{"id":41223,"date":"2023-01-16T04:07:39","date_gmt":"2023-01-16T04:07:39","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=41223"},"modified":"2026-01-27T15:20:07","modified_gmt":"2026-01-27T20:20:07","slug":"%e8%81%9a%e7%b1%bb%e5%88%86%e6%9e%90%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e8%81%9a%e7%b1%bb%e5%88%86%e6%9e%90%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/","title":{"rendered":"\u805a\u7c7b\u5206\u6790\u5e02\u573a\u7814\u7a76"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u4ec0\u4e48\u662f\u805a\u7c7b\u5206\u6790\uff1f<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-9bf2cb72\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-9bf2cb72\" 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class=\"wp-block-heading\">\u5173\u952e\u6210\u529f\u56e0\u7d20<\/h2>\n\n\n\n<p>\u5408\u9002\u7684\u65b9\u6cd5\u5c06\u4ea7\u751f\u9ad8\u8d28\u91cf\u7684\u805a\u7c7b\u3002\u56e0\u6b64\uff0c\u5bf9\u4e8e\u5355\u4e2a\u7ec4\uff0c\u60a8\u7684\u53d1\u73b0\u5e94\u8be5\u76f8\u4f3c\u3002\u5f53\u6709\u591a\u4e2a\u805a\u7c7b\u65f6\uff0c\u60c5\u51b5\u5e94\u8be5\u76f8\u53cd\u3002\u96c6\u5408\u7684\u8d28\u91cf\u53d6\u51b3\u4e8e\u65b9\u6cd5\u53ca\u5176\u6267\u884c\u65b9\u5f0f\u3002\u60a8\u7684\u65b9\u6cd5\u8fd8\u5e94\u8be5\u53d1\u73b0\u6570\u636e\u4e2d\u53ef\u80fd\u5b58\u5728\u7684\u90e8\u5206\u6216\u5168\u90e8\u9690\u85cf\u6a21\u5f0f\u3002\u805a\u7c7b\u7684\u6700\u5e38\u89c1\u5ea6\u91cf\u662f\u6b27\u51e0\u91cc\u5f97\u8ddd\u79bb\u3002\u5b83\u663e\u793a\u4e00\u4e2a\u7ec4\u7684\u4e2d\u5fc3\u4e0e\u53e6\u4e00\u4e2a\u96c6\u5408\u7684\u4e2d\u5fc3\u4e4b\u95f4\u7684\u8ddd\u79bb\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5173\u4e8e\u805a\u7c7b\u5206\u6790\u5e02\u573a\u7814\u7a76<\/h2>\n\n\n\n<p>\u5b9a\u6027\u5e02\u573a\u7814\u7a76\u589e\u52a0\u4e86\u6df1\u5ea6\u3002\u4f46\u5373\u4f7f\u6837\u672c\u91cf\u5f88\u5c0f\uff0c\u5b83\u4e5f\u80fd\u4ea7\u751f\u5927\u91cf\u590d\u6742\u6570\u636e\u3002\u60a8\u53ef\u4ee5\u5c06\u805a\u7c7b\u5206\u6790\u5e94\u7528\u4e8e\u7f16\u7801\u7684\u5b9a\u6027\u6570\u636e\u4ee5\u6f84\u6e05\u53d1\u73b0\u3002\u5b83\u5c06\u5e2e\u52a9\u60a8\u63ed\u793a\u53c2\u4e0e\u8005\u884c\u4e3a\u52a8\u673a\u7b49\u5185\u5bb9\u3002\u5b83\u8fd8\u4f1a\u5411\u60a8\u5c55\u793a\u8868\u9762\u4e0a\u6beb\u65e0\u610f\u4e49\u7684\u53d1\u73b0\u80cc\u540e\u7684\u539f\u56e0\u3002\u4f7f\u7528\u4e0d\u540c\u6837\u672c\u8fdb\u884c\u7684\u7814\u7a76\u901a\u5e38\u4f1a\u4ea7\u751f\u5927\u91cf\u5b9a\u6027\u6570\u636e\u3002\u4f46\u5bf9\u4e8e\u9ad8\u7ea7\u5b9a\u91cf\u5e02\u573a\u7814\u7a76\uff0c\u4ed6\u4eec\u53ef\u80fd\u9700\u8981\u66f4\u591a\u6837\u672c\u91cf\u3002<\/p>\n\n\n\n<p>UX Market Research is also crucial. You can gain insights with User Interviews, <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/k-means-cluster-analysis-in-market-research\/\" title=\"K-Means Cluster Analysis in Market Research\"  data-wpil-monitor-id=\"1604\">\u5e02\u573a\u8fdb\u5165\u7814\u7a76<\/a>, Analytics, and Surveys. Combining these tactics should provide a solid overview of your user base.<\/p>\n\n\n\n<p>Cluster Analysis is also great for <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/mastering-conjoint-analysis-research-strategies-for-market-success\/\" title=\"Conjoint Analysis Research\"  data-wpil-monitor-id=\"1024\">\u5e02\u573a\u673a\u4f1a\u7814\u7a76<\/a>. You can find <a href=\"https:\/\/www.sisinternational.com\/zh\/%e5%a6%82%e4%bd%95%e8%bf%9b%e8%a1%8c%e7%ab%9e%e4%ba%89%e5%88%86%e6%9e%90\/\" title=\"\u8425\u9500\u4e2d\u7684\u7ade\u4e89\u5206\u6790\"  data-wpil-monitor-id=\"7273\">competitive sets in your market<\/a> by clustering products and brands. Brands within a cluster compete more with one another than brands in another group. As a company, you can examine your current offerings and compare them to those of rival firms. That way, they can see what\u2019s possible with new product opportunities.<\/p>\n\n\n\n<p>\u805a\u7c7b\u5206\u6790\u5177\u6709\u5b9e\u7528\u6027\u3002\u8bb8\u591a\u5e02\u573a\u7814\u7a76\u4eba\u5458\u4f7f\u7528\u5b83\u6765\u8fdb\u884c\u5e02\u573a\u5b9a\u4f4d\u548c\u7ec6\u5206\u3002\u4ed6\u4eec\u8fd8\u7528\u5b83\u6765\u5bfb\u627e\u65b0\u4ea7\u54c1\u7684\u6d4b\u8bd5\u5e02\u573a\u3002\u6709\u5404\u79cd\u8f6f\u4ef6\u7a0b\u5e8f\u53ef\u4ee5\u534f\u52a9\u5206\u6790\u90e8\u5206\u3002\u4f46\u6700\u597d\u4e0e\u80fd\u591f\u8bbe\u8ba1\u7814\u7a76\u4ee5\u6536\u96c6\u76f8\u5173\u6570\u636e\u7684\u719f\u7ec3\u5e02\u573a\u7814\u7a76\u4eba\u5458\u5408\u4f5c\u3002\u8fd9\u6837\uff0c\u60a8\u5c31\u53ef\u4ee5\u786e\u4fdd\u60a8\u7684\u6570\u636e\u6765\u81ea\u8db3\u591f\u4e14\u5177\u6709\u4ee3\u8868\u6027\u7684\u6837\u672c\u91cf\u3002<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\u805a\u7c7b\u5206\u6790\u5e02\u573a\u7814\u7a76\u7684\u529f\u80fd\u662f\u7528\u4e8e\u5e02\u573a\u5b9a\u4f4d\u548c\u7ec6\u5206\u4ee5\u53ca\u5bfb\u627e\u65b0\u4ea7\u54c1\u7684\u6d4b\u8bd5\u5e02\u573a\u3002 <\/p>","protected":false},"author":1,"featured_media":71795,"parent":14660,"menu_order":35,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-41223","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/41223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/comments?post=41223"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/41223\/revisions"}],"predecessor-version":[{"id":80920,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/41223\/revisions\/80920"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/14660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media\/71795"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media?parent=41223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}