{"id":39322,"date":"2021-11-11T22:14:58","date_gmt":"2021-11-11T22:14:58","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=39322"},"modified":"2025-09-14T22:52:19","modified_gmt":"2025-09-15T02:52:19","slug":"%e9%9d%9e%e8%90%a5%e5%88%a9%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/%e4%b8%93%e4%b8%9a%e7%9f%a5%e8%af%86\/%e9%9d%9e%e8%90%a5%e5%88%a9%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/","title":{"rendered":"\u975e\u8425\u5229\u5e02\u573a\u7814\u7a76"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u975e\u8425\u5229\u5e02\u573a\u7814\u7a76<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-1beb8d29\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-1beb8d29\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Non-profit-13-1.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"Non profit (13)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Non-profit-13-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Non-profit-13-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Non-profit-13-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Non-profit-13-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Non-profit-13-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4ec0\u4e48\u662f\u975e\u8425\u5229\u5e02\u573a\u7814\u7a76\uff1f<\/h2>\n\n\n\n<p>\u5c3d\u7ba1\u975e\u8425\u5229\u7ec4\u7ec7\u4e0d\u8ffd\u6c42\u7ecf\u6d4e\u5229\u6da6\uff0c\u4f46\u4ed6\u4eec\u53ef\u4ee5\u5145\u5206\u5229\u7528\u5e02\u573a\u7814\u7a76\u3002\u4e8b\u5b9e\u4e0a\uff0c\u6709\u5927\u91cf\u7684\u6350\u8d60\u8005\u6b63\u5728\u5bfb\u627e\u65b0\u7684\u652f\u6301\u6848\u4f8b\u3002\u56e0\u6b64\uff0c\u6709\u4e86\u6b63\u786e\u7684\u4fe1\u606f\uff0c\u60a8\u5c31\u53ef\u4ee5\u8d70\u5728\u8fd9\u4e9b\u6350\u8d60\u8005\u524d\u9762\uff0c\u5e76\u5c06\u4ed6\u4eec\u5e26\u5230\u60a8\u7684\u4e8b\u4e1a\u4e2d\u3002\u56e0\u6b64\uff0c\u6700\u597d\u5bf9\u5e02\u573a\u7814\u7a76\u6709\u6240\u4e86\u89e3\u3002\u8fd9\u6837\u7684\u7406\u89e3\u53ef\u4ee5\u8ba9\u60a8\u5b9e\u73b0\u76ee\u6807\u3002\u5b83\u8fd8\u53ef\u4ee5\u964d\u4f4e\u7ade\u4e89\u5bf9\u624b\u5c06\u60a8\u6324\u51fa\u5e02\u573a\u7684\u98ce\u9669\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4f5c\u4e3a\u5e02\u573a\u7814\u7a76\u7684\u603b\u4f53\u8ba1\u5212\uff0c\u6709\u4e00\u4e9b\u5fc5\u4e0d\u53ef\u5c11\u7684\u6b65\u9aa4\u3002<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u7b2c\u4e00\u9636\u6bb5\uff1a\u786e\u7acb\u76ee\u6807<\/h3>\n\n\n\n<p>\u8fd9\u91cc\uff0c\u81f3\u5173\u91cd\u8981\u7684\u662f\u627e\u51fa\u60a8\u60f3\u8981\u6536\u96c6\u4ec0\u4e48\u4fe1\u606f\u4ee5\u53ca\u60a8\u8ba1\u5212\u5982\u4f55\u5e94\u7528\u8fd9\u4e9b\u4fe1\u606f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u7b2c\u4e8c\u9636\u6bb5\uff1a\u8bc4\u4f30\u53ef\u7528\u8d44\u6e90<\/h3>\n\n\n\n<p>Does your nonprofit have the budget and leadership to conduct the <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a6%86%e7%9b%96%e8%8c%83%e5%9b%b4\/%e6%ac%a7%e6%b4%b2\/%e8%8b%b1%e5%9b%bd%e5%88%a9%e7%89%a9%e6%b5%a6%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\" title=\"\u5229\u7269\u6d66\u5e02\u573a\u7814\u7a76 | \u82f1\u56fd\u7126\u70b9\u5c0f\u7ec4\u548c\u6570\u636e\u6536\u96c6\"  data-wpil-monitor-id=\"7922\">research and act on the data<\/a>?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u7b2c\u4e09\u9636\u6bb5\uff1a\u5b9a\u4e49\u4f60\u7684\u7814\u7a76\u65b9\u6cd5<\/h3>\n\n\n\n<p>\u60a8\u7684\u7814\u7a76\u5c06\u5305\u62ec\u5df2\u5b8c\u6210\u7684\u9879\u76ee\u5417\uff1f\u8fd8\u662f\u5c06\u57fa\u4e8e\u6240\u83b7\u5f97\u7684\u6570\u636e\uff1f<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u7b2c\u56db\u9636\u6bb5\uff1a\u8bbe\u8ba1\u4f60\u7684\u8c03\u67e5<\/h3>\n\n\n\n<p>Set up the qualitative and <a href=\"https:\/\/www.sisinternational.com\/zh\/how-to-design-effective-surveys-for-quantitative-research\/\" title=\"How to Design Effective Surveys for Quantitative Research\"  data-wpil-monitor-id=\"7918\">quantitative research parts of the survey<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u7b2c\u4e94\u9636\u6bb5\uff1a\u6d4b\u8bd5\u4f60\u7684\u95ee\u9898<\/h3>\n\n\n\n<p>\u6d4b\u8bd5\u6bcf\u4e00\u4e2a\u95ee\u9898\u4ee5\u786e\u4fdd\u5b83\u4eec\u516c\u6b63\u3001\u5177\u4f53\u4e14\u76f4\u63a5\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u7b2c\u516d\u9636\u6bb5\uff1a\u6267\u884c\u8c03\u67e5<\/h3>\n\n\n\n<p>\u4f7f\u7528\u60a8\u9009\u62e9\u7684\u90e8\u7f72\u5de5\u5177\u53d1\u9001\u8c03\u67e5\u3002\u9009\u9879\u5305\u62ec SurveyMonkey\u3001Typeform \u548c Google Forms\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u9636\u6bb5 7\uff1a\u526a\u5207\u6570\u636e<\/h3>\n\n\n\n<p>\u73b0\u5728\u662f\u65f6\u5019\u5f00\u59cb\u7f16\u8f91\u6570\u636e\u4e86\uff0c\u8fd9\u9879\u5de5\u4f5c\u5c06\u7531\u6570\u636e\u5206\u6790\u5e08\u8fdb\u884c\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u7b2c\u516b\u9636\u6bb5\uff1a\u627f\u8bfa\u91cd\u65b0\u8bc4\u4f30<\/h3>\n\n\n\n<p>\u6700\u540e\uff0c\u9700\u8981\u81f4\u529b\u4e8e\u4fee\u6539\u548c\u6539\u8fdb\u6700\u7ec8\u62a5\u544a\u3002\u5728\u7ee7\u7eed\u8fdb\u884c\u7814\u7a76\u7684\u540c\u65f6\uff0c\u8fd8\u8981\u6dfb\u52a0\u6570\u636e\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e3a\u4ec0\u4e48\u975e\u8425\u5229\u5e02\u573a\u7814\u7a76\u5f88\u91cd\u8981\uff1f<\/h2>\n\n\n\n<p>Knowing the mindsets of potential donors is essential to getting their support. It is even more so considering that donor retention can be very low. <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e5%91%b3%e8%a7%89%e6%b5%8b%e8%af%95\/%e6%af%94%e8%be%83%e5%91%b3%e8%a7%89%e6%b5%8b%e8%af%95%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\" title=\"\u6bd4\u8f83\u5473\u89c9\u6d4b\u8bd5\u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"7920\">Market Research allows you to compare<\/a> your nonprofit with others in your niche. It helps to see how you measure up to other players in your field. Thus, it ensures that you remain attractive to potential donors. Additionally, it measures brand awareness. In this way, you can be aware of how receptive your nonprofit is to your audience. This knowledge will enable you to make adjustments when needed.<\/p>\n\n\n\n<p>There are many benefits for a nonprofit <a href=\"https:\/\/www.sisinternational.com\/zh\/%e4%b8%93%e4%b8%9a%e7%9f%a5%e8%af%86\/%e8%a1%8c%e4%b8%9a\/%e5%90%88%e5%90%8c%e7%a0%94%e7%a9%b6%e7%bb%84%e7%bb%87%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\" title=\"\u5408\u540c\u7814\u7a76\u7ec4\u7ec7\u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"7917\">organization to do market research<\/a>. They all tie back to the primary goal of securing funding for the nonprofit. For example, market research can help you gain a better understanding of your base. Additionally, it\u2019s good to understand the demographics. You also need to know the characteristics of your existing supporters. This knowledge allows you to make better decisions for your nonprofit. Market <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%90%a5%e9%94%80%e7%a0%94%e7%a9%b6%e4%ba%ba%e5%91%98%e7%9a%84%e7%a4%be%e4%ba%a4%e7%bd%91%e7%bb%9c%e6%95%b0%e6%8d%ae%e5%ae%9d%e5%ba%93\/\" title=\"\u793e\u4ea4\u7f51\u7edc\u5e02\u573a\u7814\u7a76\uff1a\u673a\u9047\u4e0e\u6311\u6218\"  data-wpil-monitor-id=\"7916\">Research can help you grow your brand<\/a>. You get a deep understanding of your existing supporters and target audience. This understanding will allow you to craft a brand that appeals to them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e3b\u8981\u804c\u4f4d<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-2fb4e389\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-2fb4e389\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Non-profit-12-1.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"Non profit (12)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Non-profit-12-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Non-profit-12-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Non-profit-12-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Non-profit-12-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Non-profit-12-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p>\u4e00\u4e9b\u503c\u5f97\u6ce8\u610f\u7684\u804c\u4f4d\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e02\u573a\u7814\u7a76\u5206\u6790\u5e08<\/li>\n\n\n\n<li>\u6570\u636e\u7814\u7a76\u5206\u6790\u5e08<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e3a\u4ec0\u4e48\u975e\u8425\u5229\u7ec4\u7ec7\u9700\u8981\u5e02\u573a\u7814\u7a76<\/h2>\n\n\n\n<p>\u4e0e\u652f\u6301\u8005\u7684\u6c9f\u901a\u81f3\u5173\u91cd\u8981\u3002\u5c3d\u53ef\u80fd\u6539\u5584\u6c9f\u901a\u662f\u975e\u8425\u5229\u7ec4\u7ec7\u6210\u529f\u7684\u91cd\u8981\u90e8\u5206\u3002\u4e0e\u73b0\u6709\u6350\u52a9\u8005\u7684\u5bf9\u8bdd\u5bf9\u4e8e\u4fdd\u6301\u5fe0\u8bda\u5ea6\u81f3\u5173\u91cd\u8981\u3002\u6c9f\u901a\u53ef\u4ee5\u8ba9\u4f60\u66f4\u597d\u5730\u4e86\u89e3\u4f60\u7684\u652f\u6301\u8005\u3002\u8fd9\u79cd\u4e86\u89e3\u5c06\u4f7f\u4f60\u80fd\u591f\u521b\u5efa\u66f4\u6709\u9488\u5bf9\u6027\u7684\u4fe1\u606f\u3002<\/p>\n\n\n\n<p>Furthermore, it\u2019s helpful to measure current communications. You also need to manage campaigns with your supporter base. Measuring these two things is very important. Market <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e9%a1%be%e5%ae%a2%e5%8a%aa%e5%8a%9b%e5%88%86%e6%95%b0%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\" title=\"\u5ba2\u6237\u52aa\u529b\u8bc4\u5206\u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"7919\">Research can enhance your marketing efforts<\/a>. It\u2019s useful for creating campaigns that will speak to your base. Furthermore, some <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e6%97%85%e8%a1%8c-%e6%97%85%e6%b8%b8-%e9%85%92%e5%ba%97-%e5%92%a8%e8%af%a2\/%e5%af%bc%e6%b8%b8%e5%85%ac%e5%8f%b8%e5%b8%82%e5%9c%ba%e8%b0%83%e6%9f%a5\/\" title=\"\u5bfc\u6e38\u516c\u53f8\u5e02\u573a\u8c03\u67e5\"  data-wpil-monitor-id=\"7921\">companies operate on a small marketing<\/a> budget. Such firms need to be responsible when it comes to their spending.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5173\u952e\u6210\u529f\u56e0\u7d20<\/h2>\n\n\n\n<p>It\u2019s essential as an organization that you get a good Return on Investment. In essence, there\u2019s no point in trying to make changes that you think will get donors if you\u2019re still losing money. Additionally, it\u2019s essential to leverage your base to test new approaches. It would be best to connect with existing donors who are loyal to your cause to gain the support you need, especially when you plan to make significant changes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5173\u4e8e\u975e\u8425\u5229\u5e02\u573a\u7814\u7a76<\/h2>\n\n\n\n<p>You will be doing two types of research: primary and secondary. It is your goal to find out what primary and secondary sources you need. Primary research is the Surveys, Interviews, and Focus Groups that you will use. That is how you will get information from your donors. The secondary research will review <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e7%84%a6%e7%82%b9%e5%b0%8f%e7%bb%84%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\" title=\"\u7126\u70b9\u5c0f\u7ec4\u5e02\u573a\u8c03\u7814\"  data-wpil-monitor-id=\"7923\">research projects done by other groups<\/a>.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\u975e\u8425\u5229\u7ec4\u7ec7\u53ef\u4ee5\u4ece\u5e02\u573a\u7814\u7a76\u4e2d\u83b7\u76ca\u3002\u6709\u4e86\u6b63\u786e\u7684\u4fe1\u606f\uff0c\u4ed6\u4eec\u53ef\u4ee5\u5438\u5f15\u6350\u52a9\u8005\u53c2\u4e0e\u4ed6\u4eec\u7684\u4e8b\u4e1a\u3002<\/p>","protected":false},"author":1,"featured_media":63004,"parent":14514,"menu_order":83,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-39322","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/39322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/comments?post=39322"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/39322\/revisions"}],"predecessor-version":[{"id":81335,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/39322\/revisions\/81335"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media\/63004"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media?parent=39322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}