{"id":39322,"date":"2021-11-11T22:14:58","date_gmt":"2021-11-11T22:14:58","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=39322"},"modified":"2025-09-14T22:52:19","modified_gmt":"2025-09-15T02:52:19","slug":"%e9%9d%9e%e8%90%a5%e5%88%a9%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/expertise\/industries\/nonprofit-market-research\/","title":{"rendered":"\u975e\u8425\u5229\u5e02\u573a\u7814\u7a76"},"content":{"rendered":"

\u975e\u8425\u5229\u5e02\u573a\u7814\u7a76<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\u4ec0\u4e48\u662f\u975e\u8425\u5229\u5e02\u573a\u7814\u7a76\uff1f<\/h2>\n\n\n\n

\u5c3d\u7ba1\u975e\u8425\u5229\u7ec4\u7ec7\u4e0d\u8ffd\u6c42\u7ecf\u6d4e\u5229\u6da6\uff0c\u4f46\u4ed6\u4eec\u53ef\u4ee5\u5145\u5206\u5229\u7528\u5e02\u573a\u7814\u7a76\u3002\u4e8b\u5b9e\u4e0a\uff0c\u6709\u5927\u91cf\u7684\u6350\u8d60\u8005\u6b63\u5728\u5bfb\u627e\u65b0\u7684\u652f\u6301\u6848\u4f8b\u3002\u56e0\u6b64\uff0c\u6709\u4e86\u6b63\u786e\u7684\u4fe1\u606f\uff0c\u60a8\u5c31\u53ef\u4ee5\u8d70\u5728\u8fd9\u4e9b\u6350\u8d60\u8005\u524d\u9762\uff0c\u5e76\u5c06\u4ed6\u4eec\u5e26\u5230\u60a8\u7684\u4e8b\u4e1a\u4e2d\u3002\u56e0\u6b64\uff0c\u6700\u597d\u5bf9\u5e02\u573a\u7814\u7a76\u6709\u6240\u4e86\u89e3\u3002\u8fd9\u6837\u7684\u7406\u89e3\u53ef\u4ee5\u8ba9\u60a8\u5b9e\u73b0\u76ee\u6807\u3002\u5b83\u8fd8\u53ef\u4ee5\u964d\u4f4e\u7ade\u4e89\u5bf9\u624b\u5c06\u60a8\u6324\u51fa\u5e02\u573a\u7684\u98ce\u9669\u3002<\/p>\n\n\n\n

\u4f5c\u4e3a\u5e02\u573a\u7814\u7a76\u7684\u603b\u4f53\u8ba1\u5212\uff0c\u6709\u4e00\u4e9b\u5fc5\u4e0d\u53ef\u5c11\u7684\u6b65\u9aa4\u3002<\/h2>\n\n\n\n

\u7b2c\u4e00\u9636\u6bb5\uff1a\u786e\u7acb\u76ee\u6807<\/h3>\n\n\n\n

\u8fd9\u91cc\uff0c\u81f3\u5173\u91cd\u8981\u7684\u662f\u627e\u51fa\u60a8\u60f3\u8981\u6536\u96c6\u4ec0\u4e48\u4fe1\u606f\u4ee5\u53ca\u60a8\u8ba1\u5212\u5982\u4f55\u5e94\u7528\u8fd9\u4e9b\u4fe1\u606f\u3002<\/p>\n\n\n\n

\u7b2c\u4e8c\u9636\u6bb5\uff1a\u8bc4\u4f30\u53ef\u7528\u8d44\u6e90<\/h3>\n\n\n\n

\u60a8\u7684\u975e\u8425\u5229\u7ec4\u7ec7\u662f\u5426\u6709\u9884\u7b97\u548c\u9886\u5bfc\u529b\u6765\u5f00\u5c55\u7814\u7a76\u5e76\u6839\u636e\u6570\u636e\u91c7\u53d6\u884c\u52a8\uff1f<\/p>\n\n\n\n

\u7b2c\u4e09\u9636\u6bb5\uff1a\u5b9a\u4e49\u4f60\u7684\u7814\u7a76\u65b9\u6cd5<\/h3>\n\n\n\n

\u60a8\u7684\u7814\u7a76\u5c06\u5305\u62ec\u5df2\u5b8c\u6210\u7684\u9879\u76ee\u5417\uff1f\u8fd8\u662f\u5c06\u57fa\u4e8e\u6240\u83b7\u5f97\u7684\u6570\u636e\uff1f<\/p>\n\n\n\n

\u7b2c\u56db\u9636\u6bb5\uff1a\u8bbe\u8ba1\u4f60\u7684\u8c03\u67e5<\/h3>\n\n\n\n

\u8bbe\u7f6e\u8c03\u67e5\u7684\u5b9a\u6027\u548c\u5b9a\u91cf\u7814\u7a76\u90e8\u5206\u3002<\/p>\n\n\n\n

\u7b2c\u4e94\u9636\u6bb5\uff1a\u6d4b\u8bd5\u4f60\u7684\u95ee\u9898<\/h3>\n\n\n\n

\u6d4b\u8bd5\u6bcf\u4e00\u4e2a\u95ee\u9898\u4ee5\u786e\u4fdd\u5b83\u4eec\u516c\u6b63\u3001\u5177\u4f53\u4e14\u76f4\u63a5\u3002<\/p>\n\n\n\n

\u7b2c\u516d\u9636\u6bb5\uff1a\u6267\u884c\u8c03\u67e5<\/h3>\n\n\n\n

\u4f7f\u7528\u60a8\u9009\u62e9\u7684\u90e8\u7f72\u5de5\u5177\u53d1\u9001\u8c03\u67e5\u3002\u9009\u9879\u5305\u62ec SurveyMonkey\u3001Typeform \u548c Google Forms\u3002<\/p>\n\n\n\n

\u9636\u6bb5 7\uff1a\u526a\u5207\u6570\u636e<\/h3>\n\n\n\n

\u73b0\u5728\u662f\u65f6\u5019\u5f00\u59cb\u7f16\u8f91\u6570\u636e\u4e86\uff0c\u8fd9\u9879\u5de5\u4f5c\u5c06\u7531\u6570\u636e\u5206\u6790\u5e08\u8fdb\u884c\u3002<\/p>\n\n\n\n

\u7b2c\u516b\u9636\u6bb5\uff1a\u627f\u8bfa\u91cd\u65b0\u8bc4\u4f30<\/h3>\n\n\n\n

\u6700\u540e\uff0c\u9700\u8981\u81f4\u529b\u4e8e\u4fee\u6539\u548c\u6539\u8fdb\u6700\u7ec8\u62a5\u544a\u3002\u5728\u7ee7\u7eed\u8fdb\u884c\u7814\u7a76\u7684\u540c\u65f6\uff0c\u8fd8\u8981\u6dfb\u52a0\u6570\u636e\u3002<\/p>\n\n\n\n

\u4e3a\u4ec0\u4e48\u975e\u8425\u5229\u5e02\u573a\u7814\u7a76\u5f88\u91cd\u8981\uff1f<\/h2>\n\n\n\n

Knowing the mindsets of potential donors is essential to getting their support. It is even more so considering that donor retention can be very low. Market Research allows you to compare your nonprofit with others in your niche. It helps to see how you measure up to other players in your field. Thus, it ensures that you remain attractive to potential donors. Additionally, it measures brand awareness. In this way, you can be aware of how receptive your nonprofit is to your audience. This knowledge will enable you to make adjustments when needed.<\/p>\n\n\n\n

\u975e\u8425\u5229\u7ec4\u7ec7\u8fdb\u884c\u5e02\u573a\u8c03\u7814\u6709\u5f88\u591a\u597d\u5904\u3002\u5b83\u4eec\u90fd\u4e0e\u786e\u4fdd\u975e\u8425\u5229\u7ec4\u7ec7\u8d44\u91d1\u7684\u4e3b\u8981\u76ee\u6807\u76f8\u5173\u3002\u4f8b\u5982\uff0c\u5e02\u573a\u8c03\u7814\u53ef\u4ee5\u5e2e\u52a9\u60a8\u66f4\u597d\u5730\u4e86\u89e3\u60a8\u7684\u57fa\u7840\u3002\u6b64\u5916\uff0c\u4e86\u89e3\u4eba\u53e3\u7edf\u8ba1\u6570\u636e\u4e5f\u662f\u5f88\u597d\u7684\u3002\u60a8\u8fd8\u9700\u8981\u4e86\u89e3\u73b0\u6709\u652f\u6301\u8005\u7684\u7279\u5f81\u3002\u8fd9\u4e9b\u77e5\u8bc6\u53ef\u4ee5\u8ba9\u60a8\u4e3a\u975e\u8425\u5229\u7ec4\u7ec7\u505a\u51fa\u66f4\u597d\u7684\u51b3\u7b56\u3002\u5e02\u573a\u8c03\u7814\u53ef\u4ee5\u5e2e\u52a9\u60a8\u53d1\u5c55\u54c1\u724c\u3002\u60a8\u53ef\u4ee5\u6df1\u5165\u4e86\u89e3\u73b0\u6709\u652f\u6301\u8005\u548c\u76ee\u6807\u53d7\u4f17\u3002\u8fd9\u79cd\u4e86\u89e3\u5c06\u4f7f\u60a8\u80fd\u591f\u6253\u9020\u4e00\u4e2a\u5438\u5f15\u4ed6\u4eec\u7684\u54c1\u724c\u3002<\/p>\n\n\n\n

\u4e3b\u8981\u804c\u4f4d<\/h2>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

\u4e00\u4e9b\u503c\u5f97\u6ce8\u610f\u7684\u804c\u4f4d\uff1a<\/p>\n\n\n\n

    \n
  • \u5e02\u573a\u7814\u7a76\u5206\u6790\u5e08<\/li>\n\n\n\n
  • \u6570\u636e\u7814\u7a76\u5206\u6790\u5e08<\/li>\n<\/ul>\n\n\n\n

    \u4e3a\u4ec0\u4e48\u975e\u8425\u5229\u7ec4\u7ec7\u9700\u8981\u5e02\u573a\u7814\u7a76<\/h2>\n\n\n\n

    \u4e0e\u652f\u6301\u8005\u7684\u6c9f\u901a\u81f3\u5173\u91cd\u8981\u3002\u5c3d\u53ef\u80fd\u6539\u5584\u6c9f\u901a\u662f\u975e\u8425\u5229\u7ec4\u7ec7\u6210\u529f\u7684\u91cd\u8981\u90e8\u5206\u3002\u4e0e\u73b0\u6709\u6350\u52a9\u8005\u7684\u5bf9\u8bdd\u5bf9\u4e8e\u4fdd\u6301\u5fe0\u8bda\u5ea6\u81f3\u5173\u91cd\u8981\u3002\u6c9f\u901a\u53ef\u4ee5\u8ba9\u4f60\u66f4\u597d\u5730\u4e86\u89e3\u4f60\u7684\u652f\u6301\u8005\u3002\u8fd9\u79cd\u4e86\u89e3\u5c06\u4f7f\u4f60\u80fd\u591f\u521b\u5efa\u66f4\u6709\u9488\u5bf9\u6027\u7684\u4fe1\u606f\u3002<\/p>\n\n\n\n

    \u6b64\u5916\uff0c\u8861\u91cf\u5f53\u524d\u7684\u6c9f\u901a\u60c5\u51b5\u4e5f\u5f88\u6709\u5e2e\u52a9\u3002\u60a8\u8fd8\u9700\u8981\u7ba1\u7406\u4e0e\u652f\u6301\u8005\u7fa4\u4f53\u7684\u6d3b\u52a8\u3002\u8861\u91cf\u8fd9\u4e24\u4ef6\u4e8b\u975e\u5e38\u91cd\u8981\u3002\u5e02\u573a\u7814\u7a76\u53ef\u4ee5\u589e\u5f3a\u60a8\u7684\u8425\u9500\u5de5\u4f5c\u3002\u5b83\u5bf9\u4e8e\u521b\u5efa\u80fd\u591f\u4e0e\u60a8\u7684\u652f\u6301\u8005\u7fa4\u4f53\u5bf9\u8bdd\u7684\u6d3b\u52a8\u5f88\u6709\u7528\u3002\u6b64\u5916\uff0c\u4e00\u4e9b\u516c\u53f8\u7684\u8425\u9500\u9884\u7b97\u5f88\u5c11\u3002\u8fd9\u4e9b\u516c\u53f8\u5728\u652f\u51fa\u65b9\u9762\u9700\u8981\u8d1f\u8d23\u4efb\u3002<\/p>\n\n\n\n

    \u5173\u952e\u6210\u529f\u56e0\u7d20<\/h2>\n\n\n\n

    It\u2019s essential as an organization that you get a good Return on Investment. In essence, there\u2019s no point in trying to make changes that you think will get donors if you\u2019re still losing money. Additionally, it\u2019s essential to leverage your base to test new approaches. It would be best to connect with existing donors who are loyal to your cause to gain the support you need, especially when you plan to make significant changes.<\/p>\n\n\n\n

    \u5173\u4e8e\u975e\u8425\u5229\u5e02\u573a\u7814\u7a76<\/h2>\n\n\n\n

    You will be doing two types of research: primary and secondary. It is your goal to find out what primary and secondary sources you need. Primary research is the Surveys, Interviews, and Focus Groups that you will use. That is how you will get information from your donors. The secondary research will review research projects done by other groups.<\/p>\n\n\n\n

    <\/p>","protected":false},"excerpt":{"rendered":"

    \u975e\u8425\u5229\u7ec4\u7ec7\u53ef\u4ee5\u4ece\u5e02\u573a\u7814\u7a76\u4e2d\u83b7\u76ca\u3002\u6709\u4e86\u6b63\u786e\u7684\u4fe1\u606f\uff0c\u4ed6\u4eec\u53ef\u4ee5\u5438\u5f15\u6350\u52a9\u8005\u53c2\u4e0e\u4ed6\u4eec\u7684\u4e8b\u4e1a\u3002<\/p>","protected":false},"author":1,"featured_media":63004,"parent":15069,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-39322","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/39322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/comments?post=39322"}],"version-history":[{"count":3,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/39322\/revisions"}],"predecessor-version":[{"id":68732,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/39322\/revisions\/68732"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/15069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media\/63004"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media?parent=39322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}