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class=\"wp-block-heading\">\u4f01\u4e1a\u4e3a\u4ec0\u4e48\u9700\u8981\u6cb9\u6f06\u3001\u6d82\u6599\u548c\u5370\u5237\u6cb9\u58a8\uff1f<\/h2>\n\n\n\n<p>\u4f01\u4e1a\u9700\u8981\u6cb9\u6f06\u3001\u6d82\u6599\u548c\u5370\u5237\u6cb9\u58a8\u7684\u539f\u56e0\u6709\u5f88\u591a\u3002\u4f8b\u5982\uff0c\u5b83\u4eec\u6709\u52a9\u4e8e\u5b9e\u73b0\u4ea7\u54c1\u5dee\u5f02\u5316\u3002\u6b64\u5916\uff0c\u9ad8\u8d28\u91cf\u7684\u6cb9\u6f06\u3001\u6d82\u6599\u548c\u6cb9\u58a8\u53ef\u4ee5\u5e2e\u52a9\u4f01\u4e1a\u5b9e\u73b0\u4ea7\u54c1\u5dee\u5f02\u5316\u3002\u81f3\u5c11\uff0c\u5b83\u4eec\u53ef\u4ee5\u51ed\u501f\u72ec\u7279\u7684\u989c\u8272\u6216\u9970\u9762\u5728\u7ade\u4e89\u5bf9\u624b\u4e2d\u8131\u9896\u800c\u51fa\u3002<\/p>\n\n\n\n<p>\u53e6\u4e00\u4e2a\u5173\u952e\u70b9\u662f\uff0c\u4f01\u4e1a\u7ecf\u5e38\u4f7f\u7528\u5370\u5237\u6cb9\u58a8\u6765\u5236\u4f5c\u4ea7\u54c1\u5305\u88c5\u548c\u5ba3\u4f20\u6750\u6599\u3002\u516c\u53f8\u8fd8\u4f7f\u7528\u5b83\u4eec\u6765\u5236\u4f5c\u5e7f\u544a\u6750\u6599\u3002\u8fd9\u4e9b\u6750\u6599\u6709\u52a9\u4e8e\u5efa\u7acb\u54c1\u724c\u77e5\u540d\u5ea6\u5e76\u5411\u5ba2\u6237\u63a8\u5e7f\u4ea7\u54c1\u3002<\/p>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u5728\u8868\u9762\u6d82\u4e0a\u6d82\u5c42\u4ee5\u589e\u52a0\u529f\u80fd\u7279\u6027\u3002\u4f8b\u5982\uff0c\u60a8\u53ef\u4ee5\u589e\u52a0\u8010\u70ed\u6027\u3001\u8010\u5316\u5b66\u6027\u6216\u9632\u6ed1\u6027\uff0c\u8fd9\u5bf9\u4e8e\u5de5\u4e1a\u6216\u5546\u4e1a\u5e94\u7528\u4e2d\u4f7f\u7528\u7684\u4ea7\u54c1\u975e\u5e38\u91cd\u8981\u3002<\/p>\n\n\n\n<p>\u6027\u80fd\u5bf9\u4e8e\u8fd9\u4e9b\u5e94\u7528\u7a0b\u5e8f\u6765\u8bf4\u81f3\u5173\u91cd\u8981\u3002<\/p>\n\n\n\n<p>\u4f01\u4e1a\u5fc5\u987b\u9075\u5b88\u5404\u79cd\u6cd5\u89c4\u3002\u8fd9\u4e9b\u89c4\u5219\u53ef\u80fd\u6d89\u53ca\u4ea7\u54c1\u5b89\u5168\u3001\u73af\u5883\u5f71\u54cd\u548c\u6d88\u8d39\u8005\u4fdd\u62a4\u3002\u4f7f\u7528\u6cb9\u6f06\u3001\u6d82\u6599\u548c\u6cb9\u58a8\u662f\u6ee1\u8db3\u76d1\u7ba1\u8981\u6c42\u7684\u4e00\u79cd\u65b9\u5f0f\u3002\u5b83\u53ef\u4ee5\u5e2e\u52a9\u4f01\u4e1a\u786e\u4fdd\u5176\u4ea7\u54c1\u5b89\u5168\u3001\u53ef\u6301\u7eed\u4e14\u5408\u6cd5\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5173\u952e\u6210\u529f\u56e0\u7d20<\/h2>\n\n\n\n<p>\u8fd9\u4e2a\u884c\u4e1a\u7684\u4ea7\u54c1\u5fc5\u987b\u7b26\u5408\u9ad8\u8d28\u91cf\u6807\u51c6\u3002\u8fd9\u4e9b\u6807\u51c6\u786e\u4fdd\u4ea7\u54c1\u6027\u80fd\u7b26\u5408\u9884\u671f\u5e76\u6ee1\u8db3\u5ba2\u6237\u671f\u671b\u3002\u540c\u6837\uff0c\u63d0\u4f9b\u9ad8\u8d28\u91cf\u7684\u4ea7\u54c1\u5bf9\u4e8e\u5efa\u7acb\u826f\u597d\u7684\u58f0\u8a89\u81f3\u5173\u91cd\u8981\u3002\u5b83\u8fd8\u6709\u52a9\u4e8e\u60a8\u4fdd\u6301\u5ba2\u6237\u5fe0\u8bda\u5ea6\u3002<\/p>\n\n\n\n<p>\u5728\u8fd9\u4e2a\u884c\u4e1a\u4e2d\uff0c\u5f00\u53d1\u65b0\u7684\u548c\u6539\u8fdb\u7684\u4ea7\u54c1\u81f3\u5173\u91cd\u8981\u3002\u4ea7\u54c1\u5fc5\u987b\u6ee1\u8db3\u4e0d\u65ad\u53d8\u5316\u7684\u5ba2\u6237\u9700\u6c42\u548c\u504f\u597d\u3002\u4f01\u4e1a\u5fc5\u987b\u6295\u8d44\u7814\u53d1\u3002\u5982\u679c\u4ed6\u4eec\u80fd\u8fc5\u901f\u5c06\u65b0\u4ea7\u54c1\u63a8\u5411\u5e02\u573a\uff0c\u4ed6\u4eec\u5c31\u80fd\u83b7\u5f97\u7ade\u4e89\u4f18\u52bf\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e2a\u884c\u4e1a\u9700\u8981\u9ad8\u6c34\u5e73\u7684\u6280\u672f\u4e13\u957f\u3002\u8fd9\u79cd\u4e13\u4e1a\u77e5\u8bc6\u5728\u914d\u65b9\u3001\u914d\u8272\u4ee5\u53ca\u4ea7\u54c1\u5e94\u7528\u65b9\u9762\u81f3\u5173\u91cd\u8981\u3002\u4f01\u4e1a\u5fc5\u987b\u4f7f\u7528\u77e5\u8bc6\u6e0a\u535a\u4e14\u7ecf\u9a8c\u4e30\u5bcc\u7684\u4e13\u4e1a\u4eba\u58eb\u3002\u8fd9\u6837\uff0c\u4ed6\u4eec\u624d\u80fd\u63d0\u4f9b\u66f4\u597d\u7684\u5ba2\u6237\u670d\u52a1\u548c\u652f\u6301\u3002\u8fd9\u4f1a\u5e26\u6765\u66f4\u9ad8\u7684\u5ba2\u6237\u6ee1\u610f\u5ea6\u548c\u5fe0\u8bda\u5ea6\u3002<\/p>\n\n\n\n<p>\u6d88\u8d39\u8005\u62c5\u5fc3\u5176\u4ea7\u54c1\u5bf9\u73af\u5883\u7684\u5f71\u54cd\u3002\u81f4\u529b\u4e8e\u53ef\u6301\u7eed\u53d1\u5c55\u7684\u4f01\u4e1a\u53ef\u80fd\u5177\u6709\u7ade\u4e89\u4f18\u52bf\u3002\u4f7f\u7528\u73af\u4fdd\u6750\u6599\u53ef\u4ee5\u5e2e\u52a9\u4f01\u4e1a\u5728\u8fd9\u65b9\u9762\u53d6\u5f97\u6210\u529f\u3002\u51cf\u5c11\u6d6a\u8d39\u548c\u5b9e\u65bd\u53ef\u6301\u7eed\u751f\u4ea7\u5b9e\u8df5\u4e5f\u53ef\u4ee5\u5e2e\u52a9\u4f01\u4e1a\u53d6\u5f97\u6210\u529f\u3002<\/p>\n\n\n\n<p>\u5728\u4efb\u4f55\u884c\u4e1a\uff0c\u63d0\u4f9b\u4f18\u8d28\u7684\u5ba2\u6237\u670d\u52a1\u90fd\u662f\u5fc5\u4e0d\u53ef\u5c11\u7684\u3002\u5728\u6cb9\u6f06\u3001\u6d82\u6599\u548c\u5370\u5237\u6cb9\u58a8\u884c\u4e1a\uff0c\u8fd9\u4e00\u70b9\u81f3\u5173\u91cd\u8981\u3002\u4f8b\u5982\uff0c\u5ba2\u6237\u53ef\u80fd\u6709\u6280\u672f\u95ee\u9898\uff0c\u6216\u8005\u9700\u8981\u4ea7\u54c1\u9009\u62e9\u548c\u5e94\u7528\u65b9\u9762\u7684\u5e2e\u52a9\u3002\u6b64\u5916\uff0c\u63d0\u4f9b\u54cd\u5e94\u8fc5\u901f\u3001\u77e5\u8bc6\u6e0a\u535a\u7684\u5ba2\u6237\u670d\u52a1\u7684\u4f01\u4e1a\u53ef\u4ee5\u5efa\u7acb\u7262\u56fa\u7684\u5ba2\u6237\u5173\u7cfb\u3002\u4ed6\u4eec\u8fd8\u53ef\u4ee5\u4ea7\u751f\u56de\u5934\u5ba2\u3002<\/p>\n\n\n\n<p>\u9ad8\u6548\u53ef\u9760\u7684\u914d\u9001\u548c\u7269\u6d41\u8fd0\u4f5c\u5bf9\u8fd9\u4e2a\u884c\u4e1a\u81f3\u5173\u91cd\u8981\u3002\u5b83\u786e\u4fdd\u4ea7\u54c1\u51c6\u65f6\u5b8c\u597d\u5730\u9001\u8fbe\u5ba2\u6237\u3002\u7ba1\u7406\u4f9b\u5e94\u94fe\u548c\u7269\u6d41\u8fd0\u4f5c\u7684\u4f01\u4e1a\u53ef\u4ee5\u964d\u4f4e\u6210\u672c\u3002\u4ed6\u4eec\u8fd8\u53ef\u4ee5\u7f29\u77ed\u4ea4\u8d27\u65f6\u95f4\u5e76\u63d0\u9ad8\u5ba2\u6237\u6ee1\u610f\u5ea6\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5173\u4e8e\u6cb9\u6f06\u3001\u6d82\u6599\u548c\u5370\u5237\u6cb9\u58a8\u5e02\u573a\u7814\u7a76<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-26901b3e\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-26901b3e\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Printing-ink-4.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"Printing ink (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Printing-ink-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Printing-ink-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Printing-ink-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Printing-ink-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Printing-ink-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/\"   title=\"\u5b9a\u6027\u4e0e\u5b9a\u91cf\u7814\u7a76\u89e3\u51b3\u65b9\u6848\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"710\">\u91cf\u5316\u5e02\u573a\u7814\u7a76<\/a> focuses on generating numbers. For example, what percentage of the population buys paints, coatings, and printing inks? We conduct it using Surveys.<\/p>\n\n\n\n<p><a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/zh\/tools-and-resources-for-qualitative-market-research\/\"   title=\"Tools and Resources for Qualitative Market Research\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"709\">\u5b9a\u6027\u5e02\u573a\u7814\u7a76<\/a> relies on facts and figures. It helps companies to discover what people think and feel about products. It also tells them what factors influence their purchasing decisions. Researchers use Focus Groups coupled with Interviews to gather this information. Interpreting the results is a job that requires specific skills.<\/p>\n\n\n\n<p>\u5728 SIS International Research\uff0c\u6211\u4eec\u65e2\u63d0\u4f9b\u5b9a\u91cf\u7814\u7a76\uff0c\u4e5f\u63d0\u4f9b\u5b9a\u6027\u7814\u7a76\u3002\u6211\u4eec\u8fd8\u63d0\u4f9b\u4ee5\u4e0b\u670d\u52a1\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.sisinternational.com\/zh\/%e4%b8%93%e4%b8%9a%e7%9f%a5%e8%af%86\/%e8%a1%8c%e4%b8%9a\/%e7%bd%91%e7%bb%9c%e6%8a%93%e5%8f%96%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\" title=\"\u7f51\u7edc\u6293\u53d6\u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"3241\">\u5e02\u573a\u673a\u4f1a\u7814\u7a76<\/a>: <\/strong>\u8fd9\u7c7b\u7814\u7a76\u53ef\u4ee5\u786e\u5b9a\u5ba2\u6237\u9700\u8981\u54ea\u4e9b\u65b0\u4ea7\u54c1\u6216\u670d\u52a1\u3002\u5b83\u8fd8\u80fd\u5c55\u793a\u5982\u4f55\u63d0\u4f9b\u8fd9\u4e9b\u4ea7\u54c1\u6216\u670d\u52a1\u3002<\/li>\n\n\n\n<li><strong>\u5e02\u573a\u8fdb\u5165\u7814\u7a76\uff1a<\/strong>\u00a0\u786e\u5b9a\u5e02\u573a\u662f\u5426\u5df2\u51c6\u5907\u597d\u63a5\u53d7\u60a8\u7684\u65b0\u4ea7\u54c1\u6216\u670d\u52a1\u3002<\/li>\n\n\n\n<li><strong>\u7ade\u4e89\u5206\u6790\uff1a<\/strong>\u00a0\u8ddf\u8e2a\u60a8\u7684\u7ade\u4e89\u5bf9\u624b\u76f8\u5bf9\u4e8e\u8d35\u516c\u53f8\u7684\u8fdb\u5c55\u3002<\/li>\n\n\n\n<li><strong>UX <\/strong><a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e5%95%86%e5%ba%97%e6%a3%80%e6%9f%a5%e5%b8%82%e5%9c%ba%e8%b0%83%e6%9f%a5\/\" title=\"\u5546\u5e97\u68c0\u67e5\u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"2149\">Market Research:\u00a0to check<\/a> the pulse of your consumer base.<\/li>\n<\/ul>\n\n\n\n<p>\u6211\u4eec\u8fd8\u53ef\u4ee5\u4e3a\u60a8\u63d0\u4f9b\u6218\u7565\u5e02\u573a\u7814\u7a76\u548c\u5e02\u573a\u89c4\u6a21\u7814\u7a76\u65b9\u9762\u7684\u5e2e\u52a9\u3002\u7acb\u5373\u8054\u7cfb\u6211\u4eec\uff0c\u5236\u5b9a\u60a8\u7684\u5e02\u573a\u8fdb\u5165\u6218\u7565\uff01<\/p>","protected":false},"excerpt":{"rendered":"<p>\u6cb9\u6f06\u3001\u6d82\u6599\u548c\u5370\u5237\u6cb9\u58a8\u4e3a\u7269\u4f53\u548c\u8868\u9762\u589e\u6dfb\u8272\u5f69\u548c\u89c6\u89c9\u8da3\u5473\u3002\u6211\u4eec\u8fd8\u4f7f\u7528\u5b83\u4eec\u6765\u4fdd\u62a4\u8868\u9762\u3002<\/p>","protected":false},"author":1,"featured_media":64333,"parent":14514,"menu_order":219,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-41888","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/41888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/comments?post=41888"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/41888\/revisions"}],"predecessor-version":[{"id":77519,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/41888\/revisions\/77519"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media\/64333"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media?parent=41888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}