{"id":41440,"date":"2023-02-11T23:32:55","date_gmt":"2023-02-11T23:32:55","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=41440"},"modified":"2026-01-24T21:25:11","modified_gmt":"2026-01-25T02:25:11","slug":"%e6%95%b0%e6%8d%ae%e6%94%b6%e9%9b%86%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/%e4%b8%93%e4%b8%9a%e7%9f%a5%e8%af%86\/%e6%95%b0%e6%8d%ae%e6%94%b6%e9%9b%86%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/","title":{"rendered":"\u6570\u636e\u6536\u96c6\u5e02\u573a\u7814\u7a76"},"content":{"rendered":"<h1 class=\"wp-block-heading p1\"><span class=\"s1\">\u6570\u636e\u6536\u96c6\u5e02\u573a\u7814\u7a76<\/span><\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-a3e8d8dd\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-a3e8d8dd\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Data-40.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"Data (40)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Data-40.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Data-40-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Data-40-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Data-40-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Data-40-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading p3\">\u4ec0\u4e48\u662f\u6570\u636e\u6536\u96c6\uff1f<\/h2>\n\n\n\n<p class=\"p4\">\u6570\u636e\u6536\u96c6\u662f\u6536\u96c6\u6709\u5173\u60a8\u4e1a\u52a1\u7684\u6b63\u786e\u4e8b\u5b9e\u548c\u6570\u636e\u7684\u4efb\u52a1\u3002\u8fd9\u4e9b\u4fe1\u606f\u6765\u81ea\u5404\u79cd\u6765\u6e90\uff0c\u7528\u4e8e\u5bfb\u627e\u7814\u7a76\u95ee\u9898\u548c\u8d8b\u52bf\u7684\u7b54\u6848\u3002\u5b83\u8fd8\u4f1a\u67e5\u770b\u53ef\u80fd\u53d1\u751f\u7684\u4e8b\u4ef6\u4ee5\u6d4b\u8bd5\u53ef\u80fd\u7684\u7ed3\u679c\u3002<\/p>\n\n\n\n<p class=\"p4\">\u6570\u636e\u662f\u6570\u5b57\u5f62\u5f0f\u7684\u4fe1\u606f\uff0c\u81f3\u5c11\u5728 IT \u4e2d\u662f\u8fd9\u4e48\u5b9a\u4e49\u7684\u3002\u4fe1\u606f\u5c31\u662f\u77e5\u8bc6\uff0c\u540c\u6837\uff0c\u77e5\u8bc6\u5c31\u662f\u529b\u91cf\u3002\u56e0\u6b64\uff0c\u6570\u636e\u5c31\u662f\u529b\u91cf\u3002\u6700\u91cd\u8981\u7684\u662f\uff0c\u6211\u4eec\u7684\u793e\u4f1a\u4f9d\u8d56\u4e8e\u6570\u636e\u3002\u9274\u4e8e\u6b64\uff0c\u6211\u4eec\u9700\u8981\u6570\u636e\u6536\u96c6\u6765\u505a\u51fa\u660e\u667a\u7684\u51b3\u7b56\u3002\u5b83\u8fd8\u53ef\u4ee5\u786e\u4fdd\u7814\u7a76\u7684\u5b8c\u6574\u6027\u3002<\/p>\n\n\n\n<p class=\"p4\">Given these points, companies must structure the Data Collection in such a way that they can test hypotheses. They must also be able to answer stated research questions and assess outcomes. Of course, accurate Data Collection is vital. The field of study doesn\u2019t matter. Nor does it matter whether you prefer Quantitative or Qualitative Market Research. Proper <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e4%ba%ba%e5%b7%a5%e6%99%ba%e8%83%bd%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6%e4%b8%8e%e6%88%98%e7%95%a5%e5%92%a8%e8%af%a2\/%e6%95%b0%e6%8d%ae%e7%a7%91%e5%ad%a6-%e4%ba%ba%e5%b7%a5%e6%99%ba%e8%83%bd-%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\" title=\"\u6570\u636e\u79d1\u5b66\u4eba\u5de5\u667a\u80fd\u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"2411\">\u6570\u636e\u91c7\u96c6<\/a> will help you maintain the integrity of your research.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p3\">\u4e3a\u4ec0\u4e48\u6570\u636e\u6536\u96c6\u5f88\u91cd\u8981\uff1f<\/h2>\n\n\n\n<p class=\"p4\">\u6570\u636e\u6536\u96c6\u53ef\u4ee5\u5e2e\u52a9\u60a8\u4e86\u89e3\u6d88\u8d39\u8005\u9700\u6c42\uff0c\u4ece\u800c\u6539\u5584\u670d\u52a1\u3002\u60a8\u53ef\u4ee5\u4f7f\u7528\u5b83\u6765\u6269\u5927\u548c\u7ef4\u6301\u5ba2\u6237\u7fa4\u5e76\u5b8c\u5584\u60a8\u7684\u6e38\u620f\u8ba1\u5212\u3002\u60a8\u751a\u81f3\u53ef\u4ee5\u5c06\u5176\u4f5c\u4e3a\u7b2c\u4e8c\u65b9\u6570\u636e\u51fa\u552e\u7ed9\u5176\u4ed6\u516c\u53f8\u4ee5\u83b7\u53d6\u5229\u6da6\u3002\u4ee5\u4e0b\u662f\u6570\u636e\u6536\u96c6\u5982\u4f55\u5bf9\u60a8\u7684\u516c\u53f8\u6709\u7528\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s3\">\u5bfb\u627e\u65b0\u5ba2\u6237<\/span><\/li>\n\n\n\n<li><span class=\"s3\">\u8c03\u6574\u4f60\u7684\u7b56\u7565\u6765\u7784\u51c6\u65b0\u5ba2\u6237<\/span><\/li>\n\n\n\n<li><span class=\"s3\">\u4e86\u89e3\u6d88\u8d39\u8005\u884c\u4e3a<\/span><\/li>\n\n\n\n<li><span class=\"s3\">\u63d0\u9ad8\u5ba2\u6237\u4fdd\u7559\u7387<\/span><\/li>\n\n\n\n<li><span class=\"s3\">\u5bfb\u627e\u95ee\u9898\u7684\u89e3\u51b3\u65b9\u6848<\/span><\/li>\n\n\n\n<li><span class=\"s3\">\u51cf\u5c11\u9519\u8bef<\/span><\/li>\n\n\n\n<li><span class=\"s3\">\u6539\u8fdb\u51b3\u7b56<\/span><\/li>\n\n\n\n<li><span class=\"s3\">\u83b7\u5f97\u7814\u7a76\u95ee\u9898\u7684\u6b63\u786e\u7b54\u6848<\/span><\/li>\n\n\n\n<li><span class=\"s3\">\u9884\u6d4b\u5e02\u573a\u8d8b\u52bf<\/span><\/li>\n\n\n\n<li><span class=\"s3\">\u52a0\u5927\u8425\u9500\u529b\u5ea6<\/span><\/li>\n\n\n\n<li><span class=\"s3\">\u6539\u5584\u4e1a\u52a1\u6d41\u7a0b<\/span><\/li>\n\n\n\n<li><span class=\"s3\">\u6539\u5584\u4eba\u6c11\u751f\u6d3b<\/span><\/li>\n\n\n\n<li><span class=\"s3\">Proving and repeating <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a6%86%e7%9b%96%e8%8c%83%e5%9b%b4\/%e9%9d%9e%e6%b4%b2%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/%e7%ba%b3%e7%b1%b3%e6%af%94%e4%ba%9a%e7%9a%84%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\" title=\"\u7eb3\u7c73\u6bd4\u4e9a\u7684\u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"3417\">\u5e02\u573a\u89c4\u6a21\u7814\u7a76<\/a> studies<\/span><\/li>\n\n\n\n<li><span class=\"s3\">\u91c7\u53d6\u6218\u7565\u6027\u65b9\u6cd5<\/span><\/li>\n\n\n\n<li><span class=\"s3\">\u8bbf\u95ee\u8d44\u6e90<\/span><\/li>\n\n\n\n<li><span class=\"s3\">\u8ddf\u8e2a\u4e00\u5207\u00a0<\/span><\/li>\n\n\n\n<li><span class=\"s3\">\u5145\u5206\u5229\u7528\u4f60\u7684\u8d44\u91d1<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p3\">\u4e3b\u8981\u804c\u4f4d<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-04a1e4bc\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-04a1e4bc\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Data-9.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"Data (9)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Data-9.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Data-9-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Data-9-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Data-9-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Data-9-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading p4\">\u6570\u636e\u6536\u96c6\u5c5e\u4e8e\u6570\u636e\u79d1\u5b66\u9886\u57df\u3002\u5173\u952e\u804c\u4f4d\u5305\u62ec\uff1a<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6570\u636e\u5206\u6790\u5e08<\/li>\n\n\n\n<li>\u6570\u636e\u79d1\u5b66\u5bb6<\/li>\n\n\n\n<li>\u6570\u636e\u67b6\u6784\u5e08<\/li>\n\n\n\n<li>\u6570\u636e\u5de5\u7a0b\u5e08<\/li>\n\n\n\n<li>\u6570\u636e\u8bb2\u8ff0\u8005<\/li>\n\n\n\n<li>\u673a\u5668\u5b66\u4e60\u5de5\u7a0b\u5e08<\/li>\n\n\n\n<li>\u673a\u5668\u5b66\u4e60\u79d1\u5b66\u5bb6<\/li>\n\n\n\n<li>\u6570\u636e\u5e93\u7ba1\u7406\u5458<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p3\">\u4f01\u4e1a\u4e3a\u4f55\u9700\u8981\u6570\u636e\u6536\u96c6<\/h2>\n\n\n\n<p class=\"p4\">\u516c\u53f8\u6bcf\u5929\u90fd\u4f1a\u8fdb\u884c\u5927\u91cf\u7684\u5b9a\u91cf\u5e02\u573a\u7814\u7a76\u3002\u4ed6\u4eec\u8fd8\u4ece\u4e8b\u5b9a\u6027\u5e02\u573a\u7814\u7a76\u3002\u7136\u540e\uff0c\u4ed6\u4eec\u5b58\u50a8\u5e76\u5206\u6790\u6709\u5173\u5176\u6d88\u8d39\u8005\u7fa4\u4f53\u7684\u6570\u636e\u3002\u6570\u636e\u6536\u96c6\u4f7f\u4ed6\u4eec\u80fd\u591f\u5236\u4f5c\u6709\u9488\u5bf9\u6027\u7684\u5e7f\u544a\u3002\u6b64\u7c7b\u5e7f\u544a\u5bf9\u4e8e\u9500\u552e\u5176\u4ea7\u54c1\u548c\u670d\u52a1\u81f3\u5173\u91cd\u8981\u3002\u516c\u53f8\u8fd8\u6709\u5176\u4ed6\u51e0\u79cd\u4f7f\u7528\u5176\u6536\u96c6\u7684\u6d88\u8d39\u8005\u6570\u636e\u7684\u65b9\u5f0f\u3002\u4ed6\u4eec\u8fd8\u53ef\u4ee5\u5229\u7528\u4ece\u8fd9\u4e9b\u6570\u636e\u4e2d\u5f97\u51fa\u7684\u89c1\u89e3\uff1a<\/p>\n\n\n\n<p>1. \u7528\u4e8e\u7528\u6237\u4f53\u9a8c\u5e02\u573a\u7814\u7a76\u3002\u6d88\u8d39\u8005\u6570\u636e\u63d0\u4f9b\u4e86\u4e00\u79cd\u66f4\u597d\u5730\u4e86\u89e3\u5ba2\u6237\u9700\u6c42\u5e76\u63d0\u9ad8\u53c2\u4e0e\u5ea6\u7684\u65b9\u6cd5\u3002<\/p>\n\n\n\n<p>2. \u5b8c\u5584\u8425\u9500\u7b56\u7565\u3002\u6570\u636e\u53ef\u4ee5\u5e2e\u52a9\u516c\u53f8\u4e86\u89e3\u6d88\u8d39\u8005\u3002\u5b83\u8ba9\u516c\u53f8\u4e86\u89e3\u6d88\u8d39\u8005\u5982\u4f55\u53c2\u4e0e\u548c\u54cd\u5e94\u4ed6\u4eec\u7684\u5e7f\u544a\u6d3b\u52a8\u3002\u8fd9\u6837\uff0c\u4ed6\u4eec\u5c31\u53ef\u4ee5\u8c03\u6574\u8fd9\u4e9b\u6d3b\u52a8\u4ee5\u9002\u5e94\u9700\u6c42\u3002<\/p>\n\n\n\n<p>3. \u4fdd\u62a4\u66f4\u591a\u6570\u636e\uff1a\u4e00\u4e9b\u516c\u53f8\u5229\u7528\u5df2\u6709\u6570\u636e\u6536\u96c6\u66f4\u591a\u654f\u611f\u4fe1\u606f\u3002\u4f8b\u5982\uff0c\u94f6\u884c\u6709\u65f6\u4f1a\u4f7f\u7528\u8bed\u97f3 ID \u6570\u636e\u6765\u5141\u8bb8\u7528\u6237\u8bbf\u95ee\u5176\u4fe1\u606f\u3002\u8bed\u97f3 ID \u8fd8\u53ef\u4ee5\u4fdd\u62a4\u4ed6\u4eec\u514d\u53d7\u6b3a\u8bc8\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading p3\">\u5173\u952e\u6210\u529f\u56e0\u7d20<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-1759d287\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-1759d287\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Data-39.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"Data (39)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Data-39.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Data-39-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Data-39-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Data-39-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Data-39-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"p4\">In effect, choosing proper data sources is a key success factor in Data Collection. So is finding the correct analytical model. The other success factor is receiving good results. The company must then learn to use these success factors to ensure a positive end-user experience. In the same fashion, you must know how to apply the results of your Data Collection project. It\u2019s helpful in boosting your workflow. Even the most advanced and expensive system would be useless without this knowledge. <a href=\"https:\/\/www.sisinternational.com\/zh\/%e4%b8%93%e4%b8%9a%e7%9f%a5%e8%af%86\/%e8%a1%8c%e4%b8%9a\/%e8%ae%ad%e7%bb%83%e6%95%b0%e6%8d%ae%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\" title=\"\u8bad\u7ec3\u6570\u636e\u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"3427\">\u6570\u636e\u91c7\u96c6<\/a> should also increase brand awareness or market impact. And, of course, it should secure the bottom line. It should also ensure a lasting positive customer experience. Consumers must be able to engage with the product or service your business delivers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p3\">\u5173\u4e8e\u6570\u636e\u6536\u96c6\u5e02\u573a\u7814\u7a76<\/h2>\n\n\n\n<p class=\"p4\">\u6700\u597d\u7684\u6570\u636e\u6536\u96c6\u4f9d\u8d56\u4e8e\u591a\u79cd\u5de5\u5177\u548c\u6e20\u9053\uff0c\u800c\u4e0d\u662f\u53ea\u5173\u6ce8\u4e00\u4e24\u4e2a\u3002\u4f8b\u5982\uff0c\u53ea\u5173\u6ce8\u5728\u7ebf\u8c03\u67e5\u548c\u793e\u4ea4\u5a92\u4f53\u7b49\u6570\u5b57\u6e20\u9053\u5e76\u4e0d\u662f\u4e00\u4e2a\u597d\u4e3b\u610f\u3002\u5982\u679c\u4f60\u8fd9\u6837\u505a\uff0c\u4f60\u7684\u56de\u5e94\u53ef\u80fd\u4f1a\u504f\u5411\u5e74\u8f7b\u4eba\u3002\u7126\u70b9\u5c0f\u7ec4\u548c\u9762\u5bf9\u9762\u8bbf\u8c08\u6709\u52a9\u4e8e\u9488\u5bf9\u66f4\u5e7f\u6cdb\u7684\u5e74\u9f84\u7fa4\u4f53\u3002\u5b83\u4eec\u66f4\u51c6\u786e\u5730\u53cd\u6620\u4e86\u4f60\u7684\u5e02\u573a\u53ca\u5176\u89c2\u70b9\u3002<\/p>\n\n\n\n<p class=\"p6\">\u5728 SIS International Research\uff0c\u6211\u4eec\u53ef\u4ee5\u5e2e\u52a9\u60a8\u4f18\u5316\u6570\u636e\u6536\u96c6\u3002\u6211\u4eec\u662f\u6709\u6548\u3001\u77e5\u60c5\u7684\u5e02\u573a\u7814\u7a76\u7684\u8d77\u70b9\u3002\u8054\u7cfb\u6211\u4eec\uff0c\u8be6\u7ec6\u4e86\u89e3\u6211\u4eec\u5982\u4f55\u5e2e\u52a9\u60a8\u505a\u540c\u6837\u7684\u4e8b\u60c5\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>\u6570\u636e\u6536\u96c6\u53ef\u4ee5\u79ef\u7d2f\u5927\u91cf\u6b63\u786e\u7684\u4e8b\u5b9e\u548c\u6570\u636e\u3002SIS \u53ef\u4ee5\u5229\u7528\u6570\u636e\u6536\u96c6\u5e02\u573a\u7814\u7a76\u5e2e\u52a9\u4f18\u5316\u60a8\u7684\u516c\u53f8\u3002<\/p>","protected":false},"author":1,"featured_media":64378,"parent":14514,"menu_order":166,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-41440","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/41440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/comments?post=41440"}],"version-history":[{"count":8,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/41440\/revisions"}],"predecessor-version":[{"id":77653,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/41440\/revisions\/77653"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media\/64378"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media?parent=41440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}