{"id":40696,"date":"2022-06-25T02:16:31","date_gmt":"2022-06-25T02:16:31","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=40696"},"modified":"2025-10-01T19:49:19","modified_gmt":"2025-10-01T23:49:19","slug":"%e4%ba%8c%e5%85%83%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/expertise\/industries\/dyad-market-research\/","title":{"rendered":"Dyad \u5e02\u573a\u7814\u7a76"},"content":{"rendered":"

Dyad \u5e02\u573a\u7814\u7a76<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n
\n\n\n\n

\u4ec0\u4e48\u662f Dyad\uff1f<\/h2>\n\n\n\n

The dyad is a qualitative type of market research used in business. As the name suggests, it takes place between two participants. A moderator is there to help keep the discussion on track. When two people know each other, we call it a known pair. In other cases, the people are strangers.<\/p>\n\n\n\n

Dyad \u5e02\u573a\u7814\u7a76\u4e3a\u4f55\u5982\u6b64\u91cd\u8981\uff1f<\/h2>\n\n\n\n

\u7ecf\u8425\u4f01\u4e1a\u7684\u5f88\u5927\u4e00\u90e8\u5206\u662f\u8fdb\u884c\u5e02\u573a\u8c03\u7814\u3002\u5b83\u8ba9\u516c\u53f8\u4e86\u89e3\u5982\u4f55\u8ba9\u5ba2\u6237\u548c\u5ba2\u6237\u6ee1\u610f\u3002\u56e0\u6b64\uff0c\u4ed6\u4eec\u8fdb\u884c\u8fd9\u79cd\u8c03\u7814\u7684\u65b9\u5f0f\u5f88\u91cd\u8981\u3002\u4e8c\u4eba\u5e02\u573a\u8c03\u7814\u4ec5\u4f7f\u7528\u4e24\u4e2a\u4eba\u3002\u56e0\u6b64\uff0c\u5bf9\u4e8e\u5c0f\u89c4\u6a21\u7684\u5e02\u573a\u7814\u7a76\u6765\u8bf4\uff0c\u5b83\u5177\u6709\u6210\u672c\u6548\u76ca\u3002<\/p>\n\n\n\n

Dyad Market Research \u7684\u4e3b\u8981\u804c\u4f4d<\/h2>\n\n\n\n

\u4e8c\u5143\u5e02\u573a\u7814\u7a76\u4e2d\u7684\u5173\u952e\u5de5\u4f5c\u662f\u4e3b\u6301\u4eba\u3002\u4ed6\u4eec\u786e\u4fdd\u8ba8\u8bba\u5bcc\u6709\u6210\u6548\u3002\u4ed6\u4eec\u7528\u95ee\u9898\u5f15\u5bfc\u8ba8\u8bba\uff0c\u5e76\u5728\u9700\u8981\u65f6\u63d0\u4f9b\u610f\u89c1\u3002<\/p>\n\n\n\n

\u4f01\u4e1a\u4e3a\u4f55\u9700\u8981 Dyad \u5e02\u573a\u7814\u7a76<\/h2>\n\n\n\n

\u8fd9\u662f\u4e00\u4e2a\u66f4\u52a0\u79c1\u5bc6\u7684\u73af\u5883<\/span><\/h3>\n\n\n\n

\u5728\u7126\u70b9\u5c0f\u7ec4\u4e2d\uff0c\u6709 6-8 \u4e2a\u4eba\uff0c\u6bcf\u4e2a\u4eba\u90fd\u6709\u673a\u4f1a\u53d1\u8a00\u3002\u4f46\u6709\u4e9b\u4eba\u53ef\u80fd\u8bf4\u5f97\u6bd4\u5176\u4ed6\u4eba\u591a\u3002\u56e0\u6b64\uff0c\u6bcf\u4e2a\u4eba\u53c2\u4e0e\u5bf9\u8bdd\u7684\u673a\u4f1a\u5e76\u4e0d\u5747\u7b49\u3002\u4e8c\u4eba\u7ec4\u53ef\u4ee5\u7ea0\u6b63\u8fd9\u4e2a\u95ee\u9898\uff0c\u56e0\u4e3a\u5b83\u7ed9\u6bcf\u4e2a\u4eba\u66f4\u591a\u7684\u53d1\u8a00\u65f6\u95f4\u3002\u6bcf\u4e2a\u4eba\u90fd\u53ef\u4ee5\u8868\u8fbe\u81ea\u5df1\u7684\u89c2\u70b9\u3002<\/p>\n\n\n\n

\u4e0e\u5ba2\u6237\u76f4\u63a5\u4ea4\u8c08<\/span><\/h3>\n\n\n\n

With other types of research, the company might use a system to get feedback. This method is not wrong, but the data is general. In a dyad, there is a face-to-face conversation with a person. So, the company gets more insight into things like buying habits. The company will get more detailed data from the dyad than from a focus group or survey.<\/p>\n\n\n\n

\u81ea\u9002\u5e94\u5bf9\u8bdd<\/span><\/h3>\n\n\n\n

\u516c\u53f8\u8fdb\u884c\u5e02\u573a\u8c03\u67e5\u662f\u4e3a\u4e86\u505a\u5f97\u66f4\u597d\u3002\u5728\u4e8c\u4eba\u7ec4\u4e2d\uff0c\u4e3b\u6301\u4eba\u53ef\u4ee5\u66f4\u597d\u5730\u63a7\u5236\u5bf9\u8bdd\u3002\u56e0\u6b64\uff0c\u4e8c\u4eba\u7ec4\u53ef\u4ee5\u66f4\u8f7b\u677e\u5730\u83b7\u53d6\u516c\u53f8\u6539\u8fdb\u6240\u9700\u7684\u6570\u636e\u3002<\/p>\n\n\n\n

Dyad \u5e02\u573a\u7814\u7a76\u7684\u5173\u952e\u6210\u529f\u56e0\u7d20<\/h2>\n\n\n\n

\u597d\u95ee\u9898<\/span><\/h3>\n\n\n\n

\u7814\u7a76\u4eba\u5458\u7684\u95ee\u9898\u662f\u4ed6\u4eec\u6700\u91cd\u8981\u7684\u5de5\u5177\u3002\u6ca1\u6709\u597d\u7684\u95ee\u9898\uff0c\u4ed6\u4eec\u5c06\u65e0\u6cd5\u4ea7\u751f\u597d\u7684\u7ed3\u679c\u3002\u95ee\u9898\u662f\u4e8c\u5143\u5e02\u573a\u7814\u7a76\u7684\u652f\u67f1\u3002\u56e0\u6b64\uff0c\u516c\u53f8\u5fc5\u987b\u786e\u4fdd\u95ee\u9898\u4e3a\u4ed6\u4eec\u63d0\u4f9b\u53ef\u7528\u7684\u6570\u636e\u3002\u4f8b\u5982\uff0c\u5c01\u95ed\u5f0f\u95ee\u9898\u65e0\u6cd5\u63d0\u4f9b\u8db3\u591f\u7684\u4fe1\u606f\u3002\u6b64\u5916\uff0c\u95ee\u9898\u4e0d\u80fd\u592a\u96be\u7406\u89e3\u3002\u63d0\u51fa\u8ba9\u53c2\u4e0e\u8005\u60f3\u8981\u8be6\u7ec6\u8c08\u8bba\u7684\u95ee\u9898\u3002<\/p>\n\n\n\n

\u5b89<\/span>\u6709\u6548\u8c03\u8282\u8005<\/span><\/h3>\n\n\n\n

\u6709\u4e86\u4e8c\u4eba\u7ec4\uff0c\u5bf9\u8bdd\u4f1a\u66f4\u52a0\u6df1\u5165\uff0c\u8fd9\u5f88\u597d\u3002\u4f46\u4e5f\u53ef\u80fd\u504f\u79bb\u4e3b\u9898\u3002\u56e0\u6b64\uff0c\u4e3b\u6301\u4eba\u5fc5\u987b\u5f15\u5bfc\u53d1\u8a00\u8005\u3002\u8fd9\u79cd\u5f15\u5bfc\u786e\u4fdd\u516c\u53f8\u4ece\u5e02\u573a\u7814\u7a76\u4e2d\u83b7\u5f97\u7269\u6709\u6240\u503c\u7684\u56de\u62a5\u3002<\/p>\n\n\n\n

\u948d<\/span>\u6b63\u786e\u642d\u914d<\/span><\/h3>\n\n\n\n

\u5e02\u573a\u8c03\u7814\u6709\u4e0d\u540c\u7684\u76ee\u6807\u3002\u76ee\u6807\u53ef\u80fd\u662f\u63a8\u51fa\u4e00\u6b3e\u4ea7\u54c1\u3002\u5728\u53e6\u4e00\u4e2a\u4f8b\u5b50\u4e2d\uff0c \u5b83<\/span> \u5c06\u8981 \u770b\u7740<\/span> \u54c1\u724c\u5fe0\u8bda\u5ea6\u3002\u56e0\u6b64\uff0c\u7814\u7a76\u4eba\u5458\u5fc5\u987b\u7b5b\u9009\u53c2\u4e0e\u8005\u3002\u8fd9\u662f\u5ba2\u6237\u548c\u516c\u53f8\u83b7\u5f97\u4ed6\u4eec\u60f3\u8981\u7684\u4e1c\u897f\u7684\u6700\u4f73\u65b9\u5f0f\u3002<\/p>\n\n\n\n

\u5173\u4e8eDyad Market Research<\/h2>\n\n\n\n

\u6bcf\u4e2a\u4f01\u4e1a\u7684\u76ee\u6807\u90fd\u662f\u53d1\u5c55\u548c\u63d0\u9ad8\u76c8\u5229\u80fd\u529b\u3002\u4f46\u8fd9\u7a76\u7adf\u610f\u5473\u7740\u4ec0\u4e48\u5462\uff1f\u5bf9\u4e8e\u4e00\u4e9b\u516c\u53f8\u6765\u8bf4\uff0c\u589e\u957f\u610f\u5473\u7740\u5c06\u4e1a\u52a1\u62d3\u5c55\u5230\u65b0\u5e02\u573a\u6216\u65b0\u5730\u70b9\u3002\u5bf9\u4e8e\u5176\u4ed6\u516c\u53f8\u6765\u8bf4\uff0c\u8fd9\u53ef\u80fd\u610f\u5473\u7740\u589e\u52a0\u5458\u5de5\u6570\u91cf\u3002\u8fd9\u4e5f\u53ef\u80fd\u610f\u5473\u7740\u5f00\u53d1\u65b0\u4ea7\u54c1\u548c\u670d\u52a1\u3002\u800c\u5bf9\u4e8e\u5176\u4ed6\u516c\u53f8\u6765\u8bf4\uff0c\u8fd9\u53ef\u80fd\u610f\u5473\u7740\u5b8c\u5168\u4e0d\u540c\u7684\u4e1c\u897f\u3002\u4f46\u6709\u4e00\u4ef6\u4e8b\u662f\u80af\u5b9a\u7684\uff1a\u5982\u679c\u4f01\u4e1a\u60f3\u8981\u53d6\u5f97\u957f\u671f\u6210\u529f\uff0c\u5c31\u9700\u8981\u6210\u957f\u548c\u53d1\u5c55\u3002<\/p>\n\n\n\n

\u5b9e\u73b0\u589e\u957f\u548c\u76c8\u5229\u7684\u6700\u4f73\u65b9\u5f0f\u662f\u8ba9\u5ba2\u6237\u548c\u987e\u5ba2\u6ee1\u610f\u3002\u56e0\u6b64\uff0c\u968f\u7740\u5e02\u573a\u8d8b\u52bf\u7684\u53d8\u5316\uff0c\u4ed6\u4eec\u5fc5\u987b\u7814\u7a76\u5982\u4f55\u9002\u5e94\u8fd9\u4e9b\u53d8\u5316\u3002\u8fd9\u79cd\u7814\u7a76\u5fc5\u987b\u662f\u6218\u7565\u6027\u7684\u3002\u5b83\u53ef\u4ee5\u4ee5\u5b9a\u6027\u6216\u5b9a\u91cf\u7814\u7a76\u7684\u5f62\u5f0f\u8fdb\u884c\u3002<\/p>\n\n\n\n

\u6709\u65f6\u516c\u53f8\u4f1a\u4f7f\u7528\u8c03\u67e5\u6765\u83b7\u53d6\u4fe1\u606f\u3002\u7126\u70b9\u5c0f\u7ec4\u4e5f\u5f88\u6709\u5e2e\u52a9\u3002\u5bf9\u4e8e\u5927\u89c4\u6a21\u7814\u7a76\u6765\u8bf4\uff0c\u5b83\u65e2\u7701\u65f6\u53c8\u7701\u94b1\u3002\u6700\u540e\uff0c\u516c\u53f8\u4f7f\u7528\u8bbf\u8c08\u6765\u6536\u96c6\u6570\u636e\u3002\u4e8c\u5143\u7ec4\u5c5e\u4e8e\u8fd9\u4e00\u7c7b\u3002<\/p>\n\n\n\n

As stated above, using the dyad has some advantages for the company. Face-to-face conversations allow clients and customers to feel valued. These interactions encourage brand loyalty, which leads to company growth.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

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