{"id":39294,"date":"2021-11-11T03:52:48","date_gmt":"2021-11-11T03:52:48","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=39294"},"modified":"2025-09-14T22:18:47","modified_gmt":"2025-09-15T02:18:47","slug":"%e9%98%bf%e5%b0%94%e6%b3%95%e4%b8%96%e4%bb%a3%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/zh\/%e5%87%ba%e7%89%88%e7%89%a9\/%e9%98%bf%e5%b0%94%e6%b3%95%e4%b8%96%e4%bb%a3%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/","title":{"rendered":"Alpha \u4e16\u4ee3\u5e02\u573a\u7814\u7a76"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Alpha \u4e16\u4ee3\u5e02\u573a\u7814\u7a76<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-73bf4078\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-73bf4078\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Academic-2.jpg\" alt=\"SIS \u56fd\u9645\u5e02\u573a\u7814\u7a76\u4e0e\u6218\u7565\" title=\"Academic (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Academic-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Academic-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Academic-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Academic-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Academic-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u4ec0\u4e48\u662f Alpha \u4e16\u4ee3\uff1f<\/h2>\n\n\n\n<p>\u6bcf\u4e03\u4e2a\u4eba\u4e2d\u5c31\u6709\u4e00\u4e2a\u4ee5\u4e0a\u662f\u8fd9\u4e00\u4ee3\u4eba\u3002\u4ed6\u4eec\u51b3\u5b9a\u4e86\u5bb6\u5ead\u7684\u8d2d\u4e70\u529b\uff0c\u5bf9\u672a\u6765\u81f3\u5173\u91cd\u8981\uff0c\u4f46\u5f88\u5c11\u6709\u4eba\u542c\u8bf4\u8fc7\u4ed6\u4eec\u3002\u4ed6\u4eec\u5c06\u5728\u672a\u6765\u56db\u5e74\u6216\u66f4\u77ed\u7684\u65f6\u95f4\u5185\u8d85\u8d8a\u5a74\u513f\u6f6e\u4e00\u4ee3\u3002\u4ed6\u4eec\u4e2d\u7684\u5927\u591a\u6570\u4eba\u5c06\u6d3b\u523022\u4e16\u7eaa\u3002<\/p>\n\n\n\n<p>\u6211\u4eec\u8bf4\u7684\u662f Alpha \u4e16\u4ee3\uff0c\u5373\u51fa\u751f\u4e8e 2010 \u5e74\u7684\u5f53\u4ee3\u5e74\u8f7b\u4eba\u3002\u4ed6\u4eec\u662f\u5343\u79a7\u4e00\u4ee3\u7684\u5b50\u5973\uff0c\u5f80\u5f80\u662f Z \u4e16\u4ee3\u7684\u5f1f\u5f1f\u59b9\u59b9\u3002\u5168\u4e16\u754c\u6bcf\u5468\u6709\u8d85\u8fc7 280 \u4e07\u8fd9\u6837\u7684\u4eba\u51fa\u751f\u3002\u5230 2025 \u5e74\uff0c\u5f53\u4ed6\u4eec\u5168\u90e8\u51fa\u751f\u65f6\uff0c\u4ed6\u4eec\u7684\u4eba\u53e3\u5c06\u8d85\u8fc7 20 \u4ebf\u3002\u4ed6\u4eec\u662f\u5386\u53f2\u4e0a\u6700\u5927\u7684\u7fa4\u4f53\u3002<\/p>\n\n\n\n<p>Alpha \u4e16\u4ee3 (\u6216 Gen Alpha) \u662f\u7ee7 Z \u4e16\u4ee3\u4e4b\u540e\u7684\u4eba\u53e3\u4e00\u4ee3\u3002\u4ed6\u4eec\u51fa\u751f\u7684\u5e74\u4efd\u662f 2010 \u5e74\u4ee3\u521d\u2014\u2014\u7814\u7a76\u4eba\u5458\u548c\u73b0\u4ee3\u5a92\u4f53\u9884\u6d4b\uff0c\u4ed6\u4eec\u7684\u51fa\u751f\u5e74\u4efd\u5c06\u6301\u7eed\u5230 2020 \u5e74\u4ee3\u4e2d\u671f\u3002Alpha \u4e16\u4ee3\u662f\u4e00\u4e2a\u6b63\u5728\u5d1b\u8d77\u7684\u5b9d\u8d35\u7fa4\u4f53\u3002\u7b2c\u4e00\u6279 Alpha \u4e16\u4ee3\u7684\u5b69\u5b50\u4e8e 2018 \u5e74\u5f00\u59cb\u4e0a\u5c0f\u5b66\u3002\u8fd9\u4e9b\u5b69\u5b50\u5c06\u6210\u4e3a\u6709\u53f2\u4ee5\u6765\u6700\u5bcc\u6709\u3001\u6700\u719f\u7ec3\u3001\u8054\u7cfb\u6700\u7d27\u5bc6\u7684\u4e00\u4ee3\u3002\u4ed6\u4eec\u7684\u603b\u8d2d\u4e70\u529b\u5de8\u5927\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e3a\u4ec0\u4e48 Alpha \u4e16\u4ee3\u5f88\u91cd\u8981\uff1f<\/h2>\n\n\n\n<p>\u9996\u5148\uff0cAlpha \u4e16\u4ee3\u5c06\u662f\u6709\u53f2\u4ee5\u6765\u6700\u9ad8\u79d1\u6280\u7684\u4e00\u4ee3\u3002\u4ed6\u4eec\u5c06\u5728\u79fb\u52a8\u8bbe\u5907\u3001\u4eba\u5de5\u667a\u80fd\u3001\u793e\u4ea4\u5a92\u4f53\u548c\u673a\u5668\u4eba\u6280\u672f\u7684\u966a\u4f34\u4e0b\u6210\u957f\u3002\u4ed6\u4eec\u7684\u533b\u7597\u4fdd\u5065\u4e5f\u5c06\u5f97\u5230\u6539\u5584\u3002\u6b64\u5916\uff0cAlpha \u4e16\u4ee3\u8fd8\u88ab\u8a89\u4e3a\u6709\u53f2\u4ee5\u6765\u6700\u5bcc\u6709\u7684\u4e00\u4ee3\u3002\u56e0\u6b64\uff0c\u4ed6\u4eec\u53ef\u80fd\u6bd4\u524d\u51e0\u4ee3\u4eba\u80fd\u591f\u5728\u53ef\u81ea\u7531\u652f\u914d\u7684\u7269\u54c1\u4e0a\u82b1\u66f4\u591a\u7684\u94b1\u3002\u4ed6\u4eec\u7684\u5bff\u547d\u4e5f\u5c06\u6700\u957f\uff0c\u5e76\u4e14\u5c06\u662f\u8fc4\u4eca\u4e3a\u6b62\u6700\u77e5\u60c5\u7684\u4e00\u7fa4\u4eba\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4f01\u4e1a\u4e3a\u4f55\u9700\u8981 Alpha \u4e16\u4ee3\uff1f<\/h2>\n\n\n\n<p>Even though they are the youngest generation, for now, they have buying power. Generation Alpha has brand influence much beyond the years of its members. They are the cultural <a href=\"https:\/\/www.sisinternational.com\/zh\/%e5%a4%9a%e4%b8%aa%e9%80%89%e5%8c%ba%e9%97%b4%e6%8e%a5%e5%bd%b1%e5%93%8d%e6%b6%88%e8%b4%b9%e8%80%85%e8%b4%ad%e4%b9%b0\/\" title=\"\u6d88\u8d39\u8005\u8d2d\u4e70\u884c\u4e3a\u4e2d\u7684\u591a\u91cd\u5f71\u54cd\u56e0\u7d20\"  data-wpil-monitor-id=\"11261\">influencers and future consumers<\/a>. They shape the social media environment.<\/p>\n\n\n\n<p>\u5c3d\u7ba1\u5e74\u9f84\u5c1a\u5c0f\uff0c\u4f46 Alpha \u4e16\u4ee3\u5df2\u7ecf\u62e5\u6709\u4e86\u5f3a\u70c8\u7684\u610f\u89c1\u3002\u4ed6\u4eec\u5bf9\u4e16\u754c\u4e0a\u4e00\u4e9b\u6700\u7d27\u8feb\u7684\u95ee\u9898\u53d1\u8868\u4e86\u770b\u6cd5\u3002\u800c\u4e14\uff0c\u6839\u636e\u6211\u4eec\u6700\u8fd1\u7684\u4e00\u9879\u7814\u7a76\uff0cAlpha \u4e16\u4ee3\u975e\u5e38\u5173\u5fc3\u3002\u4e8b\u5b9e\u4e0a\uff0c\u4e0e\u524d\u51e0\u4ee3\u4eba\u76f8\u6bd4\uff0c\u4ed6\u4eec\u66f4\u4e86\u89e3\u91cd\u5927\u95ee\u9898\u3002<\/p>\n\n\n\n<p>\u8bbe\u5907\u5728\u65e5\u5e38\u751f\u6d3b\u4e2d\u56f4\u7ed5\u7740\u5178\u578b\u7684 Alpha \u4e00\u4ee3\u3002\u4ed6\u4eec\u4e0e\u8bbe\u5907\u7684\u8054\u7cfb\u5c31\u50cf\u4e0e\u5176\u4ed6\u4eba\u4ea4\u8c08\u4e00\u6837\u6b63\u5e38\u3002\u5e74\u5e7c\u7684\u5b69\u5b50\u66f4\u6709\u53ef\u80fd\u50cf\u4e0e\u4eba\u7c7b\u4e00\u6837\u4e0e\u865a\u62df\u52a9\u624b\u4ea4\u8c08\u3002\u6839\u636e\u9ebb\u7701\u7406\u5de5\u5b66\u9662\u6700\u8fd1\u7684\u4e00\u9879\u7814\u7a76\uff0c\u4ed6\u4eec\u4f1a\u5411\u8fd9\u4e9b\u52a9\u624b\u8be2\u95ee\u4ed6\u4eec\u7684\u5e74\u9f84\u548c\u6700\u559c\u6b22\u7684\u989c\u8272\u7b49\u95ee\u9898\u3002\u8fd9\u9879\u7814\u7a76\u8fd8\u6307\u51fa\uff0c\u5b69\u5b50\u4eec\u76f8\u4fe1\u4ed6\u4eec\u53ef\u4ee5\u901a\u8fc7\u8fd9\u4e9b\u8bbe\u5907\u8fdb\u884c\u6559\u5b66\u548c\u5b66\u4e60\u3002<\/p>\n\n\n\n<p>\u4e0d\u5230\u56db\u5206\u4e4b\u4e00\u7684 Alpha \u8ba4\u4e3a\u5e7f\u544a\u5f71\u54cd\u4e86\u4ed6\u4eec\uff0c\u53ea\u6709\u516b\u5206\u4e4b\u4e00\u7684\u4eba\u8bf4\u7f51\u7edc\u4eba\u7269\u4ee5\u67d0\u79cd\u65b9\u5f0f\u5f71\u54cd\u4e86\u4ed6\u4eec\u3002\u7edd\u5927\u591a\u6570\u4eba\u8ba4\u4e3a\u4ed6\u4eec\u5e94\u8be5\u68c0\u67e5\u4ed6\u4eec\u5728\u7f51\u7edc\u4e0a\u770b\u5230\u7684\u5185\u5bb9\u3002\u4ed6\u4eec\u6700\u6709\u53ef\u80fd\u5728\u505a\u51fa\u51b3\u5b9a\u4e4b\u524d\u4e0e\u540c\u9f84\u4eba\u4ea4\u8c08\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u91cd\u8981\u7684\u6210\u529f\u56e0\u7d20<\/h2>\n\n\n\n<p>Alpha \u4e00\u4ee3\u662f\u4e00\u6247\u901a\u5411\u672a\u6765\u7684\u7a97\u6237\uff0c\u4e3a\u6211\u4eec\u63d0\u4f9b\u4e86\u4e00\u4e2a\u89c6\u89d2\uff0c\u8ba9\u6211\u4eec\u53ef\u4ee5\u770b\u5230\u672a\u6765\u5341\u5e74\u53ca\u4ee5\u540e\u7684\u666f\u8c61\u3002\u4ed6\u4eec\u73b0\u5728\u5360\u636e\u7740\u6211\u4eec\u7684\u5c0f\u5b66\u3002\u5e74\u7eaa\u6700\u5927\u7684\u4eba\u5f88\u5feb\u5c31\u4f1a\u8fdb\u5165\u9752\u5c11\u5e74\u65f6\u671f\u3002\u7136\u540e\u5728\u63a5\u4e0b\u6765\u7684\u5341\u5e74\u91cc\uff0c\u4ed6\u4eec\u5c31\u4f1a\u6b65\u5165\u6210\u5e74\u3002<\/p>\n\n\n\n<p>\u6211\u4eec\u5fc5\u987b\u8bb0\u4f4f\uff0c\u8fd9\u4e9b\u5b69\u5b50\u5b8c\u5168\u662f\u5728 21 \u4e16\u7eaa\u51fa\u751f\u7684\u3002\u56e0\u6b64\uff0c\u4ed6\u4eec\u6b63\u5728\u5f71\u54cd\u5343\u79a7\u4e00\u4ee3\u5bb6\u5ead\u7684\u8d2d\u7269\u51b3\u7b56\u3002\u4ed6\u4eec\u4e5f\u662f\u6280\u672f\u7684\u65e9\u671f\u91c7\u7528\u8005\u3002\u4e0d\u4ec5\u5982\u6b64\uff0c\u4ed6\u4eec\u8fd8\u5c06\u6210\u4e3a\u4e16\u754c\u4e0a\u4eba\u6570\u6700\u591a\u7684\u4e00\u4ee3\u3002\u4ed6\u4eec\u51fa\u73b0\u5728\u5168\u7403\u5411\u4e9a\u6d32\u4e16\u7eaa\u8fc7\u6e21\u7684\u65f6\u4ee3\u3002\u5f53\u6700\u5e74\u8f7b\u7684 Alpha \u4e00\u4ee3\u6210\u719f\u65f6\uff082030 \u5e74\u4ee3\u4e2d\u671f\uff09\uff0c\u4e9a\u6d32\u5c06\u62e5\u6709\u6700\u5927\u7684\u4e2d\u4ea7\u9636\u7ea7\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5173\u4e8e Generation Alpha Market Research<\/h2>\n\n\n\n<p>Due to rapid technological advances, Gen Alpha will not know many things such as record players, VHS, and the like. As a result, the use of surveys and one-on-one interviews are critical. Companies can use quantitative, qualitative, and strategy <a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/%e4%ba%ba%e5%b7%a5%e6%99%ba%e8%83%bd%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6%e4%b8%8e%e6%88%98%e7%95%a5%e5%92%a8%e8%af%a2\/%e7%89%a9%e4%bd%93%e6%a3%80%e6%b5%8b%e4%ba%ba%e5%b7%a5%e6%99%ba%e8%83%bd%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\" title=\"\u7269\u4f53\u68c0\u6d4b AI \u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"11260\">research to meet their objectives<\/a>. They can use these tools not only for Gen Alpha but for all the other cohorts.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/zh\/%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88\/b2b%e5%93%81%e7%89%8c%e7%9f%a5%e5%90%8d%e5%ba%a6%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\" title=\"B2B \u54c1\u724c\u8ba4\u77e5\u5ea6\u5e02\u573a\u7814\u7a76\"  data-wpil-monitor-id=\"11259\">Marketers should be aware<\/a> that the process of starting a marketing campaign for Gen Alpha is unique. It\u2019s incomparable to other generations. Keep in mind that Gen Alpha will be more tech-savvy and expect more from the economy.<\/p>\n\n\n<h2>\u6211\u4eec\u7684\u7ebd\u7ea6\u5de5\u5382\u5730\u5740<\/h2>\n<p><!-- \/wp:post-content --> <!-- wp:html --> <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe> <!-- \/wp:html --> <!-- wp:paragraph --><\/p>\n<h3 class=\"wp-block-heading\">\u7ebd\u7ea6\u5dde\u7ebd\u7ea6\u5e02\u4e1c22\u885711\u53f72\u697c 10010 \u7535\u8bdd\uff1a+1(212) 505-6805<\/h3>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">\u5173\u4e8e SIS \u56fd\u9645<\/span><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/zh\/\"><span style=\"font-weight: 400;\">SIS \u56fd\u9645<\/span><\/a><span style=\"font-weight: 400;\"> offers Quantitative, Qualitative, and Strategy Research. We provide data, tools, strategies, reports, and insights for decision-making. We also conduct interviews, surveys, focus groups, and other <a href=\"https:\/\/www.sisinternational.com\/zh\/quantitative-market-research-methods-and-techniques\/\" title=\"Quantitative Market Research Methods and Techniques\"  data-wpil-monitor-id=\"11258\">Market Research methods<\/a> and approaches.<\/span><a href=\"https:\/\/www.sisinternational.com\/zh\/%e5%85%b3%e4%ba%8e-sis-%e5%9b%bd%e9%99%85%e7%a0%94%e7%a9%b6\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> \u8054\u7cfb\u6211\u4eec<\/span><\/a><span style=\"font-weight: 400;\"> \u4e3a\u60a8\u7684\u4e0b\u4e00\u4e2a\u5e02\u573a\u7814\u7a76\u9879\u76ee\u63d0\u4f9b\u5e2e\u52a9\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<p><!-- wp:heading --><\/p>\n<h2 id=\"about-sis-international\" class=\"wp-block-heading\">\u00a0<\/h2>\n<p><!-- \/wp:heading --><\/p>","protected":false},"excerpt":{"rendered":"<p>Alpha \u4e00\u4ee3\u5e02\u573a\u7814\u7a76\u4ec0\u4e48\u662f Alpha \u4e00\u4ee3\uff1f\u8fd9\u4e00\u4ee3\u4eba\u5360\u4eba\u53e3\u603b\u6570\u7684\u4e03\u5206\u4e4b\u4e00\u4ee5\u4e0a\u3002\u4ed6\u4eec\u51b3\u5b9a\u4e86\u5bb6\u5ead\u7684\u8d2d\u4e70\u529b\uff0c\u5bf9\u672a\u6765\u81f3\u5173\u91cd\u8981\uff0c\u4f46\u5f88\u5c11\u6709\u4eba\u542c\u8bf4\u8fc7\u4ed6\u4eec\u3002\u4ed6\u4eec\u5c06\u5728\u672a\u6765\u56db\u5e74\u6216\u66f4\u77ed\u7684\u65f6\u95f4\u5185\u8d85\u8d8a\u5a74\u513f\u6f6e\u4e00\u4ee3\u3002\u800c\u4e14\u2026\u2026 <a title=\"Alpha \u4e16\u4ee3\u5e02\u573a\u7814\u7a76\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/zh\/%e5%87%ba%e7%89%88%e7%89%a9\/%e9%98%bf%e5%b0%94%e6%b3%95%e4%b8%96%e4%bb%a3%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\" aria-label=\"\u9605\u8bfb Generation Alpha Market Research\">\u91cc\u65af<\/a><\/p>","protected":false},"author":1,"featured_media":63121,"parent":20148,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-39294","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/39294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/comments?post=39294"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/39294\/revisions"}],"predecessor-version":[{"id":81836,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/39294\/revisions\/81836"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/pages\/20148"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media\/63121"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/zh\/wp-json\/wp\/v2\/media?parent=39294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}