{"id":39684,"date":"2022-01-18T04:33:24","date_gmt":"2022-01-18T04:33:24","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=39684"},"modified":"2025-09-23T22:40:06","modified_gmt":"2025-09-24T02:40:06","slug":"%e8%8d%89%e5%9d%aa%e5%b8%82%e5%9c%ba%e8%b0%83%e6%9f%a5","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/solutions\/qualitative-quantitative-research-solutions\/turf-market-research\/","title":{"rendered":"TURF \u5e02\u573a\u7814\u7a76"},"content":{"rendered":"<h1 class=\"wp-block-heading\">TURF \u5e02\u573a\u7814\u7a76<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-92f58603\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-92f58603\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Research-18.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Research-18.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Research-18-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Research-18-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Research-18-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Research-18-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u4ec0\u4e48\u662f TURF \u5e02\u573a\u7814\u7a76\uff1f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">TURF analysis is a method used in statistical research. It stands for Total Unduplicated Reach and Frequency Analysis, and it allows users to assess market research potential. TURF analysis is possible for many products and services. It uses a ranking system. For example, it may rank a mix of products based on how many people like that blend.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cReach\u201d\uff08TURF \u4e2d\u7684 R\uff09\u8868\u793a\u60a8\u8054\u7cfb\u4e86\u591a\u5c11\u4eba\u3002\u201cFrequency\u201d\u8868\u793a\u60a8\u7ed9\u8fd9\u4e9b\u4eba\u6253\u7535\u8bdd\u7684\u9891\u7387\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TURF \u63d0\u4f9b\u4e86\u4e00\u79cd\u5b9e\u73b0\u4ea7\u54c1\u9500\u91cf\u6700\u5927\u5316\u7684\u65b9\u6cd5\u3002\u5b83\u4f7f\u7528 TURF \u7b97\u6cd5\u5de5\u5177\uff0c\u8be5\u5de5\u5177\u4f1a\u8003\u8651\u6240\u6709\u53ef\u80fd\u7684\u7ec4\u5408\u3002\u6d88\u8d39\u8005\u5fc5\u987b\u56de\u7b54\u591a\u9879\u9009\u62e9\u8c03\u67e5\u3002\u7136\u540e\uff0c\u5206\u6790\u5e08\u4f1a\u8bc4\u4f30\u8be5\u8c03\u67e5\u4e2d\u7684\u7b54\u6848\u9009\u9879\u3002\u6700\u540e\uff0cTURF \u5206\u6790\u4f1a\u63d0\u4f9b\u7528\u6237\u672a\u8003\u8651\u7684\u9009\u9879\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5c3d\u7ba1 TURF \u5206\u6790\u6709\u8bf8\u591a\u597d\u5904\uff0c\u4f46\u5b83\u4e5f\u6709\u4e00\u4e9b\u5c40\u9650\u6027\u3002\u4f8b\u5982\uff0c\u5b83\u6ca1\u6709\u8003\u8651\u6d88\u8d39\u8005\u7684\u4ef7\u503c\u3002\u56e0\u6b64\uff0c\u4ece\u4ef7\u503c\u9500\u552e\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u5b83\u5e76\u4e0d\u662f\u6700\u597d\u7684\u9009\u62e9\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TURF \u5206\u6790\u4e3a\u4f55\u91cd\u8981\uff1f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TURF \u662f\u4e00\u79cd\u5f3a\u5927\u7684\u5de5\u5177\uff0c\u5728\u8bb8\u591a\u5546\u4e1a\u73af\u5883\u4e2d\u90fd\u81f3\u5173\u91cd\u8981\u3002\u5b83\u6709\u52a9\u4e8e\u4f18\u5316\u4ea7\u54c1\u548c\u670d\u52a1\u3002\u6b64\u5916\uff0c\u5b83\u8fd8\u6709\u52a9\u4e8e\u5fae\u8c03\u6c9f\u901a\u7b56\u7565\u7684\u6709\u6548\u6027\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TURF \u5206\u6790\u7684\u53e6\u4e00\u4e2a\u7279\u70b9\u662f\u5b83\u53ef\u4ee5\u5e2e\u52a9\u7814\u7a76\u4eba\u5458\u4e86\u89e3\u5220\u9664\u6216\u6dfb\u52a0\u4ea7\u54c1\u7684\u6548\u679c\u3002\u6b64\u5916\uff0c\u5b83\u8fd8\u80fd\u5145\u5206\u5229\u7528\u6240\u4f7f\u7528\u7684\u5e02\u573a\u7b56\u7565\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TURF \u6bd4\u4f7f\u7528\u7b80\u5355\u7684\u603b\u6570\u6216\u767e\u5206\u6bd4\u8fdb\u884c\u51b3\u7b56\u6548\u679c\u66f4\u597d\u3002\u5b83\u8003\u8651\u4e86\u590d\u6742\u7684\u4ea7\u54c1\u7ec4\u5408\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e3b\u8981\u804c\u4f4d<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u6839\u636e TURF \u7684\u6027\u8d28\uff0c\u4ee5\u4e0b\u804c\u4f4d\u6700\u4e3a\u76f8\u5173\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 \u7edf\u8ba1\u5458<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">- \u5e02\u573a\u7ecf\u7406<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">- \u5e02\u573a\u8425\u9500\u4e13\u5bb6<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 \u4ea7\u54c1\u5f00\u53d1\u4eba\u5458<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4f01\u4e1a\u4e3a\u4f55\u9700\u8981 TURF \u5e02\u573a\u7814\u7a76<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u79cd\u65b9\u6cd5\u4e3a\u516c\u53f8\u63d0\u4f9b\u4e86\u9ad8\u4ef7\u503c\u7684\u89c1\u89e3\u3002\u56e0\u6b64\uff0c\u5b83\u5bf9\u90a3\u4e9b\u5e0c\u671b\u6269\u5927\u4ea7\u54c1\u7ec4\u5408\u7684\u4eba\u5f88\u6709\u5e2e\u52a9\u3002\u5b83\u53d1\u73b0\u4ea7\u54c1\u6f5c\u529b\u548c\u8986\u76d6\u8303\u56f4\u7684\u80fd\u529b\u81f3\u5173\u91cd\u8981\u3002TURF\u5206\u6790\u53ef\u4ee5\u5efa\u8bae\u8fdb\u4e00\u6b65\u63d0\u9ad8\u5e02\u573a\u8986\u76d6\u7387\u7684\u4ea7\u54c1\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5b83\u4f7f\u4f01\u4e1a\u80fd\u591f\u5236\u5b9a\u7406\u60f3\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u8425\u9500\u7b56\u7565\u3002\u8fd9\u4e00\u7b56\u7565\u5bf9\u4e8e\u54c1\u724c\u6765\u8bf4\u81f3\u5173\u91cd\u8981\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TURF \u5e2e\u52a9\u4f01\u4e1a\u627e\u5230\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 \u63a8\u51fa\u65b0\u4ea7\u54c1\u65f6\u7684\u6f5c\u5728\u5e02\u573a\u4efd\u989d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 \u54c1\u724c\u53ef\u4ee5\u63d0\u4f9b\u7684\u6700\u4f73\u4ea7\u54c1\u7ebf<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 \u4ea7\u54c1\u5e94\u8be5\u5177\u5907\u54ea\u4e9b\u529f\u80fd<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 \u6700\u4f73\u4fe1\u606f\u7ec4\u4ef6\u7ec4\u5408\uff0c\u4ee5\u4f20\u8fbe\u7ed9\u6d88\u8d39\u8005<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 \u63a5\u89e6\u65b0\u6d88\u8d39\u8005\u7684\u6700\u4f73\u6e20\u9053<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 \u6d3b\u52a8\u7684\u4e3b\u8981\u5356\u70b9<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f53\u4f01\u4e1a\u60f3\u8981\u5f00\u53d1\u65b0\u4ea7\u54c1\u6216\u6253\u5165\u5e02\u573a\u65f6\uff0c\u5b83\u6700\u9002\u5408\u4f7f\u7528\u3002\u6b64\u5916\uff0c\u5b83\u4e3a\u9884\u7b97\u7d27\u5f20\u7684\u516c\u53f8\u63d0\u4f9b\u4e86\u5f88\u597d\u7684\u89c1\u89e3\u3002\u901a\u8fc7\u8fd9\u79cd\u65b9\u5f0f\uff0c\u4f01\u4e1a\u53ef\u4ee5\u9009\u62e9\u6700\u4f73\u7684\u65b9\u5f0f\u6765\u82b1\u8d39\u5176\u8425\u9500\u9884\u7b97\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5173\u952e\u6210\u529f\u56e0\u7d20<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">TURF \u5206\u6790\u505a\u51fa\u8bb8\u591a\u5047\u8bbe\uff0c\u8fd9\u53ef\u80fd\u4f1a\u9650\u5236\u5176\u51c6\u786e\u6027\u3002\u7136\u800c\uff0c\u4eba\u4eec\u53ef\u4ee5\u5f25\u8865\u8fd9\u4e00\u70b9\u3002\u4e3a\u6b64\uff0c\u8c03\u67e5\u4e2d\u7684\u95ee\u9898\u5fc5\u987b\u786e\u5b9a\u53d7\u8bbf\u8005\u4f7f\u7528\u4ea7\u54c1\u7684\u9891\u7387\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u8fdb\u884c\u5206\u6790\u4e4b\u524d\uff0c\u7528\u6237\u5fc5\u987b\u63d0\u4f9b\u51c6\u786e\u7684\u63cf\u8ff0\u3002\u4f8b\u5982\uff0c\u5fc5\u987b\u5b9a\u4e49\u4ec0\u4e48\u662f\u201c\u8986\u76d6\u201d\u3002\u5f53\u4e00\u4e2a\u4eba\u60f3\u8981\u6bcf\u79cd\u4ea7\u54c1\u7ec4\u5408\u4e2d\u7684\u81f3\u5c11\u4e00\u79cd\u4ea7\u54c1\u65f6\uff0c\u5c31\u4f1a\u53d1\u751f\u8986\u76d6\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5173\u4e8e TURF \u5e02\u573a\u7814\u7a76<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5b9a\u91cf\u3001\u5b9a\u6027\u548c\u7b56\u7565\u7814\u7a76\u6709\u52a9\u4e8e\u5e02\u573a\u7814\u7a76\u3002\u8fd9\u4e9b\u65b9\u6cd5\u53ef\u80fd\u91c7\u7528\u8bbf\u8c08\u3001\u8c03\u67e5\u6216\u7126\u70b9\u5c0f\u7ec4\u7684\u5f62\u5f0f\u3002TURF \u5206\u6790\u662f\u53e6\u4e00\u79cd\u6709\u52a9\u4e8e\u5e02\u573a\u7814\u7a76\u7684\u5de5\u5177\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5b83\u80fd\u591f\u9884\u6d4b\u5e02\u573a\u8d8b\u52bf\uff0c\u56e0\u6b64\u975e\u5e38\u7406\u60f3\u3002\u5f53\u4f01\u4e1a\u60f3\u8981\u6253\u5165\u5e02\u573a\u65f6\uff0c\u8fd9\u4e5f\u662f\u4e00\u79cd\u798f\u97f3\u3002\u56e0\u6b64\uff0c\u5bf9\u4e8e\u7ecf\u8425\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u516c\u53f8\u6765\u8bf4\uff0c\u5b83\u81f3\u5173\u91cd\u8981\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5206\u6790\u5e08\u53ef\u4ee5\u5c06 TURF \u4e0e\u5176\u4ed6\u5e02\u573a\u7814\u7a76\u7b56\u7565\u76f8\u7ed3\u5408\u3002\u8fd9\u6837\uff0c\u4ed6\u4eec\u5c31\u53ef\u4ee5\u83b7\u5f97\u5b8c\u6574\u7684\u56fe\u666f\u3002\u56e0\u6b64\uff0c\u7528\u6237\u5c06\u5bf9\u6d88\u8d39\u8005\u504f\u597d\u548c\u5e02\u573a\u6f5c\u529b\u6709\u66f4\u6df1\u5165\u7684\u4e86\u89e3\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>TURF\u5e02\u573a\u8c03\u7814 \u4ec0\u4e48\u662fTURF\u5e02\u573a\u8c03\u7814\uff1fTURF\u5206\u6790\u662f\u4e00\u79cd\u7edf\u8ba1\u7814\u7a76\u65b9\u6cd5\u3002\u5b83\u4ee3\u8868\u5b8c\u5168\u4e0d\u91cd\u590d\u8986\u76d6\u7387\u548c\u9891\u7387\u5206\u6790\uff08Total Unduplicated Reach and Frequency Analysis\uff09\uff0c\u53ef\u4ee5\u5e2e\u52a9\u7528\u6237\u8bc4\u4f30\u5e02\u573a\u8c03\u7814\u7684\u6f5c\u529b\u3002TURF\u5206\u6790\u9002\u7528\u4e8e\u591a\u79cd\u4ea7\u54c1\u548c\u670d\u52a1\u3002\u5b83\u91c7\u7528\u6392\u540d\u7cfb\u7edf\u3002\u4f8b\u5982\uff0c\u5b83\u53ef\u4ee5\u5bf9\u2026\u2026\u8fdb\u884c\u6392\u540d\u3002 <a title=\"TURF \u5e02\u573a\u7814\u7a76\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/zh\/solutions\/qualitative-quantitative-research-solutions\/turf-market-research\/\" aria-label=\"\u9605\u8bfb TURF Market Research\">\u91cc\u65af<\/a><\/p>","protected":false},"author":1,"featured_media":69513,"parent":14660,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-39684","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/39684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/comments?post=39684"}],"version-history":[{"count":2,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/39684\/revisions"}],"predecessor-version":[{"id":69957,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/39684\/revisions\/69957"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/14660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media\/69513"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media?parent=39684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}