{"id":40928,"date":"2022-09-20T23:28:33","date_gmt":"2022-09-20T23:28:33","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=40928"},"modified":"2026-01-26T16:57:06","modified_gmt":"2026-01-26T21:57:06","slug":"%e8%80%81%e5%8c%96%e5%93%81%e7%89%8c%e7%9a%84%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/%e4%b8%93%e4%b8%9a%e7%9f%a5%e8%af%86\/%e8%80%81%e5%8c%96%e5%93%81%e7%89%8c%e7%9a%84%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/","title":{"rendered":"\u8001\u5316\u54c1\u724c\u7684\u5e02\u573a\u7814\u7a76"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u8001\u5316\u54c1\u724c\u7684\u5e02\u573a\u7814\u7a76<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-1123b83b\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-1123b83b\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Predictive-analytics-22.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"Predictive analytics (22)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Predictive-analytics-22.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Predictive-analytics-22-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Predictive-analytics-22-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Predictive-analytics-22-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Predictive-analytics-22-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p><\/p>\n\n\n\n<p>One can expect car design, computer operating systems, and clothing styles to change. Shouldn&#8217;t it be the same with the look of a brand? When is it time to give a brand an update? The first sign is a subtle change in what a <a href=\"https:\/\/www.sisinternational.com\/zh\/%e6%95%b0%e5%ad%97%e5%b9%bf%e5%91%8a%e5%b8%82%e5%9c%ba\/\" title=\"\u6570\u5b57\u65f6\u4ee3\u7684\u8425\u9500\u548c\u5e7f\u544a\"  data-wpil-monitor-id=\"1812\">brand is \u201cabout.\u201d Market<\/a> research is a critical element in expressing the new brand. Well-executed <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e5%93%81%e7%89%8c%e5%92%8c%e5%ae%a2%e6%88%b7%e7%a0%94%e7%a9%b6%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e5%93%81%e7%89%8c%e5%b7%ae%e5%bc%82%e5%8c%96%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\" title=\"\u54c1\u724c\u5dee\u5f02\u5316\u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"2867\">\u5e02\u573a\u8c03\u67e5<\/a> enables companies to redesign their brand. The end product should define what they do, who they are, and why people can count on them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5728\u5168\u7403\u7ecf\u6d4e\u4e2d\u91cd\u65b0\u5b9a\u4e49\u54c1\u724c<\/h2>\n\n\n\n<p>Strong <a href=\"https:\/\/www.sisinternational.com\/zh\/%e4%b8%93%e4%b8%9a%e7%9f%a5%e8%af%86\/%e8%a1%8c%e4%b8%9a\/%e5%93%81%e7%89%8c%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\" title=\"\u54c1\u724c\u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"7072\">brands outpace the market<\/a> average. They also outstrip the financial markets index. Many businesses now reserve sizable portions of their marketing budgets for digital media. This digital budget is necessary to remain relevant in the marketplace. It also helps them to forge deeper connections with their customers.<\/p>\n\n\n\n<p>\u6b64\u5916\uff0c\u65b0\u4e00\u4ee3\u5168\u7403\u54c1\u724c\u6b63\u5728\u4e0d\u65ad\u53d1\u5c55\u3002\u8001\u54c1\u724c\u5e94\u8be5\u6ce8\u610f\u4ed6\u4eec\u6b63\u5728\u4f7f\u7528\u7684\u7b56\u7565\u3002\u8fd1\u5e74\u6765\uff0c\u6253\u9020\u5f3a\u5927\u800c\u53ef\u9760\u7684\u54c1\u724c\u6587\u5316\u5df2\u6210\u4e3a\u5f53\u52a1\u4e4b\u6025\u3002\u65e0\u8bba\u54c1\u724c\u6587\u5316\u5728\u4e16\u754c\u4f55\u5904\uff0c\u5ba2\u6237\u90fd\u5e94\u8be5\u80fd\u591f\u8bc6\u522b\u5b83\u3002\u6570\u5b57\u6e20\u9053\u7684\u5174\u8d77\u5c06\u54c1\u724c\u91cd\u70b9\u4ece\u7ed3\u6784\u8f6c\u79fb\u5230\u6587\u5316\u3002<\/p>\n\n\n\n<p>The upswing of digital has also transformed the way marketers communicate. Marketers now connect with their agency partners and customers using digital technology. The primary <a href=\"https:\/\/www.sisinternational.com\/zh\/%e5%85%8d%e7%a8%8e%e5%b8%82%e5%9c%ba\/\" title=\"\u514d\u7a0e\u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"6282\">duties and the central features of marketing<\/a> stay the same. The functions have had to increase in scope, though. The new tasks are to accommodate the shifting nature of the world in which brands operate.<\/p>\n\n\n\n<p>\u6e29\u5fb7\u59c6\u96c6\u56e2\u662f\u5168\u7403\u7ecf\u6d4e\u4e2d\u91cd\u65b0\u5b9a\u4e49\u54c1\u724c\u7684\u4e00\u4e2a\u6781\u4f73\u4f8b\u5b50\u3002\u6e29\u5fb7\u59c6\u96c6\u56e2\u662f\u5168\u7403\u6700\u5927\u7684\u9152\u5e97\u516c\u53f8\uff0c\u62e5\u6709 7800 \u591a\u5bb6\u9152\u5e97\u3002\u8be5\u516c\u53f8\u6700\u8fd1\u5bf9\u5176 16 \u4e2a\u54c1\u724c\u8fdb\u884c\u4e86\u5168\u9762\u6539\u9769\u3002\u5b83\u8fd8\u6295\u8d44\u4e86\u65b0\u6280\u672f\u5e76\u5bf9\u5176\u9152\u5e97\u8fdb\u884c\u4e86\u73b0\u4ee3\u5316\u6539\u9020\u3002\u6b64\u5916\uff0c\u8be5\u96c6\u56e2\u8fd8\u5ba3\u5e03\u4e86\u5168\u65b0\u7684\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u548c\u798f\u5229\uff0c\u4ee5\u670d\u52a1\u6ce8\u91cd\u7ecf\u6d4e\u7684\u6e38\u5ba2\u3002<\/p>\n\n\n\n<h2 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