95ee\u5458\u4f7f\u7528\u8ba1\u7b97\u673a\u7cfb\u7edf\u5411\u53d7\u8bbf\u8005\u63d0\u51fa\u4e00\u7cfb\u5217\u9884\u8bbe\u95ee\u9898\uff0c\u5c06\u4ed6\u4eec\u7684\u56de\u7b54\u76f4\u63a5\u8bb0\u5f55\u5230\u7cfb\u7edf\u4e2d\uff0c\u5e76\u5b58\u50a8\u6570\u636e\u4ee5\u4f9b\u8fdb\u4e00\u6b65\u5206\u6790\u3002<\/p>\n\n\n\n<p>CATI market research facilitates gathering data from a large sample size through telephone interviews and it can enhance the accuracy and representativeness of the collected data. CATI allows real-time data collection, quick analysis, and decision-making, which is convenient for market researchers. It also has the capability of easily collecting <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a6%86%e7%9b%96%e8%8c%83%e5%9b%b4\/%e6%ac%a7%e6%b4%b2\/%e8%8b%b1%e5%9b%bd%e5%88%a9%e7%89%a9%e6%b5%a6%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\" title=\"\u5229\u7269\u6d66\u5e02\u573a\u7814\u7a76 | \u82f1\u56fd\u7126\u70b9\u5c0f\u7ec4\u548c\u6570\u636e\u6536\u96c6\"  data-wpil-monitor-id=\"9561\">data<\/a> from people belonging to various demographic groups including those with different ages, incomes, and locations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CATI \u5e02\u573a\u7814\u7a76\u7684\u4f18\u52bf<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u4e0e\u5176\u4ed6\u7814\u7a76\u65b9\u6cd5\u76f8\u6bd4\uff0c\u5b83\u6709\u51e0\u4e2a\u4f18\u70b9\uff0c\u5305\u62ec\uff1a<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6210\u672c\u6548\u76ca\uff1a<\/strong> \u4f7f\u7528 CATI \u65b9\u6cd5\u901a\u8fc7\u7535\u8bdd\u8fdb\u884c\u8c03\u67e5\u7684\u5e02\u573a\u7814\u7a76\u4eba\u5458\u53ef\u4ee5\u56e0\u6d88\u9664\u4e0e\u65c5\u884c\u76f8\u5173\u7684\u8d39\u7528\u800c\u51cf\u5c11\u5f00\u652f\u3002<\/li>\n\n\n\n<li><strong>\u66f4\u9ad8\u7684\u56de\u590d\u7387\uff1a<\/strong> \u4e0e\u5176\u4ed6\u8c03\u67e5\u65b9\u6cd5\u76f8\u6bd4\uff0c\u7535\u8bdd\u8bbf\u8c08\u901a\u5e38\u80fd\u4ea7\u751f\u66f4\u9ad8\u7684\u56de\u590d\u7387\uff0c\u56e0\u4e3a\u7535\u8bdd\u8bbf\u8c08\u53ef\u4ee5\u63d0\u4f9b\u4e0e\u53d7\u8bbf\u8005\u7684\u4e2a\u4eba\u4e92\u52a8\u3002<\/li>\n\n\n\n<li><strong>\u5927\u6837\u672c\u91cf\uff1a<\/strong> \u901a\u8fc7\u7535\u8bdd\u8bbf\u8c08\u7684\u65b9\u5f0f\u8fdb\u884cCATI\u5e02\u573a\u8c03\u7814\u53ef\u4ee5\u6269\u5927\u6837\u672c\u91cf\uff0c\u63d0\u9ad8\u4fe1\u606f\u7684\u51c6\u786e\u6027\u548c\u4ee3\u8868\u6027\u3002<\/li>\n\n\n\n<li><strong>\u63d0\u9ad8\u6548\u7387\uff1a<\/strong> CATI systems can automate several tasks such as dialing phone numbers, scheduling calls, and routing calls to available interviewers. These automated processes help to increase the efficiency of the interviewing process, allowing more <a href=\"https:\/\/www.sisinternational.com\/zh\/how-to-conduct-in-depth-interviews-for-market-insights\/\" title=\"\u5982\u4f55\u8fdb\u884c\u6df1\u5165\u8bbf\u8c08\u4ee5\u83b7\u53d6\u5e02\u573a\u89c1\u89e3\"  data-wpil-monitor-id=\"9563\">interviews to be conducted<\/a> in a shorter time frame.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">CATI \u5e02\u573a\u7814\u7a76\u7684\u5f53\u524d\u8d8b\u52bf<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-f7986725\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-f7986725\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-6-1.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"Computer Assisted Telephone Interviewing 6 (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-6-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-6-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-6-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-6-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-6-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CATI \u5e02\u573a\u7814\u7a76\u968f\u7740\u65b0\u8d8b\u52bf\u548c\u521b\u65b0\u4e0d\u65ad\u53d1\u5c55\u3002\u8be5\u65b9\u6cd5\u7684\u4e00\u4e9b\u5f53\u524d\u8d8b\u52bf\u5305\u62ec\uff1a<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u79fb\u52a8\u4f18\u5316\uff1a<\/strong> \u968f\u7740\u6d88\u8d39\u8005\u5bf9\u79fb\u52a8\u8bbe\u5907\u7684\u4f7f\u7528\u589e\u52a0\uff0cCATI \u5e02\u573a\u7814\u7a76\u4e5f\u5f97\u5230\u4f18\u5316\u3002\u8fd9\u4f7f\u5f97\u53d7\u8bbf\u8005\u53ef\u4ee5\u8f7b\u677e\u5730\u5728\u667a\u80fd\u624b\u673a\u6216\u5e73\u677f\u7535\u8111\u4e0a\u53c2\u4e0e\u8c03\u67e5\u3002<\/li>\n\n\n\n<li><strong>\u591a\u6e20\u9053\u65b9\u6cd5\uff1a<\/strong> To contact respondents effectively, <a href=\"https:\/\/www.sisinternational.com\/zh\/quantitative-market-research-methods-and-techniques\/\" title=\"Quantitative Market Research Methods and Techniques\"  data-wpil-monitor-id=\"9560\">research firms are using multiple communication methods<\/a> including email and SMS alongside the more traditional telephone interview approach.<\/li>\n\n\n\n<li><strong>\u4eba\u5de5\u667a\u80fd\u6570\u636e\u5206\u6790\uff1a<\/strong> The process to analyze CATI marketing involves <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e4%ba%ba%e5%b7%a5%e6%99%ba%e8%83%bd%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6%e4%b8%8e%e6%88%98%e7%95%a5%e5%92%a8%e8%af%a2\/%e5%85%ac%e7%94%a8%e4%ba%8b%e4%b8%9a%e8%87%aa%e5%8a%a8%e5%8c%96%e4%ba%ba%e5%b7%a5%e6%99%ba%e8%83%bd%e5%92%a8%e8%af%a2\/\" title=\"\u516c\u7528\u4e8b\u4e1a\u81ea\u52a8\u5316\u548c\u4eba\u5de5\u667a\u80fd\u54a8\u8be2\"  data-wpil-monitor-id=\"9558\">utilizing Artificial Intelligence<\/a> (AI) to make better-informed decisions.<\/li>\n\n\n\n<li><strong>\u5b9a\u5236\u548c\u4e2a\u6027\u5316\uff1a<\/strong> Customized and personalized surveys are gaining popularity within the CATI market research industry. With personalized research, <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e6%88%98%e7%95%a5%e5%92%a8%e8%af%a2\/%e6%95%b0%e6%8d%ae%e5%88%86%e6%9e%90\/\" title=\"\u6570\u636e\u5206\u6790\u516c\u53f8\"  data-wpil-monitor-id=\"9562\">companies gain more relevant data<\/a>.<\/li>\n\n\n\n<li><strong>\u66f4\u591a\u5730\u4f7f\u7528\u6570\u636e\u53ef\u89c6\u5316\uff1a<\/strong> \u4e3a\u4e86\u589e\u5f3a\u5bf9 CATI \u5e02\u573a\u7814\u7a76\u4e2d\u8c03\u67e5\u7ed3\u679c\u7684\u7406\u89e3\u548c\u89e3\u91ca\uff0c\u6570\u636e\u53ef\u89c6\u5316\u5de5\u5177\u7684\u4f7f\u7528\u6b63\u5728\u83b7\u5f97\u8d8a\u6765\u8d8a\u591a\u7684\u7a7a\u95f4\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u6311\u6218\u4e0e\u9650\u5236<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u7535\u8bdd\u8bbf\u8c08CATI\u5e02\u573a\u7814\u7a76\u867d\u7136\u5177\u6709\u8bf8\u591a\u4f18\u70b9\uff0c\u4f46\u4e5f\u5b58\u5728\u4e00\u4e9b\u6311\u6218\u548c\u5c40\u9650\u6027\uff0c\u5305\u62ec\uff1a<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u56de\u590d\u7387\u4e0b\u964d\uff1a<\/strong> \u591a\u5e74\u6765\uff0c\u7531\u4e8e\u9690\u79c1\u95ee\u9898\u65e5\u76ca\u4e25\u91cd\u4ee5\u53ca\u624b\u673a\u548c\u547c\u53eb\u62e6\u622a\u6280\u672f\u7684\u4f7f\u7528\u589e\u52a0\u7b49\u5404\u79cd\u56e0\u7d20\uff0c\u7535\u8bdd\u8c03\u67e5\u7684\u56de\u590d\u7387\u4e00\u76f4\u5728\u4e0b\u964d\u3002<\/li>\n\n\n\n<li><strong>\u9650\u5236\u7279\u5b9a\u4eba\u7fa4\u7684\u8bbf\u95ee\uff1a<\/strong> \u4e3a\u4e86\u8fdb\u884c CATI \u5e02\u573a\u8c03\u67e5\uff0c\u5f53\u8bd5\u56fe\u8054\u7cfb\u67d0\u4e9b\u7fa4\u4f53\u65f6\uff0c\u7535\u8bdd\u8054\u7cfb\u53ef\u80fd\u4f1a\u6709\u95ee\u9898\uff0c\u4f8b\u5982\u90a3\u4e9b\u6ca1\u6709\u56fa\u5b9a\u7535\u8bdd\u6216\u624b\u673a\u7684\u4eba\u7fa4\u4ee5\u53ca\u53ef\u80fd\u66f4\u559c\u6b22\u901a\u8fc7\u793e\u4ea4\u5a92\u4f53\u8fdb\u884c\u4ea4\u6d41\u7684\u5e74\u8f7b\u4eba\u3002<\/li>\n\n\n\n<li><strong>\u9762\u8bd5\u5b98\u504f\u89c1\uff1a<\/strong> \u9762\u8bd5\u5b98\u53ef\u80fd\u4f1a\u56e0\u4e3a\u63d0\u95ee\u65b9\u5f0f\u548c\u8bed\u6c14\u7b49\u56e0\u7d20\u800c\u4ea7\u751f\u504f\u89c1\uff0c\u8fd9\u4e9b\u56e0\u7d20\u53ef\u80fd\u4f1a\u5f71\u54cd\u6536\u96c6\u5230\u7684\u6570\u636e\u7684\u53ef\u9760\u6027\u3002<\/li>\n\n\n\n<li><strong>\u65f6\u95f4\u548c\u6210\u672c\u9650\u5236\uff1a<\/strong> \u5c3d\u7ba1 CATI \u5e02\u573a\u8c03\u67e5\u76f8\u5bf9\u4e8e\u9762\u5bf9\u9762\u8bbf\u8c08\u800c\u8a00\u66f4\u9ad8\u6548\uff0c\u4f46\u5b83\u4ecd\u7136\u9700\u8981\u5927\u91cf\u7684\u65f6\u95f4\u548c\u91d1\u94b1\uff0c\u8fd9\u4f7f\u5f97\u5b83\u4e0d\u5982\u5728\u7ebf\u8c03\u67e5\u7b49\u5176\u4ed6\u9009\u62e9\u90a3\u4e48\u53d7\u6b22\u8fce\u3002<\/li>\n\n\n\n<li><strong>\u96be\u4ee5\u5e94\u5bf9\u590d\u6742\u6216\u654f\u611f\u7684\u8bdd\u9898\uff1a<\/strong> \u4e0d\u5efa\u8bae\u901a\u8fc7 CATI \u63a2\u8ba8\u590d\u6742\u6216\u654f\u611f\u7684\u8bdd\u9898\uff0c\u56e0\u4e3a\u53d7\u8bbf\u8005\u53ef\u80fd\u4e0d\u613f\u901a\u8fc7\u7535\u8bdd\u8ba8\u8bba\u6b64\u7c7b\u95ee\u9898\u3002<\/li>\n\n\n\n<li><strong>\u6280\u672f\u6311\u6218\uff1a<\/strong> <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e4%ba%ba%e5%b7%a5%e6%99%ba%e8%83%bd%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6%e4%b8%8e%e6%88%98%e7%95%a5%e5%92%a8%e8%af%a2\/%e8%ae%a1%e7%ae%97%e6%9c%ba%e8%a7%86%e8%a7%89%e4%ba%ba%e5%b7%a5%e6%99%ba%e8%83%bd%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\" title=\"\u8ba1\u7b97\u673a\u89c6\u89c9\u4eba\u5de5\u667a\u80fd\u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"2756\">Computer<\/a> systems and telecommunication infrastructure used in CATI market research are prone to technical issues like software glitches or network disruptions.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u7535\u8bdd\u8bbf\u8c08 CATI \u5e02\u573a\u8c03\u7814\u7684\u5e94\u7528<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-7e51a6e7\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-7e51a6e7\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-3.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"Computer Assisted Telephone Interviewing (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u7535\u8bdd\u91c7\u8bbf CATI \u5e02\u573a\u7814\u7a76\u5728\u4e0d\u540c\u884c\u4e1a\u548c\u9886\u57df\u6709\u591a\u79cd\u5e94\u7528\u3002\u4e00\u4e9b\u5e38\u89c1\u7684\u5e94\u7528\u5305\u62ec\uff1a<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.sisinternational.com\/zh\/how-to-conduct-effective-quantitative-market-research\/\" title=\"How to Conduct Effective Quantitative Market Research\"  data-wpil-monitor-id=\"9559\"><strong>\u5e02\u573a\u7ec6\u5206\uff1a<\/strong> One way to segment a market is through conducting CATI marketing research<\/a> which allows for categorization based on demographics alongside psychographics and behaviors.<\/li>\n\n\n\n<li><strong>\u5ba2\u6237\u6ee1\u610f\u5ea6\u548c\u53cd\u9988\uff1a<\/strong> \u4e3a\u4e86\u6536\u96c6\u53cd\u9988\u5e76\u8861\u91cf\u5ba2\u6237\u6ee1\u610f\u5ea6\u6c34\u5e73\uff0c\u516c\u53f8\u4f7f\u7528\u7535\u8bdd\u8bbf\u8c08\u6765\u63d0\u9ad8\u6574\u4f53\u5ba2\u6237\u6ee1\u610f\u5ea6\u6c34\u5e73\u3002<\/li>\n\n\n\n<li><strong>\u4ea7\u54c1\u6d4b\u8bd5\u4e0e\u5f00\u53d1\uff1a<\/strong> \u901a\u8fc7 CATI \u5e02\u573a\u7814\u7a76\u6536\u96c6\u5ba2\u6237\u53cd\u9988\u6709\u52a9\u4e8e\u516c\u53f8\u6539\u8fdb\u73b0\u6709\u4ea7\u54c1\u6216\u521b\u9020\u66f4\u597d\u7684\u4ea7\u54c1\u3002<\/li>\n\n\n\n<li><strong>\u8206\u60c5\u8c03\u7814\uff1a<\/strong> \u901a\u8fc7\u5f00\u5c55 CATI \u5e02\u573a\u7814\u7a76\uff0c\u53ef\u4ee5\u6536\u96c6\u6709\u5173\u5404\u79cd\u76f8\u5173\u4e3b\u9898\uff08\u5305\u62ec\u793e\u4f1a\u548c\u73af\u5883\u95ee\u9898\uff09\u7684\u516c\u4f17\u610f\u89c1\u3002<\/li>\n\n\n\n<li><strong>\u5e02\u573a\u8d8b\u52bf\u548c\u89c1\u89e3\uff1a<\/strong> To make informed business decisions companies use CATI <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e7%94%b5%e8%af%9d%e9%87%87%e8%ae%bf%e5%b8%82%e5%9c%ba%e8%b0%83%e6%9f%a5\/\" title=\"\u7535\u8bdd\u6df1\u5ea6\u8bbf\u8c08\u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"9557\">market research through telephone interviews<\/a> to gather insights on industry changes and market trends.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u672a\u6765\u5c55\u671b<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u901a\u8fc7\u4f7f\u7528\u4eba\u5de5\u667a\u80fd\u3001\u673a\u5668\u5b66\u4e60\u548c\u8bed\u97f3\u8bc6\u522b\u7cfb\u7edf\uff0cCATI \u5e02\u573a\u7814\u7a76\u5c06\u5f97\u5230\u6539\u8fdb\uff0c\u540c\u65f6\u51cf\u5c11\u4eba\u4e3a\u9519\u8bef\u548c\u8bbf\u95ee\u5458\u504f\u89c1\u3002<\/li>\n\n\n\n<li>\u5c06 CATI \u5e02\u573a\u7814\u7a76\u4e0e\u5728\u7ebf\u8c03\u67e5\u6216\u79fb\u52a8\u7814\u7a76\u7b49\u5176\u4ed6\u65b9\u6cd5\u76f8\u7ed3\u5408\uff0c\u5728\u5e0c\u671b\u66f4\u6df1\u5165\u4e86\u89e3\u6d88\u8d39\u8005\u610f\u89c1\u548c\u504f\u597d\u7684\u7814\u7a76\u4eba\u5458\u4e2d\u8d8a\u6765\u8d8a\u53d7\u6b22\u8fce\u3002<\/li>\n\n\n\n<li>\u4fdd\u6301\u76f8\u5173\u6027\u8981\u6c42 CATI \u5e02\u573a\u7814\u7a76\u968f\u7740\u6c9f\u901a\u504f\u597d\u7684\u53d8\u5316\u800c\u8fdb\u884c\u8c03\u6574\uff0c\u4ee5\u63d0\u9ad8\u54cd\u5e94\u7387\u5e76\u8986\u76d6\u66f4\u5e7f\u6cdb\u7684\u53d7\u8bbf\u8005\u3002<\/li>\n\n\n\n<li>Targeting niche markets is becoming more common in the <a href=\"https:\/\/www.sisinternational.com\/zh\/%e4%b8%93%e4%b8%9a%e7%9f%a5%e8%af%86\/%e8%a1%8c%e4%b8%9a\/\" title=\"\u884c\u4e1a\"  data-wpil-monitor-id=\"9556\">market research industry<\/a>, and CATI market research can help reach hard-to-reach or underserved communities to gather insights from these target groups effectively.<\/li>\n\n\n\n<li>\u9884\u8ba1\u8fd9\u79cd\u7c7b\u578b\u7684\u7814\u7a76\u5c06\u66f4\u52a0\u6ce8\u91cd\u4e2a\u6027\u5316\uff0c\u6839\u636e\u53d7\u8bbf\u8005\u4ee5\u524d\u7684\u56de\u7b54\u4e3a\u4ed6\u4eec\u91cf\u8eab\u5b9a\u5236\u8c03\u67e5\u95ee\u9898\uff0c\u6216\u4f7f\u7528\u66f4\u5177\u5438\u5f15\u529b\u548c\u4e92\u52a8\u6027\u7684\u95ee\u9898\u683c\u5f0f\u3002<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>\u8ba1\u7b97\u673a\u8f85\u52a9\u7535\u8bdd\u91c7\u8bbf\uff08CATI\uff09\u5e02\u573a\u7814\u7a76\u662f\u4e00\u79cd\u901a\u8fc7\u7535\u8bdd\u91c7\u8bbf\u6536\u96c6\u6570\u636e\u7684\u6d41\u884c\u65b9\u6cd5\u3002<\/p>","protected":false},"author":1,"featured_media":64210,"parent":14514,"menu_order":283,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-42609","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/42609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/comments?post=42609"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/42609\/revisions"}],"predecessor-version":[{"id":81593,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/42609\/revisions\/81593"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media\/64210"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media?parent=42609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}