{"id":41228,"date":"2023-01-16T04:19:27","date_gmt":"2023-01-16T04:19:27","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=41228"},"modified":"2026-01-27T15:20:06","modified_gmt":"2026-01-27T20:20:06","slug":"%e5%88%a4%e5%88%ab%e5%88%86%e6%9e%90%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e5%88%a4%e5%88%ab%e5%88%86%e6%9e%90%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/","title":{"rendered":"\u5224\u522b\u5206\u6790\u5e02\u573a\u7814\u7a76"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u5224\u522b\u5206\u6790\u5e02\u573a\u7814\u7a76<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-f0ffc33a\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-f0ffc33a\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Strategy-consulting-2.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Strategy-consulting-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Strategy-consulting-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Strategy-consulting-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Strategy-consulting-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Strategy-consulting-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4ec0\u4e48\u662f\u5224\u522b\u5206\u6790\uff1f<\/h2>\n\n\n\n<p>\u5224\u522b\u5206\u6790 (DA) \u662f\u7edf\u8ba1\u5b66\u4e2d\u7528\u4e8e\u5bf9\u53d1\u73b0\u8fdb\u884c\u5206\u7c7b\u7684\u4e00\u79cd\u6280\u672f\u3002\u5b83\u4eec\u6839\u636e\u4e00\u4e2a\u6216\u591a\u4e2a\u5b9a\u91cf\u9884\u6d4b\u53d8\u91cf\u7684\u5f97\u5206\u5c06\u8fd9\u4e9b\u53d1\u73b0\u5f52\u5165\u4e0d\u91cd\u53e0\u7684\u7ec4\u4e2d\u3002\u987e\u540d\u601d\u4e49\uff0c\u8fd9\u662f\u4e00\u79cd\u533a\u5206\u6216\u5206\u7c7b\u7ed3\u679c\u7684\u65b9\u6cd5\u3002\u4e09\u4f4d\u5b66\u8005\u5171\u540c\u521b\u7acb\u4e86 DA\u3002\u4ed6\u4eec\u662f\u5370\u5ea6\u7684\u9a6c\u54c8\u62c9\u8bfa\u6bd4\u65af\u3001\u82f1\u56fd\u7684\u8d39\u820d\u5c14\u548c\u7f8e\u56fd\u7684\u970d\u7279\u6797\u3002<\/p>\n\n\n\n<p>\u533b\u751f\u53ef\u4ee5\u8fdb\u884c DA \u6765\u53d1\u73b0\u4e2d\u98ce\u98ce\u9669\u9ad8\u6216\u4f4e\u7684\u60a3\u8005\u3002\u5206\u6790\u53ef\u80fd\u4f1a\u5c06\u4ed6\u4eec\u5206\u4e3a\u9ad8\u98ce\u9669\u7ec4\u6216\u4f4e\u98ce\u9669\u7ec4\u3002\u5b83\u53ef\u4ee5\u6839\u636e\u4e2a\u4eba\u5c5e\u6027\uff08\u4f8b\u5982\u4f53\u91cd\u6216\u80c6\u56fa\u9187\u6c34\u5e73\uff09\u6765\u5212\u5206\u8fd9\u4e9b\u7ec4\u3002\u6216\u8005\uff0c\u4ed6\u4eec\u53ef\u4ee5\u6839\u636e\u751f\u6d3b\u65b9\u5f0f\u6765\u5212\u5206\u3002\u4f8b\u5982\uff0c\u5b83\u53ef\u4ee5\u6839\u636e\u6bcf\u5929\u5438\u70df\u7684\u6570\u91cf\u6216\u6bcf\u5468\u953b\u70bc\u6b21\u6570\u6765\u5bf9\u4ed6\u4eec\u8fdb\u884c\u5206\u7c7b\u3002<\/p>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u4f7f\u7528 DA \u5b9e\u73b0\u9884\u6d4b\u6027\u6216\u63cf\u8ff0\u6027\u76ee\u6807\u3002\u6240\u6d89\u53ca\u7684\u6b65\u9aa4\u5982\u4e0b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u627e\u5230\u95ee\u9898<\/li>\n\n\n\n<li>\u4f30\u8ba1\u5224\u522b\u51fd\u6570\u7cfb\u6570<\/li>\n\n\n\n<li>\u5f04\u6e05\u695a\u8fd9\u4e9b\u5224\u522b\u51fd\u6570\u7684\u91cd\u8981\u6027<\/li>\n\n\n\n<li>\u89e3\u91ca\u7ed3\u679c<\/li>\n\n\n\n<li>\u8bc4\u4f30\u7ed3\u679c\u7684\u6709\u6548\u6027<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e3a\u4ec0\u4e48\u5224\u522b\u5206\u6790\u5f88\u91cd\u8981\uff1f<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/zh\/%e4%b8%93%e4%b8%9a%e7%9f%a5%e8%af%86\/%e8%a1%8c%e4%b8%9a\/%e5%a4%9a%e5%85%83%e5%88%86%e6%9e%90%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\" title=\"\u591a\u5143\u5206\u6790\u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"5029\">Researchers use the Discriminant Analysis<\/a> process to help them understand the connection between a \u201cdependent variable\u201d and one or more \u201cindependent variables.\u201d A dependent variable is one that a researcher tries to explain or predict from the values of the independent variables. Sometimes the dependent variable is divided into several categories (categorical variable).<\/p>\n\n\n\n<p>DA \u91c7\u7528\u8fde\u7eed\u72ec\u7acb\u53d8\u91cf\u5e76\u5efa\u7acb\u5173\u7cfb\u6216\u9884\u6d4b\u65b9\u7a0b\u3002\u7814\u7a76\u4eba\u5458\u4f7f\u7528\u8fd9\u4e9b\u65b9\u7a0b\u5c06\u56e0\u53d8\u91cf\u5206\u7ec4\u3002<\/p>\n\n\n\n<p>\u5f53\u56e0\u53d8\u91cf\u6709\u4e24\u4e2a\u7c7b\u522b\u65f6\uff0c\u91c7\u7528\u4e8c\u7ec4\u5224\u522b\u5206\u6790\u3002\u5982\u679c\u56e0\u53d8\u91cf\u6709\u4e09\u4e2a\u6216\u4e09\u4e2a\u4ee5\u4e0a\u7684\u7c7b\u522b\uff0c\u5219\u91c7\u7528\u591a\u91cd\u5224\u522b\u5206\u6790\u3002\u6b64\u5916\u8fd8\u6709\u7ebf\u6027\u5224\u522b\u5206\u6790\uff08LDA\uff09\u548c\u4e8c\u6b21\u5224\u522b\u5206\u6790\uff08QDA\uff09\u3002<\/p>\n\n\n\n<p>\u8fd9\u662f\u5224\u522b\u5206\u6790\u7c7b\u578b\u4e4b\u95f4\u7684\u4e3b\u8981\u533a\u522b\u3002\u5bf9\u4e8e\u4e24\u7ec4\uff0c\u53ea\u80fd\u5f97\u51fa\u4e00\u4e2a\u5224\u522b\u51fd\u6570\u3002\u8fd9\u79cd\u7c7b\u578b\u7684 DA \u79f0\u4e3a\u5224\u522b\u51fd\u6570\u5206\u6790\u3002\u5728\u591a\u4e2a\u5224\u522b\u5206\u6790\u7684\u60c5\u51b5\u4e0b\uff0c\u60a8\u53ef\u4ee5\u8ba1\u7b97\u591a\u4e2a\u5224\u522b\u51fd\u6570\u3002<\/p>\n\n\n\n<p>DA\u65e8\u5728\u56de\u7b54\u4ee5\u4e0b\u95ee\u9898\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9884\u671f\u5206\u7ec4\u548c\u89c2\u5bdf\u5230\u7684\u5206\u7ec4\u6709\u4f55\u4e0d\u540c\uff1f<\/li>\n\n\n\n<li>\u4e24\u8005\u4e4b\u95f4\u7684\u5dee\u8ddd\u5728\u7edf\u8ba1\u4e0a\u6709\u591a\u663e\u8457\uff1f<\/li>\n<\/ul>\n\n\n\n<p>It is a robust <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e8%81%9a%e7%b1%bb%e5%88%86%e6%9e%90%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\" title=\"\u805a\u7c7b\u5206\u6790\u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"6470\">research and analysis<\/a> tool, especially when researchers try to understand how groups (age cohorts, customers) or items (items, brands) differ.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4f01\u4e1a\u4e3a\u4f55\u9700\u8981\u5224\u522b\u5206\u6790<\/h2>\n\n\n\n<p>\u5224\u522b\u5206\u6790\u6709\u5f88\u591a\u597d\u5904\uff0c\u5c24\u5176\u662f\u5728\u5f53\u4eca\u6570\u636e\u65f6\u4ee3\u3002\u8fd9\u79cd\u65b9\u6cd5\u5df2\u88ab\u8bc1\u660e\u5177\u6709\u4f18\u52bf\u3002\u7531\u4e8e\u5b83\uff0c\u8bb8\u591a\u516c\u53f8\u73b0\u5728\u53ef\u4ee5\u63a8\u52a8\u589e\u957f\u3001\u5229\u6da6\u548c\u7ade\u4e89\u529b\u3002<\/p>\n\n\n\n<p>\u5f88\u591a\u4f8b\u5b50\u90fd\u53ef\u4ee5\u89e3\u91ca DA \u4f55\u65f6\u9002\u7528\u3002\u4f8b\u5982\uff0c\u4f60\u53ef\u4ee5\u7528\u5b83\u6765\u8ba1\u7b97\u8f6f\u996e\u6599\u7684\u8f7b\u5ea6\u3001\u4e2d\u5ea6\u6216\u91cd\u5ea6\u4f7f\u7528\u8005\u5728\u51b7\u51bb\u98df\u54c1\u6d88\u8d39\u65b9\u9762\u6709\u4f55\u4e0d\u540c\u3002<\/p>\n\n\n\n<p>\u5b83\u662f\u4e00\u79cd\u6d41\u884c\u7684\u5de5\u5177\uff0c\u56e0\u4e3a\u5b83\u5728\u4e0d\u540c\u884c\u4e1a\u4e2d\u5e7f\u6cdb\u4f7f\u7528\u3002\u4f01\u4e1a\u53ef\u4ee5\u4f7f\u7528\u5b83\u6765\u5206\u6790\u7279\u5b9a\u95ee\u9898\u3002\u4ed6\u4eec\u5fc5\u987b\u786e\u5b9a\u54ea\u4e2a\u72ec\u7acb\u53d8\u91cf\u5bf9\u56e0\u53d8\u91cf\u5177\u6709\u6700\u663e\u8457\u7684\u7ed3\u679c\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5173\u4e8e\u5224\u522b\u5206\u6790<\/h2>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u5c06\u5224\u522b\u5206\u6790\u4e0e\u56de\u5f52\u5206\u6790\u8fdb\u884c\u6bd4\u8f83\uff0c\u4ee5\u4e86\u89e3\u5b83\u5982\u4f55\u7cbe\u786e\u5b9a\u4f4d\u5bf9\u8c61\u9075\u5b88\u67d0\u4e9b\u7fa4\u4f53\u6761\u4ef6\u7684\u7a0b\u5ea6\u3002<\/p>\n\n\n\n<p>\u4f60\u4e5f\u53ef\u4ee5\u5c06\u5b83\u4e0e\u805a\u7c7b\u5206\u6790\u8fdb\u884c\u6bd4\u8f83\uff0c\u540e\u8005\u662f\u65e0\u76d1\u7763\u5b66\u4e60\u3002\u76f8\u6bd4\u4e4b\u4e0b\uff0cDA \u662f\u76d1\u7763\u5b66\u4e60\u3002\u7814\u7a76\u4eba\u5458\u5728\u5f00\u59cb\u4e4b\u524d\u5148\u786e\u5b9a\u5bf9\u8c61\u7c7b\u522b\u3002<\/p>\n\n\n\n<p>DA \u6709\u5f88\u591a\u7528\u9014\u3002\u4f8b\u5982\uff0c\u60a8\u53ef\u4ee5\u5229\u7528\u5b83\u6765\u786e\u5b9a\u54ea\u4e9b\u9884\u6d4b\u53d8\u91cf\u4e0e\u56e0\u53d8\u91cf\u76f8\u5173\u3002\u60a8\u8fd8\u53ef\u4ee5\u4f7f\u7528 DA \u6765\u9884\u6d4b\u540e\u8005\u7684\u503c\u5e76\u5f00\u53d1\u611f\u77e5\u56fe\u3002<\/p>\n\n\n\n<p>SIS International Research assists businesses all over the globe in their strategic planning. We offer market research services, and we use Discriminant Analysis across industries. We can help with your Qualitative and Quantitative Market Research. SIS also provides UX and Strategy <a href=\"https:\/\/www.sisinternational.com\/zh\/%e5%a6%82%e4%bd%95%e8%bf%9b%e8%a1%8c%e7%ab%9e%e4%ba%89%e5%88%86%e6%9e%90\/\" title=\"\u8425\u9500\u4e2d\u7684\u7ade\u4e89\u5206\u6790\"  data-wpil-monitor-id=\"7267\">Market Research and Competitive<\/a> Analyses.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\u5224\u522b\u5206\u6790\u5e02\u573a\u7814\u7a76 (DA) \u662f\u7edf\u8ba1\u5b66\u4e2d\u7528\u4e8e\u5bf9\u7814\u7a76\u7ed3\u679c\u8fdb\u884c\u5206\u7c7b\u7684\u4e00\u79cd\u6280\u672f\uff0c\u662f\u4e00\u79cd\u5224\u522b\u6216\u5206\u7c7b\u7ed3\u679c\u7684\u65b9\u6cd5\u3002<\/p>","protected":false},"author":1,"featured_media":71984,"parent":14660,"menu_order":36,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-41228","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/41228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/comments?post=41228"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/41228\/revisions"}],"predecessor-version":[{"id":80917,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/41228\/revisions\/80917"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/14660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media\/71984"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media?parent=41228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}