{"id":41317,"date":"2023-01-24T06:05:00","date_gmt":"2023-01-24T06:05:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=41317"},"modified":"2026-01-26T19:01:47","modified_gmt":"2026-01-27T00:01:47","slug":"%e6%9c%ba%e5%9c%ba%e8%b0%83%e6%9f%a5%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/%e4%b8%93%e4%b8%9a%e7%9f%a5%e8%af%86\/%e6%9c%ba%e5%9c%ba%e8%b0%83%e6%9f%a5%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/","title":{"rendered":"\u673a\u573a\u8c03\u67e5\u5e02\u573a\u7814\u7a76"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u673a\u573a\u8c03\u67e5\u5e02\u573a\u7814\u7a76<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-70ff05b8\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-70ff05b8\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Airport-intercept-2.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"Airport intercept (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Airport-intercept-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Airport-intercept-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Airport-intercept-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Airport-intercept-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Airport-intercept-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns has-global-color-9-color has-text-color has-background has-link-color wp-elements-2f6e43c6dc4f7864fcd323bc1a488b8c is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#f7f9fa6e\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:71.28%\">\n<div class=\"wp-block-rank-math-toc-block aligncenter has-global-color-9-color has-text-color has-link-color wp-elements-bfd9db19fe0d546527856b2b9a405e1b\" style=\"font-size:16px\" id=\"rank-math-toc\"><h2><br><strong>\u7535\u89c6<\/strong>able of Contents<\/h2><nav><ul><li class=\"\"><a href=\"#what-is-airport-survey-market-research\">\u4ec0\u4e48\u662f\u673a\u573a\u8c03\u67e5\u5e02\u573a\u7814\u7a76\uff1f<\/a><\/li><li class=\"\"><a href=\"#who-are-the-survey-participants\">\u8c03\u67e5\u53c2\u4e0e\u8005\u662f\u8c01\uff1f<\/a><\/li><li class=\"\"><a href=\"#how-to-conduct-successful-airport-survey-market-research\">\u5982\u4f55\u6210\u529f\u5f00\u5c55\u673a\u573a\u8c03\u67e5\u5e02\u573a\u7814\u7a76<\/a><\/li><li class=\"\"><a href=\"#what-data-can-you-get-in-airport-survey-market-research\">\u673a\u573a\u8c03\u67e5\u5e02\u573a\u7814\u7a76\u4e2d\u60a8\u53ef\u4ee5\u83b7\u5f97\u54ea\u4e9b\u6570\u636e\uff1f<\/a><\/li><li class=\"\"><a href=\"#benefits-of-airport-survey-market-research\">\u673a\u573a\u8c03\u67e5\u5e02\u573a\u7814\u7a76\u7684\u597d\u5904<\/a><\/li><li class=\"\"><a href=\"#businesses-that-need-airport-survey-market-research\">\u9700\u8981\u673a\u573a\u8c03\u67e5\u5e02\u573a\u7814\u7a76\u7684\u4f01\u4e1a<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-airport-survey-market-research\">\u4ec0\u4e48\u662f\u673a\u573a\u8c03\u67e5\u5e02\u573a\u7814\u7a76\uff1f<\/h2>\n\n\n\n<p>\u673a\u573a\u8c03\u67e5\u5e02\u573a\u7814\u7a76\u662f\u4e00\u79cd\u51c6\u786e\u6536\u96c6\u673a\u573a\u7528\u6237\u5404\u79cd\u4e60\u60ef\u548c\u504f\u597d\u6570\u636e\u7684\u65b9\u6cd5\u3002\u6bcf\u5929\u6709\u6210\u5343\u4e0a\u4e07\u7684\u4eba\u7ecf\u8fc7\u673a\u573a\uff0c\u65e0\u8bba\u662f\u5546\u52a1\u65c5\u884c\u8fd8\u662f\u4f11\u95f2\u65c5\u884c\u3002\u4eba\u4eec\u53ef\u4ee5\u901a\u8fc7\u591a\u79cd\u65b9\u5f0f\u4ece\u822a\u7a7a\u4e58\u5ba2\u90a3\u91cc\u83b7\u5f97\u5404\u79cd\u7edf\u8ba1\u6570\u636e\uff0c\u4f46\u901a\u8fc7\u8bbf\u8c08\u6216\u8c03\u67e5\u83b7\u5f97\u7b2c\u4e00\u624b\u8d44\u6599\u5c06\u4ea7\u751f\u66f4\u8be6\u7ec6\u7684\u65b9\u6cd5\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"who-are-the-survey-participants\">\u8c03\u67e5\u53c2\u4e0e\u8005\u662f\u8c01\uff1f<\/h2>\n\n\n\n<p>Airport <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e8%b0%83%e6%9f%a5%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\"   title=\"\u8c03\u67e5\u5e02\u573a\u7814\u7a76\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"725\">\u8c03\u67e5\u5e02\u573a\u7814\u7a76<\/a> aims to provide airline companies, airports, or other businesses with useful data and strategies in the airport industry. The participants for the airport <a href=\"https:\/\/www.sisinternational.com\/zh\/%e4%bc%9a%e5%91%98%e8%b0%83%e6%9f%a5%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\" title=\"\u4f1a\u5458\u8c03\u67e5\u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"3594\">\u8c03\u67e5\u5e02\u573a\u7814\u7a76<\/a> are those who have used, are currently using, or planning to travel by air.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-conduct-successful-airport-survey-market-research\">\u5982\u4f55\u6210\u529f\u5f00\u5c55\u673a\u573a\u8c03\u67e5\u5e02\u573a\u7814\u7a76<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-4024d408\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-4024d408\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Airport-intercept-1.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"Airport intercept (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Airport-intercept-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Airport-intercept-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Airport-intercept-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Airport-intercept-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Airport-intercept-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Airport <a href=\"https:\/\/www.sisinternational.com\/zh\/%e4%b8%93%e4%b8%9a%e7%9f%a5%e8%af%86\/%e8%a1%8c%e4%b8%9a\/%e9%85%92%e5%ba%97%e8%b0%83%e6%9f%a5%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\" title=\"\u9152\u5e97\u8c03\u67e5\u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"7211\">\u8c03\u67e5\u5e02\u573a\u7814\u7a76<\/a> should be done efficiently by well-experienced companies or individuals in order to acquire credible data and strategies in the airport industry. Here are some ideal methods to successfully conduct these types of surveys:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5c06\u95ee\u5377\u9650\u5236\u4e3a\u51e0\u4e2a\u4e0d\u4f1a\u82b1\u8d39\u592a\u591a\u65f6\u95f4\u56de\u7b54\u7684\u95ee\u9898\u3002\u5728\u8054\u7cfb\u8c03\u67e5\u53c2\u4e0e\u8005\u65f6\uff0c\u4e00\u5b9a\u8981\u8bf4\u660e\u8c03\u67e5\u9700\u8981\u591a\u957f\u65f6\u95f4\u3002<\/li>\n\n\n\n<li>\u901a\u8fc7\u8fdb\u884c\u4e00\u4e9b\u8c03\u67e5\u6765\u8fdb\u884c\u8bd5\u9a7e\uff0c\u4ee5\u8bc4\u4f30\u95ee\u9898\u7684\u6d41\u7a0b\u5e76\u4f18\u5316\u65f6\u95f4\u3002<\/li>\n\n\n\n<li>\u786e\u4fdd\u4f60\u627e\u5230\u5408\u9002\u7684\u4eba\u6765\u8fdb\u884c\u8c03\u67e5\u3002\u8c03\u67e5\u5458\u5e94\u8be5\u6027\u683c\u5916\u5411\u3001\u6001\u5ea6\u53cb\u597d\u3001\u5e72\u52b2\u5341\u8db3\u3002<\/li>\n\n\n\n<li>\u5728\u822a\u7a7a\u4e58\u5ba2\u7b49\u5019\u7684\u5730\u65b9\u8fdb\u884c\u91c7\u8bbf\u3002\u6700\u597d\u4e0e\u673a\u573a\u5b89\u4fdd\u56e2\u961f\u5408\u4f5c\uff0c\u8fdb\u5165\u7279\u5b9a\u533a\u57df\u3002<\/li>\n\n\n\n<li>\u60f3\u51fa\u6fc0\u52b1\u63aa\u65bd\u6765\u6fc0\u52b1\u8c03\u67e5\u53c2\u4e0e\u8005\u3002\u5982\u679c\u53ef\u80fd\u7684\u8bdd\uff0c\u9009\u62e9\u53ef\u4ee5\u7acb\u5373\u8d60\u9001\u7684\u793c\u7269\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-data-can-you-get-in-airport-survey-market-research\">\u673a\u573a\u8c03\u67e5\u5e02\u573a\u7814\u7a76\u4e2d\u60a8\u53ef\u4ee5\u83b7\u5f97\u54ea\u4e9b\u6570\u636e\uff1f<\/h2>\n\n\n\n<p>Market Research provides insights into air travelers. Gathering data can be done face-to-face or online. However, <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e6%97%85%e8%a1%8c-%e6%97%85%e6%b8%b8-%e9%85%92%e5%ba%97-%e5%92%a8%e8%af%a2\/%e6%9c%ba%e5%9c%ba%e6%8b%a6%e6%88%aa%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\"   title=\"\u673a\u573a\u62e6\u622a\u5e02\u573a\u7814\u7a76\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"398\">\u673a\u573a\u62e6\u622a\u5e02\u573a\u7814\u7a76<\/a>, which is done by interviewing flight passengers in the airport vicinity, is more favorable because of its direct approach.<\/p>\n\n\n\n<p>\u4e58\u5ba2\u5c06\u88ab\u968f\u673a\u9009\u4e2d\u6216\u6ee1\u8db3\u7279\u5b9a\u6807\u51c6\uff0c\u5e76\u88ab\u95ee\u53ca\u4e00\u7cfb\u5217\u95ee\u9898\u3002\u8fd9\u4e9b\u95ee\u9898\u53ef\u4ee5\u9488\u5bf9\u7279\u5b9a\u6570\u636e\uff0c\u5305\u62ec\u4f46\u4e0d\u9650\u4e8e\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4e00\u540d\u4e58\u5ba2\u4e00\u5e74\u5185\u4e58\u5750\u591a\u5c11\u6b21\u98de\u673a\uff1f<\/li>\n\n\n\n<li>\u4e86\u89e3\u4ed6\u4eec\u65c5\u884c\u7684\u539f\u56e0\u8be6\u60c5\u3002<\/li>\n\n\n\n<li>\u4e3a\u4ec0\u4e48\u4e58\u5ba2\u9009\u62e9\u4e58\u5750\u98de\u673a\u800c\u4e0d\u662f\u4f7f\u7528\u5176\u4ed6\u4ea4\u901a\u65b9\u5f0f\u3002<\/li>\n\n\n\n<li>\u4ed6\u4eec\u9009\u62e9\u67d0\u5bb6\u822a\u7a7a\u516c\u53f8\u800c\u975e\u5176\u4ed6\u822a\u7a7a\u516c\u53f8\u7684\u539f\u56e0\u3002<\/li>\n\n\n\n<li>\u4e58\u5ba2\u5728\u98de\u884c\u524d\u3001\u98de\u884c\u4e2d\u548c\u98de\u884c\u540e\u7684\u4f53\u9a8c\u7c7b\u578b\u3002<\/li>\n\n\n\n<li>\u4e86\u89e3\u670d\u52a1\u4e2d\u54ea\u4e9b\u5730\u65b9\u53ef\u4ee5\u6539\u8fdb\u4ee5\u53ca\u539f\u56e0<\/li>\n\n\n\n<li>\u4ed6\u4eec\u53ef\u4ee5\u5bf9\u6240\u4f7f\u7528\u7684\u670d\u52a1\u63d0\u51fa\u4ec0\u4e48\u5efa\u8bae\u3002<\/li>\n\n\n\n<li>Are they getting their money\u2019s <a href=\"https:\/\/www.sisinternational.com\/zh\/financial-services-consulting\/high-net-worth-financial-services\/\" title=\"High Net Worth Financial Services\"  data-wpil-monitor-id=\"1013\">worth is using a specific service<\/a> or airline?<\/li>\n\n\n\n<li>\u4ed6\u4eec\u662f\u5426\u77e5\u9053\u673a\u573a\u6216\u822a\u7a7a\u516c\u53f8\u76ee\u524d\u6b63\u5728\u63d0\u4f9b\u54ea\u4e9b\u4f18\u60e0\uff1f<\/li>\n\n\n\n<li>\u5404\u79cd\u6570\u636e\u53ef\u4ee5\u5e2e\u52a9\u822a\u7a7a\u516c\u53f8\u6216\u673a\u573a\u516c\u53f8\u4e3a\u5176\u8bbf\u95ee\u5e02\u573a\u5236\u5b9a\u6982\u51b5<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"benefits-of-airport-survey-market-research\">\u673a\u573a\u8c03\u67e5\u5e02\u573a\u7814\u7a76\u7684\u597d\u5904<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-b00fc42e\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-b00fc42e\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Airport-intercept-3.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"Airport intercept (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Airport-intercept-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Airport-intercept-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Airport-intercept-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Airport-intercept-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Airport-intercept-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u901a\u8fc7\u673a\u573a\u62e6\u622a\u5e02\u573a\u7814\u7a76\u6536\u96c6\u822a\u7a7a\u65c5\u5ba2\u4fe1\u606f\u5c06\u6709\u52a9\u4e8e\u4e3a\u673a\u573a\u884c\u4e1a\u63d0\u4f9b\u6570\u636e\u548c\u7b56\u7565\u3002\u6b64\u7c7b\u5e02\u573a\u7814\u7a76\u53ef\u4ee5\u6df1\u5165\u4e86\u89e3\u822a\u7a7a\u4e58\u5ba2\u7684\u4f53\u9a8c\u548c\u504f\u597d\uff0c\u53ef\u4f9b\u65c5\u6e38\u4e1a\u4eba\u58eb\u53c2\u8003\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u673a\u573a\u5e02\u573a\u7814\u7a76\u63d0\u4f9b\u7684\u89c1\u89e3\u53ef\u7528\u4e8e\u4ee5\u4e0b\u9886\u57df\uff1a<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u534f\u52a9\u51b3\u7b56\u8005\u548c\u516c\u53f8\u83b7\u53d6\u673a\u573a\u884c\u4e1a\u7684\u6570\u636e\u548c\u7b56\u7565\u3002<\/li>\n\n\n\n<li>\u6536\u96c6\u5230\u7684\u7edf\u8ba1\u6570\u636e\u53ef\u4ee5\u5e2e\u52a9\u6539\u5584\u670d\u52a1\u5e76\u4fdd\u7559\u6709\u6548\u7684\u670d\u52a1\u3002<\/li>\n\n\n\n<li>\u627e\u51fa\u5bfc\u81f4\u822a\u7a7a\u65c5\u5ba2\u9009\u62e9\u7279\u5b9a\u670d\u52a1\u7684\u56e0\u7d20\u3002<\/li>\n\n\n\n<li>\u901a\u8fc7\u7ade\u4e89\u5206\u6790\u627e\u51fa\u6700\u91cd\u8981\u7684\u5173\u952e\u5dee\u5f02\u56e0\u7d20\u6216\u8fdb\u884c\u57fa\u51c6\u6d4b\u8bd5\u3002<\/li>\n\n\n\n<li>\u786e\u5b9a\u76ee\u524d\u6b63\u5728\u9009\u62e9\u60a8\u7684\u670d\u52a1\u7684\u4e2a\u4eba\uff0c\u4ee5\u7784\u51c6\u7c7b\u4f3c\u7684\u6f5c\u5728\u5ba2\u6237<\/li>\n\n\n\n<li>\u8bc6\u522b\u5bf9\u670d\u52a1\u4e0d\u6ee1\u610f\u7684\u4e2a\u4eba\uff0c\u627e\u51fa\u4ed6\u4eec\u5bf9\u5ba2\u6237\u65c5\u7a0b\u7684\u54ea\u4e2a\u9636\u6bb5\u6700\u4e0d\u6ee1\u610f<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<!DOCTYPE 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transform: translateX(30px) translateY(-20px); }\n            66% { transform: translateX(-20px) translateY(10px); }\n            100% { transform: translateX(0) translateY(0); }\n        }\n\n        @keyframes neuralPulse {\n            0%, 100% { opacity: 0.08; }\n            50% { opacity: 0.2; }\n        }\n\n        @keyframes shineEffect {\n            0% { background-position: 200% 0; }\n            100% { background-position: -200% 0; }\n        }\n\n        @keyframes shine {\n            0% {\n                left: -100%;\n            }\n            20%, 100% {\n                left: 100%;\n            }\n        }\n\n        @keyframes float {\n            0%, 100% { transform: translateY(0px) rotate(0deg); }\n            33% { transform: translateY(-30px) rotate(120deg); }\n            66% { transform: translateY(15px) rotate(240deg); }\n        }\n\n        @media (max-width: 768px) {\n            .banner {\n                height: 320px;\n                padding: 30px 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