{"id":41022,"date":"2022-11-12T04:24:26","date_gmt":"2022-11-12T04:24:26","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=41022"},"modified":"2026-01-26T17:57:50","modified_gmt":"2026-01-26T22:57:50","slug":"%e5%8c%85%e8%a3%85%e8%ae%be%e8%ae%a1%e5%b8%82%e5%9c%ba%e8%b0%83%e6%9f%a5","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/%e4%b8%93%e4%b8%9a%e7%9f%a5%e8%af%86\/%e5%8c%85%e8%a3%85%e8%ae%be%e8%ae%a1%e5%b8%82%e5%9c%ba%e8%b0%83%e6%9f%a5\/","title":{"rendered":"\u5305\u88c5\u8bbe\u8ba1\u5e02\u573a\u8c03\u67e5"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u5305\u88c5\u8bbe\u8ba1\u5e02\u573a\u8c03\u67e5<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-ab8835fd\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-ab8835fd\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Package-7.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"Package (7)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Package-7.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Package-7-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Package-7-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Package-7-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Package-7-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u5305\u88c5\u4e3a\u4f55\u91cd\u8981\uff1f<\/h2>\n\n\n\n<p>\u5305\u88c5\u662f\u4e00\u79cd\u91cd\u8981\u7684\u8425\u9500\u7b56\u7565\u3002\u4f01\u4e1a\u4f7f\u7528\u5305\u88c5\u6765\u7f8e\u5316\u5546\u54c1\u4ee5\u5438\u5f15\u6d88\u8d39\u8005\u3002\u5236\u4f5c\u5438\u5f15\u4eba\u4e14\u6709\u8bf4\u670d\u529b\u7684\u5305\u88c5\u4f1a\u5438\u5f15\u521d\u6b21\u8d2d\u4e70\u8005\u3002\u8bb8\u591a\u6d88\u8d39\u8005\u5728\u8d2d\u4e70\u4ea7\u54c1\u4e4b\u524d\u4f1a\u6839\u636e\u5305\u88c5\u6765\u5224\u65ad\u4ea7\u54c1\u3002\u8fd9\u662f\u4ea7\u54c1\u7684\u8eab\u4efd\u3002\u5373\u4f7f\u662f\u8d2d\u7269\u888b\u4e5f\u4f1a\u5411\u5ba2\u6237\u4f20\u8fbe\u4fe1\u606f\u5e76\u5f71\u54cd\u54c1\u724c\u8ba4\u77e5\u3002<\/p>\n\n\n\n<p>Many companies conduct extensive research on <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e5%93%81%e7%89%8c%e5%92%8c%e5%ae%a2%e6%88%b7%e7%a0%94%e7%a9%b6%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e5%8c%85%e8%a3%85%e5%b8%82%e5%9c%ba%e8%b0%83%e6%9f%a5\/\" title=\"\u5305\u88c5\u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"6544\">designs<\/a> and color schemes for product packaging. These companies need to know the types of packaging that are most attractive to the intended consumer. Why do they go to such lengths? Because product packaging is often what often entices the consumer to take a look at the product.<\/p>\n\n\n\n<p>\u8425\u9500\u4eba\u5458\u5728\u5305\u88c5\u4ea7\u54c1\u65f6\u5e94\u5145\u5206\u5229\u7528\u6bcf\u4e00\u5bf8\u7a7a\u95f4\u3002\u6210\u672c\u6548\u76ca\u4e5f\u81f3\u5173\u91cd\u8981\u3002\u8425\u9500\u4eba\u5458\u9700\u8981\u8003\u8651\u6750\u6599\u7684\u8d28\u91cf\u3002\u5982\u679c\u4ed6\u4eec\u60f3\u7269\u6709\u6240\u503c\uff0c\u4ed6\u4eec\u8fd8\u9700\u8981\u8003\u8651\u4f7f\u7528\u7684\u8fd0\u8f93\u65b9\u5f0f\u3002\u53e6\u4e00\u4e2a\u8003\u8651\u56e0\u7d20\u662f\u54c1\u724c\u5f3a\u5316\u3002\u516c\u53f8\u5305\u88c5\u4e0a\u4f7f\u7528\u7684\u8bbe\u8ba1\u7279\u5f81\u662f\u5176\u54c1\u724c\u6807\u8bc6\u7684\u4e3b\u8981\u90e8\u5206\u3002\u5b83\u4f7f\u7528\u5305\u88c5\u5c06\u8fd9\u79cd\u6807\u8bc6\u4f20\u8fbe\u7ed9\u76ee\u6807\u53d7\u4f17\u3002\u6613\u7528\u6027\u662f\u53e6\u4e00\u4e2a\u5173\u952e\u56e0\u7d20\u3002\u4fbf\u4e8e\u6d88\u8d39\u8005\u643a\u5e26\u3001\u4f7f\u7528\u6216\u50a8\u5b58\u7684\u5305\u88c5\u6bd4\u96be\u4ee5\u7ba1\u7406\u7684\u5305\u88c5\u6548\u679c\u66f4\u597d\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5305\u88c5\u8d8b\u52bf\u7684\u5174\u8d77<\/h2>\n\n\n\n<p>\u516c\u53f8\u53ef\u4ee5\u5229\u7528 3D \u6253\u5370\u7b49\u8d8b\u52bf\u6765\u521b\u5efa\u6309\u9700\u5305\u88c5\u3002\u8fd9\u4e00\u8d8b\u52bf\u4f7f\u54c1\u724c\u80fd\u591f\u4e3a\u5ba2\u6237\u63d0\u4f9b\u4e2a\u6027\u5316\u5305\u88c5\u3002\u5b83\u8fd8\u5141\u8bb8\u4f01\u4e1a\u9488\u5bf9\u7279\u6b8a\u4e8b\u4ef6\u63a8\u51fa\u65b0\u5305\u88c5\u3002<\/p>\n\n\n\n<p>\u6e38\u8bf4\u56e2\u4f53\u548c\u5a92\u4f53\u7684\u538b\u529b\u4e5f\u8feb\u4f7f\u8bb8\u591a\u54c1\u724c\u653e\u5f03\u4f7f\u7528\u5851\u6599\u3002\u6d88\u8d39\u8005\u4e5f\u6566\u4fc3\u54c1\u724c\u4f7f\u7528 100% \u53ef\u6301\u7eed\u5305\u88c5\u3002\u8425\u9500\u4eba\u5458\u9762\u4e34\u7684\u6311\u6218\u9996\u5148\u662f\u786e\u5b9a\u54ea\u79cd\u65b0\u6750\u6599\u6700\u9002\u5408\u4f7f\u7528\u3002\u9274\u4e8e\u8206\u8bba\u6f6e\u6d41\u77ac\u606f\u4e07\u53d8\uff0c\u8fd9\u4e00\u5b9a\u4e49\u53ef\u80fd\u5f88\u96be\u3002\u5c06\u5305\u88c5\u4ece\u7f50\u5934\u6539\u4e3a\u888b\u88c5\u4e5f\u9700\u8981\u65f6\u95f4\u3002\u8fd9\u6837\u7684\u8f6c\u53d8\u9700\u8981\u4e00\u6761\u5168\u65b0\u7684\u751f\u4ea7\u7ebf\u3002<\/p>\n\n\n\n<p>\u5851\u6599\u888b\u4ecd\u7136\u662f\u6700\u5177\u6210\u672c\u6548\u76ca\u7684\u5305\u88c5\u9009\u62e9\u4e4b\u4e00\u3002\u53e6\u4e00\u79cd\u6d41\u884c\u7684\u4f4e\u6210\u672c\u9009\u62e9\u662f\u7eb8\u677f\u7bb1\uff0c\u6613\u4e8e\u5b9a\u5236\u3002\u8bb8\u591a\u516c\u53f8\u4e5f\u9009\u62e9\u7eb8\u888b\u3002\u901a\u8fc7\u8fd9\u79cd\u65b9\u5f0f\uff0c\u4ed6\u4eec\u5c06\u81ea\u5df1\u6253\u9020\u6210\u73af\u4fdd\u4f01\u4e1a\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5b9a\u6027\u7814\u7a76\u5982\u4f55\u5e2e\u52a9\u5305\u88c5\u8bbe\u8ba1\uff1f<\/h2>\n\n\n\n<p>New product concept testing is a qualitative research method. It helps marketers by determining the reactions of individuals to alternative <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e5%88%9b%e6%96%b0\/%e8%ae%be%e8%ae%a1%e6%80%9d%e7%bb%b4\/\" title=\"\u8bbe\u8ba1\u601d\u7ef4\u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"6682\">packaging<\/a> designs. Usability testing is another method that helps. This method compiles user observations on design features. It assists marketers by outlining the features that are easy or difficult to use. Qualitative <a href=\"https:\/\/www.sisinternational.com\/zh\/%e6%b5%81%e7%a8%8b%e5%92%8c%e7%b3%bb%e7%bb%9f%e5%bc%80%e5%8f%91%e5%9c%a8%e7%bb%84%e7%bb%87%e6%88%90%e5%8a%9f%e4%b8%ad%e7%9a%84%e4%bd%9c%e7%94%a8\/\" title=\"\u7ec4\u7ec7\u8bbe\u8ba1\u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"2936\">research can also help marketers<\/a> to use packaging to improve brand perception.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5b9a\u91cf\u7814\u7a76\u6709\u4f55\u5e2e\u52a9\uff1f<\/h2>\n\n\n\n<p>\u201c\u60a8\u559c\u6b22\u8fd9\u4e2a\u4ea7\u54c1\u5417\uff1f\u201d\u8fd9\u4e2a\u95ee\u9898\u7684\u53e3\u5934\u56de\u7b54\u53ef\u80fd\u5e76\u4e0d\u603b\u662f\u771f\u6b63\u7684\u7b54\u6848\u3002\u53d7\u8bbf\u8005\u53ef\u80fd\u4f1a\u56e0\u4e3a\u8ba4\u77e5\u504f\u5dee\u800c\u7ed9\u51fa\u626d\u66f2\u7684\u56de\u7b54\u3002\u89e3\u51b3\u65b9\u6848\u662f\u773c\u52a8\u8ffd\u8e2a\u3002\u8be5\u6307\u6807\u53ef\u5e2e\u52a9\u8425\u9500\u4eba\u5458\u66f4\u597d\u5730\u4e86\u89e3\u6d88\u8d39\u8005\u7684\u4f53\u9a8c\u3002\u8c03\u67e5\u662f\u53e6\u4e00\u79cd\u5b9a\u91cf\u65b9\u6cd5\u3002\u8fd9\u4e9b\u6c11\u610f\u8c03\u67e5\u5bf9\u4e8e\u8861\u91cf\u62df\u8bae\u7684\u5305\u88c5\u8bbe\u8ba1\u6548\u679c\u5982\u4f55\u5f88\u6709\u4ef7\u503c\u3002\u5b83\u4eec\u8fd8\u5e2e\u52a9\u8425\u9500\u4eba\u5458\u786e\u5b9a\u65b0\u6a21\u5f0f\u662f\u5426\u5df2\u51c6\u5907\u597d\u8fdb\u5165\u5e02\u573a\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u7b56\u7565\u7814\u7a76\u6709\u4f55\u5e2e\u52a9\uff1f<\/h2>\n\n\n\n<p>\u6df1\u5165\u7684\u7ade\u4e89\u5206\u6790\u5bf9\u4efb\u4f55\u7ec4\u7ec7\u6765\u8bf4\u90fd\u662f\u5fc5\u4e0d\u53ef\u5c11\u7684\u3002\u53e6\u4e00\u4e2a\u6709\u4ef7\u503c\u7684\u5de5\u5177\u662f\u5e02\u573a\u673a\u4f1a\u8bc4\u4f30\u3002\u8be5\u6307\u6807\u786e\u5b9a\u4e86\u8fdb\u5165\u5e02\u573a\u7684\u8981\u6c42\u548c\u969c\u788d\u3002\u516c\u53f8\u8fd8\u9700\u8981\u7814\u7a76\u5e02\u573a\u89c4\u6a21\u3002\u6b64\u5de5\u5177\u53ef\u5e2e\u52a9\u516c\u53f8\u533a\u5206\u53ef\u5bfb\u5740\u5e02\u573a\u548c\u53ef\u7528\u5e02\u573a\u3002\u53ef\u5bfb\u5740\u5e02\u573a\u662f\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u603b\u6536\u5165\u673a\u4f1a\u3002\u53ef\u7528\u5e02\u573a\u662f\u516c\u53f8\u53ef\u4ee5\u7ade\u4e89\u7684\u53ef\u5bfb\u5740\u5e02\u573a\u7684\u4e00\u90e8\u5206\u3002<\/p>\n\n\n\n<p>\u6218\u7565\u7814\u7a76\u7684\u53e6\u4e00\u4e2a\u91cd\u8981\u8981\u7d20\u662f\u884c\u4e1a\u8ddf\u8e2a\u3002\u5bf9\u6d88\u8d39\u8005\u89c2\u5bdf\u3001\u54cd\u5e94\u548c\u884c\u4e3a\u7684\u6218\u7565\u76d1\u63a7\u53ef\u63d0\u4f9b\u5173\u952e\u7684\u8425\u9500\u60c5\u62a5\u3002\u8fd9\u79cd\u60c5\u62a5\u6709\u52a9\u4e8e\u5f15\u5bfc\u516c\u53f8\u5ea6\u8fc7\u5a92\u4f53\u6df7\u4e71\u3001\u5feb\u901f\u7684\u53d8\u5316\u3002\u5b83\u8fd8\u5f15\u5bfc\u4ed6\u4eec\u5ea6\u8fc7\u6280\u672f\u548c\u5206\u9500\u6e20\u9053\u7684\u6df7\u4e71\u3002\u6218\u7565\u8ddf\u8e2a\u56de\u7b54\u4e86\u8bf8\u5982\u54c1\u724c\u77e5\u540d\u5ea6\u5982\u4f55\u53d1\u5c55\u7b49\u57fa\u672c\u95ee\u9898\u3002\u8fd9\u79cd\u65b9\u6cd5\u4f7f\u516c\u53f8\u80fd\u591f\u66f4\u597d\u5730\u5728\u5e02\u573a\u4e0a\u7ade\u4e89\u3002<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\u5305\u88c5\u662f\u4e00\u79cd\u91cd\u8981\u7684\u8425\u9500\u7b56\u7565\u3002\u4f01\u4e1a\u5229\u7528\u5305\u88c5\u6765\u7f8e\u5316\u5546\u54c1\uff0c\u4ee5\u5438\u5f15\u6d88\u8d39\u8005\u3002\u5236\u4f5c\u6709\u5438\u5f15\u529b\u548c\u8bf4\u670d\u529b\u7684\u5305\u88c5\u53ef\u4ee5\u5438\u5f15\u9996\u6b21\u8d2d\u4e70\u8005\u3002<\/p>","protected":false},"author":1,"featured_media":69143,"parent":14514,"menu_order":150,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-41022","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/41022","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/comments?post=41022"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/41022\/revisions"}],"predecessor-version":[{"id":80262,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/41022\/revisions\/80262"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media\/69143"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media?parent=41022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}