{"id":39313,"date":"2021-11-11T14:15:11","date_gmt":"2021-11-11T14:15:11","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=39313"},"modified":"2026-03-05T23:57:12","modified_gmt":"2026-03-06T04:57:12","slug":"%e4%bc%9a%e5%91%98%e8%b0%83%e6%9f%a5%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e4%bc%9a%e5%91%98%e8%b0%83%e6%9f%a5%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/","title":{"rendered":"\u4f1a\u5458\u8c03\u67e5\u5e02\u573a\u7814\u7a76"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u4f1a\u5458\u8c03\u67e5\u5e02\u573a\u7814\u7a76<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-20bc9b35\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-20bc9b35\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Survey-5.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"Survey (5)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Survey-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Survey-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Survey-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Survey-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Survey-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4ec0\u4e48\u662f\u4f1a\u5458\u8c03\u67e5\u5e02\u573a\u7814\u7a76\uff1f<\/h2>\n\n\n\n<p>\u65e0\u8bba\u4ff1\u4e50\u90e8\u89c4\u6a21\u5927\u5c0f\uff0c\u7ecf\u7406\u4eec\u90fd\u5fc5\u987b\u5e73\u8861\u6bcf\u4e2a\u4f1a\u5458\u7684\u5229\u76ca\u3002\u4ed6\u4eec\u8fd8\u9700\u8981\u6536\u96c6\u6709\u5173\u60c5\u51b5\u7684\u4fe1\u606f\u3002\u6b64\u5916\uff0c\u4f1a\u5458\u8c03\u67e5\u65e8\u5728\u6536\u96c6\u91cd\u8981\u6570\u636e\u3002\u4f1a\u5458\u8c03\u67e5\u7684\u53e6\u4e00\u4e2a\u597d\u5904\u662f\uff0c\u5b83\u662f\u89e3\u51b3\u4f1a\u5458\u987e\u8651\u548c\u5176\u4ed6\u4e1a\u52a1\u95ee\u9898\u7684\u6700\u4f73\u65b9\u5f0f\u3002<\/p>\n\n\n\n<p>\u5728\u521b\u5efa\u4f1a\u5458\u8c03\u67e5\u65f6\uff0c\u62e5\u6709\u4e00\u4e2a\u6e05\u6670\u3001\u7b80\u6d01\u7684\u76ee\u6807\u81f3\u5173\u91cd\u8981\u3002\u6b64\u5916\uff0c\u5b83\u8fd8\u80fd\u51cf\u5c11\u53d7\u8bbf\u8005\u7684\u56f0\u60d1\u3002\u4f8b\u5982\uff0c\u4e00\u5bb6\u4ff1\u4e50\u90e8\u53ef\u80fd\u6b63\u5728\u4e8f\u635f\uff0c\u5e76\u60f3\u77e5\u9053\u54ea\u4e9b\u8bbe\u65bd\u6ca1\u6709\u50cf\u4ee5\u524d\u90a3\u6837\u5e26\u6765\u90a3\u4e48\u591a\u6536\u5165\u3002\u8fd9\u53ef\u80fd\u6709\u5f88\u591a\u4e1c\u897f\uff1a\u7f51\u7403\u573a\u3001\u5065\u8eab\u623f\u3001\u6c34\u7597\u4e2d\u5fc3\u4ee5\u53ca\u9ad8\u5c14\u592b\u7403\u573a\u3002\u56e0\u6b64\uff0c\u5b83\u7684\u89e3\u91ca\u975e\u5e38\u5f00\u653e\u3002<\/p>\n\n\n\n<p>\u5206\u6790\u5c06\u8303\u56f4\u7f29\u5c0f\u5230\u5065\u8eab\u623f\u548c\u5065\u8eab\u8fd0\u8425\u3002\u4f8b\u5982\uff0c\u4ff1\u4e50\u90e8\u53ef\u4ee5\u8fdb\u884c\u4e00\u9879\u7279\u5b9a\u8c03\u67e5\uff0c\u4e86\u89e3\u4f1a\u5458\u6ee1\u610f\u5ea6\u3002\u5b83\u81f3\u5c11\u53ef\u4ee5\u53d1\u73b0\u4f1a\u5458\u5bf9\u5065\u8eab\u623f\u7279\u5b9a\u65b9\u9762\u7684\u91cd\u89c6\u7a0b\u5ea6\u3002\u5b83\u4e5f\u53ef\u4ee5\u505a\u540c\u6837\u7684\u4e8b\u60c5\u6765\u8bc4\u4f30\u5176\u5065\u8eab\u670d\u52a1\u3002<\/p>\n\n\n\n<p>Managers can start brainstorming ideas for questions once the goal is clear. As a matter of fact, a designated committee should do this. Of course, each committee member will have different perspectives. These perspectives will create a more thorough <a href=\"https:\/\/www.sisinternational.com\/zh\/how-to-design-effective-surveys-for-quantitative-research\/\" title=\"How to Design Effective Surveys for Quantitative Research\"  data-wpil-monitor-id=\"7789\">survey that should be more effective<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u6700\u5927\u5316\u54cd\u5e94\u7387<\/h2>\n\n\n\n<p>\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u56de\u590d\u7387\u81f3\u5173\u91cd\u8981\u3002\u56de\u590d\u7387\u662f\u6240\u6709\u4ff1\u4e50\u90e8\u7ecf\u7406\u5fc5\u987b\u9762\u5bf9\u7684\u53e6\u4e00\u4e2a\u95ee\u9898\u3002\u56e0\u6b64\uff0c\u4ed6\u4eec\u53ef\u4ee5\u4f7f\u7528\u51e0\u79cd\u6280\u672f\u6765\u63d0\u9ad8\u56de\u590d\u7387\uff0c\u4f7f\u5176\u66f4\u52a0\u51c6\u786e\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9644\u4e0a\u4e00\u5c01\u4fe1\u51fd\uff0c\u544a\u77e5\u4f1a\u5458\u8c03\u67e5\u76ee\u7684\u3002\u540c\u6837\uff0c\u8fd9\u5c01\u4fe1\u51fd\u5e94\u8bf4\u660e\u4ff1\u4e50\u90e8\u5c06\u5982\u4f55\u4f7f\u7528\u8fd9\u4e9b\u4fe1\u606f\u3002\u6b64\u5916\uff0c\u8fd8\u5e94\u8bf4\u660e\u4f1a\u5458\u610f\u89c1\u7684\u91cd\u8981\u6027\u3002\u5982\u679c\u4f1a\u5458\u6709\u7591\u95ee\uff0c\u8fd8\u5e94\u63d0\u4f9b\u8054\u7cfb\u4fe1\u606f\u3002<\/li>\n\n\n\n<li>\u5305\u62ec\u56de\u590d\u65e5\u671f\u3002\u8bbe\u7f6e\u56de\u590d\u65e5\u671f\u53ef\u4ee5\u589e\u52a0\u4f1a\u5458\u5feb\u901f\u56de\u590d\u7684\u53ef\u80fd\u6027\u2014\u2014\u5982\u679c\u4ed6\u4eec\u6709\u6700\u540e\u671f\u9650\uff0c\u53ca\u65f6\u5f97\u5230\u56de\u590d\u7684\u673a\u4f1a\u5c31\u4f1a\u589e\u52a0\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e3a\u4ec0\u4e48\u4f1a\u5458\u8c03\u67e5\u5e02\u573a\u7814\u7a76\u5f88\u91cd\u8981<\/h2>\n\n\n\n<p>\u4e86\u89e3\u4f1a\u5458\u7684\u6001\u5ea6\u548c\u5bf9\u4ff1\u4e50\u90e8\u7684\u770b\u6cd5\u975e\u5e38\u91cd\u8981\u2014\u2014\u4ece\u83b7\u53d6\u6bcf\u4e2a\u4f1a\u5458\u72b6\u6001\u7684\u4e00\u4e9b\u57fa\u672c\u6570\u636e\u5230\u80fd\u591f\u5236\u5b9a\u66f4\u590d\u6742\u7684\u8ba1\u5212\u3002\u8fd9\u4e9b\u91cd\u8981\u6570\u636e\u53ef\u80fd\u610f\u5473\u7740\u76c8\u5229\u548c\u7834\u4ea7\u4e4b\u95f4\u7684\u5dee\u522b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e3b\u8981\u804c\u4f4d<\/h2>\n\n\n\n<p>\u6709\u5404\u79cd\u5404\u6837\u7684\u5de5\u4f5c\u5bf9\u4e8e\u6210\u529f\u7684\u4f1a\u5458\u8c03\u67e5\u81f3\u5173\u91cd\u8981<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4ff1\u4e50\u90e8\u7ecf\u7406<\/li>\n\n\n\n<li>\u6570\u636e\u5206\u6790\u5e08<\/li>\n\n\n\n<li>\u5e02\u573a\u7814\u7a76\u5206\u6790\u5e08<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u4f01\u4e1a\u4e3a\u4f55\u9700\u8981\u4f1a\u5458\u8c03\u67e5\u5e02\u573a\u7814\u7a76<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-b64e6450\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-b64e6450\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Survey-7.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"Survey (7)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Survey-7.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Survey-7-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Survey-7-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Survey-7-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Survey-7-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u4f5c\u4e3a\u4e00\u5bb6\u8425\u5229\u6027\u7ec4\u7ec7\uff0c\u4ff1\u4e50\u90e8\u9700\u8981\u5145\u5206\u4e86\u89e3\u5176\u987e\u5ba2\u3002\u4f8b\u5982\uff0c\u4ed6\u4eec\u9700\u8981\u80fd\u591f\u505a\u51fa\u51b3\u7b56\u4ee5\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u4f1a\u5458\u6ee1\u610f\u5ea6\u3002\u6b64\u5916\uff0c\u5173\u6ce8\u4f1a\u5458\u9700\u6c42\u7684\u4ff1\u4e50\u90e8\u5c06\u83b7\u5f97\u4f1a\u5458\u7684\u5fe0\u8bda\u3002\u6b64\u5916\uff0c\u5fe0\u8bda\u7684\u5ba2\u6237\u5c06\u5e26\u6765\u66f4\u591a\u4f1a\u5458\u3002\u4ed6\u4eec\u8fd8\u4f1a\u9f13\u52b1\u4f1a\u5458\u4f7f\u7528\u4fbf\u5229\u8bbe\u65bd\uff0c\u4ece\u800c\u8fdb\u4e00\u6b65\u63d0\u9ad8\u5229\u6da6\u7387\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5173\u952e\u6210\u529f\u56e0\u7d20<\/h2>\n\n\n\n<p>\u8fd9\u4e00\u9636\u6bb5\u6709\u4e09\u4e2a\u5e38\u89c1\u9677\u9631\u3002\u95ee\u9898\u53ef\u80fd\u6a21\u68f1\u4e24\u53ef\u3001\u6709\u504f\u89c1\u6216\u590d\u6742\u3002\u6a21\u68f1\u4e24\u53ef\u7684\u95ee\u9898\u662f\uff1a\u201c\u4f60\u901a\u5e38\u5403\u591a\u5c11\u7ea2\u8089\uff1f\u201d\u9996\u5148\uff0c\u5982\u679c\u4ed6\u4eec\u60f3\u77e5\u9053\uff0c\u5b83\u4e0d\u4f1a\u544a\u8bc9\u4f60\u3002\u6bcf\u5929\uff1f\u6bcf\u5468\uff1f\u6bcf\u4e24\u5468\uff1f\u8bf8\u5982\u201c\u5f88\u591a\u201d\u6216\u201c\u4e0d\u591a\u201d\u4e4b\u7c7b\u7684\u7b54\u6848\u975e\u5e38\u4e3b\u89c2\u3002<\/p>\n\n\n\n<p>\u504f\u9887\u95ee\u9898\u7684\u4f8b\u5b50\u5982\u4e0b\uff1a\u201c\u6211\u4eec\u9700\u8981\u5bf9\u65e9\u9910\u533a\u505a\u51fa\u4e00\u4e9b\u51b3\u5b9a\u3002\u5b83\u592a\u7834\u65e7\u3001\u592a\u5c0f\uff0c\u9700\u8981\u5f88\u591a\u6539\u8fdb\u3002\u90a3\u4e48\uff0c\u60a8\u8d5e\u6210\u54ea\u79cd\u884c\u52a8\u65b9\u6848\uff1f1. \u6539\u9020\u73b0\u6709\u7684\u65e9\u9910\u533a 2. \u5efa\u9020\u4e00\u4e2a\u65b0\u7684\u65e9\u9910\u533a\uff0c\u5c06\u65e7\u7684\u65e9\u9910\u533a\u6539\u9020\u6210\u5176\u4ed6\u7684\u4e1c\u897f 3. \u4fdd\u6301\u65e9\u9910\u533a\u539f\u6837\u3002\u5f88\u660e\u663e\uff0c\u8c03\u67e5\u7684\u4f5c\u8005\u5df2\u7ecf\u60f3\u7ffb\u65b0\uff0c\u5bf9\u6539\u53d8\u5b83\u6ca1\u6709\u592a\u5927\u5174\u8da3\u3002\u56e0\u6b64\uff0c\u8fd9\u8ba9\u53d7\u8bbf\u8005\u89c9\u5f97\u4ff1\u4e50\u90e8\u5df2\u7ecf\u51b3\u5b9a\u4e86\u884c\u52a8\u65b9\u6848\u3002\u6b64\u5916\uff0c\u53d7\u8bbf\u8005\u751a\u81f3\u53ef\u80fd\u89c9\u5f97\u4ed6\u4eec\u7684\u610f\u89c1\u65e0\u5173\u7d27\u8981\u3002<\/p>\n\n\n\n<p>\u6700\u540e\uff0c\u4e00\u4e2a\u590d\u6742\u7684\u4f8b\u5b50\u662f\uff1a\u201c\u53bb\u5e74\uff0c\u5065\u8eab\u623f\u548c\u5065\u8eab\u8fd0\u8425\u4e8f\u635f\u4e86 $80,000\u3002\u60a8\u8ba4\u4e3a\u8fd9\u4e2a\u6570\u5b57\u53ef\u4ee5\u63a5\u53d7\u5417\uff1f\u201d\u8fdb\u884c\u8c03\u67e5\u7684\u4f1a\u5458\u53ef\u80fd\u4e0d\u4e86\u89e3\u60c5\u51b5\u7684\u5168\u90e8\u80cc\u666f\u3002\u6709\u4e9b\u4f1a\u5458\u53ef\u80fd\u8ba4\u4e3a\u8fd9\u592a\u591a\u6216\u592a\u5c11\u3002\u4f1a\u5458\u4e0d\u77e5\u9053\u3002\u8fd9\u4e0d\u662f\u4ed6\u4eec\u7684\u4e8b\uff0c\u6240\u4ee5\u6700\u597d\u4e0d\u8981\u8ba9\u4ed6\u4eec\u611f\u5230\u56f0\u60d1\u3002<\/p>\n\n\n\n<p>It doesn\u2019t matter how well you word the questions to avoid ambiguity, bias, and complexity. Regardless of the clarity of the survey, it\u2019s still not foolproof. Thus, it\u2019s best to use a practice <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e5%9c%a8%e7%ba%bf%e8%b0%83%e6%9f%a5%e6%8a%bd%e6%a0%b7%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6%e5%85%ac%e5%8f%b8\/\" title=\"\u5728\u7ebf\u8c03\u67e5\u62bd\u6837 \u5e02\u573a\u8c03\u7814\u516c\u53f8\"  data-wpil-monitor-id=\"7785\">survey with a small sample<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5173\u4e8e\u4f1a\u5458\u8c03\u67e5\u5e02\u573a\u7814\u7a76<\/h2>\n\n\n\n<p>How can one get the most practical and accurate info? It is best to use many data-gathering techniques. Making use of <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e7%a0%94%e7%a9%b6%e6%8b%9b%e5%8b%9f\/\" title=\"\u5b9a\u6027\u7814\u7a76\u62db\u8058\"  data-wpil-monitor-id=\"7780\">Qualitative coupled with Quantitative Research<\/a> is an excellent tool for this. Those tools can help determine what works and what doesn\u2019t. Finding the best course of action is of vital importance for any business.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\u4f1a\u5458\u8c03\u67e5\u5e02\u573a\u7814\u7a76\u4ec0\u4e48\u662f\u4f1a\u5458\u8c03\u67e5\u5e02\u573a\u7814\u7a76\uff1f\u5728\u4e0e\u4efb\u4f55\u89c4\u6a21\u7684\u4ff1\u4e50\u90e8\u6253\u4ea4\u9053\u65f6\uff0c\u7ecf\u7406\u5fc5\u987b\u5e73\u8861\u6bcf\u4e2a\u4f1a\u5458\u7684\u5229\u76ca\u3002\u4ed6\u4eec\u8fd8\u9700\u8981\u6536\u96c6\u6709\u5173\u4e8b\u6001\u7684\u4fe1\u606f\u3002\u6b64\u5916\uff0c\u4f1a\u5458\u8c03\u67e5\u65e8\u5728\u6536\u96c6\u57fa\u672c\u6570\u636e\u3002\u4f1a\u5458\u8c03\u67e5\u7684\u53e6\u4e00\u4e2a\u597d\u5904\u662f\u5b83\u4eec\u2026\u2026 <a title=\"\u4f1a\u5458\u8c03\u67e5\u5e02\u573a\u7814\u7a76\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e5%ae%9a%e6%80%a7%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e4%bc%9a%e5%91%98%e8%b0%83%e6%9f%a5%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\" aria-label=\"\u9605\u8bfb Membership Survey Market Research\">\u91cc\u65af<\/a><\/p>","protected":false},"author":1,"featured_media":62706,"parent":14660,"menu_order":23,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-39313","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/39313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/comments?post=39313"}],"version-history":[{"count":3,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/39313\/revisions"}],"predecessor-version":[{"id":81314,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/39313\/revisions\/81314"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/14660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media\/62706"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media?parent=39313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}